Community Marketing Manager - Figma Weave (New York, United States)

📍 Job Overview

Job Title: Community Marketing Manager - Figma Weave

Company: Figma

Location: New York, NY, United States

Job Type: Full-time

Category: Marketing / Community Management

Date Posted: May 01, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the growth and engagement of Figma Weave's artist community through strategic Discord management and proactive community operations.

• Develop and execute engaging community programming, including workshops, challenges, and live sessions, to foster a vibrant and supportive ecosystem.

• Cultivate and manage creative partnerships with schools, artists, and studios, facilitating co-branded initiatives and collaborative events.

• Act as a crucial feedback conduit, capturing community insights to inform product development and marketing strategies for the Weave platform.

• Build and maintain strong relationships with community artists, supporting their work and celebrating their contributions to the platform.

📝 Enhancement Note: This role is positioned within Figma's "Weave" initiative, focusing on AI-native craft and creativity, bridging AI capabilities with human artistic expression. The Community Marketing Manager will be instrumental in building and nurturing the core artist community that drives this mission. The emphasis on "people-first" and "hands-on" indicates a highly interactive and relationship-driven role.

📈 Primary Responsibilities

• Oversee the daily operations of the Discord server, including content moderation, event scheduling, user support, and prompt response to community inquiries.

• Design and implement a calendar of community events and activities, such as creative challenges, skill-sharing workshops, and live Q&A sessions with artists and product teams.

• Identify, vet, and onboard strategic partners from educational institutions, creative studios, and individual artist communities to expand Weave's reach and impact.

• Coordinate and execute co-branded events and content initiatives with partners, ensuring alignment with Figma Weave's brand and community goals.

• Develop and maintain comprehensive resource libraries, onboarding guides, and post-event follow-up materials to enhance member understanding and utilization of the Weavy platform.

• Proactively engage with community artists, providing support, spotlighting their work through dedicated content, and tracking their participation and impact.

• Systematically collect, analyze, and synthesize user feedback, sentiment, and trend data from community interactions, translating these insights into actionable recommendations for product, marketing, and engineering teams.

• Represent Figma Weave at community events, online and potentially in-person, acting as a knowledgeable and enthusiastic brand ambassador.

• Collaborate closely with cross-functional teams, including Product, Marketing, and Creative departments, to ensure community initiatives are aligned with broader company objectives and product roadmaps.

• Monitor key community health metrics, such as engagement rates, member growth, sentiment analysis, and participation in programs, reporting on performance and identifying areas for improvement.

📝 Enhancement Note: The responsibilities highlight a blend of direct community management, strategic program development, partnership cultivation, and internal stakeholder collaboration. The focus on "feedback pipeline" and "user feedback loops" underscores the importance of this role in informing product strategy within the AI-native creative space.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Marketing, Communications, Fine Arts, Design, or a related field is highly beneficial.

Experience: Minimum of 5 years of progressive experience in building, scaling, and managing engaged online communities, with a strong preference for those with experience in creative technology, design tools, or the Generative AI (GenAI) space.

Required Skills:

• Discord Expertise: Proven hands-on experience in structuring Discord servers, including channel organization, role management, bot integration, and effective moderation strategies.

• Community Operations: Demonstrated ability to manage the day-to-day life of a large online community, including content moderation, event coordination, and user support.

• Program Development & Execution: Skill in planning, organizing, and executing community programs, such as challenges, workshops, and live events, from concept to completion.

• Partnership Management: Ability to identify, cultivate, and manage relationships with external partners, including educational institutions, creative professionals, and studios.

• Communication & Representation: Exceptional written and verbal communication skills in English, with the ability to articulate complex ideas clearly, host engaging conversations, and represent the brand's creative tone confidently.

• Cross-functional Collaboration: Proven ability to build strong working relationships and collaborate effectively with diverse internal teams, including Marketing, Product, and Creative departments.

• Proactive & Organized Builder: A self-starter mentality with strong organizational skills, capable of managing multiple projects simultaneously in a fast-paced environment and driving initiatives from ideation to successful execution.

• User Feedback Synthesis: Competency in gathering, analyzing, and synthesizing qualitative and quantitative user feedback to generate actionable insights.

Preferred Skills:

• Experience in hosting and facilitating workshops or community events.

• Background or demonstrable interest in design, art education, or creator economy programs.

• Familiarity with GenAI tools and their application in creative workflows.

