Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Sweden

Job Type: FULL_TIME

Category: Creative & Design (Brand Design focus)

Date Posted: 2026-08-04

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation and evolution of compelling brand materials that embody BJAK's visual identity and mission.

• Drive the development and refinement of BJAK’s brand system, ensuring cohesive and consistent brand experiences across all marketing and product touchpoints.

• Foster strong cross-functional collaboration with marketing, content, product, and performance teams to translate strategic objectives into impactful visual narratives.

• Design and adapt brand expressions for diverse audiences, including consumers, partners, and internal teams, maintaining brand integrity and relevance.

• Champion the maintenance and advancement of BJAK's brand guidelines, upholding exceptional craft and consistency in all design outputs.

📝 Enhancement Note: This role is positioned as a Lead Brand Designer, implying a senior level of expertise and responsibility in shaping the brand's visual direction and execution. The emphasis on evolving the brand system and collaborating across multiple departments suggests a strategic, hands-on role requiring strong communication and project management skills within a fast-paced environment.

📈 Primary Responsibilities

• Develop and execute high-impact brand assets, including digital graphics, campaign visuals, social media content, and presentation materials, ensuring alignment with BJAK's core mission and values.

• Lead the strategic development and implementation of the company's visual identity and brand system, establishing clear guidelines and best practices for all creative outputs.

• Collaborate closely with marketing teams to conceptualize and design integrated campaigns that drive customer acquisition, engagement, and retention.

• Partner with product teams to ensure brand consistency and visual appeal across all digital platforms, user interfaces, and customer journeys.

• Design and refine internal communications and brand materials to foster a strong company culture and reinforce BJAK's mission among employees.

• Manage and prioritize multiple design projects simultaneously, delivering high-quality work within established timelines and budget constraints.

• Stay abreast of emerging design trends, technologies, and AI tools, proactively identifying opportunities to innovate and enhance BJAK's brand presence.

• Contribute creative insights and strategic input to the overall brand direction, reporting directly to the Creative Manager.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand leadership and hands-on design execution. The emphasis on "delivering fast, thoughtful design work that supports both long-term brand growth and immediate business needs" indicates a need for efficiency and adaptability, common in startup environments.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred and can be beneficial. Equivalent practical experience will also be considered.

Experience: 5+ years of professional experience in brand design, graphic design, or a similar creative role, with a proven track record of developing and managing brand identities.

Required Skills:

• Demonstrated expertise in brand identity development, visual systems, and brand storytelling.

• Strong portfolio showcasing a high level of craft, consistency, and creative execution across various brand touchpoints.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in collaborative design tools, particularly Figma, for UI/UX and team collaboration.

• Proficiency in motion design tools such as Adobe After Effects and Premiere Pro for creating dynamic visual content.

• Excellent understanding of cross-functional collaboration and the ability to translate strategic objectives into compelling visual solutions.

• Ability to manage multiple projects, iterate quickly, and deliver under tight deadlines in a fast-paced environment.

• Strong command of English, both written and verbal, for effective communication within global teams. Preferred Skills:

• Experience in performance marketing creative, understanding how design impacts campaign effectiveness.

• Background in fast-paced startup environments, demonstrating adaptability and a proactive approach.

• Basic skills in motion graphics, sound editing, or simple VFX to enhance creative capabilities.

• Experience working with and contributing to design systems, templates, or comprehensive brand libraries.

• Familiarity or practical experience with AI tools to streamline design workflows and explore new creative avenues.

📝 Enhancement Note: The "Nice to Have" section indicates a preference for candidates who can contribute beyond core brand design, suggesting BJAK values versatility and an innovative mindset, particularly regarding AI integration and performance-driven design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a strong sense of brand identity, visual storytelling capabilities, and consistent execution across diverse projects.

• Showcase examples of how brand systems were developed, maintained, and evolved, highlighting the ability to ensure visual consistency across multiple platforms and touchpoints.

