Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: Seoul, South Korea

Job Type: Full-time

Category: UI/UX Design & Visual Design

Date Posted: 2026-08-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote (with potential for hybrid in Seoul)

🚀 Role Summary

• Shape the visual identity and user interface (UI) of an AI-native product, focusing on clarity, trust, and user comprehension of dynamic AI-generated content and system behaviors.

• Develop and maintain a comprehensive design system to ensure consistency, speed, and scalability across web and mobile platforms.

• Translate complex interaction flows and AI-driven functionalities into intuitive and aesthetically pleasing visual designs.

• Collaborate closely with Product Managers, UX Designers, and Engineers to deliver high-quality, accessible, and reliable user experiences.

• Design for information density and hierarchy in AI interfaces, managing variability in content length, format, tone, and reliability.

📝 Enhancement Note: While the job title is "Lead Graphic Designer," the responsibilities and required skills strongly indicate a focus on UI Design and Visual Design within the context of an AI product. The "Lead" aspect may suggest a senior individual contributor role with significant influence on visual direction, rather than direct team management, given the emphasis on individual execution and collaboration. The remote status is derived from location_type: TELECOMMUTE and remote_derived: true, with a specific country requirement.

📈 Primary Responsibilities

• Design the overarching visual language, establish core UI components, and architect the design system for Bjak's AI-native product across both web and mobile applications.

• Create sophisticated visual patterns and elements that effectively guide users in parsing AI-generated content, discerning system states, and understanding crucial confidence and reliability signals.

• Engineer interfaces designed for high information density and clear hierarchy, particularly crucial in AI applications where content is inherently dynamic, variable, and can be uncertain.

• Collaborate productively with Product and UX Designers to translate intricate interaction flows and user journeys into polished, accessible, and visually compelling design solutions.

• Build, refine, and maintain a robust design system that actively supports rapid iteration, ensures brand consistency, and enhances overall user interface clarity.

• Define precise visual standards and guidelines for various interface states, including error states, empty states, loading states, task progress indicators, and the presentation of AI-generated output.

• Produce detailed visual assets and comprehensive design specifications to facilitate accurate and efficient implementation by the engineering team.

• Strategize and execute visual design solutions that make AI-heavy interfaces feel clear, structured, and manageable without overwhelming the end-user.

📝 Enhancement Note: The responsibilities are heavily weighted towards UI/Visual Design within a complex AI product context, emphasizing the unique challenges of designing for AI's dynamic and uncertain nature. The emphasis on "design system" and "UI components" points to a practical, hands-on role in building foundational design elements.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Graphic Design, Visual Communication, Human-Computer Interaction (HCI), or a related field is often preferred for senior design roles. Equivalent practical experience will also be considered.

Experience: 2-5 years of experience in visual or UI design, with a demonstrated track record of shipping successful web and mobile products.

Required Skills:

• Proven experience as a Visual Designer or UI Designer, supported by a strong portfolio showcasing web and mobile product design.

• Exceptional skills in typography, color theory, layout composition, and establishing clear visual hierarchy.

• Advanced proficiency in Figma and practical experience in building, maintaining, or significantly contributing to design systems.

• Demonstrated ability to design effectively for dynamic content and AI output that varies in length, format, tone, and reliability.

• Solid understanding of accessibility standards (e.g., WCAG) and practical application in designing for legibility, contrast, and inclusive user experiences.

• Comfort and adaptability in designing within environments of ambiguity, where product requirements may evolve rapidly.

• Proven experience working collaboratively within fast-moving product teams, closely partnering with product managers and UX designers.

• Keen awareness of how visual cues can effectively communicate AI system behavior, build user trust, and convey confidence levels. Preferred Skills:

• Experience in designing for AI or machine learning-based products.

• Familiarity with prototyping tools beyond Figma for complex interactions.

• Understanding of user research methodologies and how to integrate user feedback into visual design decisions.

