Webflow & SEO Specialist

📍 Job Overview

Job Title: Webflow & SEO Specialist

Company: Law Offices of Sabrina Li, P.C.

Location: Indonesia (Remote)

Job Type: Full-Time | Part-Time

Category: Digital Marketing Operations / GTM Operations (Website & SEO Focus)

Date Posted: 2026-04-23

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Manage and optimize the firm’s Webflow website, ensuring high performance, excellent user experience, and effective lead generation through strategic SEO implementation.

• Drive organic search visibility by implementing advanced on-page SEO techniques, technical SEO best practices, and structured data for both traditional search engines and emerging AI-driven search (GEO) platforms.

• Analyze website performance data using tools like Google Search Console and GA4 to identify opportunities for improvement, enhance crawlability and indexability, and deliver measurable results.

• Collaborate cross-functionally with marketing and other teams to align website strategy with broader business objectives, campaign goals, and evolving search landscape trends.

• Contribute to the firm's digital growth by staying abreast of the latest SEO algorithms, AI search developments, and Webflow best practices, translating insights into actionable strategies.

📝 Enhancement Note: While the title is "Webflow & SEO Specialist," the responsibilities and required skills indicate a role that bridges Website Management, Technical SEO, and emerging Generative Engine Optimization (GEO). This is a highly specialized GTM-adjacent operations role focused on digital presence optimization. The "Part-Time" employment type is noted, but the description also implies potential for expanded responsibilities, suggesting flexibility in hours or a path to full-time engagement based on performance. The company's recognition as an Inc. Best Workplaces honoree highlights a culture that values employee development and a supportive environment, which is a key differentiator for attracting top talent in specialized digital roles.

📈 Primary Responsibilities

• Maintain, update, and enhance the firm’s Webflow website, including content management, landing page creation, and proactive technical issue resolution.

• Execute comprehensive on-page SEO strategies, meticulously optimizing meta titles, descriptions, header tags, URL structures, and internal linking for improved search engine ranking and relevance.

• Implement and refine schema markup and structured data to enhance search engine understanding of website content, thereby improving rich snippet opportunities and AI search retrieval.

• Support Generative Engine Optimization (GEO) efforts by structuring website content for optimal AI indexing, focusing on clear hierarchical organization, semantic relevance, and the extraction of pertinent information.

• Monitor and report on website performance metrics using Google Search Console, GA4, and other relevant analytics tools, identifying trends and actionable insights.

• Conduct thorough website audits, assessing aspects such as site speed, mobile responsiveness, crawlability, indexability, and overall technical health to identify and prioritize optimization tasks.

• Collaborate closely with the marketing department to ensure website content, structure, and SEO efforts are aligned with current marketing campaigns, content strategies, and target audience search intent.

• Proactively research and stay informed about the latest SEO algorithm updates, search engine best practices, and emerging trends in AI-driven search (GEO), incorporating new knowledge into optimization strategies.

📝 Enhancement Note: The responsibilities emphasize a blend of technical website management and strategic SEO execution. The inclusion of "Generative Engine Optimization (GEO)" and structuring content for AI search is a forward-looking aspect that positions this role at the cutting edge of digital operations. The emphasis on collaboration with marketing suggests this role is integral to the Go-To-Market (GTM) function, ensuring digital assets effectively support lead generation and brand visibility.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of digital marketing principles, web development fundamentals, and SEO theory is essential. A degree in Marketing, Computer Science, Communications, or a related field is beneficial but not strictly required if equivalent experience is demonstrated.

Experience: Minimum of 2 years of hands-on experience managing and optimizing websites, with a strong focus on Webflow and SEO. Experience in a remote or international work environment is a plus.

Required Skills:

• Webflow Proficiency: Minimum 2 years of direct, hands-on experience with the Webflow platform, including CMS management, responsive design implementation, and site structure optimization.

• Technical SEO Expertise: Solid understanding of technical SEO principles, including site speed optimization, crawlability, indexability, mobile-friendliness, and core web vitals.

