Marketing Designer:in (m/w/d)

📍 Job Overview

Job Title: Marketing Designer:in (m/w/d)

Company: Exaring AG

Location: Munich, Bavaria, Germany

Job Type: Full-time

Category: Marketing Operations / Design

Date Posted: July 29, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive visual communication strategies for a leading German IPTV provider, waipu.tv, by creating compelling marketing and CRM campaign assets.

• Develop and execute creative visual concepts across the entire customer lifecycle, from initial sales promotions to ongoing customer retention initiatives.

• Collaborate closely with cross-functional teams including CRM, Marketing, Content, Brand, and Product to ensure a cohesive and impactful brand presence.

• Produce a variety of digital assets, including static graphics, HTML5 banners, and animations, for diverse channels such as social media, display advertising, and email marketing.

• Leverage modern design tools, including AI-assisted technologies, to enhance production efficiency and asset quality for a user base of over six million.

📝 Enhancement Note: This role, while titled "Marketing Designer," has significant operational components due to its focus on campaign execution across the customer lifecycle, CRM communication, and digital channel asset production. It bridges creative design with the operational needs of marketing execution, requiring an understanding of campaign flow and asset deployment for maximum impact. The emphasis on "millions of customers and prospects" indicates a need for scalable and efficient design processes.

📈 Primary Responsibilities

• Design and produce high-impact graphics for sales campaigns, promotional offers, and pricing communications to drive customer acquisition and conversion.

• Develop visual concepts and assets for seasonal campaigns (e.g., Black Friday, Christmas, major sports events, entertainment premieres) to capture audience attention.

• Create engaging visuals for all stages of the CRM lifecycle, including onboarding, engagement, upsell, and retention communications.

• Design assets for diverse CRM channels such as email campaigns, push notifications, and in-app messaging to foster customer loyalty and engagement.

• Develop visually appealing creatives to promote on-demand content, including movies, series, sports highlights, and key TV programming features.

• Ensure strict adherence to brand guidelines and contribute to the evolution of design standards across all marketing and CRM touchpoints.

• Produce animated and static advertising materials (including HTML5) for digital advertising platforms (Google, Meta, TikTok, Affiliates) and on-screen/newsletter promotions.

• Design and maintain optimized graphics for app store listings to enhance visibility and conversion rates.

• Collaborate with Brand, CRM, Performance Marketing, Content Marketing, and Product teams to align visual strategies with broader business objectives.

• Utilize and explore AI-powered design tools to streamline asset creation and enhance creative output.

📝 Enhancement Note: The responsibilities highlight a blend of strategic visual development and tactical asset production, common in marketing operations roles that support go-to-market strategies. The mention of "millions of customers" and "digital channels" implies a need for efficient, scalable design workflows and an understanding of performance metrics tied to visual assets.

🎓 Skills & Qualifications

Education:

• Successfully completed university degree (e.g., Business Administration, Economics, Communication Sciences, Media Management) or a comparable vocational training in Graphic Design, Communication Design, or Media Design. Experience:

• Several years of experience in marketing design, with a proven track record of creating impactful visual campaigns. Required Skills:

• Proficiency in Figma for collaborative design and prototyping.

• Advanced skills in Adobe Photoshop for image manipulation and graphic creation.

• Experience in designing for sales campaigns and promotional offers.

• Demonstrated ability to create visuals for CRM communication and lifecycle marketing.

• Strong understanding of brand consistency and brand guideline implementation.

• Experience in producing assets for digital advertising channels (e.g., social media, display ads).

• Ability to create HTML5 and animated assets for dynamic online content.

• Excellent graphic design and communication design principles. Preferred Skills:

• First experience with AI-assisted design tools (e.g., ChatGPT, Claude, Midjourney, Gemini, Adobe Firefly) for enhanced production efficiency.

• Experience designing for App Stores.

• Familiarity with content marketing and visual storytelling.

📝 Enhancement Note: The emphasis on Figma, Photoshop, and AI design tools, along with the requirement for several years of experience, positions this as a mid-level to senior role within a marketing operations or creative team. The "several years of experience" suggests a need for candidates who can hit the ground running and contribute to campaign execution with minimal supervision.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of marketing campaign assets, demonstrating ability to create visually compelling graphics for sales, promotions, and seasonal events.