• Experience with motion design principles to enhance UI interactions.

• Knowledge of front-end development principles to better inform design-to-development handoffs.

📝 Enhancement Note: The experience level is inferred from the "2-5 years" provided in the ai_experience_level field. The preferred skills are extrapolated based on common adjacent skills that would benefit a designer working on an AI product with a strong emphasis on UI and system design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong foundation in visual design principles, including typography, color, layout, and visual hierarchy, applied to digital products.

• Case studies showcasing the design of UI components, user flows, and the development or contribution to design systems for web and mobile applications.

• Examples of how you've designed for complex or dynamic content, specifically highlighting solutions for AI-generated output, information density, and clarity in uncertain environments.

• Demonstrations of your ability to translate interaction designs into polished, accessible visual interfaces, with a focus on user trust and system reliability cues.

• Evidence of your proficiency with Figma, including examples of complex file structures, component libraries, and design system documentation. Process Documentation:

• Showcase examples of how you've documented design decisions, established visual standards, and created design specifications for engineering implementation.

• Present your approach to creating and maintaining design systems, including principles, guidelines, and component libraries.

• Highlight how you've iterated on designs based on feedback from UX designers, product managers, or user testing, demonstrating a process of refinement.

• Illustrate your workflow for collaborating with cross-functional teams, from initial concept to final asset delivery.

📝 Enhancement Note: Portfolio requirements are tailored to a UI/Visual Designer role focused on AI products, emphasizing practical application of design principles, system thinking, and collaboration with technology. The focus is on demonstrating problem-solving for AI-specific design challenges.

💵 Compensation & Benefits

Salary Range: Given the location (Seoul, South Korea), the experience level (Mid-Level, 2-5 years), and the specialized nature of AI product design, a competitive salary range would typically fall between ₩50,000,000 to ₩80,000,000 KRW annually. This range is an estimate based on industry benchmarks for mid-level UI/Visual Designers in tech in South Korea, considering the company's focus on AI and its potentially high-talent-density team.

Benefits:

• Competitive salary and potential for equity or performance-based bonuses.

• Comprehensive health insurance coverage.

• Professional development opportunities, including access to courses, conferences, and workshops.

• Generous paid time off and holidays.

• Flexible work arrangements, supporting remote work and potential hybrid options.

• Opportunities to work with cutting-edge AI technology and shape a product with global impact.

• Potential for relocation assistance if applicable and moving to Seoul.

Working Hours: The standard work week is typically 40 hours, aligning with the ai_working_hours field. However, the company culture emphasizes high talent density and rapid speed, suggesting a results-oriented environment that may offer flexibility in daily scheduling as long as deliverables are met.

📝 Enhancement Note: Salary range is an estimate based on research for mid-level UI/Visual Designers in Seoul, South Korea, considering the tech industry and the AI focus of the company. Benefits are standard for tech roles and extrapolated based on the company's described culture and the nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on AI-native applications and productivity tools. The company aims to bring intelligence to everyday applications like email, notes, and tasks.

Company Size: The company's description mentions "small, world-class teams" and "high talent density," suggesting a lean startup or early-stage growth company, likely with fewer than 100 employees. This implies a dynamic, fast-paced environment where individual contributions have a significant impact.

Founded: The founding date is not specified, but the company's mission to build proactive AI assistants for everyday users indicates a relatively recent establishment, likely within the last 5-10 years, positioning it within the current wave of AI innovation.

Team Structure:

• The operations team is likely small and highly specialized, comprising individuals with strong expertise in their respective domains (e.g., AI research, product management, UX/UI design, engineering).

• Reporting structures are expected to be relatively flat, with direct access to leadership and a collaborative decision-making process.

• Cross-functional collaboration is a cornerstone, with designers working intimately with product managers, UX researchers, and engineers to iterate rapidly on product development. Methodology:

• Data Analysis & Insights: Decisions are driven by a combination of user data, market trends in AI, and the team's collective expertise to identify opportunities for AI integration.

