Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: CommIT

Location: Kyiv, Ukraine

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: May 27, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Drive player engagement and retention through the creation of compelling, high-impact marketing assets for a social casino platform.

• Design visually engaging and conversion-focused landing pages to optimize player acquisition funnels.

• Develop a wide array of digital creatives, including game thumbnails, promotional visuals, and assets for LiveOps events and in-game campaigns.

• Produce essential video assets and basic animations to enhance marketing campaign effectiveness and in-game experiences.

• Collaborate closely with marketing and product teams to ensure visual consistency and brand alignment across all digital touchpoints.

📝 Enhancement Note: While the title is "Marketing Designer," the core responsibilities, particularly the emphasis on LiveOps, promotions, in-game campaigns, and game thumbnails, suggest a strong alignment with Marketing Operations and Creative Operations functions within a gaming context. The role requires not just design execution but also a strategic understanding of how visual content drives player behavior and monetization in a fast-paced, digital-first environment.

📈 Primary Responsibilities

• Conceptualize and execute high-quality marketing assets for diverse digital channels, including social media, email, and display advertising.

• Design and optimize landing pages with a focus on user experience (UX) and conversion rate optimization (CRO) to drive player acquisition and engagement.

• Create visually appealing and effective game thumbnails and promotional graphics that capture player attention and encourage interaction.

• Develop creative assets for LiveOps events, special promotions, and ongoing in-game campaigns, ensuring timely delivery and alignment with campaign goals.

• Produce engaging video assets for marketing campaigns, leveraging motion graphics and editing skills to enhance storytelling and impact.

• Create basic animations for characters, UI elements, and visual effects, including simple motion graphics, highlights, and dynamic UI transitions to improve user experience and visual appeal.

• Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a dynamic and fast-paced environment.

• Maintain brand consistency and visual style guidelines across all marketing materials and platforms.

• Collaborate with cross-functional teams, including marketing managers, game producers, and developers, to gather project requirements and ensure successful asset integration.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design and strategic marketing execution, typical for a Marketing Designer role supporting a GTM strategy in the gaming sector. The inclusion of "conversion-focused," "LiveOps events," and "game monetization mechanics" points towards a need for design that directly impacts business objectives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Fine Arts, or a related field is typically preferred.

Experience: Minimum of 3 years of professional experience in marketing design, with a strong portfolio showcasing relevant work. Experience within the gaming, social casino, or iGaming industry is highly advantageous.

Required Skills:

• Proven expertise in digital marketing asset creation for various platforms.

• Strong proficiency in design software: Figma, Adobe Photoshop, and Adobe Illustrator.

• Demonstrated experience with video and motion design tools such as Adobe After Effects or similar.

• Solid understanding of UI/UX fundamentals, with the ability to apply them to web and mobile design constraints.

• Excellent typography, layout, and composition skills, with a keen eye for aesthetic balance and visual hierarchy.

• High attention to detail, ensuring precision and consistency in all visual outputs.

• Ability to manage multiple projects concurrently and adapt to changing priorities in a fast-paced environment.

Preferred Skills:

• Experience with Lottie, Spine, or other web animation workflows for interactive and animated assets.

• Familiarity with game monetization mechanics and how design influences player spending behavior.

• Understanding of A/B testing principles for visual creatives to optimize performance.

• Basic knowledge of HTML/CSS for understanding web design implementation constraints.

📝 Enhancement Note: The requirement for 3+ years of experience and proficiency in core design tools like Figma and Adobe Creative Suite positions this role at a mid-level. The preference for gaming/iGaming experience and specific animation tools like Lottie or Spine indicates a specialized need within the company's operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of marketing design work, with a significant portion dedicated to digital assets for web and mobile platforms.

• Case studies or examples demonstrating the creation of landing pages with a clear focus on conversion optimization and user flow.

• Visual examples of promotional graphics, game thumbnails, and campaign creatives that highlight engagement and click-through rates.

