Marketing Designer, Brand & Web

📍 Job Overview

Job Title: Marketing Designer, Brand & Web

Company: Greater Good Charities

Location: Seattle, Washington, United States

Job Type: Full-Time - 40 hours

Category: Marketing Operations / Creative Operations

Date Posted: July 31, 2026

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Brand Stewardship: This role is central to establishing and maintaining the visual identity of Greater Good Charities across all marketing and program materials, ensuring brand consistency and integrity.

• Digital & Print Design Execution: Responsible for designing a wide range of creative assets, from social media graphics and email templates to print collateral and campaign identities.

• Web Content Management: Directly involved in day-to-day updates and layout management for websites using HubSpot and WordPress, ensuring a seamless user experience.

• Cross-Functional Collaboration: Works closely with marketing, fundraising, and programmatic teams to support their design needs and enhance communication strategies.

• Performance-Driven Design: Utilizes website analytics and user behavior data to inform design decisions and optimize UX for donor journeys and campaign effectiveness.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into operational aspects of brand management, web content management, and cross-functional support, aligning it with a Creative Operations or Marketing Operations function within a nonprofit context. The emphasis on website CMS management (HubSpot, WordPress) and analytics integration (Google Tag Manager) points to a need for operational efficiency and data-informed decision-making in design execution.

📈 Primary Responsibilities

• Brand Identity Management: Define, maintain, and evolve the visual brand guidelines for Greater Good Charities, ensuring consistent application across all print, digital, social media, and event materials.

• Creative Asset Production: Design and produce high-quality graphic assets for digital marketing campaigns, including social media graphics, display ads, email templates, and programmatic advertising creative.

• Print Collateral Design: Develop and prepare print-ready files for direct mail, brochures, one-pagers, event signage, and reports, managing vendor specifications and proofing processes.

• Website Content Updates: Execute daily updates to website content and page layouts within HubSpot and WordPress CMS platforms, ensuring brand alignment and current information.

• Template Management & Optimization: Manage and update a suite of brand templates across various channels to ensure ease of use, relevance, and to combat creative fatigue.

• Campaign Branding: Create cohesive brand identities and supporting graphics for major marketing campaigns, aligning with the digital marketing calendar.

• Cross-Team Design Support: Provide design assistance to Advancement, Corporate Partnerships, and Programmatic teams for their respective communication needs, including newsletters, presentations, and promotional materials.

• Website UX Collaboration: Partner with Marketing Operations and Donor Experience leadership to optimize website user experience and ensure a clear, seamless donor journey.

• Performance Analysis Integration: Collaborate with the Director of Performance Marketing to analyze website traffic, page performance metrics, and user behavior to inform design and UX decisions.

• Technical Website Management: Manage and update website code (HTML/CSS) as needed for functionality, cookie compliance, and accurate user behavior tracking.

• Tag Management: Implement and manage advertising pixels for various platforms using Google Tag Manager, ensuring correct tag placement and functionality.

📝 Enhancement Note: The inclusion of website code management (HTML/CSS), CMS page building (HubSpot, WordPress), and Google Tag Manager for pixel implementation indicates a need for a designer with strong operational and technical execution skills, beyond traditional graphic design. This role requires a proactive approach to website maintenance and performance optimization.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree or higher in Advertising, Design, or a closely related field. Experience:

• 2-5 years of professional experience in graphic design, with a focus on both print and digital media.

• Minimum of 2 years of hands-on experience making layout updates within a Content Management System (CMS).

• Experience within a marketing or nonprofit setting is highly preferred. Required Skills:

• Brand Stewardship: Proven ability to establish and maintain brand guidelines and ensure visual consistency across diverse marketing channels.

• Graphic Design Proficiency: Strong command of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Express) with a portfolio showcasing work within established brand systems.

• Web CMS Experience: Demonstrated experience building and editing page layouts in both HubSpot CMS and WordPress.

• Web Development Fundamentals: Proficiency in HTML and CSS is required for website code updates and functionality.

• Print Production Expertise: Solid understanding of print production processes, including preparing press-ready files (CMYK, spot colors, bleed, trim, resolution) and vendor communication.

