Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Ivo Inc.

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Marketing Design / Brand Design

Date Posted: 2026-05-27

Experience Level: Mid-Level (3-6 years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual narrative of Ivo's brand across all marketing touchpoints, from digital platforms to physical events.

• Execute high-quality design for a variety of marketing collateral, including digital ads, social media graphics, and web pages.

• Collaborate closely with Brand and Content teams to translate complex campaign concepts and research into compelling visual stories.

• Maintain and evolve Ivo's distinct visual identity, ensuring brand consistency across all customer interactions and marketing initiatives.

• Partner with external creative agencies and vendors to ensure seamless execution of design projects.

📝 Enhancement Note: This role is crucial for a growing B2B SaaS company in the legal tech/AI space. The Marketing Designer will be instrumental in shaping the company's visual communication to a sophisticated, thoughtful audience, requiring a strong understanding of brand consistency and a keen eye for detail. The emphasis on "legal tech" and "AI" suggests a need for designs that convey innovation, trust, and clarity.

📈 Primary Responsibilities

• Lead the design and execution of diverse marketing assets, including digital advertisements, social media graphics, event booth materials, one-pagers, presentations, and landing pages.

• Design and optimize web pages and digital experiences, ensuring a seamless and engaging user journey that aligns with marketing campaign objectives.

• Translate campaign concepts, original research, and product value propositions into compelling visual executions that resonate with the target audience.

• Proactively maintain and evolve Ivo's visual identity system, ensuring strict adherence to brand guidelines across all internal and external touchpoints.

• Collaborate with the Brand and Content teams on the creation and refinement of video assets, contributing to multimedia marketing strategies.

• Support event production by designing impactful out-of-home and in-venue materials that enhance brand presence and engagement.

• Partner effectively with external creative agencies and production vendors, managing the briefing, review, and delivery process to ensure high-quality output.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant ownership. The emphasis on "translating campaign concepts and original research" suggests a need for strategic thinking beyond just aesthetic execution. The collaboration with external agencies indicates a requirement for strong project management and communication skills in addition to design expertise.

🎓 Skills & Qualifications

Education: While a formal degree is not explicitly required, a strong educational foundation in Graphic Design, Visual Communications, or a related field is highly beneficial. Candidates are expected to demonstrate equivalent practical knowledge.

Experience: 3-6 years of dedicated experience in marketing or brand design, with a strong preference for candidates who have worked within a B2B SaaS environment.

Required Skills:

• Demonstrated visual flair, creative risk-taking, and a high level of design execution, evidenced by a robust portfolio.

• Proven experience in web design, with a specific emphasis on proficiency in Webflow for creating and managing digital experiences.

• Advanced proficiency in Figma, Ivo's primary design tool, for collaborative design workflows and component management.

• Expertise in the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for comprehensive graphic design tasks.

• Comfort and adaptability working in a fast-paced, small-team environment, demonstrating the ability to own design projects end-to-end.

• Exceptional visual instincts and an editor's eye for detail, with a proactive approach to identifying and rectifying design inconsistencies.

Preferred Skills:

• Experience with motion graphics design and video editing software such as After Effects, Premiere Pro, or similar tools.

• Familiarity with content marketing strategies and the creation of assets that support thought leadership and lead generation.

• Understanding of UX/UI principles as they apply to marketing-driven digital experiences.

📝 Enhancement Note: The requirement for Webflow experience is a key technical skill. The "editor's eye" and ability to synthesize feedback are critical soft skills for ensuring brand consistency and stakeholder alignment in a dynamic B2B SaaS environment. The preference for B2B SaaS experience suggests a need for understanding complex value propositions and targeting specific professional audiences.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-6 years of professional design work, with a clear emphasis on marketing and brand design projects.

• Include case studies that highlight creative risk-taking, innovative problem-solving, and a high standard of visual execution.

• Present examples of web design projects, specifically demonstrating experience with Webflow or similar visual development platforms.

• Feature projects that illustrate the ability to maintain and evolve a consistent visual identity across various marketing channels.

Process Documentation:

• Demonstrate experience in translating campaign concepts and original research into compelling visual designs through project examples.

• Show how you have collaborated with Brand and Content teams on integrated marketing initiatives, including video assets.

• Provide examples of how you have managed and executed design projects end-to-end in a fast-moving environment.