• Demonstrations of video assets and basic animations, illustrating proficiency in motion graphics and storytelling through visuals.

Process Documentation:

• Examples of workflow management for multiple concurrent projects, demonstrating prioritization and efficient task completion.

• Visual documentation of how brand guidelines were applied to ensure consistency across diverse marketing materials.

• Case studies illustrating the design process from concept to final asset delivery, including any iterations or feedback incorporation.

📝 Enhancement Note: For a Marketing Designer role, the portfolio is paramount. It should not only display aesthetic skills but also demonstrate an understanding of design's impact on business goals like conversions and player engagement, especially within the gaming context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Marketing Designer in Kyiv, Ukraine with 3+ years of experience and specialized skills in gaming/iGaming, the estimated annual salary range is approximately 450,000 - 750,000 UAH. This range can vary based on the candidate's specific experience, portfolio strength, and interview performance.

Benefits:

• Full-time employment with a competitive salary.

• Opportunity to work with a growing social casino platform and contribute to engaging player experiences.

• Professional development opportunities and potential for career advancement within the marketing and creative operations teams.

• Collaborative and dynamic work environment.

• Standard Ukrainian labor law benefits (e.g., paid annual leave, sick leave).

Working Hours: 40 hours per week, typically aligned with standard business hours in Ukraine (Europe/Kiev timezone), with potential for flexibility depending on project needs and team collaboration schedules.

📝 Enhancement Note: Salary estimates are based on general market data for Kyiv, Ukraine, for a mid-level designer role. Actual compensation will be determined by the hiring company based on candidate qualifications and economic conditions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Casino Gaming / Online Entertainment. CommIT operates within the dynamic and competitive social gaming market, focusing on delivering engaging player experiences through high-quality games, robust LiveOps, and effective marketing.

Company Size: While not explicitly stated, the need for a dedicated Marketing Designer suggests a growing team, likely in the startup or scale-up phase, with focused departments for marketing, product, and development.

Founded: Information not provided, but the company is described as "fast-growing," indicating a modern, agile operational structure.

Team Structure:

• The Marketing Designer will likely be part of the broader Marketing team, working closely with Marketing Managers, Content Creators, and potentially Product Managers.

• Direct collaboration with other creative team members and potentially game developers for asset integration.

Methodology:

• Data-driven approach to marketing, with a strong emphasis on A/B testing and performance metrics for creatives.

• Agile project management methodologies to adapt to fast-paced market changes and campaign demands.

• Focus on player retention and monetization through engaging content and promotions.

Company Website: www.comm-it.com

📝 Enhancement Note: CommIT's focus on social casino games implies a culture that values creativity, data analytics for engagement, and rapid iteration to maintain player interest and revenue streams.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Mid-Level, requiring 3+ years of experience. It's an execution-focused role with significant responsibility for creating key marketing assets that directly impact player acquisition and retention.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or Head of Marketing, with close collaboration with other marketing specialists and product teams.

Operations Impact: The visual assets created by this role directly influence player perception, engagement, and ultimately, conversion rates and in-game spending. Effective design is crucial for the company's LiveOps strategy and overall revenue generation.

Growth Opportunities:

• Specialization: Develop deeper expertise in gaming design, motion graphics, or UI/UX for interactive entertainment.

• Leadership: Progress to a Senior Marketing Designer role, potentially leading design projects or mentoring junior designers.

• Cross-functional: Transition into roles focused on Product Design, UI/UX Design, or Marketing Management, leveraging a strong understanding of player behavior and visual communication.

• Skill Enhancement: Opportunities to learn new design tools, animation techniques (e.g., Lottie, Spine), and gain insights into game monetization strategies.

📝 Enhancement Note: The growth path for a Marketing Designer in a gaming company often involves specializing in the unique demands of the industry, such as creating compelling in-game visuals and understanding player psychology.

