Lead UX Designer

📍 Job Overview

Job Title: Lead UX Designer

Company: BRAHMA

Location: United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX Design / Generative AI

Date Posted: 2026-05-13

Experience Level: 8+ Years (with 3+ in Lead Role)

Remote Status: On-site (with potential for hybrid flexibility, see Work Environment section)

🚀 Role Summary

• Spearhead the unified design language and user experience for BRAHMA AI's end-to-end operating system for enterprise media content.

• Drive the design vision for generative AI tooling, including photorealistic digital human creation powered by proprietary models like ATMAN and VAANI.

• Establish and maintain design consistency across the BRAHMA AI platform (Core and Studio) by aligning designers, managing component reuse, and defining interaction patterns.

• Act as the connective tissue between product management, engineering, and executive leadership, ensuring cohesive product strategy and execution.

• Develop and manage a practical, widely-adopted design system, including tokenization and component maintenance.

📝 Enhancement Note: While the job is listed as 'TELECOMMUTE' with 'United Kingdom' as the location, the 'Work Environment' section suggests an "Office Type" that implies on-site presence. This might indicate a hybrid model or a primary office location with potential for remote collaboration. Further clarification with the hiring team is recommended.

📈 Primary Responsibilities

• Own and evolve the AI-native design language for the BRAHMA AI platform, encompassing both content ingest/management (Core) and creative generation (Studio).

• Lead the design of complex, end-to-end user journeys for generative AI workflows, such as text-to-voice-to-video creation of digital humans.

• Foster collaboration and alignment among designers with diverse backgrounds and opinions, ensuring a unified approach to problem-solving.

• Implement and enforce a high bar for design consistency across all platform surfaces, including navigation, empty states, error handling, and component usage.

• Partner closely with Product Managers, VPs, and Engineering Leads to translate strategic objectives into tangible user experiences and product features.

• Build, document, and maintain a functional design system that is actively used and kept current by development teams.

• Engage directly with customers to gather insights, validate design decisions, and ensure the platform meets evolving market needs.

• Define and implement robust user experience patterns for complex features like permissions, entitlements, and multi-tenant configurations.

📝 Enhancement Note: The responsibilities heavily emphasize leadership, strategic alignment, and hands-on design for cutting-edge AI features, particularly in generative AI and digital human creation. This role requires a candidate who can not only design but also evangelize design principles and scale processes across teams.

🎓 Skills & Qualifications

Education:

Experience:

• 8+ years of professional experience in product design, with a minimum of 3 years in a lead role managing or aligning multiple designers or product teams.

Required Skills:

• Wide Platform Thinking: Demonstrated experience in designing for complex, multi-surface enterprise environments with intricate permission structures and deep workflows, not just standalone applications or landing pages.

• Generative AI UX Expertise: Hands-on experience designing user interfaces and workflows for generative AI tools, including prompt engineering interfaces, asset management, training flows, job queues, output review loops, and human-in-the-loop systems. Understanding of emerging gen-AI UX patterns.

• Design System Mastery: Strong experience in building, scaling, and maintaining design systems, including tokenization, component libraries, and ensuring cross-team consistency.

• Leadership & Mentorship: Ability to lead design initiatives, provide constructive critique, mentor junior designers, set strategic design direction, and contribute hands-on design work when necessary.

• High Quality & Consistency Bar: A keen eye for detail and a commitment to maintaining a high standard of design quality and consistency across all user touchpoints.

• AI Tool Fluency: Proficient use of AI-powered design tools within your personal workflow (e.g., Figma AI, v0, Cursor, Claude) while grounding design instincts in craft and experience.

Preferred Skills:

• Experience with media platforms, Digital Asset Management (DAM) systems, video editing tools, or post-production software.

• Exposure to digital human creation pipelines or AI voice generation workflows.

• Familiarity with multi-tenant enterprise product considerations, such as granular permissions, Single Sign-On (SSO), and complex entitlement models.

• Experience working within fast-moving, multicultural teams distributed across different time zones.

📝 Enhancement Note: The "Must Haves" section clearly indicates a need for deep experience in enterprise SaaS and generative AI, with a strong emphasis on leadership and design system implementation. The "AI-enabled" requirement is particularly noteworthy, suggesting the company values designers who are early adopters and fluent in leveraging AI within their creative process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Platform Design: Showcase at least 2-3 detailed case studies demonstrating your experience designing for complex, interconnected platforms (enterprise SaaS, creative tooling). Highlight how you addressed consistency, cross-surface collaboration, and user journey mapping.

• Generative AI Tooling Design: Include a specific case study focused on designing for generative AI features. This should detail your approach to prompt UX, output management, human-in-the-loop workflows, and iterative design based on AI capabilities.

• Design System Implementation: Present examples of your involvement in building or significantly improving a design system. Detail the process, challenges, and outcomes, including component libraries, tokenization, and adoption strategies.

