Marketing Creative Designer (Nibble)

📍 Job Overview

Job Title: Marketing Creative Designer (Nibble)

Company: Headway Inc

Location: Kyiv, Ukraine; Lviv, Ukraine; Madrid, Spain; Warsaw, Poland

Job Type: Full-Time

Category: Marketing Operations / Creative Design

Date Posted: May 08, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and develop compelling marketing creatives for the Nibble product, focusing on visual storytelling and brand consistency across digital platforms.

• Leverage AI tools and services to innovate and optimize creative production workflows, enhancing efficiency and exploring new creative possibilities.

• Analyze the performance of marketing creatives, formulate data-driven hypotheses for improvement, and contribute to A/B testing strategies to maximize campaign impact.

• Collaborate cross-functionally with marketing teams, product managers, and other stakeholders to translate business objectives into impactful visual assets that drive user engagement and acquisition.

• Contribute creative insights that can influence product features and content strategy, ensuring a cohesive and effective user experience.

📝 Enhancement Note: While the title is "Marketing Creative Designer," the responsibilities extensively involve performance analysis, hypothesis generation, AI tool integration, and cross-functional collaboration, indicating a strong leaning towards a Marketing Operations or Performance Marketing Creative role. The focus on "Nibble product" suggests a specialized product marketing creative function within a larger organization. The hybrid work arrangement implies a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality marketing creatives (static images, GIFs, short videos) for various digital channels, including social media, paid ads, and in-app promotions for the Nibble product.

• Research, test, and implement cutting-edge AI tools and platforms to streamline the creative design process, automate repetitive tasks, and explore novel visual concepts.

• Monitor and analyze the performance metrics of creative assets, identifying trends, drawing actionable insights, and proposing data-backed hypotheses for creative optimization and A/B testing.

• Actively participate in brainstorming sessions and collaborative meetings with creative marketers, product teams, and other departments to generate innovative campaign ideas and content strategies.

• Translate marketing objectives and user insights into visually engaging and effective creative solutions that resonate with the target audience and drive desired actions.

• Maintain a strong understanding of current design trends, competitor creative strategies, and the EdTech landscape to ensure creative output is fresh, relevant, and competitive.

• Contribute to the development and refinement of brand guidelines and creative best practices for the Nibble product to ensure consistency and quality across all marketing materials.

📝 Enhancement Note: The emphasis on AI tools, performance analysis, and hypothesis generation suggests that this role goes beyond traditional graphic design. It requires a proactive, analytical, and experimental approach to creative development, directly impacting campaign effectiveness. The mention of "influencing product features" indicates a strategic design input.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is often preferred for roles requiring a strong foundation in design principles. Equivalent practical experience will also be considered.

Experience: A minimum of 2 years of professional commercial experience as a Graphic Designer, with a demonstrable track record of creating effective marketing collateral. Experience within the EdTech sector or in performance marketing is a significant advantage.

Required Skills:

• Graphic Design Proficiency: Strong command of visual design principles, including typography, color theory, layout, and composition.

• Software Expertise: Advanced proficiency in industry-standard design software such as Figma, Adobe Photoshop, and Adobe Illustrator.

• AI Tool Integration: Proven experience in utilizing AI tools and services to enhance creative workflows, generate assets, or optimize design processes.

• Creative Portfolio: A compelling and well-organized portfolio showcasing a range of marketing creative work, demonstrating problem-solving skills and aesthetic judgment.

• Analytical Acumen: Ability to interpret creative performance data, identify patterns, and formulate data-driven hypotheses for A/B testing and optimization.

• Adaptability & Learning: Demonstrated ability to learn new tools and technologies quickly, adapt to evolving design trends, and embrace change.

• Attention to Detail: Meticulous approach to design, ensuring accuracy in execution and a high standard of quality.

• Collaboration & Communication: Excellent verbal and written communication skills for effective teamwork and stakeholder engagement.

Preferred Skills:

• Motion Graphics: Experience with animation software like After Effects or video editing tools such as CapCut for creating dynamic visual content.

• Performance Marketing Acumen: Direct experience in creating creatives specifically for paid advertising campaigns and understanding performance metrics.

• Competitor Analysis: Familiarity with using tools like Ads Library to analyze competitor creative strategies.

• Hypothesis Validation: Experience in designing and executing tests to validate creative hypotheses and measure their impact.

📝 Enhancement Note: The requirement for a strong portfolio, proficiency in specific design tools, and experience with AI tools are critical. The "2+ years of commercial experience" suggests the company is looking for candidates who can hit the ground running with minimal supervision, particularly in generating creative assets that drive measurable results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Marketing Creative Showcase: Include a diverse range of marketing creatives designed for digital platforms, highlighting campaigns for user acquisition, engagement, or product promotion.