• Workflow Planning & Optimization: Emphasis is placed on efficient workflows that balance shipping high-quality work with continuous learning and rapid iteration. The goal is to achieve significant time savings for users through AI.

• Automation & Efficiency: The core product is built around AI automation, and the internal processes likely reflect this, prioritizing speed, effectiveness, and intelligent solutions.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Company culture is inferred from statements about team size, speed, and quality. The industry context is derived from the product description. The "About A1" section in the job description is interpreted as referring to the company's product name or internal project name.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UI/Visual Designer, with potential to act as a "Lead" in shaping visual direction. It requires significant hands-on design work and a deep understanding of UI principles, design systems, and the unique challenges of AI interfaces. The role is for an individual contributor who can drive significant visual outcomes.

Reporting Structure: The designer will likely report to a Head of Design, Design Lead, or a Product Lead, depending on the organizational structure. Close collaboration with Product Managers and UX Designers is expected, indicating a highly integrated workflow rather than a strictly hierarchical reporting line for day-to-day tasks.

Operations Impact: The visual design of the AI product directly impacts user adoption, trust, and perceived reliability. A strong visual language can demystify complex AI, making it more accessible and enjoyable for billions of users. This role has a direct impact on the product's success and its ability to achieve its mission of reducing user task completion time significantly.

Growth Opportunities:

• Skill Advancement: Deepen expertise in designing for AI, complex information architectures, and advanced design systems. Opportunity to become a go-to expert in visual design for AI products.

• Leadership Potential: Grow into a senior or principal design role, taking on more complex projects, mentoring junior designers, and influencing broader product strategy and design direction.

• Cross-Functional Exposure: Gain extensive experience working with cutting-edge AI technology, product management, and engineering teams, broadening understanding of the full product development lifecycle.

📝 Enhancement Note: Career progression is inferred based on the "Lead" title and the typical trajectory for mid-level designers in fast-growing tech companies, particularly those focused on innovative product areas like AI. The "Operations Impact" section is reframed to focus on the impact of design on the product's operational success and user adoption.

🌐 Work Environment

Office Type: While the role is listed as TELECOMMUTE and remote_derived: true, the job posting mentions interviews may be conducted "onsite" and the location is Seoul. This suggests the company may operate a hybrid model or have a physical office in Seoul for team members who prefer or are able to work from there. The culture emphasizes "high talent density and hands-on team," which can be fostered both remotely and in person.

Office Location(s): Seoul, South Korea. Specific office address is not provided, but it's the primary location for any in-person collaboration or team gatherings.

Workspace Context:

• Collaborative Environment: Expect a highly collaborative digital workspace, leveraging tools like Figma, Slack, and video conferencing for seamless communication and design iteration.

• Operations Tools & Technology: Access to industry-standard design software (Figma), potentially project management tools, and internal communication platforms. The company's product itself is at the forefront of AI technology.

• Team Interaction: Regular virtual or in-person (if in Seoul) syncs, design critiques, and brainstorming sessions with product, UX, and engineering teams to ensure alignment and drive innovation.

Work Schedule: The role is Full-Time with an implied 40-hour work week. The company's culture values speed and results, suggesting a degree of flexibility in daily hours, provided work is completed efficiently and collaboratively. This flexibility is beneficial for remote work and can accommodate different time zones if collaborating internationally, though the primary location is Seoul.

📝 Enhancement Note: The work environment description balances the remote aspect with the possibility of hybrid work or in-person interaction in Seoul, as hinted by the interview process and location. The emphasis is on a collaborative and technologically advanced workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your resume and a portfolio that highlights your UI/Visual Design skills, design system experience, and ability to design for AI interfaces.

• Initial Screening: A review of your application and portfolio by the design and hiring team to assess fit with the role's requirements.