• Typography & Layout: Excellent judgment in typography, layout composition, and color theory.

• Analytical Acumen: Ability to understand and analyze creative performance data and user behavior to inform design decisions.

Preferred Skills:

• HubL & WordPress Templating: Familiarity with HubL (HubSpot's templating language) and WordPress templating systems (theme editor, page builders).

• HubSpot CRM & Email: Experience with HubSpot-hosted email and CRM assets.

• Tag Management: Experience implementing advertising pixels via Google Tag Manager.

• UX/UI Principles: Understanding of User Experience (UX) and User Interface (UI) design principles to enhance donor journeys.

📝 Enhancement Note: The requirement for HTML/CSS proficiency and direct CMS experience (HubSpot/WordPress) elevates this role beyond a typical graphic design position. It necessitates an operational mindset focused on efficient content deployment and technical execution. The preference for HubL and Google Tag Manager further suggests a desire for candidates who can independently manage technical aspects of web presence and digital marketing tracking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Execution: Showcase examples of how you've applied and extended existing brand guidelines to create cohesive campaigns and assets across multiple channels.

• Print & Digital Integration: Demonstrate a strong portfolio with distinct examples of both print collateral (e.g., direct mail, brochures) and digital assets (e.g., social media graphics, email templates, web banners).

• CMS Project Examples: Include case studies or examples of website updates, landing page builds, or template modifications made within a CMS (ideally HubSpot or WordPress).

• Technical Proficiency Showcase: Highlight any projects where HTML/CSS was used for design enhancements, or where Google Tag Manager was implemented for tracking.

• Campaign Development: Present examples of full campaign creative, illustrating concept development from brief to final execution across various touchpoints.

Process Documentation:

• Workflow Design: Be prepared to discuss your process for taking a creative brief from request to final deliverable, including stakeholder communication and revision cycles.

• Brand Guideline Adherence: Demonstrate how you ensure brand consistency and quality control throughout the design and production process.

• Print Production Workflow: Outline your typical process for preparing files for print, including communication with vendors and managing proofs.

• Web Content Update Process: Be ready to explain your systematic approach to making website updates, ensuring accuracy, brand alignment, and proper functionality.

📝 Enhancement Note: For a role with significant web content management and technical responsibilities, the portfolio should emphasize not just aesthetic design but also the operational efficiency and technical execution involved. Demonstrating a structured approach to design requests, brand adherence, and web updates will be crucial.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Marketing Designer with 2-5 years of experience in a fully remote, US-based role, and considering the added technical responsibilities (HTML/CSS, CMS management), a competitive salary range would be approximately $60,000 - $70,000 USD per year.

• This estimate is informed by data from similar roles in the Seattle, Washington area and national averages for remote positions requiring specific technical design skills. Greater Good Charities' nonprofit status may influence the upper end of this range compared to for-profit organizations. Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Paid Time Off: Generous vacation and sick leave policies.

• Holidays: 13 paid national holidays to observe.

• Retirement Savings: 401K plan to support long-term financial goals.

• Life Insurance: Provided to offer financial security.

• Family Support: Parental leave benefits.

Working Hours:

• Full-time, 40 hours per week.

• Standard business hours are expected, 9 am – 5 pm in the employee's local time zone, Monday through Friday.

📝 Enhancement Note: The salary range is an estimate based on the provided experience level, location, and the hybrid nature of the role (design + technical web management). It aims to be competitive within the nonprofit sector for remote US-based positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Non-profit / Global Humanitarian Aid. Greater Good Charities operates in a sector driven by mission, impact, and donor trust. This implies a culture that values dedication, efficiency, and transparency in all operations.

Company Size: While not explicitly stated, the presence of various departments (marketing, fundraising, programs, advancement, corporate partnerships) and the need for specialized roles like this suggest a mid-sized to large nonprofit organization. This size typically allows for dedicated teams but also requires clear processes and cross-functional collaboration.

Founded: Greater Good Charities has a history of providing significant aid ($1B+ in 121 countries), indicating a well-established organization with a proven track record and robust operational infrastructure.

