Webflow Developer

📍 Job Overview

Job Title: Webflow Developer Company: Chip Location: London, England, United Kingdom Job Type: FULL_TIME Category: Web Development / Marketing Operations Date Posted: 2025-12-02T20:46:29 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Take ownership of the technical capabilities and future development of the Chip website, acting as the primary Webflow expert.
• Collaborate closely with the marketing, acquisition, and design teams to build and deploy new web pages, complex educational tools, and user onboarding features.
• Drive technical initiatives for the website, ensuring a seamless and engaging user experience that supports customer acquisition goals in the fast-growing fintech sector.
• Enhance website performance, SEO, and analytics tracking, integrating innovative solutions and potentially exploring AI applications for process improvement.
• Act as the technical point-of-contact for all business requests related to the website, managing its technical infrastructure and supporting the team's roadmap.

📝 Enhancement Note: This role is positioned as the "first dedicated Webflow Developer," indicating a significant opportunity for the individual to shape the role and its technical direction within the marketing team. The emphasis on "owning the technical capabilities" and acting as the "technical point-of-contact" suggests a high degree of autonomy and responsibility.

📈 Primary Responsibilities

• Build, test, and deploy new tools, components, and features on the Chip website using Webflow.
• Act as the technical point-of-contact for all business requests, translating requirements into functional website solutions.
• Own and manage the technical infrastructure of the website, ensuring scalability, reliability, and performance.
• Collaborate with cross-functional teams (acquisition, design, marketing) to support marketing campaigns, product launches, and user acquisition initiatives.
• Support the web team's roadmap development and execution, contributing technical expertise to strategic planning.
• Research and explore the application of AI to improve web development processes and website functionality.
• Define and prioritize technical enhancements to the website, acting as the subject matter expert for its capabilities.
• Develop and maintain complex CMS systems, dynamic content linking, and collection wrappers within Webflow.
• Implement custom code (JavaScript, CSS, HTML) for advanced styling, components, and interactive tools.
• Interpret site performance metrics, SEO best practices, and analytics data to inform development decisions.
• Ensure adherence to responsive design principles, accessibility standards, and optimal UX practices.
• Create and iterate on webpages and components in Figma, leveraging auto-layout, variables, and styles.
• Maintain and iterate on a live production site with a large library of PPC collections and promotions.

📝 Enhancement Note: The description highlights the need for a developer who can manage both the technical build and the strategic impact of the website. Responsibilities span from core Webflow development to performance optimization, cross-functional collaboration, and forward-thinking exploration of AI. The emphasis on "owning" the technical infrastructure and being the "go-to person" underscores the strategic importance of this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of Webflow and related technologies is paramount. Equivalent practical experience will be highly valued.

Experience: Minimum of 2-5 years of professional experience in web development, with a significant focus on Webflow. Experience in a fast-paced fintech or startup environment is highly advantageous.

Required Skills:

• Webflow Expertise: Proven experience building complex CMS systems, scalable sites end-to-end, and maintaining large production marketing sites.
• Client-First Framework: Fluency in the Client-First methodology for structured and logical component, class, and workflow creation in Webflow.
• CMS Architecture: Strong understanding of CMS architecture, dynamic content linking, and collection wrappers.
• Automation Tools: Experience with automation platforms such as Make.com (formerly Integromat) and Zapier for workflow integration.
• Custom Code: Proficiency in using Webflow's custom code features, including JavaScript, CSS, and HTML, for advanced functionality and styling.
• Web Performance & SEO: Comfort in interpreting site performance data, understanding SEO basics, and implementing analytics tracking.
• Design Principles: Solid understanding of responsive design, web accessibility (WCAG standards), and core UX best practices.
• Figma Proficiency: Skilled in Figma for rapid webpage and component iteration, utilizing auto-layout, variables, and styles.
• Production Site Management: Experience maintaining and iterating on live production websites with extensive content libraries.

