Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Jobgether (on behalf of a partner company)

Location: Brazil

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing / Management & Leadership

Date Posted: 2026-06-05

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the creation of high-impact visual assets for user acquisition, social media, and store marketing channels, specifically within the gaming industry to drive player engagement and retention.

• Translate creative strategy, player insights, and product features into compelling, conversion-focused visual designs and storytelling.

• Develop and define scalable design systems, contributing to the evolution of visual direction and elevating creative standards across the team.

• Utilize market trends, campaign data, and creative research, including generative AI, to inform design decisions and uncover new opportunities for performance creative.

• Provide mentorship, feedback, and guidance to other designers, fostering team development and elevating overall performance in a fully remote, international environment.

📝 Enhancement Note: This role focuses heavily on performance-driven creative within the gaming sector, requiring a blend of artistic skill and analytical understanding of user acquisition and engagement metrics. The emphasis on generative AI integration and mentorship suggests a senior-level position with strategic responsibilities. The fully remote nature, coupled with an international team, necessitates strong communication and self-management skills.

📈 Primary Responsibilities

• Spearhead the design and execution of visually compelling assets for user acquisition campaigns, social media content, and app store marketing, directly impacting player acquisition and retention.

• Translate complex gameplay features, player insights, and campaign objectives into clear, engaging, and performance-optimized visual narratives.

• Drive the development and implementation of scalable design systems, ensuring brand consistency and efficient creative production across multiple platforms.

• Conduct thorough market research, analyze campaign performance data, and leverage creative insights to iteratively improve visual strategies and identify new creative avenues.

• Actively mentor and provide constructive feedback to junior and mid-level designers, fostering skill development and promoting a culture of continuous learning and high-quality output.

• Collaborate effectively with cross-functional teams, including creative strategy, marketing, product, and analytics, to support A/B testing, creative experimentation, and ongoing optimization efforts.

• Integrate emerging technologies, such as generative AI, into creative workflows to enhance ideation, accelerate production, and explore innovative design solutions.

• Maintain a high standard of visual craft and brand integrity across all creative deliverables, ensuring alignment with both brand guidelines and performance goals.

📝 Enhancement Note: The responsibilities highlight a strategic leadership role focused on measurable outcomes in user acquisition and engagement. The inclusion of "scalable design systems" and "generative AI" points towards a forward-thinking approach to creative operations. The emphasis on data-informed decisions and cross-functional collaboration is typical for senior roles aimed at optimizing marketing performance.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience: 5-10 years of progressive experience in graphic design, with a significant focus on performance creative, marketing design, or digital advertising, preferably within the gaming or mobile app industry.

Required Skills:

• Proven expertise in graphic design principles, including typography, composition, color theory, and branding.

• Strong portfolio showcasing a diverse range of digital creative assets, including performance ads, social media content, and marketing campaigns, with a clear emphasis on measurable results.

• Demonstrated ability to translate creative briefs, player insights, and product features into compelling visual narratives that drive user acquisition and engagement.

• Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Experience working in fast-paced, iterative environments with the ability to manage multiple projects and deadlines simultaneously.

• Excellent communication, presentation, and interpersonal skills, with a demonstrated capacity for providing and receiving constructive feedback.

• A deep understanding of digital marketing channels, including user acquisition, social media advertising, and app store optimization (ASO). Preferred Skills:

• Experience in the gaming industry, specifically mobile gaming or free-to-play models.

• Proficiency in motion graphics design, animation, or video editing.

• Familiarity with 3D design software or workflows.

• Experience with generative AI tools for design ideation and asset creation.

• Demonstrated leadership or team management experience, including mentorship and performance coaching.

• Experience with A/B testing creative assets and analyzing performance data to inform design iterations.

📝 Enhancement Note: The requirements emphasize a blend of creative talent and performance marketing acumen. The preference for gaming experience, motion graphics, and AI tools indicates a specialized role within a dynamic industry. Leadership and mentorship are highlighted as key advantages, suggesting a senior individual contributor or potential team lead role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a strong understanding of performance-driven creative, showcasing a progression from concept to execution and measurable results.