• On-Page SEO Mastery: Proven ability to optimize meta tags, headings, content, internal linking, and URL structures for maximum search engine visibility and relevance.

• Structured Data & Schema Markup: Experience implementing and verifying schema markup and structured data to enhance search engine understanding and visibility.

• Analytics Tool Proficiency: Demonstrated experience with website analytics platforms such as Google Analytics 4 (GA4) and Google Search Console for performance monitoring and analysis.

• Data Analysis & Interpretation: Ability to analyze website performance data, identify trends, and translate findings into clear, actionable recommendations for website and SEO improvements.

• Attention to Detail: Exceptional accuracy and meticulousness in website updates, SEO implementation, and data analysis.

• Independent Work Ethic: Proven ability to manage tasks effectively, prioritize workload, and work autonomously in a remote setting.

Preferred Skills:

• Generative Engine Optimization (GEO): Familiarity with or demonstrated experience in structuring content and websites for AI-driven search and retrieval.

• SEO Tools: Experience with advanced SEO platforms such as Ahrefs, SEMrush, Moz, or similar tools for keyword research, competitor analysis, and site audits.

• Content Hierarchy & Semantic Structuring: Strong understanding of how to organize content logically and semantically to improve both search engine and AI indexing.

• International SEO: Experience with SEO considerations for websites targeting multiple countries or languages.

• Agile/Scrum Methodologies: Familiarity with agile project management frameworks for iterative website development and optimization.

📝 Enhancement Note: The distinction between required and preferred skills highlights the emphasis on practical Webflow and SEO execution. The strong preference for GEO experience indicates the company's forward-thinking approach to digital visibility. The "2-5 years" AI-derived experience level aligns well with the required 2+ years of hands-on Webflow experience and the expectation of a solid understanding of SEO fundamentals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: Demonstrate at least 2-3 distinct Webflow projects where you were responsible for significant design, development, or optimization. Highlight the specific challenges and your solutions.

• SEO Performance Case Studies: Provide detailed case studies of SEO initiatives you've led, showcasing improvements in organic traffic, keyword rankings, conversion rates, or other relevant metrics. Quantify results whenever possible.

• Technical SEO Audit Examples: Include redacted examples of technical SEO audits you have conducted, outlining your methodology, identified issues, and proposed solutions.

• Structured Data Implementation: Showcase an example of schema markup or structured data implementation on a previous project, explaining the rationale and impact on search visibility.

Process Documentation:

• Website Maintenance Workflow: Outline your typical process for routine website maintenance, content updates, and bug fixing within a Webflow environment.

• SEO Audit & Implementation Process: Detail a structured approach to conducting website audits, identifying optimization opportunities, and implementing changes, including testing and verification steps.

• Performance Monitoring & Reporting Process: Describe your methodology for tracking website and SEO performance, including the tools used, key metrics monitored, and how insights are communicated to stakeholders.

• GEO Content Structuring Strategy: If applicable, illustrate your process for structuring content specifically to enhance its discoverability and usability by AI search engines.

📝 Enhancement Note: For a role focused on Webflow and SEO, a strong portfolio demonstrating practical application is crucial. The emphasis on case studies with quantifiable results and detailed process documentation will allow candidates to showcase their expertise in driving tangible improvements and their systematic approach to optimization. This is particularly important for evaluating a specialist who will work remotely.

💵 Compensation & Benefits

Salary Range: Based on the provided information (remote, full-time/part-time, 2-5 years experience, specialized skills in Webflow and SEO, targeting Indonesia and surrounding regions), a competitive salary range would be estimated. For a remote specialist in Indonesia, considering cost of living and regional market rates for specialized digital skills, an estimated annual salary range is approximately IDR 180,000,000 - IDR 360,000,000 (approximately $11,000 - $22,000 USD). This range is for full-time equivalent; part-time compensation would be prorated.

Benefits:

• Competitive Compensation: Salary commensurate with experience and demonstrated technical expertise.

