Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Trade Nation

Location: Bulgaria

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Development

Date Posted: 2026-05-27

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute KPI-measured visual campaigns across diverse digital and traditional marketing channels, with a strong focus on performance marketing and conversion optimization.

• Develop and maintain scalable design systems and templates to ensure brand consistency and streamline workflow efficiency within a regulated financial services environment.

• Collaborate effectively with cross-functional teams, including marketing, product, and brand, to translate complex financial offerings into clear, engaging visual communications for global audiences.

• Adapt and localize creative assets for various markets, ensuring compliance with financial promotion standards while maintaining brand integrity.

• Leverage proficiency in industry-standard design tools, including Figma, Adobe Creative Suite, and emerging AI integrations, to produce high-impact marketing collateral.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities and requirements lean heavily into areas critical for GTM operations, particularly in creative asset production, campaign execution, and adherence to compliance standards within a specific industry. The role requires not just creative flair but also a strategic understanding of marketing performance and operational efficiency.

📈 Primary Responsibilities

• Conceptualize, design, and execute visually compelling and KPI-driven creative assets for paid social, display advertising, search campaigns, Out-of-Home (OOH) advertising, and partner channels.

• Translate marketing objectives and complex financial product features into clear, engaging, and persuasive visual solutions specifically tailored for fintech and financial services audiences.

• Create and maintain a library of scalable templates for consistent campaign rollouts, internal presentations, and external marketing collateral, ensuring brand consistency across all touchpoints.

• Support the organization and optimization of design workflows, utilizing process improvement methodologies to enhance efficiency, reduce turnaround times, and maintain high-quality output.

• Collaborate closely with marketing, product management, brand, and compliance teams to ensure alignment on messaging, brand guidelines, and performance goals for all creative initiatives.

• Adapt and localize creative assets for different geographic markets and audience segments, ensuring cultural relevance and adherence to local regulations while preserving overall brand integrity.

• Maintain and extend scalable templates and design system components to support ongoing design needs and facilitate efficient asset creation.

• Operate fluently within financial promotions standards, integrating claims libraries and risk warnings as defined inputs into the design process to ensure compliance.

📝 Enhancement Note: The emphasis on "KPI-measured creatives," "scalable templates," "optimisation of design workflows," and "financial promotions standards" indicates a need for an operations-minded designer who can contribute to measurable marketing outcomes and robust processes, not just aesthetic output.

🎓 Skills & Qualifications

Education: While no specific degree requirement is listed, a strong educational foundation in Graphic Design, Visual Communications, Marketing, or a related field is implied by the responsibilities and portfolio expectations.

Experience: 2+ years of experience in a design role, specifically within the fintech or financial services sector (e.g., trading platforms, SaaS, investment services) is explicitly required. Experience in B2B marketing or working with B2B-focused brands is considered a significant plus.

Required Skills:

• Proven ability in campaign conceptualization and execution across multiple marketing channels, demonstrated through a strong portfolio.

• Solid understanding of core marketing principles, including audience targeting, conversion optimization strategies, and effective brand positioning.

• Experience in creating and managing scalable templates, design systems, or structured workflow processes for design production.

• Proficiency in industry-standard design tools, including Figma, Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign), and familiarity with AI integrations and tools for design enhancement.

• Comfort and demonstrated ability to work effectively within a regulated, compliance-heavy environment, understanding the implications for creative output.

Preferred Skills:

• Experience working in fast-paced, product-led growth, or agile environments.

• Basic motion graphics or video editing skills for creating dynamic campaign assets.

• Familiarity with performance marketing principles and the ability to make data-driven design decisions to improve campaign effectiveness.

📝 Enhancement Note: The requirement for "AI integrations and tools" suggests a forward-thinking approach to design operations, pushing candidates to explore and utilize emerging technologies for efficiency and innovation. The emphasis on compliance within a regulated environment is critical for operations roles in financial services.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record of campaign conceptualization and execution across diverse channels (paid social, display, search, OOH).

• Demonstrations of how design decisions were informed by marketing objectives, audience targeting, and conversion goals, ideally with quantifiable results.

• Examples of scalable templates created for campaign rollouts, marketing collateral, or presentations, highlighting efficiency and consistency.

• Evidence of working within a regulated or compliance-heavy environment, demonstrating an understanding of necessary constraints and requirements.

Process Documentation:

• Examples of how design workflows have been organized, optimized, or made more efficient in previous roles.

