Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: WeSoftYou

Location: Kyiv, Ukraine

Job Type: CONTRACTOR

Category: Marketing & Design Operations

Date Posted: 2026-05-12

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on creating compelling visual assets for marketing campaigns, directly supporting Go-To-Market (GTM) strategies.

• The Marketing Designer will be responsible for the end-to-end design process for digital advertising, social media, and email marketing collateral.

• A key aspect involves translating marketing objectives into visually engaging landing pages and presentations that drive user engagement and conversions.

• The position requires a strong understanding of brand consistency and visual hierarchy to ensure all marketing materials align with WeSoftYou's established brand identity.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into supporting GTM initiatives through visual communication, making it a crucial component of the broader marketing operations function. The emphasis on Figma and digital assets suggests a role deeply integrated with digital marketing execution.

📈 Primary Responsibilities

• Design and produce a wide array of digital marketing creatives, including banners for digital advertising, engaging social media graphics, and visually appealing email campaign assets.

• Develop and refine landing page designs that are optimized for user experience, conversion rates, and alignment with ongoing marketing campaigns and GTM initiatives.

• Create professional and impactful pitch decks and presentations for both internal team use and external client-facing opportunities, ensuring clear communication of ideas and value propositions.

• Generate diverse marketing collateral as needed by the marketing team, adapting to evolving campaign requirements and strategic priorities.

• Ensure rigorous adherence to brand guidelines, maintaining visual consistency across all designed materials to reinforce brand identity and professionalism.

• Collaborate closely with the marketing team within Figma, delivering polished, production-ready assets that are easily integrated into marketing workflows.

📝 Enhancement Note: The responsibilities highlight a direct contribution to campaign execution and brand management, which are core functions within marketing operations. The mention of "marketing initiatives" and "GTM strategies" implies that the designer's work will be tied to business objectives and performance metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Visual Communications, Marketing, or a related field is implied by the required experience and portfolio.

Experience: Minimum of 2-5 years of proven experience in marketing design, with a demonstrated ability to produce high-quality visuals for digital marketing channels. Experience in a B2B tech or software company environment is highly desirable.

Required Skills:

• Proven experience in marketing design, specifically in creating banners, landing pages, presentations, and other digital marketing collateral.

• Strong portfolio showcasing versatility and a proven track record across various marketing materials and design challenges.

• Advanced proficiency in Figma, as all design work is conducted within this platform.

• Solid understanding of fundamental design principles, including layout, typography, and visual hierarchy.

• Demonstrated ability to work independently, effectively manage time, and consistently meet project deadlines.

• Clear, concise, and responsive communication skills for seamless collaboration with the marketing team.

Preferred Skills:

• Prior experience working with B2B technology or software development companies.

• Basic motion graphics or animation skills to enhance digital creatives.

• Background in brand identity development or visual system design, contributing to a cohesive brand narrative.

📝 Enhancement Note: The emphasis on Figma points to a specific technical requirement. The "Nice to Have" skills suggest a desire for a candidate who can contribute beyond basic design tasks, potentially influencing brand strategy and marketing campaign effectiveness through advanced visual communication.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 diverse projects that highlight expertise in marketing design, covering banners, landing pages, and presentations.

• Include case studies or detailed descriptions for at least 2-3 projects, illustrating the design process, challenges faced, and the impact of the design solutions on marketing objectives.

• Demonstrate proficiency in Figma through examples of complex layouts, interactive prototypes, or well-organized design files.

• Provide evidence of maintaining brand consistency across multiple assets within a single campaign or across different projects.

Process Documentation:

• Design workflows should demonstrate an understanding of iterative design processes, including feedback incorporation and revisions.

• Examples of how designs were prepared for developer handoff, ensuring clarity and feasibility for implementation in digital platforms.

• Showcase an ability to interpret marketing briefs and translate them into effective visual strategies, demonstrating a process for understanding campaign goals.

📝 Enhancement Note: For a design role supporting marketing operations, the portfolio is critical for demonstrating practical application of design skills in a business context. The emphasis on Figma and brand consistency aligns with operational efficiency and brand management, key concerns for marketing operations.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time contractor role (up to 15 hours/week) based in Kyiv, Ukraine, the compensation will likely be project-based or hourly. Based on industry standards for freelance marketing designers in Kyiv with 2-5 years of experience and proficiency in Figma, an estimated hourly rate could range from $15 - $30 USD per hour. This range is an estimation and can vary based on the specific complexity of projects, the candidate's portfolio strength, and negotiation.

Benefits:

• Flexible schedule, allowing for work-life balance and accommodating other commitments.

• Fully remote work environment, eliminating commute time and costs.

• Opportunity for ongoing engagement and potential for increased hours based on performance and company needs.

• Direct collaboration with an innovative software development company, offering exposure to the B2B tech industry.

• Opportunity to contribute to diverse marketing campaigns and influence visual brand direction.

Working Hours: Flexible, with a maximum commitment of up to 15 hours per week. The specific hours can be arranged to suit both the designer's availability and the marketing team's project timelines.