• AI Tool Application Examples: Demonstrate how AI tools were integrated into your design process to achieve specific outcomes (e.g., faster iteration, novel concepts, personalized assets).

• Performance-Driven Case Studies: Present 1-2 case studies detailing a creative challenge, your proposed solution, the implemented design, and the resulting performance metrics or A/B test outcomes.

• Tool Proficiency Examples: Subtly showcase your mastery of Figma, Adobe Creative Suite, and any AI design tools through the quality and complexity of the work presented.

Process Documentation:

• Workflow Optimization Examples: If possible, include examples of how you've documented or optimized a design workflow for efficiency or improved collaboration.

• Hypothesis-to-Execution Flow: Illustrate your process from identifying a creative hypothesis to designing, testing, and iterating on the creative asset.

• Creative Analysis Framework: Briefly outline your approach to analyzing creative performance and generating improvement ideas.

📝 Enhancement Note: For a role focused on marketing creatives and performance, the portfolio should not just showcase aesthetics but also the strategic thinking and analytical process behind the designs. Demonstrating the ability to link creative output to measurable business impact is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Creative Designer with 2-5 years of experience in Eastern European and Western European tech hubs (Kyiv, Lviv, Warsaw, Madrid), and considering the hybrid work model, the estimated annual gross salary range is approximately €25,000 - €45,000 (or local equivalent). This range can vary based on specific experience, skill set, and the chosen location's cost of living and market rates.

Benefits:

• Work Environment: A secure office environment equipped with reliable shelter, generators, and satellite internet, ensuring operational continuity.

• Professional Development: Access to a comprehensive corporate knowledge base, professional communities, and a personalized development plan.

• Learning & Growth: Financial support for English language learning, external training programs, and relevant courses to enhance skills.

• Health & Well-being: Comprehensive medical insurance and full compensation for sick leave.

• Work-Life Balance: Two week-long paid corporate holidays annually for dedicated rest and rejuvenation.

• Social Impact: Opportunity to contribute to initiatives supporting Ukraine.

Working Hours: The standard full-time working hours are 40 hours per week. The hybrid arrangement allows for flexibility in balancing on-site and remote workdays, subject to team and project needs.

📝 Enhancement Note: Salary estimates are based on general market research for similar roles in the specified locations and experience level. Benefits are detailed as provided in the job description, emphasizing aspects relevant to creative professionals and those working in a hybrid capacity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (EdTech - Educational Technology). Headway Inc is a global leader in lifelong learning, providing digital products to over 150 million users. Recognized among the World's Top EdTech Companies by TIME magazine.

Company Size: Headway Inc is a significant global tech company with a substantial user base and likely a growing employee count, indicating a dynamic and resource-rich environment for operations and creative roles.

Founded: While the founding date isn't explicitly stated, Headway Inc's recognition by TIME magazine suggests a mature and impactful presence in the EdTech market.

Team Structure:

• The role reports to Valeria Omelianenko, Paid Media Design Team Lead, indicating a specialized team focused on paid media creative production.

• This team likely collaborates closely with broader marketing, product, and growth teams within Headway Inc.

• Cross-functional collaboration is a key aspect, involving product managers and other stakeholders to align creative efforts with business and product goals. Methodology:

• Data-Driven Creativity: Emphasis on analyzing creative performance and generating hypotheses for improvement, integrating analytics into the creative process.

• AI-Powered Innovation: Actively exploring and implementing AI tools to enhance creative workflows, suggesting a forward-thinking and technologically adept approach.

• Collaborative Ideation: Brainstorming sessions and knowledge sharing are integral to generating new ideas and refining strategies.

• Agile Adaptation: The need to "learn quickly and adapt to change" points towards an agile and responsive operational environment.

Company Website: https://careers.headway.inc

📝 Enhancement Note: Headway Inc's positioning as a top EdTech company and its mission to revolutionize lifelong learning suggest a culture focused on innovation, user impact, and continuous improvement. The "SELECT" values are a core part of their culture, indicating a need for candidates to align with these principles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Marketing Creative Designer, requiring 2+ years of experience. It offers a blend of hands-on creative execution and strategic input through performance analysis and hypothesis generation. It's a stepping stone for designers looking to specialize in performance marketing creative or move into more senior creative lead roles.

Reporting Structure: The designer will report to the Paid Media Design Team Lead, Valeria Omelianenko. This structure suggests mentorship and guidance within a specialized creative function.