• Documentation or explanation of how marketing objectives were translated into visual solutions, detailing the strategic approach.

• Illustrative examples of adapting and localizing creative assets for different markets, showing consideration for cultural nuances and brand integrity.

• Evidence of understanding and applying financial promotions standards and incorporating claims libraries and risk warnings into design outputs.

📝 Enhancement Note: For a design role in a regulated industry like fintech, the portfolio is not just about aesthetics but also about demonstrating operational rigor, compliance awareness, and the ability to contribute to measurable marketing success through efficient processes.

💵 Compensation & Benefits

Salary Range: For a contractor role with 2-5 years of experience in Bulgaria, a competitive hourly or project-based rate is expected. Based on industry averages for skilled designers in remote European markets and considering the specialized fintech/compliance requirement, an estimated range might be €25 - €45 per hour, or approximately €4,000 - €7,200 per month for a full-time equivalent contract.

Benefits: As a contractor, benefits are typically not provided directly by the company. However, Trade Nation may offer:

• Competitive contractor rates reflecting the specialized skills and industry experience.

• Flexibility in working hours and location, consistent with a fully remote role.

• Opportunity to work on impactful campaigns for a leading fintech company.

• Potential for ongoing contract extensions or future project opportunities based on performance.

• Access to a dynamic and innovative work environment.

Working Hours: The role is likely based on a standard full-time workload, estimated at 40 hours per week. While fully remote, collaboration with global teams may necessitate some flexibility in working hours to accommodate different time zones.

📝 Enhancement Note: Salary estimation is based on general contractor rates in Bulgaria for experienced creative professionals, adjusted for the specialized fintech and compliance requirements. Specific benefits for contractors are typically limited, with compensation primarily reflecting the hourly/project rate and the nature of the engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Fintech (Trading Platforms, SaaS). Trade Nation operates in a dynamic and highly regulated sector, emphasizing innovation, transparency, and customer empowerment through technology.

Company Size: While not explicitly stated in the raw data, the presence of multiple global offices (UK, Australia, South Africa, Seychelles, Portugal, The Bahamas) and a dedicated team suggests a medium to large-sized organization. This implies a structured environment with established processes but also room for agility and growth.

Founded: Trade Nation was founded over a decade ago, indicating a mature company with a proven track record in the market, likely possessing robust operational frameworks.

Team Structure:

• The Marketing Designer will be part of the creative team, working within the broader marketing department.

• Collaboration is expected with marketing managers, campaign specialists, product marketing, brand managers, and potentially compliance officers.

• The reporting structure will likely involve a Creative Lead or Marketing Director, with direct interaction with project stakeholders across various departments.

Methodology:

• Data Analysis & Insights: Crucial for performance marketing; designs should be informed by campaign data and KPIs to drive measurable outcomes.

• Workflow Planning & Optimization: Emphasis on creating efficient and scalable design processes, template management, and design system utilization.

• Automation & Efficiency: Leveraging tools and AI to streamline creative production and ensure consistency across global markets.

Company Website: https://www.tradenation.com/

📝 Enhancement Note: The company's focus on "transparency, trust, and people" along with "killer insights, transparent costs, and fairer ways to trade" suggests a culture that values direct communication, evidence-based decision-making, and a commitment to delivering tangible value. This translates to marketing efforts needing to be clear, credible, and performance-oriented.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level. It requires specialized design skills combined with an understanding of marketing operations, performance metrics, and regulatory compliance within the fintech sector.

Reporting Structure: The designer will report to a Creative Lead or Marketing Manager, with significant interaction and collaboration with other marketing functions, product teams, and potentially compliance and legal departments.

Operations Impact: The designer's work directly impacts Trade Nation's Go-To-Market (GTM) strategy by creating compelling visual assets that drive customer acquisition, engagement, and conversion. Their ability to translate complex financial products into accessible visuals is critical for market penetration and brand perception.

Growth Opportunities:

• Specialization: Deepen expertise in fintech marketing design, performance marketing creative, or design systems within a regulated industry.

• Skill Development: Acquire proficiency in advanced AI design tools, motion graphics, and data-driven design strategies.

• Project Leadership: Potentially lead creative aspects of specific campaigns or contribute to the evolution of the company's design system.

• Broader Operations Involvement: Gain exposure to marketing operations workflows, campaign management, and cross-functional GTM strategies.

📝 Enhancement Note: The emphasis on "KPI-measured creatives," "performance marketing," and "data-driven design decisions" indicates that career growth will likely be tied to demonstrated impact on marketing metrics and operational efficiency, not just creative output.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility for employees, allowing them to work from any location within Bulgaria.