• Leadership & Collaboration Examples: Demonstrate instances where you led design efforts, aligned multiple designers, or acted as a bridge between design, product, and engineering. Explain your approach to critique, mentorship, and fostering a unified design vision.

Process Documentation:

• Workflow Design & Optimization: Your portfolio should implicitly or explicitly show your ability to map, analyze, and optimize complex user workflows, particularly those involving AI generation and content management.

• System Implementation & Automation: Illustrate how you've contributed to or designed for systems that enable efficient component reuse and consistent application of design patterns, such as through robust design systems.

• Measurement & Performance Analysis: Where possible, include metrics or qualitative feedback demonstrating the impact of your design solutions on user efficiency, adoption, or satisfaction, particularly within complex enterprise or AI-driven environments.

📝 Enhancement Note: For a Lead UX Designer role, especially one focused on generative AI and platform design, the portfolio is critical. It needs to demonstrate not just visual design skills but strategic thinking, system-level design, leadership capabilities, and a deep understanding of AI-specific UX challenges.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance package (medical, dental, vision).

• Generous paid time off (PTO) and public holidays.

• Pension scheme contribution.

• Opportunities for professional development, including conferences, workshops, and training.

• Potential for stock options or equity in a growing AI company.

• Access to cutting-edge AI tools and technologies for personal and professional development.

Working Hours:

• Standard full-time working hours are typically 40 hours per week. Flexibility may be offered, allowing for adjustments to accommodate personal needs, provided work output and collaboration requirements are met.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for senior UX leadership roles in the UK tech sector, considering the specialized nature of AI and platform design. Benefits are typical for a tech company of BRAHMA AI's purported innovative nature, with an emphasis on growth and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Enterprise Software / Artificial Intelligence / Media Technology. BRAHMA AI operates at the cutting edge of AI, building the foundational operating system for enterprise media content creation and management. This involves deep integration with creative workflows and advanced AI models.

Company Size: BRAHMA AI is likely a growing startup or scale-up, indicated by the need for a Lead UX Designer to establish a unified design language. This implies a dynamic, fast-paced environment where individual contributions have significant impact.

Founded: The founding date is not specified, but the company's focus on proprietary AI models (ATMAN, VAANI) and an "end-to-end operating system" suggests it is a relatively new or rapidly evolving entity in the AI space.

Team Structure:

• The design team likely consists of multiple designers spread across different product areas (Core, Studio, specific AI features). The Lead UX Designer will be responsible for aligning these individuals.

• The reporting structure will likely involve the Lead UX Designer reporting to a Head of Product, VP of Product, or CTO.

Methodology:

• Data-Driven Design: Emphasis on user research, customer feedback, and analytics to inform design decisions, especially within the complex enterprise and AI domains.

• Iterative Workflow Planning: Agile methodologies are likely employed, requiring continuous refinement of workflows and user journeys based on evolving AI capabilities and user needs.

• Automation & Efficiency: A core focus on building systems and tools that automate processes, enhance efficiency, and empower users, particularly through the design system and generative AI tooling.

Company Website: [BRAHMA AI website details not provided, but inferred from domain_derived: brahma.co]

📝 Enhancement Note: BRAHMA AI appears to be a forward-thinking technology company focused on AI-powered media solutions. The culture is likely to be innovative, fast-paced, and collaborative, with a strong emphasis on technical excellence and pushing the boundaries of AI in creative industries.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior leadership position within the design function. It requires not only deep individual contribution skills but also the ability to set strategic direction, mentor other designers, and influence product development across multiple teams. It's a key player in shaping the user experience of a complex, AI-native platform.

Reporting Structure: The Lead UX Designer will likely report into a senior product leader (e.g., Head of Product, VP of Product) and will be responsible for mentoring and guiding other UX designers within the organization, even if not a direct people management role. They will be a critical liaison between design and engineering/product leadership.

Operations Impact: The Lead UX Designer's impact is significant, directly influencing how users interact with BRAHMA AI's core technologies, including advanced generative AI. Their work will shape the usability and adoption of tools for creating digital humans and managing enterprise media assets, directly affecting the company's ability to deliver on its mission and revenue goals.

Growth Opportunities:

• Design Leadership Expansion: Potential to grow into a Head of Design or Director of Product Design role as the company scales.

• Specialization in AI UX: Deepen expertise in designing for cutting-edge AI applications, becoming a recognized leader in this emerging field.

• Cross-Functional Influence: Take on broader strategic responsibilities, influencing product roadmap decisions and company-wide design standards.

• Mentorship & Team Building: Develop a high-performing design team and establish best practices for design within the organization.

📝 Enhancement Note: This role is positioned as a foundational leadership opportunity within an innovative AI company. Growth potential is high, tied to the company's success and the candidate's ability to scale design practices and influence product strategy.