Operations Impact: The role directly impacts the effectiveness of paid media campaigns by creating visuals that drive user acquisition and engagement for the Nibble product. By analyzing performance and iterating on creatives, the designer contributes to optimizing marketing spend and overall revenue generation.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, AI-driven design, and motion graphics.

• Leadership: Potential to grow into a Senior Designer or Creative Lead role within the paid media team, mentoring junior designers.

• Cross-Functional Exposure: Opportunity to work on broader marketing and product initiatives, gaining a holistic understanding of the EdTech business.

• Skill Development: Access to training, courses, and a personal development plan to acquire new skills and advance career trajectory.

📝 Enhancement Note: The emphasis on AI tools and performance analysis indicates that growth opportunities will likely involve staying at the forefront of creative technology and data-driven marketing strategies. The hybrid model also fosters self-management skills, which are crucial for career advancement.

🌐 Work Environment

Office Type: The company provides an office with enhanced safety and operational resilience features, including a reliable shelter, generators, and satellite internet. This indicates a commitment to providing a secure and functional workspace, particularly relevant in locations with potential infrastructure challenges.

Office Location(s): The role is available in Kyiv, Lviv (Ukraine), Madrid (Spain), and Warsaw (Poland), offering geographic flexibility.

Workspace Context:

• Resilient Infrastructure: The office environment is designed to ensure uninterrupted work, which is a significant advantage for maintaining productivity and project timelines.

• Collaborative Hub: While hybrid, the office serves as a central point for team collaboration, brainstorming sessions, and in-person interaction with the Paid Media Design Team Lead and colleagues.

• Access to Resources: Employees have access to the company's knowledge base and professional communities, fostering a learning-oriented environment.

Work Schedule: The standard 40-hour work week is complemented by a hybrid arrangement, allowing for a balance between remote work and in-office collaboration. This flexibility supports efficient workflow management and personal well-being.

📝 Enhancement Note: The provision of a secure office with backup power and internet is a distinctive and valuable offering, especially for roles requiring consistent online access and collaboration. It suggests a company that prioritizes employee well-being and operational stability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess creative skills, tool proficiency, and relevant experience.

• Technical Interview: Discussion focusing on design principles, software skills (Figma, Adobe Suite), and experience with AI tools. May include a live design challenge or a review of portfolio case studies.

• Creative/Performance Discussion: Interview with the Paid Media Design Team Lead (Valeria Omelianenko) to delve into creative process, performance analysis capabilities, hypothesis generation, and collaboration style. Emphasis on how your work drives results.

• Cultural Fit Assessment: Evaluation of alignment with Headway's "SELECT" values and overall team dynamics.

Portfolio Review Tips:

• Highlight Performance Impact: For each relevant piece, clearly state the objective, your creative approach, and the measurable results (e.g., CTR, conversion rate improvements, engagement metrics).

• Showcase AI Integration: If possible, include examples where AI tools were instrumental in your creative process or outcome. Explain your role in guiding or refining AI-generated outputs.

• Structure for Clarity: Organize your portfolio logically. Use case studies to tell a story about your problem-solving process, from challenge to solution to impact.

• Tailor to EdTech/Nibble: If possible, include or emphasize work that demonstrates an understanding of the EdTech market or visually appealing digital products.

Challenge Preparation:

• Design Exercise: Be prepared for a practical design task, likely involving creating marketing creatives for a given scenario or product. Focus on speed, creativity, and adherence to brand guidelines.

• Hypothesis Generation: Practice articulating hypotheses for creative improvement based on hypothetical performance data or competitor analysis.

• Tool Proficiency: Be ready to discuss your workflow in Figma and Adobe Suite, and how you leverage AI tools.

📝 Enhancement Note: The interview process will likely emphasize not just creative talent but also the strategic and analytical ability to create creatives that perform. A strong portfolio that demonstrates this link is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX design for digital creatives. Proficiency in its features for asset creation and handoff is key.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, complex compositing, and detailed graphic creation.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.

• AI Design Tools: Experience with platforms for image generation, content augmentation, or workflow automation (e.g., Midjourney, Stable Diffusion, DALL-E, or AI features within Adobe products).

Analytics & Reporting:

• Ads Library (e.g., Facebook Ads Library): For competitor creative analysis.

• Performance Metrics Understanding: Familiarity with key metrics like CTR, CPC, conversion rates, engagement rates, and ROAS. While not a direct tool, understanding how to interpret data from ad platforms is critical.

