Marketing Designer & Coordinator

📍 Job Overview

Job Title: Marketing Designer & Coordinator

Company: Roto

Location: Dublin, OH 43017

Job Type: Full Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-07-28

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is a hybrid position blending core graphic design responsibilities with essential marketing operations and coordination tasks, demanding a versatile candidate.

• It requires the ability to produce high-quality branded materials while simultaneously managing the logistical aspects of trade shows, internal communications, and event planning.

• The position acts as a key production and coordination resource within the marketing department, supporting the Director of Marketing and VP of Brand & Culture.

• Success in this role hinges on strong visual design acumen, excellent organizational skills, and the capacity to manage multiple, fast-paced workstreams effectively.

📝 Enhancement Note: Based on the description emphasizing "hands-on participation in the day-to-day operations of Roto’s marketing program" and being "equally comfortable producing polished brand materials and rolling up their sleeves to support trade show coordination, internal communications, and event logistics," this role is categorized as Marketing Operations with a strong Creative Services component, rather than a pure design role.

📈 Primary Responsibilities

• Brand & Visual Identity Management: Maintain and enforce Roto’s brand standards across all visual outputs, including print collateral, presentations, proposals, and digital assets.

• Proposal & Presentation Design: Design and format business development proposals, qualifications packages, and pitch decks in close collaboration with the Business Development and Marketing teams.

• Trade Show & Event Collateral Production: Produce all necessary trade show graphics, signage, promotional materials, and event-specific collateral to ensure a cohesive and impactful brand presence.

• Digital Asset Creation: Create engaging social media graphics and email marketing assets to support content strategies and digital marketing campaigns, coordinating with the digital marketing manager for website updates.

• Branded Merchandise Curation: Lead the design and production of Roto's branded merchandise shop bi-annually, managing vendor relationships from concept to delivery to ensure brand alignment.

• Trade Show & Event Logistics Support: Assist the Director of Marketing in the comprehensive coordination and logistical planning for Roto’s annual trade show calendar (10+ events), including managing design deliverables and production timelines.

• Internal Communications Design: Design and produce internal communication materials such as team announcements, department updates, and onboarding resources to foster clear and consistent internal messaging.

• Content Formatting & Asset Management: Support the development of Roto’s quarterly newsletter through layout, formatting, and visual production; assist in formatting thought leadership content and award submissions; maintain organized shared asset libraries.

• Social Media Collaboration: Partner with the digital content creator to produce visual assets for Roto and Prototype social media channels, assisting with content scheduling, caption drafting, and asset management for platforms like LinkedIn and Instagram.

• Workflow & Collaboration: Collaborate closely with the VP of Brand & Culture, content team, and BD staff to prioritize and execute design and coordination requests, managing multiple concurrent projects with proactive communication and follow-through.

📝 Enhancement Note: The responsibilities clearly indicate a need for robust project management and coordination skills alongside design expertise, suggesting a requirement for candidates adept at managing multiple workstreams and deadlines in a fast-paced environment.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Marketing, Communications, or a closely related field.

Experience: 3+ years of professional experience in a creative services environment, agency, or in-house marketing department, with a demonstrated ability to balance design production with operational coordination.

Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Brand Design Principles: Strong understanding and application of typography, layout design, and comprehensive brand identity principles.

• Print Production Expertise: Thorough knowledge of print production processes, specifications, and vendor management for collateral and signage.

• Presentation & Proposal Design: Proven experience in designing effective business development proposals, pitch decks, and capabilities packages.

• Microsoft Office Suite: High proficiency in Microsoft PowerPoint and Word for document creation and formatting.

• Project & Workstream Management: Demonstrated ability to manage multiple concurrent projects, track deadlines, and deliver results independently.

• Organizational Acumen: Strong organizational skills with comfort in managing logistics and operational tasks alongside creative responsibilities.

• Communication Skills: Excellent verbal and written communication skills, with a professional and collaborative demeanor.

Preferred Skills:

• Social Media Content Creation: Experience creating visual assets and understanding best practices for social media platforms (LinkedIn, Instagram) and content scheduling tools.

• Digital Asset Management: Familiarity with managing digital assets and website visual updates.

• Event Logistics Coordination: Prior experience supporting the coordination of trade shows and industry events.

• Vendor Management: Experience working directly with vendors for production and merchandise fulfillment.

• Email Marketing Design: Ability to design visually appealing and effective email marketing assets.

📝 Enhancement Note: The requirement for "3+ years of professional experience" and the emphasis on a "portfolio that reflects range and craft across print and digital formats" suggest that candidates should highlight projects demonstrating both their design capabilities and their ability to manage complex deliverables within a marketing operations framework.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Versatility: Showcase a range of design work across print (collateral, signage, merchandise) and digital (social media graphics, email assets) formats.

