Junior Graphic Designer

📍 Job Overview

Job Title: Junior Graphic Designer

Company: Hootsuite

Location: Vancouver, BC, Canada; Toronto, ON, Canada; East USA

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 13, 2026

Experience Level: 1-3 Years

Remote Status: Hybrid/Remote Eligible

🚀 Role Summary

• This role is centered on supporting the creation and execution of visual design assets for a variety of marketing and communication channels, with a strong emphasis on digital and social media platforms.

• The Junior Graphic Designer will contribute to brand campaigns and creative projects, ensuring adherence to brand guidelines and objectives across all visual outputs.

• Collaboration is a key aspect, requiring close work with senior designers, marketing teams, and other cross-functional departments to bring creative concepts to life.

• The position offers exposure to the full design lifecycle, from initial concept development through to production, and an introduction to performance tracking of creative assets.

📝 Enhancement Note: While the title is "Junior Graphic Designer," the description indicates a need for collaboration with marketing and cross-functional teams, suggesting this role is situated within a GTM (Go-To-Market) or Marketing Operations context, focused on producing assets that drive business objectives. The mention of "performance tracking" also hints at a connection to measurable outcomes, a key aspect of operations-focused roles.

📈 Primary Responsibilities

• Support the conceptualization and creation of design assets for social media, email marketing, web pages, digital paid advertisements, and print materials, ensuring alignment with defined project objectives and brand strategies.

• Collaborate effectively with senior designers and cross-functional team members on creative projects, actively contributing to meeting project timelines and deliverables.

• Assist throughout the entire design process, from initial concept development to final production, by incorporating feedback and direction from senior design staff.

• Contribute creative ideas during brainstorming sessions and actively support the execution of integrated brand campaigns across multiple channels.

• Present and share design work during project reviews, demonstrating an ability to receive and incorporate constructive feedback from team members.

• Prepare and finalize design files for production and delivery, ensuring all assets meet technical specifications and brand standards.

• Maintain a high level of attention to detail while concurrently managing multiple tasks and adhering to strict deadlines in a fast-paced environment.

• Work collaboratively within the design team and also independently on assigned tasks, demonstrating self-management and initiative.

• Perform other related duties as assigned to support the broader creative and marketing objectives of the organization.

📝 Enhancement Note: Responsibilities include asset creation for performance-driven channels (digital paid ads, social media, web), indicating a need for designers who understand how their work contributes to measurable marketing outcomes. The emphasis on feedback incorporation and project timelines points to a structured operational workflow.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Fully proficient in MacOS operating system.

• Advanced proficiency in Adobe Creative Cloud, with a specific focus on InDesign, Illustrator, and Photoshop for creating and manipulating visual assets.

• Demonstrated experience in creating designs optimized for both desktop and mobile formats, understanding responsive design principles.

• Proficiency in Figma for collaborative design, prototyping, and interface design.

• Working knowledge of fundamental web technologies including HTML, CSS, and Content Management Systems (CMS), enabling effective collaboration with web development teams.

• Working knowledge of UX/UI strategies and processes, understanding user-centered design principles.

• Ability to develop and present design decks and visual storytelling materials to support internal and external presentations.

• Up-to-date knowledge of the latest design trends, techniques, and emerging technologies within the creative industry.

• Strong creativity and innovation, with a proactive approach to seeking new and improved design solutions.

• Excellent collaboration and teamwork skills, with a focus on contributing meaningfully to team goals and prioritizing group needs.

Preferred Skills:

• Certificate or completed courses in UX/UI Design, demonstrating a deeper understanding of user experience principles.

• Experience or familiarity with tools such as Unbounce and landing page design platforms, indicating an understanding of conversion-focused design.

• Interest in learning about performance metrics for brand and content, showing an aptitude for data-informed design decisions.

• Exposure to B2B marketing or SaaS environments, providing context for the company's industry and target audience.

📝 Enhancement Note: The requirement for HTML, CSS, CMS, and UX/UI knowledge, along with experience in landing page design and an interest in performance metrics, strongly suggests this role operates within a GTM or Marketing Operations framework, where design directly supports lead generation, conversion, and customer engagement strategies. The portfolio requirement explicitly includes "visual storytelling materials," aligning with the need to communicate complex ideas effectively.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, including social media campaigns, web assets, mobile interfaces, and print materials.

• Specific examples of visual storytelling materials used to support internal and external presentations, demonstrating communication of ideas and strategies.

• Demonstrations of designs optimized for both desktop and mobile formats, highlighting an understanding of responsive design principles.

