Lead Product Designer at Koin Limited

📍 Job Overview

Job Title: Lead Product Designer

Company: Koin Limited

Location: Argentina

Job Type: FULL_TIME

Category: Product Design / E-commerce Operations

Date Posted: 2026-07-31

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

Drive the transformation of e-commerce UX foundations into world-class, high-converting digital experiences across a portfolio of brands.
Own the end-to-end design process, from critique and ideation to high-fidelity interface design and documentation.
Collaborate directly with a Shopify developer to ensure seamless implementation and rapid deployment of design solutions.
Leverage deep understanding of Conversion Rate Optimization (CRO) and customer behavior to maximize commercial performance.
Build and maintain scalable design systems to ensure brand consistency and efficient design iteration.

📝 Enhancement Note: This role is framed as a Lead Product Designer, but the responsibilities and focus on conversion, UX, and developer collaboration strongly align with a specialized Product Operations or E-commerce Design Operations role, emphasizing the strategic application of design for business outcomes. The emphasis on "not a production design role" suggests a focus on strategic design leadership and process rather than day-to-day execution.

📈 Primary Responsibilities

Critically evaluate existing UX and wireframes, identifying opportunities for improvement in usability, accessibility, and conversion rates.
Design premium, high-fidelity user interfaces for both desktop and mobile platforms using Figma.
Architect elegant customer journeys that minimize friction points and maximize conversion opportunities.
Develop and manage scalable design systems, utilizing components, variables, and Auto Layout within Figma.
Create sophisticated e-commerce experiences and interactions tailored to drive engagement and sales.
Specify animations and micro-interactions to enhance usability and user delight where appropriate.
Work in close partnership with the in-house Shopify developer throughout the implementation phase, providing clear specifications and support.
Produce developer-ready design files, comprehensive documentation, and reusable component libraries.
Proactively challenge existing assumptions and continuously seek opportunities to elevate the customer experience.
Ensure every design decision is underpinned by a clear commercial objective and demonstrable impact.

📝 Enhancement Note: The responsibilities highlight a strong focus on commercial outcomes and developer collaboration, which are critical in an operational context for design. The emphasis on "developer-ready files" and "scalable design systems" points to the operational efficiency aspect of the role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in designing high-performing digital products are paramount. A background in Design, Human-Computer Interaction, or a related field is beneficial.

Experience: Extensive experience (5-10 years) in designing high-performing e-commerce experiences is essential. This includes a proven track record of driving commercial success through design.

Required Skills:

Extensive experience designing high-performing e-commerce experiences.
Exceptional UX and UI design skills with a strong portfolio to showcase.
Expert proficiency in Figma, including advanced knowledge of components, variables, and Auto Layout.
Deep understanding of Conversion Rate Optimization (CRO) principles and customer behavior analysis.
Proven experience collaborating closely and effectively with developers through implementation cycles.
Strong communication skills with the confidence to constructively challenge ideas and advocate for design solutions.
Ability to build and maintain scalable design systems. Preferred Skills:
Direct experience with Shopify platform design and development workflows.
Experience in live commerce or video-first e-commerce environments.
Knowledge of behavioral design principles and their application.
Proficiency in motion design and creating engaging micro-interactions.
Familiarity with leveraging AI tools within the design process for enhanced efficiency and insights.
Understanding and application of web accessibility best practices (WCAG).

📝 Enhancement Note: The emphasis on "extensive experience" and "expert proficiency" suggests this role is for a seasoned professional capable of leading design initiatives and mentoring others, fitting a "Lead" position. The "highly desirable" skills like Shopify, AI, and live commerce indicate a forward-thinking company prioritizing modern e-commerce trends.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio that prominently features your strongest e-commerce design work, demonstrating a clear impact on commercial performance.
Case studies that detail the problem statement, your design process, specific design decisions made, the measurable commercial impact achieved, and reflections on potential improvements.
Examples of scalable design systems, component libraries, and their practical application in e-commerce projects.
Demonstrations of high-fidelity interfaces for both desktop and mobile, highlighting user journeys and conversion-focused elements. Process Documentation:
Evidence of creating developer-ready design files, including clear specifications for layout, interactions, and assets.
Documentation outlining the structure and usage of design systems, including components, variables, and Auto Layout configurations.
Examples of how you have specified animations and micro-interactions to enhance usability and user experience.
Documentation of customer journeys, wireframes, and UX critiques that informed design decisions.

