Junior Graphic Designer / Motion Designer – Social Media (d/m/w)

📍 Job Overview

Job Title: Junior Graphic Designer / Motion Designer – Social Media (d/m/w)

Company: familie redlich

Location: Berlin, Berlin, Germany

Job Type: Festanstellung (Permanent Employment)

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 13, 2026

Experience Level: Junior (0-2 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on creating compelling social media content, including posts, stories, reels, and videos, with a strong emphasis on socio-political communication.

• The position involves conceptualizing, editing, and animating short video formats, leveraging AI-powered tools for content optimization and creation.

• Collaboration is key, working within a 12-person creative team to develop ideas, share knowledge, and learn from diverse perspectives.

• The Junior Graphic Designer will also be involved in video production tasks, including assisting with shoots, managing post-production, and adapting raw footage.

📝 Enhancement Note: While the role is listed as Junior, the emphasis on AI tools and socio-political communication suggests a need for candidates who are not only creative but also adaptable and intellectually curious, capable of quickly grasping complex subject matter. The hybrid nature implies a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Lead the design and implementation of social media content (posts, stories, reels, ads) and video projects for clients, with a primary focus on socio-political communication.

• Contribute to the conceptualization, editing, and animation of short video formats for social media, actively bringing personal creative ideas into the team's workflow.

• Produce and edit basic video content for social media platforms, provide support during video shoots (camera, lighting, sound), and manage the post-production of raw footage from various sources.

• Utilize and optimize content using a variety of AI-powered tools, demonstrating a proactive approach to exploring new creative workflows and technologies.

• Collaborate closely with Social Media and Concept colleagues to co-develop and execute integrated content and campaign strategies.

📝 Enhancement Note: The responsibilities highlight a blend of traditional design skills and emerging AI competencies, crucial for modern digital content creation. The expectation to contribute creatively and learn from a diverse team suggests a dynamic and collaborative work environment.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Strong proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, Premiere Pro, and After Effects.

• Demonstrated understanding of the design requirements and current trends across various social media platforms.

• Proven ability to develop visually engaging and platform-specific content.

• Experience in utilizing AI tools for design processes, including content creation and automation, with a clear understanding of prompt engineering.

• Excellent German language proficiency (minimum C1 level).

• Strong teamwork, open communication, motivation, enthusiasm, and initiative.

Preferred Skills:

• Experience with video editing and animation tools beyond the core Adobe suite.

• Familiarity with socio-political communication campaigns and their unique design challenges.

• A keen eye for visual storytelling and an understanding of narrative structure in short-form video.

📝 Enhancement Note: The emphasis on AI tools and socio-political communication indicates a forward-thinking agency that values both technical proficiency and an ability to engage with meaningful subject matter. Strong German language skills are critical for client interaction and content development in this market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of social media content, including static posts, stories, and short-form videos (Reels, TikToks, etc.).

• Include examples demonstrating understanding of platform-specific design conventions and best practices.

• Feature work that highlights the ability to transform complex topics into visually accessible and engaging content.

• Present projects that illustrate the application of Adobe Creative Suite tools for design and video editing.

Process Documentation:

• Be prepared to discuss your personal design workflow, from initial concept to final delivery.

• Demonstrate an understanding of how you adapt your design process for different social media platforms and client objectives.

• Outline your approach to incorporating feedback from team members and clients into your design iterations.

📝 Enhancement Note: For a junior role, the portfolio should emphasize creativity, technical aptitude with core tools, and a demonstrable understanding of social media trends. Showing initiative in exploring AI tools and adapting to complex topics will be highly valued. The ability to articulate one's process is as important as the final output.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Flexibility: Flexible working hours and hybrid work arrangements allow for a better work-life balance.

• Responsibility: Encouragement of autonomous work within the team.

• Modern Work Culture: An environment that embraces experimentation and continuous improvement in work methods.

• Meaningful Work: Contribution to projects with societal relevance and a company that prioritizes family needs.

• Open Culture: A relaxed atmosphere with short decision-making paths and space for personal ideas and initiatives.

• Team Cohesion: Strong team spirit, respectful interactions, and dedicated time for team discussions and idea exchange.

• Office Perks: Modern, bright office spaces, agency parties, complimentary drinks, and a dog-friendly environment.

Working Hours:

• The role is advertised for 40 hours per week, with flexibility in terms of scheduling and location within the hybrid model.

📝 Enhancement Note: The salary range is an estimate and may vary based on the candidate's specific qualifications, prior experience, and negotiation. The benefits package emphasizes work-life balance, professional development, and a positive, collaborative work environment, which are attractive to creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising / Communication / Public Relations. familie redlich operates within the agency sector, focusing on strategic communication and campaign development for a diverse clientele, including institutions and brands.

Company Size: The company is part of a larger group (familie redlich is a collective of agencies), implying a robust organizational structure with shared resources and expertise, while maintaining a distinct agency culture. The specific team size for this role is 12 members.

