Marketing Graphic Designer - Mid Level

📍 Job Overview

Job Title: Marketing Graphic Designer - Mid Level

Company: Gensler

Location: Mexico City, Mexico

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: April 21, 2026

Experience Level: Mid Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Strategic Design & Business Development Support: This role is pivotal in supporting Gensler's business development efforts by crafting compelling marketing collateral, proposals, and presentations that highlight project pursuits and client opportunities.

• Brand Stewardship & Creative Execution: Responsible for maintaining and elevating Gensler's brand standards through innovative and effective graphic design across various marketing materials and communication channels.

• Cross-Functional Collaboration & Communication: Acts as an integrated member of the marketing team, collaborating closely with Principals, Firm Leaders, and the Regional Marketing team to develop strategic approaches for new acquisitions and community outreach initiatives.

• Bilingual Communication & Content Management: Leverages 100% bilingual English/Spanish fluency to translate materials, manage communication channels like websites and social media, and contribute to editorial content.

📝 Enhancement Note: This position is more than a traditional graphic design role; it's deeply embedded in the business development and marketing strategy of Gensler's LATAM market. The emphasis on "strategic thinking," "competitive advantage opportunities," and "new business proposals" indicates a need for a designer who understands how design directly impacts client acquisition and firm visibility. The "integrated Marketing Team member" aspect suggests a collaborative environment where design is a key component of broader marketing initiatives.

📈 Primary Responsibilities

• Develop and Produce Marketing Collateral: Design, write, and produce high-impact proposals, presentations, award submissions, and other marketing collateral, ensuring strict adherence to Gensler's brand guidelines and incorporating best-in-class design principles.

• Strategic Planning & Design Integration: Actively participate in and champion strategy and planning sessions, translating strategic objectives into compelling visual narratives that support business development goals and enhance the visibility of the LATAM market.

• Business Development Support: Create innovative and effective designs for new business proposals and community outreach materials, identifying and leveraging competitive advantages for Gensler.

• Cross-Functional Collaboration: Facilitate graphic design support for workshops and strategy meetings, ensuring cohesive brand messaging and impactful visual communication across all touchpoints.

• Content Management & Communications Support: Coordinate with the communications team on activities such as photography sessions, and update Gensler's communication channels, including the website, social media platforms, and editorial content.

• Portfolio & Capability Understanding: Develop a deep understanding of Gensler’s portfolio of work, practice areas, and firm-wide capabilities to effectively communicate the firm's value proposition through design.

• Team Integration: Function as an integral part of the marketing team, contributing to team goals and fostering a collaborative work environment.

• Process Management: Manage multiple projects and deadlines efficiently, ensuring timely delivery of high-quality marketing materials.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input. The mention of "writing" alongside design indicates the need for strong copywriting skills, particularly in the context of persuasive business development materials. The responsibility to "understand and learn Gensler's portfolio" signifies the importance of industry knowledge and the ability to articulate complex design concepts.

🎓 Skills & Qualifications

Education:

Experience:

• 5+ years of experience in Graphic Design or Marketing roles, with a strong preference for backgrounds in design, architecture, or professional services.

Required Skills:

• Adobe Creative Suite Proficiency: High degree of competency with Adobe programs, with a must-have mastery of InDesign for proposal and presentation design.

• Bilingual Fluency: 100% bilingual proficiency in English and Spanish, encompassing excellent written and verbal communication skills for both languages.

• Communication Design: Expertise in creating effective presentations and marketing collateral, demonstrating strong written and verbal communication abilities.

• Strategic Insight: Ability to provide strategic thinking and identify competitive advantage opportunities for Gensler, translating these insights into compelling marketing pitches.

• Design Principles: Strong understanding of fundamental design principles and current design trends and technologies.

• Creative Problem-Solving: Highly creative individual with proven experience in communication design and the ability to translate complex ideas into visually engaging content.

• Organizational Skills: Strong organizational abilities to effectively coordinate and manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience in the architecture, engineering, or construction (AEC) industry.

• Familiarity with other Adobe Creative Suite applications (e.g., Photoshop, Illustrator, After Effects).

• Experience with website content management systems (CMS) and social media platforms.

• Understanding of photography principles and coordination.

• Fast learner, adaptable, and committed to continuous learning of new skills and abilities.