• Include examples of CRM communication visuals (e.g., email headers, notification graphics) that effectively engage different customer segments throughout their lifecycle.

• Present case studies or examples of how your designs have contributed to measurable marketing outcomes or improved customer engagement.

• Demonstrate experience in adapting designs across various digital channels (social media, display ads, app stores) while maintaining brand integrity.

• Highlight projects where you've utilized or explored AI-assisted design tools to enhance workflow efficiency or creative output. Process Documentation:

• Ability to document design processes for asset creation, ensuring consistency and scalability for large-scale campaigns.

• Experience in managing design feedback loops and revisions with cross-functional stakeholders efficiently.

• Understanding of asset production workflows for digital channels, including specifications for different platforms and ad formats.

📝 Enhancement Note: For a design role with operational responsibilities, a portfolio is crucial. The emphasis should be on demonstrating not just aesthetic skill but also the ability to execute design within campaign frameworks, understand channel requirements, and potentially leverage new technologies for efficiency—key aspects of marketing operations.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €45,000 - €60,000 annually.

• Methodology: This estimate is based on industry benchmarks for Marketing Designers with 2-5 years of experience in Munich, Germany. Factors considered include the company's size (growing tech/media company), the scope of responsibilities (campaign execution, CRM, digital channels), and the cost of living in Munich. This range typically reflects a mid-level position in this specialized field within a major German city.

Benefits:

• Flexible Working Hours: Accommodates work-life balance and operational needs.

• Professional & Sympathetic Team Environment: Fosters collaboration and a positive work atmosphere.

• Comprehensive Insurance Package: Includes disability, accident, and health supplementary insurance, providing strong employee protection.

• Annual Training Budget: Dedicated budget for flexible, ongoing professional development and skill enhancement.

• EGYM Wellpass Membership: Access to a wide network of fitness and wellness facilities.

• Home Office Options: Flexibility to work remotely as agreed upon, supporting hybrid work arrangements.

• Dog-Friendly Office: Welcoming environment for canine companions.

• Free Beverages: On-site refreshments.

• Office Amenities: Access to table soccer, table tennis, and darts for team building and recreation.

Working Hours:

• Standard 40 hours per week, with flexibility according to agreements and the hybrid work model.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for this role and location. The benefits list is comprehensive and tailored to attract talent in the competitive German job market, with a particular emphasis on professional development and well-being, which are attractive to operations-minded professionals seeking a stable and supportive environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Internet Service Providers (IPTV), Media & Entertainment Technology. Exaring AG operates waipu.tv, a leading independent IPTV platform in Germany, offering live TV, on-demand content, and innovative features like recording and pausing.

Company Size: While not explicitly stated, the description of reaching "over six million users" and being a "market leader" suggests a significant, likely medium-to-large, growing company with established operations.

Founded: The company's focus on a mature but evolving technology like IPTV and its market leadership implies it has been operating for several years, establishing a solid foundation and growth trajectory.

Team Structure:

• The Marketing Designer will be part of a dynamic team, likely within the broader Marketing department.

• They will report to a manager who oversees marketing communications, CRM, or a similar function, and will collaborate closely with specialists in CRM, Performance Marketing, Content, Brand, and Product teams.

• The structure emphasizes cross-functional collaboration, essential for aligning visual strategies with campaign goals and product development. Methodology:

• Data-Driven Design: While creative, the role emphasizes designing for impact across millions of users, suggesting an approach that considers user engagement, conversion rates, and customer lifecycle stages, often informed by data.

• Agile Campaign Development: The need to create visuals for various campaigns (seasonal, sales, content) implies an agile approach to campaign planning and asset production.

• Brand Consistency & Evolution: A core methodology involves maintaining and evolving a strong, consistent brand presence across all customer touchpoints.

