(Junior) Creative Designer - Statics (all genders)

📍 Job Overview

Job Title: (Junior) Creative Designer - Statics (all genders)

Company: ADBAKER

Location: Köln, Germany

Job Type: FULL_TIME

Category: Marketing / Creative Design / Digital Advertising Operations

Date Posted: April 27, 2026

Experience Level: 0-2 Years

Remote Status: Hybrid/Remote Optional

🚀 Role Summary

• Focus on creating high-impact static creatives tailored for performance-driven paid social campaigns across platforms like Meta and TikTok, directly influencing GTM strategy.

• Develop visually compelling ad formats, including single images, carousels, and thumbnails, ensuring they align with brand aesthetics and target audience engagement.

• Collaborate within agency and ACS (Advertising Creative Services) teams, bridging the gap between creative concept development and execution for effective Go-To-Market campaigns.

• Utilize visual hooks, strategic layouts, and attention-grabbing design principles to connect with target audiences and drive campaign performance metrics.

📝 Enhancement Note: This role sits at the intersection of creative execution and performance marketing operations. The emphasis on "performance-driven designs for paid social" indicates a need for understanding how creative assets directly impact campaign success metrics, a core concern for GTM and revenue operations. The "Junior" title suggests a focus on execution and learning, with potential for growth into more strategic creative roles.

📈 Primary Responsibilities

• Generate high-quality static creative assets, including single images, carousels, and thumbnails, for diverse brands and industries, supporting various client Go-To-Market initiatives.

• Implement a range of ad formats and visual styles, with a strong emphasis on performance-oriented designs optimized for paid social advertising channels.

• Engage in cross-functional collaboration within both Agency and ACS teams, contributing to concept development from initial briefing through to independent execution.

• Strategically apply visual hooks, effective layouts, and attention-grabbing design elements to directly engage target audiences and enhance campaign conversion rates.

• Translate client briefs and campaign objectives into compelling static creative solutions that align with overall marketing and revenue generation goals.

📝 Enhancement Note: The responsibilities highlight a direct link between creative output and performance metrics. This suggests that a successful candidate will need to understand how their designs impact key performance indicators (KPIs) relevant to GTM and sales, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree or equivalent practical experience in Graphic Design, Digital Media, Marketing, or a related field is highly recommended for foundational design principles.

Experience: 0-2 years of experience in creative design, with a specific focus on static advertisements for paid social media platforms. Agency experience is a plus.

Required Skills:

• Proven experience in Creative Design, with a specialization in Static Ads for paid social environments (Meta, TikTok).

• Proficiency in Adobe Creative Suite, particularly Adobe Photoshop, for creating and editing visual assets.

• Understanding of how visual design elements (hooks, layouts) influence audience engagement and campaign performance.

• Ability to effectively handle both detailed briefs and more open-ended creative challenges, demonstrating adaptability.

Preferred Skills:

• Prior experience working within a digital marketing agency environment.

• Familiarity with AI tools for design assistance, image generation, or workflow enhancement.

• Basic understanding of Creative Strategy and how it informs design decisions for paid advertising.

• Exposure to video creative development or an interest in learning motion graphics.

📝 Enhancement Note: The emphasis on "Paid Social & Creative Strategy" and understanding "how good design influences performance" indicates that candidates should be able to articulate the strategic thinking behind their creative choices, not just their technical execution. This aligns with the operational aspect of ensuring creative assets drive tangible business results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of static ad creatives demonstrating proficiency in performance-driven design for social media platforms (e.g., Meta, TikTok).

• Case studies or examples showcasing the creation of single images, carousels, and thumbnails, with an explanation of the strategic thinking behind each.

• Evidence of ability to adapt design styles to different brands, industries, and target audiences.

Process Documentation:

• The ability to document and articulate the creative process from brief to final asset, including concept development and iteration.

• Experience in managing creative workflows within an agency or similar fast-paced environment.

• A demonstrated understanding of how creative assets are integrated into broader paid media campaigns and their impact on performance.

📝 Enhancement Note: For a junior role, the portfolio should emphasize strong foundational design skills and an understanding of performance-oriented creative principles, rather than extensive experience with complex system integrations. The focus should be on demonstrating potential and a grasp of how design serves business objectives.

