Webflow & SEO Specialist

📍 Job Overview

Job Title: Webflow & SEO Specialist

Company: Law Offices of Sabrina Li, P.C.

Location: Philippines

Job Type: Full-Time | Part-Time

Category: Marketing Operations / Digital Strategy

Date Posted: March 31, 2026

Experience Level: 0-2 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive digital visibility and user engagement through expert Webflow website management and advanced Search Engine Optimization (SEO) strategies.

• Implement and refine technical SEO, on-page optimization, and structured data to enhance both traditional search engine rankings and emerging AI-driven search (GEO) performance.

• Collaborate with the marketing team to ensure website content aligns with campaign objectives, search intent, and AI indexing requirements.

• Monitor and analyze website performance metrics, identifying actionable insights for continuous improvement in speed, crawlability, and search ranking.

• Contribute to the firm's digital growth by staying ahead of SEO best practices and evolving AI search trends.

📝 Enhancement Note: This role is positioned as a specialist focusing on two key digital marketing areas: Webflow website management and SEO. While the experience level is indicated as 0-2 years, the responsibilities suggest a need for practical, hands-on experience rather than entry-level theoretical knowledge. The inclusion of "Generative Engine Optimization (GEO)" points to a forward-thinking approach to search strategy, requiring a candidate who can adapt to evolving search technologies. The part-time nature combined with full-time employment type is unusual and likely indicates a flexible work schedule within a full-time employment framework, or potentially a transition path to full-time.

📈 Primary Responsibilities

• Webflow Website Management:

  • Maintain and update the firm’s Webflow website, ensuring seamless functionality and user experience.
  • Create and manage landing pages, conduct content updates, and perform technical fixes to optimize site performance.
  • Implement responsive design principles to ensure optimal viewing across all devices.

• On-Page & Technical SEO:

  • Optimize on-page SEO elements including meta titles, descriptions, header tags (H1-H6), and internal linking strategies.
  • Improve site structure and content hierarchy to enhance crawlability and indexability by search engines.
  • Conduct regular technical SEO audits to identify and resolve issues related to site speed, mobile-friendliness, and indexing.

• Generative Engine Optimization (GEO) & Structured Data:

  • Implement and refine schema markup and structured data to enhance visibility in both traditional search results and AI-powered discovery platforms.
  • Structure website content to be easily understood and extracted by AI search engines, focusing on semantic relevance and clear answer formats.
  • Stay abreast of evolving AI search trends and adapt GEO strategies accordingly.

• Performance Monitoring & Analysis:

  • Monitor website performance using tools such as Google Search Console and Google Analytics 4 (GA4).
  • Analyze key performance indicators (KPIs) related to organic traffic, keyword rankings, site speed, and user engagement.
  • Identify technical, structural, and content-related SEO opportunities and translate data insights into actionable recommendations.

• Collaboration & Strategy:

  • Collaborate with the marketing team to align website content and SEO efforts with overall campaign goals and target audience search intent.

  • Provide recommendations for content optimization and strategy based on SEO performance data and emerging search trends.

  • Maintain up-to-date knowledge of SEO best practices, algorithm updates, and AI search developments.

📝 Enhancement Note: The responsibilities clearly delineate between core Webflow management and SEO specialization. The emphasis on "Generative Engine Optimization (GEO)" and structuring content for AI search is a key differentiator that requires a candidate with foresight and adaptability. The expectation to collaborate with the marketing team highlights the role's integration within broader GTM strategies.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2 years of hands-on experience managing and optimizing websites, with a strong emphasis on Webflow platform expertise.

Required Skills:

• Webflow Proficiency: Demonstrated hands-on experience with Webflow, including site structure, CMS capabilities, and responsive design implementation.

• Technical SEO: Solid understanding of technical SEO principles, including site audits, crawlability, indexability, site speed optimization, and mobile-friendliness.

• On-Page SEO: Expertise in optimizing meta titles, descriptions, header tags, URL structures, and internal linking for search engines.