Preferred Skills:

• Animation & Motion Design: Experience with animation principles and software like After Effects and LottieFiles is highly favourable.
• Fintech/Startup Experience: Prior work in the fintech industry or a high-growth startup environment.
• AI Exploration: A proactive interest and willingness to explore how AI can enhance web development processes.

📝 Enhancement Note: The requirements are heavily skewed towards practical, hands-on Webflow development skills, particularly within the Client-First framework. The inclusion of Figma, animation tools, and automation platforms points towards a role that values both technical depth and creative execution. The emphasis on "interpreting site performance, SEO basics, analytics tracking" indicates that this role is integral to the marketing team's performance metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A curated selection of Webflow projects that demonstrate end-to-end development, including complex CMS setups, dynamic content integration, and custom code implementations.
• Client-First Framework Application: Clear examples of how the Client-First Framework was applied to structure Webflow projects, showcasing component logic, class naming conventions, and workflow efficiency.
• Automation Integration Examples: Demonstrations of how automation tools (Make.com, Zapier) were integrated with Webflow to streamline processes or enhance user journeys.
• Performance Optimization Case Studies: Evidence of improving website performance, SEO, or user experience through development decisions, ideally with quantifiable results.
• Figma Design Iterations: Examples of rapid webpage and component design in Figma, highlighting the use of auto-layout, variables, and styles for efficient workflow.

Process Documentation:

• Workflow Design & Optimization: Examples of designing and optimizing web development workflows within Webflow, including component libraries and content management strategies.
• Implementation & Automation: Documentation or case studies detailing the implementation of custom code features or the integration of automation tools to enhance website functionality or user onboarding.
• Measurement & Analysis: Demonstrations of how data from analytics and performance monitoring tools were used to inform iterative improvements and measure the impact of web development efforts.

📝 Enhancement Note: For a Webflow Developer role, a portfolio is critical. The emphasis on "complex CMS systems," "Client-First Framework," and "automation tools" suggests the need for projects that go beyond basic website builds. Demonstrating the ability to structure and scale sites, integrate with other systems, and optimize for performance will be key.

💵 Compensation & Benefits

Salary Range: £35,000 - £42,000 per annum. This range is typical for a mid-level Webflow Developer in London, considering the specified experience level and the high cost of living in the city. The provided range reflects a balance between industry standards for specialized web development skills and the startup environment that often offers equity or bonuses as part of the overall compensation package.

Benefits:

• Discretionary Performance-Related Bi-Annual Bonus: Up to 10% cash and 5% shares, based on gross annual salary, rewarding individual and company performance.
• Workplace Pension Scheme: Chip contributes 5% on earnings up to £42,000, supporting long-term financial planning.
• Private Medical Insurance: Comprehensive coverage with medical history disregarded.
• Employee Assistance Programme (EAP): Access to confidential support services for personal and professional well-being.
• Cycle to Work Scheme: Encourages sustainable commuting with tax benefits.
• Season Ticket Loan: Financial assistance for annual travel passes, making commuting more affordable.
• Free ChipX Subscription: For UK-based employees, offering access to the company's core product.
• Flexible Working Arrangements: Supports a healthy work-life balance.
• Generous Holiday Allowance: 28 days of annual leave plus bank holidays, plus additional days between Christmas and New Year.
• Annual Training Budget: Allocated for professional development, including courses, workshops, or conferences.
• Chip Fitness Benefit: £30 per month contribution towards mental and physical well-being activities.
• Company Laptop: Provided for work-related tasks.

Working Hours:

• Monday to Thursday: 9:00 AM – 6:00 PM (9 hours per day, including likely lunch breaks)
• Friday: 8:00 AM – 4:00 PM (8 hours on Friday, allowing for an early start to the weekend) This totals approximately 44 hours per week, which is slightly above a standard 40-hour week but balanced by the early finish on Fridays.