Company Website: https://exaring.de/ (Company website) and waipu.tv (Product website)

📝 Enhancement Note: Exaring AG is positioned as an innovative leader in a competitive market. The company culture likely values agility, collaboration, and a data-informed approach to marketing and product development, which are key tenets of effective GTM and operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Marketing Designer with significant operational responsibilities. It's an opportunity to move beyond pure graphic design into a role that directly impacts marketing campaign effectiveness and customer lifecycle management through visual strategy. The focus on asset production for millions of users and cross-functional collaboration points towards a role with substantial impact.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager, CRM Manager, or Head of Marketing Communications. They will work closely with functional leads in CRM, Performance Marketing, Content, Brand, and Product teams, indicating a collaborative and integrated reporting environment.

Operations Impact: The role has a direct impact on waipu.tv's revenue and customer engagement by creating visually persuasive assets that drive:

• Customer Acquisition: Through compelling sales and promotional graphics.

• Customer Retention & Loyalty: Via engaging CRM and content marketing visuals.

• Brand Perception: By ensuring a consistent and appealing brand identity across all touchpoints.

• Campaign Performance: By optimizing visuals for various digital channels to improve click-through rates and conversions.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like CRM design, performance marketing visuals, or AI-driven design workflows.

• Leadership: Potentially grow into a Senior Marketing Designer or Art Director role, leading design projects and mentoring junior designers.

• Marketing Operations: Transition into broader marketing operations roles that involve campaign management, process optimization, and strategic planning, leveraging design insights.

• Cross-Functional Expertise: Gain valuable experience by working closely with Product, CRM, and Performance Marketing teams, broadening understanding of the entire GTM funnel.

• Skill Development: Utilize the annual training budget to acquire new design skills, master new tools (including advanced AI applications), or learn about marketing strategy and analytics.

📝 Enhancement Note: The growth path here is clear: from executing design tasks to strategically influencing campaign visuals and potentially moving into leadership or broader marketing operations roles. The company's growth and innovative market position offer a fertile ground for career advancement.

🌐 Work Environment

Office Type: The role offers a hybrid work arrangement, combining office-based collaboration with remote flexibility. The office is described as "nice" and located in the "Munich North," suggesting a modern and accessible workspace.

Office Location(s):

• Primary Office: Leopoldstr. 236, 80807 Munich, Germany.

• Accessibility: The office is noted as being "easily accessible by public transport," which is a significant advantage for employees commuting within Munich.

Workspace Context:

• Collaborative Environment: The description emphasizes working closely with various teams (CRM, Marketing, Content, Brand, Product), indicating a collaborative workspace designed for cross-functional interaction.

• Operations Tools & Technology: The role requires proficiency in industry-standard design software like Figma and Adobe Photoshop, and encourages the use of AI-assisted design tools. The company provides access to these technologies and likely others supporting digital asset management and campaign deployment.

• Team Interaction: Opportunities for direct interaction with future teammates are part of the interview process, suggesting a culture that values personal connection and team cohesion, even within a hybrid model.

Work Schedule:

• A standard 40-hour work week is typical, with flexibility offered as part of the company's benefits. This flexibility is crucial for operations roles that may require adjusting schedules to meet campaign deadlines or collaborate across time zones, while also supporting work-life balance.

📝 Enhancement Note: The hybrid model and emphasis on collaboration suggest a modern work environment that balances individual focus with team synergy, which is beneficial for operational efficiency and creative problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Phase 1: Initial Video Call: A brief introductory meeting to assess initial fit, enthusiasm, and basic qualifications. Prepare to briefly introduce yourself and your relevant design experience.

• Phase 2: Video Call with Future Manager: A more in-depth discussion focusing on your experience, skills, and how you'd approach specific design challenges within waipu.tv's marketing context. Be ready to discuss your portfolio and past projects.

• Phase 3: On-site Team Meet & Greet: An opportunity to meet your potential colleagues in person, understand team dynamics, and assess cultural fit. This is also a chance to ask detailed questions about day-to-day operations and team collaboration.

Portfolio Review Tips:

• Curate for Relevance: Select 5-8 of your strongest projects that best align with the job description – focus on marketing campaigns, CRM visuals, and digital channel assets.

