Marketing Designer, Mid-Level

📍 Job Overview

Job Title: Marketing Designer, Mid-Level

Company: Signpost

Location: Austin, Texas

Job Type: Full-Time

Category: Marketing Design / Go-to-Market (GTM) Operations

Date Posted: February 13, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• GTM Creative Execution: Spearhead the design and execution of high-impact marketing campaigns across digital channels, including paid social, Google Ads, landing pages, email, and webinars, directly contributing to lead generation and customer acquisition efforts.

• Product Marketing Collateral: Develop compelling visual assets for product launches, such as launch decks, one-pagers, case studies, and sales enablement materials, ensuring clear communication of value propositions to target audiences.

• Brand System Management: Maintain and evolve brand standards across all marketing and sales touchpoints, building scalable templates and ensuring visual consistency to reinforce brand identity and trust.

• Cross-Functional Collaboration: Partner closely with Product, Sales, and Customer Success teams to ensure visual creative aligns with strategic positioning, customer pain points, and overall business objectives.

• Performance-Driven Design: Leverage a systems-minded approach to design performance-driven creative, understanding how visual elements impact conversion rates and contribute to key business metrics.

📝 Enhancement Note: This role sits at the intersection of creative design and GTM strategy. While the title is "Marketing Designer," the responsibilities clearly indicate a need for someone who understands how design directly impacts business outcomes like pipeline generation, product adoption, and sales enablement, making it highly relevant to GTM operations. The emphasis on performance-driven creative and understanding conversion impact is a key indicator of operations alignment.

📈 Primary Responsibilities

• Design and execute campaign creative across paid social, Google Ads, landing pages, email, and webinars, optimizing visuals for maximum engagement and conversion.

• Support product launches by creating visually effective launch decks, one-pagers, case studies, sales enablement materials, and feature explainer graphics.

• Develop partnership and event materials that enhance brand visibility and market presence.

• Maintain and evolve brand guidelines, ensuring visual consistency and adherence across all marketing and sales collateral.

• Collaborate cross-functionally with Product, Sales, and Customer Success teams to align visual creative with product positioning and customer needs.

• Build and maintain scalable design templates within Figma and Adobe Suite to empower broader team execution and ensure brand consistency.

• Translate complex AI-powered product features and value propositions into simple, compelling visual narratives for home service business owners.

• Work within a scrappy, fast-moving startup environment, embracing iteration, testing, and learning to drive creative effectiveness.

📝 Enhancement Note: The responsibilities emphasize a strategic approach to design, focusing on impact and scalability rather than just asset creation. The requirement to support product launches and sales enablement highlights the role's direct contribution to GTM success, aligning it closely with operations functions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual communication, or a related field is implied, often demonstrated through a portfolio.

Experience: Three to five years of experience in marketing design, with a preference for experience within the SMB (Small and Medium Business) space.

Required Skills:

• Visual Storytelling: Ability to translate complex product features and business value propositions into clear, compelling visual narratives.

• Design Software Proficiency: Expert-level skills in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Performance-Driven Design: Proven ability to design creative assets that demonstrably impact conversion rates and drive business metrics.

• Web Design/Implementation: Basic front-end implementation skills (HTML/CSS) or direct experience building pages in Webflow or similar visual development tools.

• Brand Consistency: Experience in maintaining and evolving brand standards and ensuring visual coherence across diverse marketing channels.

• Marketing Campaign Design: Demonstrated experience designing creative for paid ads (social, search), landing pages, email campaigns, and webinars.

• Collaboration: Strong ability to work cross-functionally with Product, Sales, and Customer Success teams.

Preferred Skills:

• Experience supporting product launches and Go-to-Market (GTM) campaigns.

• Familiarity with the home services industry, Field Service Management (FSM), AI-powered products, or communication technology.

• Systems-thinking approach to design, focusing on scalability and efficiency.

• Experience in a scrappy, fast-moving startup environment.

📝 Enhancement Note: The requirement for basic HTML/CSS or Webflow experience is significant, bridging the gap between pure design and front-end execution, which is often a valuable asset in GTM operations for rapid asset deployment and testing. The emphasis on performance-driven creative and understanding conversion impact is crucial for this role's operational alignment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: A portfolio showcasing at least 3-5 projects that demonstrate how your design directly influenced key business metrics such as conversion rates, lead generation, or product adoption. Clearly articulate the problem, your solution, and the measurable results.

• Campaign Creative Examples: Visuals from paid social media campaigns, Google Ads, and landing pages that highlight your understanding of platform-specific best practices and conversion optimization.

• Product Marketing Assets: Examples of launch decks, one-pagers, sales enablement collateral, and feature explainer graphics that effectively communicate complex product value.