🌐 Work Environment

Office Type: The job posting lists 'TELECOMMUTE' and 'United Kingdom' as the location, but the description mentions an "Office Type" in a way that suggests an on-site presence or a hybrid model. This implies a physical office space where teams can collaborate, likely in a modern tech office environment.

Office Location(s): The primary location is the United Kingdom. Specific city details are not provided. Applicants should inquire about the specific office location and any associated relocation support if applicable.

Workspace Context:

• Collaborative Environment: The role demands close collaboration with product managers, engineers, and other designers. The workspace is expected to facilitate this through open areas, meeting rooms, and shared digital tools.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite), AI design tools, and robust collaboration platforms is expected.

• Team Interaction: Frequent interaction with cross-functional teams will be a daily occurrence, requiring strong communication and interpersonal skills.

Work Schedule: While a standard 40-hour work week is typical, the fast-paced nature of a tech startup and the global team aspect may require flexibility. The company culture likely supports individuals who can manage their time effectively to meet project deadlines while maintaining work-life balance.

📝 Enhancement Note: The "TELECOMMUTE" designation alongside the implication of an office space suggests a hybrid work model is probable. Candidates should confirm the expected on-site days and location. The environment will be dynamic and require adaptability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial call to assess basic qualifications, experience, and cultural fit. Be prepared to discuss your leadership experience and understanding of enterprise SaaS/AI product design.

• Portfolio Presentation & Deep Dive: You will be asked to present a curated selection of your work, focusing on 2-3 key case studies. Prepare to discuss your process, design decisions, collaboration, and impact. This is where you'll showcase your platform thinking and generative AI UX experience.

• Design Challenge/Workshop: Expect a practical exercise or workshop, potentially involving a design problem related to BRAHMA AI's platform or generative AI tooling. This will assess your problem-solving skills, design methodology, and ability to articulate your thinking under pressure.

• Stakeholder Interviews: You'll meet with PMs, Engineering Leads, and potentially other senior stakeholders. Prepare to discuss your approach to cross-functional collaboration, design systems, and how you drive consistency and quality.

• Final Round: This may involve a final discussion with executive leadership to assess strategic alignment and overall fit.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem, your role, the challenges, your solutions, and the measurable outcomes or impact. Quantify results whenever possible (e.g., "improved user efficiency by X%", "reduced design debt by Y%").

• Showcase Platform Thinking: Emphasize how your designs integrate across different parts of a system, not just isolated features. Highlight your understanding of complex user flows and consistency.

• Demonstrate Generative AI UX Acumen: Clearly explain your approach to designing for AI, including prompt interactions, output management, and human-in-the-loop loops. Show you understand the unique challenges and opportunities of gen-AI UX.

• Design System Expertise: Detail your contributions to design systems, including how you ensured adoption, maintained consistency, and managed components.

• Leadership & Collaboration: Use your case studies to illustrate your leadership style, your ability to mentor, and how you effectively collaborate with diverse teams.

Challenge Preparation:

• Understand BRAHMA AI's Product: Research BRAHMA AI's mission, core products (Core, Studio), proprietary models (ATMAN, VAANI), and target market.

• Generative AI UX Trends: Familiarize yourself with current best practices and emerging patterns in generative AI design, particularly for creative tooling and digital humans.

• Design System Principles: Be ready to discuss how you would approach building or evolving a design system for a complex, AI-native platform.

• Problem-Solving Framework: Have a clear, structured approach to tackling design challenges, focusing on user needs, technical constraints, and business goals.

📝 Enhancement Note: The interview process is designed to rigorously assess a candidate's strategic design thinking, leadership capabilities, and hands-on expertise in generative AI UX and design systems, especially within an enterprise context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The industry standard for UI/UX design, expected to be the primary tool for wireframing, prototyping, and detailed visual design.

• Design System Tools: Proficiency with tools for managing design systems, component libraries, and design tokens (e.g., Storybook, Zeroheight, or custom-built solutions).

• AI Design Assistants: Fluency in using AI-powered design tools within workflows (e.g., Figma AI, v0, Cursor, Claude) for ideation, asset generation, or code assistance.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Amplitude, Mixpanel, or Google Analytics for understanding user behavior and tracking feature adoption.

• A/B Testing Tools: Experience with platforms like Optimizely or VWO for validating design hypotheses and optimizing user flows.

• Prototyping Tools: Beyond Figma, familiarity with tools like InVision or Adobe XD for interactive prototyping and user testing.

CRM & Automation:

• Not directly applicable to UX Design, but understanding of how design impacts CRM/automation workflows is beneficial. Awareness of how user-friendly interfaces can improve data capture and automation efficiency within enterprise systems.

