Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Penguin Ai

Location: Costa Rica

Job Type: Full-Time, Salaried

Category: Marketing Design, Creative Operations

Date Posted: May 28, 2026

Experience Level: 2-5 Years

Remote Status: Remote OK

🚀 Role Summary

• Owns high-impact visual design across brand, web, decks, and campaigns, focusing on shipped production work.

• Develops and maintains componentized Figma design systems, including auto layout, components, and variables.

• Crafts magazine-grade presentation decks, optimizing layout, typography, and narrative flow.

• Produces pixel-perfect assets for digital, event, and print, ensuring clear specifications for engineers and vendors.

• Collaborates closely with Marketing, Product, and Operations to ensure brand intentionality, consistency, and impact.

📝 Enhancement Note: This role is described as a "production role involving shipped work, not side projects," indicating a strong emphasis on delivering tangible design assets that directly contribute to marketing and business objectives. The collaboration with "Ops" suggests an integration with operational workflows and data, even for a design role. The mention of "measurable campaign and conversion outcomes" implies that design effectiveness will be evaluated based on business impact, a key tenet of Revenue Operations.

📈 Primary Responsibilities

• Design and deliver end-to-end creative assets including brand identity elements, web screens, landing pages, campaign creative, and master Google Slides templates.

• Build and maintain organized, component-based Figma files utilizing advanced features like auto layout, components, and variables for scalability and consistency.

• Lead deck design initiatives, establishing master templates, refining layouts, and ensuring strong visual hierarchy and narrative coherence for complex presentations.

• Produce precise production-ready files for various channels (digital, event, print), generating clear specifications for seamless handoff to engineering and external vendors.

• Drive creative strategy by contributing a clear point of view, constructively challenging briefs, and actively seeking opportunities to enhance campaign effectiveness.

• Meticulously manage design details such as kerning, hierarchy, alignment, iconography, and overall visual consistency to uphold brand integrity.

• Iterate rapidly with cross-functional teams (Product, Marketing, Content) to develop creative solutions that demonstrably improve campaign performance and conversion rates.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only execute creatively but also think strategically about how design impacts business outcomes, aligning with GTM (Go-To-Market) objectives. The emphasis on "measurable campaign and conversion outcomes" and collaboration with "Ops" suggests that this role may interface with data-driven marketing strategies and potentially contribute to A/B testing or conversion rate optimization efforts through design.

🎓 Skills & Qualifications

Education: Bachelor's degree in a related field or equivalent relevant experience.

Experience: 2-3 years of in-house or agency experience in product, brand, or general design, with a focus on shipped production work rather than template-based design.

Required Skills:

• Figma fluency, including proficiency in auto layout, components, and variables for efficient design system management.

• Mastery of Google Slides for creating sophisticated master templates and slide layouts.

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Canva for diverse creative tasks.

• Strong command of written and spoken English, essential for async remote collaboration.

• Demonstrated ability to articulate a clear point of view, constructively critique briefs, and defend design decisions.

• Meticulous attention to detail, with a strong understanding of typography, alignment, spacing, and visual hierarchy.

Preferred Skills:

• Experience delivering AI or automation project creative with measurable impact.

• Proven ability to thrive in a high-growth startup environment.

• Background or interest in healthcare, health-tech, or enterprise B2B industries.

• Illustration skills or an illustrator's mindset.

• Experience as the sole or primary designer in an early-stage startup.

• Motion design skills (After Effects, Lottie) for social and event video content.

• Familiarity with Webflow or providing clean Figma specifications to developers.

• Event/experiential design experience (booth graphics, signage, swag).

• Basic HTML/CSS knowledge for landing pages and email templates.

📝 Enhancement Note: The blend of core design skills with preferred experience in AI, health-tech, and startup environments suggests Penguin Ai is looking for a versatile designer who can adapt to their specific industry and growth stage. The emphasis on "measurable impact" and "conversion outcomes" hints at a need for data-informed design, a skill increasingly valued in Revenue Operations and GTM functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a distinct artistic voice across brand, web, decks, and campaigns.

• Include examples of work that was shipped and directly impacted customers or business objectives.

• Demonstrations of your ability to build and maintain clean, componentized Figma files.

• Examples of complex deck design, highlighting master templates and narrative construction.

Process Documentation:

• Showcase your process for developing creative strategy, including how you approach briefs and defend design choices.

• Illustrate your workflow for creating and maintaining Figma design systems, including componentization and variable usage.

• Provide examples of how you iterate with cross-functional teams to achieve measurable campaign and conversion outcomes.

• Document your approach to ensuring visual consistency and attention to detail across various design deliverables.

