Lead Brand and Product Designer

📍 Job Overview

Job Title: Lead Brand and Product Designer

Company: Search Atlas

Location: São Paulo, Brazil / Bogota, Colombia (Remote)

Job Type: Full-Time Contractor

Category: Design & Product Operations

Date Posted: August 04, 2026

Experience Level: Mid-Senior (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the visual identity and product design strategy for an AI-native marketing platform.

• Drive innovation by integrating cutting-edge AI tools into the end-to-end design workflow.

• Own the creation of marketing assets, product features, and functional prototypes using agentic design principles.

• Develop and maintain a robust design system to ensure product consistency and scalability.

• Collaborate with engineering teams to deliver high-quality, production-ready designs.

📝 Enhancement Note: This role is highly specialized, focusing on an "agentic" design workflow that heavily leverages AI tools. Candidates must demonstrate not just design proficiency but also a deep understanding and practical application of AI in design and prototyping. The emphasis on AI integration is a critical differentiator for this role.

📈 Primary Responsibilities

• Develop and execute the overarching visual identity for Search Atlas, encompassing paid media creatives, social content, landing pages, and sales/marketing assets.

• Design end-to-end product features, including wireframes, user flows, high-fidelity mockups, and interactive prototypes.

• Utilize AI tools such as Figma AI, Claude, Claude Code, and Claude Design to rapidly generate functional, near-production-ready demos and prototypes.

• Create detailed design specifications and working prototypes that engineers can readily implement with minimal ambiguity.

• Establish, manage, and evolve the company's design system to ensure brand consistency and efficient scaling of the product.

• Proactively research and integrate new AI design and development tools into the team's workflow, fostering continuous improvement.

• Collaborate closely with product managers and engineers to translate business requirements into intuitive and effective user experiences.

• Contribute to performance marketing efforts by designing and testing creative assets.

📝 Enhancement Note: The responsibilities highlight a significant departure from traditional design roles. The expectation to deliver "functional, near production demos built with Figma AI, Claude, Claude Code, and Claude Design" daily indicates a hands-on, highly technical design approach. The "agentic" nature implies designers are expected to operate with a high degree of autonomy and technical capability, bridging the gap between design and development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Human-Computer Interaction, or a related field is beneficial. Emphasis will be placed on demonstrated skills and portfolio.

Experience: A minimum of 2-5 years of professional design experience, preferably within a SaaS product or agency setting, is required. Proven experience in a fast-paced, high-growth environment is highly valued.

Required Skills:

• Exceptional Design Taste and Sensibility: A critical requirement, underpinning all visual and product design output.

• Expert-level Proficiency in Figma and Figma AI: Demonstrated ability to leverage Figma for complex design tasks and to utilize its AI capabilities effectively.

• Expert-level Proficiency in Claude, Claude Code, and Claude Design: Essential for the agentic workflow; candidates must show practical application of these AI tools in design and prototyping.

• Fluent with AI Animation and Image Generation Tools: Including but not limited to Higgsfield; experience with After Effects for motion graphics is also required.

• Strong Portfolio: Must showcase brand craft, product thinking, ingenuity, problem-solving skills, and a clear understanding of user experience principles, beyond just aesthetically pleasing screens.

• Comfort with Codebases: Ability to get into codebases for prototyping and building; familiarity with agentic coding principles is a significant advantage.

• Solid Product Sense: Deep understanding of user needs, effective user flows, and the impact of design decisions on user experience and business goals.

• Clear and Direct Communication: Professional fluency in English is mandatory for effective collaboration.

Preferred Skills:

• Experience with performance marketing creative design and A/B testing methodologies.

• Familiarity with analytics tools such as Mixpanel or Hotjar for user behavior analysis.

• Experience in SaaS product development and design.

• Understanding of marketing automation principles.

📝 Enhancement Note: The emphasis on "expert level" for AI tools like Claude and Figma AI is crucial. This is not an introductory role for AI adoption; it's for seasoned professionals already proficient in these advanced tools. The requirement to "get into the codebase" suggests a need for designers who are comfortable with technical aspects, blurring the lines between design and front-end development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Craftsmanship: Showcase examples of distinct visual identities developed for brands, demonstrating taste, creativity, and strategic alignment.

• Product Design Case Studies: Present detailed case studies of product features designed from ideation to implementation, highlighting user flows, wireframes, mockups, and interactive prototypes.

• AI-Driven Prototyping Examples: Include demonstrations or detailed explanations of how AI tools (Figma AI, Claude, Claude Code) were used to rapidly build functional prototypes or near-production demos.