• Include case studies that detail the design process from concept to completion, emphasizing problem-solving, strategic thinking, and the impact of design decisions on business objectives.

• Projects should reflect a high level of craft and attention to detail, illustrating proficiency in graphic design, digital design, and potentially motion graphics. Process Documentation:

• While not explicitly stated as a deliverable, candidates are expected to articulate their design process during interviews and within portfolio case studies. This should include:

  • Workflow design and optimization: How you approach project briefs, research, ideation, and iteration.

  • Implementation and automation: How you leverage tools (like Figma, AI) to enhance efficiency and consistency.

  • Measurement and performance analysis: How you consider the impact of your designs and contribute to measurable business outcomes.

📝 Enhancement Note: For a brand design role, the portfolio is paramount. The emphasis on "brand storytelling, consistency, and high-quality execution" suggests that interviewers will look for a narrative within the portfolio that explains the "why" behind the design choices and their effectiveness.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), the remote nature of the role, and the location in Sweden, a competitive salary range for a Lead Brand Designer is estimated to be between 55,000 SEK and 85,000 SEK per month (approximately 660,000 SEK to 1,020,000 SEK annually). This estimate considers the cost of living and typical compensation for senior design roles in Sweden, as well as the startup environment which may offer equity or performance bonuses.

Benefits:

• Opportunity to work remotely in Sweden, offering flexibility and work-life balance.

• Competitive salary package with potential for performance-based bonuses or equity.

• Opportunity to shape the brand identity of a leading insurance platform in Southeast Asia and contribute to its expansion into new financial services.

• Collaborative and international work environment with over 20 nationalities represented.

• Professional development opportunities, including exposure to emerging technologies like AI in design.

• Contribution to a mission-driven company focused on helping people manage their finances better.

Working Hours: The role is full-time, typically around 40 hours per week. Given the remote nature and international team, there may be an expectation for some flexibility to accommodate different time zones for collaboration, but the focus is on passion and output rather than strict hour counting.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for senior brand designers in Sweden, considering the company's growth stage and the competitive nature of attracting top talent for a remote role. Benefits are inferred from typical offerings for tech startups and the company's description of its culture and mission.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech), specifically Insurance Technology (InsurTech) and broader personal finance services. BJAK operates in Southeast Asia's leading insurance platform market and is expanding into spending, saving, investing, and travel services.

Company Size: BJAK has grown significantly since its founding in 2019, likely falling into the 50-200 employee range or larger, given its leading position in Southeast Asia and global team presence. The mention of "teams working around the world, with over 20 nationalities" indicates a substantial and diverse workforce.

Founded: 2019. BJAK was founded with the mission to make financial planning, saving, and growing money more accessible through smarter digital solutions.

Team Structure:

• The Lead Brand Designer reports directly to the Creative Manager, indicating a structured creative department.

• Collaboration is heavily emphasized across marketing, content, product, and performance teams, suggesting a matrixed or agile team structure where designers work closely with various departments on specific initiatives.

• With over 20 nationalities and remote teams, the structure likely supports distributed collaboration and asynchronous communication. Methodology:

• Data-Driven Brand Evolution: While design-focused, the role requires understanding how brand elements impact business metrics, suggesting data informs design iterations.

• Agile Design & Iteration: The emphasis on delivering "fast, thoughtful design work" and managing "iterations" points to agile methodologies common in tech startups.

• Customer-Centric Design: Designing for diverse audiences (consumers, partners, internal) means a focus on user needs and tailoring brand expression accordingly.

• Technology Adoption: BJAK encourages staying curious about design trends and emerging AI tools, implying a forward-thinking and experimental approach to creative processes.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK positions itself as a mission-driven FinTech company aiming to democratize financial services. The culture appears to value passion, innovation, and building next-generation products, attracting individuals who are driven by purpose and impact rather than just hours worked.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead" position, signifying a senior individual contributor role with significant responsibility for brand direction and execution. It sits above junior or mid-level designers and potentially manages projects or provides mentorship, though not necessarily direct reports unless specified. The role requires a balance of strategic thinking and hands-on design.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This indicates a clear line of communication and a hierarchical structure within the creative department, allowing for guidance and feedback on brand strategy and execution.