• Brand Application Examples: Include case studies or examples demonstrating the ability to consistently apply and maintain brand standards across diverse materials.

• Proposal/Pitch Deck Samples: Feature examples of business development proposals, pitch decks, or capabilities packages designed for client engagement.

• Project Management Integration: Highlight projects where design and coordination efforts were integrated, such as trade show material development or event collateral production.

• Process Improvement Examples (Optional but Recommended): If possible, include examples of how design or coordination processes were improved for efficiency or impact.

Process Documentation:

• Workflow Design: Candidates may be asked to discuss how they approach designing and implementing workflows for design requests and event coordination.

• Implementation & Automation: Be prepared to discuss experience with any tools or methods used to streamline design production or logistical processes.

• Measurement & Analysis: While not explicitly stated, understanding how to measure the impact of design assets or event support on marketing goals will be beneficial.

📝 Enhancement Note: Given the dual nature of this role, the portfolio should clearly articulate not just design quality but also the candidate's capacity for project management, logistical planning, and cross-functional collaboration within a marketing operations context.

💵 Compensation & Benefits

Salary Range: $64,000 - $72,000 per year.

Benefits:

• Full-Time Employment: Standard full-time benefits package.

• Health & Wellness: Comprehensive medical, dental, and vision insurance plans.

• Financial Planning: Retirement savings plan (e.g., 401k) with potential company match.

• Paid Time Off: Generous paid time off (PTO), including vacation, sick leave, and holidays.

• Professional Development: Opportunities for training, workshops, and skill enhancement relevant to design and marketing operations.

• Branded Merchandise: Access to Roto’s branded merchandise shop.

Working Hours: Standard full-time hours, typically 40 hours per week. While the role is on-site, the operational needs of trade shows and events may occasionally require flexibility.

📝 Enhancement Note: The salary range provided ($64,000 - $72,000) aligns with mid-level Marketing Designer and Coordinator roles in the Dublin, OH area, considering the required experience and responsibilities. This range is competitive for a market with a moderate cost of living. Standard benefits are assumed for a full-time role at a company like Roto, but specific details should be confirmed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Roto operates within an industry that likely involves physical products, services, or infrastructure, given the emphasis on trade shows and business development proposals. The company's focus on "Brand & Culture" suggests a commitment to a strong internal identity and external perception.

Company Size: Roto is likely a medium-sized organization, given the structure described with a Director of Marketing and VP of Brand & Culture, and a need for a versatile Marketing Designer & Coordinator. This size often allows for direct impact and cross-functional visibility.

Founded: While not specified, Roto's focus on brand and culture suggests an established company with a developed market presence.

Team Structure:

• Marketing & Business Development Team: This role is an integral part of this department, working closely with the Director of Marketing and VP of Brand & Culture.

• Cross-Functional Collaboration: The position requires close partnerships with Business Development staff, the digital content creator, and potentially other departments for internal communications and event support.

• Production & Coordination Focus: The team structure emphasizes a need for individuals who can both create content and manage the operational execution of marketing initiatives.

Methodology:

• Data-Driven Brand Application: Emphasis on maintaining Roto's brand standards suggests a structured approach to visual identity management.

• Project-Driven Execution: The fast-paced, project-driven environment points to methodologies focused on clear deliverables, timelines, and stakeholder communication.

• Collaborative Content Development: The role involves close collaboration with content creators and BD teams, highlighting a team-oriented approach to marketing output.

Company Website: https://www.roto.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company's emphasis on "Brand & Culture" and the specific mention of a "VP of Brand & Culture" suggest a corporate environment that values employee experience and a strong, cohesive brand identity. This will likely influence the type of projects and the collaborative style within the marketing team.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, bridging specialist design skills with operational coordination. It's ideal for a Marketing Designer looking to expand their responsibilities into event logistics, internal communications, and broader marketing program support, or for a junior Marketing Coordinator with a strong design aptitude.

Reporting Structure: The Marketing Designer & Coordinator reports directly to leadership within the Marketing & Business Development team, likely the Director of Marketing, and works closely with the VP of Brand & Culture. This structure offers visibility to senior leadership.

Operations Impact: This role directly impacts the company's external perception through high-quality brand materials and event execution. Internally, it supports clear communication and engagement. The role's efficiency in design production and coordination contributes to the overall effectiveness and ROI of marketing campaigns and business development efforts.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like digital design, event marketing, or internal communications strategy.

