Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: albo

Location: Mexico City, Ciudad de México, Mexico

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-24

Experience Level: Mid-Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Execute high-volume visual assets for marketing channels including social media, CRM, email marketing, push notifications, and paid media campaigns.

• Ensure brand consistency and visual quality across all marketing materials, adapting formats for diverse platforms.

• Leverage creative judgment for autonomous visual decision-making within the Marcomms scope, reporting to the Marcomms Manager.

• Collaborate closely with Growth and Content teams to translate briefs into effective, full-funnel marketing designs and evolve the brand's visual system.

📝 Enhancement Note: This role is positioned as a critical design resource within the Marcomms team, emphasizing a blend of high-volume execution and creative autonomy. The reporting structure to the Marcomms Manager and collaboration with Growth indicates a strong focus on Go-To-Market (GTM) initiatives and performance marketing.

📈 Primary Responsibilities

• Design and produce visually compelling assets for social media platforms (organic and paid), email campaigns, push notifications, in-app messages, and various paid media channels.

• Maintain strict adherence to brand guidelines, ensuring visual consistency and tone across all digital touchpoints and product lines.

• Adapt and optimize creative assets for specific channel requirements, including aspect ratios, file formats, and technical specifications.

• Coordinate with internal stakeholders and external vendors to manage the production and delivery of design assets.

• Proactively identify opportunities to enhance visual communication strategies and improve operational efficiency in design workflows.

• Collaborate with Content, Product, and Performance teams to translate marketing briefs and campaign objectives into impactful visual designs.

• Manage a portfolio of multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.

• Develop and maintain a well-organized system for design assets, versions, and project references to ensure efficient retrieval and scalability.

• Ensure all final deliverables meet high standards for accuracy, including spelling, grammar, format, and technical specifications.

• Document design processes, learnings, and propose improvements to enhance the overall production workflow and team efficiency.

📝 Enhancement Note: The responsibilities highlight a need for meticulous attention to detail in asset management and technical specifications, crucial for efficient marketing operations and campaign execution. The emphasis on "full funnel" collaboration suggests an understanding of how design contributes to customer acquisition, engagement, and retention.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this level of experience.

Experience:

• Minimum of 4 years of professional experience in digital design, with a strong preference for backgrounds in marketing departments, creative agencies, or the fintech industry.

• Proven track record in designing effective visual assets for paid media campaigns, CRM communications, and social media channels.

• Demonstrated ability to manage multiple design projects concurrently with a high degree of organization and autonomy. Required Skills:

• Design Software Proficiency: Advanced mastery of Figma and Adobe Creative Suite (Illustrator, Photoshop) for creating and editing digital assets.

• Channel Specifications: Comprehensive knowledge of technical specifications, aspect ratios, and file formats required for various digital marketing channels.

• Generative AI & Prompt Engineering: Practical experience with generative AI tools for image and video creation, with a focus on prompt engineering and orchestrating AI workflows (e.g., image generation, upscaling, assisted editing, short-form video generation/editing).

• Motion Graphics & Video Editing: Basic to intermediate proficiency in motion graphics and video editing, essential for producing creator-style content (Reels, TikToks) and editing organic recordings with attention to pacing, subtitling, and trend adaptation.

• Brand Consistency: Ability to maintain and evolve brand visual identity across diverse digital platforms and product systems.

• Collaboration & Communication: Strong interpersonal skills for effective collaboration with cross-functional teams (Content, Product, Performance) and clear articulation of creative concepts.

• Project Management: Excellent organizational skills and the capacity to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Creative Judgment: Autonomous decision-making capabilities and the ability to defend creative proposals with clear, logical arguments.

Preferred Skills:

• Web Design Tools: Familiarity with web design platforms such as Duda and Webflow, offering an opportunity to contribute to web projects and reduce external dependencies.

• Advanced Motion Graphics/Video: Experience beyond the basic-intermediate level in motion graphics and video editing.