Operations Impact: The Lead Brand Designer's impact is crucial for shaping BJAK's public perception, driving customer acquisition and engagement through compelling visuals, and ensuring brand consistency across all customer touchpoints. Their work directly influences brand recognition, trust, and the overall success of marketing and product initiatives.

Growth Opportunities:

• Brand Strategy Leadership: Opportunity to influence and shape BJAK's long-term brand strategy and visual identity as the company expands its service offerings.

• Skill Specialization & Expansion: Develop expertise in emerging areas like AI-driven design, advanced motion graphics, and performance marketing creative.

• Mentorship & Team Development: Potential to mentor junior designers and contribute to building a high-performing creative team as the company grows.

• Cross-Functional Influence: Deepen collaboration with product, marketing, and performance teams, gaining broader business acumen and contributing to strategic decision-making.

• International Exposure: Work within a globally distributed team, gaining experience in designing for diverse cultural contexts within the Southeast Asian market.

📝 Enhancement Note: The "Lead" title implies a significant step up from a standard designer role, offering opportunities for strategic input and potential leadership. The company's expansion into new financial services provides a fertile ground for a brand designer to grow and diversify their portfolio.

🌐 Work Environment

Office Type: This role is fully remote, with no requirement for physical office presence. BJAK operates with a distributed global team, including remote employees.

Office Location(s): While the company has offices (implied by "offices and remotely"), this specific role is designated as remote and requires candidates to be based in Sweden. This suggests a focus on local market engagement for certain roles or regulatory requirements.

Workspace Context:

• Remote Collaboration: Expect a work environment heavily reliant on digital communication tools (Slack, Zoom, email) and collaborative platforms (Figma, project management software).

• Flexibility & Autonomy: The remote setup offers flexibility in managing one's workspace and schedule, with an emphasis on results and passion over strict hours.

• Global Team Interaction: Opportunities to connect and collaborate with a diverse international team, fostering a rich cultural exchange and broad perspective.

• Technology Stack: Access to industry-standard design software and potentially emerging AI tools to support creative workflows.

Work Schedule: Full-time, approximately 40 hours per week. While core working hours may exist for team synchronization, the remote nature and company ethos ("work for their passion, not counting hours") suggest a degree of flexibility is afforded to employees.

📝 Enhancement Note: The fully remote nature, combined with the requirement to be based in Sweden, suggests a strategic approach to talent acquisition, possibly for local market relevance or compliance, while leveraging the benefits of a global, remote workforce.

📄 Application & Portfolio Review Process

Interview Process:

• Step 1: Online Assessment or Practical Task: Candidates will likely receive a design challenge or assessment to evaluate their core skills, problem-solving abilities, and approach to brand design. This could involve creating a small brand asset or analyzing an existing one.

• Step 2: Role-Specific Interview: This interview will delve deeper into the candidate's experience, portfolio, and understanding of brand strategy. Expect questions about past projects, design philosophy, collaboration style, and how they would approach BJAK's brand challenges.

• Step 3: CEO / Final Round: This is typically a high-level discussion with the CEO or senior leadership to assess cultural fit, strategic alignment, passion for the company's mission, and overall suitability for the lead role.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your brand identity development, visual systems thinking, and storytelling. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your design process, the solutions you implemented, and the measurable results or impact. Use a narrative approach.

• Highlight Consistency: Demonstrate how you ensure brand consistency across different applications and platforms. Show examples of brand guidelines or system implementations.

• Showcase Tool Proficiency: Explicitly mention and, if possible, demonstrate your proficiency with Adobe Creative Suite, Figma, and motion tools.

• Address AI Integration: If you have experience with AI tools in design, present case studies or examples of how you've used them to enhance workflows or creative output.