🌐 Work Environment

Office Type: The "On-site" designation suggests a physical office environment located in Kyiv. This typically fosters direct collaboration, team cohesion, and immediate access to resources.

Office Location(s): Kyiv, Ukraine. Specific office details are not provided but would likely be in a business district accessible to employees.

Workspace Context:

• A collaborative office space designed to facilitate teamwork and idea sharing among marketing and creative professionals.

• Access to necessary design hardware and software, including high-performance workstations and industry-standard creative suites.

• Opportunities for face-to-face interaction with colleagues, fostering a strong team dynamic and efficient problem-solving.

Work Schedule: Standard full-time hours, likely Monday to Friday, with an emphasis on meeting project deadlines. The fast-paced nature of the gaming industry may occasionally require flexibility to respond to urgent campaign needs or event launches.

📝 Enhancement Note: An on-site environment in Kyiv for a tech/gaming company would likely offer a modern workspace with amenities conducive to creative output and collaborative workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruitment team.

• Technical Interview: An interview with the hiring manager or a senior designer to assess design skills, technical proficiency (Figma, Adobe Suite, After Effects), and understanding of design principles. This may include a portfolio walkthrough.

• Practical Task/Challenge: A design exercise or case study simulating a real-world project (e.g., creating a set of promotional assets, designing a landing page concept). This will evaluate your ability to apply skills to specific business objectives and constraints.

• Team/Cultural Fit Interview: Discussions with potential team members to assess collaboration style, communication skills, and alignment with CommIT's company culture.

• Final Interview: Potentially with a department head or senior leadership to discuss the role's strategic impact and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize work that demonstrates skills in digital marketing, conversion-focused design, and ideally, gaming or iGaming.

• Showcase Process: For each project, briefly explain the objective, your role, the tools used, the design process, and the outcome (quantify if possible, e.g., "increased click-through rate by X%").

• Highlight Key Skills: Ensure your portfolio clearly demonstrates proficiency in Figma, Adobe Photoshop, Illustrator, and After Effects. Include examples of animation and video if applicable.

• Mobile & Web Focus: Provide examples of web and mobile design, especially landing pages, that show an understanding of UI/UX and responsive design.

• Gaming Relevance: If you have gaming or social casino experience, make it prominent. If not, try to highlight transferable skills like creating engaging visuals for promotions or user interfaces.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate online.

Challenge Preparation:

• Be prepared to discuss your design decisions thoroughly, explaining the "why" behind your choices.

• Practice articulating how your designs contribute to marketing goals (e.g., player acquisition, retention, engagement).

• Understand basic UI/UX principles and how they apply to web and mobile interfaces.

• If the challenge involves video or animation, be ready to discuss your approach to storytelling and visual impact.

📝 Enhancement Note: The emphasis on a portfolio and practical challenge indicates that CommIT values demonstrable skills and practical application over theoretical knowledge alone. A strong portfolio that aligns with gaming industry aesthetics and conversion goals will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative UI/UX design, wireframing, prototyping, and creating scalable design systems. Expect to use this extensively for landing pages and web assets.

• Adobe Photoshop: For detailed image editing, manipulation, and creation of high-resolution graphics and illustrations.

• Adobe Illustrator: For vector graphics, logo design, icons, and scalable illustrations.

• Adobe After Effects: For creating motion graphics, animations, video editing, and visual effects for marketing campaigns.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/automation tools are listed as requirements for the designer, but awareness of how marketing assets are deployed through email marketing platforms or ad campaign managers would be advantageous.

📝 Enhancement Note: Proficiency in Figma, Adobe Photoshop, Illustrator, and After Effects is non-negotiable for this role, reflecting the core technical requirements for creating a wide range of digital marketing assets and animations.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: Designing with the player experience and engagement as the top priority.

• Data-Informed Creativity: Using performance data and player insights to guide design decisions and optimize creatives for better results.