• User Acquisition & Retention Design: Understanding of how design directly impacts key marketing metrics like customer acquisition and retention.

📝 Enhancement Note: The emphasis on generative AI and prompt engineering, alongside motion graphics and video editing for creator-style content, indicates a forward-looking approach to marketing design. The requirement for autonomy and ownership suggests a company culture that empowers its team members.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4 years of digital design work.

• A strong emphasis on examples demonstrating visual criterion, versatility across different formats, and successful application in paid media, CRM, and social media contexts.

• Case studies or examples that highlight the designer's ability to adapt designs for specific channels and platforms.

• Evidence of creative decision-making and the ability to articulate the strategic rationale behind design choices.

• Demonstrations of how design has contributed to marketing objectives (acquisition, retention, brand reputation). Process Documentation:

• The role requires an understanding of creating and documenting design processes to improve workflow efficiency and asset management.

• Candidates should be prepared to articulate how they would organize assets, manage versions, and maintain a replicable system for design resources.

• The ability to propose improvements to production processes based on practical experience and learnings is a key expectation.

📝 Enhancement Note: The portfolio is crucial for this role, serving as the primary evidence of both technical skill and strategic design thinking. It needs to reflect not just aesthetic capabilities but also the ability to execute efficiently and contribute to broader marketing objectives within a structured operational framework.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Designer with 4+ years of experience in Mexico City, the estimated annual salary range is MXN $360,000 - $600,000 (approximately USD $20,000 - $33,000). This estimate considers the cost of living in Mexico City, the fintech industry's compensation benchmarks, and the specific skill set required (including advanced design software, AI, and video editing).

Benefits:

• Full-time Employment: Standard full-time benefits package.

• Health & Wellness: Comprehensive health insurance and wellness programs.

• Professional Development: Opportunities for continuous learning, including training in new design tools, AI applications, and marketing strategies.

• Creative Environment: Access to a dynamic and collaborative work environment with opportunities to work on innovative projects.

• Brand Impact: The chance to significantly influence the visual identity and communication of a growing fintech company.

• Potential for Growth: Opportunities to expand responsibilities within the Marcomms or Growth teams.

Working Hours: Standard 40-hour work week, with potential for occasional overtime depending on campaign deadlines and project demands. The role emphasizes autonomy, suggesting flexibility in managing daily tasks to meet objectives.

📝 Enhancement Note: Salary is estimated based on data for similar roles in Mexico City, considering the fintech sector's competitiveness. The benefits listed are typical for full-time positions in established companies, with a focus on professional growth and creative enablement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech. Albo operates within the rapidly evolving financial technology sector, aiming to provide accessible financial services. This industry context implies a fast-paced, innovative, and data-driven environment where visual communication plays a key role in building trust and user engagement.

Company Size: Albo is a growing company, likely falling into the mid-to-large size category given its operational scope and presence in a major market like Mexico City. This size often means a dynamic work environment with opportunities for impact, but also requires structured processes.

Founded: [Founding date not provided in input data]. The company's history and growth trajectory would shape its culture, likely from a startup mentality to a more established operational framework.

Team Structure:

• The Marketing Designer reports to the Marcomms Manager, indicating a clear hierarchy within the marketing communications function.

• Close collaboration with the Growth team is a defining feature, suggesting that design efforts are tightly integrated with performance marketing objectives and full-funnel strategies.

• The role also involves working with Content and Product teams, highlighting a cross-functional approach to marketing material creation. Methodology:

• Data-Driven Design: The emphasis on collaboration with the Growth team and understanding how design impacts acquisition, retention, and reputation suggests a data-informed approach to creative execution.

• Agile Production: The need to manage multiple projects simultaneously and move with speed without sacrificing quality points towards agile or iterative design processes.

• Brand System Management: Maintaining and evolving a visual system across different brands and products requires a systematic approach to asset creation and governance.