• Experience with community analytics platforms and reporting.

📝 Enhancement Note: The emphasis on "creative tech, design tools, or GenAI spaces" and "Discord expertise" are critical differentiators for this role. Candidates should be prepared to showcase how they've managed communities in similar cutting-edge, creative industries and mastered platforms like Discord for community building.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Community Growth Case Studies: Showcase examples of communities you have built or significantly scaled, detailing your strategies, implemented programs, and measurable growth outcomes (e.g., member acquisition, engagement rates, retention).

• Discord Server Structure & Management: Provide screenshots or detailed descriptions of Discord server setups you have managed, highlighting channel organization, moderation policies, event structures, and community guidelines.

• Event & Program Design: Include examples of community events or programs you have conceptualized and executed, such as workshops, challenges, or live sessions, detailing objectives, execution plans, and post-event analysis.

• Partnership & Collaboration Examples: Document instances where you have successfully identified and managed collaborations with external partners, showcasing the outcomes and mutual benefits.

• Feedback Loop Documentation: Illustrate how you have captured, analyzed, and reported community feedback, demonstrating the process by which this feedback informed product or marketing decisions.

Process Documentation:

• Community Engagement Framework: Outline your approach to fostering authentic engagement, building relationships, and creating a positive community culture.

• Moderation & Conflict Resolution Protocols: Detail your established protocols for community moderation, handling disputes, and ensuring a safe and respectful environment.

• Onboarding & Resource Management: Describe your methods for onboarding new community members and managing resource libraries or educational materials.

• Metrics & Reporting Framework: Present your system for tracking key community performance indicators (KPIs) and generating reports for stakeholders, demonstrating how you measure success and identify areas for optimization.

📝 Enhancement Note: A strong portfolio for this role should clearly demonstrate practical experience in community building and management, with tangible examples of how the candidate has driven engagement, managed platforms like Discord, and translated community feedback into actionable business insights. The focus on "process" implies a need to show a structured and repeatable approach to community operations.

💵 Compensation & Benefits

Salary Range: $105,000 - $221,000 USD per year.

Note on Salary: This range is for the New York hub office. Actual compensation will be determined based on objective assessments of individual qualifications, skills, prior relevant experience, potential impact, scope of the role, market demands, and specific work location. For remote positions, salaries are localized between 80% and 100% of the listed range.

Benefits:

• Health Insurance

• Dental Insurance

• Vision Insurance

• Retirement plan with company contribution

• Parental leave

• Reproductive or family planning support

• Mental health and wellness benefits

• Generous Paid Time Off (PTO)

• Company recharge days

• Learning and development stipend

• Work from home stipend

• Cell phone reimbursement

• Equity (stock options)

• Potential for sales incentive pay (if applicable to specific role nuances within the broader team)

• Annual bonus plan (for eligible non-sales roles)

Working Hours: The role is full-time, typically implying around 40 hours per week. While the role is on-site at the New York Hub, flexibility may be offered based on team needs and project demands, though core hours will be expected for in-person collaboration and event management.

📝 Enhancement Note: The broad salary range suggests significant variation based on experience and the specific level at which the candidate is hired. The comprehensive benefits package, including equity and a substantial learning stipend, highlights Figma's commitment to employee well-being and professional development, particularly relevant for a role focused on community growth and innovation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Design Tools / Generative AI. Figma is a leader in collaborative design tools, and the "Weave" initiative signals a strategic pivot into the rapidly evolving Generative AI space for creative professionals.

Company Size: Figma is a rapidly growing, well-funded tech company that has achieved significant market traction. While exact employee numbers fluctuate, it's considered a mid-to-large-sized tech organization with a global presence and substantial resources.

Founded: Figma was founded in 2012, establishing a strong track record and market presence before venturing into new frontiers like AI. This history provides a foundation of stability and expertise.

Team Structure:

• The Community Marketing Manager will likely be part of a broader Marketing or Go-to-Market (GTM) team, with a direct reporting line to a Community Lead, Senior Marketing Manager, or Head of Community.

• The role requires close collaboration with Product Management (for feedback integration and roadmap input), Engineering (for technical aspects of the platform), and other Marketing functions (Content, Brand, Growth).

Methodology:

• Data-Driven Community Growth: The approach to community management will likely be heavily data-informed, using analytics to track engagement, identify trends, and measure the impact of programs.

