Webflow Developer and Designer

📍 Job Overview

Job Title: Webflow Developer and Designer

Company: Cytora (now an Applied Systems company)

Location: United Kingdom (Remote)

Job Type: Full-Time

Category: Marketing Operations / Web Development & Design

Date Posted: April 20, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Owns the end-to-end design and development of the Cytora website using Webflow, ensuring brand consistency and optimal user experience for B2B SaaS audiences.

• Drives marketing and Go-To-Market (GTM) initiatives by translating internal briefs into effective website functionalities and implementing best practices for scalability and efficiency.

• Manages website operations including CMS updates, technical SEO, bug reporting, and conversion rate optimization (CRO) to enhance lead qualification processes.

• Collaborates closely with the Growth Marketing Manager and other stakeholders to audit website performance, identify improvement opportunities, and maintain site speed and indexing.

• Develops and maintains GTM materials such as presentation decks, sales collateral, case studies, and white papers, ensuring alignment with brand messaging.

📝 Enhancement Note: This role sits at the intersection of Marketing Operations and specialized Web Development/Design, with a strong emphasis on leveraging a web platform (Webflow) to support GTM strategies and operational efficiency within a B2B SaaS context. The role requires a blend of technical web development, design acumen, and a deep understanding of marketing and sales enablement functions. The "OTE" mentioned in compensation suggests a performance-based component, common in GTM-related roles.

📈 Primary Responsibilities

• Lead the design and development of Cytora’s website using Webflow, translating marketing and GTM briefs into actionable web features and content updates.

• Implement and manage website CMS updates, ensuring content accuracy, brand alignment, and timely publication of partner announcements and data ecosystem information.

• Execute technical SEO strategies within Webflow, focusing on site speed, indexing, and overall technical hygiene to improve search engine visibility and organic traffic.

• Collaborate with the Growth Marketing Manager to conduct regular audits of the website's technical performance, identifying and implementing improvements for speed, accessibility, and user experience.

• Develop and optimize website pages and functionalities to support lead qualification processes and enhance conversion rates through CRO initiatives.

• Create and manage a variety of GTM materials, including presentation decks, website landing pages, sales collateral, case studies, and white papers, ensuring high-quality design and messaging.

• Work with external agencies on design, creative assets, and specialized web development projects as needed, managing timelines and deliverables.

• Coordinate with Partnership and PR teams to publish and distribute announcements, regularly updating relevant sections of the website such as the data ecosystem page.

• Collaborate with group-level stakeholders to leverage resources and scale web activities, ensuring the online presence supports the broader Applied Systems organization.

• Proactively identify and implement solutions to technical challenges, demonstrating a solution-oriented attitude and a commitment to continuous improvement.

📝 Enhancement Note: The responsibilities highlight a heavy emphasis on website ownership and its direct contribution to GTM success, including lead qualification and partner communications. The requirement to work with group-level stakeholders and external agencies indicates a need for strong project management and vendor management skills.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating proficiency in Webflow development and design is paramount. Formal education in Web Design, Digital Marketing, Computer Science, or a related field would be beneficial.

Experience: 2-5 years of professional experience in Webflow development and website design, ideally within a B2B SaaS or enterprise software environment.

Required Skills:

• Webflow Development: Proven expertise in building, designing, and managing websites exclusively within the Webflow platform, including custom code integration where necessary.

• Visual Design Skills: Proficiency in design tools such as Figma, Adobe Photoshop, Adobe Illustrator, and Dreamweaver for creating and manipulating visual assets and mockups.

• Webflow-to-CRM Integration: Solid understanding of how to integrate Webflow with CRM systems like Salesforce and HubSpot, and how these integrations impact website functionality and data flow.

• Technical SEO: In-depth knowledge of technical SEO principles, including site speed optimization, mobile-friendliness, crawlability, indexability, and schema markup, specifically within the Webflow environment.

• Conversion Rate Optimization (CRO): Experience in implementing CRO strategies to improve user engagement, lead generation, and conversion rates on websites.

• CMS Management: Ability to effectively manage content within a Content Management System (CMS), ensuring content accuracy, organization, and accessibility.

• B2B Marketing Understanding: Familiarity with B2B marketing campaigns, objectives, and how websites contribute to lead generation, nurturing, and qualification processes.