Process Documentation:

• Evidence of involvement in the design process from concept to launch, with an understanding of workflow stages and handoffs.

• Examples of how feedback was incorporated into design iterations, showcasing an iterative and responsive design methodology.

• Designs that adhere to brand guidelines and strategic objectives, demonstrating an ability to follow and implement established processes.

📝 Enhancement Note: The emphasis on a portfolio that includes "visual storytelling materials" and "performance tracking" hints at a need for designers who can not only create aesthetically pleasing work but also articulate its strategic intent and potential impact. This aligns with operations roles that require clear communication and data-backed decision-making.

💵 Compensation & Benefits

Salary Range:

• Canada: $53,100 - $74,300 CAD per year.

• USA (East): $54,600 - $76,400 USD per year.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan (e.g., RRSP in Canada, 401k in the US) with potential company matching.

• Generous paid time off, including vacation days, sick leave, and public holidays.

• Professional development opportunities, including training, workshops, and conference attendance.

• Access to Hootsuite's platform and resources for professional growth.

Working Hours:

• Standard full-time position, typically around 40 hours per week.

• Flexibility may be offered, consistent with remote/hybrid work arrangements, allowing for adaptation to project needs and personal schedules within operational requirements.

📝 Enhancement Note: The salary ranges provided for both Canada and the US are competitive for a Junior Graphic Designer role with 1-3 years of experience, reflecting the company's investment in creative talent. The inclusion of professional development and flexibility aligns with the needs of operations professionals seeking continuous learning and adaptable work environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Social Media Management / SaaS (Software as a Service)

Company Size: Hootsuite is a well-established company, likely falling into the mid-to-large enterprise category, with a significant number of employees. This size implies structured processes, established teams, and opportunities for cross-functional collaboration.

Founded: Hootsuite was founded in 2008, indicating a mature company with a proven track record and established market presence. This history suggests a stable environment with evolving operational practices.

Team Structure:

• The Junior Graphic Designer reports to the Senior Digital Designer, indicating a clear reporting hierarchy within the Brand team.

• This role will collaborate closely with other designers, marketers, and various cross-functional teams across the organization.

Methodology:

• The company culture emphasizes creativity, continuous learning, resilience, and collaboration, as highlighted in the "WHO YOU ARE" section.

• Data-driven decision-making is implied through the interest in "performance metrics for brand and content" and the overall goal of helping customers succeed.

• Workflow optimization and efficiency are also key, as evidenced by the company principles like "Go Fast, Be Agile" and the need for "intentional collaborators."

Company Website: https://hootsuite.com/

📝 Enhancement Note: Hootsuite's emphasis on culture, collaboration, and customer success, alongside its SaaS industry context, suggests that operational roles here are expected to be agile, data-informed, and focused on driving business outcomes through effective execution and continuous improvement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Junior," indicating an entry-to-mid-level position suitable for individuals with 1-3 years of experience. It serves as a foundational role for developing core design skills within a business context.

Reporting Structure: The Junior Graphic Designer reports directly to the Senior Digital Designer, providing mentorship and guidance. This structure allows for skill development under experienced leadership, a common and beneficial aspect of operations career paths.

Operations Impact: While primarily a design role, the Junior Graphic Designer's work directly impacts the company's Go-To-Market (GTM) strategy by creating visual assets that support marketing campaigns, brand perception, and customer engagement. Their contributions are vital for communicating value propositions and driving conversion rates through visually compelling content.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen proficiency in Adobe Creative Cloud and Figma, and gain practical experience with UX/UI design, HTML, CSS, and CMS.

• Specialization: Potential to specialize in digital design, social media, web design, or even gain exposure to performance-driven design through collaboration and learning about metrics.

• Career Progression: With demonstrated success and skill development, progression to a Graphic Designer, Senior Graphic Designer, or Digital Designer role within Hootsuite is a likely path. Exposure to marketing operations and campaign execution can also open doors to related GTM roles.

• Leadership Potential: Through intentional collaboration and contribution to team success, individuals can develop leadership qualities, particularly in guiding junior team members or leading smaller design initiatives.

📝 Enhancement Note: The growth opportunities are framed within a design context but strongly align with career progression in GTM and Marketing Operations by emphasizing practical application, data awareness, and cross-functional collaboration.

🌐 Work Environment

Office Type: Hootsuite offers a hybrid work environment, allowing for flexibility between working remotely and from a physical office location. This model supports a balance between focused individual work and collaborative team interactions.

