Web Designer (Remote from Switzerland)

📍 Job Overview

Job Title: Web Designer

Company: Jobgether (Partner Company)

Location: Switzerland

Job Type: Full-time

Category: Web Design & Implementation / Digital Marketing Operations

Date Posted: 2026-01-20

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and implement high-performing websites and landing pages to drive user engagement and conversions.

• Collaborate cross-functionally with marketing and sales teams to translate messaging into visually compelling digital assets.

• Maintain and evolve a comprehensive design system across web and marketing collateral, ensuring brand consistency.

• Optimize existing digital assets based on analytics, user feedback, and A/B testing to enhance user experience and conversion rates.

• Create a wide range of sales enablement materials, including pitch decks, one-pagers, and campaign visuals, to support business growth initiatives.

📝 Enhancement Note: This role is positioned as a hybrid of a Web Designer and a Digital Marketing Operations specialist, focusing heavily on conversion optimization and the practical implementation of marketing and sales collateral. The emphasis on "real, shipped websites" and "production-focused environment" highlights the need for a results-oriented individual.

📈 Primary Responsibilities

• Design and build new responsive, mobile-first, and performance-optimized websites and landing pages using WordPress, Webflow, and Framer.

• Refine and enhance existing web pages to improve clarity, visual hierarchy, structure, and overall conversion effectiveness.

• Collaborate with senior designers to maintain and expand the design system for consistent branding across all digital touchpoints.

• Translate complex messaging frameworks and value propositions into clear, compelling visual layouts that directly support growth campaigns and sales enablement strategies.

• Develop a variety of sales collateral, including pitch decks, one-pagers, case studies, brochures, and supporting campaign visuals, ensuring alignment with brand standards.

• Apply insights from analytics tools (e.g., scroll depth, session replays, heatmaps, CRO tests) to inform design decisions and optimize user journeys.

• Ensure all created designs are polished, stable, performant, and adhere strictly to brand guidelines and quality standards.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on implementation role requiring proficiency in specific web building platforms. The emphasis on "translation of messaging" and "sales enablement" points to a strong connection with GTM (Go-To-Market) operations and the need for a designer who understands business objectives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Digital Media, Human-Computer Interaction, or a related field is beneficial.

Experience: 2–5 years of demonstrable experience in web design and practical web implementation.

Required Skills:

• Proven experience designing and building live websites and landing pages that have been deployed to production environments.

• Strong portfolio showcasing expertise in UI design, visual hierarchy, effective use of spacing, and typography principles.

• High proficiency in Figma, including advanced features like components, auto-layout, and structured design systems.

• Hands-on experience with modern web implementation platforms such as Webflow, WordPress, and Framer.

• Ability to quickly learn and adapt to new design and implementation tools as required by the role.

• Competency in making minor HTML and CSS adjustments to refine web page elements and ensure responsiveness.

• Solid understanding of UX fundamentals, including principles of spacing, rhythm, contrast, strategic Call-to-Action (CTA) placement, and narrative flow in digital content.

Preferred Skills:

• Prior experience in B2B SaaS, agency environments, or service-based growth-focused companies.

• Familiarity with Conversion Rate Optimization (CRO) principles and analytics tools like Hotjar, Google Analytics 4 (GA4), and experience with A/B testing methodologies.

• Skills in creating animations or micro-interactions using tools like Webflow Interactions or Framer Motion.

• Basic understanding of Search Engine Optimization (SEO) principles, including semantic structure, accessibility standards, and performance optimization techniques.

• Experience in creating design assets to support sales, Sales Development Representative (SDR), or customer success teams.

📝 Enhancement Note: The requirement for "real, shipped websites" and "beyond Dribbble/Behance concepts" strongly suggests an emphasis on practical execution and measurable results over purely aesthetic concepts, aligning with GTM operations needs. The "nice to have" skills directly relate to areas that enhance conversion and sales enablement effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 3-5 real-world projects demonstrating end-to-end design and implementation, not just conceptual mockups.

• Case studies for key projects that clearly outline the problem statement, design process, tools used (Figma, Webflow, WordPress, Framer), and the ultimate business impact or conversion improvements achieved.