Preferred Skills:

• SaaS & Enterprise Sales Experience: Prior experience working within or supporting B2B SaaS or enterprise sales environments, understanding their unique marketing and operational needs.

• Generative AI & Insurance Technology: Familiarity with AI technologies, particularly Generative AI, and an understanding of the insurance technology landscape.

• Project Management: Experience managing multiple projects simultaneously, coordinating with various stakeholders, and delivering on time and within scope.

• Copywriting & Content Creation: Ability to contribute to or refine website copy, sales collateral, and other marketing materials.

• Agency Management: Experience working with and managing external agencies for design, development, or specialized marketing projects.

📝 Enhancement Note: The emphasis on Webflow-to-CRM integration and B2B/enterprise sales/SaaS experience is critical. The "entrepreneurial individual" and "self-starter" traits suggest a need for someone who can operate autonomously and drive initiatives forward with minimal oversight, common in growth-stage companies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A curated collection of at least 3-5 significant Webflow projects demonstrating a range of design styles, functionalities, and problem-solving approaches. Each project should include a clear explanation of your role, the challenges faced, and the solutions implemented.

• Design & Development Examples: Visual examples of UI/UX design work, wireframes, mockups, and implemented website features, highlighting your design aesthetic and technical execution capabilities.

• Integration Case Studies: Specific examples or case studies detailing how you've integrated Webflow with CRM systems (e.g., Salesforce, HubSpot) or other marketing automation tools, showcasing your understanding of data flow and operational impact.

• SEO & CRO Performance Data: Evidence of improved website performance metrics such as site speed, search engine rankings, traffic, or conversion rates, directly attributable to your design or development efforts. Quantifiable results are highly valued.

Process Documentation:

• Workflow Design: Examples of how you've mapped out website development workflows, from initial brief to final deployment, including any process optimization steps you've introduced.

• System Implementation: Documentation or case studies illustrating the process of implementing new website features, integrations, or design changes, including testing, QA, and deployment strategies within Webflow.

• Performance Analysis & Reporting: Demonstrations of how you track and report on website performance, including technical SEO audits, CRO analysis, and the metrics you use to measure success and identify areas for improvement.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It should clearly showcase technical Webflow skills, design capabilities, and the ability to connect web development to business objectives like lead generation and CRM integration. Demonstrating an understanding of SEO and CRO within the Webflow context is essential.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Webflow Developers/Designers with 2-5 years of experience in the UK market, a competitive salary range is estimated to be between £40,000 - £60,000 per annum. This range can vary based on the candidate's specific experience, portfolio strength, and the exact scope of responsibilities. The mention of "OTE" (On-Target Earnings) suggests a portion of compensation may be tied to performance metrics, potentially related to website lead generation or conversion targets.

Benefits:

• Competitive salary + OTE (On-Target Earnings)

• Remote-first with flexible working arrangements

• Professional development opportunities, including attending industry conferences

• Health Insurance

• Annual company retreats

• Permanent right to work in the UK without visa sponsorship

Working Hours: Full-time, typically around 40 hours per week, with flexibility offered due to the remote-first nature of the company. This allows for adaptable scheduling to accommodate project deadlines and personal well-being.

📝 Enhancement Note: The salary estimate is based on average mid-level Webflow developer salaries in the UK, considering the company's industry (B2B SaaS) and the remote nature of the role. The OTE component is a key differentiator and requires further clarification from the employer regarding specific performance metrics and payout structures.

🎯 Team & Company Context

🏢 Company Culture

Industry: The insurance technology (Insurtech) sector, with a focus on leveraging AI and Generative AI to transform risk evaluation and decision-making for insurers and brokers. Cytora is now part of Applied Systems, a larger entity in the insurance software space.

Company Size: Cytora, as part of Applied Systems, likely operates within a larger organizational structure. Cytora itself was a growing scale-up prior to acquisition, indicating a dynamic environment that balances established processes with the agility of a tech company.

Founded: Cytora was founded with a mission to modernize the insurance industry. Its integration with Applied Systems suggests a strategic growth phase focused on expanding market reach and technological capabilities.

Team Structure:

• The Webflow Developer and Designer will likely report to the Growth Marketing Manager, working closely within the marketing team.

• Collaboration will extend to senior leadership, sales, partnerships, PR, and potentially product teams for website-related initiatives.

Methodology:

• Data-Driven Decision Making: The role involves auditing technical performance, identifying optimization opportunities, and measuring the impact of website changes on lead generation and conversion.

