Marketing Design Strategist

📍 Job Overview

Job Title: Marketing Design Strategist

Company: Internet Brands

Location: El Segundo, California, United States (Remote)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: April 06, 2026

Experience Level: 2-4 years preferred

🚀 Role Summary

• Drive the visual strategy and execution for a diverse range of marketing collateral, from digital ad units to print brochures and presentations.

• Ensure brand consistency and adherence to established design systems across all marketing channels and business units.

• Collaborate closely with marketing teams to translate campaign objectives and content into compelling visual assets.

• Manage project pipelines efficiently, maintaining high standards for quality, organization, and timely delivery of production-ready files.

• Leverage expertise in Adobe Creative Cloud and Google Workspace to produce polished, campaign-ready materials for a fast-paced environment.

📝 Enhancement Note: While the title is "Marketing Design Strategist," the core responsibilities and required skills strongly align with a "Marketing Production Designer" or "Marketing Operations Designer" role, emphasizing execution within established frameworks rather than pure strategic conceptualization. The role requires a strong operational mindset for managing multiple assets and adhering to brand guidelines.

📈 Primary Responsibilities

• Design and produce a wide array of digital marketing assets, including website promotional modules, landing pages, email graphics, digital ad units, social media visuals, and campaign banners, ensuring alignment with brand standards and marketing objectives.

• Create print-ready collateral using Adobe InDesign, such as brochures, one-sheets, case studies, white papers, and trade show signage, to support sales enablement efforts.

• Develop polished internal and client-facing presentations using Google Slides, focusing on strong visual storytelling, clean formatting, and consistent branding.

• Utilize and maintain existing design systems, pattern libraries, templates, and style guides to ensure scalable and consistent creative asset production across multiple campaigns and business units.

• Adapt and optimize designs for responsive experiences across desktop, tablet, and mobile devices, understanding layout behavior and visual hierarchy across different breakpoints.

• Partner closely with marketing managers, copywriters, and cross-functional stakeholders to effectively translate briefs, campaign goals, and content requirements into impactful visual solutions.

• Prepare production-ready files for both digital deployment and print vendors, ensuring quality control, technical accuracy, and timely delivery to meet project timelines.

• Manage multiple concurrent projects, track revisions, and maintain meticulous file organization and version control to ensure operational efficiency.

📝 Enhancement Note: The emphasis on "utilize existing design systems," "template-driven workflows," and "production-ready files" points towards a role focused on efficient asset creation and scalability, characteristic of marketing operations or a production-focused creative role.

🎓 Skills & Qualifications

Education: BFA/BA/BS in Graphic Design, Visual Communication Design, Commercial Art, Marketing, or a related field.

Experience: 2–4 years of professional experience in marketing design, graphic design, or visual production, with a focus on digital and print asset creation.

Required Skills:

• Strong proficiency in Adobe Creative Cloud: Photoshop, Illustrator, InDesign, and XD.

• Working proficiency in Google Workspace, specifically Slides, Docs, Sheets, and Drive, for collaboration and presentation development.

• Solid understanding of graphic design fundamentals, including typography, composition, color theory, visual hierarchy, and brand consistency.

• Experience designing responsive layouts for web and email marketing campaigns.

• Ability to interpret creative direction and execute designs according to established specifications and brand guidelines.

• Strong organizational skills with the ability to manage production files, templates, and version control effectively.

Preferred Skills:

• Experience supporting B2B marketing campaigns or working within in-house marketing teams.

• Experience creating sales presentations and executive-facing materials.

• Familiarity with modular design systems and template-driven workflows for efficient asset production.

• An online portfolio demonstrating a strong range of both digital and print marketing work.

📝 Enhancement Note: The inclusion of "Google Workspace" and specific Google Slides proficiency, alongside "Adobe Creative Cloud," highlights the need for a candidate comfortable with collaborative digital workflows common in modern marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• An online portfolio is crucial, showcasing a diverse range of work that clearly demonstrates proficiency in both digital and print marketing design.

