Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Electromed Inc.

Location: New Prague, Minnesota, United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Services

Date Posted: 2026-05-07

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end design and production of executive-ready marketing materials across digital and print channels, ensuring exceptional precision and brand consistency.

• Act as a cross-functional strategic partner, translating complex medical and clinical information into clear, engaging, and compliant visual assets that support commercial growth.

• Lead creative projects from concept to execution, managing timelines, stakeholder feedback, and ensuring adherence to FDA regulations for marketing materials.

• Own quality control for all creative deliverables, including proofreading, visual consistency, claim accuracy, and version management, to uphold brand integrity.

📝 Enhancement Note: While the title is "Marketing Designer," the description emphasizes responsibilities aligning with a "Marketing Operations" or "Creative Operations" function due to the focus on process, stakeholder management, compliance, and end-to-end project ownership within a regulated industry. This role requires a blend of creative talent and operational rigor.

📈 Primary Responsibilities

• Design and produce a wide range of marketing collateral, including brochures, sales aids, presentations, infographics, trade show assets, email graphics, social media visuals, and website content, ensuring meticulous accuracy and on-brand quality.

• Collaborate closely with marketing, clinical, regulatory, and other internal stakeholders to ensure accuracy of messaging, claims, citations, and compliance with FDA regulations for advertising and promotion.

• Translate intricate technical and clinical concepts into visually compelling and easily understandable designs tailored for healthcare professionals, patients, and diverse company stakeholders.

• Lead and facilitate effective cross-functional working sessions to drive decision-making, resolve feedback efficiently, and ensure adherence to project deadlines.

• Maintain the Electromed editorial calendar across print, email, and social media in close partnership with the digital marketing specialist.

• Ensure all creative assets strictly align with established brand guidelines, maintaining consistent brand voice, style, tone, and usage across all communication platforms.

• Prepare production-ready files for external vendors, meticulously checking for correct color modes, bleeds, trims, and resolution requirements.

• Manage relationships with external marketing service partners concerning print collateral, content availability, and delivery timelines.

• Conduct thorough quality control on all deliverables, including proofreading, visual consistency checks, claim/citation accuracy verification, and robust version management.

• Uphold brand stewardship by interpreting, applying, and evolving brand guidelines consistently across both print and digital mediums.

• Manage file organization, naming conventions, and document version control with a high degree of discipline.

📝 Enhancement Note: The responsibilities highlight a strong need for process management, compliance adherence (FDA regulations), and cross-functional collaboration – key components of operations roles. The emphasis on "executive-ready work" and "owning projects end-to-end" suggests a Senior Designer or Creative Operations Specialist level within the marketing function.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a closely related field.

Experience: Minimum of 5 years of professional design experience, with a proven track record of executing against creative briefs and integrated marketing campaigns.

Required Skills:

• Advanced proficiency in Adobe Creative Suite: Illustrator, InDesign, and Photoshop.

• Strong command of Microsoft Office Suite, particularly PowerPoint and Word for presentations and document creation.

• Demonstrated experience in brand stewardship, with a deep understanding of applying and evolving brand guidelines across various media.

• Solid understanding of typography, layout principles, color modes, paper finishes, and preparing vendor-ready print production files.

• Knowledge of claims and trademark management, including experience incorporating citations, attribution statements, disclaimers, and regulatory language into materials.

• Proven ability to lead creative projects from concept through execution, including facilitating collaborative meetings, capturing decisions, and driving next steps.

• Exceptional attention to detail, with a strong sense of ownership, proactive follow-through, and the ability to organize, manage, and complete multiple projects with limited direction.

• Collaborative mindset and polished executive presence, capable of communicating clearly, asking pertinent questions, and influencing alignment across diverse stakeholders.

Preferred Skills:

• Familiarity with Salesforce Marketing Cloud Engagement.

• Experience with Microsoft Asana for project management.

• Prior experience in the medical device, pharmaceutical, or healthcare industry.

• Project management experience is desired.

📝 Enhancement Note: The "preferred skills" mentioning Salesforce Marketing Cloud and Asana are significant for operations professionals, indicating a need for integration with marketing automation platforms and project management tools, common in marketing operations and creative operations roles. The preference for medical device/pharma experience highlights the importance of understanding regulated industries.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing clean, professional, and strategic design work for both print and digital platforms.

• Case studies demonstrating the ability to translate complex technical or clinical information into clear, engaging visual narratives.

• Examples of work that adhere strictly to brand guidelines and maintain consistent brand voice and style.