📝 Enhancement Note: The job description explicitly asks for a portfolio and details what it should contain, specifically focusing on e-commerce success metrics and the commercial impact of design. This is a critical requirement for operations-focused roles where tangible results are key.

💵 Compensation & Benefits

Salary Range: USD $4,500–$5,500 per month. This range is based on the provided information and typical market rates for experienced Lead Product Designers in remote, LATAM-based roles, considering the 2-month contract with potential for extension and the specific skill set required.

Benefits:

Full-time employment (40 hours per week) with a 2-month contract.
Potential for contract extension based on performance and business needs.
Immediate start opportunity.
Remote work flexibility across LATAM.
Opportunity to work with a fast-growing international e-commerce business.
Exposure to modern technology stacks and AI integration in design.
Chance to shape the digital experience for a global customer base.

Working Hours: 40 hours per week, aligning with full-time employment expectations. Flexibility is implied given the remote nature and international scope, but core availability for collaboration is expected.

📝 Enhancement Note: The salary is provided directly. The benefits are inferred from the contract details and the company's growth ambitions, highlighting the appeal of working for a scaling international business. The mention of "modern tools, freedom to influence decisions" in the original description also points to intrinsic benefits of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Retail, Technology. Koin Limited operates a multi-brand e-commerce business, indicating a dynamic and customer-centric environment focused on driving sales and expanding market reach through digital channels.

Company Size: Growing, with ambitions to become a £100 million business. This suggests a mid-sized company with a startup mentality – agile, fast-paced, and with opportunities for significant impact.

Founded: 2012. With over a decade of operation, Koin Limited has established a solid foundation while now heavily investing in technology and customer experience for accelerated growth.

Team Structure:

The design role will likely be part of a broader product or technology team, collaborating closely with a dedicated Shopify developer and potentially marketing and e-commerce managers.
Reporting structure implies direct collaboration with stakeholders who define product strategy and commercial objectives.
Cross-functional collaboration is key, with designers expected to work with developers, potentially product managers, and brand stakeholders to align design with business goals. Methodology:
Data-driven decision-making, with a strong emphasis on Conversion Rate Optimization (CRO) and customer behavior analysis.
Agile development practices are implied, given the need for rapid implementation and iteration in e-commerce.
Focus on building scalable systems and efficient workflows to support a growing portfolio of brands.

Company Website: https://www.thekoinclub.com/ (Based on domain_derived: thekoinclub.com)

📝 Enhancement Note: The company is described as "fast-growing" and investing heavily in technology and AI. This implies a culture that values innovation, data-driven insights, and a proactive approach to improving customer experience and commercial performance. The multi-brand structure suggests a need for adaptable design strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Lead Product Designer," indicating a senior individual contributor role with significant autonomy and influence. It requires not just design execution but strategic thinking, process ownership, and the ability to mentor or guide others indirectly through design systems and best practices. The focus on commercial impact and CRO suggests a path towards Product Operations or E-commerce Strategy roles.

Reporting Structure: The role reports into a product or technology leadership position, with direct collaboration expected with a Shopify developer. This structure allows for direct influence on product decisions and implementation.

Operations Impact: The primary impact of this role is on driving commercial performance through enhanced user experience and conversion rates across multiple e-commerce brands. Success is measured by tangible improvements in sales, customer engagement, and brand perception.

Growth Opportunities:

Potential for extension beyond the initial 2-month contract, leading to a more permanent role within Koin Limited.
Opportunity to build and own a scalable design system that will be foundational for the company's future growth across multiple brands.
Exposure to diverse e-commerce brands and business models, broadening industry experience.
Involvement in strategic discussions about technology, AI, and customer experience, offering a pathway into product strategy or operations leadership.
Development of specialized skills in conversion-focused design, Shopify optimization, and behavioral design.

📝 Enhancement Note: The role's "Lead" title and the emphasis on strategic impact, commercial performance, and system building suggest strong potential for growth into senior operational or strategic roles within the e-commerce space. The contract nature provides a low-risk entry point to explore these opportunities.

🌐 Work Environment

Office Type: Fully Remote. This provides maximum flexibility for individuals located within the LATAM region.

Office Location(s): Remote within LATAM. The company headquarters are in the UK, but this role is specifically for candidates residing in Latin America.