• Brand System Examples: Demonstrations of scalable templates, style guides, or brand consistency across multiple touchpoints.

• Webflow/HTML/CSS Integration: If applicable, showcase examples of web pages or interactive elements you designed and implemented using Webflow or basic HTML/CSS.

Process Documentation:

• Workflow Design: Be prepared to discuss your design process from brief to final asset, including how you gather requirements, iterate on concepts, and collaborate with stakeholders.

• Template Creation & Management: Demonstrate your approach to building reusable design components and templates that enhance team efficiency and brand consistency.

• Performance Analysis Integration: Explain how you use data and feedback to inform design decisions and iterate on creative for improved performance.

📝 Enhancement Note: For a design role with GTM operations implications, the portfolio must go beyond aesthetics. It needs to prove the candidate's ability to design for business impact, demonstrating understanding of conversion drivers and sales enablement. The inclusion of Webflow/HTML/CSS skills necessitates showcasing practical implementation examples.

💵 Compensation & Benefits

Salary Range: For a Mid-Level Marketing Designer in Austin, Texas, with 3-5 years of experience, a competitive salary range is estimated between $70,000 and $95,000 annually. This estimate is based on industry benchmarks for creative roles in tech startups in high-cost-of-living areas, considering the hybrid work model and the specialized skill set (including Webflow/HTML/CSS).

Benefits:

• Competitive Compensation: As stated in the job posting.

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Retirement Savings: 401k plan with potential company match.

• Work-Life Balance: Generous Paid Time Off (PTO) policy.

• Office Perks: Access to a great office space in Austin.

Working Hours: Standard full-time hours (approximately 40 hours per week), with a hybrid schedule requiring 3 days in the Austin office (Tuesday, Wednesday, Thursday) and 2 days remote.

📝 Enhancement Note: Salary estimate is based on data from reputable sources like Glassdoor, LinkedIn Salary, and industry-specific compensation reports for designer roles in Austin, TX, adjusted for the mid-level experience and the hybrid work arrangement. The provided benefits are standard for tech companies and align with the job posting.

🎯 Team & Company Context

🏢 Company Culture

Industry: SaaS (Software as a Service) for Home Service Businesses. Signpost provides an "operating system" for businesses in sectors like HVAC, plumbing, electrical, and roofing, focusing on communication, scheduling, invoicing, and AI automation.

Company Size: Signpost is a growing tech company, likely fitting within the small to medium-sized enterprise (SME) range in terms of employee count, fostering a dynamic startup environment.

Founded: While not explicitly stated, the company's focus on building an "operating system" suggests a mature product vision and ongoing development, indicating it has moved beyond its initial startup phase but retains a growth-oriented culture.

Team Structure:

• The Marketing Designer will likely be part of the Marketing team, potentially reporting to a Marketing Manager or Director.

• Close collaboration is expected with Product Management, Sales, and Customer Success teams.

Methodology:

• Agile & Iterative: The emphasis on a "scrappy, fast-moving startup environment," where design "test[s], learn[s], iterate[s]," points to agile methodologies.

• Data-Informed Design: The focus on "performance-driven creative" and understanding how visuals "impact conversion" suggests a data-informed approach to design decisions.

• Systems Thinking: The need to build "scalable templates and brand consistency" indicates a methodical and systematic approach to design operations.

Company Website: www.signpost.com

📝 Enhancement Note: Understanding Signpost's focus on home service businesses is key. The marketing design needs to resonate with this specific audience – likely practical, value-conscious business owners who may not be overly tech-savvy. This context informs the visual storytelling required.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer. It requires a solid foundation of 3-5 years of experience, demonstrating the ability to execute independently on core design tasks while also contributing strategically to GTM efforts. It's a step beyond junior roles, expecting proactive contribution and understanding of business impact.

Reporting Structure: Typically, a Marketing Designer would report to a Marketing Manager or Director of Marketing. In this specific context, given the GTM focus, there might also be indirect reporting lines or very close collaboration with GTM leadership.

Operations Impact: The role has a direct and measurable impact on the GTM engine. By creating compelling visuals for campaigns, landing pages, and sales collateral, the designer directly influences lead generation, customer acquisition, conversion rates, and sales team effectiveness. Their work is crucial in shaping brand perception and driving adoption of Signpost's platform among home service businesses.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing design, product marketing visuals, or UI/UX for marketing platforms.

• Leadership: Transition into a Senior Marketing Designer role, potentially leading design projects or mentoring junior designers.

• GTM Strategy Contribution: Further develop strategic understanding of GTM operations, potentially moving into a broader GTM role focused on marketing operations, campaign management, or product marketing.

• Skill Expansion: Continue to build front-end implementation skills (HTML/CSS, Webflow) or explore adjacent areas like motion graphics or basic video editing for marketing.