Office Location(s): Bulgaria. This specific country requirement suggests potential regional marketing initiatives or compliance considerations tied to this location.

Workspace Context:

• Collaborative Environment: Despite being remote, the company fosters a collaborative culture ("We have each other’s backs," "We challenge each other," "We thrive together"). This implies active use of communication and collaboration tools.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite), AI tools, and project management/communication platforms is expected.

• Team Interaction: Opportunities for interaction will primarily be through virtual meetings, project management platforms, and team communication channels.

Work Schedule: While the core hours might align with standard business days in Bulgaria (Europe/Sofia timezone), the remote nature and potential global team interactions suggest a need for flexibility. The role is specified as a contractor at 40 hours/week, implying a commitment to meeting project deadlines and availability for key collaborations.

📝 Enhancement Note: The "remote OK" status with a specific country requirement (Bulgaria) is noteworthy. This might indicate a need for adherence to local labor laws or tax structures for contractors, or a strategic decision to build a team within that region.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with job requirements.

• Portfolio Presentation: A key stage will involve presenting a portfolio, likely focusing on campaign conceptualization, execution, and demonstrated impact. Be prepared to discuss specific projects, design decisions, and how they contributed to marketing objectives.

• Skills Assessment: Potential technical assessment or a design challenge to evaluate proficiency in Figma, Adobe Creative Suite, and understanding of marketing principles in a fintech context.

• Behavioral & Cultural Fit: Interviews to assess alignment with Trade Nation's values ("We have each other’s backs," "We challenge each other," "We thrive together," etc.) and ability to work in a regulated environment.

• Final Interview: May involve meeting with a hiring manager or team lead to discuss the role in more detail and confirm mutual fit.

Portfolio Review Tips:

• Showcase Fintech Experience: Highlight projects specifically within fintech, financial services, or B2B SaaS, demonstrating an understanding of the industry's nuances and compliance needs.

• Quantify Impact: Wherever possible, include metrics related to campaign performance, conversion rates, or efficiency improvements driven by your designs.

• Demonstrate Process: Explain your design process, from brief to execution, including how you incorporated feedback, managed workflows, and ensured brand consistency and compliance.

• Highlight Scalability: Include examples of templates, design systems, or reusable assets that showcase your ability to create efficient and scalable design solutions.

• Address Compliance: Be ready to discuss how you've navigated regulatory requirements in your design work.

Challenge Preparation:

• Design Challenge: Expect a task that requires conceptualizing and designing creative assets for a specific marketing objective, potentially within a simulated fintech scenario. Focus on clarity, brand alignment, and strategic thinking.

• Process Optimization: Be prepared to discuss how you would approach organizing or optimizing design workflows for a remote team or a regulated environment.

• Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Creative Suite, and any AI design tools.

📝 Enhancement Note: Given the "CONTRACTOR" employment type and the specific country requirement, the application process might be more streamlined, focusing heavily on portfolio and direct experience relevant to the immediate needs of the marketing team.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency is a must.

• Adobe Creative Suite: Includes Photoshop (image editing, digital assets), Illustrator (vector graphics, logos), and potentially InDesign (layout for collateral, presentations).

• AI Integrations & Tools: Candidates are expected to be familiar with emerging AI tools that can enhance design workflows, such as AI image generators, AI-powered editing tools, or AI for asset optimization.

Analytics & Reporting:

CRM & Automation:

• Familiarity with marketing automation platforms or CRM systems (e.g., HubSpot, Salesforce Marketing Cloud) is a plus, as it helps in understanding how creative assets are deployed and tracked within larger campaigns.

📝 Enhancement Note: The explicit mention of "AI integrations and tools" is a significant indicator of the company's forward-thinking approach and desire for candidates who can leverage cutting-edge technology to improve design efficiency and effectiveness.

👥 Team Culture & Values

Operations Values:

• Transparency & Trust: This is a core company value, suggesting that communication regarding projects, feedback, and expectations should be open and honest.

• Innovation & Curiosity: "We challenge each other / Be more creative, more curious, more bold" indicates a culture that encourages new ideas and pushing boundaries in design and marketing.

• Collaboration & Strong Bonds: "We have each other’s backs," "We thrive together," and "We form strong bonds" highlight a supportive team environment where collective success is prioritized, even in a remote setting.

