Marketing Designer (Prácticas)

📍 Job Overview

Job Title: Marketing Designer (Internship)

Company: VML

Location: Madrid, Spain

Job Type: Full-time, Internship

Category: Marketing & Design Operations

Date Posted: July 31, 2026

Experience Level: 0-2 Years

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the visual design and execution of digital marketing assets, contributing to integrated marketing campaigns.

• It involves creative conceptualization and the development of engaging visual content for various digital channels, aligning with brand identities.

• The position requires collaboration within multidisciplinary teams, including UX, SEO, Data, and Technology specialists, to ensure cohesive project outcomes.

• As an intern, you will gain practical experience in a dynamic agency environment, working with leading clients and developing your skills in digital design and art direction.

📝 Enhancement Note: While the job title is "Marketing Designer (Prácticas)", which translates to "Marketing Designer (Internship)", the description also mentions a "Contrato de 6 meses a jornada completa, con posibilidad de incorporación indefinida al finalizar el período." This suggests the internship is a full-time, paid position with a potential for long-term employment, rather than a typical short-term, part-time internship. The role is positioned within a creative and marketing context, emphasizing visual design for digital campaigns.

📈 Primary Responsibilities

• Conceptualize and develop creative visual ideas for digital communication and advertising campaigns.

• Design a range of digital assets, including banners, newsletters, emails, and social media graphics, ensuring alignment with brand guidelines and campaign objectives.

• Adapt creative assets to various digital formats and technical specifications, such as HTML, GIFs, and video.

• Collaborate closely with multidisciplinary teams (UX, SEO, Data, Technology) to ensure design integration and project coherence.

• Participate in client feedback sessions and contribute to decision-making processes during the creative development lifecycle.

• Work with technical documentation, which may be in English, to ensure accurate asset creation.

• Maintain high aesthetic standards and attention to detail in all visual outputs.

• Support senior designers and art directors in project execution and delivery.

📝 Enhancement Note: The responsibilities highlight a blend of creative ideation and practical execution for digital marketing collateral. The mention of working with technical documentation in English and collaborating in international teams suggests a need for clear communication and adaptability.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Digital Marketing, Visual Communication, or a related field. Experience:

• A foundational professional experience in digital design, art direction, or creative roles. Required Skills:

• Proficiency in design software, specifically Figma, Adobe Photoshop, and Adobe Illustrator.

• Strong understanding of visual design principles and aesthetics.

• Familiarity with UI/UX design principles and their application in digital marketing assets.

• High level of English proficiency for working on international projects and with documentation.

• Ability to conceptualize creative ideas and translate them into compelling visual designs.

• Excellent attention to detail and a commitment to producing high-quality work.

• Strong communication and collaboration skills for working within multidisciplinary teams and with clients.

• Adaptability to work with different digital formats and technical requirements. Preferred Skills:

• Experience with animation, motion graphics, or video editing.

• Knowledge of digital asset formats such as HTML, GIFs, or video production.

📝 Enhancement Note: The emphasis on Figma, Photoshop, and Illustrator, along with UI/UX familiarity, indicates a practical, hands-on design role. The requirement for high English proficiency is crucial for this international agency setting. The preferred skills in animation and motion graphics suggest opportunities for specialization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of digital design projects that demonstrate creative conceptualization and execution.

• Include examples of visual assets designed for different digital channels (e.g., banners, email campaigns, social media graphics).

• Highlight projects where brand guidelines were successfully applied to ensure visual consistency.

• Present case studies or examples of how design solutions met specific campaign objectives or client needs.

• Demonstrate proficiency with design tools such as Figma, Photoshop, and Illustrator through project examples. Process Documentation:

• Be prepared to discuss your design process, from initial concept to final asset delivery.

• Articulate how you approach adapting designs for different technical specifications and formats (HTML, GIF, video).

• Explain your collaboration process with cross-functional teams and how you incorporate feedback.

• Showcase an understanding of how design contributes to broader marketing strategies.

