Lead UX Designer - Marvel Strike Force

📍 Job Overview

Job Title: Lead UX Designer - Marvel Strike Force

Company: Scopely

Location: United States, Canada

Job Type: Full-Time

Category: UX Design / Product Design

Date Posted: 2026-06-01

Experience Level: Senior / Lead

Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end user experience (UX) design process for significant features and product initiatives within the highly successful mobile game, Marvel Strike Force.

• Drive product strategy and player engagement through innovative, user-centered design solutions, translating complex game mechanics into intuitive and compelling player experiences.

• Manage, mentor, and guide a team of UX designers, fostering a collaborative environment and establishing high standards for design quality and process across the team.

• Define and implement robust design systems, UX processes, and best practices to ensure consistency, scalability, and efficiency in design output for a live service game.

• Act as a key stakeholder in product visioning, contributing to the broader UX discipline within Scopely through thought leadership, research insights, and continuous innovation.

📝 Enhancement Note: This role is structured as a hybrid individual contributor and people management position, common for Lead UX Designers. The emphasis on "leading by example" and "contributing complete design solutions as an individual contributor" indicates a hands-on leadership approach, requiring the candidate to maintain design execution skills while guiding a team. The context of a "live service game" like Marvel Strike Force implies a need for ongoing iteration, live operations support, and strategic planning for future content updates.

📈 Primary Responsibilities

• Oversee the entire UX design lifecycle for major game features and updates, from initial user research and concept development through to detailed wireframing, prototyping, high-fidelity mockups, and user validation.

• Conduct and interpret user research, usability testing, and player feedback to identify pain points, opportunities, and actionable insights that inform design decisions and product roadmap.

• Develop and maintain comprehensive design documentation, including user flows, wireframes, interactive prototypes, and detailed specifications for engineering and QA teams.

• Champion user-centered design principles and advocate for the player experience in all product discussions and decision-making processes.

• Establish and evolve the Marvel Strike Force design system, ensuring consistency in UI elements, interaction patterns, and visual language across the game.

• Mentor and develop junior and mid-level UX designers, providing constructive feedback, guidance on design craft, and support for their career growth.

• Collaborate effectively with cross-functional teams including Product Managers, Game Designers, Engineers, Artists, and Data Analysts to ensure alignment and successful implementation of design solutions.

• Define and optimize UX team processes, workflows, and standards to enhance efficiency, quality, and collaboration within the design function and its integration with development cycles.

• Contribute to the strategic direction of the Marvel Strike Force product by identifying new UX opportunities and proposing innovative solutions that enhance player retention, monetization, and overall satisfaction.

• Stay abreast of industry trends, competitive landscape, and emerging UX technologies to bring fresh perspectives and drive innovation within the team and organization.

📝 Enhancement Note: The responsibilities highlight a dual focus on hands-on design execution and team leadership. The requirement to "define the UX team’s processes and standards" suggests a significant opportunity to shape how the team operates, which is a key aspect of a Lead role. The emphasis on "live service games" and "mobile platforms" implies a need for experience with iterative design, A/B testing, and understanding player behavior in a dynamic environment.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 8-10+ years of progressive experience in UX design, with a strong focus on digital products, preferably in the gaming or entertainment industry.

• Demonstrated experience leading UX design projects from conception to launch, with a portfolio showcasing complex, user-centered design solutions.

• Proven experience managing, mentoring, and leading a team of UX designers, fostering professional development and ensuring high-quality design output.

Required Skills:

• UX Design Mastery: Deep understanding of user-centered design principles, interaction design, information architecture, and usability best practices.

• Portfolio Excellence: A robust portfolio demonstrating a strong understanding of UX design principles, problem-solving skills, and the ability to create intuitive and engaging user interfaces, with a focus on mobile and/or gaming applications.

• Prototyping & Tools: Proficiency in industry-standard design and prototyping tools such as Figma, Sketch, Adobe XD, InVision, Axure, or similar.

• User Research Acumen: Strong knowledge of various user research methodologies (e.g., user interviews, usability testing, surveys, persona development) and the ability to translate research findings into actionable design strategies.

• Leadership & Mentorship: Proven ability to lead design teams, mentor designers, and drive consensus among stakeholders.