Team Structure:

• Marketing Department: This role sits within or closely supports the marketing function, likely reporting to a Marketing Manager, Director, or similar.

• Cross-Functional Collaboration: Expected to work closely with fundraising, advancement, corporate partnerships, and programmatic teams, requiring strong communication and project management skills.

• Operations Integration: Close partnership with the Director of Marketing Operations and Director of Donor Experience for website UX and performance analysis.

Methodology:

• Mission-Driven Design: All creative output is expected to directly support the mission of helping people, pets, and the planet.

• Data-Informed Decisions: Design choices, particularly for web, are influenced by performance analytics and user behavior.

• Brand Consistency: A strong emphasis on maintaining and extending established brand guidelines across all communications.

• Efficiency & Scalability: Focus on creating templates and systems that can be easily managed and scaled to meet the needs of a global organization.

Company Website: https://greatergood.org

📝 Enhancement Note: The nonprofit context is crucial. It means design work is not just about aesthetics but about driving donations, raising awareness, and clearly communicating impact. The emphasis on "mobilizing in response to need" suggests a dynamic environment where design support is critical for various initiatives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with specialized design and technical skills. It's an experienced designer role, not entry-level, requiring autonomy in execution and a strong understanding of brand and web systems.

Reporting Structure: Likely reports to a Marketing Manager or Director, with significant dotted-line reporting or collaborative relationships with Directors of Marketing Operations and Donor Experience for web-related tasks.

Operations Impact: The designer's work directly impacts brand perception, donor engagement, campaign effectiveness, and website user experience. By maintaining brand integrity and optimizing web interfaces, they contribute to fundraising success and program outreach.

Growth Opportunities:

• Specialization in Web Operations: Deepen expertise in HubSpot CMS, WordPress, and web analytics, potentially moving towards a Web Designer/Manager or Marketing Operations Specialist role.

• Brand Strategy Development: Grow into a Senior Designer or Brand Manager position, taking on more strategic responsibilities for brand evolution and creative direction.

• Cross-Functional Leadership: Develop skills in managing design projects for various departments, potentially leading small creative initiatives or collaborating on larger GTM strategies.

• Technical Skill Advancement: Pursue certifications or advanced training in web development, UX/UI, or marketing automation tools.

📝 Enhancement Note: The dual nature of this role (design + web ops) offers a unique growth path. Candidates can specialize further in either design or the technical/operational aspects of web management, making it a versatile position for career development within the nonprofit marketing tech landscape.

🌐 Work Environment

Office Type: Fully Remote. This offers flexibility and the ability to work from anywhere within the United States.

Office Location(s): While the company is based in Seattle, WA, this specific role is remote and can be performed from any US location.

Workspace Context:

• Home Office Setup: Employees are expected to maintain a productive home office environment conducive to a 40-hour work week.

• Digital Collaboration Tools: Reliance on online collaboration platforms (e.g., Slack, Zoom, project management tools) for communication and teamwork.

• Independent Work: Requires self-discipline, strong time management, and the ability to work autonomously without direct, in-person supervision.

Work Schedule:

• Standard business hours (9 am – 5 pm) in the employee's local time zone.

• Flexibility within this framework is typical for remote roles, but core hours for collaboration and responsiveness are usually expected.

📝 Enhancement Note: The fully remote nature requires candidates to be highly self-motivated and proficient in managing their own work schedules and environments. Effective communication via digital channels is paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Skills Assessment: A dedicated session (likely with the hiring manager and/or a design lead) to thoroughly review the candidate's portfolio, focusing on brand execution, web design examples, and technical proficiency. This may include a discussion of specific portfolio pieces.

• Technical/Design Challenge: A practical exercise to assess design skills, problem-solving abilities, and understanding of brand/web principles. This could involve a small design task, a critique of existing materials, or a web update simulation.

• Team/Cross-Functional Interviews: Meetings with key stakeholders (e.g., Marketing Operations Director, Donor Experience Director, marketing team members) to evaluate collaboration style and ability to support diverse needs.