• Agile Development & Iteration: The emphasis on trying and testing ideas, executing quickly, and solving technical challenges suggests an agile approach to website development and marketing campaigns.

• Cross-Functional Collaboration: Success hinges on effective communication and collaboration with various departments to ensure the website aligns with broader business objectives.

Company Website: https://cytora.com/

📝 Enhancement Note: The company culture is presented as forward-thinking, valuing AI innovation in the insurance sector. The integration with Applied Systems suggests a blend of startup agility and the stability of a larger enterprise. The remote-first approach and emphasis on flexibility are key cultural pillars.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Specialist, likely 2-5 years of experience. It offers significant ownership and responsibility over a critical marketing asset – the company website. The role is not just about execution but also about strategic input and driving performance.

Reporting Structure: The individual will report to the Growth Marketing Manager, a key role within the marketing function. This provides a direct line of communication for strategic direction and performance feedback. Collaboration will be broad, extending across marketing, sales, partnerships, and potentially product.

Operations Impact: The website is a primary touchpoint for potential customers, partners, and industry influencers. This role has a direct impact on brand perception, lead generation, and ultimately, Cytora's growth trajectory. By optimizing the website, the individual directly contributes to the effectiveness of marketing campaigns and sales enablement efforts.

Growth Opportunities:

• Specialization: Deepen expertise in Webflow, technical SEO, CRO, and marketing automation integrations, becoming a go-to expert in these areas.

• Broader Marketing Skillset: Gain exposure to various aspects of B2B marketing, GTM strategy, content creation, and campaign execution through close collaboration with the marketing team.

• Leadership Potential: As the company and website scale, opportunities may arise to manage projects, mentor junior team members, or take on more strategic web and digital marketing responsibilities.

• Industry Expertise: Develop a strong understanding of the Insurtech and AI sectors, building valuable domain knowledge.

• Career Advancement: Potential to move into roles such as Senior Web Developer, Digital Marketing Manager, or Head of Web Operations within Cytora or Applied Systems.

📝 Enhancement Note: The role offers a clear path for growth by deepening technical skills, expanding into broader marketing functions, and potentially taking on leadership responsibilities within a growing tech company. The emphasis on "wearing multiple hats" and a "passion for marketing" suggests that learning and growth are intrinsically linked to the role's expectations.

🌐 Work Environment

Office Type: The company operates on a "remote-first" model, meaning there is no central physical office for this role. The work environment is entirely digital and distributed.

Office Location(s): While the company is remote-first, the role requires the candidate to be based anywhere in the UK, provided they have fluent English and the right to work without visa sponsorship. This allows for flexibility in personal location while maintaining a cohesive team within a specific region.

Workspace Context:

• Digital Collaboration: The primary workspace is digital, relying heavily on online communication tools (e.g., Slack, Zoom, email) for team interaction and project management.

• Tools & Technology: Access to Webflow, design software (Figma, Adobe Suite), CRM platforms (Salesforce, HubSpot), and other collaboration tools will be essential for daily work.

• Autonomy & Flexibility: The remote-first nature promotes a high degree of autonomy, allowing individuals to structure their workday to maximize productivity and work-life balance.

Work Schedule: Full-time, typically around 40 hours per week. The remote-first environment allows for flexibility in how these hours are scheduled, provided work is completed efficiently and collaboratively. This flexibility is beneficial for operations professionals who may need to manage complex projects or data analysis tasks that require focused attention.

📝 Enhancement Note: The remote-first nature is a significant aspect of the work environment, emphasizing self-discipline and effective digital communication. The requirement to be based in the UK is a practical consideration for team cohesion and potential future (though not explicitly stated) in-person events like company retreats.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess your Webflow development, design skills, and relevant experience. Be prepared to highlight specific projects that showcase your capabilities.

• Technical & Design Assessment: Likely a technical interview focusing on Webflow best practices, SEO, CRO, and design principles. You may be asked to walk through specific portfolio pieces, explaining your design choices and technical implementations.

• Behavioral & Situational Interview: Questions will assess your problem-solving abilities, ownership, communication skills, ability to work with multiple stakeholders, and understanding of B2B SaaS marketing. Expect scenarios related to managing briefs, technical challenges, and collaboration.

