Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Trade Nation

Location: Croatia

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-27

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and conceptualize high-impact, KPI-measured visual creatives for diverse marketing channels, including paid social, display, search, and Out-of-Home (OOH) advertising.

• Translate complex financial product information into clear, engaging visual solutions tailored for fintech audiences with a strong emphasis on brand integrity and compliance.

• Develop and maintain scalable design templates and robust design system components to ensure consistency and efficiency in campaign rollouts and marketing collateral.

• Collaborate closely with marketing, product, and brand teams to align on messaging, brand guidelines, and performance-driven goals, ensuring a cohesive Go-To-Market (GTM) strategy.

• Support the organization and optimization of design workflows, leveraging tools and methodologies to enhance overall efficiency and creative output within a regulated environment.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into the operational aspects of creative production, workflow optimization, and system maintenance, aligning it with a Creative Operations or Marketing Operations function within a GTM context. The focus on KPI measurement, scalable templates, and compliance within a regulated industry (fintech) further solidifies this operational perspective.

📈 Primary Responsibilities

• Conceptualize, design, and execute visually compelling creatives for paid social, display advertising, search campaigns, OOH placements, and partner channels, with a clear focus on measurable Key Performance Indicators (KPIs).

• Translate intricate marketing objectives and financial product features into effective, compliant visual narratives that resonate with specific fintech and trading platform audiences.

• Create and meticulously maintain scalable templates for rapid campaign deployment, executive presentations, and all forms of marketing collateral, ensuring brand consistency and ease of use.

• Actively support the organization and ongoing optimization of design workflows, implementing best practices to enhance efficiency, reduce turnaround times, and maintain high standards of creative output.

• Foster strong collaborative relationships with cross-functional teams, including marketing, product management, and brand stewards, to ensure unified messaging, adherence to brand guidelines, and alignment with overarching performance objectives.

• Adapt and localize creative assets for diverse international markets and audience segments, ensuring cultural relevance and brand integrity are preserved across all localized executions.

• Maintain and expand the company's scalable templates and design system components, contributing to a cohesive and efficient visual identity across all platforms and campaigns.

• Operate fluently within the stringent financial promotions standards, treating defined claims libraries and risk warnings as essential inputs for all design work.

📝 Enhancement Note: The emphasis on KPI measurement, scalable templates, and workflow optimization points towards an operational role within the creative function. The requirement to work within financial promotions standards highlights the critical need for process adherence and compliance management, a hallmark of operations roles in regulated industries.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual communication, or a related field is implied by the role's creative demands and the need for a comprehensive portfolio.

Experience: A minimum of 2 years of professional experience in marketing design, with a significant portion focused on the fintech or financial services sector, is required. Experience in B2B marketing or with B2B-focused brands is highly advantageous.

Required Skills:

• Proven ability in visual campaign conceptualization and execution across multiple marketing channels (paid social, display, search, OOH, partner channels).

• Demonstrated experience in the fintech or financial services industry, understanding its unique communication challenges and regulatory landscape.

• High proficiency in industry-standard design tools, including Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and comfort with AI integrations and tools for enhanced creative capabilities.

• Experience in creating, managing, and extending design systems, scalable templates, and structured design workflows to ensure efficiency and brand consistency.

• Solid understanding of core marketing principles, including audience targeting, conversion rate optimization (CRO), brand positioning, and performance marketing fundamentals.

• Comfort and experience working within regulated, compliance-heavy environments, with an ability to integrate financial promotions standards and risk warnings seamlessly into designs.

Preferred Skills:

• Experience working in fast-paced, product-led, or high-growth environments, demonstrating adaptability and resilience.

• Basic motion graphics or video editing skills for creating dynamic campaign assets.

• Familiarity with performance marketing analytics and the ability to make data-driven design decisions to optimize campaign effectiveness.