• Round 1 Interview (Virtual/Onsite): Typically a conversation focused on your background, design philosophy, and experience. This may involve a deeper dive into specific portfolio projects.

• Design Assessment: A practical design exercise or challenge, likely focused on a specific problem related to designing for AI interfaces, information density, or system reliability. This assesses your problem-solving skills and design execution.

• Round 2 Interview (Virtual/Onsite): A discussion with more team members, potentially including engineers and product managers, to evaluate your collaboration style, communication skills, and cultural fit.

• Final Decision: A prompt decision based on the overall assessment of your skills, experience, and potential contribution.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that best showcase your UI design skills, design system contributions, and experience with dynamic or AI-driven content.

• Tell a Story: For each project, clearly articulate the problem, your process, your role, the challenges faced, and the impact of your design decisions. Use the STAR method (Situation, Task, Action, Result).

• Highlight Figma Proficiency: Include examples of complex components, auto-layout usage, and well-structured design system files.

• Showcase AI Design Thinking: If you have experience with AI products, explicitly detail how you approached the unique design challenges. If not, explain your thought process for hypothetical AI interface problems.

• Accessibility Focus: Clearly demonstrate how you considered and implemented accessibility standards in your designs.

• Visual Polish: Ensure your portfolio is visually clean, well-organized, and easy to navigate, reflecting your own design standards.

Challenge Preparation:

• Understand the Context: Research the company's product and mission. Consider the unique challenges of designing for AI-native applications, such as conveying reliability, managing dynamic content, and ensuring user trust.

• Practice Design Exercises: Work through common UI design challenges, focusing on rapid ideation, problem-solving, and clear communication of design rationale.

• Prepare Your Pitch: Be ready to clearly articulate your design choices, justify your decisions with design principles and user-centric thinking, and explain how your solutions address the specific brief.

• Time Management: Practice completing design tasks within a limited timeframe, simulating the pressure of a design assessment.

📝 Enhancement Note: The interview process and portfolio tips are tailored to a UI/Visual Designer role, with specific emphasis on AI product design challenges and the use of Figma. The "operations" context is interpreted as the operational aspects of the design process and application.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and design system development. Mastery is essential.

• Adobe Creative Suite (Photoshop, Illustrator): For asset creation, image manipulation, and potentially creating visual elements not easily done in Figma.

• Prototyping Tools: While Figma has strong prototyping capabilities, experience with other tools like ProtoPie or Principle might be beneficial for more complex animations or interactions.

Analytics & Reporting:

• While not directly a designer's tool, familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) can help designers understand user behavior and the impact of their designs.

• Experience with tools that visualize user flow or heatmaps can provide valuable insights for design iteration. CRM & Automation:

• Not directly applicable to the core responsibilities of a UI/Visual Designer, but understanding how design assets integrate into marketing or sales automation workflows might be a plus.

• Familiarity with project management tools (e.g., Jira, Asana, Trello) used by engineering and product teams for tracking design tasks and feedback.

📝 Enhancement Note: This section focuses on the design tools and technology stack relevant to a UI/Visual Designer, with a specific emphasis on Figma and design system tools. The "operations" context is applied to the operational tools used within a design team and product development lifecycle.

👥 Team Culture & Values

Operations Values:

• Excellence & Craftsmanship: A commitment to high-quality visual design and meticulous attention to detail in UI components and the overall design system.

• Innovation & AI-First Mindset: Embracing new technologies and approaches, particularly in AI, to create groundbreaking user experiences.

• Collaboration & Transparency: Working closely with cross-functional teams, sharing ideas openly, and valuing constructive feedback to achieve collective goals.

• User-Centricity & Impact: Designing with the end-user in mind, aiming to deliver significant value and improve daily workflows through intelligent, intuitive interfaces.

• Agility & Iteration: A willingness to adapt quickly, iterate on designs based on feedback, and embrace a fast-paced development cycle.