📝 Enhancement Note: For a role emphasizing "shipped work" and "measurable outcomes," the portfolio should not just be a collection of pretty pictures. It needs to tell a story about the design process, the problem solved, the user/customer impact, and ideally, the business results achieved. Highlighting proficiency in Figma systems and Google Slides mastery is critical.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Marketing Designers in Costa Rica with a focus on high-growth tech companies, a competitive salary range would likely fall between $35,000 - $55,000 USD annually. This estimate considers the cost of living in Costa Rica, the experience level required (2-3 years minimum, up to 5 years preferred), and the specialized skill set in demand.

Benefits:

• Medical, vision, and dental coverage to ensure employee well-being.

• Generous vacation policy and company holidays to promote work-life balance and prevent burnout.

• A unique opportunity to be at the forefront of AI in healthcare, witnessing significant industry transformation.

Working Hours: The role is listed as salaried full-time, implying a standard 40-hour work week. However, the asynchronous remote collaboration across US time zones suggests a degree of flexibility in daily scheduling, provided deadlines and team communication needs are met.

📝 Enhancement Note: Salary for this role in Costa Rica will depend heavily on the company's funding stage, profitability, and specific compensation philosophy. For a tech startup like Penguin Ai, particularly one in a high-demand field like AI, a competitive salary is crucial. The provided range is an estimate based on typical market rates for similar roles in the region, adjusted for the tech industry and the specific requirements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Penguin Ai operates within the Artificial Intelligence (AI) and Health-Tech sectors, focusing on transforming healthcare. This is a rapidly evolving and highly impactful industry where design plays a crucial role in communicating complex solutions and building trust.

Company Size: While exact numbers aren't provided, the description of a "high-growth startup" and "early-stage startup" implies a dynamic, agile environment. This likely means a lean team structure where individuals wear multiple hats and can have significant influence.

Founded: The company's founding date is not specified, but the context of "early-stage startup" and "high-growth" suggests it's a relatively young company looking to scale rapidly.

Team Structure:

• The Marketing Designer will work closely with the Marketing Manager.

• Collaboration is expected with Product and Operations teams, indicating a cross-functional approach to GTM initiatives.

Methodology:

• Emphasis on "shipped work" and "measurable campaign and conversion outcomes" suggests a results-oriented, data-informed approach.

• The need for "intentional, consistent, and unmistakable" branding points to a structured approach to brand management.

• Collaboration across US time zones implies a strong reliance on asynchronous communication tools and clear documentation.

Company Website: penguinai.co

📝 Enhancement Note: The "Join Our Colony!" tagline and "waddle" references suggest a company culture that is playful and values unity, possibly with an AI or animal-themed branding. This could translate to a collaborative, enthusiastic, and mission-driven environment. The focus on healthcare impact ("saves lives") indicates a strong mission orientation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Marketing Designer with significant ownership. It requires 2-3 years of dedicated production experience with a strong portfolio. The emphasis on owning "high-impact visual work" and contributing to "creative strategy" suggests it's more than just a production role; it's an opportunity to influence brand direction and campaign effectiveness.

Reporting Structure: The designer will report to the Marketing Manager and collaborate closely with Product and Operations teams. This structure allows for direct influence on marketing initiatives and visibility into broader GTM strategies.

Operations Impact: The role directly impacts the company's Go-To-Market (GTM) strategy by creating compelling visual assets that drive brand perception, campaign engagement, and ultimately, customer acquisition and conversion. The expectation to "deliver measurable campaign and conversion outcomes" links design work directly to revenue-generating activities, a key concern for Revenue Operations.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI/Health-Tech design, motion graphics, or illustration.

• Leadership Potential: Grow into a lead design role within a growing startup, potentially managing future design hires or external agencies.

• Strategic Influence: Gain experience in shaping brand identity and GTM strategies by working closely with marketing and product leadership.

• Industry Exposure: Become an expert in designing for the AI and healthcare sectors, a highly valuable niche.

• Process Optimization: Contribute to refining design workflows and collaboration processes within a fast-paced startup environment.

📝 Enhancement Note: While this is a design role, the collaboration with "Ops" and focus on "measurable outcomes" provides an entry point for understanding and contributing to the operational side of GTM. Aspiring operations professionals might see this as a way to gain visual communication skills that complement analytical strengths, or for designers to develop a more business-oriented mindset.

🌐 Work Environment

Office Type: This is a remote-first position, with the primary work environment being home-based. The mention of "async remote collaboration across US time zones" indicates a strong reliance on digital communication tools and a structured approach to remote work.