📝 Enhancement Note: Salary is estimated based on typical freelance rates for graphic designers in Ukraine, considering the specified experience level and the required technical skills (Figma). The "Contractor" employment type implies that standard employee benefits like health insurance, paid time off, and retirement plans may not be included, but flexibility and remote work are key advantages.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development, Information Technology Services. WeSoftYou operates within the competitive B2B technology sector, providing custom software solutions. This context means designs will likely need to convey professionalism, innovation, and technical expertise.

Company Size: Small to Medium-sized (likely 50-250 employees, based on typical software development firms of this nature). This size suggests a dynamic, potentially agile environment where individual contributions are highly visible.

Founded: Exact founding date not specified, but the company is presented as established and growing, implying a stable yet evolving operational framework.

Team Structure:

• The Marketing Designer will be part of the internal marketing team, which likely comprises marketing specialists, potentially a marketing manager, and content creators.

• Reporting directly to a Marketing Manager or a senior marketing team member who oversees GTM initiatives and campaign execution.

Methodology:

• Data-driven approach to marketing, suggesting that design decisions may be informed by performance metrics and A/B testing results.

• Agile workflow for marketing projects, allowing for flexibility and rapid iteration based on campaign feedback and market response.

• Emphasis on quality and innovation in software solutions, which should be reflected in the professionalism and creativity of marketing materials.

Company Website: https://wesoftyou.com/

📝 Enhancement Note: The company's focus on software development implies a need for marketing materials that are clear, professional, and convey technical competence. The "dynamic" and "agile" descriptions suggest a fast-paced environment where adaptability and efficient workflow are valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level, specialized freelance position supporting marketing operations. It offers a pathway to deeper involvement in GTM strategy through visual execution rather than direct operational process management.

Reporting Structure: The Marketing Designer will report to a member of the marketing team, likely a Marketing Manager or a lead who oversees campaign execution and visual asset creation. This structure allows for direct feedback and alignment with marketing objectives.

Operations Impact: The designer's impact is measured by their ability to create visually compelling marketing assets that enhance brand perception, improve campaign performance (e.g., click-through rates, conversion rates on landing pages), and support overall GTM strategy execution.

Growth Opportunities:

• Skill Specialization: Deepen expertise in B2B tech marketing design, motion graphics, or advanced Figma techniques.

• Portfolio Expansion: Build a robust portfolio with successful campaigns for a software development company, enhancing marketability for future roles.

• Increased Engagement: Potentially transition to a more significant role or more hours if performance and company needs align.

• Industry Exposure: Gain valuable experience in the software development and IT services industry, understanding its unique marketing challenges and communication styles.

📝 Enhancement Note: For a freelance role, "growth" is primarily defined by skill development, portfolio enhancement, and potential for increased engagement or project scope. The role provides exposure to the B2B tech marketing landscape, which is valuable for career progression in design.

🌐 Work Environment

Office Type: Fully remote, offering a flexible work-from-home environment.

Office Location(s): While the company is based in Kyiv, Ukraine, this position is open to remote work within Ukraine, allowing designers to work from any suitable location within the country.

Workspace Context:

• A digital-first workspace where collaboration and asset delivery occur primarily through online platforms like Figma and communication tools.

• Access to marketing briefs, brand guidelines, and feedback from the marketing team to inform design work.

• Opportunity to work asynchronously to some extent, given the flexible hours, but requiring proactive communication for timely asset delivery.

• A supportive marketing team environment that values creative input and collaboration to achieve GTM goals.

Work Schedule: Flexible, with a commitment of up to 15 hours per week. This allows for a balance between professional design work and personal life, with the expectation of meeting deadlines for assigned marketing projects.

📝 Enhancement Note: The fully remote nature of the role is a key aspect of the work environment, emphasizing self-discipline and effective virtual collaboration. The flexibility in hours is a significant benefit for contractors.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience and design capabilities.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design choices, and their impact on marketing objectives. Expect questions about your process, problem-solving approaches, and Figma proficiency.

• Skills Assessment (Potential): A small design challenge or a discussion about hypothetical design scenarios to evaluate practical skills and problem-solving abilities under time constraints.

• Cultural Fit & Collaboration: Discussion about working style, communication preferences, and experience with remote collaboration and freelance engagements.

Portfolio Review Tips:

• Highlight Figma Proficiency: Showcase examples that demonstrate advanced use of Figma, including component usage, prototyping, and efficient file organization.

• Focus on Marketing Impact: For each project, clearly articulate the marketing objective it aimed to achieve and any measurable results, if available. Use storytelling to explain your design process and decision-making.

• Brand Consistency: Include examples that show your ability to adhere to and effectively implement brand guidelines.

• Versatility: Ensure your portfolio demonstrates a range of styles and asset types relevant to marketing campaigns (banners, landing pages, social media, presentations).

• Conciseness: Present your strongest work and be prepared to speak to each piece concisely.

Challenge Preparation:

• Be ready to discuss how you would approach designing a specific marketing asset (e.g., a digital banner for a new software feature) given a brief.