• Demonstrations of proficiency in Figma's system design capabilities, including component libraries, auto-layout usage, and responsive design patterns.

• Evidence of creating and maintaining design systems or style guides for web and marketing collateral.

Process Documentation:

• Showcase examples of how you have translated client or stakeholder requirements into actionable design briefs and project plans.

• Illustrate your workflow for iterating on designs based on user feedback, analytics data, or A/B testing results.

• Provide examples of how you ensure brand consistency and quality across multiple digital assets and platforms.

📝 Enhancement Note: For a role blending design with implementation and GTM support, the portfolio must prove practical application and measurable impact. It should reflect an understanding of how design directly contributes to business objectives like lead generation and sales enablement, rather than just visual aesthetics.

💵 Compensation & Benefits

Salary Range:

• Estimated Monthly Compensation: $1,500 – $2,000 USD (equivalent for remote work from Switzerland)

• Note: This is based on the provided range and the understanding that it is a remote position for someone based in Switzerland. Actual compensation will be dependent on the candidate's specific experience, skills, and the hiring company's final assessment.

Benefits:

• Competitive Monthly Compensation: A monthly salary range of $1,500–$2,000 USD, reflecting the candidate's experience and skill set.

• Remote Work Opportunity: The flexibility to work entirely remotely from Switzerland, offering a strong work-life balance and elimination of commute time.

• Hands-On Experience with Modern Tools: Direct engagement with cutting-edge web design and implementation platforms like WordPress, Webflow, and Framer.

• End-to-End Digital Design Exposure: Opportunity to be involved in the complete design lifecycle, from initial UX conceptualization and web development to marketing campaign execution.

• Skill Development in Analytics-Driven Design: Focused growth opportunities in applying analytics insights and CRO principles to optimize digital assets and user experiences.

Working Hours: While not explicitly stated, a full-time role typically implies 40 hours per week. The remote nature may offer some flexibility in scheduling, but core collaboration hours will likely be expected.

📝 Enhancement Note: The salary is provided in USD, which is common for remote roles targeting international talent. For a candidate in Switzerland, it's crucial to consider the cost of living and currency exchange rates when evaluating this USD salary. The benefits highlight a strong emphasis on professional development and modern work practices.

🎯 Team & Company Context

🏢 Company Culture

Industry: The role is posted by Jobgether on behalf of a partner company, which is typical for SaaS, technology, or growth-focused startups. The "B2B SaaS" preference in "nice to have" skills strongly suggests the partner company operates within this sector, focusing on business-to-business software solutions.

Company Size: Not specified by Jobgether, but the need for a designer with 2-5 years of experience and the mention of "senior designers" implies a moderately sized team, likely a startup or scale-up environment where roles are often multifaceted.

Founded: Not specified.

Team Structure:

• The Web Designer will likely be part of a Marketing or Go-To-Market (GTM) team.

• Collaboration is expected with "senior designers," marketing managers, and sales teams, indicating a cross-functional working environment.

Methodology:

• Emphasis on data-driven design decisions, using analytics, heatmaps, and CRO testing to inform optimizations.

• A production-focused, fast-paced environment requiring rapid iteration and quick turnaround times.

• Focus on creating visually compelling and conversion-optimized assets that directly support business objectives like lead generation and sales enablement.

• Adherence to established design systems and brand guidelines to ensure consistency.

Company Website: Jobgether's partner company website is not directly provided, but Jobgether's website is https://jobgether.com/.

📝 Enhancement Note: The information suggests a dynamic, growth-oriented company, likely in the B2B SaaS space, where design is a key driver of marketing and sales success. The "Jobgether" platform is acting as an intermediary, using an AI-matching process.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate level for a Web Designer, bridging the gap between junior execution and senior strategy. It requires independent execution of design and implementation tasks, but also collaboration with senior team members for system evolution. The focus on conversion optimization and sales enablement positions this role within the broader GTM or Digital Marketing Operations function.