• Design System Components: Exhibit examples of a well-structured design system, including components, guidelines, and how it ensures consistency across a product.

• Problem-Solving Narratives: Articulate specific design challenges faced and the innovative solutions, particularly those leveraging AI, to overcome them.

Process Documentation:

• Workflow Optimization: Demonstrate an ability to document and optimize design workflows, especially those incorporating AI tools and agentic methodologies.

• System Implementation: Provide evidence of successfully implementing and scaling design systems and design processes within a team or product.

• Performance Analysis: Show how designs were measured for impact, ideally including examples of user testing, A/B testing, or analytics-driven design iterations.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating AI proficiency and the ability to produce tangible, functional outputs rapidly. Candidates should prepare to showcase not just finished designs but the process of using AI tools to achieve those results, emphasizing speed, efficiency, and technical integration.

💵 Compensation & Benefits

Salary Range: $15 - $20 USD per hour. This range is based on the provided hourly rate for a full-time contractor role. Given the specialized nature of AI tool proficiency and the lead responsibility, this rate positions the role within the mid-to-senior level for contract design positions in Latin America, considering the remote nature and the high demand for AI-skilled professionals.

Benefits:

• 15 days of Paid Time Off (PTO) annually.

• Paid holidays for Christmas Day and New Year's Day.

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work with cutting-edge AI technology and shape a new product category.

Working Hours: Full-time contractor, implying approximately 40 hours per week. The role requires daily overlap with EST, CST, or PST time zones, necessitating a flexible schedule that accommodates collaboration across North American business hours.

📝 Enhancement Note: The salary range is explicitly stated as hourly for a contractor role. While benefits are listed, it's important to note that contractor roles typically do not include the comprehensive benefits packages of full-time employees (e.g., health insurance, retirement plans), which is standard for this employment type. The requirement for "daily overlap" with specific North American time zones is a key constraint for candidates in Latin America.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically AI-powered Marketing Platforms. Search Atlas is defining a new category in agentic marketing.

Company Size: The specific size isn't provided, but the nature of a rapidly growing AI startup suggests a dynamic, agile, and potentially lean team structure.

Founded: The founding date is not specified, but the company's focus on being "AI-native from day one" indicates a modern, forward-thinking approach to technology and business operations.

Team Structure:

• The design team likely operates with a high degree of autonomy, leveraging AI to cover ground traditionally requiring larger teams.

• Expect a flat hierarchy where initiative and direct contribution are highly valued.

• Cross-functional collaboration will be essential, particularly with engineering and product management, to integrate AI-driven design into the core product development lifecycle. Methodology:

• Agentic Design: The core methodology, where AI tools are deeply integrated into the design and prototyping process, enabling individual designers to achieve significant output.

• AI-First Workflow: AI tools are not optional but fundamental to how work is done, from ideation to functional prototypes.

• Rapid Iteration: The fast-paced nature of AI development and startup growth necessitates quick turnarounds and continuous refinement of designs and processes.

Company Website: https://careers.searchatlas.com

📝 Enhancement Note: The company culture is explicitly described as high-expectation, fast-paced, and embracing change. The "AI-native" and "agentic" approach dictates a specific way of working that is technically driven and requires individuals who are proactive, adaptable, and comfortable with ambiguity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead" position, implying significant responsibility and autonomy. It's suitable for a mid-senior designer (2-5 years of experience) who is ready to take ownership of critical design areas and influence the product's aesthetic and functional direction. The "lead" aspect likely refers to leading specific design initiatives and setting standards rather than managing a team of designers, given the agentic, individual-contributor focus.

Reporting Structure: While not explicitly stated, the hiring manager is likely a Head of Product, Head of Design, or a senior engineering lead. The role requires close collaboration with engineering and product teams.

Operations Impact: The Lead Brand and Product Designer will have a direct and substantial impact on the user experience and brand perception of the Search Atlas platform. Their work will define how customers interact with the AI-native product, influencing adoption, satisfaction, and the company's overall market positioning.

Growth Opportunities:

• Deep AI Specialization: Become a recognized expert in cutting-edge AI design and development tools, a highly sought-after skill.

• Product Ownership: Gain extensive experience owning critical aspects of a product's design and brand identity from inception.

• Category Definition: Contribute to defining a new category in the marketing technology space, offering unique industry experience.

• Influence on Workflow: Play a key role in shaping and evolving the agentic design processes and tool stack for the entire company.

• Potential for Full-Time Transition: While currently a contractor role, successful performance and company growth may lead to opportunities for full-time employment with expanded benefits.