Company Website: albo.com

📝 Enhancement Note: Albo's fintech industry focus suggests a culture that values innovation, efficiency, and a strong brand presence. The collaborative structure, particularly with Growth, indicates a results-oriented environment where design is a strategic lever for business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (4+ years of experience) within the creative operations and marketing design spectrum. It requires a high degree of autonomy in execution and creative decision-making, indicating a move beyond junior-level task execution towards strategic contribution within the Marcomms team.

Reporting Structure: The Marketing Designer reports directly to the Marcomms Manager. This provides a clear line of management and mentorship, with opportunities to learn about broader marketing strategy and management. Collaboration with Growth and other departments indicates exposure to diverse operational functions.

Operations Impact: The role is expected to have a direct impact on key marketing and business objectives. This includes driving user acquisition and retention through compelling visual content, maintaining brand reputation and consistency, and contributing to the overall effectiveness of full-funnel marketing campaigns. The ability to translate marketing briefs into effective visual pieces emphasizes the design's strategic importance.

Growth Opportunities:

• Skill Specialization: Deepen expertise in areas like generative AI, advanced motion graphics, video editing, or specific design platforms (Duda, Webflow).

• Leadership Potential: As the company grows, opportunities may arise to lead design initiatives, mentor junior designers, or manage external creative resources.

• Cross-Functional Exposure: Gain broader experience by working closely with Product, Performance Marketing, and Content teams, potentially leading to roles in product marketing or broader GTM strategy.

• Brand Evolution: Contribute to the strategic evolution of Albo's visual identity and brand systems across multiple products.

📝 Enhancement Note: This role offers a solid foundation for a career in marketing design within the fintech sector. The emphasis on autonomy and impact, coupled with opportunities for skill expansion and cross-functional collaboration, provides a clear path for professional development.

🌐 Work Environment

Office Type: Albo likely operates from a modern office space in Mexico City, reflecting the dynamic nature of the fintech industry. This would typically include collaborative workspaces, meeting rooms, and potentially areas for creative brainstorming.

Office Location(s): Located in Mexico City, a major economic hub offering access to talent and a vibrant business ecosystem. Specific details on office accessibility and amenities would be provided during the interview process.

Workspace Context:

• Collaborative Atmosphere: The emphasis on cross-functional collaboration suggests a work environment where teamwork and open communication are encouraged.

• Technology-Rich Environment: Expect access to industry-standard design software, hardware, and potentially emerging AI tools necessary for the role.

• Dynamic Pace: The need for high-volume execution and speed implies a fast-paced environment where adaptability and efficiency are valued.

Work Schedule: A standard full-time schedule is expected, likely with some flexibility to manage project deadlines and creative workflows. The emphasis on autonomy suggests that while hours are structured, there's trust placed in the designer to manage their time effectively to achieve objectives.

📝 Enhancement Note: The work environment is likely to be energetic and forward-thinking, typical of a fintech company. The on-site requirement emphasizes the importance of in-person collaboration and team synergy for creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and fit for the role.

• Technical Assessment/Portfolio Review: A deeper dive into your portfolio, focusing on specific case studies, design decisions, and technical skills (Figma, Adobe Suite, AI tools, video editing). You may be asked to present your work and explain your process.

• Skills Challenge: A practical design exercise or a case study presented to the hiring team to evaluate your problem-solving abilities, creative thinking, and execution speed under pressure. This might involve adapting a brief or creating assets for a specific scenario.

• Marcomms Manager Interview: A discussion about your experience, approach to design challenges, understanding of brand consistency, and how you collaborate with marketing teams.

• Cross-Functional Interview: Potentially an interview with a member from the Growth or Content team to assess your ability to collaborate effectively and translate business objectives into design solutions.

• Final Interview: A discussion with senior leadership or HR to confirm cultural fit and finalize offer details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your versatility, technical skills (especially Figma, Adobe Suite, AI, and video), and impact in marketing contexts (paid media, CRM, social).