📝 Enhancement Note: The emphasis on InDesign is critical, suggesting that a significant portion of the role involves producing detailed proposal documents. The bilingual requirement is not just a preference but a necessity for this role, indicating a significant focus on the LATAM market. The "fast learner" and "constant learning" points suggest that Gensler values adaptability and a proactive approach to skill development within a dynamic environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Design Excellence: Showcase a range of high-quality design work, emphasizing creativity, aesthetic appeal, and technical proficiency across various mediums.

• Proposal & Presentation Expertise: Include specific examples of proposal documents, pitch decks, and marketing collateral designed for business development purposes, clearly demonstrating an understanding of persuasive communication through design.

• Brand Adherence: Provide examples that illustrate your ability to work within and effectively apply established brand guidelines, ensuring consistency and reinforcing brand identity.

• Project Scope & Impact: Highlight projects that demonstrate your ability to manage scope, work under deadlines, and showcase the impact of your design contributions on project success or business objectives.

Process Documentation:

• Workflow Design & Optimization: While not explicitly a documentation requirement, the role implies the need to understand and contribute to design workflows, from initial concept and briefing through to final production and delivery. Candidates should be prepared to discuss how they manage their design process.

• System Integration: Demonstrate an understanding of how design tools integrate with other marketing or business systems, particularly in producing materials for digital channels or cross-functional collaboration.

• Performance Measurement: Be prepared to articulate how design choices contribute to marketing objectives, such as engagement rates on social media, clarity of proposals, or overall brand perception.

📝 Enhancement Note: The requirement for a PDF portfolio or a non-password-protected online link is standard. However, the explicit mention of "resume, cover letter, and work samples" within the portfolio submission implies the need for a comprehensive application package that tells a cohesive story about the candidate's experience and suitability for a business development-focused design role. The emphasis on "strategy" and "competitive advantage" in the job description means the portfolio should highlight projects where design demonstrably supported these goals.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $45,000 - $65,000 USD annually.

• Methodology: This estimate is based on mid-level graphic designer roles in Mexico City with 5-10 years of experience, considering the specialized nature of marketing and business development support within a global firm like Gensler. It also factors in the bilingual requirement, which often commands a premium. This range is subject to variation based on the candidate's specific qualifications, interview performance, and Gensler's internal compensation structure.

Benefits:

• Comprehensive Health & Wellness:

  • Subsidized health insurance
  • Subsidized life insurance
  • Employee assistance programs

• Financial Incentives:

  • Annual bonus opportunities
  • Potential for professional license reimbursement
  • Potential for tuition reimbursement for eligible programs

• Professional Development:

  • LinkedIn Learning access for continuous skill enhancement
  • Reimbursement for certain professional licenses and associated renewals/exam fees

• Work-Life Balance:

  • Holiday observance

Working Hours:

• Approximately 40 hours per week. The role operates in a fast-paced environment, requiring flexibility to meet project deadlines, which may occasionally involve working beyond standard hours.

📝 Enhancement Note: Given the location in Mexico City and the role's focus on business development within a professional services firm, the salary range is estimated in USD for broader comparability, though actual compensation will be in Mexican Pesos. The benefits package is robust, reflecting Gensler's commitment to employee well-being and professional growth, particularly the inclusion of professional development reimbursements which are valuable for operations and marketing professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Architecture, Design, and Urban Planning. Gensler is a global leader in the industry, known for its innovative design solutions across a wide range of sectors, including commercial, hospitality, healthcare, and residential.

Company Size: Gensler is a large, global firm, with thousands of employees worldwide. This scale means opportunities for diverse projects, cross-office collaboration, and exposure to a broad range of clients and design challenges.

Founded: 1965. With a long history, Gensler has established a strong reputation and a deep understanding of the design landscape, fostering a culture of experience and continuous evolution.

Team Structure:

• Marketing Team: This role is part of the marketing team, which likely includes marketing managers, communications specialists, and potentially other designers.

• Reporting: Reports to the Marketing Manager, indicating a structured hierarchy within the marketing department.

• Cross-Functional Collaboration: Works closely with Principals, Firm Leaders, and various project teams, requiring strong interpersonal and communication skills to integrate design effectively into business development and client engagement strategies.