Office Location(s): The role is based in Costa Rica, but the "Remote OK" status implies that while the company may have a presence or legal entity there, the employee will work remotely. This offers flexibility in daily work location within Costa Rica.

Workspace Context:

• A fully remote setup requiring self-discipline and effective time management.

• Reliance on digital collaboration tools (e.g., Slack, Figma, Google Workspace) for seamless teamwork.

• Opportunities to interact with a diverse, globally distributed team, fostering cross-cultural communication skills.

• The potential for a "delightful chaos" environment suggests a dynamic and energetic workspace, characteristic of high-growth startups.

Work Schedule: The role is full-time. While specific hours are not dictated, the need for asynchronous collaboration across US time zones implies a degree of flexibility, allowing individuals to structure their workday to accommodate both personal needs and team responsibilities, as long as communication and deadlines are met.

📝 Enhancement Note: For operations roles, understanding remote work dynamics is key. This role emphasizes asynchronous communication, which requires excellent written communication skills and proactive engagement. The "delightful chaos" and "high-growth startup" environment suggest a fast-paced, sometimes unpredictable, but potentially rewarding work atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your portfolio and resume to assess your design skills, relevant experience, and cultural fit. Be prepared to articulate your artistic voice and production capabilities.

• Skills Assessment/Design Challenge: You may be given a short design task or asked to present a case study from your portfolio that demonstrates your problem-solving approach, design process, and ability to deliver results. Focus on a project that shows measurable impact.

• Team/Manager Interviews: Discussions with the Marketing Manager and potentially other team members (Product, Ops) to evaluate collaboration style, communication skills, and alignment with company values. Be ready to discuss how you've worked with non-designers and contributed to business objectives.

• Final Round: Potentially an interview with senior leadership to discuss your vision for the role and your potential impact on the company's growth.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills (Figma systems, deck design, campaign creative, shipped work).

• Showcase Process & Impact: For each project, clearly outline the problem, your role, your process, the solutions you designed, and most importantly, the outcomes or impact achieved (e.g., increased conversion rates, improved engagement, successful campaign launch).

• Highlight Figma & Google Slides Mastery: Ensure your portfolio includes examples demonstrating your proficiency in building componentized Figma files and crafting sophisticated Google Slides decks.

• Tell a Story: Frame your projects as narratives. Explain why you made certain design decisions and how they contributed to the overall goals.

• Production Focus: Emphasize projects that involved end-to-end creation and delivery, not just conceptual work.

Challenge Preparation:

• If a design challenge is provided, focus on understanding the brief thoroughly.

• Prioritize delivering a clear, well-reasoned solution within the given timeframe, even if it's not perfectly polished.

• Be prepared to present your thought process and justify your design decisions, especially how they align with business objectives like conversion or brand consistency.

📝 Enhancement Note: For a role that mentions collaboration with "Ops" and "measurable outcomes," expect interview questions that probe your understanding of how design contributes to business goals. Be ready to discuss ROI, conversion metrics, and how you've used data or feedback to inform your design decisions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design system creation, componentization, prototyping, and collaboration. Proficiency in auto layout, components, and variables is crucial.

• Google Slides: Required for creating master templates and high-quality presentation decks.

• Adobe Creative Suite: Illustrator, Photoshop, and InDesign are necessary for a range of graphic design tasks, including asset creation and print production.

• Canva: Mentioned as a proficiency requirement, likely for quick marketing collateral or social media assets.

Analytics & Reporting:

CRM & Automation:

Other Tools:

• Webflow: Preferred for website design and development handoff.

• After Effects / Lottie: For motion design.

• HTML/CSS: Basic knowledge for landing pages and email templates.

📝 Enhancement Note: The technology stack is heavily design-centric. For operations professionals, understanding how these design tools integrate with marketing automation platforms, CRMs, and analytics tools is key. The mention of Webflow and handoff to developers is a point of operational interest, as it relates to website deployment efficiency.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: The company emphasizes delivering "measurable campaign and conversion outcomes" and creating work that "fundamentally matters, transforms healthcare and ultimately saves lives." This points to a value placed on tangible results and a strong mission.

• Excellence & Detail: "Sweat the details: kerning, hierarchy, alignment, iconography, and visual consistency" and "Meticulous attention to detail" highlight a commitment to high-quality execution.

• Collaboration & Communication: "Working alongside our Marketing Manager, you’ll collaborate with Product, and Ops" and "comfortable with async remote collaboration" underscore the importance of teamwork and clear communication.

• Proactiveness & Ownership: "You’ll own high‑impact visual work" and "A point of view: able to push back constructively, improve briefs, and defend design choices" indicate a value placed on initiative and creative leadership.

