Marketing Content Creator / Web Designer

📍 Job Overview

Job Title: Marketing Content Creator / Web Designer

Company: GoLean Health

Location: Metro Manila, Philippines

Job Type: Part-Time

Category: Marketing & Design Operations

Date Posted: 2026-07-27

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive GoLean Health's online presence through expert creation of visually engaging static graphics and short-form video content tailored for diverse digital platforms.

• Enhance user experience and brand consistency by managing and updating website content, layouts, and visual elements.

• Support comprehensive digital marketing initiatives by adapting content across social media, newsletters, and campaign materials, ensuring brand alignment.

• Collaborate with the marketing team to strategize, organize, and publish content, contributing to the overall growth of the wellness clinic's digital footprint.

• Leverage advanced proficiency in Canva and a strong understanding of social media marketing principles to produce professional, on-brand marketing assets.

📝 Enhancement Note: This role, while titled "Marketing Content Creator / Web Designer," focuses heavily on the operational execution of marketing and design tasks within a remote setting. The emphasis on Canva and short-form video production, alongside website content updates, indicates a need for a hands-on, detail-oriented individual who can translate marketing strategy into tangible digital assets efficiently. The low hourly rate suggests a focus on task-based efficiency and output rather than strategic planning.

📈 Primary Responsibilities

• Develop and produce high-quality static graphics, infographics, promotional materials, and branded visuals using Canva, ensuring adherence to brand guidelines.

• Create and edit engaging short-form video content (e.g., reels, TikToks, social media clips) for platforms including Instagram, TikTok, LinkedIn, and YouTube.

• Adapt and optimize content assets for various digital channels, maintaining a consistent brand voice, tone, and visual aesthetic across all touchpoints.

• Design and update website content, including images, banners, service pages, and promotional sections, to improve user navigation, layout, and overall experience.

• Assist in the organization, scheduling, and publishing of content across GoLean Health's social media, newsletters, and other digital marketing platforms.

• Collaborate with the marketing team to brainstorm creative concepts, develop campaign ideas, and suggest innovative content approaches.

• Ensure all visual content and website elements professionally represent the clinic's lifestyle, wellness, and healthcare branding and values.

• Support marketing campaigns by creating compelling visual narratives and suggesting creative solutions for digital outreach.

📝 Enhancement Note: The responsibilities highlight a blend of creative content production and operational website management. The emphasis on adapting content for different platforms and assisting with scheduling and publishing points to a need for strong organizational skills and an understanding of content workflows within a digital marketing context. The expectation to "support campaign ideas through creative concepts, layouts, and content suggestions" indicates a requirement for proactive contribution beyond just execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Marketing, Communications, Graphic Design, Digital Media, or a related field is advantageous.

Experience: 2-5 years of demonstrable experience in digital content creation, social media marketing, graphic design, and basic web content management.

Required Skills:

• Expert-level proficiency in Canva for both static graphic and short-form video creation.

• Proven experience in creating engaging social media graphics, reels, and short-form video content.

• Strong understanding of digital marketing principles and social media platform best practices (Instagram, TikTok, LinkedIn, YouTube).

• Basic experience with website content management systems (CMS) or updating website content.

• Excellent attention to detail and a meticulous approach to maintaining brand consistency and visual identity.

• Strong visual storytelling abilities with a keen eye for design, layout, and aesthetics.

• Effective communication and collaboration skills for remote team interaction.

• Ability to manage multiple content projects concurrently and meet strict deadlines. Preferred Skills:

• Experience in healthcare, wellness, beauty, lifestyle, or clinic branding.

• Familiarity with other graphic design or video editing software (e.g., Adobe Creative Suite, CapCut).

• Basic understanding of User Experience (UX) principles for web design.

• Experience with content scheduling and social media management tools.

📝 Enhancement Note: The explicit requirement for "expert-level proficiency in Canva" is a critical filter. The "strong portfolio" is not just a nice-to-have but a fundamental requirement for demonstrating practical skills. The preference for industry-specific experience suggests that candidates who understand the nuances of wellness and healthcare branding will have an edge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of digital content, including social media graphics, short-form videos (reels, TikToks), infographics, and any campaign materials.

