Junior Brand Designer

📍 Job Overview

Job Title: Junior Brand Designer

Company: Heidi

Location: Sydney, New South Wales, Australia

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: April 14, 2026

Experience Level: Junior (0-2 years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Drive visual brand consistency and innovation by creating compelling illustrated assets and visual components for web and product platforms.

• Serve as a crucial liaison between Brand and Product teams, translating high-level brand concepts into tangible, component-friendly visual systems that enhance product execution.

• Support strategic marketing campaigns and product launches through the creation of impactful artwork, compositional explorations, and library-ready assets.

• Collaborate closely with senior design leadership to refine visual direction and scale sophisticated illustration and iconography systems.

• Explore and integrate emerging visual techniques, such as 3D or mixed-media, to push creative boundaries and enrich the brand's visual language.

📝 Enhancement Note: This role is positioned within a healthtech startup, implying a fast-paced environment where design directly influences product adoption and brand perception. The "Junior" title, combined with the 1-3 year experience requirement, suggests a focus on hands-on execution and learning within a structured, supportive team. The emphasis on translating brand to product indicates a strong need for visual systems thinking and component-based design, crucial for scalable digital products.

📈 Primary Responsibilities

• Develop and produce a range of illustrated assets, including icons, hero illustrations, abstract UI patterns, and "lifework art," ensuring alignment with brand guidelines and product requirements.

• Act as a proactive creative bridge, effectively translating brand identity and strategic marketing objectives into visual components that are easily implemented by product and engineering teams.

• Contribute to campaign and launch initiatives by designing artwork, exploring various compositional approaches, and preparing assets for efficient integration into marketing materials and digital platforms.

• Partner with senior designers to actively participate in the iteration of visual direction, providing input and executing on elements that help evolve the company's illustration and iconography systems for scalability.

• Conduct research and experimentation with 3D or mixed-media design approaches, demonstrating a willingness to explore new visual territories and potentially integrate these into brand assets.

📝 Enhancement Note: The responsibilities highlight a dual focus on both creative output (illustrations, artwork) and strategic integration (brand-to-product translation, system scaling). This requires a candidate who can execute creatively while understanding the practical implications of design for digital products and marketing campaigns. The explicit mention of "component-friendly visual systems" points to a need for design thinking that supports modularity and reusability, a key aspect of efficient product development.

🎓 Skills & Qualifications

Education: [While no specific degree is listed, a Bachelor's degree in Graphic Design, Illustration, Digital Media, or a related field is often preferred for roles of this nature. Candidates with exceptional portfolios demonstrating equivalent practical experience may also be considered.]

Experience: 1–3 years of professional experience in graphic design, brand design, or product design. Outstanding graduates with a strong portfolio will also be considered.

Required Skills:

• Exceptional illustration skills with a keen eye for composition and the ability to translate visual ideas into reusable components.

• Proficiency in digital design tools, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated experience in designing for digital platforms, understanding user interface (UI) principles and best practices.

• An experimental and creative mindset, with a passion for merging artistic expression with functional design to develop a unique visual language.

Preferred Skills:

• Familiarity with motion design tools such as After Effects and Lottie for creating animated assets.

• Basic experience with 3D design software (e.g., Blender, Cinema 4D, Spline) or prototyping tools.

• Understanding of brand system development and the creation of design libraries.

• Experience in a startup or fast-paced healthtech environment.

📝 Enhancement Note: The requirements emphasize a blend of foundational design skills (illustration, composition) and technical proficiency (Figma, Adobe Suite). The preference for motion and 3D experience, alongside the "experimental mindset," suggests Heidi values designers who can contribute to a dynamic and evolving visual identity. The "bonus" for 3D skills indicates a forward-thinking approach to visual storytelling.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct projects demonstrating strong illustration skills and visual storytelling capabilities.

• Include examples of creating reusable visual components, such as icons, UI patterns, or design system elements.

• Present at least one project that illustrates the translation of brand concepts into tangible digital assets for web or product.

• Demonstrate experience with Figma and Adobe Creative Suite through practical application in portfolio pieces.

Process Documentation:

• Provide case studies or project breakdowns that explain your design process, from concept generation to final asset delivery.

• Detail how you approach translating brand guidelines into practical design applications for digital products.

• Showcase your workflow for iterating on designs based on feedback from senior designers or cross-functional stakeholders.

• Include examples of how you ensure design consistency and scalability across different platforms or campaigns.

📝 Enhancement Note: For a junior role, the portfolio should focus on demonstrating raw talent in illustration and a foundational understanding of digital design systems. The emphasis is on the candidate's potential to grow and contribute to the brand's visual language, rather than extensive experience managing complex design systems independently. Case studies should clearly articulate the problem, process, and outcome, highlighting problem-solving skills and collaborative contributions.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Junior Brand Designers in Sydney, Australia, with 1-3 years of experience, and considering the hybrid work model and startup environment, an estimated annual salary range would be AUD $60,000 - $80,000. This estimate accounts for the cost of living in Sydney, the company's funding stage, and typical compensation for design roles in the Australian tech sector.