📝 Enhancement Note: The growth path for this role is heavily focused on deepening expertise in AI-driven design and taking on increasing levels of ownership within a rapidly evolving startup. It's an opportunity for a designer to become a specialist in a burgeoning field.

🌐 Work Environment

Office Type: Fully remote. This role is not tied to a physical office location, allowing candidates to work from anywhere within Latin America.

Office Location(s): The role is open to candidates located in São Paulo, Brazil, and Bogota, Colombia, as well as other locations within Latin America. The key requirement is the ability to overlap with North American time zones (EST, CST, or PST) daily.

Workspace Context:

• Remote Collaboration Tools: Expect to use digital collaboration platforms (e.g., Slack, Zoom, Figma) extensively for communication and teamwork.

• AI-Powered Workspace: The work environment is characterized by the pervasive use of AI tools, which are integral to daily tasks and productivity.

• Agile & Dynamic: The environment will be fast-paced, with a strong emphasis on rapid iteration, adaptability, and self-direction.

Work Schedule: Full-time contractor, requiring approximately 40 hours per week. The schedule needs to accommodate daily overlap with EST, CST, or PST business hours, providing flexibility but also demanding availability during specific periods for synchronous collaboration.

📝 Enhancement Note: The fully remote nature and the requirement for time zone overlap are critical aspects of the work environment. Candidates should be comfortable with asynchronous communication and possess strong self-management skills to thrive in this setting.

📄 Application & Portfolio Review Process

Interview Process:

• Screening Call: An initial conversation with the recruitment team to assess basic qualifications, interest, and alignment with the company's AI-first approach.

• Short Assessment: A practical exercise designed to evaluate your design skills, particularly your ability to use AI tools and your problem-solving approach. This may involve creating a quick prototype or solving a design challenge.

• Hiring Manager Interview: A deeper dive into your experience, portfolio, and how you approach design challenges, with a focus on your AI tool proficiency and product sense.

• Leadership Interview: A final discussion with senior leadership to assess cultural fit, strategic thinking, and overall potential impact on the company.

Portfolio Review Tips:

• Highlight AI Integration: Dedicate specific sections or clearly mark projects where AI tools were instrumental. Show how you used them and the results.

• Demonstrate "Agentic" Workflow: Showcase projects where you took initiative, solved problems autonomously, and delivered functional outputs rapidly, mirroring the agentic philosophy.

• Showcase Taste and Craftsmanship: While AI proficiency is key, ensure your portfolio still clearly demonstrates exceptional design taste, visual polish, and strong UX principles.

• Quantify Impact: Where possible, use metrics or clear descriptions to explain the impact of your designs, especially those related to performance marketing or user engagement.

• Prepare a Walkthrough: Be ready to walk through your portfolio, explaining your process, tool choices, and key decisions, particularly regarding AI applications.

Challenge Preparation:

• AI Tool Proficiency: Be ready to discuss your experience with Figma AI, Claude, Claude Code, and Claude Design in detail. Practice using these tools for rapid prototyping and asset generation.

• Problem-Solving Scenarios: Anticipate design challenges that require creative solutions, speed, and the integration of AI. Think about how you would approach a task with limited time and ample AI support.

• Communication Clarity: Prepare to articulate complex design concepts and your thought process clearly and concisely, especially in English.

📝 Enhancement Note: The interview process emphasizes practical application and AI tool proficiency. The assessment is a critical step to demonstrate hands-on skills. Candidates should prepare to articulate their experience with AI not just conceptually but through concrete examples and practical demonstrations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma & Figma AI: The core design platform for wireframing, high-fidelity mockups, prototyping, and leveraging AI for design generation.

• Claude, Claude Code, Claude Design: Essential AI assistants for generating code snippets, designing features, and accelerating the prototyping process.

• Higgsfield: An AI tool for animation and image generation, integral to creating dynamic visual assets.

• After Effects: For advanced motion graphics and animation work beyond AI-generated capabilities.

Analytics & Reporting:

• Mixpanel (Preferred): For user behavior analytics and understanding product usage patterns.

• Hotjar (Preferred): For heatmaps, session recordings, and user feedback to inform design decisions.

CRM & Automation:

• While not directly design tools, familiarity with the broader marketing technology stack (CRM, marketing automation platforms) can be beneficial for understanding the context of marketing assets.

📝 Enhancement Note: The technology stack is heavily skewed towards AI-powered design and development tools. Proficiency in these specific AI platforms is not just a plus but a core requirement, differentiating this role significantly from traditional design positions.

👥 Team Culture & Values

Operations Values:

• Excellence in Design: A commitment to exceptional visual taste and product thinking as the fundamental quality standard.