• Highlight Process & Rationale: For each project, clearly articulate the brief, your creative process, the design decisions you made, and why. Explain how your design addressed the objectives.

• Showcase Technical Proficiency: Include examples that demonstrate your command of Figma, Adobe Creative Suite, and your experience with generative AI tools and video editing.

• Quantify Impact: If possible, include metrics or results that show how your designs contributed to campaign success (e.g., increased engagement, conversion rates).

• Tailor to Albo: If possible, create a small spec piece or adapt an existing project to align with Albo's brand and target audience, demonstrating your understanding of their visual identity.

Challenge Preparation:

• Understand the Brief: For any design challenge, ensure you fully grasp the objectives, target audience, and constraints. Ask clarifying questions.

• Time Management: Practice creating assets within tight timeframes, simulating the high-volume nature of the role.

• Focus on Key Requirements: Prioritize delivering on the core requirements of the challenge, demonstrating your ability to execute efficiently.

• Articulate Your Process: Be prepared to explain your thought process, the tools you used, and the rationale behind your design choices, even for a quick exercise.

📝 Enhancement Note: The interview process emphasizes practical skills, portfolio demonstration, and collaborative capabilities. Preparing a portfolio that highlights AI and video skills will be a significant advantage, given their explicit mention.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating vector-based assets. Proficiency is paramount for this role.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image editing, manipulation, and raster-based design.

• Generative AI Tools: Tools for image and video generation/editing (specific names not provided, but candidates should be familiar with prompt engineering and AI workflow orchestration). Examples could include Midjourney, DALL-E, Stable Diffusion, or similar platforms.

• Video Editing Software: Basic to intermediate proficiency required, likely including Adobe Premiere Pro, After Effects (for motion graphics), or similar tools for creating Reels, TikToks, and short-form video content.

Analytics & Reporting: While not a primary design tool, understanding how design impacts performance metrics implies familiarity with analytics dashboards (e.g., Google Analytics, social media analytics, CRM reporting) to interpret campaign results.

CRM & Automation:

• Familiarity with designing for CRM platforms and email marketing tools is required (specific platforms not listed, but common ones include HubSpot, Mailchimp, Salesforce Marketing Cloud).

• Awareness of how design assets are implemented within marketing automation workflows. Web Design (Preferred):

• Duda: A platform for building and managing websites, often used for SMBs or specific campaign landing pages.

• Webflow: A more advanced visual web design tool that allows for complex site creation and interaction design.

📝 Enhancement Note: The explicit mention of generative AI tools and prompt engineering, alongside video editing for creator content, highlights Albo's investment in modern marketing design techniques. Proficiency in Figma and Adobe Suite is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A core value is the ability to execute work rapidly without compromising quality, critical in a high-volume marketing environment.

• Brand Stewardship: Upholding and evolving the brand's visual identity with consistency, maturity, and accountability is paramount.

• Data-Informed Creativity: While creativity is key, decisions should be informed by marketing objectives and performance data, especially when collaborating with Growth teams.

• Ownership & Autonomy: Team members are expected to take ownership of their work and operate with a high degree of independence.

• Collaboration: Working effectively with diverse teams (Content, Product, Performance) and stakeholders is essential for translating briefs into impactful designs.

Collaboration Style:

• Cross-Functional Integration: Design is not siloed but deeply integrated with marketing and product functions, requiring open communication and a shared understanding of goals.

• Feedback-Driven Improvement: A culture that accepts and utilizes feedback to refine creative output and improve processes.

• Proactive Communication: Sharing updates, potential roadblocks, and insights proactively to ensure smooth project execution.

📝 Enhancement Note: The values emphasize a results-oriented, efficient, and collaborative culture. A candidate who thrives in a fast-paced environment, takes initiative, and can balance creative vision with business objectives will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: Consistently delivering a high volume of creative assets for multiple channels while maintaining quality and brand consistency.