Collaboration Style:

• Integrated Teamwork: Designers are integral members of product teams, working hand-in-hand with PMs and Engineers from concept to launch.

• Constructive Critiques: An environment where design work is shared regularly for feedback, fostering continuous improvement and alignment.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and insights, particularly around the evolving field of AI interface design.

• Proactive Communication: Expecting designers to communicate their design process, decisions, and potential challenges clearly and proactively.

📝 Enhancement Note: Values and collaboration style are inferred from the company's description of its team and culture, emphasizing high talent density, rapid speed, and the creation of a "magical product." The "operations" aspect is interpreted as the operational values and collaboration methods within the design and product development process.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Uncertainty: The primary challenge is creating visual interfaces that manage user expectations and build trust in systems that are inherently probabilistic and can produce variable outputs.

• Information Density Management: Balancing the need to present rich information and AI-driven insights without overwhelming the user.

• Rapid Iteration & Evolving Requirements: Adapting to a fast-paced startup environment where product requirements and AI capabilities may change quickly.

• Scalability of Design Systems: Ensuring the design system can effectively support new features and evolving AI functionalities while maintaining consistency.

Learning & Development Opportunities:

• Specialization in AI UX/UI: Becoming a leader in the niche field of designing for AI-native applications, a rapidly growing area.

• Advanced Design System Expertise: Deepening skills in creating and scaling complex design systems for innovative products.

• Cross-Disciplinary Learning: Gaining exposure to AI research, product strategy, and engineering challenges, fostering a holistic understanding of product development.

• Mentorship: Opportunities to learn from experienced team members and potentially mentor future designers as the team grows.

📝 Enhancement Note: Challenges and growth opportunities are derived from the specific nature of designing for AI products in a startup environment, highlighting both the difficulties and the unique learning potential of the role.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual system that communicates the confidence level of AI-generated responses to users?"

• "Describe a time you had to design for a product with highly dynamic or uncertain content. What was your process and what were the outcomes?"

• "How do you balance information density with clarity and ease of use in complex interfaces, especially when dealing with AI outputs?"

• "Walk us through your process for building or contributing to a design system. What are the key principles you follow?" Company & Culture Questions:

• "What excites you about Bjak's mission to bring AI to everyday applications?"

• "How do you approach collaboration with Product Managers and Engineers in a fast-paced environment?"

• "Describe your ideal team culture for a design and product development team."

• "How do you ensure your designs are accessible and inclusive for all users?" Portfolio Presentation Strategy:

• Focus on AI Design Challenges: Clearly articulate how specific projects addressed challenges related to AI, dynamic content, or user trust.

• Demonstrate Figma Mastery: Be prepared to share your Figma files, explaining your component structure, auto-layout usage, and design system organization.

• Quantify Impact: Whenever possible, present metrics or user feedback that demonstrate the positive impact of your design work.

• Explain Your Process: For each case study, be ready to walk through your thought process, from understanding the problem to iterating on solutions and handing off to engineering.

📝 Enhancement Note: Interview questions and presentation strategies are crafted to align with the specific demands of a UI/Visual Designer role focused on AI products, emphasizing problem-solving, collaboration, and the practical application of design skills.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link, ensuring your resume and portfolio are up-to-date and readily accessible.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong UI/Visual design skills, design system contributions, and experience with dynamic or AI-related interfaces. Focus on case studies that showcase your problem-solving approach to complex design challenges.

• Resume Optimization: Ensure your resume clearly articulates your experience with Figma, design systems, typography, layout, and UI design for web and mobile products. Use keywords from the job description and quantify your achievements where possible.

• Interview Preparation: Practice articulating your design process, presenting your portfolio with a focus on AI design considerations, and preparing thoughtful answers to potential strategy and behavioral questions.

• Company Research: Familiarize yourself with Bjak's mission, product, and the broader landscape of AI-native applications to demonstrate genuine interest and understanding of the company's goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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