• Case studies detailing the strategy behind key visual assets, including target audience, campaign objectives, and the creative rationale used to achieve specific performance metrics (e.g., CTR, conversion rates, engagement).

• Examples of work across various digital channels, such as social media ads (Facebook, Instagram, TikTok), display ads, app store creatives, and potentially video ads.

• Showcase of design system thinking, including examples of how brand guidelines were applied and scaled across different campaigns or products.

• Evidence of adapting creative to different platforms and audience segments, demonstrating flexibility and strategic application of design. Process Documentation:

• The ability to articulate design processes, from initial brief interpretation and ideation through to final asset delivery and post-campaign analysis.

• Examples of how market trends, player insights, or A/B test results were incorporated into the design process to drive iterative improvements.

• Documentation or discussion of how design workflows were optimized for efficiency, particularly in fast-paced, iterative environments.

• Understanding of how design assets integrate into broader marketing automation and campaign management systems.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating a candidate's ability to create visually effective assets that drive measurable business outcomes, particularly in user acquisition. The emphasis on process and data integration indicates a need for a designer who understands the full lifecycle of creative assets within a performance marketing context.

💵 Compensation & Benefits

Salary Range: Given the 5-10 years of experience requirement, the "Lead" title, and the fully remote nature in Brazil, a competitive salary range would likely fall between BRL 150,000 - BRL 250,000 annually. This estimate is based on industry benchmarks for senior graphic designers with performance marketing experience in major South American markets, considering the cost of living and typical compensation for remote roles in the tech/gaming sector.

Benefits:

• Competitive Compensation: Salary benchmarked against market standards for senior-level, specialized design roles within the gaming and performance marketing sectors.

• Fully Remote Work Flexibility: The opportunity to work from any location within Brazil, offering unparalleled work-life balance and autonomy.

• Leadership Role with Mentorship: A chance to step into a lead position, influencing creative direction and actively developing the skills of fellow designers.

• Collaborative International Environment: Exposure to a diverse, global team, fostering cross-cultural understanding and a rich exchange of ideas.

• Exposure to Performance-Driven Creative Strategies: Hands-on experience with data-informed creative development, A/B testing, and optimizing campaigns for maximum impact.

• Access to Modern Creative Workflows: Utilization of cutting-edge tools, including generative AI, to enhance creativity and efficiency in design production.

• Potential for professional development opportunities, including training, workshops, and access to industry conferences.

Working Hours: Typically 40 hours per week, with flexibility to accommodate different time zones within Brazil and the needs of a global, remote team. Emphasis on asynchronous communication and efficient workflow management.

📝 Enhancement Note: The salary estimate is a projection based on typical compensation for a Lead Graphic Designer with the specified experience and focus in a remote Brazilian context. The benefits package emphasizes professional growth, flexibility, and exposure to advanced creative technologies and strategies.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the Gaming Industry, specifically focusing on player acquisition and engagement through creative marketing efforts. This sector is characterized by rapid innovation, a strong emphasis on user experience, and a data-driven approach to growth.

Company Size: While not explicitly stated, the mention of structured accountabilities, cross-functional collaboration, and mentorship suggests a company that has moved beyond a startup phase and possesses a defined organizational structure, likely in the medium to large enterprise category, or a well-funded growth-stage company.

Founded: The founding date is not provided. However, the company's focus on performance creative, design systems, and generative AI implies a modern, forward-thinking organization that embraces technological advancements and data-driven strategies.

Team Structure:

• The operations of the creative team will likely involve a hierarchical structure with a Lead Graphic Designer overseeing a group of graphic designers.

• Reporting lines would typically be to a Creative Director, Head of Marketing, or a similar senior marketing/creative leadership role.

• Collaboration will be cross-functional, involving close partnerships with marketing managers, user acquisition specialists, product managers, and potentially data analysts. Methodology:

• Data-Driven Design: Creative decisions are informed by performance metrics, A/B testing results, and player insights to maximize acquisition and engagement.