• Iterative Development & Feedback: Consistent with Agile methodologies, the team will likely embrace an iterative approach, using community feedback to rapidly refine the Weavy platform and its associated programs.

• Creator-Centric Engagement: A core methodology will be prioritizing the needs and experiences of artists and creators, ensuring they feel valued, supported, and empowered to use the platform.

• Cross-functional Synergy: Emphasis on breaking down silos and fostering seamless collaboration between community, product, and marketing teams to ensure a unified and effective GTM strategy.

Company Website: https://www.figma.com/

📝 Enhancement Note: Figma's culture is known for its collaborative and user-centric approach. The "Weave" initiative suggests a dynamic, forward-thinking environment focused on innovation at the intersection of AI and creativity. Candidates should be prepared for a fast-paced, high-growth culture that values proactive problem-solving and continuous learning.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-to-senior level position within the community management or marketing function. It demands strategic thinking, independent project ownership, and the ability to influence product direction through community insights. It's a key contributor role with significant autonomy.

Reporting Structure: The Community Marketing Manager will report to a senior leader within the Marketing or Community team, likely overseeing specific community programs or platforms. This structure allows for mentorship and guidance while providing ample opportunity for individual contribution and impact.

Operations Impact: The Community Marketing Manager's work will directly impact Figma Weave's success by:

• Driving Adoption: Fostering a strong, engaged community encourages new users to join and existing users to deepen their platform usage.

• Gathering Product Insights: The community serves as a vital source of real-world user feedback, directly influencing product roadmap prioritization and feature development for AI-creative tools.

• Building Brand Advocacy: A thriving community cultivates brand loyalists and advocates who can organically promote Weave through word-of-mouth and content creation.

• Supporting Educational Initiatives: By engaging with educators and artists, the role helps establish Weave as a valuable tool in creative education and professional workflows.

Growth Opportunities:

• Specialization in AI & Creative Tech: Deepen expertise in the rapidly evolving GenAI and creative technology landscape, becoming a subject matter expert.

• Leadership in Community Strategy: Progress into roles with broader community strategy responsibilities, managing larger teams or multiple community platforms.

• Transition to Product Marketing or GTM Roles: Leverage deep community understanding and cross-functional experience to move into product marketing, GTM strategy, or brand management roles.

• Mentorship and Team Building: Opportunity to mentor junior community managers and contribute to building out the community function within Figma Weave.

• Access to Learning & Development: Utilize the provided stipend for courses, conferences, and certifications relevant to community building, AI, marketing, and creative technologies.

📝 Enhancement Note: This role offers a significant opportunity for career growth, particularly for individuals interested in the burgeoning field of AI in creative applications. The direct impact on product development and market adoption positions this role as strategically important within Figma Weave.

🌐 Work Environment

Office Type: The role is based at Figma's New York Hub, indicating a physical office environment. The company emphasizes in-person onboarding and requires cameras on during video interviews, suggesting a preference for in-person collaboration and connection.

Office Location(s): New York, NY. Specific details about the hub's amenities, accessibility, and proximity to public transportation would be beneficial for candidates.

Workspace Context:

• Collaborative Hub: The New York Hub is designed to foster collaboration, with spaces conducive to team meetings, brainstorming sessions, and cross-functional work.

• Technology-Rich Environment: As a leading tech company, expect access to modern technology, tools, and infrastructure necessary for effective community management and creative work.

• Team Interaction: The on-site nature of the role facilitates direct interaction with colleagues, fostering team cohesion and spontaneous idea exchange within the community and broader marketing teams.

Work Schedule: This is a full-time, on-site position. While core business hours will apply, community management often requires flexibility to engage with a global audience across different time zones, particularly for Discord activities, which can be 24/7. However, the primary expectation is presence at the New York Hub during standard working hours.

📝 Enhancement Note: The on-site requirement for the New York Hub is a key factor. Candidates must be willing and able to work from this location. The emphasis on in-person onboarding and video call camera usage suggests a culture that values direct human connection and team presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and conduct a brief screening call to assess basic qualifications and cultural fit.

• Hiring Manager Interview: A more in-depth discussion with the hiring manager focusing on experience, community management philosophy, strategic thinking, and understanding of the Figma Weave mission.

• Portfolio Review & Case Study: Candidates will likely present a portfolio showcasing their community management successes, with a focus on specific case studies demonstrating growth, engagement strategies, and problem-solving. This may include a pre-assigned task or challenge related to community building or engagement for the Figma Weave platform.