• Showcase Process & Impact: For each project, briefly explain the brief, your creative process, the tools used (highlighting Figma, Photoshop, and any AI tools), and – crucially – the outcome or impact (e.g., increased engagement, improved conversion rates, successful campaign execution).

• Highlight Versatility: Demonstrate your ability to adapt your design style and produce assets for different platforms and objectives.

• Emphasize Operations Integration: If possible, include examples where your design work directly supported marketing operational goals, such as efficient asset production for large campaigns or clear communication of complex offers.

• Prepare a Walkthrough: Be ready to verbally guide the interviewers through your portfolio, explaining your contributions and design decisions.

Challenge Preparation:

• While no specific "challenge" is explicitly mentioned beyond the portfolio review, expect to discuss hypothetical design scenarios.

• Scenario Examples: Be prepared to discuss how you would approach designing a visual for a new waipu.tv content launch, how you'd create a series of ads for a seasonal sale, or how you'd adapt a brand guideline for a specific digital channel.

• Focus on Process: Articulate your thought process, how you'd gather requirements, brainstorm ideas, select visuals, and ensure brand consistency, even under tight deadlines.

• AI Tool Integration: Be ready to discuss how you might leverage AI tools to accelerate your workflow or explore new creative directions for these hypothetical scenarios.

📝 Enhancement Note: The interview process is structured to evaluate creative skills, operational thinking, and cultural fit. A strong, relevant portfolio with clear explanations of process and impact is critical. The emphasis on "millions of customers" suggests a need for designers who can think at scale and consider the operational implications of their creative choices.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable UI/UX elements for marketing campaigns and potentially app interfaces. Proficiency is a core requirement.

• Adobe Photoshop: Critical for image manipulation, photo retouching, and creating detailed graphic assets.

Advanced skills are expected.

• AI-Assisted Design Tools: Encouraged and beneficial. Examples include:
  • ChatGPT/Claude/Gemini: For idea generation, copywriting assistance, or script development for animations.
  • Midjourney/Adobe Firefly: For generating unique visual elements, textures, or concept art, and for rapid asset iteration.

Analytics & Reporting:

• While not a primary responsibility, understanding how designs perform on platforms like Google Ads, Meta, or within email campaigns is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, platform-specific ad managers) to understand design impact is a plus. CRM & Automation:

• Experience designing for CRM channels (email, push notifications, in-app) is required. Understanding the technical constraints and best practices for these platforms is key.

• Familiarity with email marketing platforms or tools used for CRM communication would be advantageous. Other Relevant Tools:

• HTML5 Animation Tools: For creating dynamic banner ads and interactive content.

• App Store Design Tools: For creating optimized graphics for platforms like Apple App Store and Google Play.

📝 Enhancement Note: The explicit mention of Figma, Photoshop, and AI tools highlights the modern technology stack Exaring AG utilizes. For a marketing operations-focused design role, understanding how these tools integrate into broader campaign workflows and contribute to efficiency is paramount.

👥 Team Culture & Values

Operations Values:

• Efficiency & Scalability: A core value likely drives the need for AI tools and well-defined design processes to serve millions of users effectively.

• Data-Informed Creativity: While creative, decisions are likely influenced by campaign performance data and user engagement metrics, reflecting a data-driven approach to marketing.

• Collaboration & Integration: A strong emphasis on working with various departments to ensure cohesive marketing efforts and product alignment.

• Innovation: Encouragement to explore new tools and methodologies, such as AI in design, to stay ahead in a competitive market.

• Customer Focus: Designing communications that resonate with and effectively engage waipu.tv's large customer base.

Collaboration Style:

• Cross-Functional Partnership: Expect to work closely with CRM, Performance Marketing, Content, Brand, and Product teams, requiring strong communication and the ability to translate diverse stakeholder needs into visual assets.

• Feedback-Driven Improvement: A culture that likely embraces constructive feedback to refine designs and improve campaign outcomes.

• Knowledge Sharing: Opportunities to share design best practices and insights with team members, fostering a learning environment.

📝 Enhancement Note: The company culture appears to be a blend of innovative tech-forward thinking and operational excellence, crucial for a high-growth media company. The values emphasize efficiency, data, and collaboration, which are all hallmarks of successful operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Operational Demands: Delivering high-quality, creative designs consistently for a large user base and frequent campaigns, while adhering to tight deadlines and brand guidelines.

