Marketing Designer - Fixed Term Contract

📍 Job Overview

Job Title: Marketing Designer - Fixed Term Contract

Company: Fisher & Paykel Appliances

Location: Auckland, New Zealand

Job Type: FULL_TIME, CONTRACTOR

Category: Marketing Operations / Creative Services

Date Posted: 2025-08-12

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and execute compelling marketing collateral across digital and traditional media channels to support a portfolio of global brands.

• Uphold and rigorously enforce brand guidelines and visual identity standards across all creative output to ensure consistent brand representation.

• Collaborate closely with cross-functional teams including Brand & Content, Digital, and Product Marketing to translate marketing objectives into impactful design solutions.

• Contribute to the continuous improvement of design practices, workflows, and the overall creative output of the Marketing Design team.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities described (collateral design, brand consistency, collaboration with marketing teams) place this role firmly within the broader scope of Marketing Operations, specifically focusing on the creative execution and brand integrity aspects that support GTM strategies. The emphasis on supporting various brands (Fisher & Paykel, DCS Outdoor, Haier, Home Solutions) and customer journey touchpoints indicates a strategic role in brand amplification.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality marketing materials for print and digital platforms, including brochures, advertisements, social media graphics, web banners, and presentations.

• Ensure all design outputs adhere strictly to established brand guidelines, maintaining visual consistency and integrity across all brands and campaigns.

• Manage the end-to-end design process for assigned projects, from initial brief and concept development through to final artwork, proofing, and delivery.

• Collaborate with Brand and Content teams to align visual design with messaging and narrative, ensuring a cohesive brand story.

• Work with Digital Marketing teams to optimize designs for various online channels, considering user experience and engagement metrics.

• Liaise with Product Marketing and Sales teams to create effective Trade, Consumer, Specifier, Designer, Architect (SDA), and B2B materials that resonate with target audiences.

• Support the Head of Marketing Design in executing the global creative vision and contributing innovative design ideas.

• Assist in maintaining and organizing design assets and brand libraries.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and strategic support within the marketing function. The requirement to support multiple brands and diverse audience segments (Trade, Consumer, SDA, B2B) suggests a need for adaptability and a strong understanding of audience-specific design principles, which is a common requirement in GTM-focused creative roles.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in graphic design, with a focus on marketing collateral and brand-focused design.

Required Skills:

• Technical Proficiency: Expertise in Figma, Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign, and strongly, After Effects for motion graphics).

• Brand Management: Exceptional eye for brand consistency and meticulous attention to detail in all design work.

• Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

• Creative Execution: Proven ability to translate marketing objectives and creative briefs into visually compelling designs across print and digital media.

• Collaboration: Strong team player with excellent interpersonal skills, capable of working effectively with diverse stakeholders.

• Problem-Solving: Proactive approach to problem-solving with initiative and curiosity, maintaining integrity in design decisions.

• Communication: Clear and effective communication skills for collaborating with internal teams and presenting design concepts.

Preferred Skills:

• Experience designing for multiple brands within a corporate or agency setting.

• Familiarity with motion graphics and video editing principles beyond basic After Effects.

• Understanding of marketing principles and how design contributes to campaign success.

• Experience with content management systems (CMS) or digital asset management (DAM) systems.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, particularly After Effects, indicates a need for modern design tool proficiency. The "keen eye for brand consistency" and "meticulous attention to detail" are critical for roles that maintain corporate identity and support GTM initiatives, as consistency directly impacts brand perception and market effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a range of marketing collateral design across both digital and print media.

• Demonstrations of successful brand consistency across multiple projects or brands.

• Examples of design projects that clearly articulate the problem, the creative solution, and the impact on marketing objectives.

• Case studies that highlight the candidate's process from concept to final artwork, including stakeholder collaboration.

Process Documentation:

• Ability to articulate design processes, from brief interpretation to final asset delivery, including version control and feedback integration.

• Understanding of workflow optimization for design production, including asset management and file organization.

• Familiarity with agile or iterative design processes that accommodate feedback and revisions efficiently.