Workspace Context:

A fully remote setup requires strong self-discipline, proactive communication, and effective use of digital collaboration tools.
Access to modern design tools (Figma) and e-commerce platforms (Shopify) is provided or expected.
The environment will be dynamic and fast-paced, typical of a growing e-commerce business, requiring adaptability.
Collaboration will occur primarily through digital channels, emphasizing clear written and verbal communication.

Work Schedule: Full-time, 40 hours per week. While remote, adherence to a standard work week is expected, with potential for some flexibility to accommodate international team collaboration.

📝 Enhancement Note: The remote nature is a key aspect of the work environment, requiring candidates to be self-motivated and adept at virtual collaboration. The LATAM focus suggests an understanding of regional market nuances might be beneficial, though not explicitly required.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of portfolio, introduction, and project highlights. Focus on e-commerce success and commercial impact.
Presentation & Discussion: Shortlisted candidates will be invited to present a previous project, detailing the problem, design decisions, commercial impact, and future improvements. This will assess design thinking, decision-making process, and communication skills.
Technical/Collaborative Assessment: Potential for a follow-up discussion or small design challenge focusing on Figma skills, design system thinking, or CRO strategy, possibly involving collaboration with a developer.
Final Evaluation: Assessment of cultural fit, strategic alignment, and overall suitability for the Lead Product Designer role.

Portfolio Review Tips:

Prioritize E-commerce: Showcase your strongest e-commerce projects first.

Quantify results with metrics wherever possible (e.g., conversion rate increase, AOV improvement, reduction in bounce rate).

Structure Your Case Studies: For each project, clearly articulate:
- The Business Problem/Opportunity
- Your Role and Responsibilities
- The Design Process and Key Decisions Made
- Challenges Encountered and Solutions Implemented
- Measurable Commercial Impact (e.g., increased sales, higher conversion rates)
- What You Would Improve Today (demonstrates critical thinking and continuous learning)
Highlight Design Systems: If you have built or contributed significantly to design systems, showcase their scalability, component structure, and impact on efficiency.
Figma Expertise: Demonstrate advanced Figma skills, including components, variables, Auto Layout, and prototyping.
Conciseness is Key: While detailed, ensure your portfolio is easy to navigate and digest quickly.

Challenge Preparation:

Understand CRO: Be ready to discuss A/B testing, user segmentation, and common e-commerce CRO tactics.
Design System Thinking: Prepare to discuss how you would approach building or evolving a design system for a multi-brand e-commerce company.
Developer Collaboration: Think about how you ensure smooth handoffs and effective communication with developers.
Commercial Acumen: Be prepared to articulate the business value of your design decisions.

📝 Enhancement Note: The application process heavily emphasizes the portfolio and specific project examples, indicating a results-oriented approach. The interview will likely focus on strategic thinking, commercial impact, and the ability to translate design into business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

Figma: This is the core design tool. Expertise in its advanced features (components, variables, Auto Layout, prototyping) is essential.
Shopify: While not a design tool, understanding the Shopify platform's capabilities and constraints is highly desirable for seamless collaboration with the developer.

Analytics & Reporting:

While not explicitly mentioned as a required tool for the designer, a deep understanding of analytics platforms (e.g., Google Analytics, Amplitude, Hotjar) used to track user behavior and conversion metrics is crucial for informing design decisions and measuring impact.
Familiarity with A/B testing tools and methodologies is also highly beneficial. CRM & Automation:
Not directly relevant to the core design tasks, but an awareness of how design impacts customer journeys within CRM and marketing automation systems might be a plus for broader strategic thinking.

📝 Enhancement Note: The explicit mention of Figma and the desirable Shopify experience points to the core technology stack. The role's nature implies a need for familiarity with analytics and CRO tools to measure design effectiveness.

👥 Team Culture & Values

Operations Values:

Commercial Focus: A strong emphasis on driving business results and commercial performance through design. Every decision should have a clear link to business objectives.
User-Centricity: Deep understanding of customer behavior and a commitment to creating intuitive, frictionless user experiences.
Efficiency & Scalability: Building robust design systems and processes that support multiple brands and enable rapid iteration.
Collaboration & Communication: Openness to feedback, constructive challenge, and close partnership with developers and stakeholders.
Innovation: A forward-thinking approach, embracing modern tools (AI), technologies, and methodologies to stay ahead.

Collaboration Style:

Direct & Transparent: Given the remote nature and fast-paced environment, clear, direct, and proactive communication is vital.
Cross-Functional Partnership: The designer will work closely with Shopify developers, implying a collaborative approach where design specifications are clear, and feedback loops are efficient.
Data-Informed: Collaboration will likely involve discussions around performance metrics and customer insights to guide design evolution.