Office Location(s): The role is open to candidates in Vancouver, BC, Canada; Toronto, ON, Canada; and the East USA. This distributed model allows for a wider talent pool and accommodates various geographical preferences.

Workspace Context:

• The hybrid nature of the work environment encourages a blend of independent work where deep focus is required, and collaborative sessions for brainstorming, feedback, and project alignment.

• Access to industry-standard design software and tools (Adobe CC, Figma) is essential for this role.

• Opportunities for interaction with a diverse team of designers, marketers, and product specialists will foster learning and idea exchange.

Work Schedule: A standard 40-hour work week is expected, with potential for flexibility to accommodate project deadlines and remote work arrangements. This allows operations professionals to manage their time effectively while ensuring operational continuity and responsiveness.

📝 Enhancement Note: The hybrid and distributed nature of the work environment is a significant factor for operations professionals, offering flexibility while requiring strong self-management and communication skills to ensure seamless collaboration and project execution across different locations and time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational design skills, relevant experience, and alignment with required qualifications.

• Creative Assessment/Portfolio Review: Candidates will likely be asked to present their portfolio, discussing their design process, contributions to projects, and how they incorporated feedback. A practical design exercise or case study related to creating assets for a digital campaign may be included.

• Behavioral Interviews: Interviews with the Senior Digital Designer and potentially other team members to assess cultural fit, collaboration style, problem-solving abilities, and alignment with Hootsuite's guiding principles (e.g., "Step Up," "One Team," "Customer Obsessed").

• Final Interview: Potentially a conversation with a hiring manager or department lead to discuss career aspirations and overall fit within the broader GTM or Brand team.

Portfolio Review Tips:

• Showcase Variety: Include examples of social media graphics, web banners, email templates, and any print collateral. Highlight projects demonstrating versatility across different media.

• Process & Rationale: For each project, briefly explain the brief, your role, the design process you followed, the tools used, and the rationale behind your design choices. Emphasize problem-solving and how your design addressed specific objectives.

• Visual Storytelling: If you have experience creating presentation decks or visual narratives, ensure these are well-represented, as this is a specific requirement.

• Brand Consistency: Demonstrate an understanding of brand guidelines and how you maintained consistency across various assets.

• Technical Skills: Ensure your portfolio clearly reflects proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Figma, as well as any understanding of HTML/CSS.

Challenge Preparation:

• Be prepared to discuss your approach to translating marketing objectives into visual designs.

• Practice articulating how you handle feedback and revisions, especially from senior team members.

• Familiarize yourself with Hootsuite's brand and recent marketing campaigns to understand their visual style and messaging.

• Be ready to discuss your understanding of design trends relevant to SaaS and social media platforms.

📝 Enhancement Note: The emphasis on a portfolio that includes "visual storytelling materials" and a focus on "performance metrics" suggests interviewers will be looking for candidates who can connect their design work to business outcomes, a critical skill in operations-oriented roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including InDesign, Illustrator, and Photoshop for all aspects of graphic design, layout, and image manipulation.

• Figma: Key tool for collaborative interface design, prototyping, and asset creation, especially for digital and web projects.

• MacOS: The required operating system for design work.

Analytics & Reporting:

• Unbounce (Asset): Experience with landing page design tools like Unbounce is a plus, indicating an understanding of conversion rate optimization (CRO) principles.

• Performance Metrics Tools (Interest): While not explicitly required, an interest in learning about performance metrics suggests potential future engagement with analytics platforms to understand campaign effectiveness.

CRM & Automation:

• CMS (Content Management System): Working knowledge is required, implying familiarity with platforms like WordPress, Drupal, or similar for web content integration.

• HTML/CSS: Fundamental working knowledge is necessary for effective collaboration with web developers and understanding web design constraints.

📝 Enhancement Note: Proficiency in Adobe CC and Figma is standard for designers. However, the mention of CMS, HTML/CSS, and an interest in performance metrics and tools like Unbounce strongly positions this role within a GTM context, where design output is directly tied to marketing performance and web presence.

👥 Team Culture & Values

Operations Values:

• Step Up: Taking initiative beyond assigned tasks to contribute to team goals and improve processes.

• One Team: Fostering an inclusive environment where everyone feels valued and empowered, promoting collaboration and mutual support.

• Customer Obsessed: A relentless focus on understanding and meeting customer needs, ensuring design work contributes to a positive customer experience and success.

• Go Fast, Be Agile: Embracing speed and efficiency in design execution, prioritizing iterative development and adapting quickly to changing project requirements.