📝 Enhancement Note: For a marketing designer role, the portfolio is paramount. It serves as the primary evidence of design capability and process. Emphasis should be placed on showcasing projects that align with Fisher & Paykel's stated brand values (trusted, sustainable, innovative, generous, curious) and demonstrating a structured approach to design execution, which is akin to process management in operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Generous discounts on Fisher & Paykel and Haier products.

• Life & Disability insurance.

• Discounted medical cover.

• Access to leading Whanau/Family leave offering.

• Subsidised staff café.

• Free car parking when on-site.

• Hybrid working environment.

Working Hours:

• Standard full-time hours, likely 40 hours per week. The hybrid working environment suggests flexibility in how these hours are distributed between home and the East Tāmaki Design Centre.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Auckland, New Zealand, considering the experience level and the fixed-term nature of the contract. The benefits package is comprehensive and typical for a large, established company like Fisher & Paykel, offering a good work-life balance and employee support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Appliances, Manufacturing, Design & Innovation. Fisher & Paykel operates in a competitive global market, emphasizing premium design and human-centered innovation.

Company Size: Large. Fisher & Paykel is a global company with a significant workforce, indicating a structured environment with opportunities for exposure to diverse functions and international markets.

Founded: 1934. With a long heritage, the company has a strong foundation and a well-established brand reputation, known for its innovation and design.

Team Structure:

• The Marketing Designer is part of the Marketing Design team, which sits within the broader Global Marketing team.

• Reports to the Head of Marketing Design.

Methodology:

• Collaborative Approach: The company emphasizes a team approach where ideas are heard and contributions are valued.

• Human-Centred Design: A core philosophy that drives product development and marketing, focusing on user needs and experiences.

• Data-Informed Creativity: While not explicitly stated for this role, marketing operations generally leverage data to inform creative decisions and measure campaign effectiveness.

• Continuous Improvement: A culture that supports learning and development, encouraging the enhancement of design practices.

Company Website: https://www.fisherpaykel.com/

📝 Enhancement Note: Fisher & Paykel's culture is rooted in innovation, design excellence, and a human-centered approach. For a designer, this means an environment that values creativity, attention to detail, and understanding the user. The company's heritage and global presence suggest a professional, well-resourced environment.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is suitable for individuals with 2-5 years of experience who are looking to deepen their expertise in marketing design within a corporate setting.

Reporting Structure: Reports to the Head of Marketing Design. This provides direct mentorship and guidance from a senior design leader.

Operations Impact: The Marketing Designer plays a crucial role in visually communicating the brand's value proposition and product features to diverse customer segments, directly influencing brand perception, customer engagement, and ultimately, market penetration and sales support. Effective design is a key component of successful Go-To-Market (GTM) strategies.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as digital design, motion graphics, or brand identity systems.

• Cross-Functional Exposure: Gain experience working with various marketing disciplines (content, digital, product) and learn about different GTM strategies.

• Brand Portfolio Expansion: Work with a diverse range of brands, broadening design experience and understanding of different market segments.

• Potential for Future Roles: Successful performance in this fixed-term contract role could lead to opportunities for permanent positions or other design-focused roles within Fisher & Paykel or its parent company, Haier.

📝 Enhancement Note: This role offers a solid foundation for a designer looking to pivot into a more corporate or brand-focused design career, with clear pathways for skill development and exposure to global marketing operations. The emphasis on "human-centred" design aligns with user-centric principles often applied in marketing operations to improve customer journeys.

🌐 Work Environment

Office Type: Hybrid. Employees are expected to work from the East Tāmaki Design Centre, with flexibility for remote work.

Office Location(s): East Tāmaki Design Centre, Auckland, New Zealand. This location is part of a larger campus development, suggesting a modern and well-equipped workspace.

Workspace Context:

• Collaborative Spaces: The campus development likely includes spaces designed for collaboration, facilitating interaction with the Marketing Design team and other departments.

• Design Tools & Technology: Access to industry-standard design software and hardware, including Figma and the Adobe Creative Suite, is expected.