Founded: familie redlich was founded in Berlin in 2001 by Andre Redlich, with a mission to create impactful communication that drives change for companies, institutions, products, and brands.

Team Structure:

• The role is within a 12-person creative team, suggesting a collaborative and dynamic environment where diverse skill sets and perspectives converge.

• The team operates with a focus on cross-functional collaboration, working closely with Social Media and Conception departments.

Methodology:

• Data-Driven Creativity: While creative, the approach is grounded in good processes and a passion for impactful communication that moves audiences.

• Cross-Media Communication: Emphasis on integrated campaigns across various channels.

• Adaptability & Innovation: Embraces new technologies like AI and encourages exploration of new creative workflows.

• Client-Centricity: Focus on developing tailored solutions for specific target groups with purpose and strategic thinking.

Company Website: familie redlich.de

📝 Enhancement Note: The company's founding mission to create "communication that moves" and its application of "good processes with passion and heart" suggest a results-oriented agency that values both strategic thinking and creative execution. The emphasis on family-friendly policies within a dynamic agency setting is a unique selling point.

📈 Career & Growth Analysis

Operations Career Level: This is a Junior position, typically for individuals with 0-2 years of professional experience. It serves as an entry point into a creative agency environment, focusing on skill development and practical application of design and motion graphics principles.

Reporting Structure: The Junior Graphic Designer / Motion Designer will likely report to a Creative Lead or Art Director within the 12-person creative team. Collaboration will be direct and frequent with team members and colleagues in Social Media and Conception.

Operations Impact: In this role, the impact is primarily on the visual quality and effectiveness of social media content for clients. Successful execution contributes directly to client campaign performance, brand perception, and engagement metrics. The focus on socio-political communication means the work can have a broader societal impact.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in motion design, video editing, and AI-driven creative tools.

• Creative Development: Exposure to a wide range of client projects and communication challenges, fostering creative problem-solving skills.

• Industry Exposure: Learning about socio-political communication and campaign strategies from experienced professionals.

• Career Progression: Potential to advance to mid-level designer, senior designer, or specialized roles (e.g., Lead Motion Designer) within the agency based on performance and development.

📝 Enhancement Note: The junior level implies a strong learning curve. The agency's culture of mutual learning and experimentation, combined with the focus on evolving technologies like AI, offers significant potential for skill enhancement and career growth within the creative communications field.

🌐 Work Environment

Office Type: The description mentions "offene, helle und moderne Räume" (open, bright, and modern spaces), indicating a contemporary office design that likely promotes collaboration and a positive atmosphere. The office is also described as dog-friendly.

Office Location(s): Gustav-Meyer-Allee Gebäude 13/5 25, 13355 Berlin, Germany. This location is in Berlin, a vibrant hub for creative industries.

Workspace Context:

• Collaborative Design: Open office layout likely encourages spontaneous interaction and idea sharing among team members.

• Technology & Tools: Access to necessary design software (Adobe Creative Suite) and AI tools, as well as camera and lighting equipment for video production.

• Team Interaction: Frequent daily team meetings and close collaboration with colleagues in Social Media and Conception foster a strong sense of community and shared purpose.

Work Schedule: The standard work schedule is 40 hours per week, with a hybrid work arrangement offering flexibility in both working hours and location. This allows for a balance between in-office collaboration and remote work, catering to individual needs and team dynamics.

📝 Enhancement Note: The hybrid model and flexible hours suggest a modern approach to work, valuing employee well-being and productivity. The dog-friendly aspect and modern office design contribute to a positive and appealing work environment for creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application documents (CV, cover letter, portfolio) to assess qualifications and fit.

• Creative Task/Challenge: Candidates may be asked to complete a design or motion graphics task, potentially related to social media content or a socio-political theme, to evaluate their practical skills and creative approach.

• Team Interview: An interview with members of the creative team to assess collaboration style, communication skills, and cultural fit. This is where the portfolio will be discussed in detail.

• Final Interview: Potentially an interview with a managing director or lead creative to discuss overall fit, career aspirations, and company alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in graphic design, motion design, and social media content creation.

• Highlight AI Integration: If possible, showcase projects where you've utilized AI tools, explaining your process and the benefits achieved.

• Showcase Versatility: Include examples demonstrating your ability to adapt to different styles and platforms, particularly for social media.

• Explain Your Process: Be ready to discuss your creative thinking, workflow, and problem-solving approach for each project. For video, detail your editing and animation techniques.

• Clarity and Conciseness: Ensure your portfolio is easy to navigate and that project descriptions are clear and to the point.

Challenge Preparation:

• Understand the Brief: Thoroughly read and understand any creative brief provided for a task.

• Focus on Social Media: Tailor your response to the specific demands of social media platforms (e.g., aspect ratios, engagement tactics).

• Demonstrate AI Proficiency: If the challenge allows, incorporate AI tools creatively and efficiently.

• Practice Presentation: Be prepared to present your work and rationale clearly and concisely, as you would in a team meeting.