• AI-Driven Innovation: Embracing and actively utilizing AI to push the boundaries of what's possible in design and development.

• Speed and Agility: A culture that values moving fast, shipping quickly, and iterating based on feedback and new opportunities.

• Ownership and Autonomy: Empowering individuals to take full responsibility for their work and drive initiatives forward independently.

• Continuous Learning: A proactive approach to adopting new tools and methodologies, especially in the rapidly evolving AI landscape.

Collaboration Style:

• Agentic Collaboration: While individual contribution is paramount, collaboration will involve seamless integration with engineering and product teams, often facilitated by AI-generated outputs that minimize ambiguity.

• Direct Feedback: An open and direct communication style is encouraged, fostering an environment where constructive feedback is regularly exchanged.

• Cross-Functional Partnership: Designers will work closely with stakeholders across the organization to ensure design efforts are aligned with business objectives and technical capabilities.

📝 Enhancement Note: The culture emphasizes high performance, rapid execution, and a deep integration of AI. The values reflect a startup mentality with a strong focus on innovation and individual contribution within an AI-centric framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the latest AI tools and methodologies requires continuous learning and adaptation.

• Balancing Speed and Quality: The "move fast" culture can present a challenge in maintaining exceptional design quality while meeting aggressive timelines.

• Defining a New Category: Operating at the forefront of AI-native marketing platforms means navigating uncharted territory and establishing new best practices.

• Technical Integration: Bridging the gap between design and code requires a unique skillset and a willingness to engage with technical complexities.

Learning & Development Opportunities:

• AI Tool Mastery: Become a leading expert in a suite of advanced AI design and development tools.

• Cutting-Edge Product Development: Gain invaluable experience working on a pioneering AI product in a high-growth startup environment.

• Influence on Design Strategy: Shape the future of design processes and tool adoption within the company.

• Cross-Functional Expertise: Develop a deeper understanding of engineering and product management by working closely with these functions.

📝 Enhancement Note: The challenges are directly tied to the innovative and fast-paced nature of the role and the company. Growth opportunities are significant for individuals who embrace AI and thrive in dynamic, forward-thinking environments.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used an AI tool to significantly accelerate your design or prototyping process. What was the outcome?" (Focus on specific tools like Claude, Figma AI, and quantifiable results.)

• "How do you approach maintaining design consistency and quality when working with AI-generated assets and rapid iteration?" (Highlight your process for quality assurance and design system adherence.)

• "Imagine you need to design a new feature for our agentic marketing platform. Walk us through your process, emphasizing how you'd leverage AI tools from sketch to a functional prototype." (Demonstrate your end-to-end agentic workflow.) Company & Culture Questions:

• "What excites you most about Search Atlas and our AI-native approach to marketing?" (Show genuine interest in the company's mission and technology.)

• "How do you handle ambiguity and rapid change in a startup environment?" (Provide examples of your adaptability and proactive problem-solving.)

• "Describe your experience working in a fully remote, contractor role. What are your strategies for effective collaboration and time management?" (Address practical considerations of the role.) Portfolio Presentation Strategy:

• AI Integration Spotlight: Clearly label and explain the role of AI in each relevant project. Use screenshots or short videos to demonstrate AI-generated outputs and prototypes.

• "Agentic" Narrative: Frame your projects around problem-solving, initiative, and delivering functional results quickly, showcasing your autonomy.

• Taste & Polish: Ensure your presentation itself is polished and reflects your design sensibility, even while focusing on the technical aspects.

• Concise Explanations: Be prepared to articulate your design choices, tool selections, and the impact of your work clearly and efficiently.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical, hands-on experience with the specified AI tools and articulating how these tools are integrated into a rapid, autonomous design workflow.

📌 Application Steps

To apply for this Lead Brand and Product Designer position:

• Submit your application through the provided link on the Search Atlas careers page.

• Tailor your resume: Emphasize your expertise in Figma, Figma AI, Claude, Claude Code, Claude Design, and other AI tools. Highlight any experience with SaaS, performance marketing, or agentic workflows.

• Curate your portfolio: Ensure it prominently features projects showcasing your brand craft, product thinking, and, most importantly, your proficiency with AI in design and prototyping. Prepare to discuss specific AI-driven case studies.

• Prepare for the assessment: Practice using the mentioned AI tools to quickly generate design assets or prototypes. Be ready to articulate your process and decision-making.

• Research Search Atlas: Understand their mission as an AI-native agentic marketing platform and be prepared to discuss how your design skills align with their innovative approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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