📝 Enhancement Note: A strong portfolio is critical for this role. It should not only display aesthetic talent but also demonstrate an understanding of digital marketing objectives and the ability to execute within technical constraints. The emphasis on collaboration and client interaction implies a need to show examples of teamwork and feedback incorporation.

💵 Compensation & Benefits

Salary Range:

• As this is an internship position, compensation will likely be aligned with Spanish internship standards and VML's internal pay scales for entry-level roles. Based on typical internship rates in Madrid for creative roles, a range of €800 - €1,200 per month is a reasonable estimate for a full-time internship, potentially with adjustments based on experience and the possibility of a permanent contract. Benefits:

• 6-month contract with the possibility of indefinite employment upon completion.

• Full-time position.

• Hybrid work model with an average of 4 days in the Madrid office.

• Opportunity to work in a dynamic, innovative, and transformative environment.

• Collaboration with multidisciplinary teams and specialists from various disciplines.

• Exposure to leading clients and award-winning creative work.

• Flexible dress code.

• Professional growth and development opportunities within a global agency. Working Hours:

• Full-time, with expectations of being in the office an average of four days per week in Madrid. The total working hours per week are typically around 40, consistent with full-time employment in Spain.

📝 Enhancement Note: The salary is estimated based on typical Spanish internship compensation and the role's full-time nature. The benefits highlight the potential for long-term career growth and the appealing work environment of a global agency. The hybrid model is clearly defined with a specific office attendance expectation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing, Digital Experience, Commerce. VML is a significant player in the global marketing and communications industry, part of the WPP network.

Company Size: VML is a large global agency, employing over 26,000 people across 55+ markets. This provides a vast network of resources and expertise.

Founded: VML was founded in 1992, and VMLY&R was formed in 2018 through the merger of VML and Y&R. The recent rebranding to VML in 2024 signifies a continued evolution. This history suggests a company with deep roots in the industry, adapting to new market demands.

Team Structure:

• The role is within the creative team, working closely with art directors and other designers.

• You will be part of multidisciplinary project teams, collaborating with specialists in UX, SEO, Data, and Technology.

• The structure supports a collaborative and integrated approach to client work.

• Opportunities for interaction with senior creatives and client stakeholders are present. Methodology:

• Emphasis on innovation, transformation, and debate as core working principles.

• A human-first approach to creativity and client solutions.

• Integrated workflow combining brand experience, customer experience, and commerce.

• Data-driven insights are likely integral to campaign development and optimization.

Company Website: https://www.vml.com/

📝 Enhancement Note: VML's culture is positioned as innovative and collaborative, with a strong emphasis on human-centric creativity and data integration. The scale of VML within WPP means exposure to large-scale projects and diverse talent.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level, internship position (0-2 years of experience). It is designed for individuals early in their design careers, seeking practical experience and skill development.

Reporting Structure: The intern will report to a senior designer or art director within the creative team. They will also collaborate with project leads from other disciplines.

Operations Impact: While not a traditional "operations" role, this marketing designer intern contributes to the operational efficiency of marketing campaigns by creating high-quality visual assets that drive engagement and meet campaign objectives. Their work directly impacts the brand's visual communication and effectiveness.

Growth Opportunities:

• Skill Development: Deepen expertise in digital design tools (Figma, Adobe Suite), UI/UX principles, and various digital asset formats. Potential to learn animation and motion graphics.

• Career Progression: Successful completion of the internship and strong performance can lead to an indefinite contract and advancement to a Junior Marketing Designer or similar role within VML.

• Cross-functional Learning: Gain exposure to diverse marketing disciplines (SEO, Data, Technology) and understand how design integrates into broader GTM strategies.

• Client Exposure: Work with high-profile clients, building a professional network and portfolio with impactful projects.

📝 Enhancement Note: This internship is framed as a launchpad for a design career within a major agency. The growth path is clearly indicated from intern to potential permanent employment, with opportunities for skill expansion and cross-functional understanding.