• Illustrate your process for receiving and synthesizing feedback from multiple stakeholders to refine designs.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evidence of a candidate's visual flair, technical skills, and ability to execute within a B2B SaaS context. Specific examples of web design using Webflow and brand identity evolution are critical to highlight.

💵 Compensation & Benefits

Salary Range:

The base salary range for this role is $142,000 - $160,000 USD per year. This range is determined by factors such as experience, expertise, and overall fit for the position. Commission is not guaranteed.

Benefits:

• Medical, Dental, and Vision Plans: Comprehensive coverage designed to meet the diverse needs of employees and their families.

• 401(k) Program: A company-sponsored retirement savings plan to support long-term financial security.

• Commuter Benefits: Assistance to make daily commutes to the San Francisco office more convenient and cost-effective.

• Unlimited Paid Time Off (PTO): Encourages employees to take the time they need to recharge, maintain well-being, and ensure peak performance.

• Catered Lunch: Provided five days a week, fostering a collaborative and convenient work environment.

• Premium Snacks and Coffee: On-site amenities to keep the team energized and focused.

• Gym Access: Convenient access to fitness facilities within the office building.

• Dog-Friendly Environment: A welcoming atmosphere for employees who wish to bring their dogs to the office.

Working Hours: The role is structured around a standard 40-hour work week, typical for full-time positions in the industry.

📝 Enhancement Note: The salary range is competitive for a mid-level Marketing Designer in San Francisco, reflecting the company's growth and the specialized skills required. The extensive on-site perks, including catered lunches and gym access, emphasize the company's commitment to employee well-being and a positive office culture, which is particularly relevant for an on-site role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Tech / Artificial Intelligence (AI) within Contract Intelligence. Ivo is revolutionizing how agreements are reviewed, moving beyond traditional manual processes.

Company Size: Post-Series B funding, experiencing significant growth (800% in the last 12 months), indicating a dynamic, fast-paced startup environment with increasing scale.

Founded: Ivo was founded with a mission to modernize agreement review through AI, aiming to replace inefficient, trust-based systems with intelligent solutions. This history suggests a culture of innovation and a drive to solve complex, long-standing problems.

Team Structure:

• The Marketing team is growing, implying opportunities for early team members to shape processes and strategy.

• Collaboration is key, especially between Brand, Content, and Design, suggesting a cross-functional approach to marketing initiatives.

Methodology:

• Data-Driven Design: Campaigns and visual executions are informed by original research and data, requiring designers to understand and translate insights.

• High-Level Execution: The target audience is sophisticated and "allergic to noise," demanding designs that are not only beautiful but also clear, purposeful, and impactful.

• Iterative Improvement: The emphasis on evolving the visual identity suggests a continuous improvement mindset, where designs are refined based on feedback and performance.

Company Website: https://www.ivo.ai/

📝 Enhancement Note: The company's focus on AI and legal tech, coupled with rapid growth and a Series B funding round, positions Ivo as a disruptive force. The culture likely values innovation, rapid execution, and a data-informed approach. The "small-team environment" means designers will have significant autonomy but also responsibility for end-to-end project ownership.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Marketing Designer. This role is pivotal for shaping the company's external image and requires a blend of creative talent and strategic execution. It's a position for someone who can operate independently and contribute significantly to marketing efforts.

Reporting Structure: The Marketing Designer will likely report to a Marketing Lead, Brand Manager, or Head of Marketing, working closely with the Brand and Content teams. The role demands effective collaboration across these functions.

Operations Impact: The Marketing Designer's work directly influences brand perception, market education, lead generation, and customer engagement. High-quality visual design is critical for a B2B SaaS company targeting a sophisticated audience, impacting brand credibility and the effectiveness of marketing campaigns. The designs will support sales enablement and contribute to the overall growth trajectory of the company.

Growth Opportunities:

• Design Leadership: As the company scales, opportunities may arise to lead design initiatives, mentor junior designers, or specialize in specific areas like web design or campaign creative.

• Skill Expansion: The company encourages creative risks and collaboration with video assets, offering chances to develop skills in motion graphics, video editing, and broader integrated marketing campaign development.

• Strategic Contribution: By owning projects end-to-end and working closely with Brand and Content, there's potential to influence broader marketing strategies and contribute to defining the company's visual direction.

📝 Enhancement Note: This role offers significant growth potential within a rapidly expanding startup. The opportunity to shape brand identity in a burgeoning industry like legal tech AI is substantial. The emphasis on end-to-end ownership and collaboration suggests a path toward more strategic design leadership roles.