📝 Enhancement Note: The salary range is clearly stated and aligns with market rates for a Webflow Developer in London with 2-5 years of experience. The benefits package is comprehensive, with a strong emphasis on employee well-being, professional development, and financial planning, which is attractive for mid-level professionals. The working hours are structured but offer a distinct perk with the early Friday finish.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology). Chip operates in a rapidly evolving sector focused on making wealth management accessible through technology. The company's mission is to build the "investment super app of the future," democratizing investment and savings tools. Company Size: Chip is a growing fintech startup with approximately 180 employees. This size suggests a dynamic environment where individual contributions have a significant impact, but also one that requires structured processes and clear communication to manage growth effectively. Founded: Chip was founded approximately 9 years ago. Its history is marked by significant crowdfunding success, raising over £50 million from 29,000 investors, which has deeply embedded a community-focused and customer-centric ethos into its DNA. The company has been recognized for its rapid growth, ranking among the fastest-growing tech companies in the UK.

Team Structure:

• The Webflow Developer will sit within the marketing team, working closely with acquisition and design specialists.
• This role is the "first dedicated Webflow Developer," implying a potential for building out a specialized web development function or working closely with external agencies/freelancers.
• Collaboration is expected to be strong with marketing for campaign support and design for UI/UX implementation.
• Reporting is likely to be to a Marketing Manager or Head of Marketing, given the team placement.

Methodology:

• Data-Driven Decisions: The company emphasizes using data to inform product development and marketing strategies, with the website playing a crucial role in user acquisition.
• Agile Development: As a fast-growing startup, agile methodologies are likely employed for rapid iteration and response to market changes.
• Customer-Centricity: With a mission to simplify wealth management, a strong focus on user experience and customer needs is core.
• Innovation: The company actively seeks to innovate, as evidenced by its product offerings and its exploration of new technologies like AI.

Company Website: https://www.getchip.uk/ (Derived from domain_derived)

📝 Enhancement Note: Chip's background as a heavily crowd-funded fintech provides a unique cultural context. The emphasis on community, customer trust, and rapid growth suggests an environment that values proactivity, innovation, and a strong sense of shared purpose. The "first dedicated Webflow Developer" role implies an opportunity to establish best practices in web development within this context.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level specialization within the broader marketing and technology function. As the first dedicated Webflow Developer, it offers a unique opportunity to define the scope and impact of this position. The role requires technical expertise in a specific platform (Webflow) but also demands strategic thinking regarding website performance, user experience, and acquisition contribution.

Reporting Structure: The Webflow Developer will report to a member of the marketing team, likely a Marketing Manager or Head of Marketing. This placement indicates that website development is viewed as a critical component of marketing strategy and customer acquisition efforts. Collaboration with the design team is also a key aspect of the reporting and working relationship.

Operations Impact: The website is explicitly stated as playing a "huge role in acquiring new users." Therefore, the Webflow Developer's work will directly impact Chip's growth trajectory and customer acquisition cost (CAC). By optimizing the website's technical capabilities, user experience, and conversion pathways, this role contributes significantly to the company's revenue generation and market penetration efforts within the competitive fintech landscape. Enhancing the website's functionality, such as building educational tools or improving onboarding, directly supports user engagement and retention.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow, CMS architecture, custom coding, and potentially explore advanced Webflow features or related technologies like headless CMS.
• Process Ownership: Lead the development and refinement of Webflow development processes, establishing best practices and potentially mentoring future hires.
• Cross-Functional Leadership: Transition into roles with broader web strategy responsibilities, or move into team leadership within the marketing or product development functions.
• Fintech Industry Expertise: Develop a deep understanding of the fintech landscape, user acquisition strategies in regulated industries, and the unique technical challenges of financial products.
• AI Integration: Gain practical experience in applying AI to web development and marketing operations, a highly sought-after skill.
• Impactful Project Contributions: Contribute to high-visibility projects that directly drive user growth and company revenue, fast-tracking knowledge and responsibility.

📝 Enhancement Note: The "first dedicated" nature of this role is a significant growth catalyst. It implies an opportunity to build out a function, influence technical direction, and gain broad exposure to marketing strategy and product development in a high-growth fintech environment. The potential to work with AI adds a cutting-edge development aspect to career progression.