• Final Interview: With a senior leader to discuss overall fit, long-term vision, and compensation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong projects that best showcase your brand application, web design/CMS experience, and technical skills (HTML/CSS, GTM).

• Highlight Process: For each project, briefly explain the brief, your role, the challenges, your creative process, and the outcome. Emphasize how you maintained brand integrity and addressed user needs.

• Demonstrate CMS/Technical Work: If possible, include screenshots or links to live examples of websites you've updated or designed in HubSpot/WordPress. Clearly articulate your contribution and the technical skills used.

• Focus on Impact: Where possible, quantify results (e.g., improved engagement, increased conversions, successful campaign execution).

• Be Prepared to Discuss: Know your portfolio inside and out. Be ready to answer detailed questions about your design choices, technical implementation, and problem-solving approaches.

Challenge Preparation:

• Review Brand Guidelines: Familiarize yourself with the Greater Good Charities brand if possible (though they may provide a brief). Understand their mission and target audience.

• Practice CMS Updates: If you haven't recently, refresh your skills in HubSpot and WordPress page builders. Practice creating responsive layouts and updating content.

• HTML/CSS Basics: Be ready to discuss basic HTML/CSS for web elements, responsiveness, and troubleshooting common issues.

• Tagging Concepts: Understand the purpose of advertising pixels and how Google Tag Manager facilitates their implementation.

📝 Enhancement Note: Given the blend of design and technical web responsibilities, interviewers will likely probe deeply into both areas. Candidates should be prepared to articulate their design rationale and explain their technical problem-solving process with equal confidence.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, Adobe Express (essential for all graphic design tasks).

• Web Content Management Systems (CMS):

  • HubSpot CMS: Required for building and updating page layouts, landing pages, and campaign pages. Experience with HubL is a plus.
  • WordPress: Required for similar website content management and layout updates.

• Prototyping/Wireframing (Implied): While not explicitly listed, tools like Figma, Sketch, or Adobe XD might be used for initial design concepts or UX flows.

Analytics & Reporting:

• Website Analytics: Google Analytics (implied for tracking site traffic and user behavior).

• HubSpot Analytics: For tracking email performance, landing page conversions, and CRM data.

• Performance Marketing Tools: Dashboards or reporting from platforms like Google Ads, Facebook Ads, etc., to analyze creative performance.

CRM & Automation:

• HubSpot CRM: Understanding how design assets integrate with CRM data and donor journeys.

• Google Tag Manager (GTM): Required for managing advertising pixels and tracking user behavior across the website.

📝 Enhancement Note: This role requires proficiency in a specific set of creative and web operational tools. Candidates must be comfortable not only creating assets but also deploying and managing them within these systems.

👥 Team Culture & Values

Operations Values:

• Mission Alignment: A deep commitment to the Greater Good Charities mission of helping people, pets, and the planet is paramount. Decisions and work should reflect this purpose.

• Collaboration & Support: A culture of teamwork where individuals support each other and contribute to the success of various departments and initiatives.

• Data-Driven Impact: An emphasis on using data and analytics to measure the effectiveness of creative and drive informed decision-making.

• Efficiency & Resourcefulness: In a nonprofit setting, maximizing resources and finding efficient solutions is highly valued. This translates to a proactive approach to design and web management.

• Brand Integrity: A strong respect for and adherence to brand standards to maintain a consistent and trustworthy organizational image.

Collaboration Style:

• Cross-Functional Partnerships: Actively engaging with marketing, fundraising, and programmatic teams to understand their needs and deliver effective design solutions.

• Stakeholder Management: Communicating clearly with various internal stakeholders to gather requirements, present designs, and incorporate feedback.

• Proactive Support: Anticipating design needs and offering solutions rather than just reacting to requests.

• Feedback Integration: Openness to constructive feedback and iterative design processes to achieve optimal results.

📝 Enhancement Note: The nonprofit sector often fosters a strong sense of shared purpose. Candidates who demonstrate a genuine passion for the mission and a collaborative spirit will likely thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Operational Demands: Effectively managing a workload that includes both creative design and technical website maintenance and updates.