• Performance-Based Bonuses: Opportunities for bonuses tied directly to measurable improvements in website performance, search visibility, and optimization outcomes, providing a direct link between contribution and reward.

• Flexible, Fully Remote Work Arrangement: Enjoy the freedom and flexibility of working from anywhere within the specified remote regions, promoting work-life balance.

• Opportunity for Growth: Potential for long-term collaboration and expanded responsibilities based on consistent performance and demonstrated value to the firm, offering a clear career progression path.

• Exposure to Global Teams: Work with a diverse, international team, gaining exposure to different markets and cross-cultural collaboration dynamics.

• Emerging Technology Focus: Engage with both traditional SEO and cutting-edge AI-driven search (GEO) strategies, keeping your skillset at the forefront of the industry.

Working Hours: The role is listed as Full-Time/Part-Time. For a full-time equivalent, standard working hours are expected to align with a typical 40-hour work week. However, the fully remote nature and part-time option offer significant flexibility. Candidates should clarify expected weekly hours and any core availability requirements during the interview process.

📝 Enhancement Note: The salary estimate is based on research for comparable remote Webflow and SEO Specialist roles in Southeast Asia, considering the company's US-based headquarters and its recognition as a top workplace. The benefits package emphasizes flexibility, performance recognition, and professional development, aligning with the company's stated values. Clarification on the exact weekly hours for the part-time/full-time designation is crucial for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services (U.S. Immigration Law). The firm specializes in navigating complex immigration legal challenges for individuals, families, and businesses. This industry demands accuracy, integrity, and a client-centric approach.

Company Size: The company is described as a "leading, full-service U.S. immigration law firm with offices in Los Angeles, Pasadena, Santa Ana, and Dallas, as well as international operations across Asia, Africa and Central and South America." This suggests a mid-to-large sized firm with a significant global footprint, likely employing hundreds of individuals across various roles.

Founded: The founding date is not explicitly stated, but the firm's established presence and multiple office locations indicate a history of growth and stability. The mention of being a "2025 Inc. Best Workplaces honoree" underscores a commitment to a positive and evolving workplace culture.

Team Structure:

• Operations Team: While not explicitly detailed, the Webflow & SEO Specialist will likely be part of a broader digital marketing or operations department. This team is responsible for managing the firm's online presence, lead generation infrastructure, and digital marketing initiatives.

• Cross-Functional Collaboration: The role requires close collaboration with the marketing team, and potentially with legal staff to ensure content accuracy and relevance. The international scope of the firm also implies collaboration with teams across different regions.

• Reporting Structure: The specialist will likely report to a Marketing Manager, Digital Marketing Lead, or a Head of Operations, depending on the internal structure.

Methodology:

• Data-Driven Optimization: The firm's emphasis on performance metrics and measurable improvements suggests a data-driven approach to digital marketing and website management.

• Client-Centricity: As a law firm, client needs and service excellence are paramount. This translates to website design and content that is informative, accessible, and user-friendly for potential clients.

• Continuous Improvement: The Inc. Best Workplaces recognition and focus on professional development indicate a culture that encourages ongoing learning and refinement of processes and strategies.

Company Website: https://sabrinali.law/

📝 Enhancement Note: The operations context for a law firm is unique, focusing on enabling client acquisition and retention through effective digital channels rather than direct sales. The "Webflow & SEO Specialist" role is critical for attracting and informing potential clients, making it a vital part of the firm's GTM operations. The company's award-winning culture is a significant draw for candidates seeking a supportive and growth-oriented remote environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Specialist, indicating a need for focused expertise in Webflow and SEO. It's suitable for professionals with 2-5 years of experience who are adept at executing specific digital operations tasks. The role requires a blend of technical skill, analytical ability, and strategic thinking for optimization.

Reporting Structure: The Webflow & SEO Specialist will likely report to a manager within the marketing or digital operations team. This individual will be responsible for executing tasks as directed but also for proactively identifying and recommending improvements.