🌐 Work Environment

Office Type: VML operates a hybrid work model, requiring presence in their Madrid office. The office environment is designed to foster creativity, collaboration, and connection.

Office Location(s): Madrid, Spain. Specific office address details are not provided but can be assumed to be a professional, modern workspace.

Workspace Context:

• Collaborative Environment: The hybrid model encourages team interaction and idea-sharing, with teams expected in the office an average of four days a week.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Photoshop, Illustrator) and likely other creative and project management tools.

• Team Interaction: Opportunities to work closely with fellow designers, art directors, and specialists from various departments, fostering a dynamic exchange of ideas and skills.

Work Schedule:

• Full-time position.

• Hybrid model: approximately four days per week in the Madrid office. Specific days may vary based on team needs and project schedules.

📝 Enhancement Note: The hybrid model is a key feature, balancing remote flexibility with in-person collaboration essential for creative teams. The emphasis on collaboration and connection suggests an open and dynamic office culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio.

• Screening: Likely a review by a recruiter or hiring manager to assess basic qualifications and fit.

• Portfolio Review & Creative Challenge: Candidates will likely present their portfolio and may be given a design challenge to assess their skills, creative thinking, and problem-solving abilities under timed conditions. This is a crucial step for design roles.

• Team/Hiring Manager Interviews: Interviews with potential team members and the hiring manager to evaluate technical skills, cultural fit, and understanding of design principles within a marketing context.

• Final Interview: May involve higher-level management or a final discussion on project fit and career aspirations.

Portfolio Review Tips:

• Curate Selectively: Showcase your best 5-8 projects that best represent your skills and the type of work VML does.

• Demonstrate Process: For each project, briefly explain the brief, your role, your design process (ideation, iteration, tools used), and the final outcome/impact.

• Highlight Digital Marketing Relevance: Ensure your portfolio clearly shows work relevant to digital campaigns, banners, emails, or social media assets.

• Showcase Tool Proficiency: Include examples that clearly utilize Figma, Photoshop, and Illustrator. If you have motion graphics or video experience, include relevant samples.

• Address UI/UX: If possible, include examples that show an understanding of user interface and user experience principles.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and constraints.

• Rapid Ideation: Be prepared to quickly brainstorm concepts and sketch out initial ideas.

• Tool Proficiency Under Pressure: Practice designing within a limited timeframe using Figma, Photoshop, or Illustrator.

• Justify Design Choices: Be ready to articulate the rationale behind your design decisions, connecting them back to the brief and marketing objectives.

• Presentation Skills: Practice presenting your work concisely and clearly.

📝 Enhancement Note: The portfolio is paramount. It needs to be tailored to the agency's work and clearly demonstrate the required skills. The interview process will likely involve assessing not just visual talent but also the ability to think strategically and collaborate.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Photoshop: Critical for image editing, manipulation, and creating detailed visual assets.

• Adobe Illustrator: Used for vector graphics, logos, icons, and illustrations.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts metrics (e.g., click-through rates, engagement) is beneficial. Familiarity with how digital assets are tracked within marketing platforms is a plus. CRM & Automation:

• No direct CRM or automation tools are specified for this role, but an understanding of how digital assets are deployed through marketing automation platforms or campaign management systems would be advantageous.

📝 Enhancement Note: The core tools are clearly defined. Proficiency in Figma, Photoshop, and Illustrator is non-negotiable. An awareness of how digital assets integrate into broader marketing technology stacks would be a valuable differentiator.

👥 Team Culture & Values

Operations Values:

• Innovation & Transformation: VML fosters an environment where new ideas and approaches are encouraged, driving change within the industry and for clients.

• Human-First Approach: Emphasizes understanding and catering to human needs and experiences in all creative output.

• Collaboration: Strong belief in teamwork, with multidisciplinary teams working together to achieve shared goals.

• Excellence & Creativity: Commitment to producing high-quality, award-winning work that is both effective and aesthetically compelling.

• Growth Mindset: Encouraging continuous learning, curiosity, and professional development for all employees.