📝 Enhancement Note: The explicit mention of "KPI-measured creatives," "scalable templates," "design systems," and "optimisation of design workflows" indicates that candidates with operational experience in managing creative processes and assets will be highly valued. The emphasis on compliance within a regulated industry also requires a meticulous and process-oriented approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating successful campaign conceptualization and execution across multiple marketing channels relevant to the fintech industry.

• Include case studies that highlight your ability to translate marketing objectives into effective visual solutions, specifically for complex financial products.

• Present examples of creating and managing scalable templates and design system components, demonstrating efficiency and brand consistency.

• Feature work that illustrates your understanding of marketing fundamentals, including audience targeting, conversion optimization, and brand positioning within a regulated context.

Process Documentation:

• Demonstrate experience in supporting the organization and optimization of design workflows, detailing how you contribute to efficiency gains.

• Illustrate your understanding of how to integrate financial promotions standards and claims libraries into the design process.

• Show examples of how you have maintained and extended design system components for scalable and consistent creative output.

• If applicable, include examples of how data-driven insights influenced your design decisions and campaign performance.

📝 Enhancement Note: The requirement for a portfolio demonstrating campaign conceptualization, template creation, design system management, and compliance integration suggests that candidates should curate their portfolios to highlight these operational aspects of their design work. Case studies that detail process improvement and efficiency gains will be particularly impactful.

💵 Compensation & Benefits

Salary Range: As a contractor role based in Croatia, the compensation would likely be negotiated on an hourly or project basis. Based on industry benchmarks for experienced Marketing Designers with fintech experience in Western/Central Europe, and considering the remote contractor status, an estimated range for a qualified professional could be between €30 - €50 per hour, or an equivalent monthly retainer. This estimation is based on average contractor rates for specialized design roles in tech and finance sectors in similar European regions, adjusted for the Croatian market and the remote work arrangement.

Benefits: As a contractor, benefits are typically not provided directly by the hiring company. However, the role offers:

• Remote work flexibility, allowing for a work-life balance and the ability to work from anywhere within Croatia.

• Opportunity to work with a globally recognized fintech company, Trade Nation, and contribute to a leading trading platform.

• Exposure to a regulated financial services environment, offering valuable experience in compliance-driven creative work.

• Potential for ongoing contract work and further project opportunities based on performance.

• The chance to work on diverse marketing campaigns across various channels for a growing company.

Working Hours: The role is listed as a CONTRACTOR position. While the standard working hours are estimated at 40 hours per week, there may be flexibility. However, given the requirement to collaborate with cross-functional teams and operate within specific campaign timelines and financial promotions standards, consistent availability during core business hours relevant to Trade Nation's operational regions may be expected.

📝 Enhancement Note: Salary estimation is based on general contractor rates for specialized design roles in European tech/fintech markets, adjusted for Croatia. Specific benefits are inferred from standard contractor arrangements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Trade Nation operates within the Fintech and Financial Services sector, specifically focusing on online trading platforms. This industry is characterized by innovation, rapid technological advancement, stringent regulatory oversight, and a strong emphasis on user experience, security, and transparency. The company aims to empower customers through "killer insights, transparent costs, and fairer ways to trade."

Company Size: Trade Nation is a growing international company with teams across multiple continents (UK, Australia, South Africa, Seychelles, Portugal, Bahamas). While the exact number of employees in Croatia or for the specific marketing team isn't detailed, its global presence suggests a medium to large-sized organization with established operational structures.

Founded: Founded over a decade ago, Trade Nation has established itself as a market-leading low-cost trading powerhouse. This history indicates a stable company with a proven track record, likely possessing well-defined processes and a mature approach to its operations, including creative production and marketing.

Team Structure:

• The Marketing Designer will be part of the broader creative team, contributing to visual campaign development.

• They will collaborate closely with marketing, product, and brand teams, suggesting a matrixed or cross-functional team structure common in agile GTM environments.

Methodology:

• Data Analysis & Insights: The role emphasizes "KPI-measured creatives" and "data-driven design decisions," indicating a strong reliance on analytics to inform and optimize creative output.