Operations Impact: The operations impact of this role is significant:

• Lead Generation: Directly influences the volume and quality of organic leads generated through search engines and AI discovery platforms.

• Brand Visibility & Reputation: Enhances the firm's online presence, brand authority, and credibility within the competitive U.S. immigration law market.

• User Experience: Improves the overall experience for potential clients visiting the website, guiding them effectively through information and contact points.

• Efficiency: Optimizes website performance, reducing bounce rates and improving conversion funnels, thereby increasing the efficiency of marketing spend.

Growth Opportunities:

• Expanded Responsibilities: Potential to take on more complex SEO projects, manage larger website initiatives, or oversee specific content optimization strategies.

• Specialization Advancement: Deepen expertise in GEO, advanced technical SEO, or Webflow development, becoming a go-to subject matter expert within the firm.

• Leadership Potential: With proven success and expanded responsibilities, opportunities may arise to mentor junior team members or lead small project teams within the digital operations function.

• Full-Time Conversion: If initially part-time, demonstrated performance and business needs could lead to a full-time position with increased benefits and responsibilities.

📝 Enhancement Note: The description clearly outlines a growth path from specialist to a more senior or leadership role, especially given the company's emphasis on professional development and long-term collaboration. The opportunity to work with emerging GEO trends is a significant growth driver for digital operations professionals.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside of a traditional office setting, allowing for maximum flexibility in location.

Office Location(s): The role is open to candidates located in the Philippines, Malaysia, Indonesia, Taiwan, and China. These locations are within specific time zones that may require some overlap with US-based teams for effective collaboration.

Workspace Context:

• Autonomy and Flexibility: Candidates will work independently, managing their own schedules and workspace, fostering a high degree of autonomy.

• Digital Collaboration Tools: Expect to utilize various digital communication and collaboration tools (e.g., Slack, Zoom, project management software) to interact with colleagues and managers.

• Technology Focus: The role is inherently tech-driven, requiring a stable internet connection and a reliable computing setup to manage Webflow, SEO tools, and communication platforms.

• Cross-Cultural Interaction: Opportunities to collaborate with colleagues from diverse geographical and cultural backgrounds, enriching the work experience.

Work Schedule: The role is listed as Full-Time/Part-Time. For a full-time equivalent, a standard 40-hour work week is typical, but the remote nature allows for flexible scheduling. Candidates should be prepared for potential core hours that may require overlap with US business hours for meetings and urgent tasks, although the primary work can be done asynchronously.

📝 Enhancement Note: The remote work environment is a key attraction. The specified geographic regions suggest a need for candidates to manage time zone differences effectively, particularly when collaborating with the US-based firm. This aspect is critical for successful remote operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Resume and cover letter screening, focusing on Webflow experience, SEO fundamentals, and GEO interest.

• Skills Assessment: Candidates may be required to complete an online aptitude assessment to evaluate proficiency in Webflow, SEO concepts, and analytical skills.

• Technical Interview: A discussion with a hiring manager or team lead to delve deeper into Webflow capabilities, SEO strategies, experience with analytics tools, and understanding of GEO principles. Expect scenario-based questions and discussions about past projects.

• Portfolio Presentation: Candidates will likely be asked to present a selection of their work from their portfolio, demonstrating their Webflow skills, SEO success stories, and problem-solving approaches.

• Culture Fit & Final Interview: A final conversation to assess alignment with the firm's culture, remote work practices, and overall fit within the team.

Portfolio Review Tips:

• Quantify Achievements: For SEO case studies, clearly present metrics such as percentage increases in organic traffic, keyword ranking improvements, conversion rate lifts, or lead generation growth.

• Showcase Webflow Versatility: Highlight different aspects of your Webflow expertise, from basic page updates to complex CMS setups, custom interactions, or performance optimizations.

• Explain Your Process: For each portfolio piece, briefly outline your thought process, the challenges you faced, the steps you took, and the rationale behind your decisions.

