Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Wildeck, Inc

Location: Pleasant Prairie, Wisconsin, United States

Job Type: Regular Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-05-29

Experience Level: Mid-Senior Level (5-8+ years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of high-quality, on-brand visual assets that bolster external marketing initiatives and internal communications.

• Drive the conceptualization and execution of integrated marketing campaigns, translating strategic messaging into compelling visual narratives.

• Ensure consistent and thoughtful application of brand identity and standards across all creative touchpoints.

• Collaborate effectively with cross-functional teams, including Marketing, Product Management, Sales, and HR, to deliver impactful visual solutions.

• Leverage expert design skills to produce a wide range of deliverables, from digital and print materials to trade show graphics and packaging concepts.

📝 Enhancement Note: This role is positioned within the Marketing Operations and Creative Services domain, focusing on the execution of GTM strategies through visual content. The emphasis on "on-brand creative assets" and "external marketing initiatives" indicates a strong connection to Go-To-Market (GTM) functions and the need for designers who understand marketing objectives.

📈 Primary Responsibilities

• Design and produce visually engaging and on-brand assets for various media, including digital advertisements, social media graphics, website content, email campaigns, and print collateral.

• Develop creative concepts and visual strategies for integrated marketing campaigns, product launches, seasonal promotions, and corporate branding initiatives.

• Translate complex value propositions, messages, and concepts into clear, concise, and compelling visual communications that resonate with target audiences.

• Maintain and enforce brand guidelines, ensuring consistency in typography, color palettes, imagery, and overall visual identity across all company communications.

• Collaborate with marketing managers and other stakeholders to understand project requirements, brainstorm ideas, and provide creative solutions that align with business objectives.

• Prepare and present design concepts to internal stakeholders, incorporating feedback and iterating on designs to achieve desired outcomes.

• Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.

• Stay current with design trends, emerging technologies, and best practices in visual communication and marketing to continuously enhance creative output.

• Support the creation of sales enablement materials, including presentations, brochures, and datasheets, ensuring a cohesive brand message.

• Contribute to the visual design of packaging samples and other product-related marketing collateral as needed.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic support for marketing efforts. The mention of "translating high-level value propositions, messages and concepts into clear, compelling visual communications" and "supporting product launches, seasonal promotions, and corporate initiatives" underscores the role's direct impact on marketing campaign effectiveness and GTM execution.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communications, or a closely related field.

Experience:

• 5–8+ years of professional graphic design experience, with a proven track record of delivering high-impact visual assets.

• Experience within an in-house marketing team is highly desirable, offering insight into corporate branding and campaign workflows.

• Prior experience in manufacturing, industrial sectors, or B2B environments is preferred, indicating familiarity with industry-specific visual communication needs.

Required Skills:

• Expert proficiency in Adobe Creative Cloud suite, specifically InDesign, Illustrator, and Photoshop, for creating and manipulating complex design assets.

• Strong command of design fundamentals, including typography, layout, color theory, and visual hierarchy, to create aesthetically pleasing and effective designs.

• Demonstrated ability to design for a wide range of media, encompassing both print and digital formats.

• Experience in translating marketing strategies and campaign objectives into impactful visual narratives.

• Proven ability to maintain and apply brand standards consistently across all design work.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.

Preferred Skills:

• Experience with motion graphics or video editing software (e.g., After Effects) for dynamic digital content.

• Familiarity with web design principles and UI/UX concepts to inform digital asset creation.

• Knowledge of project management tools to track design workflows and deadlines efficiently.

• Experience with social media content creation tools and best practices.

• Understanding of marketing automation platforms and their creative asset requirements.

📝 Enhancement Note: The experience requirements suggest a mid-to-senior level designer capable of independent work and strategic input into marketing campaigns. The emphasis on B2B and manufacturing environments indicates a need for understanding complex product representations and industrial aesthetics. The portfolio requirement is critical, serving as a primary assessment tool for design capability and brand alignment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of work demonstrating a strong understanding of brand identity and its consistent application across diverse marketing channels.

• Case studies or project examples that clearly articulate the design challenge, the creative process undertaken, and the measurable impact or results achieved for marketing initiatives.

• Visualizations of B2B marketing collateral, showcasing an ability to communicate technical or industrial products effectively.

• Examples of integrated campaign elements, illustrating how individual assets contribute to a cohesive overall marketing message.

Process Documentation:

• Ability to articulate the design process from brief to final asset delivery, highlighting stages of concept development, stakeholder feedback integration, and quality assurance.

• Documentation of how design assets are organized, version-controlled, and managed for future use or updates.