Methodology:

• Data-Driven Design: While primarily a creative role, the emphasis on "strategic thinking" and "competitive advantage" suggests an approach that considers market data, client needs, and business objectives to inform design decisions.

• Collaborative Workflow: The role emphasizes participation in strategy sessions and close collaboration, indicating a team-oriented approach where ideas are shared and refined collectively.

• Brand Consistency: A core methodology involves adhering to and championing Gensler's brand standards, ensuring a unified and professional representation across all marketing efforts.

Company Website: https://www.gensler.com/

📝 Enhancement Note: Gensler's status as a global leader in design implies a culture that values innovation, high performance, and a commitment to client success. The "Life at Gensler" section suggests a company that also prioritizes employee well-being and professional growth, balancing demanding project work with personal development and work-life balance initiatives. The specific mention of the LATAM market indicates a strategic regional focus.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level role, signifying a professional with a solid foundation of experience (5+ years) who can work independently on defined tasks and contribute strategically to projects. They are expected to move beyond execution to offer insights and innovative solutions.

Reporting Structure: The role reports to a Marketing Manager, offering direct mentorship and guidance. Collaboration extends upwards to Principals and Firm Leaders, providing exposure to senior leadership and strategic decision-making processes.

Operations Impact: The Marketing Graphic Designer's impact is directly tied to Gensler's ability to win new business and enhance its market presence. Effective design and strategic collateral directly influence client perception, proposal success rates, and overall brand visibility, contributing significantly to revenue generation and market share growth.

Growth Opportunities:

• Skill Specialization: Develop deeper expertise in proposal design, presentation strategy, and digital marketing design within the architecture and design industry.

• Leadership Potential: Grow into senior design roles, potentially leading design initiatives for major pursuits or managing junior designers. Opportunities may exist to specialize in specific practice areas or regions.

• Cross-Disciplinary Learning: Gain exposure to broader marketing strategies, business development processes, and the architectural design lifecycle, fostering a holistic understanding of the firm's operations.

• Global Exposure: As part of a global firm, there is potential for involvement in international projects and collaboration with teams across different regions.

📝 Enhancement Note: The "Mid Level" designation suggests that while independent work is expected, there's still a strong learning curve and ample opportunity for mentorship. The career path likely involves mastering the nuances of design for professional services, which differs significantly from consumer-facing design, focusing on credibility, expertise, and strategic value.

🌐 Work Environment

Office Type: Gensler operates with a hybrid work model, but this specific role is designated as "On-site" in Mexico City. This suggests a need for regular in-office presence to facilitate collaboration, client meetings, and access to office resources.

Office Location(s): Mexico City, Mexico. This vibrant urban center offers a dynamic professional environment.

Workspace Context:

• Collaborative Environment: The office likely fosters a collaborative atmosphere, encouraging interaction with colleagues across design, marketing, and leadership teams. This is crucial for strategy sessions and idea exchange.

• Technology & Resources: Access to Gensler's established technology stack, including high-performance workstations, design software, and potentially internal knowledge management systems, will be available.

• Team Interaction: Opportunities for direct interaction with senior leadership and diverse project teams, facilitating learning and professional networking.

Work Schedule:

• Standard working hours are expected to be around 40 hours per week. However, the "fast-paced environment" and "business-critical projects" nature of the role imply a need for flexibility and the ability to adapt to demanding project timelines, which may require extended hours during peak periods.

📝 Enhancement Note: The "On-site" designation is key for candidates in Mexico City. It indicates a preference for in-person collaboration, which is often vital for creative brainstorming, client presentations, and building strong team cohesion in a design-centric firm. The environment is expected to be professional, dynamic, and conducive to high-quality creative output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your resume and portfolio by HR or the hiring manager to assess basic qualifications and design aesthetic.

• Portfolio Review & Discussion: A dedicated session to walk through your portfolio, focusing on specific projects that demonstrate your skills in proposal design, strategic thinking, brand adherence, and bilingual communication. Be prepared to discuss your process, challenges, and outcomes.

• Skills Assessment: Potential for a design challenge or test, particularly focusing on InDesign proficiency and the ability to create a marketing collateral piece under timed conditions.

• Behavioral & Situational Interviews: Questions will assess your ability to collaborate, handle pressure, learn quickly, and align with Gensler's culture and values. Expect questions about working with senior staff and managing multiple projects.