• Maintaining Brand Consistency Across Diverse Needs: Ensuring brand adherence across a wide range of materials for different departments with potentially varied objectives.

• Technical Troubleshooting: Independently resolving issues related to HTML/CSS, CMS functionality, or tag implementation on the website.

• Prioritization in a Fast-Paced Environment: Juggling multiple requests from different teams with competing deadlines and priorities.

• Adapting to Evolving Digital Landscape: Staying current with design trends, web technologies, and best practices in digital marketing and UX.

Learning & Development Opportunities:

• Advanced CMS and Web Design: Deepen expertise in HubSpot and WordPress, potentially exploring more advanced templating, customization, or theme development.

• UX/UI Specialization: Develop a stronger focus on user experience design principles, accessibility standards, and conversion rate optimization.

• Marketing Automation Integration: Gain a better understanding of how design assets integrate with broader marketing automation strategies and CRM workflows.

• Performance Analytics: Enhance skills in analyzing web traffic, user behavior, and campaign performance data to drive more strategic design decisions.

• Nonprofit Marketing Best Practices: Learn about effective communication and fundraising strategies specific to the nonprofit sector.

📝 Enhancement Note: This role presents a dual challenge and opportunity: mastering both creative design execution and the operational/technical aspects of web presence. Successful candidates will leverage this to build a unique and valuable skill set.

💡 Interview Preparation

Strategy Questions:

• "How would you approach establishing or refining brand guidelines for a growing nonprofit organization like ours?" (Focus on process, stakeholder input, and scalability).

• "Describe a time you had to balance creative vision with technical constraints or brand limitations. What was your approach?" (Showcase problem-solving and adaptability).

• "Walk us through your process for designing an email campaign or a landing page from brief to deployment, including how you'd ensure it's on-brand and optimized for conversion." (Demonstrate workflow and strategic thinking).

• "Imagine a key webpage on our site is not performing well. How would you use analytics and design principles to diagnose and propose solutions?" (Highlight analytical skills and UX focus). Company & Culture Questions:

• "What excites you about Greater Good Charities' mission, and how do you see your design work contributing to it?" (Assess mission alignment and passion).

• "How do you approach collaboration with non-designers (e.g., program managers, fundraisers) to ensure their design needs are met effectively?" (Evaluate communication and teamwork skills).

• "Describe your experience working remotely. What strategies do you use to stay productive and connected with your team?" (Gauge self-management and remote work aptitude).

• "How do you stay updated on design trends and web technologies, especially in the nonprofit sector?" (Assess continuous learning and industry awareness). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your solution, your role, the tools used, and the impact.

• Emphasize Brand Consistency: Show how you applied brand guidelines consistently across different mediums and formats.

• Highlight Technical Execution: Clearly explain your work on websites, CMS updates, or any HTML/CSS/GTM implementation. Use screenshots or live links where possible.

• Quantify Results: If possible, provide metrics or outcomes that demonstrate the effectiveness of your design work (e.g., engagement rates, conversion improvements).

• Be Ready for Deep Dives: Anticipate questions about your design choices, technical decisions, and how you handled challenges.

📝 Enhancement Note: Prepare to discuss specific examples that demonstrate both your creative talent and your operational efficiency, particularly concerning web content management and technical implementation.

📌 Application Steps

To apply for this Marketing Designer, Brand & Web position:

• Submit your application through the Greater Good Charities careers portal linked via the job posting.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best represent your brand design, print and digital collateral creation, and website/CMS experience. Ensure clear examples of your work in HubSpot and/or WordPress are included.

• Tailor Your Resume: Highlight keywords from the job description, such as "Brand Management," "Web Design," "HubSpot," "WordPress," "HTML/CSS," "Print Production," and "Google Tag Manager." Quantify achievements wherever possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on clear articulation of your process, design rationale, technical contributions, and project outcomes. Be ready to discuss specific examples of website updates or template creations.

• Research Greater Good Charities: Understand their mission, recent campaigns, and target audience. Consider how your design skills can best support their goals and communicate their impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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