• Evidence of how design solutions have been adapted to meet specific marketing objectives, such as increasing engagement rates, driving leads, or enhancing brand perception.

• Understanding of workflows for asset production, including pre-press checks for print or optimization for various digital platforms.

📝 Enhancement Note: A strong portfolio is paramount for this role. It serves as tangible proof of the candidate's ability to translate marketing objectives into effective visual assets and adhere to brand guidelines. The "process documentation" aspect implies that candidates should be prepared to discuss their systematic approach to design and how their work contributes to marketing campaign success and efficiency.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Medical, Dental, and Life Insurance: Robust health coverage options to support employee well-being.

• Disability Insurance: Protection against loss of income due to illness or injury.

• Retirement Plans: Opportunities to save for the future, likely including a 401(k) or similar plan, potentially with company match.

• Continuing Education Support: Investment in professional development, enabling employees to enhance their skills and advance their careers through further learning.

• Employee Ownership: As part of a 100% employee-owned company, employees are stakeholders with a vested interest in the company's success, often leading to a strong sense of commitment and shared prosperity.

Working Hours:

• Standard full-time work schedule, typically 40 hours per week. While the role is on-site, there may be occasional flexibility required to meet project deadlines or support critical campaign launches, though core hours are expected to be maintained.

📝 Enhancement Note: The salary range is an estimate based on general market data for similar roles in the region. It's crucial for candidates to research current market rates for Pleasant Prairie, WI, and similar manufacturing/B2B companies. The employee ownership benefit is a significant differentiator and should be highlighted as a unique aspect of Wildeck's compensation and culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Wildeck, Inc. operates within the manufacturing and industrial sector, specializing in material handling solutions. This context means the company's marketing efforts likely focus on business-to-business (B2B) clients, requiring a professional, technically informed, and reliable brand image. Understanding industrial applications and the needs of manufacturing clients will be beneficial for the graphic designer.

Company Size: Wildeck, Inc. is part of Holden Industries. While specific numbers for Wildeck alone are not provided, Holden Industries is a substantial entity, suggesting Wildeck operates within a larger corporate structure that offers stability and resources. This size often translates to structured processes but also potential for cross-departmental collaboration.

Founded: Wildeck was founded in 1953, indicating a long-standing history and established presence in its market. This longevity suggests a stable company with deep industry knowledge and a commitment to its products and customers.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, possibly reporting to a Marketing Manager or Director.

• The role requires close collaboration with marketing specialists, product managers, and sales teams.

Methodology:

• The marketing team likely employs a data-driven approach to campaign planning and execution, where visual assets are designed to achieve defined marketing objectives and KPIs.

• Emphasis will be placed on brand consistency and ensuring all creative output aligns with the company's strategic messaging and value propositions.

• Workflow management and project prioritization will be key to efficiently delivering high-quality assets across multiple initiatives.

Company Website: https://www.wildeck.com/

📝 Enhancement Note: Understanding Wildeck's position as a material handling solutions provider is key. The marketing materials will need to reflect professionalism, reliability, and potentially technical expertise. The "100% employee-owned" aspect, inherited from Holden Industries, is a significant cultural driver, suggesting a collaborative and results-oriented environment where employee contributions are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-to-Senior Level Graphic Designer. It requires a significant level of independent creative execution, a deep understanding of brand principles, and the ability to contribute to marketing strategy through visual communication. The expectation is for the designer to manage their workload, take ownership of projects, and provide expert creative input rather than requiring constant direction.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director. This structure places the role within the broader marketing function, ensuring alignment with overall GTM strategies and campaign objectives. Collaboration with peers in marketing, sales, and product development will be essential.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of Wildeck's marketing and communication efforts. High-quality, on-brand visuals are crucial for:

• Brand Perception: Shaping how customers, partners, and employees perceive Wildeck's professionalism, innovation, and reliability.

• Campaign Effectiveness: Enhancing the appeal and engagement of marketing campaigns, leading to increased lead generation, brand awareness, and sales support.

• Internal Alignment: Ensuring clear and consistent communication of company goals, values, and initiatives to employees.

Growth Opportunities:

• Creative Specialization: Opportunities to deepen expertise in specific areas like digital design, motion graphics, or packaging design within the B2B industrial context.

• Marketing Strategy Contribution: As experience grows, potential to influence campaign creative direction and provide strategic input on visual branding.

• Leadership Potential: Possibility to mentor junior designers or lead creative projects, moving towards a Senior Designer or Creative Lead role.