🌐 Work Environment

Office Type: Chip operates from a physical office space in London (Fora - Shoreditch - Montacute Yards, E1 6HU). Given the "On-site" remote status and the emphasis on collaboration, this is likely a modern, co-working style office designed to foster interaction and team cohesion. Office Location(s): The primary office is located in Shoreditch, London, a well-known hub for tech startups and creative industries, offering excellent transport links and amenities.

Workspace Context:

• Collaborative Environment: The role is embedded within the marketing team, requiring close interaction with designers and acquisition specialists. The company culture emphasizes collaboration ("we win as a team").
• Tools and Technology: The developer will be provided with a company laptop and will work extensively with Webflow, Figma, automation tools (Make.com, Zapier), and analytics platforms. The office environment likely supports seamless access to these tools.
• Team Interaction: Regular team meetings, brainstorming sessions, and project reviews are expected, facilitating knowledge sharing and a supportive atmosphere. The company culture encourages fun and personal connection.

Work Schedule: A structured workweek with a specific daily schedule (9:00 AM-6:00 PM Mon-Thu, 8:00 AM-4:00 PM Fri) is in place, offering an early finish on Fridays as a key perk. While the role is on-site, the mention of "flexible working arrangements" in the benefits suggests some degree of adaptability might be possible, though the primary expectation is office presence.

📝 Enhancement Note: The on-site requirement, combined with the Shoreditch location and the company's emphasis on collaboration and culture, suggests an environment that values in-person synergy. The structured hours with a Friday early finish are a notable aspect of the work environment.

📄 Application & Portfolio Review Process

Interview Process:

1. Video Screen (Talent Team): An initial screening call to assess basic qualifications, cultural fit, and enthusiasm for Chip's mission. Be prepared to discuss your interest in fintech and startups.
2. Video Interview (Hiring Manager): A more in-depth discussion focusing on technical skills, relevant experience, and how you approach Webflow development challenges. Expect questions about your portfolio and specific projects.
3. Final Interview (Team): A meeting with potential colleagues from the marketing and design teams to evaluate collaboration style, problem-solving abilities, and cultural alignment. This is also an opportunity to ask detailed questions about team dynamics and ongoing projects.

Portfolio Review Tips:

• Showcase Webflow Mastery: Highlight projects demonstrating complex CMS setups, dynamic content, custom code integration, and adherence to the Client-First Framework.
• Quantify Impact: Whenever possible, include metrics on performance improvements, user engagement increases, or conversion rate optimizations achieved through your work on the site.
• Detail Your Role: Clearly articulate your specific contributions to each project, especially in team-based scenarios.
• Structure for Clarity: Organize your portfolio logically, perhaps by project type or by the skills demonstrated. Ensure it's easily navigable and visually appealing.
• Explain Technical Choices: Be ready to discuss why you chose specific Webflow features, custom code solutions, or design patterns.
• Demonstrate Design Sensibility: If including Figma work, show how you translate design into functional Webflow components.

Challenge Preparation:

• Webflow Technical Challenge: Be prepared for a practical exercise, possibly involving building a specific component, optimizing a given page, or demonstrating proficiency with custom code within Webflow.
• Problem-Solving Scenarios: Expect questions about how you would approach common website development challenges, such as improving load times, implementing new features, or debugging complex issues.
• Client-First Framework Application: You may be asked to explain how you'd apply the Client-First methodology to specific design or development tasks.
• Collaboration & Communication: Practice articulating your thought process clearly and concisely, as you'll be expected to explain technical concepts to both technical and non-technical team members.

📝 Enhancement Note: The interview process is standard but emphasizes team fit and practical skills. The portfolio review will be critical, requiring candidates to not only showcase their Webflow capabilities but also their understanding of marketing objectives and user experience within a fintech context. Preparation for a practical Webflow challenge is highly recommended.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and content management. Expertise in building complex CMS structures, dynamic linking, and utilizing its visual editor is essential.
• Figma: Used for design iteration, wireframing, and creating webpage/component layouts. Proficiency with auto-layout, variables, and styles is expected.
• Client-First Framework: A methodology for structuring Webflow projects, emphasizing logical class naming, component architecture, and efficient workflows.

