Snr. Graphic Designer

📍 Job Overview

Job Title: Snr. Graphic Designer

Company: KnowBe4

Location: São Paulo, Brazil

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: 2026-09-14

Experience Level: 7+ Years

Remote Status: Remote Solely

🚀 Role Summary

• Drive creative concept development and execution for a diverse range of digital and print assets, including marketing collateral, social media, and web graphics.

• Provide leadership and mentorship to junior design staff, fostering a collaborative and high-performing design team environment.

• Partner with cross-functional teams to translate business objectives into compelling visual communication strategies that enhance brand perception.

• Manage complex project pipelines, ensuring timely delivery of high-quality design solutions that align with brand guidelines and company objectives.

• Actively research and integrate emerging design trends, particularly focusing on the impact of AI on creative processes and outputs, to maintain a cutting-edge design approach.

📝 Enhancement Note: The role of "Snr. Graphic Designer" in a technology-focused company like KnowBe4, which emphasizes AI, suggests a need for designers who are not only skilled in traditional design but also adaptable to new technologies and can contribute to a forward-thinking creative strategy. The "Senior" designation implies a level of autonomy, mentorship, and strategic input beyond execution.

📈 Primary Responsibilities

• Develop and execute innovative creative concepts for a broad spectrum of digital and print materials, encompassing branding initiatives, marketing collateral, social media campaigns, and website designs.

• Lead and mentor junior designers, offering constructive feedback, guidance, and support to elevate the overall quality and consistency of design output.

• Collaborate closely with cross-functional teams (e.g., Marketing, Product, Sales) to ensure design solutions effectively meet defined business objectives and strategic goals.

• Manage multiple design projects concurrently, meticulously prioritizing tasks and time to meet stringent deadlines while upholding exceptional quality standards.

• Stay abreast of the latest industry trends, design software advancements, and importantly, understand the evolving landscape of Artificial Intelligence (AI) and its implications for design processes and final deliverables.

• Present design concepts, mockups, and final deliverables to internal stakeholders and potentially external clients, articulating the strategic rationale behind design decisions.

• Ensure unwavering brand consistency across all visual assets and platforms, reinforcing KnowBe4's identity and messaging.

• Contribute to the establishment and maintenance of comprehensive design systems and style guides to streamline workflows and ensure brand integrity across all creative outputs.

📝 Enhancement Note: The explicit mention of "short-form video editing" and "template design" indicates a need for versatility beyond static graphics. The emphasis on AI and its impact suggests that candidates with experience or a keen interest in AI-driven design tools or workflows will be highly valued.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a closely related field.

Experience: Minimum of 7+ years of progressive professional experience in graphic design, with a robust portfolio demonstrating a wide range of project types and successful creative outcomes.

Required Skills:

• Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating and manipulating complex visual assets.

• Demonstrated ability to manage and execute projects from concept through completion, ensuring all design deliverables meet high-quality standards.

• Strong understanding of print production processes, including pre-press requirements, color management, and material specifications.

• Familiarity and practical experience with G-suite products (e.g., Docs, Sheets, Slides) for collaborative work and documentation.

• Proficiency in Microsoft PowerPoint for presentations, proposal development, and internal communication of design concepts.

• Ability to design and produce digital assets for various platforms, including web, social media, email, and banner ads.

• Experience in developing and maintaining brand consistency across diverse marketing materials and communication channels. Preferred Skills:

• Experience with short-form video editing software (e.g., Adobe Premiere Pro, After Effects).

• Knowledge of AI tools and platforms relevant to graphic design and content creation.

• Experience in designing and managing digital templates for marketing collateral and internal use.

• Familiarity with UX/UI principles and their application in web design.

• Ability to lead and mentor junior design team members effectively.

• Experience in developing and contributing to design systems and style guides.

📝 Enhancement Note: The requirement for 7+ years of experience positions this role as a senior contributor, expecting not just execution skills but also strategic thinking, problem-solving abilities, and potential leadership qualities. The mention of AI is a significant differentiator, suggesting that candidates who can articulate how they've incorporated or plan to incorporate AI into their design workflow will stand out.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 7 years of professional graphic design work, featuring a diverse range of projects including marketing literature, digital assets, banner ads, email campaigns, social media graphics, website visuals, and video editing samples.

• Case studies that highlight the applicant's role in creative concept development, execution, and problem-solving, detailing the process from brief to final delivery.

• Demonstrations of proficiency in Adobe Creative Suite and other relevant design tools, with examples illustrating complex techniques and outcomes.

• Evidence of strong brand stewardship, with examples of how brand guidelines were applied and maintained across various projects.