Benefits:

• Flexible hybrid working environment: Allows for a balance between in-office collaboration and remote work flexibility.

• Personal development budget: A $500 per annum allowance for professional growth, learning, and skill enhancement relevant to design and illustration.

• Equity (Shares): Opportunity to become a shareholder, aligning personal success with the company's growth and performance.

• Diverse team and learning opportunities: Collaboration with experienced engineers and creatives, fostering a rich learning environment.

• Impactful work: Chance to contribute significantly to a leading Australian healthtech startup with global reach.

• Fast-track career progression: Potential for rapid advancement within the startup ecosystem based on demonstrated impact and performance.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with flexibility inherent in the hybrid work arrangement. The company culture emphasizes "Move Fast, Stay Steady," suggesting a commitment to efficient work practices without compromising quality or well-being.

📝 Enhancement Note: The salary range is an estimate based on available market data for similar roles in Sydney. The benefits package, particularly equity and a personal development budget, are strong indicators of a startup that values employee growth and long-term commitment. The explicit mention of fast-tracking careers is a significant draw for ambitious junior professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthtech / Artificial Intelligence in Healthcare. Heidi is at the forefront of using AI to enhance clinical workflows and improve patient care, aiming to alleviate clinician burnout by automating administrative tasks and providing essential support. This industry context implies a mission-driven culture focused on innovation, patient outcomes, and technological advancement.

Company Size: The company has received nearly $100 million in funding and is expanding across multiple countries (US, UK, Canada, Europe), partnering with major health systems. While an exact employee count isn't provided, this scale suggests a rapidly growing organization, likely ranging from 50-200 employees, with a significant international presence. This size offers the dynamism of a startup with the resources and structure of a more established venture.

Founded: Founded approximately 18 months prior to the job posting date (as of April 2026), indicating a relatively young but fast-moving company that has achieved significant traction and funding. This implies a culture that values agility, rapid iteration, and a pioneering spirit.

Team Structure:

• The design team likely operates within a broader Product or Engineering department, collaborating closely with product managers, engineers, and marketing specialists.

• Reporting structure will likely be to a Senior Designer, Design Lead, or Head of Design, who oversees visual direction and team development.

Methodology:

• Data-Driven Design: While not explicitly stated, the AI focus suggests that design decisions are informed by user data, clinical feedback, and performance metrics.

• Agile Development: The "Move Fast, Stay Steady" principle implies an agile approach to product development and design, prioritizing iterative progress and quick adaptation.

• User-Centricity: The mission to support clinicians and patients underscores a commitment to understanding and addressing user needs through design.

Company Website: https://www.heidihealth.com/

📝 Enhancement Note: The company's mission in healthtech is a significant cultural driver, attracting individuals passionate about making a tangible difference in healthcare. The startup environment, coupled with substantial funding, suggests a culture that balances rapid growth with a focus on building sustainable, high-quality products. The explicit values ("Build to Last," "Own Your Practice," "Move Fast, Stay Steady," "Make Others Better") provide a clear framework for expected behaviors and team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This Junior Brand Designer role is an entry-level to early-career position, ideal for individuals with foundational design skills and 1-3 years of professional experience or a highly impressive graduate portfolio. The role focuses on developing and executing visual assets under the guidance of senior designers, contributing to broader brand and product initiatives.

Reporting Structure: The Junior Brand Designer will report to a Senior Designer or Design Lead. This structure provides direct mentorship and opportunities to learn from experienced professionals in both brand and product design. Collaboration will extend to marketing, product management, and engineering teams, offering exposure to diverse functional areas.

Operations Impact: While not a traditional "Ops" role, this designer's work has a significant impact on the "Go-To-Market" (GTM) strategy by shaping the visual identity and user experience of Heidi's AI Care Partner. High-quality, consistent branding and intuitive product visuals are critical for user adoption, market perception, and ultimately, driving the success of the healthtech solution. Effective visual communication supports marketing campaigns, product launches, and builds trust with clinicians and health systems.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in illustration, iconography, and potentially explore 3D design or motion graphics, guided by senior team members and development budgets.

• Brand System Development: Contribute to the evolution and scaling of Heidi's visual identity and design systems, gaining experience in creating and managing comprehensive brand assets.

• Product Design Integration: Learn to apply brand principles effectively within product design, understanding UI/UX best practices and collaborating on user-facing features.

• Startup Career Acceleration: The fast-paced startup environment offers the potential for rapid career progression, taking on more responsibility and leading design initiatives as the company grows.