🌐 Work Environment

Office Type: Ivo Inc. maintains a vibrant, on-site office environment in Downtown San Francisco. This suggests a collaborative workspace designed to foster team interaction and productivity.

Office Location(s): San Francisco, California, United States. This prime location offers access to a major tech hub, with amenities and a professional atmosphere conducive to design work.

Workspace Context:

• Collaborative Hub: The office is designed to facilitate interaction, with catered lunches provided five days a week, encouraging team bonding and spontaneous idea sharing.

• Resource-Rich: Employees have access to premium snacks, coffee, and a gym located within the building, supporting employee well-being and convenience.

• Team Interaction: The dog-friendly environment contributes to a relaxed yet professional atmosphere, fostering a sense of community among team members.

Work Schedule: The standard work schedule is 40 hours per week. While the role is on-site, the company's culture, characterized by unlimited PTO, suggests a focus on results and employee well-being, allowing for flexibility where appropriate.

📝 Enhancement Note: The on-site requirement in Downtown San Francisco, coupled with extensive office perks, indicates a company culture that values in-person collaboration and provides a supportive and engaging physical workspace for its employees. This environment is ideal for a designer who thrives on team interaction and readily available resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios against the stated requirements, focusing on demonstrated experience in marketing design, B2B SaaS, Figma, Adobe Creative Suite, and Webflow.

• Portfolio Presentation/Screening: Candidates will likely present their portfolio, discussing key projects, their design process, and how they translated client needs into visual solutions. This is a critical step to assess design flair, execution level, and risk-taking.

• Hiring Manager/Team Interviews: Interviews with the hiring manager and potentially team members to assess cultural fit, collaboration style, and deeper understanding of design principles and marketing strategy. Expect questions about how you approach design challenges and contribute to a team.

• Design Challenge (Potential): A small, focused design task or case study may be presented to evaluate problem-solving skills, design thinking, and ability to execute within a given timeframe and brief.

• Final Interview: May involve senior leadership to discuss overall fit and strategic contribution.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase B2B SaaS marketing design, brand evolution, and web design (especially Webflow).

• Showcase Process: For each project, clearly articulate the problem, your role, the design process, your creative rationale, the tools used (Figma, Adobe Suite, Webflow), and the outcome or impact.

• Highlight Impact: Quantify results where possible (e.g., increased engagement, conversion rates) or describe qualitative impact on brand perception.

• Demonstrate Brand Consistency: Include examples where you successfully maintained or evolved a brand's visual identity across multiple touchpoints.

• Prepare for Questions: Be ready to discuss your design choices, how you handle feedback, and your experience in fast-paced environments.

Challenge Preparation:

• Understand the Context: If a design challenge is given, thoroughly research Ivo's brand, target audience, and current marketing efforts.

• Focus on Core Skills: Practice creating marketing assets (e.g., ad, social graphic, landing page snippet) using Figma and adhering to brand guidelines.

• Communicate Your Thinking: Be prepared to articulate your design decisions, constraints, and potential iterations.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates should prepare to thoroughly discuss their work, demonstrating not just aesthetic skill but also strategic thinking and understanding of B2B SaaS marketing objectives. The emphasis on Webflow and Figma means proficiency in these tools should be clearly evident.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for collaborative design, prototyping, and interface design. Mastery is essential for this role.

• Adobe Creative Suite: Including Photoshop for image manipulation, Illustrator for vector graphics, and InDesign for layout and print materials.

• Webflow: Crucial for designing, building, and managing responsive websites and landing pages.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• After Effects/Premiere Pro: Preferred for motion graphics and video editing capabilities.

• Project Management Tools: Familiarity with tools like Asana, Jira, or Trello may be beneficial for managing design tasks.

📝 Enhancement Note: Proficiency in Figma, Adobe Creative Suite, and Webflow are non-negotiable technical requirements. The preference for motion graphics tools highlights an opportunity for candidates to showcase broader multimedia design skills. Understanding how design impacts key marketing metrics is a valuable, though not explicitly required, asset.

👥 Team Culture & Values

Operations Values:

• Innovation & Disruption: A core value driven by the company's mission to transform contract intelligence with AI. Designers are expected to bring creative, forward-thinking ideas.