Collaboration Style:

• Cross-functional Integration: Design is integrated with various disciplines (UX, SEO, Data, Tech) from the outset of projects.

• Open Feedback: A culture that likely encourages constructive feedback to refine creative work and improve processes.

• Client Partnership: Collaboration extends to clients, involving them in feedback sessions and co-creation processes.

• Global Connectivity: Working within an international network means collaborating with diverse teams and perspectives.

📝 Enhancement Note: The company culture emphasizes forward-thinking, collaborative, and human-centered creative work. The values align with the broader goals of a leading creative agency aiming for impactful client solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Client Objectives: Developing innovative designs that also strictly adhere to brand guidelines and meet specific marketing KPIs can be challenging.

• Adapting to Diverse Project Needs: Working on a variety of clients and campaigns requires versatility and the ability to quickly grasp new brand identities and project requirements.

• Technical Adaptations: Ensuring designs are optimized for various digital formats and platforms while maintaining visual integrity.

• Working in a Fast-Paced Agency Environment: Managing multiple projects and deadlines in a dynamic setting requires strong organizational skills and resilience.

Learning & Development Opportunities:

• Formal Training: Access to VML's internal training programs, workshops, and resources for skill enhancement.

• Mentorship: Opportunities to learn from experienced designers, art directors, and other specialists within the agency.

• Industry Exposure: Gaining experience with high-profile clients and contributing to award-winning campaigns.

• Specialization: Potential to develop expertise in areas like motion graphics, animation, or advanced UI/UX design based on project involvement and personal interest.

• Networking: Building a professional network within a large, global agency.

📝 Enhancement Note: The role presents opportunities to tackle complex creative challenges and grow significantly, especially with the potential for full-time employment after the internship. The agency environment itself is a learning opportunity.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative concept for a digital campaign." (Be ready to walk through your ideation, sketching, and refinement stages, referencing your portfolio.)

• "How do you ensure your designs align with brand guidelines while still being innovative?" (Discuss your approach to balancing constraints with creative expression.)

• "How do you approach adapting a design for different digital formats (e.g., banner ads, social media posts, email newsletters)?" (Explain your understanding of technical specifications and optimization.)

• "Describe a time you collaborated with a team on a creative project. What was your role, and what was the outcome?" (Highlight teamwork, communication, and your contribution.) Company & Culture Questions:

• "What interests you about VML and our work?" (Research VML's recent campaigns, client roster, and awards. Connect your skills and aspirations to their work.)

• "How do you stay updated on design trends and new technologies?" (Showcase your passion for continuous learning.)

• "Describe your ideal work environment." (Align your answer with VML's emphasis on collaboration, innovation, and a human-first approach.)

• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate openness to feedback and a growth mindset.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story: the challenge, your solution, your process, and the results.

• Visual Clarity: Ensure your visuals are high-quality and clearly showcase your design skills.

• Tool Demonstration: Be ready to briefly discuss the tools you used for each project and why.

• Focus on Relevance: Highlight projects most relevant to digital marketing and the agency's client work.

• Conciseness: Be mindful of time and present your strongest work efficiently.

📝 Enhancement Note: Preparation should focus on demonstrating both creative talent and a collaborative, adaptable mindset. Highlighting specific examples from your portfolio that align with VML's work and values will be key.

📌 Application Steps

To apply for this Marketing Designer internship:

• Submit your application through the VML careers portal (link provided).

• Portfolio Customization: Tailor your portfolio to showcase digital design projects relevant to marketing campaigns, banners, emails, and social media assets. Include examples demonstrating your proficiency with Figma, Photoshop, and Illustrator.

• Resume Optimization: Highlight relevant education, any prior design experience (even academic projects), software skills, and English proficiency. Use keywords from the job description.

• Cover Letter (if applicable): Express your enthusiasm for VML, your specific interest in this internship, and how your skills align with the role's requirements.

• Interview Preparation: Practice presenting your portfolio and articulating your design process. Prepare to discuss your understanding of UI/UX principles and digital marketing. Research VML's recent work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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