• Workflow Planning & Optimization: Responsibilities include "support the organisation and optimisation of design workflows" and maintaining "scalable templates," pointing to a structured and efficient approach to creative production.

• Automation & Efficiency: While not explicitly stated, the use of design systems and scalable templates inherently supports automation and efficiency goals within the creative process.

Company Website: https://www.tradenation.com/

📝 Enhancement Note: The company's emphasis on innovation, transparency, and customer empowerment in the competitive fintech space suggests a dynamic yet process-driven culture. The need for compliance in financial promotions is a critical cultural and operational factor.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely at a mid-level within the creative operations or marketing design spectrum. It requires a solid understanding of design principles coupled with operational awareness of marketing campaigns, workflow efficiency, and regulatory compliance. The focus on scalability, templates, and design systems suggests a path towards more senior or specialized roles in creative operations, brand management, or marketing production.

Reporting Structure: The Marketing Designer will likely report to a Creative Lead, Senior Marketing Manager, or Head of Marketing/Creative. Collaboration will be extensive with marketing specialists, product managers, and brand managers, requiring strong communication and stakeholder management skills.

Operations Impact: The Marketing Designer's output directly influences Trade Nation's Go-To-Market (GTM) strategy by creating the visual assets that drive customer acquisition, engagement, and brand perception. Their ability to design effective, KPI-measured creatives and optimize design workflows contributes directly to marketing campaign performance, brand consistency, and operational efficiency within the marketing department. In a regulated industry, their adherence to compliance standards also mitigates risk.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in managing design systems, optimizing creative workflows, and implementing template-based design solutions, which are highly transferable skills in marketing operations.

• Industry Specialization: Deepen knowledge within the fintech and financial services sector, understanding its unique design and regulatory challenges, potentially leading to specialized roles in financial marketing or product design.

• Cross-Functional Leadership: Gain experience collaborating with diverse teams, which can pave the way for leadership roles in creative project management or marketing production.

• Performance Marketing Acumen: Enhance skills in data-driven design and performance marketing, leading to more strategic contributions to campaign effectiveness and potentially roles focused on growth marketing.

📝 Enhancement Note: The role offers a blend of creative execution and operational process improvement, providing a solid foundation for career growth in marketing operations, creative direction, or specialized areas within the fintech marketing domain.

🌐 Work Environment

Office Type: This is a fully remote contractor position. Trade Nation operates globally, and this role is specifically designated for a contractor based in Croatia, allowing for complete remote work.

Office Location(s): While Trade Nation has physical offices in various international locations (UK, Australia, South Africa, Portugal, etc.), this specific role is remote and designated for Croatia. This means the primary "workspace" is the contractor's own home office.

Workspace Context:

• Collaborative Environment: While remote, the role emphasizes close collaboration with marketing, product, and brand teams. This will likely be facilitated through digital collaboration tools, regular virtual meetings, and shared project management platforms.

• Operations Tools & Technology: The contractor will need access to standard design software (Figma, Adobe Creative Suite) and potentially project management and communication tools used by Trade Nation. The company's commitment to "killer insights" suggests a data-rich environment, requiring effective digital communication.

• Team Interaction: Regular virtual check-ins, team meetings, and project-specific discussions will be the primary modes of interaction with colleagues, ensuring integration despite the remote setup.

Work Schedule: As a contractor, the working hours are estimated at 40 hours per week. While remote work offers flexibility, the need for collaboration with teams in different time zones and adherence to financial promotion standards may necessitate availability during specific core business hours. Flexibility will likely be balanced with project deadlines and team coordination requirements.

📝 Enhancement Note: The fully remote nature of the role from Croatia requires self-discipline and strong digital communication skills. The collaborative aspect will be managed through virtual tools, necessitating proficiency in asynchronous and synchronous online collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio will likely be the first step. Ensure your portfolio clearly demonstrates the required skills and experience, with a focus on fintech, KPI-measured campaigns, and template/design system work.