• Demonstrations of website visual updates, before-and-after examples, or mockups highlighting improvements in layout, navigation, or content presentation.

• Examples of content adapted for different social media platforms, illustrating versatility and understanding of platform-specific requirements.

• Evidence of maintaining consistent branding and visual identity across multiple assets. Process Documentation:

• While formal process documentation might not be a primary requirement for this specific role, the ability to follow and adhere to established brand guidelines and content creation workflows is crucial.

• Candidates should be prepared to discuss their personal content creation process, from ideation and asset creation to final delivery and feedback incorporation.

• Examples of how they manage their workflow, organize files, and ensure timely delivery of assets will be valuable.

📝 Enhancement Note: The emphasis on a "strong portfolio" is paramount for this role. Candidates should curate their portfolio to specifically highlight Canva proficiency, short-form video creation, and any web content update experience. The ability to demonstrate a structured approach to content creation and project management, even if self-managed, will be important.

💵 Compensation & Benefits

Salary Range: $6 USD per hour.

Estimated Annual Salary (based on 30 hours/week): Approximately $93,600 PHP (using an approximate exchange rate of 1 USD = 58 PHP, subject to fluctuation).

Estimated Full-Time Equivalent (FTE) Salary: Approximately $187,200 PHP per year.

Benefits:

• Remote Work Flexibility: Ability to work from anywhere within Metro Manila, Philippines, eliminating commute time and costs.

• Part-Time Schedule: 30 hours per week, allowing for a better work-life balance or pursuit of other professional or personal interests.

• Opportunity to Contribute: Be part of a growing wellness clinic and directly impact its online presence and brand perception.

• Skill Development: Opportunity to refine skills in digital content creation, social media marketing, and web design within a professional context.

Working Hours: 30 hours per week, with flexibility in scheduling to accommodate remote work and collaboration needs within the Asia/Manila timezone. Specific daily start and end times will be discussed during the interview process.

📝 Enhancement Note: The hourly rate of $6 USD is significantly below typical market rates for experienced designers and content creators, even in lower cost-of-living regions. This suggests the role may be more focused on execution of defined tasks rather than strategic input or complex problem-solving. The conversion to PHP is an estimate for local context. Benefits are standard for remote, part-time roles, with emphasis on flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare, Wellness, Lifestyle Clinic. GoLean Health operates in the growing wellness sector, focusing on lifestyle and healthcare services.

Company Size: Small to Medium-sized (specific number not provided, but likely a growing clinic with a lean operational team). This means the role will have a direct impact and potentially broader responsibilities.

Founded: Not specified, but the context implies a growing or established clinic seeking to expand its digital reach.

Team Structure:

• The role reports into a marketing function, likely a Marketing Manager or similar.

• Collaboration will be primarily with the marketing team, and potentially with other operational staff within the clinic.

• As a remote position, communication and collaboration will heavily rely on digital tools and platforms. Methodology:

• Data-driven decision-making for content performance and website updates.

• Emphasis on visual storytelling and brand consistency to attract and retain clients.

• Agile approach to content creation and campaign execution to adapt to market trends.

• Focus on user experience for both website visitors and social media engagement.

Company Website: [GoLean Health Website URL - Not provided, but candidates should search for it]

📝 Enhancement Note: GoLean Health operates within the wellness industry, which often emphasizes a positive, health-conscious, and client-centric brand image. The "lean" in the company name might suggest an operational focus on efficiency and resourcefulness. As a growing clinic, the culture is likely to be dynamic and hands-on, with opportunities for individuals to make a visible impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level execution level within the Marketing Operations and Design functions. It involves executing defined creative and design tasks rather than setting high-level strategy.

Reporting Structure: The Marketing Content Creator / Web Designer will likely report to a Marketing Manager or a Head of Marketing, who oversees broader marketing strategies and campaign planning.