• Cross-functional Interviews: Interviews with key stakeholders from Product, Marketing, or Creative teams to evaluate collaboration skills, communication effectiveness, and understanding of how community impacts broader business objectives.

• Final Interview: A concluding interview, possibly with a senior leader, to discuss overall fit, career aspirations, and final alignment with Figma's values and the Weave initiative.

Portfolio Review Tips:

• Quantify Impact: For each community initiative or project, clearly articulate the measurable results using key metrics (e.g., growth percentage, engagement rate increase, retention improvement, qualitative feedback trends).

• Showcase Process: Detail your strategic approach, the specific tools and platforms used (especially Discord), and the steps taken to achieve outcomes. Emphasize your ability to manage complex projects and adapt to challenges.

• Highlight Creator Focus: Demonstrate your understanding of and passion for supporting creators and artists. Show how you've built genuine connections and fostered a supportive environment.

• Tailor to Weave: Connect your past experiences and portfolio examples to the specific goals and context of Figma Weave, emphasizing your understanding of AI's role in creativity and your ability to build a community around such innovation.

• Presentation Clarity: Prepare a concise and visually engaging presentation. Be ready to articulate your thought process and answer questions about your strategic decisions and challenges encountered.

Challenge Preparation:

• Discord Strategy Simulation: Be prepared to outline a hypothetical Discord community strategy for a new AI creative tool, including channel structure, moderation approach, initial engagement tactics, and growth plans.

• Partnership Pitch: Practice articulating the value proposition for potential creative partners or educational institutions to collaborate with Figma Weave.

• Feedback Analysis: Be ready to discuss how you would analyze community feedback to identify key product improvement areas or new feature ideas for an AI creative platform.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on practical application of community management skills, strategic thinking, and a genuine understanding of the creative and AI landscape. The portfolio review is a critical component, requiring candidates to demonstrate concrete results and a clear, replicable methodology.

🛠 Tools & Technology Stack

Primary Tools:

• Discord: Essential for day-to-day community management, moderation, event hosting, and direct engagement. Advanced proficiency is expected.

• Community Management Platforms (e.g., Khoros, Discourse, Tribe): While not explicitly mentioned, familiarity with broader community platforms may be beneficial for broader strategy or integration.

• Project Management Software (e.g., Asana, Trello, Jira): For managing community initiatives, events, and cross-functional projects.

Analytics & Reporting:

• Discord Analytics: Utilizing built-in Discord analytics and potentially third-party tools for monitoring server activity, engagement, and growth.

• Spreadsheet Software (e.g., Google Sheets, Excel): For data analysis, tracking KPIs, and creating custom reports.

• Data Visualization Tools (e.g., Tableau, Looker Studio): Potentially used for creating dashboards to communicate community performance to stakeholders.

• Community Analytics Platforms: Tools that aggregate data from various community touchpoints to provide a holistic view of community health.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Understanding how community engagement can feed into CRM data for broader marketing and sales insights.

• Automation Tools (e.g., Zapier, IFTTT): For automating repetitive tasks within Discord or for integrating community data with other systems.

• Communication Platforms (e.g., Slack, Zoom): For internal team communication and virtual event hosting.

📝 Enhancement Note: Proficiency with Discord is non-negotiable. Beyond that, candidates should highlight any experience with tools that help them measure, analyze, and report on community engagement and growth, as well as those that streamline operations and enhance collaboration.

👥 Team Culture & Values

Operations Values:

• Grow as you go: This core Figma value emphasizes continuous learning, adaptability, and embracing new challenges. For this role, it means staying current with community trends, AI developments, and evolving user needs.

• User-Centricity: A deep understanding and prioritization of the artist and creator experience. Decisions should be made with the community's best interests at heart.

• Collaboration & Transparency: Open communication and a willingness to work closely with diverse teams to achieve shared goals. Sharing insights and processes openly.

• Data-Driven Decision Making: Utilizing data and analytics to inform strategy, measure success, and identify opportunities for improvement in community programs and platform features.

• Passion for Craft & Creativity: A genuine appreciation for design, art, and the creative process, which will resonate with the community and inform authentic engagement.

Collaboration Style:

• Proactive & Integrated: Actively seeking opportunities to collaborate with Product, Marketing, and Creative teams, bringing community insights to the forefront of discussions.