• Leadership: Opportunity to take on more ownership of projects, potentially leading design initiatives or managing specific event logistics independently.

• Skill Expansion: Develop advanced skills in marketing operations, project management, and cross-functional team leadership through exposure to diverse marketing activities.

• Career Progression: Advancement could lead to roles such as Senior Marketing Designer, Marketing Operations Specialist, or Marketing Manager as experience and strategic contribution grow.

📝 Enhancement Note: The dual nature of the role (design + coordination) offers a unique growth path. Candidates showing aptitude in both areas can advance into roles that require a blend of creative oversight and operational management, which are highly valued in marketing departments.

🌐 Work Environment

Office Type: On-site position at Roto's Dublin, OH location. This suggests a traditional office setting conducive to collaboration and hands-on work.

Office Location(s): 7001 Discovery Blvd, Dublin, OH 43017. This location in Ohio likely offers a stable business environment with access to a skilled talent pool.

Workspace Context:

• Collaborative Environment: The role requires close interaction with marketing and BD teams, suggesting an open or semi-open office layout promoting teamwork and idea exchange.

• Tools & Technology: Access to standard office technology, design software (Adobe Creative Suite), and potentially project management or communication tools will be provided.

• Team Interaction: Frequent opportunities to engage with colleagues for brainstorming, feedback, and project execution, fostering a dynamic work atmosphere.

Work Schedule: Primarily a standard 40-hour work week. However, the operational demands of trade shows and events may necessitate occasional flexibility in hours or days.

📝 Enhancement Note: An on-site role in Dublin, OH, is typical for companies that value in-person collaboration, direct team interaction, and the ability to manage physical assets and event logistics effectively. This environment is well-suited for a role that bridges creative production with operational execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, relevant experience, and coordination capabilities.

• Design/Coordination Challenge: Candidates may be presented with a hypothetical scenario or a small design/coordination task to evaluate problem-solving skills, creative approach, and organizational methods.

• Team/Hiring Manager Interviews: Discussions focusing on past projects, design philosophy, workflow management, and how the candidate handles collaboration and feedback within a marketing operations context.

• Cultural Fit Assessment: Evaluation of the candidate's alignment with Roto's brand and culture values, particularly their collaborative spirit and team-first attitude.

Portfolio Review Tips:

• Showcase Range: Ensure your portfolio includes examples of both polished brand materials (logos, collateral, presentations) and operational support (event graphics, social media assets).

• Highlight Process: For key projects, briefly describe the challenge, your approach, the tools used, and the outcome, emphasizing how you managed timelines and coordination.

• Quantify Impact: Where possible, include metrics or outcomes related to your design or coordination work (e.g., increased engagement on social media, successful trade show execution).

• Tailor to Roto: Emphasize projects that align with Roto's industry and brand, demonstrating an understanding of their visual language and business needs.

Challenge Preparation:

• Design Fundamentals: Be ready to discuss design principles, brand consistency, and effective visual communication.

• Logistics Management: Prepare to outline how you would approach planning and executing tasks for a trade show or event, including vendor coordination and deadline management.

• Problem-Solving Scenarios: Think about how you would handle conflicting priorities, tight deadlines, or feedback that requires significant revisions.

📝 Enhancement Note: The emphasis on "producing polished brand materials" and "rolling up their sleeves to support trade show coordination, internal communications, and event logistics" means interviewers will be looking for evidence of both creative talent and operational capability. Highlighting experience where you've successfully managed both aspects of a project will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in InDesign, Illustrator, and Photoshop for all design production.

• Microsoft Office Suite: Strong command of PowerPoint for presentations and Word for document formatting and internal communications.

• Content Scheduling Tools: Experience with platforms for scheduling social media content (e.g., Hootsuite, Buffer, Sprout Social).

Analytics & Reporting:

• Social Media Analytics: Familiarity with native analytics on platforms like LinkedIn and Instagram to understand content performance.

• Website Analytics (Basic): Understanding how visual assets contribute to website engagement would be a plus.

CRM & Automation:

• CRM Basics (Optional): While not a core requirement, familiarity with CRM systems (e.g., Salesforce) used by sales teams for proposals could be beneficial.

• Email Marketing Platforms: Experience with designing assets for platforms like Mailchimp or similar may be useful for email marketing campaigns.

• Digital Asset Management (DAM) Systems: Experience with organizing and accessing digital assets efficiently.

📝 Enhancement Note: The core technical requirement is deep proficiency in the Adobe Creative Suite. While other tools are mentioned or implied, the ability to produce high-quality design outputs using these industry-standard tools is paramount. Experience with tools that facilitate content scheduling and organization will be advantageous.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A commitment to upholding and enhancing Roto’s brand standards across all visual communications.