• Growth Marketing Manager / Leadership Interview: A discussion focused on strategic alignment, understanding of marketing goals, GTM initiatives, and how you envision the website contributing to Cytora's success.

• Final Round (Potentially): May involve a take-home assignment or a presentation of a proposed website improvement plan, demonstrating your strategic thinking and practical application of skills.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects. Focus on quality over quantity.

• Detail Your Role & Impact: For each project, clearly articulate your specific contributions, the challenges you overcame, and the measurable results achieved (e.g., improved conversion rates, faster site speed, successful integration).

• Highlight Webflow Expertise: Demonstrate advanced Webflow features, custom code usage, and responsive design best practices.

• Showcase Design Skills: Include wireframes, mockups, and explain your design rationale.

• Explain Integrations: If you've integrated with CRMs or other marketing tools, clearly explain the process and outcomes.

• Address SEO/CRO: Point out specific SEO optimizations or CRO strategies you implemented and their impact.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A dedicated Webflow project or a well-structured PDF is ideal.

Challenge Preparation:

• Webflow Scenarios: Be ready to discuss how you would approach common Webflow tasks, such as building complex layouts, implementing animations, optimizing for performance, or debugging issues.

• SEO/CRO Strategy: Prepare to discuss how you would audit a website for SEO issues, propose CRO improvements, and measure their effectiveness.

• Stakeholder Management: Practice articulating technical possibilities and limitations to non-technical stakeholders and how you manage competing priorities from different teams.

• Problem-Solving: Think about complex technical or design challenges you've faced and how you systematically solved them.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing on both technical proficiency and strategic alignment with marketing objectives. A strong, well-documented portfolio is crucial for demonstrating capabilities and will likely be a central part of the evaluation.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website design, development, and management. Proficiency in its features, CMS, and custom code capabilities is essential.

• Figma: A leading collaborative interface design tool for wireframing, prototyping, and creating visual designs.

• Adobe Creative Suite (Photoshop, Illustrator): Essential for image editing, graphic design, and asset creation for the website.

• Dreamweaver: While potentially less central than Figma/Adobe, it may be used for specific code editing or legacy project work.

Analytics & Reporting:

• Google Analytics: For tracking website traffic, user behavior, and conversion metrics.

• Webflow Analytics: Built-in tools for monitoring website performance and engagement.

• SEO Audit Tools: Such as SEMrush, Ahrefs, or Screaming Frog, for technical SEO analysis and keyword research.

• CRO Tools: Potentially including heatmapping software (e.g., Hotjar) or A/B testing platforms (e.g., Google Optimize, VWO).

CRM & Automation:

• Salesforce: A primary CRM system that Webflow integrations will likely target for lead management.

• HubSpot: Another popular CRM and marketing automation platform that may be integrated with Webflow.

• Marketing Automation Platforms: Potentially other tools used by the marketing team for campaign execution and lead nurturing.

• Integration Tools: Understanding of Zapier or similar tools for connecting Webflow with other applications if direct integrations are not available.

📝 Enhancement Note: The technology stack is heavily focused on web design and development tools, with a strong emphasis on Webflow. Integration capabilities with CRMs like Salesforce and HubSpot are critical, highlighting the role's connection to sales operations and lead management processes.

👥 Team Culture & Values

Operations Values:

• Ownership & Autonomy: A strong sense of personal responsibility for the website's success, with the freedom to make decisions and drive initiatives forward.

• Collaboration & Communication: Valuing open communication and effective teamwork across departments to achieve shared goals.

• Innovation & Continuous Improvement: A commitment to exploring new technologies (like Generative AI), testing new ideas, and constantly seeking ways to optimize website performance and user experience.

• Efficiency & Scalability: Focus on building and maintaining a website that is not only visually appealing but also efficient, scalable, and supports business growth objectives.

• Customer-Centricity: Designing and developing with the end-user (potential customers, partners) in mind to ensure a positive and effective experience.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, sales, and leadership to gather requirements, share insights, and ensure the website aligns with overall business strategy.

• Feedback-Driven: Open to constructive feedback on designs, functionality, and performance, using it to refine work and improve outcomes.

• Proactive & Solution-Oriented: A collaborative approach that involves proactively identifying potential issues or opportunities and proposing solutions.

• Knowledge Sharing: Willingness to share expertise on Webflow and web development best practices with team members.