• Tailor to GEO: If you have GEO experience, specifically highlight how you've structured content or implemented technical elements to benefit AI search.

• Visual Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a dedicated website, a PDF document, or a presentation deck.

Challenge Preparation:

• Webflow Problem-Solving: Be prepared for hypothetical scenarios where you might need to troubleshoot a Webflow issue (e.g., responsiveness problems, CMS errors, speed optimization).

• SEO Strategy Scenarios: Anticipate questions about how you would approach improving SEO for a specific page or section of the website, or how you would address a drop in organic traffic.

• GEO Application: Be ready to discuss how you would adapt SEO strategies for AI-driven search, potentially using examples of content structuring or keyword research.

• Tool Proficiency Demonstration: Be able to articulate your experience and comfort level with Google Search Console, GA4, and any other SEO tools listed in the qualifications.

📝 Enhancement Note: The emphasis on an aptitude assessment and a portfolio presentation indicates a strong focus on practical skills and demonstrable results. Candidates should prepare to showcase their Webflow abilities and SEO impact with concrete examples, especially regarding the emerging GEO aspect.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and management. Proficiency in its visual editor, CMS, responsive design features, and custom code integration is essential.

• Google Search Console: Critical for monitoring website performance in Google Search, identifying indexing issues, and understanding search queries.

• Google Analytics 4 (GA4): Essential for tracking website traffic, user behavior, conversions, and campaign performance.

• SEO Platforms (Ahrefs, SEMrush, Moz): Experience with at least one of these comprehensive SEO suites is preferred for keyword research, competitor analysis, site audits, and backlink profiling.

Analytics & Reporting:

• GA4: For in-depth website analytics and user behavior tracking.

• Google Search Console: For search performance, indexing status, and technical SEO insights.

• Webflow Analytics: Basic site performance metrics directly within the Webflow dashboard.

• Spreadsheet Software (e.g., Google Sheets, Excel): For data manipulation, analysis, and creating custom reports.

CRM & Automation:

• While not explicitly mentioned as a primary tool for this role, an understanding of how website performance and SEO data can feed into CRM systems (like Salesforce or HubSpot) or marketing automation platforms (like Mailchimp, ActiveCampaign) to inform lead nurturing and customer segmentation would be beneficial. The firm might use a CRM for managing client inquiries generated through the website.

📝 Enhancement Note: The technology stack is heavily focused on website management and organic search optimization. Proficiency in Webflow and core Google tools is non-negotiable. Experience with advanced SEO suites and an understanding of how these tools integrate with broader marketing operations (CRM, automation) are highly valued.

👥 Team Culture & Values

Operations Values:

• Integrity & Professionalism: Upholding the highest ethical standards, essential for a law firm and for handling sensitive client information and data.

• Client-Centricity: Prioritizing the needs and experience of potential clients, ensuring the website is a valuable resource and an effective point of contact.

• Excellence & Accountability: Striving for high-quality work, taking ownership of tasks, and being accountable for achieving measurable results in website performance and SEO.

• Collaboration & Respect: Working effectively with a diverse, global team, valuing different perspectives, and fostering a supportive and respectful remote work environment.

• Continuous Learning: Embracing new technologies and trends, particularly in the evolving landscape of SEO and AI-driven search, to maintain a competitive edge.

Collaboration Style:

• Remote-First Communication: Primarily asynchronous communication, with clear and concise messaging via digital platforms. Scheduled meetings for key discussions and updates.

• Data-Informed Discussions: Decisions and recommendations will be backed by data and performance metrics.

• Proactive Contribution: Encouraging team members to share insights, propose solutions, and actively contribute to improving digital operations and website effectiveness.

• Cross-Functional Partnership: Working closely with marketing and potentially legal teams to ensure alignment and achieve shared goals.