• Highlight examples of campaign assets, including web banners, social media graphics, email templates, brochures, and presentation decks.

• Include case studies or examples that illustrate your ability to work within established brand guidelines and design systems.

Process Documentation:

• Demonstrate an understanding of asset production workflows, from brief to final delivery.

• Show examples of how you manage file organization, version control, and prepare files for print vendors or digital deployment.

• Illustrate your ability to adhere to and utilize design templates and pattern libraries effectively.

📝 Enhancement Note: The requirement for an online portfolio and the emphasis on demonstrating work within "established brand guidelines and design systems" are key indicators of the operational and execution-focused nature of this role.

💵 Compensation & Benefits

Salary Range: $60,000 - $75,000 per year (USD).

Benefits:

• Comprehensive health insurance options: Medical, Dental, and Vision coverage.

• Flexible Spending Accounts (FSA) for medical and dependent care.

• Short-term and Long-term Disability Insurance.

• Life and Accidental Death & Dismemberment (AD&D) Insurance.

• 401(k) retirement savings plan with a company match.

• Paid Time Off (PTO) and paid holidays.

• Commuter benefits.

• Access to Employee Assistance Program (EAP) and well-being coaching services.

• Voluntary benefits include home, auto, and pet insurance, plus discounted legal and financial services.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility expected for project deadlines.

📝 Enhancement Note: The salary range is provided based on the company's stated compensation philosophy for this role. The benefits package is comprehensive, offering strong support for employee well-being and financial planning, which is attractive to operations professionals seeking stable employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Internet Brands operates across four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. They focus on online media and software services, owning leading consumer websites and providing web presence solutions for SMBs and enterprise clients.

Company Size: Internet Brands is a significant player, indicated by their portfolio of well-known brands (WebMD, Medscape, Nolo, Avvo) and their status as a portfolio company of KKR and Warburg Pincus, suggesting a large, established organization with significant resources.

Founded: Founded with a focus on building strong online presences and leading vertical markets, Internet Brands has a history of strategic acquisitions and growth, creating a dynamic and evolving work environment.

Team Structure:

• The Marketing Design Strategist likely sits within a broader marketing department, potentially collaborating with marketing managers, copywriters, digital marketers, and brand managers.

• The role may involve working with multiple business units or brands under the Internet Brands umbrella, requiring adaptability and an understanding of diverse needs.

Methodology:

• Emphasis on leveraging established brand standards and design systems points to a structured, process-driven approach to creative execution.

• The need to produce "campaign-ready assets" and manage multiple projects implies a focus on efficiency, scalability, and timely delivery.

• Collaboration with cross-functional teams indicates a requirement for strong communication and the ability to translate business objectives into visual outcomes.

Company Website: https://www.internetbrands.com/

📝 Enhancement Note: Internet Brands' focus on vertical markets and proprietary technology suggests a company that values data-driven strategies and operational efficiency, which would be a good fit for an operations-minded designer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an early to mid-career level (2-4 years of experience), focusing on skilled execution within defined marketing operations and design systems. It's a vital contributor role within the marketing function.

Reporting Structure: The Marketing Design Strategist will likely report to a Marketing Manager, Creative Director, or a Lead Designer within the marketing department, overseeing the production of visual assets.

Operations Impact: The role directly impacts the effectiveness of marketing campaigns by ensuring high-quality, on-brand visual assets are produced efficiently. This contributes to brand perception, lead generation, and overall GTM success by providing polished materials for sales and marketing efforts.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design software, responsive design principles, or particular marketing channels (e.g., email design, ad creative optimization).

• Process Improvement: Contribute to refining design workflows, template creation, and asset management processes within the marketing operations framework.

• Leadership Potential: Over time, potentially move into roles with more strategic design input, team lead responsibilities, or specialized areas like UX/UI design for marketing platforms.

• Cross-functional Exposure: Gain experience working with various marketing teams and product areas within Internet Brands' diverse portfolio.