• Data Analysis & Reporting: Ability to analyze data from tools like Google Search Console and GA4, translate insights into actionable recommendations, and report on performance metrics.

• Problem-Solving: Strong analytical and problem-solving skills with a keen eye for detail to identify and rectify website and SEO issues.

Preferred Skills:

• Generative Engine Optimization (GEO): Familiarity with or experience in structuring content for AI-driven search, understanding concepts like semantic relevance and answer extraction.

• Schema Markup & Structured Data: Experience implementing various types of schema markup (e.g., Organization, LocalBusiness, Article, FAQ) to enhance search engine understanding.

• SEO Tools Proficiency: Hands-on experience with industry-standard SEO tools such as Ahrefs, SEMrush, Moz, or similar platforms.

• Content Structuring: Understanding of content hierarchy, semantic structuring, and mapping content to search intent.

• International/Remote Team Experience: Previous experience working effectively within international or distributed remote teams.

📝 Enhancement Note: The "Required Skills" emphasize practical application rather than theoretical knowledge, particularly for Webflow and SEO. The "Preferred Skills" highlight the forward-looking aspects of the role, with GEO and schema markup being crucial for differentiating candidates. The "0-2 years" experience level is balanced by the expectation of "hands-on experience" and "proven experience," suggesting that candidates with internships or significant project work in these areas will be considered.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A portfolio demonstrating your Webflow development and management capabilities, including examples of responsive design, CMS implementation, and any custom functionality you've built or managed.

• SEO Performance Case Studies: Detailed case studies showcasing your SEO expertise. Each case study should highlight specific goals, strategies implemented (technical, on-page, content), tools used, and quantifiable results (e.g., improvements in rankings, organic traffic, conversion rates).

• Structured Data Implementation Examples: If possible, include examples or detailed descriptions of schema markup and structured data you have implemented, explaining the purpose and impact on search visibility.

• GEO Strategy Insights: For candidates with GEO experience, provide examples or detailed explanations of how you have structured content or optimized websites for AI-driven search.

Process Documentation:

• Workflow Optimization: Demonstrate your ability to identify inefficiencies in website management or SEO processes and propose/implement optimized workflows.

• Data-Driven Decision Making: Showcase how you use data analytics from tools like Google Search Console and GA4 to inform your SEO strategies and website updates.

• System Integration & Collaboration: Explain how you have integrated Webflow updates or SEO changes into broader marketing initiatives, highlighting collaboration with other teams.

📝 Enhancement Note: Given the role's focus on technical execution and measurable outcomes, a portfolio is essential. The emphasis on "quantifiable results" and "actionable insights" in case studies is critical for demonstrating impact. The inclusion of GEO strategy insights is a key differentiator for this specific role, indicating a need for candidates who can articulate their approach to emerging search technologies.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Performance-Based Bonuses: Tied to measurable improvements in website performance, search visibility, and optimization outcomes, providing direct financial rewards for achieving targets.

• Flexible, Fully Remote Work Arrangement: Freedom to work from any location within the Philippines, promoting work-life balance and autonomy.

• Opportunity for Long-Term Collaboration: Potential for expanded responsibilities and a stable, ongoing working relationship based on consistent high performance.

• Exposure to Global Team: Gain experience working with a diverse, international team across multiple continents.

• Emerging Technology Focus: Opportunity to work on both traditional SEO and cutting-edge AI-driven search (GEO) strategies.

• Professional Development: Exposure to a dynamic environment where ideas impact digital growth, fostering continuous learning and skill enhancement.

Working Hours:

• The role is listed as Full-Time but also Part-Time, suggesting a flexible schedule. A typical full-time engagement would involve approximately 40 hours per week, with potential for flexibility in scheduling to accommodate different time zones and personal needs. The exact hours will be discussed and agreed upon during the hiring process.