• Final Round: May involve interviews with Principals or Firm Leaders to assess strategic fit and potential impact on business development.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the requirements of this role—specifically, business development collateral, proposals, presentations, and work demonstrating bilingual communication.

• Highlight Process & Strategy: For each project, clearly articulate the brief, your strategic approach, the design process, your specific contributions, the tools used, and the measurable impact or outcome. Focus on why you made certain design decisions.

• Showcase InDesign Mastery: Ensure your portfolio prominently features sophisticated InDesign layouts, demonstrating advanced typography, master pages, and complex data integration if applicable.

• Emphasize Bilingualism: If possible, include examples where you've leveraged your bilingual skills, such as translated materials or campaigns targeting specific linguistic groups. Clearly state your fluency level.

• PDF Format is Key: Submit your portfolio as a high-quality PDF. Ensure it is well-organized, visually appealing, and easy to navigate. Include your resume and a cover letter within the PDF or as separate, clearly labeled documents.

Challenge Preparation:

• Practice InDesign: Reacquaint yourself with advanced InDesign features, especially those used for creating multi-page documents, interactive elements, and print-ready files.

• Develop a Mini-Pitch: Be ready to create a brief marketing collateral piece (e.g., a one-page flyer or slide) based on a hypothetical Gensler project or client scenario. Focus on conveying key messages quickly and visually.

• Articulate Your Value: Prepare to explain how your design skills directly support business development, client acquisition, and brand enhancement for a professional services firm.

📝 Enhancement Note: The interview process is designed to assess not just design skill but also strategic thinking and business acumen. Candidates should prepare to demonstrate how their design work contributes directly to Gensler's bottom line and market position. The portfolio review is the most critical component; it must clearly align with the job description's emphasis on business development and bilingual communication.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe InDesign: Essential for creating proposals, presentations, brochures, and other marketing collateral. Mastery is a must.

• Adobe Photoshop: For image editing, manipulation, and asset creation.

• Adobe Illustrator: For vector graphics, logos, and custom illustrations.

• Microsoft PowerPoint/Google Slides: For presentation design and delivery, often used in conjunction with InDesign exports.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Project Management Software: Tools like Asana, Trello, or Monday.com might be used for task management and workflow tracking.

• Collaboration Platforms: Microsoft Teams, Slack, or similar for internal communication.

• Digital Asset Management (DAM) Systems: Potentially used for organizing and accessing Gensler's extensive portfolio of images and project assets.

📝 Enhancement Note: The emphasis here is heavily on the Adobe Creative Suite, particularly InDesign. Candidates should be ready to showcase advanced proficiency in these tools, as they are the backbone of proposal and presentation design in the AEC industry. Understanding how these design assets integrate into broader marketing campaigns or digital channels would be an added advantage.

👥 Team Culture & Values

Operations Values:

• Excellence in Design: A commitment to producing high-quality, innovative, and impactful design solutions that meet client needs and elevate the Gensler brand.

• Collaboration & Teamwork: Fostering an environment where diverse perspectives are valued, and team members work together effectively to achieve common goals.

• Client Focus: Prioritizing client success by understanding their needs and delivering design solutions that exceed expectations and contribute to their business objectives.

• Innovation & Creativity: Encouraging original thinking, exploration of new ideas, and pushing creative boundaries to deliver cutting-edge design.

• Integrity & Professionalism: Upholding the highest ethical standards in all business dealings and maintaining a professional demeanor in interactions with colleagues and clients.

• Continuous Learning: Embracing a growth mindset, seeking opportunities for professional development, and staying abreast of industry trends and new technologies.

Collaboration Style:

• Integrated Approach: The role requires seamless integration with the marketing team, firm leadership, and project teams, acting as a bridge between creative execution and business strategy.

• Proactive Communication: Engaging in open and frequent communication to ensure alignment on project goals, brand messaging, and deadlines.

• Feedback Incorporation: A willingness to receive and incorporate feedback from various stakeholders to refine designs and ensure they meet strategic objectives.

• Cross-Pollination of Ideas: Encouraging the sharing of insights and best practices across disciplines and project teams to foster innovation and collective growth.