• Cross-functional Collaboration: Excellent communication, presentation, and interpersonal skills to effectively collaborate with diverse, cross-functional teams in an agile environment.

• Strategic Thinking: Ability to think strategically about product vision, user needs, and business objectives, and translate them into effective UX solutions.

• Design Systems: Experience in defining, implementing, or contributing to design systems to ensure consistency and efficiency.

Preferred Skills:

• Live Service Game Design: Direct experience designing for live service mobile games, understanding player progression, retention loops, and monetization strategies within a gaming context.

• Agile Development: Familiarity with Agile development methodologies (Scrum, Kanban) and experience working within agile teams.

• Marvel Fan: A genuine passion for the Marvel universe and its characters, providing intrinsic motivation and understanding of the target audience.

• Data-Driven Design: Experience leveraging player data analytics to inform design decisions and measure the impact of UX changes.

• Game Design Principles: Understanding of core game design principles and mechanics, particularly within the RPG or hero collector genres.

📝 Enhancement Note: The "extensive experience" requirement, coupled with "leading a UX team," suggests a candidate with 8-10+ years of experience, with a significant portion in leadership or senior individual contributor roles. The emphasis on "complex, user-centered design solutions" and "mobile platforms" is critical for success in this role. The "Bonus Points" section is crucial for candidates to highlight their specific experience in live service games and a passion for Marvel.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Detailed case studies showcasing end-to-end UX design processes for complex features or products, particularly on mobile platforms. Each case study should clearly articulate the problem, your role, the design process, challenges faced, and the measurable impact of your solutions.

• Problem-Solving: Examples that demonstrate your ability to tackle ambiguous or complex design problems within a product context, showing your analytical and strategic thinking.

• User-Centered Approach: Evidence of how user research and player insights directly influenced your design decisions and led to improved user experiences.

• Systemic Thinking: Demonstrations of designing within or contributing to design systems, showcasing an understanding of consistency, scalability, and component-based design.

• Collaboration & Leadership: Examples of how you've collaborated with cross-functional teams and, if applicable, how you've guided or mentored other designers.

Process Documentation:

• Workflow Design: Showcase your ability to map out and optimize complex user flows and interaction patterns, particularly for game features that involve multiple steps or decision points.

• Prototyping & Iteration: Include examples of interactive prototypes used for user testing and stakeholder feedback, demonstrating your iterative design process.

• Metrics & Validation: Present how you've measured the success of your designs, using quantitative data (e.g., conversion rates, engagement metrics, retention) and qualitative feedback.

📝 Enhancement Note: For a Lead UX Designer role, the portfolio is paramount. It needs to go beyond just showcasing aesthetics and demonstrate strategic thinking, leadership capabilities, and a deep understanding of the design process within a product context, especially for mobile and live-service games. The inclusion of metrics and validation is crucial for showing impact.

💵 Compensation & Benefits

Salary Range:

• Based on provided data for CA, CO, NJ, NY, and WA, the annual salary range is $169,600 - $253,000 USD.

• 📝 Enhancement Note: This salary range is specific to certain US states and Canada. For other locations within the US and Canada, salary expectations may vary based on local market conditions, cost of living, and specific regional compensation bands. However, given the "remote OK" status across the US and Canada, this range serves as a strong benchmark. The "Lead" title and extensive experience requirement justify this compensation level within the mobile gaming industry. The methodology for this estimate is based on the explicit salary disclosure provided in the job description for specified regions, which is a direct indicator of Scopely's compensation philosophy for this role.

Benefits:

• Equity: Opportunity to own a stake in the company's success.

• Bonuses: Performance-based incentives tied to individual and company achievements.

• Comprehensive Healthcare: Medical, dental, and vision insurance plans to support employee well-being.

• Retirement Benefits: Plans designed to help employees save for the future.

• Pet Insurance: Coverage for beloved animal companions.

• Paid Holidays: Recognized public holidays.

• Paid Scopely Free Days: Additional paid time off to encourage rest and rejuvenation.

• Unlimited Paid Time Off: Flexible approach to time off, promoting work-life balance and autonomy.

Working Hours:

• Standard full-time hours, likely around 40 hours per week.