📝 Enhancement Note: The salary estimate is based on typical compensation for skilled digital marketing specialists in the Philippines, considering the remote nature and specialized skill set. The "part-time | remote" and "FULL_TIME" employment types are reconciled by suggesting a flexible full-time schedule. The benefits are directly drawn from the job description, highlighting aspects attractive to remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services (U.S. Immigration Law)

Company Size: 50-200 employees (based on company description indicating multiple U.S. offices and international operations).

Founded: The firm was founded prior to 2025, as evidenced by their recognition as a "2025 Inc. Best Workplaces honoree."

Team Structure:

• Marketing Department: The Webflow & SEO Specialist will likely report to a Marketing Manager or Director, collaborating closely with other marketing team members (e.g., content creators, digital marketers).

• Cross-Functional Collaboration: The role will involve interaction with legal teams to understand service offerings and client needs, ensuring website content and SEO efforts are aligned with the firm's core business objectives.

• Global Presence: The firm operates across multiple continents (Asia, Africa, Central, and South America), offering exposure to diverse markets and operational styles.

Methodology:

• Data-Driven Approach: The firm emphasizes an "intentional investment in our people and workplace culture" and recognizes high performers, suggesting a data-informed approach to performance management and growth. The role itself is built around performance metrics for website and SEO.

• Process Optimization: The mention of "clear career pathways," "accountability," and "respect" implies a structured approach to operations and team management, encouraging efficiency and continuous improvement.

• Innovation & Adaptability: The focus on emerging AI search trends (GEO) indicates a company culture that embraces innovation and adapts to technological advancements.

Company Website: https://sabrinali.law/

📝 Enhancement Note: The company operates in a specialized legal niche, requiring a professional and trustworthy digital presence. The Inc. Best Workplaces recognition suggests a strong focus on employee well-being and development, which is a positive indicator for remote team members. The "global operations" aspect means the role might involve understanding or catering to diverse user bases.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Specialist, focusing on execution and optimization within specific digital functions (Webflow, SEO). It's suitable for individuals with foundational experience looking to deepen their expertise and make a tangible impact.

Reporting Structure: The Specialist will likely report to a Marketing Manager or Director. The collaborative nature of the role means interaction with various marketing and potentially legal team members.

Operations Impact: The Specialist's work directly impacts the firm's online visibility, lead generation, and client acquisition. By improving website performance and search rankings, they contribute significantly to the firm's overall growth and market presence, especially in attracting new clients seeking immigration services.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Webflow, advanced SEO techniques, and emerging GEO strategies, becoming a go-to expert in these areas.

• Expanded Responsibilities: As performance is demonstrated, opportunities may arise to manage more complex Webflow projects, lead SEO strategy for new initiatives, or take on additional digital marketing responsibilities.

• Full-Time Transition: Based on performance and business needs, there's potential for the part-time role to evolve into a full-time position with increased scope and compensation.

• Cross-Functional Learning: Gain exposure to legal marketing, international operations, and other facets of a global law firm.

📝 Enhancement Note: The growth path appears to be focused on deepening expertise within the digital marketing domain, particularly in Webflow and SEO. The potential transition from part-time to full-time is a significant growth opportunity for candidates seeking a more permanent role. The company's global reach also offers a unique learning environment.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is home-based, offering maximum flexibility.

Office Location(s): While the firm has physical offices in Los Angeles, Pasadena, Santa Ana, and Dallas, this specific role is open to candidates located anywhere within the Philippines.

Workspace Context:

• Autonomy and Flexibility: As a remote role, the Specialist will have the autonomy to manage their workspace and schedule within agreed-upon parameters, fostering a self-directed work environment.

• Digital Collaboration Tools: Reliance on digital communication and project management tools (e.g., Slack, email, project management software) for seamless collaboration with the remote and global team.

• Focus on Output: The emphasis on performance-based bonuses and measurable improvements suggests a results-oriented environment where output and impact are prioritized over traditional office presence.

Work Schedule: The role is described as "Part-Time | Remote" and "FULL_TIME," implying a flexible work schedule that aligns with the needs of a global company and the demands of SEO work. This allows for managing personal commitments while ensuring consistent progress on tasks.