📝 Enhancement Note: The emphasis on design systems and process suggests a pathway for growth into marketing operations or creative operations management, where efficiency and scalability are paramount.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility in terms of work location.

Office Location(s): While the company headquarters are in El Segundo, California, this specific role is designated as remote, meaning candidates can work from anywhere within the United States.

Workspace Context:

• A remote work environment necessitates strong self-discipline, time management, and effective communication tools.

• The role requires a dedicated workspace with reliable internet access to utilize cloud-based tools like Google Workspace and Adobe Creative Cloud.

• Collaboration will primarily occur through digital channels, project management software, and video conferencing.

Work Schedule: Standard full-time work hours are expected (approximately 40 hours per week). While remote, maintaining consistent availability during core business hours for collaboration and meetings is crucial.

📝 Enhancement Note: The remote nature of this role is a significant factor, requiring candidates to be adept at managing their workload and collaborating effectively in a virtual setting, a common characteristic of many modern operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your resume and portfolio to assess basic qualifications and experience.

• Technical/Portfolio Review: Expect a session with a hiring manager or a senior designer to discuss your portfolio in detail, focusing on your design process, technical skills, and ability to execute within brand guidelines.

• Skills Assessment/Challenge: A design challenge or a practical exercise may be given to evaluate your proficiency with software (Adobe CC, Google Slides) and your problem-solving approach to design briefs.

• Cross-functional Interview: You might meet with marketing managers or other stakeholders to assess your collaboration skills, ability to understand marketing objectives, and communication style.

• Final Interview: Potentially a final conversation with a department head or senior leader to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects. Prioritize work that showcases your ability to create diverse marketing assets (digital, print, presentations) and adhere to brand guidelines.

• Highlight Process: For each project, briefly explain the brief, your design process, the tools used, and the final outcome. Emphasize how you translated marketing objectives into visual solutions.

• Showcase Brand Adherence: Include examples where you worked within established brand systems or templates. If you have examples of adapting a brand for different channels, that's a plus.

• Demonstrate Technical Proficiency: Ensure your portfolio clearly shows your command of Adobe Creative Suite and Google Workspace (especially Slides).

• Organize for Clarity: Make sure your portfolio is easy to navigate, with clear labeling and concise descriptions.

Challenge Preparation:

• Practice Software Proficiency: Be ready to demonstrate your skills in Photoshop, Illustrator, InDesign, and Google Slides under time constraints.

• Understand Design Briefs: Practice interpreting marketing objectives and translating them into visual concepts quickly.

• Focus on Efficiency: For any design challenge, consider how to create effective assets efficiently, potentially using templates or modular elements.

• Prepare to Explain Decisions: Be ready to articulate your design choices and how they meet the brief's requirements.

📝 Enhancement Note: The emphasis on a portfolio and a potential design challenge underscores the practical, execution-oriented nature of this role. Candidates should prepare to showcase their ability to produce high-quality work efficiently.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Photoshop, Illustrator, InDesign, and XD are explicitly required. Proficiency in these is paramount for creating all types of marketing assets.

• Google Workspace: Strong working proficiency in Slides, Docs, Sheets, and Drive is essential for collaboration, presentation creation, and file management in a remote environment.

Analytics & Reporting: While not explicitly mentioned, familiarity with tools that display marketing performance metrics (e.g., Google Analytics, ad platform dashboards) might be beneficial for understanding asset effectiveness.

CRM & Automation: Experience with design asset management systems or Digital Asset Management (DAM) tools could be advantageous for organizing and distributing creative materials, though not explicitly required.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud and Google Workspace is critical. Candidates must be proficient in these suites, as they form the core of the role's technical requirements for asset creation and collaboration.

👥 Team Culture & Values

Operations Values:

• Detail-Oriented: The role demands meticulous attention to detail in design execution, file preparation, and adherence to brand standards.

• Process-Driven: A comfort with and appreciation for established workflows, design systems, and template utilization is key to efficient production.