💵 Compensation & Benefits

Salary Range: For a Junior Creative Designer (0-2 years experience) in Cologne, Germany, the estimated annual salary range is typically between €30,000 and €40,000. This estimate is based on industry benchmarks for junior design roles in Germany, considering the cost of living in Cologne and the specific focus on performance marketing.

Benefits:

• Remote work option available, offering flexibility for employees living outside Cologne.

• Access to a top-equipped studio ("Creative Loft") with cameras, accessories, sound, and lighting for creative productions.

• Latest Apple hardware for all technical needs.

• Generous 30 days of vacation per year.

• Mobility benefits including a KVB JobTicket, Urban Sports Club membership, and access to bikes.

• Fitness studio access.

• Daily warm lunch provided.

• Healthy snack bar and free drinks, including ADBAKER coffee.

• Gaming corner for relaxation.

• Monthly team events to foster camaraderie.

• Opportunities for professional development, including training and potential progression to a Team Lead role with personnel responsibility.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with flexibility offered through remote work options.

📝 Enhancement Note: The salary estimate is based on publicly available data for junior creative roles in Germany and the specific location of Cologne. The benefits package is extensive and emphasizes employee well-being, professional growth, and a positive work environment, which can be attractive to operations professionals seeking a supportive company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Performance Marketing Agency, specializing in Facebook & Instagram advertising. ADBAKER is positioned as a leading agency in the German-speaking market for performance-driven social media campaigns.

Company Size: The input does not specify company size directly, but mentions ADBAKER is one of the "largest Facebook & Instagram Performance Marketing Agencies in the German-speaking region." This suggests a mid-to-large size agency, likely with 50-200+ employees, indicating a structured but dynamic environment for operations roles.

Founded: The founding date is not provided, but the company is described as a "leading" agency, implying established experience in the market.

Team Structure:

• The role involves collaboration within both the Agency team and the ACS (Advertising Creative Services) team, suggesting specialized creative units.

• Potential for progression to a Team Lead role with personnel responsibility indicates a structured career path and management opportunities within creative operations.

Methodology:

• Focus on performance-driven design and creative strategy for paid social campaigns, indicating a data-informed approach to creative development.

• Emphasis on visual hooks, strategic layouts, and understanding how design impacts target audience engagement and conversion rates.

• Collaboration is key, with clear briefs and independent concept development expected, suggesting a blend of structured processes and creative autonomy.

Company Website: http://adbaker.de

📝 Enhancement Note: The company's focus on performance marketing implies a data-driven culture where creative effectiveness is measured against business objectives. This is highly relevant for operations professionals who often focus on optimizing processes and measuring ROI. The "hands-on mentality" and "self-initiated work" suggest an environment where initiative is valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Junior Creative Designer, suitable for individuals with 0-2 years of experience. It focuses on executing static ad creatives with a strong emphasis on performance marketing principles. The role is foundational, providing exposure to the operational aspects of digital advertising creative production and strategy.

Reporting Structure: The role involves collaboration within the Agency and ACS teams. While a specific reporting manager isn't detailed for this position, the "Business Operations Lead" (Lukas Hildebrandt) is listed as a contact, suggesting a connection to broader operational functions. The potential to grow into a Team Lead role implies a hierarchical structure within the creative department.

Operations Impact: The impact of this role is directly tied to the performance of paid social campaigns. By creating visually effective static creatives, the designer contributes to key GTM metrics such as click-through rates, engagement, lead generation, and ultimately, client revenue. The role bridges the gap between creative excellence and measurable business outcomes, a critical function in modern marketing operations.

Growth Opportunities:

• Specialization: Deepen expertise in static ad creative for paid social, becoming a specialist in performance-driven design.

• Skill Expansion: Learn and incorporate motion graphics and video creative development, evolving into a "Creative Design Allrounder."

• Leadership: Progress to a Team Lead role within the creative department, gaining personnel management and strategic oversight responsibilities.

• Strategy: Develop a stronger understanding of Creative Strategy and its integration with broader GTM and revenue operations.

📝 Enhancement Note: The clear path from Junior to Team Lead, along with the mention of becoming an "Allrounder," indicates a structured growth framework. For operations professionals, this signifies an environment that invests in employee development and offers clear advancement opportunities within a specialized field.

🌐 Work Environment

Office Type: The company offers a "Creative Loft" office space, described as a "450 sqm loft office." This suggests a modern, open-plan, and potentially collaborative workspace designed to foster creativity and team interaction.