Operations Impact: The primary impact of this role is on enhancing GoLean Health's online brand presence, improving customer engagement through visually appealing content, and ensuring a professional and user-friendly website experience. This directly supports lead generation and client acquisition efforts.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Canva, short-form video production, and specific social media marketing strategies.

• Broader Design Skills: Potentially gain exposure to or training in other design software and web development principles.

• Marketing Campaign Contribution: As experience grows, contribute more significantly to campaign conceptualization and execution.

• Transition to Marketing Specialist: With proven performance and expanded skill sets, potential to move into roles with more strategic marketing responsibilities.

📝 Enhancement Note: While the role is execution-focused, growth opportunities exist in specializing within digital content creation and design. The company's growth trajectory will heavily influence potential advancement within the organization. The remote nature may require proactive engagement to foster visibility for growth.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside a traditional office setting, requiring a dedicated home workspace.

Office Location(s): Metro Manila, Philippines. While remote, the expectation is that the candidate resides within this region, potentially for future team meetups or specific operational requirements.

Workspace Context:

• Independent Work: The candidate will be expected to manage their own work environment, ensuring productivity and focus.

• Digital Collaboration: Reliance on communication tools (e.g., Slack, Zoom, email) for team interaction and project management.

• Technology Access: Requires a reliable internet connection and a functional computer capable of running design software like Canva.

Work Schedule: 30 hours per week. Flexibility within the Asia/Manila timezone is expected, allowing for coordination with team members and timely content delivery. This implies a need for strong self-management and time-blocking skills.

📝 Enhancement Note: The remote work environment necessitates strong self-discipline, effective time management, and proactive communication. Candidates should be comfortable working autonomously and leveraging digital tools to stay connected and productive.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, understanding of the role, and communication skills.

• Portfolio Review: A critical stage where candidates will present their portfolio, focusing on Canva proficiency, video examples, and web design contributions. Be prepared to discuss your design process and rationale.

• Skills Assessment/Task: A practical exercise may be given to test Canva skills and ability to create content based on a brief.

• Team/Hiring Manager Interview: Deeper dive into experience, problem-solving abilities, and cultural fit. Discussion on how you manage remote work and collaboration.

Portfolio Review Tips:

• Curate Strategically: Showcase your best work in Canva, short-form video, and any web design/update examples. Prioritize quality over quantity.

• Context is Key: For each piece, briefly explain the objective, your role, the tools used (highlighting Canva), and the outcome or intended impact.

• Highlight Brand Alignment: Demonstrate your ability to understand and adhere to brand guidelines, as this is crucial for GoLean Health.

• Show Adaptability: Include examples of content adapted for different platforms to prove your understanding of diverse digital channels.

Challenge Preparation:

• Canva Mastery: Refresh your skills on Canva's advanced features, including video editing, animations, and template creation.

• Brand Interpretation: Practice creating content for a hypothetical wellness brand, focusing on aesthetics and messaging relevant to health and lifestyle.

• Time Management: If a practical test is given, practice completing design tasks within a set timeframe.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should prepare to walk through their portfolio with confidence, explaining their creative process and demonstrating their technical proficiency with Canva and video editing. Be ready for a practical assessment of design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Expert-level proficiency required for all static graphics, infographics, and short-form video content creation. This is the core tool for this role.

• Website Content Management System (CMS): Experience with updating content on platforms like WordPress, Squarespace, Wix, or similar is expected.

• Social Media Management Tools: Familiarity with platforms for scheduling and publishing content (e.g., Buffer, Hootsuite, Meta Business Suite).

Analytics & Reporting:

• Basic understanding of social media analytics to gauge content performance.

• Ability to interpret website analytics (e.g., Google Analytics) to understand user behavior and content effectiveness. CRM & Automation:

• While not a primary focus, awareness of how marketing content feeds into CRM and marketing automation systems is beneficial.