• Team Interaction: Opportunities to engage with colleagues, share insights, and participate in team activities, fostering a sense of community and shared purpose.

Work Schedule:

• The role is full-time, likely with standard business hours (e.g., Monday to Friday). The hybrid arrangement offers flexibility, allowing for a balance between focused individual work at home and collaborative work in the office.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, reflecting modern workplace trends. For designers, this balance can enhance productivity by allowing for deep focus at home and collaborative brainstorming or feedback sessions in the office. The "Design Centre" designation implies a focus on creative output and innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, cover letter, and portfolio to assess qualifications and creative fit.

• Design Assessment/Portfolio Review: A dedicated session to discuss the candidate's portfolio, delve into their design process, problem-solving approach, and understanding of brand principles. This is a critical stage for demonstrating technical skills and creative thinking.

• Stakeholder/Team Interviews: Conversations with the Head of Marketing Design and potentially other key stakeholders from Brand, Content, or Product teams to evaluate collaboration skills, cultural fit, and alignment with team objectives.

• Technical/Creative Challenge (Potential): May involve a short design exercise or case study to assess practical skills and conceptual thinking under timed conditions.

• Final Interview: Potentially with a senior marketing leader to confirm fit and discuss the role's strategic importance.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-7 of your strongest and most relevant projects that demonstrate a range of skills and problem-solving capabilities.

• Tell a Story: For each project, clearly outline the brief, your role, the challenges faced, your creative process, the solutions implemented, and the outcomes achieved (quantifiable if possible).

• Highlight Process: Explain your thinking behind design decisions, your use of tools, and how you incorporated feedback.

• Brand Consistency Focus: Ensure at least one project explicitly demonstrates your ability to maintain brand integrity or adapt a brand's visual language across different applications.

• Technical Proficiency: Be ready to discuss your proficiency with Figma, Adobe Creative Suite (especially After Effects), and how you leverage these tools.

• Presentation Clarity: Present your portfolio in a clear, organized, and visually appealing manner, whether it's a digital PDF, a website, or a presentation deck.

Challenge Preparation:

• Understand the Brand: Thoroughly research Fisher & Paykel's brand values, target audience, product lines, and recent marketing campaigns.

• Practice Design Principles: Be ready to apply principles of typography, color theory, layout, and composition.

• Motion Graphics: If motion graphics are a key part of the role, practice creating short animated sequences or explaining your process for creating motion graphics.

• Time Management: If a timed challenge is given, practice working efficiently and prioritizing tasks to deliver a complete solution within the allotted time.

📝 Enhancement Note: The portfolio review is the most critical component for this role. Candidates should prepare to articulate their design rationale, demonstrate their understanding of brand stewardship, and showcase their technical command over design software. The emphasis on "human-centred" design means demonstrating how their work connects with and impacts the end-user.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative UI/UX design, prototyping, and design system management.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For layout design of print collateral like brochures, flyers, and presentations.
  • After Effects: For motion graphics, animation, and video editing, crucial for digital marketing assets.

• Microsoft Office Suite: Particularly PowerPoint for presentations and Word for document creation.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are specified for the designer role, but understanding how marketing automation platforms deliver creative assets is an advantage.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite, especially After Effects, is non-negotiable for this role. These are the core tools for modern marketing design and content creation, directly supporting GTM efforts by producing visually engaging assets.

👥 Team Culture & Values

Operations Values:

• Curiosity: A drive to understand user needs and explore new design approaches.

• Integrity: Maintaining high standards in design quality and brand representation.

• Generosity: Willingness to share knowledge, collaborate, and contribute to team success.

• Innovation: Embracing new ideas and technologies to enhance creative output.

• Trusted: Delivering reliable, high-quality design work that upholds the company's reputation.

Collaboration Style:

• Cross-functional Integration: Active participation in projects with Brand, Content, Digital, and Product teams to ensure cohesive marketing campaigns.

• Feedback-Driven: Openness to receiving and providing constructive feedback to improve designs and processes.

• Team-Oriented: Contributing to a positive and supportive team environment, sharing workload and supporting colleagues.