📝 Enhancement Note: The firm's values, particularly integrity, client-centricity, and continuous learning, are critical for any role, but especially for a specialist representing the firm online. The collaborative style emphasizes remote work best practices and data-driven decision-making, which are hallmarks of effective operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Search Landscape: Keeping pace with frequent Google algorithm updates and the rapid development of AI-driven search (GEO) requires continuous learning and adaptation.

• Balancing Webflow & SEO: Effectively managing both the technical implementation within Webflow and the strategic SEO efforts to ensure they complement each other.

• Remote Collaboration: Maintaining strong communication and alignment with a globally distributed team across different time zones.

• Measuring GEO Impact: Developing methodologies to accurately measure the impact of GEO strategies, which are still emerging and evolving.

• Balancing Part-Time vs. Full-Time Expectations: Clarifying the exact weekly hours and workload expectations, especially if transitioning from part-time to full-time.

Learning & Development Opportunities:

• GEO Specialization: Deep dive into Generative Engine Optimization techniques, becoming an expert in this new frontier of search.

• Advanced Webflow Techniques: Explore more complex Webflow features, custom code integrations, and advanced performance optimization.

• Industry Certifications: Pursue certifications in SEO (e.g., Google Analytics certifications, specific SEO tool certifications) to further validate expertise.

• Cross-Functional Exposure: Gain a deeper understanding of the legal industry and marketing strategies by working closely with other departments.

• Mentorship: Potential to receive mentorship from experienced digital marketing professionals or leaders within the firm.

📝 Enhancement Note: The challenges are forward-looking, particularly regarding GEO, offering a significant opportunity for a candidate who is eager to learn and innovate. The firm's commitment to professional development positions these challenges as growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for optimizing a Webflow website for speed and core web vitals." (Focus on practical steps, tools, and metrics.)

• "How would you approach improving the organic search rankings for a specific practice area page on our website?" (Expect discussion of keyword research, content gaps, on-page optimization, and backlink strategy.)

• "What is your understanding of Generative Engine Optimization (GEO), and how would you apply it to our current website?" (Prepare to discuss content structuring, semantic relevance, and AI indexing.)

Company & Culture Questions:

• "Why are you interested in working for a law firm, specifically in the U.S. immigration law space?" (Connect your skills to client needs and the firm's mission.)

• "How do you manage your time and stay productive in a fully remote, part-time/full-time role?" (Highlight your self-discipline, prioritization skills, and communication habits.)

• "How do you stay updated on the latest SEO trends and algorithm changes?" (Mention specific resources, publications, or communities you follow.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, start with the objective, explain your approach, detail the execution, and conclude with the measurable results.

• Highlight Webflow Specifics: Point out unique Webflow features or integrations you utilized and how they contributed to the project's success.

• Demonstrate SEO Impact: Clearly link your SEO efforts to tangible outcomes like traffic increases, improved rankings, or higher conversion rates.

• Address GEO: If possible, use examples to illustrate how you've optimized content for AI understanding or search.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your technical implementation, data analysis, and decision-making process.

📝 Enhancement Note: The interview preparation emphasizes practical application, strategic thinking regarding SEO and GEO, and cultural fit for a remote, globally distributed team. Candidates should be ready to articulate their processes and demonstrate quantifiable results from their portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight specific Webflow experience, SEO accomplishments, and any exposure to GEO or AI search strategies. Use keywords from the job description to optimize for ATS.

• Craft a Compelling Cover Letter: Briefly explain your interest in the role, your relevant Webflow and SEO expertise, and why you are a good fit for a remote, international team within a law firm.

• Prepare Your Portfolio: Organize your Webflow projects and SEO case studies. Ensure they clearly demonstrate your skills, showcase quantifiable results, and are ready for presentation.

• Research the Firm: Familiarize yourself with the Law Offices of Sabrina Li, P.C., their practice areas, and their online presence. Understand their mission and client base to better tailor your responses.

• Practice Interview Questions: Rehearse answers to common interview questions, focusing on strategy, problem-solving, and your experience with Webflow, SEO, and remote collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.