• Agility & Speed: Embracing a fast-paced environment where rapid iteration and quick turnaround times are essential for campaign success.

• Collaboration & Communication: Working effectively with diverse teams to achieve shared goals and ensure seamless asset integration.

• Quality & Consistency: Maintaining high standards for visual design and brand integrity across all outputs.

Collaboration Style:

• Highly collaborative, working closely with marketing managers, content creators, and potentially product teams.

• Expect frequent feedback loops and iterative design processes.

• Openness to constructive criticism and a proactive approach to problem-solving.

📝 Enhancement Note: The company's focus on social casino and LiveOps suggests a culture that values dynamic content creation and continuous optimization, requiring designers to be adaptable and responsive.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of the Industry: The social casino market is highly competitive, requiring constant innovation and rapid content updates to keep players engaged. This means designers must be able to work efficiently under pressure.

• Balancing Aesthetics and Performance: Creating visually stunning assets that also perform well in terms of conversion rates and player engagement can be a complex challenge.

• Adapting to Trends: Staying current with evolving design trends, platform requirements, and player preferences in the digital and gaming space.

• Cross-Platform Consistency: Ensuring a consistent brand experience across various digital channels and device types.

Learning & Development Opportunities:

• Specialized Gaming Design: Deepen understanding of specific design needs within the gaming sector, such as UI/UX for games, character design principles, and effective use of visual effects.

• Advanced Animation Techniques: Explore more complex animation tools and workflows, potentially leading to motion graphics specialist roles.

• Data Visualization: Learn to better interpret and apply performance data to design, becoming more data-driven in your creative process.

• Industry Conferences & Workshops: Opportunities to attend relevant design and gaming industry events to stay abreast of new trends and technologies.

📝 Enhancement Note: The primary challenge will be maintaining a high output of effective, engaging creative assets in a rapidly evolving and competitive market, requiring strong time management and adaptability.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed marketing assets for a campaign that had specific conversion goals. What was your process, and what were the results?" (Focus on demonstrating a strategic, results-oriented approach.)

• "How do you approach designing for a specific target audience, like social casino players? What factors do you consider?" (Highlight your understanding of player psychology and audience segmentation.)

• "Walk me through your process for creating a compelling game thumbnail or promotional graphic. What makes a visual effective in this context?" (Prepare to discuss visual hierarchy, color theory, and call-to-actions.)

Company & Culture Questions:

• "What interests you about the social casino gaming industry and CommIT specifically?" (Research CommIT's games and market position.)

• "How do you stay updated on design trends, particularly within the gaming or entertainment sector?" (Show your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Storytelling: For each project, craft a narrative that explains the problem, your solution, and the impact.

• Quantify Impact: Whenever possible, use metrics (e.g., CTR, conversion rates, engagement improvements) to demonstrate the effectiveness of your designs.

• Tool Proficiency: Be ready to speak to your specific use of Figma, Photoshop, Illustrator, and After Effects in your projects.

• Process Clarity: Clearly articulate your design process, from initial brief to final asset delivery.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful projects and key takeaways.

📝 Enhancement Note: Expect questions that probe your understanding of design's impact on business objectives within the gaming industry. Your portfolio should serve as tangible evidence of your ability to meet these demands.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on Comeet.

• Portfolio Customization: Tailor your portfolio to highlight your strongest digital marketing design work, with a particular emphasis on conversion-focused landing pages, promotional graphics, and any experience with gaming or iGaming visuals. Ensure it's easily accessible online.

• Resume Optimization: Update your resume to clearly list your proficiency in Figma, Adobe Photoshop, Adobe Illustrator, and After Effects. Quantify your achievements where possible, especially regarding campaign performance or user engagement driven by your designs.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and how your work contributes to business goals like player acquisition and retention. Prepare to walk through key portfolio projects.

• Company Research: Familiarize yourself with CommIT's existing games and marketing efforts. Understand their target audience and current visual style to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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