📝 Enhancement Note: The company's emphasis on technology, AI, and commercial performance suggests a culture that values data-driven decisions, efficiency, and innovative problem-solving. The cross-functional collaboration with developers is a key aspect of the team culture.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Multiple Brands: Designing for a portfolio of distinct e-commerce brands requires adaptability in visual style and user journey mapping while maintaining a cohesive underlying design system.
Remote Collaboration: Effectively collaborating and communicating design intent and process across different time zones and without in-person interaction requires strong self-management and communication skills.
Driving Conversion in a Competitive Landscape: Continuously improving conversion rates in the fast-paced e-commerce market demands constant iteration, data analysis, and creative problem-solving.
Bridging Design and Development: Ensuring seamless implementation of complex designs and design systems requires meticulous documentation and strong developer partnerships.

Learning & Development Opportunities:

Advanced Figma Skills: Deepen expertise in variables, advanced Auto Layout, and collaborative features within Figma.
E-commerce CRO Mastery: Gain practical experience in applying CRO strategies to diverse e-commerce platforms and brands.
Design System Leadership: Develop skills in architecting and scaling design systems for multi-brand portfolios.
Behavioral Design & AI in Design: Explore and apply emerging methodologies in user behavior and AI-assisted design processes.
Cross-Functional Project Management: Enhance skills in managing design projects within an agile, remote, and international team context.

📝 Enhancement Note: The challenges are framed around the complexities of multi-brand e-commerce and remote work, offering opportunities to develop specialized skills and strategic thinking.

💡 Interview Preparation

Strategy Questions:

"Describe a time you significantly improved the conversion rate of an e-commerce website through design. What was the problem, your approach, and the measurable impact?" (Focus on CRO, data, and commercial results).
"How would you approach building a scalable design system for a portfolio of distinct e-commerce brands? What are the key considerations for components, variables, and brand identity?" (Focus on system thinking, scalability, and brand management).
"Walk us through your process for collaborating with a developer on a complex e-commerce feature. How do you ensure clear communication and successful implementation?" (Focus on collaboration, handoff, and problem-solving). Company & Culture Questions:
"Based on your understanding of Koin Limited and our brands, what are the biggest opportunities you see for enhancing our digital customer experience?" (Demonstrates research and strategic thinking).
"How do you ensure your design decisions align with commercial objectives and contribute to business growth?" (Focus on commercial acumen and ROI).
"Describe your experience working in a remote, fast-paced environment. How do you manage your time and ensure effective collaboration?" (Assesses self-management and remote work readiness). Portfolio Presentation Strategy:
Tell a Story: For each case study, frame it as a narrative: the challenge, your heroic design solution, and the triumphant business outcome.
Quantify Everything: Use numbers, percentages, and metrics to demonstrate the impact of your work. If exact numbers aren't available, use estimations and clearly state your assumptions.
Show, Don't Just Tell: Use visuals effectively. Showcase high-fidelity mockups, prototypes, and examples of your design system in action.
Highlight Figma Proficiency: Be ready to demonstrate specific Figma techniques if asked, especially related to components, variables, and Auto Layout.
Be Ready for Constructive Criticism: The role involves challenging assumptions, so be open to discussing trade-offs and alternative solutions.

📝 Enhancement Note: The interview preparation focuses on demonstrating a blend of technical design skills, strategic thinking, commercial awareness, and collaborative abilities, all crucial for a senior, operations-oriented design role.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Curate Your Portfolio: Select your strongest 2-3 e-commerce projects that best demonstrate your expertise in driving conversion and building premium digital experiences. Ensure each project includes a clear problem statement, your design process, commercial impact, and lessons learned.
Craft Your Introduction: Write a concise, compelling introduction explaining your specific interest in Koin Limited and this Lead Product Designer role, highlighting how your skills align with the company's growth ambitions and e-commerce focus.
Prepare Your Project Deep Dive: Choose one project you are most proud of and be ready to discuss it in detail, focusing on the problem, your specific design decisions, the commercial impact, and what you would improve today. This will likely be a key part of the interview process.
Research Koin Limited: Familiarize yourself with Koin Limited's brands (e.g., The Koin Club, Bubba Boo) and their current online presence. Understand their target audience and identify potential design opportunities and challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Lead Product Designer