Office Location(s): The primary location is Cologne, Germany. However, the role explicitly states "Remote optional - Du lebst in einer anderen deutschen Stadt? Kein Problem, Du kannst ganz einfach von Deinem zu Hause aus arbeiten" (Remote optional - You live in another German city? No problem, you can simply work from home). This indicates a hybrid work model or a fully remote option for candidates within Germany.

Workspace Context:

• Collaborative Environment: The loft office, team events, and emphasis on "dynamic team with strong hands-on mentality" suggest a highly collaborative and interactive work setting.

• Tools & Technology: Employees are equipped with the latest Apple products, and the studio is "top equipped" with cameras, accessories, sound, and lighting for shooting and production, providing state-of-the-art resources.

• Team Interaction: Opportunities for interaction are abundant through daily work, team events, and shared spaces like the gaming corner and snack bar, fostering a strong sense of community.

Work Schedule: Standard full-time working hours are implied (likely 40 hours/week). The remote option provides flexibility in how and where work is performed, though core working hours for team collaboration may still apply.

📝 Enhancement Note: The hybrid/remote option is a significant factor for operations professionals who often value flexibility. The description of the workspace highlights a company that invests in its physical environment and employee well-being, which can contribute positively to job satisfaction and productivity.

📄 Application & Portfolio Review Process

Interview Process: Based on typical agency hiring practices, the process likely involves:

• Initial Screening: A review of your application, resume, and portfolio to assess foundational skills and experience.

• Creative Assessment/Challenge: A practical test or case study focused on designing static ads for a given brief, evaluating your design skills, strategic thinking, and understanding of performance marketing. This is where portfolio examples will be heavily referenced.

• Team/Hiring Manager Interview: Discussions about your experience, motivation, cultural fit, and how you approach creative problem-solving. This is an opportunity to discuss your portfolio in detail.

• Final Interview: Potentially with a senior leader to discuss long-term potential and role alignment.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest static ad designs for paid social platforms (Meta, TikTok). Prioritize quality over quantity.

• Demonstrate Performance Focus: For each piece, briefly explain the objective, target audience, and how your design aimed to achieve specific performance goals (e.g., engagement, clicks). If possible, include results.

• Highlight Adaptability: Include examples that show your ability to work with different brand aesthetics and industries.

• Showcase Process: For one or two key projects, briefly outline your creative process, from brief interpretation to final execution, highlighting problem-solving steps.

• AI Tool Integration (if applicable): If you have experience with AI design tools, showcase how you used them to enhance your workflow or creative output.

Challenge Preparation:

• Understand the Brief: Carefully analyze any creative brief provided. Identify the client, target audience, campaign objective, and key messaging.

• Research the Brand: If a specific client is mentioned, research their existing brand guidelines, marketing efforts, and target market.

• Focus on Performance: Think about what makes a static ad perform well on social media – strong visuals, clear call-to-action, compelling hook, and audience relevance.

• Time Management: Practice creating static ad concepts or mockups within a reasonable timeframe, simulating a timed challenge.

• Presentation Readiness: Be prepared to present your work and explain your design choices, demonstrating your understanding of the strategic rationale.

📝 Enhancement Note: The emphasis on "performance-driven designs" and "paid social" means interviewers will be looking for candidates who understand that design is not just about aesthetics but about achieving measurable business results. The portfolio should clearly illustrate this understanding.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop for static ad creation, manipulation, and optimization. Illustrator may also be relevant for certain graphic elements.

• AI Design Tools: Familiarity with AI tools (e.g., for image generation like Midjourney, DALL-E, or AI-assisted design platforms) is a plus, indicating an interest in leveraging new technologies to enhance creative workflows and efficiency.

Analytics & Reporting:

• While not directly responsible for analytics, a junior designer should have a basic understanding of key metrics relevant to ad performance, such as:
  • Click-Through Rate (CTR)
  • Conversion Rate (CVR)
  • Cost Per Acquisition (CPA)
  • Engagement Rate
  • Impressions and Reach

CRM & Automation:

• No direct CRM or automation tools are specified for this role. The focus is on creative production tools and understanding the performance context of digital advertising.