• Iterative Improvement: A continuous cycle of creative development, testing, analysis, and refinement is fundamental to the team's approach.

• Scalable Systems: Development and adoption of design systems and efficient workflows to ensure consistency and speed in asset production.

• Innovation Focus: Exploration and integration of new tools and technologies, such as generative AI, to push creative boundaries.

Company Website: Jobgether.com (for application process), with the partner company's website to be disclosed during the interview process.

📝 Enhancement Note: The company culture is inferred to be performance-oriented, innovative, and collaborative, with a strong emphasis on data and technology within the competitive gaming market. The structure suggests a growing, professional organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior Individual Contributor / Lead level. It involves hands-on design execution, strategic input on creative direction, and the responsibility of mentoring junior team members. The scope extends beyond individual tasks to influencing team processes and creative standards.

Reporting Structure: The Lead Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar senior leadership role within the marketing or creative department. They will, in turn, mentor and guide other graphic designers on the team.

Operations Impact: The Lead Graphic Designer plays a crucial role in the company's growth engine by creating high-performance visual assets that directly drive user acquisition and player engagement. Their work has a tangible impact on key business metrics such as Cost Per Install (CPI), conversion rates, and overall player lifetime value. By defining design systems and elevating creative quality, they contribute to brand consistency and market competitiveness.

Growth Opportunities:

• Team Leadership: Potential to transition into a full-fledged Creative Manager or Art Director role, overseeing larger teams and broader creative strategies.

• Specialization: Deepen expertise in performance creative, user acquisition design, or explore emerging areas like AI-driven creative production.

• Cross-functional Advancement: Move into related roles such as Creative Strategist, Marketing Manager, or Product Marketing, leveraging design insight and understanding of marketing performance.

• Industry Influence: Contribute to shaping creative best practices within the gaming industry, potentially through speaking engagements or industry publications.

📝 Enhancement Note: This analysis frames the role as a significant step in a design career, offering both leadership experience and opportunities for specialized growth within a high-impact sector. The "operations" context here refers to the operational efficiency and strategic impact of the creative function.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement for this role. The work environment is virtual, centered around digital collaboration tools.

Office Location(s): While the role is based in Brazil, the "fully remote" designation means candidates can work from any location within Brazil. The partner company may have physical offices elsewhere, but they are not relevant to the day-to-day work of this role.

Workspace Context:

• Digital Collaboration: The primary workspace is online, requiring a reliable internet connection and proficiency with virtual communication and collaboration tools (e.g., Slack, Zoom, Notion, Figma).

• Flexible Environment: Candidates can design their personal workspace to optimize productivity and comfort, adhering to company guidelines.

• Global Team Interaction: Opportunities to connect with a diverse, international team, fostering a unique collaborative dynamic across different cultures and time zones.

• Access to Technology: Expected access to modern creative software and potentially cloud-based platforms for asset management and collaboration.

Work Schedule: The role is typically 40 hours per week, but the remote nature allows for flexibility in structuring the workday. Emphasis will be placed on asynchronous communication and meeting deadlines, rather than strict adherence to a 9-to-5 schedule, enabling better integration with international team members.

📝 Enhancement Note: The remote work environment emphasizes autonomy, self-discipline, and digital collaboration skills. Candidates should be comfortable managing their own schedule and working effectively across different communication platforms and time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an AI-powered screening by Jobgether to assess basic qualifications and keyword alignment.

• Hiring Manager Interview: A conversation with the hiring manager or a senior member of the creative/marketing team to discuss experience, portfolio, and cultural fit. This stage will heavily involve reviewing the candidate's portfolio.

• Skills Assessment/Design Challenge: A practical exercise designed to evaluate design skills, problem-solving abilities, and creative thinking relevant to performance marketing in the gaming sector. This might involve creating a mock asset or critiquing existing creative.

• Cross-functional Team Interview: An opportunity to meet with key collaborators (e.g., marketing, product) to assess communication, collaboration, and strategic alignment.