• Play to Win: A commitment to achieving high-quality results and contributing to the company's profitability and success through effective creative output.

• Neighbours & Allies: Engaging with the community and acting as an ally, reflecting a commitment to broader social responsibility.

Collaboration Style:

• Intentional Collaborator: Proactively building positive working relationships across departments to facilitate information flow and foster new opportunities.

• Active Communicator: Listening attentively and communicating ideas and information clearly, inclusively, and proactively, ensuring alignment and understanding.

• Critical Challenger: Trusting team members to ask challenging questions to achieve the best possible outcomes, promoting constructive critique and continuous improvement.

📝 Enhancement Note: The company values are strongly aligned with operational principles, emphasizing proactivity, teamwork, customer focus, agility, and a results-oriented mindset. This indicates that the design team operates within a structured, goal-driven framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand/Campaign Objectives: A key challenge will be to produce innovative designs that also strictly adhere to brand guidelines and specific campaign goals, requiring a strategic approach to creative execution.

• Managing Multiple Projects and Deadlines: Juggling various design requests from different teams with competing priorities will require strong organizational and time-management skills.

• Incorporating Technical Constraints: Working within the limitations of web technologies (HTML/CSS) and platform specifications (social media formats) will demand practical design solutions.

• Staying Current with Evolving Trends: The fast-paced nature of digital design and social media requires continuous learning to keep up with new trends, tools, and platform best practices.

Learning & Development Opportunities:

• Deepen Technical Design Skills: Gain advanced proficiency in Adobe CC and Figma, and practical experience with UX/UI design.

• Understand Performance Metrics: Learn how design choices impact campaign performance, conversion rates, and user engagement, potentially through collaboration with marketing analysts.

• Explore Web Technologies: Enhance understanding of HTML, CSS, and CMS to better inform web design strategies and collaborate with developers.

• Gain Industry Exposure: Develop an understanding of B2B marketing and SaaS environments, and potentially learn about landing page optimization tools.

• Mentorship: Benefit from guidance by the Senior Digital Designer, fostering professional growth and skill development.

📝 Enhancement Note: Framing challenges and growth opportunities within an operations context highlights how design skills are applied to solve business problems and drive measurable results, a key aspect of GTM and Marketing Operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines for a campaign. How did you approach it?" (Focus on process, compromise, and outcome).

• "How do you approach incorporating feedback from senior designers or stakeholders, especially when it differs from your initial concept?" (Highlight collaboration, openness, and iterative design).

Company & Culture Questions:

• "Based on your understanding of Hootsuite and its products, what kind of visual challenges do you think our marketing team faces, and how could a designer help address them?" (Demonstrate research and strategic thinking).

• "How do you stay up-to-date with design trends, and which current trends do you find most relevant for a company like Hootsuite?" (Show initiative and industry awareness).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution (design), and the outcome or impact.

• Highlight Key Skills: Verbally point out where your portfolio demonstrates proficiency in Adobe CC, Figma, UX/UI principles, and any relevant web technologies.

• Focus on Impact: Where possible, discuss how your designs contributed to business goals (e.g., increased engagement, successful campaign launch). If you have data, present it.

• Be Ready for Technical Questions: Prepare to discuss your process for creating assets for different platforms (web, mobile, social) and your understanding of file optimization.

• Showcase Visual Storytelling: If you have presentation decks, explain how they effectively communicated a message or strategy.

📝 Enhancement Note: Interview questions are designed to assess not just design talent but also strategic thinking, problem-solving, and the ability to contribute to business objectives, aligning with the operational demands of a GTM role.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on the Hootsuite careers page.

• Portfolio Customization: Curate your portfolio to prominently feature examples relevant to digital marketing, social media, web design, and visual storytelling. Include at least one strong example of a design that supported a specific marketing objective or campaign.

• Resume Optimization: Ensure your resume clearly highlights your 1-3 years of experience, proficiency in Adobe Creative Cloud and Figma, and any knowledge of HTML/CSS or UX/UI principles. Use keywords from the job description such as "digital," "social media," "web," "brand campaigns," and "visual storytelling."

• Interview Preparation: Practice articulating your design process, your approach to feedback, and how your work contributes to business goals. Prepare to discuss your understanding of Hootsuite's brand and market.

• Company Research: Thoroughly research Hootsuite, its products, its target audience, and its recent marketing efforts. Understand their brand voice and visual identity to demonstrate genuine interest and a good cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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