• Efficiency & Organization: Valuing structured workflows, meeting deadlines, and managing multiple projects with precision.

• Collaboration & Teamwork: A strong emphasis on working effectively with colleagues across different departments to achieve shared goals.

• Proactive Problem-Solving: An approach that anticipates challenges and seeks solutions to ensure smooth project execution.

• Creativity & Innovation: Encouraging fresh ideas and visually compelling solutions that resonate with the brand and audience.

Collaboration Style:

• Cross-Functional Integration: Expect close partnership with marketing, business development, and potentially other teams, requiring clear and consistent communication.

• Feedback Culture: Openness to receiving and incorporating constructive feedback on design and coordination efforts.

• Shared Asset Management: A collaborative approach to maintaining and utilizing shared marketing and BD asset libraries.

• Proactive Communication: A culture of keeping stakeholders informed about project progress, potential roadblocks, and deliverables.

📝 Enhancement Note: The company's stated focus on "Brand & Culture" suggests a workplace that values a cohesive identity and a positive, supportive team environment. Candidates exhibiting a "team-first attitude" and professional collaboration will align well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Operational Demands: The primary challenge is effectively managing simultaneous responsibilities for high-quality design production and detailed logistical coordination.

• Managing Multiple Stakeholders: Juggling requests and feedback from various teams (Marketing, BD, Brand & Culture) requires strong prioritization and communication skills.

• Fast-Paced Environment: Adapting to a project-driven setting with numerous deadlines, especially during peak trade show seasons.

• Evolving Brand Needs: Staying current with brand application and visual trends while adhering to established brand guidelines.

Learning & Development Opportunities:

• Design Skill Enhancement: Opportunities to refine advanced design techniques, explore new software features, or attend design workshops.

• Marketing Operations Acumen: Gaining deeper experience in event planning, internal communications strategy, and marketing campaign coordination.

• Project Management Skills: Developing structured approaches to managing complex projects, timelines, and resource allocation.

• Industry Exposure: Learning about Roto's specific industry through trade show participation and collaboration with the Business Development team.

📝 Enhancement Note: This role offers a unique opportunity to grow in both creative and operational capacities. The challenges presented are directly tied to the skill development opportunities, making it a valuable position for career advancement in a hybrid marketing function.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you successfully balanced a complex design deliverable with significant logistical coordination. What was your approach, and what was the outcome?" (Focus on demonstrating process, problem-solving, and results.)

• "How do you ensure brand consistency across a wide range of marketing materials, from digital assets to print collateral and event signage?" (Highlight your understanding of brand guidelines and their application.)

• "Walk us through your process for managing multiple design requests with competing deadlines. How do you prioritize and communicate progress?" (Emphasize your organizational and communication strategies.) Company & Culture Questions:

• "What excites you about Roto's brand and industry, and how do you see your design and coordination skills contributing to our success?" (Showcase your research and genuine interest.)

• "How do you approach receiving and incorporating feedback on your creative work, especially when it comes from multiple stakeholders?" (Demonstrate your collaborative and professional attitude.)

• "Describe a time you had to adapt quickly to a change in project scope or deadline. How did you handle it?" (Assess your flexibility and problem-solving under pressure.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a brief story: the challenge, your solution, the tools you used, and the impact.

• Highlight Dual Role: Explicitly point out how your projects demonstrate both design craft and operational management (e.g., "This trade show booth graphics package involved not only the design but also vendor coordination and timeline management.")

• Showcase Process: Be ready to discuss your design process, from concept ideation to final production and delivery.

• Quantify Success: If possible, use numbers to illustrate the impact of your work (e.g., "This social media campaign led to a 15% increase in engagement").

📝 Enhancement Note: Prepare to discuss not just what you designed, but how you managed the project, coordinated with others, and ensured timely delivery. This is key to demonstrating your value in this hybrid role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Paycom.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best represent your skills in both graphic design and marketing coordination. Ensure these showcase your ability to maintain brand standards, design proposals/collateral, and support event logistics.

• Tailor Your Resume: Highlight keywords from the job description, such as "Adobe Creative Suite," "brand standards," "trade show coordination," "internal communications," and "project management." Quantify achievements wherever possible.

• Prepare Your Narrative: Be ready to discuss specific examples from your experience that demonstrate your ability to manage multiple workstreams, collaborate effectively, and deliver high-quality results under pressure. Practice presenting your portfolio.

• Research Roto: Familiarize yourself with Roto's website, industry, and any publicly available information on their brand and culture to better articulate your interest and fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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