• Visualizations of how brand stewardship was applied and evolved across different campaigns or products.

• Demonstrations of understanding and application of print production best practices (color modes, bleeds, resolution).

Process Documentation:

• Examples of how you've managed file organization, naming conventions, and version control for complex projects.

• Documentation or descriptions of your process for leading cross-functional working sessions to drive decisions and gather feedback.

• Case studies highlighting your end-to-end project ownership, from initial brief to final delivery, including timeline management.

• Evidence of your quality control process for creative deliverables, ensuring accuracy and consistency.

📝 Enhancement Note: For a role like this, the portfolio is critical. It needs to showcase not just aesthetic skill but also strategic thinking, understanding of regulated environments, and process management capabilities. Applicants should be prepared to discuss the "how" behind their designs, not just the "what."

💵 Compensation & Benefits

Salary Range: $82,000 - $110,000 annually. The final compensation will be determined based on individual experience, skills, and qualifications.

Benefits:

• Performance-based incentives.

• Comprehensive health benefits package.

• Health Savings Account (HSA) with company contribution.

• Retirement savings options, including a 401(k) with company match.

• Discretionary Time Off (DTO).

• Employee bonus plan.

• Flexible hybrid/remote work options.

• Full pay for maternity, paternity, parental, and short-term disability leaves.

• Employee-driven recognition program.

• Access to hundreds of training opportunities.

• Company-paid educational assistance.

• Well-being on demand resources.

• Perks at Work program.

• Paid Time Off.

Working Hours: Standard full-time hours, typically 40 hours per week, with flexible hybrid/remote work options available.

📝 Enhancement Note: The salary range provided is typical for a Marketing Designer with 5+ years of experience in a hybrid role in a location like New Prague, MN. The extensive list of "Beyond Competitive" benefits indicates a strong emphasis on employee well-being and development, which is a significant draw for potential candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Medical Device Manufacturing. Electromed develops, manufactures, and markets innovative airway clearance devices designed to improve breathing, health, and enable active lives globally.

Company Size: Electromed Inc. is part of SmartVest, which likely operates as a mid-sized to large enterprise given the comprehensive benefits and structured job descriptions. The description mentions "leadership team" and "individual team members," implying a structured organization.

Founded: Electromed's founding date is not explicitly stated, but the company is established and focuses on improving lives through medical technology.

Team Structure:

• The Marketing Designer will likely be part of the Marketing department, working closely with a Digital Marketing Specialist, and collaborating with clinical, regulatory, and commercial teams.

• The role involves cross-functional collaboration, suggesting a matrixed or project-based team structure for specific initiatives.

Methodology:

• Data Analysis & Insights: While not a primary function for the designer, an understanding of how marketing assets perform based on data will be beneficial.

• Workflow Planning & Optimization: The role requires managing projects end-to-end, implying a need for personal workflow optimization and adherence to established marketing processes.

• Automation & Efficiency: Familiarity with tools like Asana and Salesforce Marketing Cloud suggests an environment that leverages technology for efficiency.

Company Website: https://smartvest.com/

📝 Enhancement Note: The company's mission ("Making Life’s important moments possible-one breath at a time") and core values (Customer-Focused, Integrity, Resourceful, Collaborative, Results-Driven) provide critical context for the type of culture and work ethic expected. The focus on "Beyond Competitive" benefits suggests a culture that prioritizes employee well-being and development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Marketing Designer, requiring significant experience (5+ years) and the ability to work independently, manage projects, and influence stakeholders. It sits at a crucial junction between creative execution and marketing operations.

Reporting Structure: The designer will likely report to a Marketing Manager or Director. They will work closely with a Digital Marketing Specialist and collaborate extensively with cross-functional teams including clinical, regulatory, and sales.

Operations Impact: The Marketing Designer plays a vital role in shaping the company's external image and product adoption. By translating complex medical information into clear, engaging, and compliant marketing materials, they directly impact brand awareness, customer understanding, and ultimately, commercial growth and revenue generation. Their work is crucial for effective go-to-market strategies.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in marketing operations by working with tools like Salesforce Marketing Cloud and Asana, and by understanding regulatory compliance processes in a highly regulated industry.

• Creative Specialization: Potential to become a subject matter expert in designing for the medical device/healthcare sector, leading to more specialized and impactful projects.

• Leadership Potential: With strong project management and stakeholder management skills, there's potential to move into a Creative Lead or Marketing Operations role, overseeing projects or a small team.

• Industry Expertise: Gaining deep knowledge in the medical device and healthcare sector provides a valuable niche for future career development.