📝 Enhancement Note: The company's stated values (trusted, sustainably minded, innovative, generous, curious) are likely reflected in the team's daily operations. For a designer, this means being detail-oriented, proactive in learning, collaborative, and committed to producing high-quality work that aligns with the company's mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing distinct brand identities and design needs for Fisher & Paykel, DCS Outdoor, Haier, and Home Solutions.

• Fast-Paced Environment: Adapting to evolving marketing priorities and tight deadlines in a global organization.

• Maintaining Brand Consistency: Ensuring all creative output adheres to rigorous brand standards across diverse platforms and campaigns.

• Technical Skill Evolution: Keeping up-to-date with the latest design software features and best practices, particularly in motion graphics and digital design.

Learning & Development Opportunities:

• Specialized Training: Potential for training in advanced design software, motion graphics, or UX/UI principles.

• Industry Exposure: Gaining experience with global marketing strategies and GTM execution within a leading appliance brand.

• Mentorship: Learning from senior designers and marketing leaders within the organization.

• Portfolio Building: Opportunity to add significant, high-profile projects to a professional design portfolio.

📝 Enhancement Note: The primary challenge will be maintaining creative excellence and brand consistency across a diverse brand portfolio under pressure. Growth opportunities are strong for designers who can demonstrate adaptability, a keen eye for detail, and a proactive approach to learning new skills relevant to digital marketing and content creation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating marketing collateral from brief to final artwork. How do you ensure brand consistency throughout?" (Focus on process, brand stewardship, and attention to detail.)

• "Walk us through a project in your portfolio that you are particularly proud of. What was the challenge, your role, your design solution, and the outcome?" (Prepare a specific case study focusing on problem-solving, design rationale, and impact.)

• "How do you stay current with design trends and software advancements, particularly in areas like motion graphics and digital design?" (Highlight your commitment to continuous learning and technical skill development.)

• "How would you approach designing for multiple brands with distinct identities? What are the key considerations?" (Demonstrate understanding of brand architecture and audience segmentation.)

Company & Culture Questions:

• "What do you know about Fisher & Paykel's brand values and how do you see your design work contributing to them?" (Connect your skills to the company's human-centered, innovative ethos.)

• "How do you contribute to a positive team culture?" (Emphasize your collaborative nature and team-player attitude.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or brand. Use clear headings and concise descriptions for each project.

• Narrative: For each selected project, tell a compelling story that highlights the problem, your creative process, your role, the tools used, and the impact. Quantify results where possible.

• Technical Demonstration: Be prepared to discuss your proficiency with Figma and Adobe Creative Suite, and potentially share your screen to demonstrate specific techniques if asked.

• Brand Focus: Emphasize projects that showcase your ability to maintain brand consistency and execute designs that align with strategic marketing objectives.

• Enthusiasm: Show genuine passion for design and the opportunity to contribute to Fisher & Paykel's brands.

📝 Enhancement Note: Prepare to articulate your design philosophy, demonstrate mastery of key design tools, and showcase how your work directly supports marketing objectives and brand integrity. Understanding Fisher & Paykel's commitment to human-centered design will be crucial for aligning your responses.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the Fisher & Paykel Careers site.

• Portfolio Customization: Ensure your portfolio is up-to-date and highlights projects relevant to marketing collateral design, brand consistency, and digital/print media. Tailor your selection to showcase skills most aligned with the job description, particularly experience with Figma and After Effects.

• Resume Optimization: Craft a resume that clearly outlines your experience, focusing on achievements in design, project management, and collaboration. Use keywords from the job description, such as "Figma," "Adobe Creative Suite," "brand consistency," "marketing materials," and "digital/print design."

• Cover Letter Focus: Write a compelling cover letter that expresses your enthusiasm for Fisher & Paykel and the specific role. Highlight how your skills and experience match the key requirements, especially your passion for design and your ability to contribute to a human-centered brand.

• Company Research: Familiarize yourself with Fisher & Paykel's brand, its values, its product range, and its recent marketing initiatives. This will help you tailor your application and prepare for interview discussions about brand alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.