📝 Enhancement Note: The fully remote nature is a key feature. Candidates should be comfortable with self-management, proactive communication, and utilizing digital tools to stay connected and productive. The flexibility in hours is a significant perk for work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submit resume and complete any required aptitude assessments.

• Skills Assessment: Candidates may be required to complete a practical assessment to evaluate Webflow and SEO proficiency, potentially including a small project or a series of scenario-based questions.

• Interview Rounds:

  • Hiring Manager Interview: Discuss experience, technical skills, and alignment with the role's responsibilities.
  • Portfolio Review: Present and discuss selected Webflow projects and SEO case studies, focusing on strategy, execution, and results.
  • Team/Cross-Functional Interview: Assess collaboration skills and understanding of how digital marketing integrates with legal services.

• Final Interview: Potentially with a senior leader to discuss long-term fit and career aspirations.

Portfolio Review Tips:

• Quantify Everything: For SEO case studies, focus on metrics and data. Show before-and-after results, clearly stating the impact of your actions.

• Webflow Showcase: Highlight specific features you utilized, design choices, and any complex implementations. Explain the "why" behind your technical decisions.

• GEO & Schema Focus: Be prepared to articulate your understanding of GEO and structured data, even if your experience is theoretical. Explain how you would approach optimizing for AI search.

• Conciseness: Present your strongest projects and be ready to discuss them in detail, but avoid overwhelming the interviewer with too much information.

Challenge Preparation:

• Webflow Challenge: Expect tasks related to building or modifying a Webflow page, optimizing its responsiveness, or implementing specific features.

• SEO Audit/Strategy Challenge: You might be asked to conduct a mini-audit of a given website or propose an SEO strategy for a specific keyword or service.

• GEO/Structured Data Task: Be ready to explain how you would implement schema markup for a legal service or structure content for AI retrieval.

• Problem-Solving Scenarios: Prepare for questions that test your ability to diagnose and solve common Webflow or SEO issues.

📝 Enhancement Note: The emphasis on aptitude assessments and a portfolio review indicates a practical, results-oriented hiring process. Candidates should be ready to demonstrate their skills, not just discuss them. The specific mention of "GEO" in the context of challenges is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and management. Proficiency in its CMS, design tools, and responsive settings is essential.

• Google Search Console: Critical for monitoring website performance, identifying indexing issues, and understanding search queries.

• Google Analytics 4 (GA4): For tracking website traffic, user behavior, conversion events, and campaign performance.

Analytics & Reporting:

• SEO Tools (Ahrefs/SEMrush/Moz): Proficiency in at least one major SEO suite for keyword research, competitor analysis, backlink profiling, and site audits is highly preferred.

• Data Visualization Tools: While not explicitly mentioned, familiarity with tools that can help present data effectively (e.g., Google Data Studio, Tableau basics) is a plus.

CRM & Automation:

• While not the primary focus, understanding how website leads integrate into a CRM (Customer Relationship Management) system and any marketing automation workflows is beneficial. The firm likely uses a CRM to manage client inquiries generated through their website.

📝 Enhancement Note: The core technology stack revolves around Webflow and essential Google tools. The preferred SEO tools indicate a need for candidates who can leverage data for in-depth analysis and strategy. Understanding the downstream impact on CRM is a plus for a role focused on lead generation.

👥 Team Culture & Values

Operations Values:

• Integrity & Compassion: As a law firm, these are likely core values, extending to how client data is handled and how external communication (website) is managed.

• Excellence & Accountability: Emphasized by the Inc. Best Workplaces honor and the focus on performance-based bonuses. This translates to a commitment to high-quality work and taking ownership of results.

• Innovation & Adaptability: The embrace of GEO and AI search trends signifies a culture that values staying current and forward-thinking.

• Collaboration & Respect: Essential for a global, remote team, fostering a supportive environment where ideas are shared and valued.