• Feedback-Oriented: Fostering a culture of constructive feedback, both for community members and within internal teams, to drive continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and community engagement strategies across the marketing and GTM functions.

• Experimentation: A willingness to test new community initiatives, engagement tactics, and event formats, learning from both successes and failures.

📝 Enhancement Note: The "Grow as you go" value is particularly relevant for a role in a rapidly evolving field like AI. Candidates should demonstrate a proactive, learning-oriented mindset and an ability to adapt to new technologies and community dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying abreast of fast-paced advancements in AI and their implications for creative tools and workflows, and translating these into community discussions and educational content.

• Balancing Community Needs with Product Roadmap: Effectively managing community expectations while aligning with strategic product priorities and development timelines.

• Scaling Community Operations: Developing robust processes and systems to effectively manage a growing and increasingly diverse artist community.

• Fostering Authentic Engagement: Cultivating genuine connections and meaningful interactions in an online space, moving beyond superficial engagement to build a loyal and supportive ecosystem.

• Measuring ROI of Community Efforts: Demonstrating the tangible business impact and return on investment of community management initiatives to stakeholders.

Learning & Development Opportunities:

• AI & Creative Tech Specialization: Deepen knowledge in cutting-edge AI applications for design and creativity through internal resources, external courses, and industry events.

• Advanced Community Strategy: Develop expertise in scaling community programs, building community governance models, and leveraging advanced analytics for strategic decision-making.

• Cross-Functional Acumen: Gain a deeper understanding of product development, marketing strategy, and go-to-market planning through close collaboration with these teams.

• Leadership Development: Opportunities to take on more responsibility, mentor junior team members, and potentially lead specific community initiatives or projects.

• Industry Conferences & Networking: Access to attend relevant industry events in creative tech, community building, and AI to foster professional growth and network with peers.

📝 Enhancement Note: The challenges are inherent to working at the forefront of technology and community building. The growth opportunities are substantial, offering a path to specialization and leadership within a high-impact area of the company.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to building a thriving online community from the ground up, specifically for a new AI-powered creative tool. What would be your first 90 days?" (Focus on phased approach, initial engagement, and growth strategy).

• "How do you balance managing community expectations with the realities of product development timelines and priorities? Provide an example." (Emphasize communication, transparency, and feedback synthesis).

Company & Culture Questions:

• "What excites you about Figma's mission, particularly the 'Figma Weave' initiative focused on AI and creativity?" (Show genuine interest and understanding of the company's direction).

• "How do you embody Figma's value of 'Grow as you go' in your professional development and community management approach?" (Provide concrete examples of learning and adaptation).

Portfolio Presentation Strategy:

• Narrative Structure: Frame your portfolio presentations as stories. Start with the challenge or goal, detail your strategic approach and execution, and conclude with the measurable outcomes and key learnings.

• Visual Engagement: Use clear, concise visuals (screenshots, charts, graphs) to illustrate your points and make your data compelling. Avoid dense text.

• Focus on Impact: For each case study, clearly articulate the "so what?" – what was the business impact, user benefit, or strategic value of your work?

• Demonstrate Process: Be prepared to walk through the "how." Explain the specific steps you took, the tools you used, and your decision-making process.

• Interactive Elements: If possible, prepare a brief live demo or interactive element related to Discord or a community program to showcase your hands-on skills.

📝 Enhancement Note: Interviewers will be assessing not only your technical community management skills but also your strategic thinking, adaptability, and alignment with Figma's culture and the specific vision of Figma Weave. Be ready to speak concretely about your past experiences and how they translate to this role.

📌 Application Steps

To apply for this Community Marketing Manager position:

• Submit Your Application: Complete the application through the provided link on Greenhouse.

• Tailor Your Resume: Optimize your resume to highlight your experience in community management, Discord expertise, creative tech/GenAI spaces, partnership building, and program execution, using keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your most impactful community management projects. For each, prepare a concise case study detailing the objective, your strategy, key actions, results (with metrics), and lessons learned. Ensure it showcases your Discord proficiency and ability to drive engagement.

• Prepare Your Presentation: Practice presenting your portfolio case studies. Focus on clear storytelling, quantifiable results, and demonstrating how your experience aligns with Figma Weave's mission and the specific responsibilities of this role.

• Research Figma Weave: Thoroughly research Figma, its products, and the "Figma Weave" initiative. Understand their position in the market, their focus on AI and creativity, and articulate why you are passionate about contributing to this specific mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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