• High Execution & Quality: A commitment to producing work of the highest standard, reflecting the sophisticated nature of the target audience and the company's premium market position.

• Collaboration & Transparency: Working effectively within a growing team, sharing ideas, and being open to feedback are crucial for success.

• Data-Informed Creativity: While creativity is paramount, designs should be grounded in research and strategic objectives, aiming for measurable impact.

• Ownership & Autonomy: A culture where individuals are empowered to take full responsibility for their work and drive projects to completion.

Collaboration Style:

• Cross-Functional Integration: Designers will work closely with Brand, Content, Marketing, and potentially Product teams to ensure cohesive messaging and visual representation.

• Feedback-Driven Iteration: An environment that encourages constructive feedback as a means to refine designs and achieve optimal outcomes.

• Shared Vision: A collective effort to build a strong, recognizable brand identity that supports the company's ambitious growth trajectory.

📝 Enhancement Note: The company culture likely values individuals who are proactive, detail-oriented, and can thrive in a collaborative yet autonomous environment. The emphasis on innovation and high execution aligns with the disruptive nature of the legal tech AI industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency at Scale: As Ivo grows rapidly, ensuring the visual identity remains consistent across an increasing volume of marketing materials and touchpoints will be a key challenge.

• Translating Complex Concepts: Visually communicating the intricacies of AI-powered contract intelligence to a sophisticated audience requires clarity and strategic design thinking.

• Balancing Creative Risk with Brand Integrity: Pushing creative boundaries while adhering to established brand guidelines and the company's thoughtful, sophisticated audience profile.

• Fast-Paced Environment: Adapting to rapid iteration cycles and multiple project demands common in a high-growth startup.

Learning & Development Opportunities:

• Expanding Skillset: Opportunity to gain experience in motion graphics, video editing, and potentially more advanced web design techniques.

• Strategic Design Influence: Contribute to the evolution of a rapidly scaling brand identity in a cutting-edge industry.

• Cross-Functional Learning: Gain exposure to marketing strategy, content creation, and the broader business objectives of a B2B SaaS company.

• Industry Exposure: Working within the legal tech and AI space offers unique insights into emerging technologies and market trends.

📝 Enhancement Note: The challenges are typical of a high-growth startup, emphasizing the need for adaptability and strong problem-solving skills. The growth opportunities are substantial, particularly for a designer looking to make a significant impact on brand development and expand their technical and strategic design capabilities.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new digital ad campaign for a B2B SaaS product targeting legal professionals? What are your key considerations?" (Prepares for campaign strategy and target audience understanding).

• "Describe a time you had to evolve or maintain a brand's visual identity across multiple platforms. What was your process?" (Assesses brand stewardship and execution consistency).

• "How do you translate complex technical concepts, like AI in contract intelligence, into clear and compelling visual communications?" (Tests ability to simplify and communicate effectively).

Company & Culture Questions:

• "What excites you about Ivo's mission and the legal tech/AI space?" (Assesses genuine interest and alignment with company goals).

• "How do you handle receiving constructive feedback on your designs from multiple stakeholders?" (Tests collaboration and adaptability).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role, the process, the solution, and the impact.

• Highlight Key Skills: Explicitly point out where you utilized Figma, Adobe Creative Suite, Webflow, and any motion graphics tools.

• Focus on B2B SaaS Relevance: Emphasize projects that demonstrate an understanding of B2B marketing goals, lead generation, and sophisticated audience targeting.

• Showcase Brand Evolution/Consistency: Demonstrate your ability to work within and enhance a brand's visual language.

• Be Prepared for Technical Questions: Anticipate questions about your tool choices and design workflows.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skill but also strategic thinking, an understanding of B2B SaaS marketing, and strong collaborative abilities. The portfolio review is a critical component, so candidates must be prepared to articulate their process and rationale thoroughly.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your most impactful marketing and brand design projects, ensuring they highlight your experience with B2B SaaS, Webflow, Figma, and Adobe Creative Suite.

• Tailor Your Resume: Optimize your resume to emphasize achievements and responsibilities relevant to marketing design, brand identity, and digital asset creation. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, articulating your design process, rationale, and the impact of your work. Be ready to discuss your experience with Webflow and Figma in detail.

• Research Ivo Inc.: Understand the company's mission, target audience, and current brand presence to articulate your interest and demonstrate how your design philosophy aligns with their sophisticated approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.