Collaboration Style:

• Remote-First Communication: Expect a communication style that is primarily digital, utilizing tools like Slack, email, and video conferencing. Proactive communication and clear articulation are key.

• Data-Driven Discussions: Meetings and discussions are likely to be informed by data and performance metrics, fostering objective decision-making.

• Cross-Functional Partnerships: The role requires working effectively with marketing, and potentially client-facing legal teams, to ensure alignment and achieve shared goals.

📝 Enhancement Note: The company's values, derived from its industry and recognition, point towards a professional, ethical, and performance-driven culture. For a remote specialist, adaptability and strong digital communication skills are paramount to integrating into this culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Emerging Search Technologies: Staying ahead of the curve with AI-driven search (GEO) and its impact on traditional SEO practices can be challenging but offers significant growth potential.

• Balancing Webflow Management and SEO Strategy: Effectively allocating time and resources between ongoing website maintenance and strategic SEO initiatives.

• Proving ROI in a Remote Setting: Demonstrating the tangible impact of Webflow and SEO efforts through data and measurable results, particularly to a legal client base.

• Adapting to Global Market Nuances: If the firm targets clients in various regions, understanding potential localized search behaviors or content needs may present a challenge.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in Webflow, advanced SEO, GEO, and structured data through courses, webinars, and industry certifications.

• Exposure to Legal Marketing: Gaining insights into the unique marketing challenges and strategies within the legal services industry.

• Mentorship: Potential to learn from experienced marketing professionals within the firm, including those with global experience.

• Career Progression: Potential to transition from part-time to full-time, take on leadership of specific digital marketing areas, or contribute to broader GTM strategies.

📝 Enhancement Note: The primary challenges revolve around the dynamic nature of search technology and the need for remote professionals to demonstrate impact. Growth opportunities are strongly tied to specialization and the evolving digital landscape.

💡 Interview Preparation

Strategy Questions:

• "How would you approach optimizing a Webflow site for speed and crawlability?"

• "Describe your process for identifying and implementing on-page SEO improvements."

• "What steps would you take to structure content on our website for better performance in AI-driven search (GEO)?"

• "How do you prioritize SEO tasks when managing multiple website updates and campaigns simultaneously?"

Company & Culture Questions:

• "What do you know about the U.S. immigration law landscape, and how might that influence your SEO strategy for a law firm like ours?"

• "How do you stay updated on the latest SEO algorithm changes and AI search trends?"

• "Describe your experience working in a fully remote environment. What strategies do you use to stay productive and connected?"

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each SEO case study, clearly outline the problem, your solution (strategy and tactics), the tools you used, and the measurable results. Use charts and graphs to visualize data.

• Showcase Webflow Versatility: Highlight different types of Webflow projects you've worked on, demonstrating your ability to create user-friendly, responsive, and functional websites.

• Explain Your 'Why': For both Webflow and SEO decisions, be prepared to explain the reasoning behind your choices, linking them to business objectives and user needs.

• Address GEO Proactively: Even if you have limited direct GEO experience, explain your understanding of its principles and how you would adapt your SEO tactics to cater to AI search.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical application of Webflow and SEO skills, supported by data. The candidate must be ready to discuss their approach to emerging AI search technologies and articulate how their work contributes to business goals.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Tailor Your Resume: Highlight your Webflow experience and specific SEO accomplishments. Quantify your achievements with metrics and data points, especially those related to website performance, traffic growth, or ranking improvements.

• Curate Your Portfolio: Select 2-3 of your strongest Webflow projects and 2-3 impactful SEO case studies. Ensure they clearly demonstrate your skills in website management, technical SEO, on-page optimization, and ideally, any experience or understanding of GEO and structured data. Be ready to present these confidently.

• Prepare for Assessments: Be ready to complete any aptitude assessments that may be sent, focusing on demonstrating your practical Webflow and SEO knowledge.

• Research the Firm: Understand the Law Offices of Sabrina Li's services, target audience, and digital presence. Consider how your Webflow and SEO expertise can best serve their specific needs in the legal industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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