• 📝 Enhancement Note: While standard hours are expected, the "Unlimited Paid Time Off" benefit suggests a focus on results and employee autonomy rather than strict hour-by-hour tracking, common in creative and lead roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming & Interactive Entertainment. Scopely operates at the forefront of the mobile games industry, known for developing, publishing, and live-operating successful and enduring interactive entertainment experiences.

Company Size: Scopely is a significant player in the industry, with a global team of thousands of employees. This size suggests a structured organization with established processes but also ample opportunity for impact and cross-functional collaboration.

Founded: Scopely was founded in 2011, indicating a company with a solid track record and experience in scaling successful game titles and businesses.

Team Structure:

• Marvel Strike Force UX Team: This team likely consists of several UX designers, potentially with specializations (e.g., UI, systems, player research). As Lead, you would be responsible for managing this team directly.

• Reporting Structure: The Lead UX Designer would likely report to a Director of Product Design, Head of Design, or a senior product lead within the Marvel Strike Force division.

• Cross-functional Collaboration: The role demands close collaboration with Product Managers, Game Designers, Engineers, Artists, Data Analysts, and potentially Marketing teams to ensure a cohesive and successful game experience.

Methodology:

• Data-Driven Design: Scopely emphasizes data analysis to inform product decisions and measure impact, suggesting a culture that values empirical evidence in design and development.

• User-Centricity: The company's focus on player engagement and "inspiring play" points to a strong user-centric approach in game development.

• Iterative Development: As a live service game, Marvel Strike Force operates on an agile, iterative model, meaning continuous improvement and adaptation based on player feedback and data.

Company Website: https://www.scopely.com/

📝 Enhancement Note: Scopely's description as a "global interactive entertainment company" and its success with titles like "MONOPOLY GO!" and "Pokémon GO" (note: this seems to be an error in the provided company description, as Pokémon GO is developed by Niantic, not Scopely, though Scopely may have acquired some Niantic assets or IPs) positions it as a leader in mobile gaming. The "tenet-driven culture" and recognition from TIME magazine suggest a company that values its principles and innovation. For a Lead UX Designer, this means a dynamic environment where design is a critical component of business success.

📈 Career & Growth Analysis

Operations Career Level: This position is at the "Lead" level within the UX Design discipline. It signifies a senior individual contributor role with direct people management responsibilities, requiring strategic oversight, process definition, and team development.

Reporting Structure: You will likely report to a Director or Head of Design within the Marvel Strike Force product team, working closely with Product Managers and Engineering leads.

Operations Impact: As Lead UX Designer, your impact will be directly tied to the player experience of Marvel Strike Force, influencing player engagement, retention, monetization, and overall game satisfaction. Your strategic direction for UX will contribute significantly to the game's ongoing success and revenue generation.

Growth Opportunities:

• Leadership Advancement: Potential to move into Director-level roles, overseeing larger design teams or multiple product lines within Scopely.

• Specialization: Opportunity to deepen expertise in mobile game UX, live service design, or specific areas like player onboarding, monetization UX, or community engagement.

• Cross-Disciplinary Learning: Exposure to broader product strategy, game design, and business operations within a leading mobile gaming company.

• Mentorship & Influence: Shaping the careers of junior designers and influencing the design culture and best practices across the organization.

📝 Enhancement Note: The "Lead" title in UX Design implies a significant career step, combining high-level design contribution with team leadership. The growth path is clear, moving towards more senior leadership or strategic individual contributor roles, heavily influenced by the success of Marvel Strike Force and the candidate's ability to drive significant impact.

🌐 Work Environment

Office Type: While the role is advertised as remote, Scopely maintains global offices. The remote setup for this position means working from a home office, with potential for occasional in-person meetups or team gatherings if geographically feasible and company-sponsored.

Office Location(s): Remote within the United States or Canada. Scopely has a global presence, but this role is specifically tied to remote work within these two countries.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative remote environment utilizing digital tools for communication, design, and project management.

• Tools & Technology: Access to industry-standard design software, communication platforms (e.g., Slack, Teams), and project management tools.

• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions with the Marvel Strike Force team and other stakeholders.

Work Schedule: Standard full-time work hours are expected, with flexibility often afforded by the remote nature of the role and the unlimited PTO policy. The focus will be on meeting deadlines and achieving project milestones.