• Examples of template design and system-based design thinking, showcasing efficiency and scalability. Process Documentation:

• Ability to articulate design workflows, from initial brief interpretation and concept ideation to final asset delivery and production.

• Documentation or clear explanation of how projects were managed, including time allocation, stakeholder communication, and feedback integration processes.

• Examples of how design challenges were overcome, demonstrating problem-solving skills and adaptability in response to project constraints or evolving requirements.

• Demonstration of understanding and application of print production workflows and digital asset optimization for various platforms.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also strategic thinking, project management capabilities, and the ability to produce high-quality work consistently under pressure. The emphasis on AI suggests that portfolios showcasing innovative or AI-assisted work will be particularly compelling.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with 7+ years of experience in a major metropolitan area like São Paulo, Brazil, and considering the remote nature of the role with a global company, the estimated annual salary range is BRL 100,000 - BRL 160,000. This range accounts for the cost of living in São Paulo, the demand for experienced creative professionals, and KnowBe4's position as a global cybersecurity leader.

Benefits:

• Company-wide bonuses tied to monthly sales targets, offering direct participation in the company's success.

• Employee referral bonuses, encouraging team growth and rewarding employee networks.

• Adoption assistance program, supporting employees through the adoption process.

• Tuition reimbursement program, facilitating continuous academic and professional development.

• Certification reimbursement and completion bonuses, encouraging skill enhancement and acquisition of industry-recognized credentials.

• Modern, high-tech, and fun work environment, fostering creativity and collaboration.

• Remote flexibility, allowing for a work-life balance and the ability to collaborate with a global team.

Working Hours: The role is based on a standard 40-hour work week. While it's a remote position, flexibility is implied, allowing for collaboration across different time zones. Operations within the team will likely revolve around core business hours, with potential for asynchronous work to accommodate global team interactions.

📝 Enhancement Note: Salary estimates for Brazil are based on research from platforms like Glassdoor and LinkedIn Salary, adjusted for seniority and the specific industry (tech/cybersecurity). The benefits listed are directly from the job description and are comprehensive, reflecting a competitive package for a senior role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity and Digital Workforce Security. KnowBe4 operates in a rapidly evolving tech sector, focusing on human-centric security solutions, including AI-powered defense agents. This industry demands continuous innovation and adaptability.

Company Size: KnowBe4 is a well-established company with a significant global presence, indicating a structured yet dynamic work environment. A larger company size often means access to more resources, established processes, and diverse career paths.

Founded: KnowBe4 was founded in 2010, positioning it as a mature player in the cybersecurity training and awareness space, with a history of growth and innovation. This history suggests a company that values experience and strategic development.

Team Structure:

• The design team likely operates within the Marketing or Creative department, with a Senior Creative Director overseeing the function.

• The Senior Graphic Designer will likely report directly to the Senior Creative Director and may lead or mentor a small group of junior designers.

• Cross-functional collaboration is expected with Marketing, Product Development, Sales, and potentially Engineering teams to ensure cohesive brand messaging and campaign execution. Methodology:

• Design processes will likely be data-informed, leveraging insights from marketing campaigns and user feedback to refine creative outputs.

• Workflow planning will be crucial, with an emphasis on efficient project management to meet deadlines and manage multiple requests.

• Automation and efficiency practices are encouraged, especially with the company's focus on AI, suggesting an openness to adopting new tools and workflows that enhance productivity.

Company Website: https://www.knowbe4.com/

📝 Enhancement Note: KnowBe4's focus on security and AI implies a culture that values technological advancement, data-driven decision-making, and a proactive approach to challenges. The emphasis on "securing humans and agents" suggests a forward-thinking, innovative environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Graphic Designer," indicating a mid-to-senior level professional. It requires significant experience, the ability to work autonomously, and a capacity for leadership through mentorship. The scope includes executing complex design projects, contributing to strategic creative direction, and ensuring brand consistency across a global organization.

Reporting Structure: The Senior Graphic Designer will likely report to a Senior Creative Director or a similar leadership role within the creative or marketing department. They may also have direct reports (junior designers) and will collaborate extensively with various departments.

Operations Impact: The graphic design function is critical for KnowBe4's Go-To-Market strategy. High-quality, consistent visual assets are essential for marketing campaigns, sales enablement materials, website presence, and overall brand perception. This role directly influences how KnowBe4 communicates its value proposition to customers and partners.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Lead or Art Director role, taking on more strategic ownership of brand direction and campaign creative.

• Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, UI/UX design, or AI-driven creative tools, aligning with industry trends.

• Mentorship and Training: Develop leadership and coaching skills by mentoring junior designers, contributing to their professional development and the team's overall capability.