• Final Interview/Offer: Discussion with senior leadership, potentially covering strategic vision, leadership potential, and final offer terms.

Portfolio Review Tips:

• Highlight Performance: Showcase specific examples of creative assets that drove measurable results (e.g., increased CTR, higher conversion rates). Quantify impact with data whenever possible.

• Tell a Story: For each piece or case study, explain the problem, your approach, the design solution, and the outcome. Explain your creative rationale clearly.

• Demonstrate Versatility: Include a range of work across different platforms and campaign types relevant to user acquisition and engagement in gaming.

• Showcase Leadership/Mentorship: If applicable, include examples of projects where you led initiatives, mentored others, or contributed to team process improvements.

• Clarity & Conciseness: Ensure your portfolio is well-organized, easy to navigate, and highlights your strongest work upfront. Use clear, concise descriptions.

Challenge Preparation:

• Understand the Context: Research the partner company's games, target audience, and marketing strategies.

• Focus on Performance: Frame your approach around driving user acquisition and engagement metrics. Think about what makes creative effective in the gaming space.

• Showcase Process: Be prepared to explain your thought process, how you would approach the challenge, and what factors you would consider (e.g., A/B testing, platform best practices).

• Embrace AI: If the challenge involves AI, be ready to discuss how you would leverage these tools ethically and effectively in your workflow.

• Presentation Skills: Practice presenting your work and ideas clearly and confidently, anticipating questions about your design decisions and their impact.

📝 Enhancement Note: The interview process is designed to evaluate not just creative skill but also strategic thinking, performance orientation, and leadership potential. The portfolio is central, and candidates must be prepared to articulate the "why" and "impact" of their designs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for asset creation.

• After Effects: Highly valued for motion graphics, animations, and video editing required for dynamic ad creatives.

• Figma / Sketch: Increasingly important for collaborative design, prototyping, and potentially design system management.

• Generative AI Tools: Familiarity and practical experience with tools like Midjourney, Stable Diffusion, DALL-E, or similar AI-powered image/asset generation platforms.

Analytics & Reporting:

• Platform Ad Managers: Experience working with ad platforms like Facebook Ads Manager, Google Ads, TikTok Ads Manager to understand creative performance metrics.

• Analytics Dashboards: Familiarity with tools that visualize campaign data (e.g., Tableau, Looker, Power BI) to interpret performance trends and inform design iterations.

CRM & Automation:

• Project Management Tools: Proficiency in tools like Asana, Jira, Trello, or Monday.com for managing design workflows and collaborating on projects.

• Collaboration Platforms: Expertise in Slack, Microsoft Teams, or similar for real-time communication and team coordination.

• Cloud Storage & Asset Management: Experience with platforms like Google Drive, Dropbox, or DAM (Digital Asset Management) systems for organizing and sharing creative assets.

📝 Enhancement Note: The technology stack emphasizes advanced creative tools, with a strong leaning towards performance marketing applications and emerging AI technologies. Proficiency in collaborative and project management tools is critical for a remote role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value that emphasizes creating designs with measurable impact on user acquisition and engagement metrics. Every creative output is viewed through the lens of its effectiveness.

• Innovation & Experimentation: Encouragement to explore new creative approaches, technologies (like generative AI), and platforms to stay ahead of market trends and drive unique results.

• Collaboration & Communication: A strong emphasis on open, transparent, and effective communication across remote teams and departments to ensure alignment and shared success.

• Data-Informed Creativity: Valuing the use of data, player insights, and campaign analytics to guide creative decisions, rather than relying solely on intuition.

• Continuous Learning & Development: A commitment to staying updated with industry best practices, new tools, and emerging trends in gaming and performance marketing design.

Collaboration Style:

• Asynchronous First: Given the remote and international nature, communication often prioritizes asynchronous methods (e.g., detailed briefs, comments in design tools, project management updates) to accommodate different time zones.

• Cross-functional Partnership: Designers work closely with marketing, product, and analytics teams, acting as strategic partners rather than just order-takers.

• Feedback-Rich Environment: A culture where constructive feedback is regularly exchanged, both given and received, to refine creative work and foster professional growth.