📝 Enhancement Note: The interview process will likely focus on both technical design skills and a candidate's ability to integrate into a collaborative team and adapt to new technologies like AI. A well-curated portfolio that demonstrates creativity, technical proficiency, and an understanding of social media and AI is essential for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (graphic design, image manipulation), Illustrator (vector graphics, branding), Premiere Pro (video editing), and After Effects (motion graphics, animation, visual effects).

• AI-Powered Design Tools: Experience with AI tools for content generation, automation, and optimization is a key requirement. Candidates should be familiar with prompting techniques for these tools.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but understanding how creative assets integrate into broader marketing automation or content management systems could be a plus.

📝 Enhancement Note: The explicit mention of AI tools and the core Adobe Creative Suite highlights the agency's commitment to leveraging modern technology for creative output. Proficiency in these tools is non-negotiable for this position.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating original ideas and exploring new creative approaches, including the integration of AI.

• Collaboration & Respect: A culture where mutual respect, open communication, and teamwork are paramount, fostering a supportive and productive environment.

• Impact & Purpose: A drive to create communication that genuinely moves audiences and contributes to meaningful societal discourse, particularly in socio-political contexts.

• Efficiency & Process: While passionate, the team values good processes to ensure effective and timely delivery of high-quality work.

• Family-Friendliness: A core value that influences company decisions and supports employees with family responsibilities.

Collaboration Style:

• Team-Oriented: The team actively collaborates through daily check-ins and project-based teamwork, encouraging shared learning and collective problem-solving.

• Open Feedback: A culture that embraces constructive feedback and continuous improvement, where ideas are freely exchanged and debated.

• Cross-Functional Integration: Close working relationships with Social Media and Conception teams to ensure cohesive campaign development and execution.

📝 Enhancement Note: The company culture appears to balance a passion for impactful creative work with a strong emphasis on employee well-being, collaboration, and modern technological integration. This blend creates an environment where creatives can thrive both professionally and personally.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to Socio-Political Nuances: Effectively translating complex, often sensitive, socio-political topics into engaging and appropriate visual content requires careful consideration and research.

• Keeping Pace with AI Advancements: The rapid evolution of AI tools necessitates continuous learning and adaptation to integrate them effectively and ethically into the design workflow.

• Balancing Creativity with Client Objectives: Ensuring that creative output aligns with client goals, target audiences, and platform-specific requirements while maintaining artistic integrity.

• Hybrid Work Coordination: Effectively collaborating and maintaining team cohesion in a hybrid work environment requires strong communication and organizational skills.

Learning & Development Opportunities:

• AI Tool Mastery: Dedicated opportunities to experiment with and master new AI-driven creative technologies.

• Campaign Strategy Exposure: Learning from senior team members about the strategic aspects of communication campaigns, particularly in the socio-political arena.

• Motion Graphics & Video Specialization: Deepening skills in advanced animation, editing, and visual storytelling techniques.

• Industry Best Practices: Staying abreast of the latest trends in social media design, digital communication, and agency operations.

📝 Enhancement Note: The challenges presented are typical for a junior role in a forward-thinking agency, offering significant opportunities for skill development and career advancement. The agency's proactive approach to AI and its focus on impactful communication provide a rich learning environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign for a complex socio-political issue, considering the target audience and platform constraints?" (Focus on process, research, and visual strategy).

• "Describe a project where you used AI tools in your design workflow. What was the challenge, what tools did you use, and what was the outcome?" (Highlight technical skills and problem-solving with AI).

Company & Culture Questions:

• "What interests you about working with socio-political communication campaigns?" (Show genuine interest and understanding of the agency's focus).

• "How do you approach collaboration within a team, especially in a hybrid work environment?" (Emphasize teamwork, communication, and adaptability).

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the client's objective, your creative process, the tools you used (especially AI), and the results or impact.

• Highlight AI Use Cases: Clearly point out where and how AI assisted your work, detailing the benefits (e.g., speed, exploration, content generation).

• Showcase Social Media Savvy: Discuss your understanding of how your designs function on specific social platforms.

• Be Ready for Technical Deep Dives: Prepare to answer questions about your use of Adobe software, animation techniques, and post-production workflows.

📝 Enhancement Note: Preparation should focus on demonstrating creativity, technical proficiency with core tools and AI, an understanding of social media, and a collaborative spirit. Articulating one's process and alignment with the company's values and mission will be key.

📌 Application Steps

To apply for this Junior Graphic Designer / Motion Designer position:

• Submit your application through the provided application link.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest work in graphic design, motion graphics, and social media content creation. Specifically highlight any projects that involved AI tools or complex thematic communication.

• Resume Optimization: Tailor your resume to emphasize relevant experience, skills in Adobe Creative Suite and AI tools, and any experience with digital or social media content. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your approach to AI integration, and your understanding of social media trends. Prepare to present your portfolio confidently.

• Company Research: Familiarize yourself with familie redlich's work, client portfolio, and company culture, paying attention to their focus on impactful communication and family-friendly values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.