📝 Enhancement Note: The growth trajectory for this role is clear: it can lead to more senior design positions or pivot into broader GTM operations roles by leveraging the demonstrated understanding of how design drives business results.

🌐 Work Environment

Office Type: Hybrid work model, with significant in-office collaboration required on specific days. The company mentions a "great Austin office space."

Office Location(s): Austin, Texas. The specific office location within Austin is not detailed but is implied to be accessible for hybrid employees.

Workspace Context:

• Collaborative Hub: The three required in-office days (Tuesday, Wednesday, Thursday) are designated for in-person collaboration, team meetings, and brainstorming sessions, fostering a dynamic exchange of ideas.

• Technology Enablement: Expect access to standard design software (Figma, Adobe Suite) and potentially other marketing or collaboration tools necessary for the role.

• Cross-Functional Interaction: The hybrid model is designed to facilitate direct interaction with Product, Sales, and Marketing teams, enabling seamless communication and alignment on visual projects.

Work Schedule: Standard full-time work schedule (approx. 40 hours/week). The hybrid nature provides a structured balance between focused remote work and collaborative in-office time.

📝 Enhancement Note: The hybrid schedule with specific in-office days (T/W/Th) is a crucial detail for operations professionals who value predictability and structure in their work environment. It indicates a deliberate approach to balancing flexibility with team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Step 1: Recruiter Intro Call (15-20 min): Initial screening to assess basic qualifications, cultural fit, and interest.

• Step 2: VP of GTM Conversation (30 min): Discussion focused on your background, understanding of the role, and alignment with Signpost's GTM strategy.

• Step 3: Cross-Functional Discussion (30 min): Meeting with Marketing and Product stakeholders to evaluate collaboration skills and strategic thinking from different departmental perspectives.

• Step 4: Values Interview: Assessment of cultural fit and alignment with Signpost's core values.

• Step 5: Short Work Assignment: A practical exercise to evaluate design skills, problem-solving abilities, and understanding of the target audience/business needs.

• Step 6: Reference Checks: Verification of past performance and professional conduct.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective (e.g., increase conversion by X%, generate Y leads) and the results achieved (e.g., "achieved a 15% lift in landing page conversion," "supported a product launch that generated 500 MQLs").

• Showcase Process: Be ready to walk through your design process for key projects, explaining your rationale behind specific design choices, especially how they addressed business objectives or customer pain points.

• Highlight GTM Relevance: Prioritize examples related to paid ads, landing pages, sales collateral, and product launches, as these are core to the role's responsibilities.

• Demonstrate Technical Skills: Include examples that showcase your proficiency in Figma, Adobe Suite, and any Webflow/HTML/CSS work, explaining the technical considerations.

• Tailor to Signpost: Research Signpost's current marketing and brand. If possible, subtly tailor your presentation to show you understand their audience (home service businesses) and their mission.

Challenge Preparation:

• Expect the work assignment to involve designing a piece of marketing collateral (e.g., a landing page concept, an ad set, or a sales one-pager) based on a provided brief.

• Focus on demonstrating your understanding of the target audience (home service business owners) and how your design addresses their specific needs and pain points.

• Be prepared to articulate your design decisions, justifying them based on conversion optimization, brand consistency, and GTM strategy.

📝 Enhancement Note: The interview process is structured to assess not only design skills but also strategic thinking, collaboration, and cultural fit, which are critical for a role with GTM operations implications. The work assignment is a key opportunity to prove practical application and business acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building scalable design systems and templates. Expect advanced usage for UI design, component libraries, and team asset management.

• Adobe Creative Suite: Proficiency in Photoshop (image editing, ad creative), Illustrator (vector graphics, icons), and InDesign (layout, print collateral, presentations) is required.

• Webflow (or similar): Experience with visual website builders like Webflow is essential for direct implementation of landing pages and marketing assets.

• HTML/CSS: Basic understanding and practical application skills for front-end implementation and customization of marketing assets.

Analytics & Reporting:

• While not directly responsible for analysis, the designer must understand how their work impacts key metrics. Familiarity with how data is tracked in tools like Google Analytics, marketing automation platforms, or CRM systems is beneficial for understanding performance.

• Dashboard Tools: Exposure to tools like Tableau, Power BI, or Looker (if used by Signpost for marketing performance) would be a plus for understanding how creative performance is visualized.

CRM & Automation:

• CRM: Familiarity with CRM platforms (e.g., Salesforce, HubSpot) is advantageous to understand how leads generated by marketing assets are managed and tracked through the sales pipeline.

• Marketing Automation: Experience with platforms like HubSpot, Marketo, or Pardot is helpful for understanding email campaign design and workflow integrations.