• Skills Assessment/Case Study: You may be asked to complete a design challenge or a take-home assignment that simulates a real-world task, such as designing a campaign creative based on a brief, or optimizing an existing asset. This will assess your design skills, conceptual thinking, and ability to work within brand and compliance guidelines.

• Interview with Hiring Manager/Team: This will be a discussion about your experience, skills, and how you approach design challenges, workflow optimization, and collaboration. Be prepared to discuss your portfolio in detail, explaining your process, rationale, and the impact of your work.

• Final Evaluation: This stage might involve a review of your completed challenge and a final discussion to assess cultural fit and confirm your understanding of the role's operational and compliance demands.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects showcasing fintech/financial services experience, multi-channel campaign design, and a clear understanding of performance metrics (KPIs).

• Highlight Operational Aspects: Include examples of scalable templates, design system contributions, workflow optimization efforts, and how you managed compliance requirements.

• Quantify Impact: Whenever possible, use data to demonstrate the effectiveness of your designs (e.g., "increased conversion by X%," "supported campaign that achieved Y ROI").

• Showcase Process: For key projects, briefly explain your design process, the problem you were solving, your rationale, and the tools you used. This is crucial for a role with operational components.

• Compliance Awareness: If possible, include examples that demonstrate your understanding of working within regulated environments, even if anonymized.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge, paying close attention to target audience, KPIs, brand guidelines, and mandatory compliance elements.

• Time Management: Be mindful of any time constraints provided for the challenge. Prioritize key elements and ensure a polished final output.

• Presentation Readiness: Prepare to present your work, clearly articulating your design choices, how they align with the brief, and any operational considerations (e.g., scalability, template usage).

📝 Enhancement Note: The interview process will likely assess not just design talent but also an understanding of operational efficiency, process adherence, and the ability to deliver results in a regulated industry. Your portfolio and any challenge submissions should reflect this.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable UI components and design systems. Proficiency in Figma is a core requirement.

• Adobe Creative Suite: Including Photoshop for image manipulation, Illustrator for vector graphics, and potentially InDesign for layout and collateral creation.

• AI Integrations & Tools: Familiarity with AI-powered design tools or plugins that enhance efficiency, streamline workflows, or generate creative assets.

Analytics & Reporting:

• While not explicitly a designer's primary tool, understanding how to interpret data from analytics platforms (e.g., Google Analytics, platform-specific ad managers) to inform design decisions will be beneficial.

CRM & Automation:

• Not directly related to design tools, but an understanding of how marketing creatives integrate with CRM systems and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) can provide context for campaign deployment.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. An understanding of AI tools in design and how creative assets integrate into broader marketing technology stacks is a strong advantage.

👥 Team Culture & Values

Operations Values:

• Efficiency & Optimization: A core value will likely be the drive to streamline creative processes, optimize workflows, and leverage tools like design systems and templates for maximum efficiency.

• Data-Driven Decisions: Expect a culture that values insights derived from KPIs and performance data to guide creative strategy and execution, ensuring marketing efforts are effective and ROI-focused.

• Collaboration & Communication: Strong emphasis on working effectively with cross-functional teams, maintaining open communication channels, and ensuring alignment on brand and marketing goals.

• Compliance & Responsibility: Given the fintech industry, a deep respect for and adherence to financial promotion standards and regulatory compliance will be paramount in all creative output.

• Innovation & Adaptability: A willingness to explore new design tools (like AI integrations) and adapt to evolving marketing trends and platform requirements in a fast-paced environment.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing, product, and brand teams, acting as a bridge between creative execution and strategic GTM objectives.

• Process-Oriented Feedback: Expect a culture where feedback is regularly exchanged on designs, workflows, and process improvements, with a focus on constructive critique to enhance overall output.

• Knowledge Sharing: An environment that encourages sharing best practices, new design techniques, and insights from campaign performance to benefit the entire team and drive continuous improvement.