CRM & Automation:

• While not directly listed as a requirement for the designer, understanding how creatives integrate into marketing automation platforms or CRM systems (e.g., for campaign tracking) would be beneficial.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The emphasis on AI tools indicates that candidates should be actively exploring and incorporating these technologies into their design practice.

👥 Team Culture & Values

Operations Values: Headway Inc's core values are summarized as "SELECT":

• Share: Openly share knowledge, insights, and experiences to foster collective growth.

• Explore: Continuously seek new opportunities, experiment with innovative approaches, and embrace curiosity.

• Lead: Take ownership, drive initiatives, and inspire others through action and accountability.

• Engage: Actively participate, collaborate effectively, and build strong relationships.

• Care: Show empathy, support colleagues, and contribute positively to the team and user community.

• Transform: Drive meaningful change, challenge the status quo, and contribute to the company's mission of revolutionizing education. Collaboration Style:

• Cross-Functional Partnership: The role requires working closely with creative marketers and product teams, emphasizing clear communication and shared goals.

• Knowledge Sharing: A culture of sharing expertise, especially regarding new AI tools and design trends, is encouraged.

• Performance-Oriented Feedback: Collaboration likely involves constructive feedback based on creative performance data and iterative improvements.

📝 Enhancement Note: Candidates should be prepared to discuss how they embody the "SELECT" values in their work, particularly in terms of exploring new tools (AI), leading creative initiatives, engaging with cross-functional teams, and contributing to the transformative mission of Headway.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the fast-changing AI tools and determining their practical application in creative workflows.

• Performance Optimization: Consistently generating creatives that meet or exceed performance targets in a competitive EdTech market.

• Balancing Creativity and Data: Effectively integrating data-driven insights and A/B testing requirements with creative expression and aesthetic quality.

• Hybrid Work Management: Maintaining seamless collaboration and productivity in a hybrid work environment across different locations.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in AI-powered creative tools and their application in marketing.

• Performance Marketing Specialization: Developing a deep understanding of what makes creatives perform in paid media campaigns.

• Cross-Disciplinary Exposure: Learning about product development, user acquisition strategies, and broader marketing operations within the EdTech sector.

• Formal Training: Access to compensation for external training, courses, and English language learning to enhance professional development.

📝 Enhancement Note: The primary growth opportunity lies in becoming a specialist at the intersection of creative design, AI technology, and data-driven marketing performance.

💡 Interview Preparation

Strategy Questions:

• "How have you used AI tools in your design process to improve efficiency or creative output? Can you provide an example?" (Focus on specific tools, your role, and the outcome.)

• "Describe a time you analyzed the performance of a creative asset and proposed changes. What was the outcome?" (Highlight your analytical process, hypothesis, and impact.)

• "How do you balance creative vision with the need to meet specific performance metrics for paid advertising?" (Show understanding of both art and science in marketing.) Company & Culture Questions:

• "How do you embody the 'SELECT' values in your daily work, particularly 'Explore' and 'Transform'?" (Connect your experience to their stated values.)

• "What interests you about the EdTech industry and Headway's mission?" (Demonstrate genuine interest and alignment.)

• "How do you approach collaboration with non-designers, such as marketers or product managers?" (Showcase strong communication and teamwork skills.) Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your design philosophy, then dive into 2-3 key projects. For each project, clearly state the objective, your role, the challenge, your creative solution (detailing AI use if applicable), and the quantifiable results.

• Data Emphasis: For performance-driven creatives, clearly present the metrics and explain how your design contributed to those results.

• AI Discussion: Be ready to discuss your experience with AI tools, including any limitations you've encountered and how you overcome them.

• Conciseness: Be mindful of time; focus on impactful examples and clear explanations.

📝 Enhancement Note: Prepare to demonstrate both your creative flair and your data-driven mindset. The interview will likely assess your ability to translate business goals into effective visual marketing assets.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on the Headway Inc careers page.

• Portfolio Customization: Ensure your portfolio prominently features examples of marketing creatives for digital platforms, ideally showcasing performance-driven results or AI tool integration. Tailor your case studies to highlight problem-solving and impact.

• Resume Optimization: Craft your resume to emphasize your 2+ years of commercial graphic design experience, proficiency in Figma and Adobe Suite, and any experience with AI tools, performance analysis, or the EdTech sector. Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, your approach to performance analysis, and how you would leverage AI tools. Prepare specific examples for behavioral questions related to collaboration and problem-solving.

• Company Research: Familiarize yourself with Headway Inc's mission, products (especially Nibble if possible), and their "SELECT" values. Understand their position in the EdTech market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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