Automation & Integration:

• Make.com (formerly Integromat) / Zapier: Platforms for automating workflows, integrating Webflow with other services, and enhancing website functionality.
• Custom Code (JavaScript, CSS, HTML): For implementing advanced features, custom components, and styling beyond Webflow's native capabilities.

Analytics & Reporting:

• Webflow Analytics: Basic tracking of site performance and user behavior within the Webflow platform.
• SEO Basics: Understanding and implementing fundamental SEO principles for website optimization.
• Analytics Tracking: Proficiency in setting up and interpreting data from analytics tools (e.g., Google Analytics, or similar) to monitor site performance and user journeys.

Other Potentially Relevant Tools:

• After Effects / LottieFiles: For advanced animations and motion graphics, a preferred skill.
• Version Control (e.g., Git): While not explicitly mentioned for Webflow, understanding version control principles can be beneficial for managing custom code or project assets.

📝 Enhancement Note: The technology stack is heavily focused on Webflow and its ecosystem. The emphasis on the Client-First Framework, custom code, and automation tools suggests a need for a developer who can build sophisticated, scalable, and integrated solutions within Webflow, rather than just basic websites.

👥 Team Culture & Values

Operations Values:

• Accountable: Taking ownership of tasks and their outcomes, challenging norms, and committing to delivering high-quality work. This translates to owning the website's technical health and performance.
• Bold: Demonstrating ambition, innovating, and setting goals aligned with Chip's mission to be the leading wealth super app. For a developer, this means proposing and implementing new technical solutions.
• Collaborative: Working effectively across teams, building trust, and supporting colleagues. This involves close partnership with marketing, design, and potentially product teams.
• Customer-Centric: Prioritizing the user experience and ensuring the website serves the needs of Chip's customers, particularly in the onboarding and educational aspects.
• Efficiency & Optimization: A drive to improve processes and outcomes, likely extending to web development workflows and website performance.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with marketing and design, bridging the gap between creative concepts and technical implementation.
• Proactive Communication: Openly sharing updates, challenges, and ideas with team members and stakeholders.
• Feedback Exchange: A culture that encourages constructive feedback on designs, code, and processes to foster continuous improvement.
• Knowledge Sharing: Willingness to share expertise, especially regarding Webflow best practices and custom coding techniques.

📝 Enhancement Note: Chip's values—Accountable, Bold, Collaborative—are directly applicable to a Webflow Developer. The emphasis on collaboration and accountability highlights the need for a team player who can take ownership of their work and contribute positively to the team's success. The "fun stories" and "empathy" mentioned in the job description also suggest a culture that values personality and interpersonal skills alongside technical ability.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Best Practices: As the first dedicated Webflow Developer, you'll need to define and implement best practices for Webflow development, CMS architecture, and code management within the company.
• Balancing Speed and Quality: In a fast-growing fintech startup, there's often pressure to deliver quickly. The challenge will be to maintain high standards of code quality, performance, and UX while meeting aggressive timelines.
• Integrating Complex Functionality: Building advanced tools or educational features within Webflow can be complex, requiring creative problem-solving and potentially custom code solutions.
• Cross-Functional Alignment: Ensuring that technical development aligns perfectly with marketing goals and design visions requires strong communication and negotiation skills.
• Evolving Technology Landscape: Staying abreast of Webflow updates, new web development techniques, and emerging technologies like AI to keep the website competitive.