• Learning & Openness: "We don’t judge / Instead, we teach and are open to learning" promotes a culture of continuous improvement and mutual support among team members.

• Ownership & Accountability: "We step up / Taking ownership and supporting each other to do the same" emphasizes individual responsibility and proactive contribution to team goals.

Collaboration Style:

• Remote-First Communication: Expect regular use of video conferencing, instant messaging, and project management tools for day-to-day collaboration.

• Cross-functional Integration: The role requires working closely with diverse teams, necessitating strong communication skills to articulate design rationale and understand business objectives across marketing, product, and compliance.

• Feedback-Oriented: The culture encourages constructive challenges and learning, implying that providing and receiving feedback on creative work is a normal and valued part of the process.

📝 Enhancement Note: The explicit list of company commitments ("Our commitments to each other") provides clear insight into the expected team dynamics and cultural fit for operations and creative roles. Candidates should align their communication and work style with these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: Designing compelling visuals that are also compliant with strict financial promotion standards and risk warnings in a regulated industry.

• Global Localization: Adapting creative assets effectively for diverse international markets while maintaining brand integrity and cultural relevance.

• Performance-Driven Design: Translating marketing objectives into visually engaging assets that demonstrably contribute to KPIs and conversion rates.

• Remote Collaboration: Effectively collaborating and maintaining strong working relationships with a distributed team across different time zones.

• Rapid Pace: Working in a fast-paced, product-led, or growth environment that demands quick turnarounds and adaptability.

Learning & Development Opportunities:

• Fintech Design Specialization: Deepen expertise in the unique design challenges and opportunities within the financial technology sector.

• Performance Marketing Creative: Develop skills in designing assets optimized for A/B testing, conversion, and ROI measurement.

• Design System Evolution: Contribute to and learn from the ongoing development and maintenance of Trade Nation's design system.

• AI in Design: Explore and integrate emerging AI tools to enhance creative output and workflow efficiency.

• Cross-Functional Exposure: Gain a broader understanding of GTM strategies, product marketing, and compliance requirements within a leading fintech company.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only creatively skilled but also operationally minded, strategic, and adaptable to a complex and dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex financial product you've had to visualize. How did you ensure clarity, accuracy, and compliance in your design?" (Assesses understanding of industry, compliance, and visual communication.)

• "Walk us through a successful marketing campaign you designed for a fintech or B2B audience. What were the objectives, your creative process, and the measurable results?" (Evaluates campaign conceptualization, execution, and impact demonstration.)

• "How do you approach balancing creative expression with strict brand guidelines and regulatory requirements?" (Tests ability to navigate constraints and deliver effective, compliant work.)

Company & Culture Questions:

• "How do Trade Nation's stated values (e.g., 'We challenge each other,' 'We step up') resonate with your work style?" (Assesses cultural fit and alignment with company ethos.)

• "Describe your experience working in a regulated industry. What are the key considerations for designers in such environments?" (Tests understanding of compliance and operational rigor.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as stories – the problem, your solution, and the outcome. Focus on the "why" behind your design choices.

• Quantify Everything: For each relevant project, present the KPIs, objectives, and any measurable results achieved due to your creative work.

• Showcase Process: Briefly explain your workflow, especially how you used Figma, Adobe Suite, or AI tools, and how you ensured brand consistency and compliance.

• Highlight Scalability: Point out examples of templates, design systems, or standardized assets that demonstrate your ability to create efficient and repeatable solutions.

• Be Ready for Q&A: Anticipate questions about your design decisions, challenges faced, and how you would handle specific scenarios relevant to Trade Nation's business.

📝 Enhancement Note: Preparing specific examples that showcase your ability to design for performance, navigate compliance, and work effectively within a remote, cross-functional team will be key to a successful interview.

📌 Application Steps

To apply for this operations-aligned marketing designer position:

• Submit your application through the provided Workable link.

• Customize Your Resume: Highlight experience in fintech, financial services, B2B marketing, and proficiency in Figma and Adobe Creative Suite. Emphasize any experience with performance marketing, design systems, or working within regulated environments.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase campaign conceptualization, execution across multiple channels, fintech relevance, and quantifiable results. Ensure it includes examples of template creation or design system components if available.

• Prepare Your Narrative: Be ready to articulate your design process, how you translate marketing objectives into visuals, and your understanding of compliance and performance metrics. Practice presenting your portfolio and answering strategy-focused questions.

• Research Trade Nation: Familiarize yourself with their services, target audience, brand messaging, and company values to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.