📝 Enhancement Note: The explicit mention of Figma, Adobe Suite, Webflow, and HTML/CSS highlights a hands-on, execution-oriented design role that bridges creative output with digital implementation, a key aspect for efficient GTM operations.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep understanding of the home service business owner's needs and challenges, translating into practical and effective design solutions.

• Bias for Action & Iteration: Embracing a "scrappy, fast-moving startup environment" that encourages rapid prototyping, testing, and learning from results.

• Collaboration & Transparency: Working effectively across departments, sharing ideas openly, and contributing positively to team dynamics.

• Ownership & Impact: Taking responsibility for design outcomes and striving to create visuals that drive tangible business results (pipeline, adoption, trust).

• Brand Integrity: Commitment to maintaining high standards of brand consistency and visual quality across all touchpoints.

Collaboration Style:

• Proactive & Engaged: Expected to be proactive in seeking feedback, collaborating with cross-functional teams, and contributing ideas during in-office sessions.

• Feedback-Driven: Open to constructive criticism and iterative design processes, using feedback to refine creative work.

• Systems-Oriented: Works collaboratively to build and maintain shared design resources (templates, brand assets) that benefit the entire team.

• Clear Communicator: Articulates design rationale effectively, especially when explaining how visuals support specific business objectives or customer pain points.

📝 Enhancement Note: The emphasis on "scrappy," "fast-moving," and "testing/learning" points to a culture that values agility and results over rigid processes, common in growth-stage tech companies with GTM ambitions.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: Effectively communicating the value of AI-powered features and a comprehensive operating system to a potentially less tech-savvy SMB audience.

• Balancing Brand & Performance: Creating visually appealing designs that also adhere strictly to performance metrics and conversion goals.

• Rapid Iteration: Adapting quickly to changing marketing strategies, product updates, and campaign performance data in a fast-paced startup environment.

• Maintaining Consistency: Ensuring brand integrity and visual coherence across a wide range of marketing materials and channels, especially with multiple stakeholders.

Learning & Development Opportunities:

• Deepen GTM Understanding: Gain hands-on experience with campaign strategy, performance marketing, and product launch mechanics, enhancing understanding of GTM operations.

• Web Development Skills: Further develop HTML/CSS and Webflow skills, potentially leading to more direct front-end contributions or opportunities in web design.

• Industry Expertise: Develop specialized knowledge in the home services industry, FSM, or SaaS for SMBs.

• Cross-Functional Acumen: Build stronger working relationships and understanding with Product, Sales, and Customer Success teams, broadening business perspective.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only creative but also strategic, adaptable, and business-minded, aligning well with the operational demands of GTM.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new feature that uses AI to automate scheduling for HVAC businesses?" (Focus on understanding the audience, value proposition, and conversion goals).

• "Describe a time your design significantly improved a marketing campaign's performance. What metrics did you track, and what was your process?" (Prepare a case study with quantifiable results).

• "How do you ensure brand consistency across diverse marketing channels when working with multiple teams?" (Discuss your process for template creation, style guides, and stakeholder alignment).

Company & Culture Questions:

• "What interests you about Signpost and our mission to serve home service businesses?" (Research Signpost's product, mission, and target audience).

• "How do you thrive in a fast-paced, scrappy startup environment?" (Provide examples of adaptability, proactivity, and efficiency).

Portfolio Presentation Strategy:

• Start with Impact: Begin presentations with your most impactful projects that demonstrate measurable business results.

• Tell a Story: For each project, articulate the challenge, your creative process, the solutions you implemented, and the quantifiable outcomes.

• Showcase Technical Skills: Clearly demonstrate your proficiency with Figma, Adobe Suite, and any Webflow/HTML/CSS work. Explain why you chose specific tools or techniques.

• Focus on Relevance: Tailor your presentation to highlight examples most relevant to Signpost's needs (SMB audience, performance marketing, product launches).

• Be Prepared for Q&A: Anticipate questions about your design decisions, problem-solving approach, and how your work contributes to business objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating how the candidate’s design skills directly translate into business value and operational efficiency for a GTM function, especially within the context of serving SMBs.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Signpost's careers page.

• Portfolio Customization: Ensure your portfolio prominently features examples of performance-driven marketing creative, product marketing assets, and any Webflow/HTML/CSS implementation work. Quantify results wherever possible.

• Resume Optimization: Tailor your resume to highlight experience in SMB marketing, campaign execution, product launch support, and proficiency with Figma, Adobe Suite, and Webflow. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, business impact, and collaboration style, specifically how your work drives conversion and supports GTM objectives. Be ready to discuss your approach to the work assignment.

• Company Research: Thoroughly research Signpost, its product offerings, target market (home service businesses), and company values. Understand their current marketing efforts and brand positioning to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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