Learning & Development Opportunities:

• Webflow Advanced Certifications: Pursue official Webflow certifications to deepen expertise and gain formal recognition.
• Client-First Framework Mastery: Become a true expert in the Client-First methodology, potentially leading workshops or mentoring others.
• Fintech Product Development: Gain in-depth knowledge of how web development supports user acquisition and engagement in the financial services sector.
• AI in Web Development: Explore and experiment with AI tools and applications that can enhance web design and development workflows.
• Leadership Potential: As the role evolves, there's an opportunity to lead web development initiatives, manage projects, or even build and manage a small team.
• Industry Conferences & Workshops: Utilize the annual training budget to attend relevant conferences (e.g., Webflow Conf, design/dev events) or take specialized courses.

📝 Enhancement Note: The primary challenge and opportunity lie in the "first dedicated" nature of the role. This allows for significant influence and growth, but also requires initiative and the ability to define processes from the ground up. The fintech context and the potential for AI integration offer unique learning avenues.

💡 Interview Preparation

Strategy Questions:

• Webflow Architecture & Scalability: "Describe a complex Webflow project you've built. How did you structure its CMS, handle dynamic content, and ensure it could scale?" (Focus on demonstrating understanding of CMS architecture, Client-First principles, and scalability.)
• Custom Code Implementation: "Walk me through a situation where you used custom JavaScript or CSS in Webflow to achieve a specific design or functionality. What was the problem, and how did you solve it?" (Prepare a specific case study from your portfolio.)
• Performance Optimization: "How do you approach optimizing a Webflow site for speed and SEO? What tools do you use, and what are your key metrics?" (Highlight understanding of performance tools, SEO basics, and analytics.)
• Collaboration & Requirements Gathering: "Imagine the marketing team wants to build a new educational tool on the website. How would you approach gathering requirements, collaborating with design, and planning the development?" (Demonstrate communication, problem-solving, and project planning skills.)

Company & Culture Questions:

• Interest in Chip: "Why are you interested in Chip specifically, and what excites you about our mission to build the investment super app?" (Research Chip's mission, values, and recent news. Connect your passion to their goals.)
• Fintech & Startups: "What are your thoughts on working in a fast-growing fintech startup environment? What do you see as the unique challenges and rewards?" (Show awareness of the industry's pace and regulatory aspects.)
• Teamwork & Values: "How do you embody our values of being Accountable, Bold, and Collaborative in your work?" (Prepare examples that align with these values and the company's culture emphasis on empathy and fun.)

Portfolio Presentation Strategy:

• Highlight Key Projects: Select 2-3 projects that best showcase your Webflow, Client-First, custom code, and automation skills.
• Tell a Story: For each project, explain the business problem, your role, the technical solution (especially Webflow intricacies), and the impact/results.
• Demonstrate Process: Show how you approached design integration (Figma) and any automation workflows.
• Be Ready for Live Demo: Have your portfolio easily accessible online and be prepared to share your screen and navigate through key examples.
• Focus on Impact: Quantify achievements wherever possible (e.g., "improved load time by X%", "increased user engagement on feature Y by Z%").

📝 Enhancement Note: Preparation should focus on demonstrating a deep understanding of Webflow's capabilities beyond basic page building, emphasizing the Client-First Framework, custom coding, and the ability to contribute to marketing objectives. Be ready to discuss specific examples from your portfolio and how you'd apply your skills to Chip's unique business goals.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Chip's careers page.
• Curate Your Portfolio: Select your strongest Webflow projects, ensuring they clearly demonstrate your expertise in complex CMS, custom code, and the Client-First Framework. Prepare to articulate the business impact of each project.
• Tailor Your Resume: Highlight keywords from the job description, such as "Webflow," "CMS Architecture," "Client-First Framework," "Custom Code," "JavaScript," "Figma," and "automation tools." Quantify your achievements with specific metrics where possible.
• Prepare for Technical Discussion: Be ready to discuss your Webflow development process, your approach to problem-solving, and how you've used tools like Figma and automation platforms. Practice explaining technical concepts clearly.
• Research Chip: Understand Chip's mission, values, product offering, and recent achievements (e.g., funding rounds, awards). Be prepared to articulate why you are a good cultural fit and how you can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.