• Global Exposure: Work on diverse international projects, gaining experience with global branding nuances and collaborating with teams across different regions.

📝 Enhancement Note: The "Senior" title and the mention of "leading and mentoring junior designers" suggest a clear path for leadership development within the creative team. KnowBe4's emphasis on AI also presents an opportunity for designers to become specialists in AI-assisted design workflows.

🌐 Work Environment

Office Type: This is a fully remote position based in Brazil, offering the flexibility to work from home or a suitable remote workspace.

Office Location(s): While the role is remote, KnowBe4 does have a physical office presence in São Paulo, Brazil, which may serve as a hub for local team interactions or events. The provided links suggest an emphasis on the São Paulo team and office culture.

Workspace Context:

• The remote setup allows for a personalized workspace, promoting comfort and productivity.

• Collaboration will primarily occur through digital channels, utilizing tools like Slack, email, and video conferencing, emphasizing clear and efficient digital communication.

• Access to the latest design software and company-provided resources will be essential for maintaining high productivity and quality in a remote setting.

• The global nature of the company means opportunities to connect with diverse colleagues and contribute to projects with an international scope.

Work Schedule: The role adheres to a standard 40-hour work week. While remote, maintaining consistent availability during core business hours for team collaboration and meetings is expected, alongside flexibility to manage personal schedules effectively.

📝 Enhancement Note: The remote nature of this role in Brazil, combined with a global company, offers a unique blend of local grounding and international exposure. The emphasis on digital collaboration tools and asynchronous communication is standard for remote creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Portfolio Presentation & Technical Interview: A session where you will present your portfolio, discuss key projects, and answer questions about your design process, technical skills (especially Adobe Creative Suite), and experience with AI in design. Expect challenges related to creative problem-solving and brand application.

• Cross-functional/Team Interview: An interview focused on assessing your collaboration skills, ability to mentor junior designers, and how you integrate with broader marketing and business objectives. You may be asked to discuss how you handle feedback and manage multiple projects.

• Final Interview: A discussion with senior leadership (potentially the Senior Creative Director or a VP) to evaluate cultural fit, strategic thinking, and long-term potential within the company.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase a breadth of skills (digital, print, branding, AI integration if applicable) and demonstrate your progression over your 7+ years of experience.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your creative process, the solutions implemented, and the measurable impact or outcome. Focus on how you solved business problems through design.

• Highlight AI Integration: If you have experience using AI tools in your design workflow, ensure this is clearly demonstrated and explained. Discuss how AI enhanced your efficiency or creative output.

• Showcase Brand Stewardship: Include examples where you've successfully applied and maintained brand guidelines, or even contributed to evolving them.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite, print production, and any video editing or animation skills you possess.

Challenge Preparation:

• Design Challenge: You may be given a small design task or case study to complete within a set timeframe. This could involve creating a social media graphic, a banner ad, or a concept for a new campaign element, testing your ability to work under pressure and apply brand guidelines.

• Process Explanation: Be prepared to walk through your typical design process for different types of projects and explain how you manage your time and prioritize tasks when faced with multiple competing deadlines.

• AI Integration Discussion: Prepare to discuss your understanding of AI's role in graphic design, potential benefits, and how you envision its application in KnowBe4's context.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenges is standard for senior creative roles. The specific inclusion of AI as a factor suggests that candidates should be prepared to discuss their knowledge and experience with AI-powered design tools and their impact on creative workflows.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (raster graphics editing, photo manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (page layout, marketing collateral, publications).

• Microsoft PowerPoint: Essential for presentations, proposal development, and internal communication of design concepts and strategies.

• G-Suite: Familiarity with Google Workspace tools (Docs, Sheets, Slides) for collaborative document creation, data sharing, and team communication.

Analytics & Reporting:

• While not primary design tools, an understanding of how design impacts metrics (e.g., website traffic, conversion rates, social engagement) is beneficial. Familiarity with analytics dashboards used by marketing teams could be an advantage. CRM & Automation:

• No direct CRM or automation tools are listed as required for the designer, but understanding how design assets are utilized within CRM or marketing automation platforms (e.g., email templates) is a plus.

📝 Enhancement Note: The core requirement is deep expertise in the Adobe Creative Suite. The mention of G-Suite and Microsoft PPT indicates a need for seamless integration into standard office productivity workflows. Knowledge of AI design tools is an emerging requirement that candidates should highlight if they have experience.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: Embrace new design trends, technologies (especially AI), and methodologies to keep KnowBe4's visual communication fresh and effective.

• Collaboration & Communication: Work effectively with diverse teams, share ideas openly, and communicate design rationale clearly and persuasively.