• Adapting to Evolving Digital Trends: Staying current with design trends, platform algorithm changes, and new AI capabilities to ensure marketing assets remain effective.

• Cross-Functional Alignment: Effectively managing design requests and feedback from multiple departments, each with potentially different priorities.

• Leveraging AI Effectively: Integrating AI tools into the workflow in a way that enhances, rather than replaces, creative judgment and ensures originality and brand fit.

Learning & Development Opportunities:

• Advanced Design Software & AI Tools: Utilize the training budget to master new features in Figma, Photoshop, or become proficient in cutting-edge AI design platforms.

• Marketing Strategy & Analytics: Gain a deeper understanding of how design contributes to broader marketing objectives by working closely with performance and CRM teams.

• Brand Management: Develop a comprehensive understanding of brand strategy and its application across diverse marketing channels.

• Career Progression: Opportunities to move into senior design roles, art direction, or explore adjacent marketing operations functions.

• Industry Exposure: Potentially attend industry events or workshops related to digital marketing, design, and media technology.

📝 Enhancement Note: The challenges presented are typical for design roles embedded within fast-paced marketing operations. The growth opportunities are substantial, offering a clear path for professional development and career advancement within the company.

💡 Interview Preparation

Strategy Questions:

• Campaign Design Approach: "Describe your process for designing a visual campaign for a new waipu.tv feature launch or a major seasonal sale. How would you ensure it's attention-grabbing for millions of users?" (Focus on your process, understanding of target audience, and how you'd incorporate brand elements.)

• CRM Visual Strategy: "How would you design a series of visuals for an email campaign aimed at re-engaging inactive waipu.tv subscribers? What key elements would you include?" (Highlight your understanding of CRM lifecycle marketing and persuasive design.)

• AI Tool Application: "If tasked with creating 50 variations of a banner ad for a new movie promotion, how might you leverage AI design tools to expedite this process while maintaining quality and brand consistency?" (Demonstrate practical, efficient application of AI.)

Company & Culture Questions:

• "What excites you about waipu.tv and its position in the German IPTV market?" (Show you've researched the company and understand its product and market.)

• "How do you approach collaborating with non-design teams like CRM or Product Marketing?" (Emphasize communication, feedback incorporation, and understanding their objectives.)

• "How would you ensure your designs align with waipu.tv's brand identity while also being innovative and effective for specific campaigns?" (Discuss balancing brand guidelines with creative execution.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story: the challenge, your solution (design process), and the outcome (impact).

• Highlight Efficiency: Where applicable, point out how you used tools or workflows to achieve results efficiently, especially if AI tools were involved.

• Quantify Impact: If you have metrics (e.g., increased CTR, improved conversion), present them clearly. If not, discuss the intended impact and how you'd measure success.

• Showcase Versatility: Ensure your selected projects demonstrate your ability to design for different channels and objectives.

• Be Ready for Design Critiques: Be open to discussing your design choices and how you'd adapt them based on feedback.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills but also an understanding of marketing strategy, operational efficiency, and collaborative problem-solving, all within the context of Exaring AG's business.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on the Exaring AG careers page.

• Tailor Your Resume: Highlight keywords from the job description such as "Marketing Design," "Figma," "Adobe Photoshop," "CRM communication," "Campaign Design," and "HTML5." Quantify achievements where possible (e.g., "Designed X campaign assets that contributed to Y% increase in engagement").

• Curate Your Portfolio: Select your most relevant work samples showcasing marketing campaigns, CRM visuals, and digital ad creatives. Ensure it's easily accessible (e.g., via a link to your personal website, Behance, or a shared drive).

• Prepare Your Portfolio Walkthrough: Practice presenting 3-5 key projects, focusing on your process, tools used (especially Figma, Photoshop, and AI), and the impact of your designs. Be ready to discuss hypothetical scenarios.

• Research Exaring AG & waipu.tv: Understand their product, market position, and recent campaigns to better articulate your interest and align your portfolio with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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