Reporting Structure: The Web Designer will likely report to a Marketing Manager, Head of Marketing, or a Senior Designer, depending on the specific team structure of the partner company. Collaboration will extend to sales teams, SDRs, and potentially customer success.

Operations Impact: The role's impact is directly tied to the effectiveness of digital marketing campaigns and sales efforts. By creating high-performing websites, landing pages, and sales collateral, the designer influences user engagement, lead generation, conversion rates, and ultimately, revenue growth. The optimization aspect ensures continuous improvement in these metrics.

Growth Opportunities:

• Specialization in CRO and UX: Deepen expertise in conversion rate optimization and user experience design through analytics-driven projects and A/B testing.

• Expanded Design System Ownership: Progress to owning and evolving larger components of the company's design system.

• Marketing Operations Integration: Develop a stronger understanding of marketing operations workflows, campaign execution, and the strategic alignment of design with broader GTM initiatives.

• Leadership Potential: Potentially move into a Lead Designer role or transition into a more strategic Marketing Operations or Digital Strategy role, depending on career interests and acquired skills.

• Tool Mastery: Become an expert in advanced features of Webflow, Framer, and WordPress, potentially leading training or best practice initiatives for these tools.

📝 Enhancement Note: The role offers a clear path for growth by combining core design skills with practical implementation and a focus on business impact, which is highly valued in operations-aligned roles.

🌐 Work Environment

Office Type: The role is explicitly remote, meaning there is no physical office requirement for the candidate. This implies a fully distributed team environment.

Office Location(s): The position requires the candidate to be located in Switzerland for tax and employment purposes, as indicated by "Remote from Switzerland."

Workspace Context:

• Remote Collaboration: The primary mode of interaction will be digital, utilizing collaboration tools (e.g., Slack, Zoom, project management software).

• Tools & Technology: Access to modern design and web implementation tools will be essential, likely provided or expected to be utilized by the candidate (Figma, Webflow, WordPress, Framer).

• Team Interaction: Opportunities for team interaction will be through virtual meetings, asynchronous communication, and potentially virtual team-building activities. The emphasis is on effective communication and collaboration despite the physical distance.

Work Schedule: As a full-time, remote role, the schedule will likely align with standard business hours, potentially with some flexibility. However, candidates based in Switzerland will need to consider time zone differences for potential global team interactions, although the primary focus is on Swiss-based work.

📝 Enhancement Note: The remote-first nature from Switzerland is a key differentiator. The candidate must be comfortable with asynchronous communication and proactive digital collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by Jobgether's AI or a recruiter to assess basic qualifications and fit.

• Portfolio Review: A critical step where candidates present their portfolio, highlighting real-world projects, design process, tool usage (Figma, Webflow, WordPress, Framer), and quantifiable results (conversion improvements, engagement metrics).

• Technical/Skills Assessment: May involve a design challenge or a practical exercise to test proficiency in Figma, Webflow, or WordPress, and the ability to implement specific design elements or optimize a given page.

• Cross-Functional Interviews: Discussions with marketing and sales team members to assess collaboration skills, understanding of GTM objectives, and ability to translate business needs into design solutions.

• Final Interview: Likely with a hiring manager or senior leadership to discuss cultural fit, career aspirations, and final alignment with the role.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the business problem, your specific role, the design solution, the tools used, and most importantly, the measurable outcomes (e.g., X% increase in conversion, Y% reduction in bounce rate, Z leads generated).

• Showcase Process: Walk through your design process, from initial concept and wireframing to high-fidelity design and final implementation. Highlight how you used Figma's system capabilities and adapted designs for different platforms (WordPress, Webflow, Framer).

• Emphasize Implementation: Demonstrate your ability to not just design but also build and refine web pages. Be ready to discuss any HTML/CSS adjustments you made.

• Tailor to the Role: Select projects that best align with the requirements – B2B SaaS, conversion optimization, landing pages, and sales collateral creation.

• Be Concise and Clear: Present your portfolio in a structured and easy-to-follow manner, using clear language and visuals.

Challenge Preparation:

• Practice with Tools: Familiarize yourself with the specific features of Webflow, Framer, and WordPress that are most relevant to landing page creation and optimization.