📝 Enhancement Note: The tech stack is heavily centered around Canva and basic web content management. Proficiency in these is non-negotiable. Familiarity with social media scheduling tools will streamline workflow.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and visually appealing content that stands out.

• Detail-Oriented: Meticulous attention to brand consistency, accuracy, and quality in all outputs.

• Reliability & Dependability: Consistently delivering high-quality work on time.

• Efficiency: Optimizing workflows and resource utilization, especially given the remote and part-time nature of the role.

• Client-Centricity: Creating content that resonates with the target audience and supports client engagement.

Collaboration Style:

• Remote Teamwork: Proactive communication, responsiveness, and a collaborative spirit are essential for remote team dynamics.

• Feedback Integration: Openness to receiving and acting upon feedback from the marketing team.

• Independent Contribution: Ability to work autonomously while contributing effectively to team goals.

📝 Enhancement Note: The company's focus on wellness suggests a culture that values well-being, professionalism, and a positive client experience. The remote and part-time nature implies a need for self-motivated individuals who can integrate seamlessly into a distributed team.

⚡ Challenges & Growth Opportunities

Challenges:

• Low Hourly Rate: The $6/hour compensation requires exceptional efficiency and productivity to be financially viable.

• Remote Collaboration: Maintaining strong communication and collaboration in a fully remote setting can be challenging.

• Brand Nuances: Deeply understanding and consistently applying the specific branding of a wellness clinic.

• Content Volume & Variety: Producing a consistent stream of diverse content across multiple platforms.

Learning & Development Opportunities:

• Mastering Canva: Becoming a true expert in all functionalities of Canva for advanced creative output.

• Video Editing Skills: Enhancing proficiency in short-form video production techniques relevant to social media trends.

• Digital Marketing Exposure: Gaining practical experience in social media strategy and campaign execution within the wellness sector.

• Web Design Fundamentals: Improving skills in web content updates and user experience optimization.

📝 Enhancement Note: The primary challenge is likely the compensation, which demands high output and efficiency. Growth will come from mastering the tools and contributing effectively to the company's digital presence.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a week's worth of Instagram content for a new wellness service launch, using Canva?" (Focus on process, content ideas, and visual strategy).

• "Describe a time you had to adapt content for different social media platforms. What were the key considerations?" (Demonstrates understanding of platform nuances).

• "How do you ensure your website content updates are user-friendly and align with marketing goals?" (Tests web design and UX thinking).

• "Walk us through your process for creating a short-form video, from concept to final output." (Assesses video production workflow). Company & Culture Questions:

• "What interests you about GoLean Health and the wellness industry?" (Shows genuine interest and research).

• "How do you manage your time and stay productive when working remotely?" (Assesses self-management skills).

• "How do you handle feedback on your creative work?" (Evaluates receptiveness to input). Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini-case studies. Explain the problem, your solution (design/content), and the results or intended impact.

• Tool Focus: Emphasize your mastery of Canva and any other relevant tools.

• Brand Alignment: Clearly articulate how you understood and applied brand guidelines in your work.

• Conciseness: Be prepared to present your portfolio efficiently within the allotted interview time.

📝 Enhancement Note: Be prepared to demonstrate your Canva skills live or discuss specific features you use extensively. The interview will heavily focus on practical application and portfolio evidence.

📌 Application Steps

To apply for this Marketing Content Creator / Web Designer position:

• Submit your application through the provided link on careers-page.com.

• Curate Your Portfolio: Ensure your portfolio prominently features your best work created with Canva, including static graphics, infographics, and short-form videos. Include any relevant web content update examples.

• Tailor Your Resume: Highlight experience in social media marketing, digital content creation, graphic design, and web content management. Use keywords from the job description, especially "Canva," "short-form video," and "web design."

• Prepare Your Presentation: Practice walking through your portfolio, explaining your process, and articulating your design rationale for each piece. Be ready to discuss your experience with remote work and collaboration.

• Research GoLean Health: Understand their current online presence, brand messaging, and the services they offer to demonstrate your interest and ability to align with their brand identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The compensation is a critical factor to consider.