• Tailor to BJAK: Research BJAK's current brand and mission. If possible, subtly tailor your presentation to address how your skills align with their specific needs and future direction.

Challenge Preparation:

• Understand BJAK's Brand: Thoroughly research BJAK’s existing brand identity, mission, values, and target audience. Analyze their current marketing materials and digital presence.

• Practice Articulating Your Process: Be prepared to walk through your design process for a chosen portfolio piece, explaining your rationale and decision-making at each stage.

• Prepare for Strategy Questions: Anticipate questions about how you would evolve BJAK's brand, maintain consistency, and collaborate with different teams. Think about how design supports business goals.

• Mock Presentation: Practice presenting your portfolio and answering potential interview questions, ideally with a peer or mentor, to refine your delivery and timing.

📝 Enhancement Note: The interview process is described as fast-paced, so candidates should be prepared for a rigorous but efficient selection. A strong, well-articulated portfolio is crucial, as it serves as the primary evidence of a candidate's capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design tasks (Photoshop, Illustrator, InDesign).

• Figma: A critical tool for collaborative design, UI/UX, prototyping, and maintaining design systems.

• Motion Design Tools: Adobe After Effects and Premiere Pro are required for creating dynamic brand content, animations, and video assets.

Analytics & Reporting:

• While not directly responsible for analytics, the Lead Brand Designer will need to understand how design impacts performance. Familiarity with tools used for tracking campaign performance (e.g., Google Analytics, social media analytics platforms) and understanding key metrics (e.g., engagement rates, conversion rates) will be beneficial. CRM & Automation:

• Not directly a CRM role, but understanding how brand assets are deployed through marketing automation platforms or CRM systems may be advantageous for ensuring consistent application. Emerging Technologies:

• AI Tools: Proficiency or strong interest in using AI tools to enhance design workflows, generate concepts, or automate tasks is a significant plus.

📝 Enhancement Note: The required toolset indicates a need for a versatile designer proficient in both traditional graphic design and modern digital design workflows, with a strong emphasis on collaborative tools and motion graphics.

👥 Team Culture & Values

Operations Values:

• Passion-Driven Work: BJAK seeks individuals who are passionate about their work and driven by purpose, rather than simply clocking hours. This means a commitment to excellence and a genuine interest in the company's mission.

• Innovation & Next-Generation Products: A strong emphasis on building cutting-edge products and challenging the status quo, encouraging creativity and forward-thinking design solutions.

• Quality & Craftsmanship: A deep care for the quality of work and continuous improvement, ensuring that all design outputs are polished, effective, and align with high standards.

• Accessibility & Inclusivity: The company's mission to make financial services accessible to millions suggests a value placed on designing for broad audiences and diverse needs.

• Collaboration & Teamwork: BJAK fosters a collaborative environment where teams work together across departments and geographies to achieve common goals.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, content, and product teams, requiring clear communication and an ability to translate diverse needs into cohesive brand experiences.

• Feedback-Driven Improvement: A culture that likely embraces constructive feedback as a means for refining designs and processes, essential for continuous improvement.

• Shared Vision: Collaboration is geared towards a shared understanding of BJAK's mission and strategic objectives, ensuring that all creative efforts contribute to business growth.

• Global & Remote Dynamics: The style will adapt to a distributed team, emphasizing asynchronous communication, clear documentation, and proactive engagement.

📝 Enhancement Note: The company culture appears to be highly motivated by its mission and a desire to innovate. Candidates who are self-starters, passionate about FinTech, and enjoy collaborative, fast-paced environments will likely thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Vision with Business Needs: The core challenge will be to maintain a strong, evolving brand identity while delivering designs that meet immediate marketing and product objectives in a fast-paced environment.

• Maintaining Consistency Across Diverse Platforms: Ensuring brand coherence across a growing range of financial services and marketing channels requires rigorous system management and clear communication.

• Adapting to Rapid Growth and Change: As BJAK expands its offerings, the brand designer must be agile and able to adapt the visual identity to new products and markets without diluting the core brand.