• Industry Impact: Contribute to a mission-driven company that is making a significant impact on the healthcare industry, providing a sense of purpose and professional fulfillment.

📝 Enhancement Note: The growth path for a Junior Brand Designer at a startup like Heidi is often non-linear and accelerated. Success in this role could lead to a Mid-Level Brand Designer position, or specialization into areas like UI/UX Design, Motion Design, or even Brand Strategy, depending on individual interests and company needs. The emphasis on "fast-tracking career" suggests a performance-driven culture where impact is recognized and rewarded with increased responsibility.

🌐 Work Environment

Office Type: Heidi operates a hybrid work environment, requiring 3 days per week in the office. This suggests a modern office space designed to foster collaboration, innovation, and team cohesion, while also acknowledging the benefits of flexible work arrangements.

Office Location(s): The primary office location is Sydney, New South Wales, Australia. This location places the designer within a vibrant tech and creative hub. While the company has a global presence, this specific role is tied to the Sydney office for its hybrid component.

Workspace Context:

• Collaborative Hub: The 3-day in-office requirement indicates a focus on fostering in-person collaboration, brainstorming sessions, and spontaneous knowledge-sharing among design, product, and marketing teams.

• Tool & Technology Access: Employees will have access to the necessary design software (Figma, Adobe Creative Suite) and hardware in the office, alongside potential for remote setup support.

• Team Interaction: The office environment will facilitate direct interaction with colleagues, including senior designers, engineers, and marketing specialists, promoting a strong sense of team and shared purpose.

Work Schedule: A standard full-time schedule, likely aligning with Australian business hours, is expected. The hybrid model offers flexibility, allowing individuals to manage their time effectively, balancing focused individual work with collaborative team activities. The company's "Move Fast, Stay Steady" ethos suggests an emphasis on efficient productivity over strict hours.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, indicating a balance between structured in-office interaction and the flexibility of remote work. This setup is common in modern tech companies, aiming to optimize both collaboration and individual focus. The Sydney location is significant for its connection to Australia's growing healthtech and startup ecosystem.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruitment team to assess qualifications and creative output.

• Hiring Manager Interview: A conversation with the hiring manager (likely a Senior Designer or Design Lead) to discuss your experience, design philosophy, and suitability for the role and team.

• Portfolio Presentation & Design Challenge: A session where you present your portfolio, walking through your process and key projects. This may be accompanied by a small design challenge or exercise to assess your problem-solving skills and approach to specific design tasks relevant to Heidi's brand and product.

• Cross-Functional Meet-and-Greet: An opportunity to meet with members of the product, marketing, or engineering teams to evaluate collaborative fit and communication style.

• Final Interview/Offer: A final discussion, potentially with a more senior leader, followed by an offer if successful.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your illustration skills, digital design experience, and ability to create reusable components.

• Highlight Process: For each project, clearly articulate the brief, your role, your design process (ideation, iteration, problem-solving), and the outcome. Use visuals to support your narrative.

• Emphasize Brand-to-Product Translation: Include at least one example that demonstrates how you've translated brand identity into digital assets or UI patterns.

• Showcase Tool Proficiency: Ensure your work clearly demonstrates your command of Figma and Adobe Creative Suite.

• Tell a Story: Present your portfolio as a narrative, guiding the interviewer through your creative journey and problem-solving approach. Focus on the impact of your work.

• Address Bonus Skills: If you have 3D or motion experience, highlight it with relevant examples, even if brief.

Challenge Preparation:

• Understand Heidi's Brand: Research Heidi's website, mission, and existing visual identity. Familiarize yourself with their AI Care Partner concept and target audience.

• Practice Problem-Solving: Be prepared for a task that might involve creating an icon, a small illustration series, or refining an existing UI element based on brand principles.

• Focus on Process: Even if the output is simple, articulate your thought process, your rationale for design choices, and how you'd approach iteration.

• Communicate Clearly: Practice explaining your design decisions concisely and effectively, as if presenting to product managers or engineers.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also how well a candidate can integrate into a collaborative, product-focused team within a startup environment. The portfolio review is paramount, and candidates should prepare to deeply discuss their process and rationale. The potential for a design challenge indicates a practical, hands-on assessment of skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, component creation, and collaborative design workflows. Proficiency is a must.

• Adobe Creative Suite: Primarily Photoshop for image manipulation and illustration, Illustrator for vector graphics and icon design. InDesign may be used for certain marketing collateral.

• Illustration Software: Beyond Adobe Suite, expertise in any advanced illustration tools is beneficial.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• 3D Design Software: Blender, Cinema 4D, Spline (preferred but not required) for exploring advanced visual textures and potentially animated assets.

• Motion Design Tools: After Effects, Lottie (preferred) for creating animated graphics and UI elements.