📝 Enhancement Note: The culture emphasizes a proactive, self-driven individual who can collaborate effectively within a remote team and contribute to a forward-thinking tech company focused on innovation in the insurance sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design & Technical SEO: Ensuring visually stunning designs are also technically optimized for search engines and perform well across devices.

• Managing Multiple Stakeholder Briefs: Juggling requests and priorities from various departments (Marketing, Sales, Partnerships) while maintaining a cohesive website strategy.

• Keeping Pace with Web Technologies & AI: Continuously learning and adapting to new Webflow features, SEO best practices, and emerging technologies like Generative AI.

• Remote Collaboration & Communication: Maintaining effective communication and team cohesion in a fully remote work environment.

• Driving Measurable Impact: Demonstrating the direct ROI of website initiatives on lead generation and business growth.

Learning & Development Opportunities:

• Advanced Webflow Certifications: Pursue official Webflow certifications to deepen expertise and validate skills.

• SEO & CRO Specialization: Undertake courses or workshops focused on advanced SEO techniques and conversion rate optimization strategies.

• AI in Marketing: Explore how Generative AI can be applied to web content creation, personalization, or user experience enhancement.

• Insurtech Industry Knowledge: Develop a deeper understanding of the insurance industry and how technology is transforming it.

• Leadership Development: Potential to mentor junior team members or lead web development projects as the company grows.

📝 Enhancement Note: The role presents a good balance of immediate operational tasks and strategic growth opportunities. Addressing the challenges proactively will be key to success and personal development.

💡 Interview Preparation

Strategy Questions:

• Website Strategy: "How would you approach redesigning a key section of our website (e.g., product pages) to improve lead conversion, considering our B2B SaaS audience and the insurance industry?" (Be prepared to discuss user personas, key messaging, CTAs, and technical considerations.)

• Technical Challenges: "Describe a time you encountered a significant technical challenge with Webflow (e.g., performance issues, integration problems). How did you diagnose and resolve it? What was the outcome?" (Focus on your problem-solving process and technical depth.)

• Collaboration & Brief Management: "Imagine you receive conflicting design and technical requirements from the Sales and Marketing teams for a new landing page. How would you manage this situation to ensure a successful outcome?" (Highlight your communication, negotiation, and prioritization skills.)

Company & Culture Questions:

• Cytora's Mission: "What excites you about Cytora's mission to transform the insurance industry with AI, and how do you see your role contributing to that?" (Research Cytora's AI solutions and connect them to your web development expertise.)

• Remote Work: "How do you ensure productivity, communication, and team connection when working in a fully remote environment?" (Share your strategies for staying engaged and collaborating effectively.)

• Growth & Impact: "How do you measure the success of your web development and design work, particularly in relation to marketing and business objectives like lead generation?" (Be ready to discuss metrics and ROI.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your solution, and the impact.

• Quantify Results: Whenever possible, present data-driven outcomes (e.g., "Increased lead submissions by 15% through A/B testing CTA buttons").

• Showcase Technical Prowess: Highlight specific Webflow features, custom code snippets, or complex integrations you implemented.

• Explain Design Rationale: Walk through your design process, explaining why you made certain choices based on user needs and business goals.

• Demonstrate Integration Understanding: Clearly explain how your Webflow work connects with CRM systems and supports data flow for sales and marketing.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical skill, strategic thinking, and an understanding of how web development directly supports B2B SaaS marketing and sales operations. The portfolio is your primary tool to prove your capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select your strongest 3-5 Webflow projects. For each, clearly articulate the problem, your role, the solution implemented, and any quantifiable results (e.g., improved SEO, higher conversion rates, successful CRM integration). Ensure your portfolio is easily accessible (e.g., a dedicated Webflow site or a well-organized PDF).

• Tailor Your Resume: Highlight keywords from the job description such as "Webflow," "Technical SEO," "CRO," "B2B SaaS," "CRM Integration," "Figma," "Photoshop," and "CMS Management." Emphasize achievements and responsibilities that align with the primary responsibilities listed.

• Prepare for Technical & Design Discussions: Be ready to discuss your Webflow development process, your approach to technical SEO and CRO, and demonstrate your visual design skills using examples from your portfolio. Practice explaining complex technical concepts clearly.

• Research Cytora & Applied Systems: Understand their mission, their AI focus in the insurance industry, and their B2B SaaS model. Think about how the website can better serve their strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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