📝 Enhancement Note: The fully remote nature of this role requires strong self-discipline, excellent asynchronous communication skills, and the ability to build rapport and collaborate effectively without physical proximity. The "Unlimited Paid Time Off" policy indicates a trust-based culture that values output and well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and portfolio for basic qualifications and alignment with the role.

• Hiring Manager Interview: A conversation with the hiring manager (likely a Director of Design or Product) to assess leadership capabilities, strategic thinking, and overall fit. Portfolio review will be a key component.

• Design Team/Cross-Functional Interviews: Interviews with other UX designers, Product Managers, or Game Designers to evaluate design craft, collaboration style, and problem-solving skills. Expect design challenges or portfolio deep-dives.

• Executive/Final Interview: Potentially a final interview with a senior leader to discuss broader vision, leadership philosophy, and cultural alignment.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio with clear case studies that highlight your process, problem-solving skills, and measurable results. For Marvel Strike Force, prioritize examples related to mobile games, live services, or complex systems.

• Tell a Story: For each case study, clearly articulate the problem you were solving, your specific role and contributions, the design decisions you made, and the outcomes achieved. Quantify results whenever possible.

• Showcase Leadership: If you have experience leading teams, highlight projects where you mentored designers, defined processes, or influenced product strategy.

• Mobile & Game Focus: Emphasize projects that demonstrate your understanding of mobile UX constraints, player psychology in games, and the iterative nature of live service development.

• Prepare for Questions: Be ready to discuss your design choices, your approach to user research, how you handle feedback, and your philosophy on design systems and team leadership.

Challenge Preparation:

• Design Challenge: Be prepared for a design challenge that may involve solving a specific UX problem related to Marvel Strike Force or a similar mobile game. Focus on your process, rationale, and how you would approach gathering information and validating solutions.

• Presentation Skills: Practice presenting your portfolio and any design challenges concisely and engagingly, tailoring your communication to different audiences (designers, product managers, executives).

• Strategic Thinking: Anticipate questions about your leadership style, how you would onboard into a new team, how you'd prioritize design initiatives, and how you see UX contributing to the business goals of a live service game.

📝 Enhancement Note: The interview process for a Lead role is rigorous. Expect to demonstrate not only strong design skills but also strategic thinking, leadership potential, and a deep understanding of the mobile gaming landscape. A well-curated portfolio that showcases relevant experience and a clear, impactful narrative is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable due to industry trends), Sketch, Adobe Creative Suite (Illustrator, Photoshop for assets), InVision or similar for prototyping and collaboration.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace.

• Project Management: Jira, Confluence, Asana, Trello, or similar tools for tracking tasks, sprints, and documentation.

Analytics & Reporting:

• Game Analytics Platforms: Tools like GameAnalytics, deltaDNA, Firebase Analytics, or custom internal analytics solutions for tracking player behavior, engagement, and monetization metrics.

• Data Visualization: Tableau, Power BI, or similar for creating dashboards and reports to share insights with stakeholders.

CRM & Automation:

• While not directly customer-facing CRM in the traditional sense, understanding player data management and how user feedback loops into product development is key. This might involve internal tools or platforms for managing player accounts and in-game economies.

📝 Enhancement Note: Proficiency in modern design tools like Figma is almost a given. For a Lead role, understanding how to leverage analytics and data platforms to inform design decisions is critical, especially in a live service game context. Experience with Jira/Confluence is also typical for agile development environments.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep commitment to understanding and serving the player base, ensuring that design decisions prioritize player experience and satisfaction.

• Data-Informed Decisions: Valuing quantitative and qualitative data to guide design strategy and measure the success of initiatives.

• Collaboration & Teamwork: Fostering an environment where designers, product managers, engineers, and artists work together seamlessly, sharing knowledge and achieving common goals.

• Innovation & Continuous Improvement: Encouraging fresh ideas, experimentation, and a proactive approach to evolving the game and its UX.

• Excellence & Quality: Maintaining a high bar for design quality, polish, and attention to detail in all aspects of the game.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be integrated members of product teams, working closely with other disciplines on a daily basis.