📝 Enhancement Note: The technology stack heavily emphasizes industry-standard design tools (Figma, Adobe Suite). The "bonus" skills in 3D and motion graphics indicate an openness to incorporating more advanced visual techniques, suggesting a forward-looking approach to brand expression. Candidates should be prepared to discuss their experience with these tools and their potential application within Heidi's context.

👥 Team Culture & Values

Operations Values:

• Build to Last: This value translates to creating durable, reliable, and high-quality design assets that contribute to a trustworthy product and brand. It emphasizes attention to detail and a commitment to long-term impact.

• Own Your Practice: Encourages designers to take initiative, be accountable for their work, and contribute ideas regardless of title. This fosters a culture of proactive problem-solving and continuous improvement.

• Move Fast, Stay Steady: Balances the need for rapid iteration and progress in a startup with maintaining high standards and building trust. This means efficient workflows and thoughtful execution.

• Make Others Better: Promotes a culture of constructive feedback, mutual support, and shared learning, essential for team growth and development. Designers are expected to be collaborative and supportive colleagues.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with product managers, engineers, and marketers, understanding their needs and constraints to deliver effective visual solutions.

• Feedback-Driven: An open channel for feedback is encouraged, with designers expected to both provide and receive constructive criticism to refine designs and improve team processes.

• Knowledge Sharing: The "Make Others Better" value implies active participation in sharing design knowledge, best practices, and learnings within the team and across departments.

📝 Enhancement Note: The company's stated values are central to its culture and directly inform how team members are expected to work and collaborate. For a designer, this means being not just creatively skilled but also a team player who can articulate their work, accept feedback, and contribute positively to the collective environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Product Needs: A key challenge will be to create visually distinct brand assets while ensuring they seamlessly integrate into and enhance the user experience of the AI Care Partner product.

• Scaling Visual Systems: As Heidi grows, evolving and maintaining a consistent, scalable illustration and iconography system across various platforms will be crucial.

• Rapid Iteration and Feedback Cycles: Working in a startup means frequent changes and tight deadlines; adapting quickly to feedback and iterating on designs efficiently will be essential.

• Exploring New Visual Territories: Experimenting with 3D or mixed-media requires learning new tools and workflows, which can be challenging but rewarding.

Learning & Development Opportunities:

• Mentorship from Senior Designers: Direct guidance on design craft, strategy, and career development.

• Access to Creative Tools and Software: Opportunity to gain hands-on experience with industry-leading design software, including potential exposure to new technologies.

• Personal Development Budget: A $500 annual allowance to pursue courses, workshops, or attend conferences that enhance design skills and industry knowledge.

• Exposure to Healthtech Innovation: Working on a product that is transforming healthcare provides unique learning opportunities about the intersection of technology, design, and human well-being.

📝 Enhancement Note: This role offers significant growth potential by exposing the junior designer to the full lifecycle of design within a rapidly scaling tech company. The challenges are framed as opportunities for skill development and increased responsibility, supported by the company's commitment to learning and development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a brand concept into a visual component for a digital product. What was your process?" (Assesses brand-to-product translation and process thinking)

• "How do you approach creating reusable assets like icons or UI patterns? Can you walk us through an example from your portfolio?" (Evaluates understanding of design systems and component-based design)

Company & Culture Questions:

• "Based on what you know about Heidi, what excites you most about this role and our mission?" (Gauges research and genuine interest)

• "How do you handle receiving constructive feedback on your designs, particularly in a fast-paced environment?" (Assesses adaptability and collaboration based on "Make Others Better" value)

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your strongest projects, then deep-dive into 1-2 key pieces. For each, explain the problem, your solution, your process, and the impact.

• Focus on Process & Rationale: Don't just show finished work; explain why you made certain design decisions. Discuss your ideation, iteration, and how you addressed challenges.

• Highlight Reusable Components: Specifically point out any icons, UI patterns, or design system elements you've created and explain their purpose and scalability.

• Demonstrate Tool Proficiency: Naturally weave in mentions of Figma and Adobe Suite usage within your project walkthroughs. If you have 3D/motion experience, showcase it.

• Be Enthusiastic and Prepared: Show genuine passion for design and Heidi's mission. Be ready to answer questions about your work and your approach.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also a strategic understanding of how design serves business goals and user needs. Candidates should be ready to articulate their process, collaborate effectively, and show enthusiasm for Heidi's mission and the healthtech space.

📌 Application Steps

To apply for this Junior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight experience in graphic design, brand design, illustration, and proficiency in Figma and Adobe Creative Suite. Emphasize any projects involving digital product design or visual systems.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your illustration, digital design, and component creation skills. Ensure your portfolio clearly articulates your design process and rationale.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on explaining your process, design decisions, and any collaborative experiences. Be ready to discuss your understanding of brand-to-product translation.

• Research Heidi: Thoroughly review Heidi's website, mission, and current visual identity. Understand their product and target audience to articulate how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.