📝 Enhancement Note: The company's stated commitments ("We have each other’s backs," "We challenge each other," "We thrive together") suggest a supportive, growth-oriented, and collaborative culture. For this role, these values translate into proactive teamwork, a willingness to improve processes, and a commitment to delivering high-quality, compliant creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: The primary challenge will be to create innovative and engaging visuals while strictly adhering to the complex financial promotions standards and risk warning requirements inherent in the fintech industry.

• Remote Collaboration: Effectively collaborating and maintaining strong communication with diverse, potentially time-zone-distributed teams from a remote location requires proactive effort and mastery of digital collaboration tools.

• Pace of the Fintech Industry: Keeping pace with rapid market changes, evolving customer expectations, and new marketing technologies in the dynamic fintech sector demands continuous learning and adaptability.

• Optimizing Design Workflows: Continuously identifying bottlenecks and implementing improvements in design processes, template management, and tool utilization to meet increasing demands for creative output.

Learning & Development Opportunities:

• Specialized Fintech Marketing Expertise: Gain deep insights into the nuances of marketing financial products, understanding customer psychology, and navigating regulatory landscapes.

• Advanced Design System Management: Develop expertise in building, maintaining, and scaling comprehensive design systems that drive brand consistency and operational efficiency across large organizations.

• Performance Marketing Acumen: Enhance skills in data analysis and its application to creative strategy, enabling more impactful, ROI-driven design decisions.

• Cross-Functional Project Leadership: Opportunities to lead or contribute significantly to integrated marketing campaigns, enhancing project management and stakeholder communication skills.

• Exposure to AI in Design: Explore and apply emerging AI tools and technologies to creative workflows, staying at the forefront of design innovation.

📝 Enhancement Note: This role offers a unique opportunity to combine creative design skills with operational process management within a high-growth, regulated industry, presenting significant challenges and rewarding growth prospects.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict regulatory or compliance requirements. How did you approach it, and what was the outcome?" (Focus on your process for integrating compliance into design, not just the final look.)

• "How do you approach creating scalable design templates or contributing to a design system? Walk us through your process and the benefits you see." (Highlight your understanding of efficiency, consistency, and maintainability.)

Company & Culture Questions:

• "What interests you about Trade Nation and the fintech industry specifically?" (Research Trade Nation’s mission, values, and recent news. Connect your skills to their business objectives.)

• "How do you approach collaboration with non-design teams (e.g., marketing, product)?" (Emphasize clear communication, understanding their objectives, and being receptive to feedback.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase your best work, prioritizing fintech/financial services examples. Use clear headings and concise descriptions.

• Tell a Story: For each key project, explain the problem, your solution, your role, the tools used, and the measurable results achieved. Focus on the "why" behind your design decisions.

• Highlight Operational Contributions: Specifically point out examples of template creation, design system work, workflow improvements, or how you managed compliance. Quantify impact where possible.

• Be Ready for Technical Deep Dives: Be prepared to discuss your proficiency with Figma, Adobe Creative Suite, and any AI tools you’ve used.

• Showcase Adaptability: Include examples of how you've localized assets or adapted designs for different channels and audiences.

📝 Enhancement Note: Prepare to articulate not just your design skills but also your understanding of operational processes, efficiency, and compliance within the context of marketing campaigns and the fintech industry.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Workable application link provided.

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "Fintech," "KPI-measured creatives," "Figma," "Adobe Creative Suite," "design systems," "workflow optimization," and "financial promotions standards." Quantify achievements with data where possible.

• Curate Your Portfolio: Ensure your portfolio is easily accessible and prominently features your strongest work relevant to fintech, multi-channel campaigns, template creation, and any experience with compliance. Use clear descriptions for each project, focusing on process and results.

• Prepare for a Design Challenge: Be ready to demonstrate your design skills and operational thinking through a potential take-home assignment or skills test. Practice articulating your design choices and process concisely.

• Research Trade Nation: Understand the company's mission, values, products, and market position. Familiarize yourself with their brand guidelines and recent marketing campaigns to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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