• Balancing Speed and Creativity: Navigating the pressure to produce quickly without stifling creative innovation or strategic thinking.

• Evolving AI Landscape: Keeping pace with rapid advancements in generative AI tools and effectively integrating them into design workflows.

• Cross-Functional Alignment: Ensuring design outputs effectively meet the diverse needs and objectives of various departments (Marketing, Product, Growth).

• Adapting to Brand Evolution: Staying current with and contributing to the evolution of Albo's visual identity across different products and campaigns.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in leveraging generative AI for creative ideation, asset creation, and workflow optimization.

• Advanced Video & Motion Graphics: Developing sophisticated skills in video editing and motion graphics for engaging social media content.

• Fintech Marketing Acumen: Deepening understanding of marketing strategies specific to the fintech industry, including user acquisition and retention tactics.

• Web Design Contribution: Gaining experience with web design tools like Duda and Webflow, potentially expanding into UI/UX design principles.

• Strategic Design Thinking: Further developing the ability to translate complex business objectives into compelling visual narratives and impactful campaign designs.

📝 Enhancement Note: This role presents an excellent opportunity to hone skills in cutting-edge design technologies and strategies within a growth-oriented industry. The challenges are typical of a fast-paced marketing environment, offering significant learning potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance high-volume design execution with creative quality. How did you manage your workflow and ensure brand consistency?" (Assesses organization, efficiency, and brand stewardship.)

• "Walk us through a campaign where your design significantly impacted marketing objectives (like acquisition or retention). What was your process, and what were the results?" (Evaluates strategic thinking, impact measurement, and portfolio presentation.)

• "How do you approach translating a marketing brief into concrete visual assets? Can you give an example of a challenging brief and how you addressed it?" (Tests understanding of brief interpretation and problem-solving.) Company & Culture Questions:

• "What attracts you to Albo and the fintech industry? How do you see design contributing to Albo's mission?" (Assesses interest in the company and industry, and alignment with brand values.)

• "Describe your experience working in cross-functional teams. How do you ensure effective collaboration with non-design stakeholders?" (Evaluates collaboration style and communication skills.)

• "How do you stay updated with the latest design trends, tools, and AI advancements? How have you incorporated them into your work?" (Gauges proactiveness, adaptability, and technical curiosity.) Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as narratives – problem, solution, execution, and impact.

• Tool Showcase: Clearly demonstrate your proficiency with Figma, Adobe Creative Suite, and especially your experience with generative AI and video editing tools.

• Metrics Focus: Whenever possible, tie your design work to measurable outcomes. Be prepared to discuss KPIs relevant to marketing performance.

• Brand Alignment: Show how you understand and can adapt to brand guidelines, and how you might approach Albo's specific visual identity.

• Conciseness: Be mindful of time. Focus on the most relevant projects and insights.

📝 Enhancement Note: Prepare specific examples that highlight your ability to work with AI and video tools, as these are explicitly emphasized. Being able to articulate the "why" behind your design decisions and their impact on business goals will be key.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on jobs.gohire.io.

• Customize Your Resume: Tailor your resume to highlight your 4+ years of experience in digital design, specifically mentioning your work with paid media, CRM, and social media. Emphasize proficiency in Figma, Adobe Creative Suite, generative AI, and video editing. Use keywords from the job description.

• Prepare Your Portfolio: Curate your strongest 3-5 projects that showcase your versatility, technical skills, and impact. Ensure it includes examples of work for digital marketing channels and, if possible, demonstrates your use of AI and video editing. Be ready to present and discuss your work thoroughly.

• Practice Interview Responses: Prepare answers to common interview questions focusing on your design process, collaboration skills, ability to work with AI and video tools, and how you measure design's impact on marketing objectives.

• Research Albo: Understand Albo's mission, brand, and current marketing efforts. Consider how your design skills can contribute to their success in the fintech space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.