📝 Enhancement Note: This role demands proficiency in modern design tooling, with a specific emphasis on AI-integrated design workflows and robust design system management. A candidate comfortable with these tools will be better positioned to succeed.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Exploration: A deep curiosity and drive to explore the potential of AI in creative and enterprise contexts, always seeking to push boundaries.

• User-Centricity & Empathy: A commitment to understanding user needs deeply, especially within complex creative and enterprise workflows, to build intuitive and effective tools.

• Collaboration & Alignment: A team-oriented approach that values open communication, constructive feedback, and working collectively towards shared goals across diverse teams and time zones.

• Quality & Craftsmanship: A dedication to high standards in design execution, consistency, and the overall user experience, ensuring polished and reliable product delivery.

• Proactivity & Initiative: A self-motivated mindset that encourages taking ownership, identifying opportunities, and driving solutions forward without constant supervision.

Collaboration Style:

• Cross-Functional Integration: A proactive approach to partnering with Product Management and Engineering, acting as a bridge to ensure design vision is understood and technically feasible.

• Design Critique Culture: An open and receptive environment for design critiques, where feedback is given constructively and received openly to improve designs.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from user research, and explorations in AI design across the team and the wider organization.

📝 Enhancement Note: BRAHMA AI likely fosters a culture that is both highly innovative due to its AI focus and pragmatic due to its enterprise SaaS nature. Collaboration and a commitment to quality are critical for success in a complex platform environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Emerging AI: The rapid evolution of generative AI presents a constant challenge to stay ahead of the curve, design for unpredictable outputs, and create intuitive interfaces for complex AI models.

• Platform Consistency at Scale: Maintaining a unified design language and consistent user experience across a complex, multi-faceted platform (Core and Studio) with multiple design contributors is a significant undertaking.

• Balancing Innovation with Enterprise Needs: Integrating cutting-edge AI features while meeting the stringent requirements of enterprise users (scalability, security, governance, complex workflows) requires careful balancing.

• Bridging Design & Engineering: Effectively translating ambitious design visions into reality with engineering teams, especially when dealing with novel AI technologies, requires strong communication and partnership.

Learning & Development Opportunities:

• Deep Dive into Generative AI UX: Become a leading expert in designing for advanced AI applications, including digital humans and sophisticated content generation tools.

• Platform Architecture & Strategy: Gain a deeper understanding of enterprise software architecture and how design impacts the overall product strategy and long-term vision.

• Leadership Skill Development: Hone leadership capabilities through mentoring, strategic planning, and influencing product direction.

• Industry Engagement: Opportunities to represent BRAHMA AI at industry events, contribute to design system communities, and stay at the forefront of UX innovation.

📝 Enhancement Note: This role offers the chance to tackle some of the most exciting and challenging problems in modern UX design, particularly within the rapidly evolving field of generative AI. The growth opportunities are directly tied to the company's innovative trajectory.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a unified design system for an AI-native platform like BRAHMA AI, considering both Core and Studio components, and ensuring adoption by multiple design and engineering teams?"

• "Describe your process for designing user experiences for generative AI tooling. How do you handle prompt design, output review, and human-in-the-loop scenarios for creating digital humans?"

Company & Culture Questions:

• "What excites you most about BRAHMA AI's mission and its use of AI in enterprise media?"

• "How do you envision yourself collaborating with our engineering and product teams to drive the BRAHMA AI platform forward?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your specific role and contributions, the design process you followed, the challenges you overcame, and the impact of your solutions.

• Highlight Leadership: Explicitly point out instances where you led initiatives, mentored designers, or influenced strategic decisions.

• Showcase AI UX: Dedicate specific time to discussing your generative AI design projects, explaining your thought process for unique AI-driven interactions.

• Design System Focus: Be ready to deep-dive into your design system experience, explaining your philosophy and practical implementation.

• Interactive Elements: If possible, prepare a live demo or interactive prototype to showcase key aspects of your work.

📝 Enhancement Note: Candidates should prepare to discuss their strategic thinking, leadership experience, and practical application of design principles, particularly in the context of generative AI and complex platforms. Be ready to articulate your process and impact clearly.

📌 Application Steps

To apply for this Lead UX Designer position:

• Submit your application through the provided link on jobs.jobvite.com.

• Tailor Your Resume: Highlight your experience in enterprise SaaS, generative AI UX, design leadership, and design systems. Quantify achievements where possible.

• Curate Your Portfolio: Select 2-3 strong case studies that best demonstrate your platform thinking, generative AI design expertise, and leadership capabilities. Ensure each case study clearly outlines the problem, your solution, your process, and the impact.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on clear storytelling, articulating your design decisions, and demonstrating your leadership approach. Be ready to discuss your experience with AI tools like Figma AI, v0, Cursor, or Claude.

• Research BRAHMA AI: Understand their mission, products (Core, Studio), proprietary models (ATMAN, VAANI), and the broader AI and enterprise media landscape. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.