• Cross-Functional Exposure: Gaining broader business acumen by working closely with sales, product, and HR teams on diverse projects.

📝 Enhancement Note: The role offers a solid foundation for a career in B2B marketing creative. Growth will likely involve expanding design capabilities, taking on more strategic creative responsibilities, and potentially moving into leadership within the marketing department. The employee ownership model might also foster a sense of long-term career investment.

🌐 Work Environment

Office Type: The position is on-site at Wildeck's Pleasant Prairie, Wisconsin facility. This suggests a traditional office environment where in-person collaboration and direct interaction with colleagues are primary modes of operation.

Office Location(s): The office is located at 11200 88th Avenue, Pleasant Prairie, Wisconsin, 53158. This location is within Kenosha County. Candidates should consider commute times and accessibility.

Workspace Context:

• Collaborative Environment: The role involves working closely with marketing managers, product teams, and sales. Expect a dynamic workspace that facilitates brainstorming sessions, creative reviews, and team meetings.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Cloud) and potentially other marketing technology tools. A well-equipped workstation is expected.

• Team Interaction: Opportunities for regular face-to-face interaction with colleagues, fostering strong working relationships and effective communication for design projects.

Work Schedule:

• The standard work schedule is 40 hours per week, aligning with typical full-time employment. While the role is on-site, there might be occasional flexibility needed to meet critical project deadlines, particularly around product launches or major campaign pushes.

📝 Enhancement Note: The on-site requirement is typical for roles heavily reliant on in-person collaboration and access to company-specific resources. The workspace context emphasizes teamwork and direct communication, which are often beneficial for creative roles requiring iterative feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation: You will likely be asked to present your portfolio, discussing key projects, your design process, and how you've achieved specific marketing objectives. Be prepared to explain your creative decisions and their impact.

• Skills Assessment: Potential for a practical design exercise or a case study to evaluate your proficiency in Adobe Creative Cloud and your ability to apply design principles to a given challenge.

• Behavioral & Team Fit Interviews: Interviews with hiring managers and potential team members to assess your collaboration style, problem-solving skills, and cultural alignment with Wildeck's employee-owned environment.

• Final Interview: May involve senior leadership to discuss your overall fit and potential contribution to the company's marketing goals.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills in B2B marketing, brand consistency, and campaign execution. Prioritize work relevant to manufacturing or industrial sectors if possible.

• Tell a Story: For each project, clearly outline the brief, your role, the challenges faced, your design process, and the measurable outcomes or impact. Quantify results whenever possible (e.g., increased engagement, lead generation improvements).

• Showcase Brand Application: Highlight how you've applied brand guidelines and ensured consistency across different touchpoints.

• Demonstrate Versatility: Include examples of both print and digital assets. If you have experience with video or motion graphics, include those as well.

• Be Prepared for Technical Questions: Be ready to discuss your technical skills in Adobe Creative Cloud and your understanding of design principles like typography and color theory.

Challenge Preparation:

• Design Exercise: If a design challenge is provided, focus on understanding the brief thoroughly. Prioritize key objectives and constraints. Show your thought process, even if you can't complete the entire design.

• Case Study Presentation: Structure your presentation logically. Clearly state the problem, your proposed solution, the execution, and the results. Use visuals effectively to support your narrative.

• Company Research: Understand Wildeck's products, target market, and recent marketing activities. Tailor your responses and portfolio selections to demonstrate how you can contribute to their specific needs.

📝 Enhancement Note: The interview process will heavily weigh your portfolio. Candidates should prepare to not just show their work but to explain the strategic thinking and business impact behind their designs. The employee-owned culture suggests a focus on collaborative problem-solving and a results-oriented mindset during interviews.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency is mandatory, specifically:

  • Adobe InDesign: For layout and print design (brochures, datasheets, trade show materials).
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe Photoshop: For image editing, manipulation, and digital asset creation (web graphics, social media).

• Microsoft Office Suite: Proficiency in Word, PowerPoint, and Outlook for creating presentations, internal communications, and collaborating with the sales team.

Analytics & Reporting:

CRM & Automation:

• Understanding how design assets are used within CRM and marketing automation platforms (e.g., Salesforce, HubSpot) for email campaigns, landing pages, and lead generation efforts.

📝 Enhancement Note: The core technical requirement is deep proficiency in the Adobe Creative Cloud suite. While direct experience with CRM or marketing automation might not be mandatory, an understanding of how design assets integrate into these systems for marketing campaigns is a significant advantage and shows a more strategic approach to design.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A commitment to producing high-quality, polished creative assets that reflect positively on the Wildeck brand.