• Leveraging Emerging Technologies: Effectively integrating new tools like AI into design workflows while maintaining creative integrity and quality requires continuous learning and experimentation.

Learning & Development Opportunities:

• Advanced Brand Strategy: Deepen expertise in strategic brand development, market positioning, and brand architecture for a multi-service FinTech company.

• AI in Design: Gain hands-on experience with cutting-edge AI tools for design ideation, asset generation, and workflow optimization.

• Performance Marketing Design: Develop a stronger understanding of how design directly impacts key performance indicators and customer acquisition strategies.

• International Market Design: Learn to tailor brand expressions for diverse cultural nuances within the Southeast Asian market.

• Leadership and Mentorship: Opportunity to grow into a leadership role within the creative team, guiding strategy and mentoring junior designers.

📝 Enhancement Note: The challenges presented are typical for a growing FinTech startup with ambitious expansion plans. The growth opportunities are significant, offering a path for a designer to become a key player in shaping the company's visual future.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's brand system to encompass new financial services like investing and saving, while maintaining consistency with its insurance platform roots?" (Focus on your process for brand architecture and system expansion).

• "Describe a time you had to balance a strong brand vision with urgent business needs or tight deadlines. How did you navigate that?" (Highlight your ability to deliver under pressure and find creative compromises).

• "How do you ensure brand consistency across different teams and platforms (e.g., marketing campaigns, product UI, internal communications)?" (Discuss your methods for guideline enforcement, collaboration, and template utilization). Company & Culture Questions:

• "What excites you about BJAK's mission to help people get more from their money, and how does that align with your personal values or career aspirations?" (Connect your passion to their purpose).

• "How do you approach collaboration with non-design teams like marketing, product, or performance? Can you give an example of a successful cross-functional project?" (Demonstrate your communication and teamwork skills).

• "How do you measure the success of your brand design work? What metrics are most important to you, and how do you use them to inform your design decisions?" (Show your data-informed approach and focus on impact). Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your career and key strengths, then dive into 2-3 key portfolio projects. For each project, clearly state the objective, your role, the challenge, your process, the solution, and the outcome/impact.

• Show, Don't Just Tell: Use visuals effectively. Highlight your best work and explain your design choices concisely. For motion projects, ensure smooth playback and clear articulation of the creative intent.

• Emphasize Process: Walk through your thought process, demonstrating how you approach problem-solving, research, ideation, and iteration. This is as important as the final deliverable.

• Quantify Impact: Wherever possible, include metrics or qualitative feedback that demonstrates the effectiveness of your designs (e.g., increased engagement, improved conversion rates, positive user feedback).

• Be Prepared for Live Design Tasks: While not explicitly mentioned, some companies may include a brief live design exercise or follow-up task. Be ready to demonstrate your tool proficiency and on-the-spot problem-solving.

📝 Enhancement Note: Given the "fast" interview process, be prepared to be concise and impactful. Your portfolio is your primary tool for demonstrating your capabilities, so ensure it's polished, well-organized, and tells a compelling story about your design journey and impact.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit Your Application: Utilize the provided application link on Ashby to submit your resume and any requested preliminary information.

• Curate Your Portfolio: Select 2-3 of your strongest brand design projects that best showcase your experience in visual identity, brand systems, storytelling, and execution. Ensure your portfolio is easily accessible (e.g., via a personal website or a dedicated portfolio platform).

• Tailor Your Resume: Highlight your 5+ years of experience, proficiency in Adobe Creative Suite, Figma, and motion tools, and any experience relevant to FinTech or fast-paced startups. Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your design process, your approach to brand strategy, and how you collaborate with cross-functional teams. Be ready to discuss your portfolio projects in detail and answer behavioral questions.

• Research BJAK: Thoroughly understand BJAK's mission, current brand, target audience, and recent developments. Prepare thoughtful questions about the role, the team, and the company's future vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.