📝 Enhancement Note: The emphasis on regulatory compliance and translating clinical information suggests that growth in this role involves not just design skill but also an understanding of the complex operational and regulatory landscape of the healthcare industry.

🌐 Work Environment

Office Type: Hybrid work arrangement offering flexibility. This suggests a blend of remote work and in-office collaboration.

Office Location(s): New Prague, Minnesota. The specific office environment is not detailed, but it's implied to be a professional setting conducive to creative work and collaboration.

Workspace Context:

• The hybrid model allows for focused individual work remotely and collaborative sessions, brainstorming, and team integration in the office.

• Access to standard professional design software (Adobe Creative Suite, Microsoft Office) is expected.

• Opportunities for interaction with marketing, clinical, and regulatory teams will be frequent, fostering a collaborative and knowledge-sharing environment.

Work Schedule: Standard full-time (40 hours/week) with flexibility afforded by the hybrid arrangement, allowing for effective management of project timelines and personal work-life balance.

📝 Enhancement Note: The hybrid work model is a significant aspect of the work environment, requiring strong self-management and communication skills from the designer, particularly in coordinating with remote and in-office colleagues.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess design skills, relevant experience, and alignment with job requirements.

• Creative/Technical Interview: A deeper dive into the candidate's portfolio, focusing on design process, problem-solving, handling feedback, and technical proficiency in design software. Expect questions about specific projects, challenges faced, and how they were overcome.

• Cross-functional Stakeholder Interviews: Meetings with marketing, clinical, and regulatory team members to assess collaboration style, communication skills, understanding of compliance, and ability to translate complex information.

• Final Interview: May involve senior leadership to assess cultural fit, strategic thinking, and overall alignment with the company's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best demonstrate the required skills, particularly those involving complex information translation, brand stewardship, and print/digital versatility. Include projects from regulated industries if possible.

• Showcase Process: For each project, clearly articulate the brief, your design process, the challenges you encountered, how you collaborated with stakeholders, and the final outcome/impact.

• Highlight Operations Aspects: Emphasize how you managed timelines, incorporated feedback, ensured compliance, and maintained brand consistency. Quantify results where possible (e.g., "improved engagement by X%," "ensured 100% compliance with FDA guidelines").

• Prepare for Technical Questions: Be ready to discuss your software proficiency, file preparation for print, and understanding of design principles like typography, color theory, and layout.

• Tailor to Electromed: Research Electromed's current marketing materials and brand guidelines to understand their aesthetic and messaging. Be prepared to discuss how your work aligns or could evolve their current style.

Challenge Preparation:

• Design Challenge: You might be asked to complete a small design task or critique existing materials, assessing your ability to apply brand guidelines, handle specific constraints, or translate a piece of information.

• Process/Problem-Solving: Be ready to discuss how you would approach a hypothetical project, manage competing priorities, or resolve design conflicts with stakeholders.

• Compliance Scenarios: Prepare to discuss hypothetical situations involving regulatory review or feedback from clinical teams.

📝 Enhancement Note: The interview process is structured to evaluate not only design talent but also operational capabilities like project management, stakeholder collaboration, and regulatory awareness, crucial for this hybrid creative/operations role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator (vector graphics, logos, icons), InDesign (layout, brochures, presentations), and Photoshop (image editing, digital assets).

• Microsoft Office Suite: High proficiency in PowerPoint (presentations) and Word (document creation, proofreading).

Analytics & Reporting:

CRM & Automation:

• Salesforce Marketing Cloud Engagement (Plus): Knowledge of this platform is a significant advantage, indicating potential use for email campaign design, template creation, and audience segmentation.

• Microsoft Asana (Plus): Familiarity with Asana is desired, suggesting its use for project management, task tracking, and workflow coordination within the marketing team.

Integration & Collaboration:

• Tools for file sharing and collaboration (e.g., cloud storage, internal communication platforms) are implied.

📝 Enhancement Note: The listed tools are standard for design roles, but the "plus" for Salesforce Marketing Cloud and Asana elevates this role towards marketing operations, requiring an understanding of how design assets integrate into broader marketing automation and project management workflows.

👥 Team Culture & Values

Operations Values:

• Customer-Focused: Ensuring all marketing materials effectively communicate value and meet the needs of healthcare professionals and patients.

• Integrity: Upholding accuracy, truthfulness, and ethical standards in all design and messaging, especially crucial in a regulated industry.

• Resourceful: Finding creative solutions to design challenges while working within brand and regulatory constraints.