• Collaboration & Teamwork: Willingness to work closely with marketing, sales, and other departments, valuing input and contributing to a cohesive team effort.

• Brand Integrity: Upholding and consistently applying brand standards to ensure a unified and professional company image.

• Efficiency & Productivity: Ability to manage design projects effectively, meet deadlines, and contribute to the overall productivity of the marketing team.

• Employee Ownership Mindset: A proactive approach, taking ownership of responsibilities and contributing to the company's overall success, reflecting the shared stake in the business.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing managers to understand campaign objectives, product managers for technical accuracy, and sales for collateral needs.

• Feedback & Iteration: The team likely embraces a culture of constructive feedback, where designs are reviewed and iterated upon to achieve the best possible outcome.

• Knowledge Sharing: Openness to sharing design insights, best practices, and creative approaches within the marketing team and potentially across departments.

📝 Enhancement Note: The "employee-owned" aspect is central to Wildeck's culture. This implies a strong emphasis on collaboration, shared responsibility, and a collective drive towards company success. The designer should be prepared to be a proactive team member who contributes to a positive and productive work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively innovating within established brand guidelines to create fresh, engaging visuals without compromising brand identity.

• Managing Diverse Project Demands: Juggling multiple design requests from various departments with competing priorities and deadlines.

• Translating Complex Industrial Concepts: Visually communicating technical or industrial products and solutions in an accessible and compelling manner for B2B audiences.

• Adapting to Evolving Marketing Channels: Keeping up with the latest trends and best practices in digital marketing, social media, and other emerging channels to ensure designs remain relevant and effective.

Learning & Development Opportunities:

• Advanced Design Software Skills: Potential to explore and master advanced features within Adobe Creative Cloud or learn new design software relevant to industrial marketing.

• B2B Marketing Strategy Insight: Gaining a deeper understanding of B2B marketing principles, campaign planning, and how design contributes to lead generation and sales enablement.

• Industry-Specific Design: Developing expertise in designing for the manufacturing and material handling sectors, understanding industry aesthetics and communication needs.

• Cross-Departmental Projects: Opportunities to collaborate on projects that span beyond marketing, offering broader exposure to business operations and strategic initiatives.

📝 Enhancement Note: The challenges are typical for a corporate graphic design role, particularly in a B2B industrial setting. The growth opportunities are substantial, offering a path to become a highly specialized and strategically valuable creative professional within the manufacturing sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical product or concept into a simple, engaging visual. What was your process, and what was the outcome?" (Focus on your ability to simplify and communicate effectively, and quantify results.)

• "How do you ensure brand consistency across a wide range of marketing materials, from digital ads to print brochures, especially when working with multiple stakeholders?" (Highlight your understanding of brand guidelines and your process for maintaining consistency.)

Company & Culture Questions:

• "What interests you about Wildeck, and how do you see your design skills contributing to a B2B industrial manufacturer?" (Show you've researched the company and understand its market.)

• "How do you approach collaboration with non-designers, such as marketing managers or sales representatives, to ensure your designs meet their needs while staying on brand?" (Emphasize your communication and stakeholder management skills.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, perhaps by project type (campaigns, print, digital) or by impact.

• Focus on Impact: For each project, clearly articulate the business problem, your role, the solution, and the results. Use metrics where possible.

• Explain Your "Why": Be ready to explain the rationale behind your design choices – why you chose specific colors, typography, layouts, or imagery.

• Showcase Brand Adherence: Explicitly point out how your designs adhere to branding guidelines.

• Be Prepared for Design Challenges: If asked to critique a piece of existing marketing material or sketch a concept, think aloud to demonstrate your problem-solving process.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, and cultural fit. Be prepared to discuss your work in terms of its business impact and how you collaborate effectively within a team environment, especially considering the unique employee-ownership structure.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on ADP.

• Customize Your Resume: Tailor your resume to highlight experience in B2B marketing, manufacturing/industrial sectors, and proficiency with Adobe Creative Cloud. Use keywords from the job description.

• Prepare Your Portfolio: Curate a digital portfolio (PDF or website) that showcases your best work, focusing on brand-driven design, campaign execution, and versatility across print and digital media. Include case studies with measurable results.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on explaining your design process, strategic thinking, and the impact of your work. Be ready to answer questions about your creative decisions and collaboration style.

• Research Wildeck: Familiarize yourself with Wildeck's products, target market, and recent marketing initiatives. Understand their brand identity and values, particularly the employee-ownership aspect.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.