📝 Enhancement Note: The explicit mention of Adobe programs and AI tools highlights the technical requirements. For operations professionals, understanding how these creative tools integrate into a broader marketing technology stack and contribute to campaign performance is crucial.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on delivering measurable results and driving campaign success through creative execution.

• Proactive & Self-Initiated: Valuing team members who take initiative, own their work, and contribute ideas without constant supervision.

• Collaborative: Working effectively within teams, sharing knowledge, and supporting colleagues to achieve common goals.

• Adaptable: Ability to quickly learn and adjust to new clients, industries, and evolving digital marketing trends.

• Quality-Focused: Commitment to producing high-quality, visually appealing, and strategically sound creative assets.

Collaboration Style:

• Cross-functional Integration: Working closely with agency account managers, media buyers, and potentially other creative specialists to ensure alignment between creative output and campaign strategy.

• Feedback Exchange: Openness to receiving and providing constructive feedback on creative work to foster continuous improvement and learning.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings from creative projects and campaign performance.

📝 Enhancement Note: The company culture emphasizes a blend of creative freedom and performance accountability. For operations professionals, this means understanding how to support a creative team that is driven by data and business objectives, while also fostering a supportive and innovative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The primary challenge will be to create visually compelling designs that also meet strict performance metrics for paid social campaigns.

• Rapidly Evolving Ad Landscape: Staying current with platform changes, new ad formats, and evolving audience preferences on social media.

• Client Diversity: Adapting creative vision and execution across a wide range of client brands, industries, and target demographics.

• Junior Role Learning Curve: Effectively translating theoretical knowledge and basic skills into practical, impactful creative output within a professional setting.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in paid social creative, potentially through workshops, online courses, or internal training sessions.

• Mentorship: Learning from experienced designers and creative leads within the agency, gaining practical insights and career guidance.

• Exposure to New Technologies: Gaining hands-on experience with AI design tools and understanding their application in creative workflows.

• Career Progression: A clear pathway to becoming a senior designer or Team Lead, with opportunities for leadership and strategic involvement.

📝 Enhancement Note: The challenges presented are typical for junior roles in dynamic industries like digital marketing. The growth opportunities are significant, offering a clear trajectory for skill development and career advancement, which is appealing to individuals looking for structured professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a static ad you've designed that you believe performed exceptionally well. What made it successful?" (Focus on explaining the strategic rationale behind your design choices and any performance data you can share.)

• "How do you approach adapting a creative concept for different target audiences or brands?" (Highlight your ability to research, empathize, and tailor your design approach.)

• "If given a new client in an industry you're unfamiliar with, what would be your first steps in developing static ad creatives for them?" (Emphasize research, brief analysis, and understanding the client's business objectives.)

Company & Culture Questions:

• "What interests you about ADBAKER and our focus on performance marketing?" (Research ADBAKER's case studies and client successes; connect your skills to their mission.)

• "How do you handle constructive criticism on your creative work?" (Showcase your openness to feedback and your ability to use it for improvement.)

Portfolio Presentation Strategy:

• Tell a Story: For each piece or case study, walk the interviewer through the "why" – the client's objective, your creative solution, and the intended impact.

• Quantify Impact: If possible, use data to support your claims about performance. Even estimates of engagement or potential impact are better than none.

• Highlight Process: Explain your thought process, design decisions, and any challenges you overcame. This shows your problem-solving skills.

• Be Enthusiastic: Show passion for design and advertising, and a genuine interest in contributing to ADBAKER's success.

• Address the "Junior" Aspect: Frame your experience positively, focusing on your eagerness to learn, your foundational skills, and your potential for growth.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also an understanding of how creative work serves business objectives. The ability to articulate strategy and process is key for this role.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on join.com, ensuring all fields are completed accurately.

• Curate a strong portfolio: Select 3-5 of your best static ad creative examples specifically for paid social platforms, highlighting your ability to create performance-driven designs.

• Tailor your resume: Emphasize relevant experience in graphic design, paid social advertising, Adobe Creative Suite proficiency, and any exposure to AI design tools. Use keywords from the job description.

• Prepare your portfolio presentation: Be ready to discuss your design choices, strategic thinking, and any measurable impact your creatives have had. Practice explaining your process clearly and concisely.

• Research ADBAKER: Understand their client portfolio, successful campaigns, and company culture. Prepare thoughtful questions about the role, team, and opportunities for growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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