• Adaptability & Resilience: Thriving in "delightful chaos" and the "beautiful chaos of a high-growth startup" suggests an appreciation for dynamic environments and the ability to adapt.

Collaboration Style:

• Cross-functional Integration: Close collaboration with Marketing, Product, and Operations is expected, requiring designers to translate business needs into visual solutions and vice-versa.

• Asynchronous Communication: A reliance on digital tools and clear documentation for communication across different time zones.

• Constructive Feedback Culture: Encouragement to "push on creative strategy," "question assumptions," and "improve briefs" indicates an openness to feedback and collaborative improvement.

📝 Enhancement Note: The "colony" theme and playful language suggest a culture that balances professionalism with a sense of fun and belonging. For operations roles, understanding how design contributes to the overall GTM strategy and how to effectively collaborate with creative teams is valuable.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Production & Strategy: The role requires both high-volume production of assets and strategic input on creative direction, demanding strong time management and prioritization skills.

• Async Remote Collaboration: Effectively communicating and collaborating with a distributed team across US time zones requires proactive engagement and excellent written communication.

• Startup Pace: Navigating the "delightful chaos" and rapid growth of an early-stage startup can be demanding, requiring adaptability and resilience.

• Brand Consistency: Maintaining a consistent and "unmistakable" brand identity across diverse deliverables for a growing company requires rigorous attention to detail and system building.

Learning & Development Opportunities:

• Deepen AI/Health-Tech Design Expertise: Gain specialized knowledge and experience in a critical and growing industry.

• Develop Strategic Design Skills: Grow from a production-focused role to one that significantly influences brand and GTM strategy.

• Master Design Systems & Workflow Optimization: Refine skills in building scalable design systems and improving design workflows within a startup context.

• Expand Skillset: Opportunity to learn or enhance skills in motion design, illustration, Webflow, or basic HTML/CSS.

• Leadership in a Growing Team: Potential to grow into a design lead role as the company scales.

📝 Enhancement Note: For operations professionals, understanding these challenges helps in anticipating how to support creative teams and integrate design workflows. Growth opportunities in strategic influence and workflow optimization are areas that overlap with operations interests.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to push back on a brief or defend a design choice. What was the outcome?" (Focus on constructive criticism, data-informed decisions, and positive resolution.)

• "How do you approach building and maintaining a design system in Figma? Can you walk us through your process for creating components and using auto layout?" (Demonstrate technical Figma skills and system-thinking.)

• "Tell us about a campaign you designed that had measurable results. What were the objectives, your role, and the impact?" (Highlight your ability to connect design to business outcomes and conversion. Be ready to discuss metrics.)

Company & Culture Questions:

• "What excites you about Penguin Ai's mission to transform healthcare with AI?" (Align your passion with the company's purpose.)

• "How do you approach working in a fast-paced, potentially chaotic startup environment?" (Express enthusiasm for dynamic settings and adaptability.)

• "Describe your experience collaborating with marketing, product, and operations teams. How do you ensure effective communication and alignment?" (Showcase your cross-functional collaboration skills, especially with non-designers.)

Portfolio Presentation Strategy:

• Structure: For each project, follow a clear narrative: Problem/Objective -> Your Role/Process -> Solution -> Results/Impact.

• Visuals: Use high-quality mockups and clear visuals. For Figma work, consider a live demo or screen recordings showing your file organization and component usage.

• Metrics: Quantify results whenever possible. If exact numbers aren't available, discuss the intended impact or qualitative feedback.

• Conciseness: Be brief and to the point. Focus on the most impactful aspects of your work.

• Relevance: Tailor your presentation to highlight projects that align with Penguin Ai's needs (e.g., B2B, AI/health-tech context if possible, campaign work).

📝 Enhancement Note: Given the mention of "Ops" and "measurable outcomes," be prepared to discuss how design contributes to the broader GTM strategy, lead generation, and customer conversion. Frame your design decisions in terms of their business impact.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on rippling.com.

• Portfolio Curation: Carefully select 3-5 of your most relevant and impactful design projects. Ensure they showcase your Figma system building, Google Slides mastery, and production-level creative work. Prepare to articulate the process and measurable outcomes for each.

• Resume Optimization: Tailor your resume to highlight your 2-3+ years of production experience, specific tool proficiencies (Figma, Adobe Suite, Google Slides), and any experience relevant to AI, health-tech, or startup environments. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your point of view, and how your work drives business results. Prepare specific examples for common interview questions, focusing on collaboration and impact.

• Company Research: Familiarize yourself with Penguin Ai's mission, their AI focus in healthcare, and their brand identity. Understand their "colony" culture and how you can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.