• Quality & Precision: Maintain a high standard of design excellence, paying close attention to detail, brand consistency, and production quality.

• Efficiency & Productivity: Manage time and resources effectively, leveraging tools and processes to deliver high-quality work within deadlines.

• Creativity & Strategic Thinking: Not just execute tasks, but contribute innovative ideas that align with business objectives and enhance the brand's impact.

Collaboration Style:

• Cross-functional Partnership: Actively engage with Marketing, Sales, Product, and other departments to understand their needs and deliver design solutions that support their goals.

• Feedback Integration: Be receptive to constructive criticism, able to incorporate feedback from stakeholders and peers to refine designs.

• Knowledge Sharing: Contribute to a learning environment by sharing insights, best practices, and new techniques with junior designers and the wider team.

• Proactive Engagement: Take initiative in identifying design opportunities and proposing solutions that can enhance brand visibility and effectiveness.

📝 Enhancement Note: KnowBe4's industry (cybersecurity) and focus on AI suggest a culture that values continuous learning, data-driven insights, and forward-thinking solutions. For a designer, this translates to an environment where innovation is encouraged, and adaptability to new technologies is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Navigating the need for innovative design solutions while strictly adhering to KnowBe4's established brand identity and standards.

• Managing Multiple Stakeholder Demands: Effectively prioritizing and delivering design assets for various departments with potentially competing needs and timelines.

• Integrating AI into Traditional Workflows: Learning and effectively applying new AI design tools and techniques to enhance productivity and creative output, while maintaining quality control.

• Remote Collaboration Dynamics: Ensuring seamless communication and project collaboration with a global, remote team, overcoming potential time zone differences and communication barriers.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to become proficient in AI-powered design tools, potentially leading to specialized roles or expertise within the company.

• Advanced Creative Techniques: Access to training, workshops, or resources to deepen skills in areas like motion graphics, advanced illustration, or interactive design.

• Leadership Development: Through mentoring junior designers, gain valuable experience in team management, coaching, and strategic creative direction.

• Industry Exposure: Potential to attend industry conferences or webinars focused on design trends, cybersecurity marketing, or AI in creative fields.

📝 Enhancement Note: The primary challenge and growth opportunity lie in the intersection of traditional graphic design skills with emerging AI technologies. This role offers a chance to be at the forefront of design innovation within a leading cybersecurity company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a creative vision with strict brand guidelines. How did you approach it?" (Prepare a specific example from your portfolio.)

• "Walk us through your process for developing a creative concept for a new marketing campaign, from brief to final execution." (Focus on methodology and problem-solving.)

• "How do you stay updated on the latest design trends, and how do you incorporate them into your work while maintaining brand consistency?" (Highlight continuous learning and strategic application.)

• "How have you used AI tools in your design workflow, or how do you envision using them to improve efficiency and creativity at KnowBe4?" (Be ready to discuss specific tools and potential applications.) Company & Culture Questions:

• "What do you know about KnowBe4's mission and its position in the cybersecurity industry?" (Research their mission, values, and recent news.)

• "How do you approach collaboration with non-design teams, such as Marketing or Product, to ensure design aligns with business goals?" (Emphasize communication and partnership.)

• "Describe your experience mentoring or leading junior designers. What is your philosophy on fostering growth in a creative team?" (Highlight leadership and team-building skills.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by showcasing your evolution over time. Start with your strongest, most relevant work.

• Narrative: For each project, clearly explain the "why" – the problem you were solving, the objective, and how your design addressed it. Use storytelling to engage your audience.

• Quantify Impact: Where possible, use data or metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recognition).

• Technical Detail: Be prepared to discuss the technical aspects of your work, including software used, production considerations, and any challenges overcome.

• AI Showcase: If applicable, dedicate time to highlight any projects where AI played a role, explaining your approach and the results.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical design skills but also strategic thinking, adaptability to new technologies (AI), and strong collaborative and leadership potential, aligning with the senior nature of the role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Greenhouse link.

• Tailor your Resume: Ensure your resume highlights your 7+ years of experience, expert proficiency in Adobe Creative Suite, and any relevant experience with AI design tools or video editing. Quantify achievements where possible.

• Curate Your Portfolio: Select your most impactful and diverse projects that showcase your ability to handle marketing collateral, digital assets, and branding across various mediums. Prepare to speak in detail about your process and outcomes for each.

• Prepare for AI Discussion: Research KnowBe4's stance on AI and be ready to articulate your understanding of its role in graphic design and your potential contributions.

• Research KnowBe4: Familiarize yourself with KnowBe4's mission, products, and recent marketing efforts to understand their brand and industry context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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