• Open Feedback Culture: A willingness to give and receive constructive feedback on design work, conducted respectfully and with the goal of improving the product.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and insights across the design team and the wider organization.

📝 Enhancement Note: Scopely's emphasis on "tenet-driven culture" suggests that core values are actively promoted and expected to guide behavior. For a Lead UX Designer, this means embodying these values and helping to instill them within the design team and across product development.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Player Needs and Business Goals: Effectively navigating the inherent tension between creating an optimal player experience and meeting business objectives like monetization and retention in a competitive market.

• Managing a Remote Team: Ensuring effective communication, collaboration, mentorship, and team cohesion among designers working remotely across different locations.

• Designing for a Mature Live Service Game: Iterating on an established product, balancing the needs of long-term players with the desire to attract new ones, and managing complex feature sets.

• Rapid Iteration and Evolving Priorities: Adapting quickly to changes in the market, player feedback, and business strategy within a fast-paced agile development cycle.

Learning & Development Opportunities:

• Industry Conferences & Events: Opportunities to attend game development and UX conferences (e.g., GDC, UXPA) for professional development and networking.

• Internal Workshops & Training: Access to internal learning sessions on game design, product strategy, leadership, and new technologies.

• Mentorship Programs: Formal or informal mentorship opportunities with senior leaders within Scopely.

• Exposure to Diverse IPs: Potential to work on or influence other titles within Scopely's diverse portfolio, broadening expertise.

📝 Enhancement Note: The challenges listed are typical for a Lead UX role in a successful live service game. Addressing these proactively demonstrates foresight and strategic thinking during the interview process. The growth opportunities suggest a company invested in its employees' long-term development.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to defining and implementing a design system for a complex mobile game like Marvel Strike Force. What are the key considerations for such a system?"

• "How would you balance the needs of long-term, engaged players with attracting new players to an established live service game?"

• "Walk us through a time you had to influence product strategy based on UX research. What was the situation, your approach, and the outcome?"

• "How do you foster a collaborative and high-performing design team, especially in a remote environment?"

Company & Culture Questions:

• "What excites you most about Scopely and the Marvel Strike Force IP?"

• "How do you see your leadership style contributing to our existing design culture and team dynamics?"

• "Based on what you know about Scopely and Marvel Strike Force, what do you believe are the biggest UX opportunities for the game?"

Portfolio Presentation Strategy:

• Highlight Leadership: For each case study, clearly articulate your role as a leader, not just a designer. Discuss how you guided others, defined processes, or influenced strategic decisions.

• Quantify Impact: Whenever possible, use numbers to demonstrate the success of your designs – e.g., "Increased player retention by X%", "Improved conversion rate by Y%", "Reduced support tickets related to feature Z by W%".

• Focus on Process: Show your thinking process. Explain why you made certain decisions, how you used research, and how you iterated based on feedback. This is crucial for a Lead role.

• Tailor to Marvel Strike Force: Connect your experience and examples to the specific challenges and opportunities within Marvel Strike Force. Showcase your understanding of the game's genre (RPG, hero collector) and its live service nature.

• Be Prepared for Deep Dives: Expect interviewers to ask detailed questions about specific projects in your portfolio. Be ready to discuss trade-offs, challenges, and alternative solutions.

📝 Enhancement Note: Prepare to discuss your leadership philosophy, your experience with team management, and your strategic approach to UX within the context of mobile gaming and live services. Your portfolio should serve as a strong foundation for demonstrating these capabilities.

📌 Application Steps

To apply for this Lead UX Designer position:

• Submit your application through the official Scopely careers portal linked via Greenhouse.

• Customize Your Resume: Tailor your resume to highlight leadership experience, mobile UX design, live service game experience, and proficiency with relevant tools. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects that showcase your end-to-end UX process, leadership, and impact, with a focus on mobile and/or gaming. Ensure each case study clearly outlines the problem, your role, process, and results.

• Prepare Your Narrative: Practice articulating your experience and portfolio highlights clearly and concisely. Be ready to discuss your design philosophy, leadership approach, and why you are a great fit for Scopely and Marvel Strike Force.

• Research Scopely & Marvel Strike Force: Understand the company's mission, values, and recent successes. Familiarize yourself with Marvel Strike Force's gameplay, target audience, and current market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.