• Collaborative: The ability to work effectively with marketing managers, copywriters, and other stakeholders is vital for translating briefs into successful visual assets.

• Efficiency & Scalability: A focus on producing high-quality assets quickly and consistently, enabling the marketing team to execute campaigns effectively.

• Brand Stewardship: Upholding and reinforcing brand consistency across all visual communications.

Collaboration Style:

• Primarily digital and asynchronous, requiring clear communication and proactive engagement.

• Close partnership with marketing teams to ensure design solutions meet campaign objectives.

• Openness to feedback and iterative design processes.

📝 Enhancement Note: The emphasis on detail, process, and efficiency points to a culture that values operational excellence within its creative functions, aligning well with GTM and marketing operations principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creativity: Effectively executing within established brand guidelines while still producing fresh and engaging visuals.

• Managing High Volume & Tight Deadlines: Juggling multiple projects, revisions, and rapid turnaround times in a fast-paced marketing environment.

• Adapting to Diverse Brand Needs: Potentially working across multiple Internet Brands properties, requiring quick understanding of different brand identities and target audiences.

• Remote Collaboration: Maintaining strong communication and seamless workflow in a fully remote setting.

Learning & Development Opportunities:

• Deepen Design System Expertise: Become an expert in the company's design systems and contribute to their evolution.

• Expand Digital Design Skills: Gain further experience in areas like motion graphics, UI design for marketing platforms, or advanced web/email design techniques.

• Cross-functional Understanding: Learn more about the broader marketing strategies and business objectives that drive the need for creative assets.

• Process Optimization: Contribute to improving the efficiency and effectiveness of the creative production workflow.

📝 Enhancement Note: The challenges highlight the operational demands of the role, while the growth opportunities point towards developing specialized skills and contributing to process improvements within marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create marketing assets under tight deadlines. How did you manage your workload and ensure quality?" (Focus on process, prioritization, and efficiency.)

• "How do you ensure brand consistency across various marketing channels and asset types?" (Highlight understanding of brand guides, design systems, and templates.)

• "Walk me through a project in your portfolio where you had to adapt existing designs or work within strict brand guidelines." (Showcase your ability to execute within constraints.)

Company & Culture Questions:

• "What interests you about Internet Brands and our specific vertical markets (Health, Automotive, Legal, Home/Travel)?" (Research the company and its brands beforehand.)

• "How do you approach collaboration with non-design team members, such as marketing managers or copywriters?" (Focus on communication and partnership.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with a brief overview of your background, then dive into 2-3 key projects. For each project, explain the objective, your role, the process, the challenges, and the outcome.

• Quantify Impact (if possible): If you have metrics related to the performance of your designs (e.g., increased click-through rates for ads, successful campaign metrics), present them.

• Demonstrate Technical Skills: Be prepared to discuss your proficiency with Adobe CC and Google Workspace, and how you leverage these tools.

• Highlight Process and Adherence: Emphasize how you follow briefs, work within brand guidelines, and manage files/versions.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill, but also an operational mindset: efficiency, process adherence, collaboration, and the ability to deliver high-quality assets consistently.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.jobvite.com.

• Tailor Your Resume: Highlight keywords from the job description, such as "Adobe Creative Cloud," "Google Workspace," "responsive design," "brand standards," "digital marketing assets," and "print collateral." Quantify your experience where possible (e.g., "produced 50+ digital ad units per quarter").

• Curate Your Portfolio: Ensure your online portfolio is up-to-date and showcases your best work relevant to the requirements, particularly digital assets, print materials, and presentations. Make it easy to navigate.

• Prepare a Cover Letter (Optional but Recommended): Briefly articulate why you are a strong fit, referencing your experience with Adobe CC, Google Workspace, and your ability to work efficiently within brand guidelines in a remote setting.

• Research Internet Brands: Familiarize yourself with their company mission, key brands (WebMD, Nolo, etc.), and their industry verticals. This will help you tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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