• Collaborative: Working effectively with diverse internal teams (marketing, clinical, regulatory) and external partners to achieve shared goals.

• Results-Driven: Focusing on creating impactful visuals that contribute to brand awareness, product adoption, and commercial success.

Collaboration Style:

• Cross-functional Integration: The role demands strong collaboration with non-design departments, requiring clear communication and the ability to translate technical/clinical information into design concepts.

• Feedback & Iteration: Expect a process involving multiple rounds of feedback from various stakeholders, necessitating a flexible and constructive approach to revisions.

• Knowledge Sharing: Contributing design expertise and understanding of visual communication to broader marketing initiatives and potentially training others on brand standards.

📝 Enhancement Note: Electromed's core values are a strong indicator of their desired team culture. The emphasis on collaboration and integrity is particularly relevant for a role that bridges creative work with regulatory compliance and diverse stakeholder input.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Information: Effectively simplifying and visualizing intricate medical and clinical data for diverse audiences while maintaining accuracy.

• Regulatory Compliance: Navigating and adhering to strict FDA regulations for marketing materials, requiring meticulous attention to detail and collaboration with the regulatory team.

• Balancing Creative Vision with Brand/Regulatory Constraints: Delivering innovative and engaging designs that meet all brand guidelines and compliance requirements simultaneously.

• Managing Competing Priorities: Juggling multiple projects with tight deadlines from various stakeholders in a fast-paced environment.

• Hybrid Work Coordination: Ensuring seamless collaboration and project flow when working across remote and in-office settings.

Learning & Development Opportunities:

• Advanced Regulatory Design: Deepen expertise in designing for regulated medical device markets.

• Marketing Operations Integration: Gain hands-on experience with marketing automation tools (Salesforce Marketing Cloud) and project management systems (Asana).

• Cross-functional Expertise: Develop a comprehensive understanding of clinical, regulatory, and commercial aspects of the medical device industry.

• Strategic Creative Leadership: Grow into a role with more strategic input on creative direction and campaign development.

• Professional Development: Access to training opportunities and educational assistance provided by the company.

📝 Enhancement Note: The challenges inherent in this role, particularly around compliance and complexity, offer significant learning opportunities for a designer looking to expand their operational and industry-specific knowledge.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating complex clinical data into a visually compelling infographic or sales aid. What steps do you take to ensure accuracy and clarity?"

• "How do you approach managing feedback from multiple stakeholders, especially when there are conflicting opinions or requests, while ensuring brand consistency and regulatory compliance?"

• "Walk us through a project where you had to balance tight deadlines with meticulous attention to detail. How did you prioritize and ensure the quality of your deliverables?"

• "How do you stay updated on FDA regulations related to marketing materials in the medical device industry?"

Company & Culture Questions:

• "Based on our mission and values, how do you see your role as a Marketing Designer contributing to Electromed's success?"

• "How do you approach collaboration within a hybrid work environment?"

• "What does 'Beyond Competitive' culture mean to you, and how do you embody it in your work?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by showcasing your problem-solving approach. For each project, clearly state the objective, your role, the process, key challenges, solutions, and the outcome.

• Highlight Operations: For relevant projects, explicitly discuss timeline management, stakeholder communication, version control, and how you ensured brand and regulatory compliance.

• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your designs (e.g., engagement rates, lead generation impact, successful regulatory approval).

• Interactive Elements: Be prepared to share your screen and walk through specific design files or project examples, demonstrating your technical skills and thought process.

• Q&A Readiness: Anticipate questions about your design choices, your experience with specific tools, and how you handle constructive criticism.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational discipline, problem-solving skills, and an understanding of the specific industry and regulatory environment.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on the Electromed Inc. careers portal.

• Portfolio Customization: Curate a portfolio that prominently features projects demonstrating your ability to translate complex information, adhere to brand guidelines, and manage print/digital deliverables. Prioritize examples from regulated industries if available. Ensure your portfolio clearly outlines your process and any operational aspects of project management.

• Resume Optimization: Tailor your resume to highlight the required skills and experience, such as proficiency in Adobe Creative Suite, brand stewardship, print production knowledge, and any experience with regulatory compliance or medical devices. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, project management approach, and how you handle feedback and compliance. Prepare specific examples for behavioral questions related to collaboration and problem-solving. Be ready to present your portfolio with a focus on impact and process.

• Company Research: Thoroughly research Electromed Inc., its products, mission, values, and recent marketing efforts. Understand their target audience and the challenges within the medical device industry. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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