• Agile & Iterative: The team likely operates with agile principles, embracing iterative design processes that allow for quick adaptation based on testing and feedback.

📝 Enhancement Note: The team culture is built around achieving measurable results through creative excellence, continuous learning, and strong collaborative practices, adapted for a remote, global setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: A constant challenge is to produce visually stunning and innovative creative while ensuring it meets strict performance metrics for user acquisition and engagement.

• Rapidly Evolving Gaming Market: The gaming industry is highly dynamic; staying current with trends, player preferences, and competitor creative strategies requires continuous adaptation.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining team cohesion and creative synergy across different time zones and locations can be challenging.

• Integrating New Technologies: Learning and effectively integrating new tools like generative AI into existing workflows requires time, experimentation, and overcoming potential learning curves.

Learning & Development Opportunities:

• Advanced Performance Creative Training: Opportunities to deepen expertise in data-driven design, A/B testing methodologies, and conversion optimization techniques specific to gaming.

• AI in Design Workshops: Access to training and resources focused on leveraging generative AI and other emerging technologies for creative ideation and production.

• Leadership Development Programs: For those interested in team leadership, opportunities to develop skills in mentorship, project management, and strategic creative planning.

• Industry Conferences & Webinars: Support for attending relevant industry events (e.g., GDC, design conferences) to gain insights and network with peers.

📝 Enhancement Note: The challenges highlight the demanding nature of performance creative in gaming, while the growth opportunities emphasize continuous skill enhancement and potential career progression within a specialized field.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating player insights and gameplay features into compelling visual assets for user acquisition?" (Prepare to discuss your process, research methods, and creative rationale using specific examples.)

• "Describe a time you used data or A/B testing results to significantly improve the performance of a creative asset. What was your approach and what were the outcomes?" (Focus on quantifiable results and your analytical contribution.)

• "How would you define and implement a scalable design system for a new game title to ensure brand consistency across multiple marketing channels?" (Discuss principles of design systems, modularity, and collaboration.) Company & Culture Questions:

• "What excites you about the gaming industry and specifically about our partner company's games?" (Research the company's portfolio and articulate your genuine interest.)

• "How do you approach mentoring junior designers? Describe your philosophy and any practical experience you have." (Share specific examples of feedback, guidance, and skill development you've provided.)

• "How do you ensure your creative work aligns with business objectives and performance targets?" (Emphasize your understanding of marketing goals and data-driven decision-making.) Portfolio Presentation Strategy:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your performance creative skills, leadership potential, and suitability for the gaming industry.

• Quantify Impact: For each project, clearly state the objective, your role, the creative solution, and the measurable results achieved (e.g., "Increased CTR by X%", "Reduced CPI by Y%").

• Tell the Story: Walk through the problem, your process, your design choices, and the impact. Explain your rationale for every significant decision.

• Highlight AI & Mentorship: If applicable, showcase projects where you utilized AI tools or where you mentored others. Explain your contributions clearly.

• Be Prepared for Critiques: Be ready to discuss your work openly and receive constructive feedback, demonstrating your ability to adapt and learn.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative talent, strategic thinking, data literacy, and leadership qualities, all tailored to the gaming and performance marketing context.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided Jobgether link.

• Portfolio Customization: Tailor your portfolio to prominently feature your best work in performance creative for digital campaigns, particularly within the gaming or mobile app sectors. Highlight case studies with quantifiable results.

• Resume Optimization: Ensure your resume clearly lists relevant skills, tools (Adobe Suite, Figma, AI tools), and experience, using keywords from the job description to align with the AI-powered matching process. Emphasize any leadership or mentorship roles.

• Prepare a Concise Walkthrough: Practice presenting 2-3 key portfolio pieces, focusing on your strategic approach, creative process, and the measurable impact of your designs. Be ready to discuss your experience with generative AI and mentorship.

• Company Research: Investigate the partner company's games and overall marketing presence. Understand their target audience and identify opportunities where your creative vision could contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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