• Prepare to discuss your understanding of visual hierarchy and typography in the context of B2B software marketing.

• Familiarize yourself with WeSoftYou's current marketing materials and website to understand their brand aesthetic and messaging.

📝 Enhancement Note: The portfolio review is the most critical part of the application process for this role. Candidates should prepare to demonstrate not just aesthetic skills but also an understanding of how design serves marketing objectives and supports GTM strategies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool. Proficiency in creating layouts, components, prototyping, and collaborating within Figma is essential.

• Adobe Creative Suite (Optional but beneficial): While Figma is primary, familiarity with Photoshop or Illustrator for asset preparation or specific graphic elements may be advantageous.

Analytics & Reporting: While not directly responsible for analytics, understanding how design impacts metrics (e.g., conversion rates, click-through rates) is beneficial. Awareness of tools like Google Analytics or similar platforms used by the marketing team can provide context.

CRM & Automation: Understanding how marketing assets are deployed through CRM or marketing automation platforms (e.g., email marketing software, ad platforms) can help in designing assets that are technically feasible and effective.

📝 Enhancement Note: Figma proficiency is a non-negotiable requirement. Understanding the downstream use of designed assets in marketing automation and CRM systems can help the designer create more effective and practical visuals.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on teamwork and open communication, especially in a remote setting.

• Quality & Excellence: Commitment to delivering high-quality work that reflects positively on the company's brand and offerings.

• Efficiency: A focus on streamlined processes and effective time management to deliver assets promptly.

• Adaptability: Willingness to adapt to changing marketing needs and project requirements in a fast-paced environment.

• Innovation: Encouraging creative solutions that push the boundaries of visual communication in marketing.

Collaboration Style:

• Primarily digital, relying on tools like Figma, Slack/Teams, and email for communication and file sharing.

• Proactive feedback loops between the designer and the marketing team to ensure designs meet objectives.

• A culture that values constructive critique and iterative improvement of marketing materials.

📝 Enhancement Note: The values emphasize teamwork, quality, and efficiency, which are crucial for successful remote collaboration and supporting marketing operations effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating design concepts and receiving feedback without in-person interaction requires strong communication skills and proactive engagement.

• Balancing Flexibility with Deadlines: Managing workload and meeting project deadlines while working with a flexible schedule demands excellent time management and self-discipline.

• Translating Technical Concepts Visually: Communicating complex software solutions or technical features through design in a way that is easily understandable to a B2B audience.

• Maintaining Brand Consistency: Ensuring that all assets, across various campaigns and platforms, adhere strictly to brand guidelines.

Learning & Development Opportunities:

• Deepen B2B Tech Design Expertise: Gain specialized experience in designing for the software development industry.

• Master Figma Features: Explore advanced Figma functionalities for more efficient and sophisticated design work.

• Exposure to GTM Strategy: Understand how design directly supports Go-To-Market initiatives and marketing campaign performance.

📝 Enhancement Note: The challenges are typical for remote freelance roles but are manageable with strong self-management and communication. The growth opportunities are focused on skill specialization within the valuable B2B tech marketing sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a marketing asset with limited brand guidelines. How did you approach it?" (Tests adaptability and understanding of brand principles).

• "Walk us through your process for designing a high-converting landing page. What elements do you prioritize?" (Assesses understanding of UX/UI and conversion optimization).

Company & Culture Questions:

• "Based on our website and what you know about WeSoftYou, what kind of design aesthetic do you think would best represent our brand?" (Shows research and understanding of the company's market position).

• "How do you handle receiving critical feedback on your designs from a marketing team?" (Assesses collaboration and receptiveness to feedback).

Portfolio Presentation Strategy:

• Structure: Start with a brief overview of your design philosophy and expertise, then walk through 3-4 key projects that best showcase your skills for this role.

• Figma Emphasis: For Figma projects, consider screen-sharing to demonstrate your workflow, use of components, and file organization.

• Impactful Storytelling: For each project, clearly state the objective, your role, the challenges, your design process, and the outcome or impact. Use metrics where possible.

• Concise Explanations: Be prepared to discuss your design choices (color, typography, layout) and how they align with marketing goals and target audiences.

📝 Enhancement Note: Interview preparation should focus on demonstrating both technical design skills (especially in Figma) and an understanding of marketing objectives and the B2B tech landscape. The portfolio is central to this role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the WeSoftYou careers portal.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest marketing design work, specifically highlighting examples of digital banners, landing pages, and presentations relevant to B2B tech. Ensure your Figma proficiency is evident.

• Resume Optimization: Tailor your resume to emphasize experience in marketing design, digital asset creation, brand consistency, and proficiency in Figma. Quantify achievements where possible (e.g., "Designed landing pages that increased conversion rates by X%").

• Interview Preparation: Practice articulating your design process, how you approach problem-solving, and your experience with remote collaboration. Be ready to discuss your portfolio in detail and potentially complete a small design exercise.

• Company Research: Thoroughly review the WeSoftYou website and any available marketing materials to understand their brand, services, and target audience. Prepare thoughtful questions about their marketing initiatives and design needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.