📝 Enhancement Note: Gensler's values are deeply intertwined with its identity as a leading design firm. The emphasis on client focus, innovation, and collaboration is paramount. For a marketing designer, this means understanding that their role is not just about aesthetics but about contributing to the firm's overall success through strategic and effective design communication. The bilingual requirement also points to a value placed on global connectivity and diverse perspectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Standards: Effectively translating innovative design concepts within the strict framework of Gensler's established brand guidelines.

• Fast-Paced Environment & High Stakes: Managing multiple demanding projects simultaneously, often with tight deadlines and significant business impact, requiring strong time management and stress resilience.

• Translating Complex Concepts: Articulating Gensler's sophisticated architectural and design services visually and concisely for diverse audiences.

• Adapting to Evolving Trends: Staying current with design trends, software updates, and marketing best practices to ensure materials remain relevant and impactful.

• Bilingual Communication Nuances: Ensuring accurate and culturally appropriate translation and communication across English and Spanish, especially in a professional context.

Learning & Development Opportunities:

• Advanced Design Skills: Deepen expertise in specialized areas of graphic design, particularly within the professional services sector, and master advanced features of design software.

• Industry Insights: Gain in-depth knowledge of Gensler's diverse practice areas, client base, and the architectural/design industry landscape.

• Business Development Acumen: Develop a stronger understanding of marketing strategy, proposal development, and client relationship management through close collaboration with senior leaders.

• Professional Certifications: Opportunities to pursue certifications or training relevant to marketing, design, or project management.

• Mentorship: Benefit from guidance from experienced marketing managers, firm leaders, and potentially senior designers within Gensler's global network.

📝 Enhancement Note: The challenges presented are typical for a mid-level role in a high-profile firm. The growth opportunities are substantial, offering a clear path for career advancement by combining creative talent with strategic business understanding. The firm's commitment to professional development through reimbursements and learning platforms is a significant advantage.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative design aspirations with strict brand guidelines. How did you approach it?" (Focus on your process for innovation within constraints.)

• "How would you approach designing a proposal for a new client that Gensler has never worked with before? What key elements would you prioritize?" (Demonstrate your understanding of persuasive design for new business.)

• "Imagine you need to create marketing collateral for an event targeting the LATAM market. How would you leverage your bilingual skills and cultural understanding to make it effective?" (Showcase your ability to adapt messaging and visuals for specific audiences.)

Company & Culture Questions:

• "What do you know about Gensler's work in the LATAM region, or specifically in Mexico City?" (Research recent projects, news, and the firm’s strategic focus.)

• "How do you see your design skills contributing to Gensler's business development goals and competitive advantage?" (Connect your capabilities directly to the firm's objectives.)

Portfolio Presentation Strategy:

• Storytelling is Key: For each project, don't just show the final output; tell the story behind it. What was the challenge? What was your role? What was your strategy? What was the outcome?

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., "This presentation contributed to winning the X project," or "This social media campaign increased engagement by Y%").

• Highlight InDesign Proficiency: Verbally and visually point out advanced InDesign techniques you used (e.g., complex master pages, interactive elements, data merge, precise typography).

• Demonstrate Bilingual Fluency: If showcasing bilingual work, explain the translation process, any cultural adaptations made, and the target audience.

• Be Prepared for Live Edits: In some cases, you might be asked to make minor edits to a design element or layout in InDesign during the interview.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative talent, strategic thinking, and business acumen. Candidates need to prove they understand how design serves business objectives, especially in the context of winning new clients and enhancing a firm's reputation. The portfolio is the primary tool for this demonstration.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided online application link on the Gensler careers portal.

• Portfolio Customization: Tailor your portfolio to specifically highlight projects involving business development collateral, proposals, presentations, and any work that demonstrates your bilingual capabilities and strategic design thinking. Ensure it is in PDF format or a clearly accessible online link.

• Resume Optimization: Update your resume to emphasize quantifiable achievements, specific software proficiencies (especially Adobe InDesign), and experience working with senior leadership and on business-critical projects. Integrate keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, strategic approach, and ability to contribute to business development. Prepare specific examples for behavioral questions and rehearse your portfolio walkthrough.

• Company Research: Thoroughly research Gensler, its recent projects (especially in LATAM), its brand guidelines, and its company culture. Understand their strategic objectives and how this role contributes to them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding salary and specific interview processes, should be verified directly with Gensler's hiring team before making application decisions.