• CRO Principles: Review core CRO principles, common optimization strategies, and how to interpret analytics data (heatmaps, session replays) to identify areas for improvement.

• Design System Thinking: Be prepared to discuss how you approach building and maintaining design systems in Figma.

• Translate Messaging: Practice taking a hypothetical business objective or marketing message and quickly outlining design concepts for a landing page or sales asset.

📝 Enhancement Note: The interview process will heavily scrutinize practical design and implementation skills, with a strong emphasis on demonstrating measurable business impact through the portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and building structured design systems with components and auto-layout. Proficiency in advanced features is expected.

• Webflow: A primary platform for building responsive, interactive websites and landing pages. Experience with its design and development capabilities is crucial.

• WordPress: A widely used Content Management System (CMS) for website creation and management. Familiarity with themes, page builders, and customization is key.

• Framer: Another modern design and prototyping tool, increasingly used for web implementation, potentially for more interactive or animation-heavy projects.

Analytics & Reporting:

• Google Analytics 4 (GA4): For tracking website traffic, user behavior, and conversion metrics.

• Hotjar (or similar): Tools for heatmaps, scroll maps, session recordings, and user feedback to understand user interaction.

• A/B Testing Tools: Familiarity with platforms used for running conversion rate optimization tests.

CRM & Automation:

• While not directly the designer's responsibility, an understanding of how design assets integrate with CRM systems (like Salesforce, HubSpot) and marketing automation platforms is beneficial for sales enablement collateral.

• Integration Tools: Awareness of how web platforms might integrate with other business systems.

📝 Enhancement Note: This stack emphasizes modern, visual-first design and implementation tools, with a strong focus on data-driven optimization. Proficiency across these platforms is a key differentiator.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using analytics and performance metrics to guide design choices and justify optimizations.

• Efficiency and Speed: Thriving in a fast-paced, production-focused environment that requires quick iteration and timely delivery of assets.

• Collaboration and Feedback: Openness to working closely with marketing and sales teams, actively seeking and incorporating feedback to improve designs.

• Brand Consistency and Quality: A commitment to maintaining high standards of visual quality and brand integrity across all digital touchpoints.

• User-Centric Design: Designing with the end-user's experience and conversion goals in mind, ensuring clarity, hierarchy, and persuasive design.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing strategists, content creators, and sales enablement teams to ensure design aligns with broader business objectives.

• Iterative Process: A willingness to refine designs based on performance data, user feedback, and A/B testing results.

• Proactive Communication: Maintaining clear and consistent communication with team members, especially given the remote nature of the role.

• Shared Ownership: Contributing to the collective goal of driving engagement, leads, and conversions through effective digital design.

📝 Enhancement Note: The culture appears to value pragmatism, results, and collaboration, typical of growth-oriented tech companies where GTM operations are critical.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Conversion Goals: Effectively merging visually appealing design with the functional requirements of conversion optimization and user experience.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to changing priorities and feedback loops while maintaining high-quality output.

• Remote Collaboration Dynamics: Ensuring seamless communication and effective collaboration with team members across different locations and time zones.

• Keeping Up with Evolving Tools: Continuously learning and mastering new features or entirely new platforms within the rapidly changing web design and implementation landscape.

• Translating Complex Messaging: Effectively distilling technical or business-oriented messages into clear, concise, and visually persuasive designs.

Learning & Development Opportunities:

• Advanced CRO and A/B Testing: Gaining hands-on experience and expertise in running and analyzing conversion optimization tests.

• Deep Dive into Webflow/Framer Capabilities: Mastering advanced features for complex interactions, animations, and integrations.

• Design System Management: Developing skills in building, maintaining, and scaling comprehensive design systems.

• Marketing & Sales Strategy: Gaining a deeper understanding of go-to-market strategies, sales enablement best practices, and how design contributes to these functions.

• Performance Optimization: Learning advanced techniques for website performance optimization (speed, accessibility, SEO).

📝 Enhancement Note: The challenges are inherent to a dynamic digital role, offering significant opportunities for skill development and career advancement within the operations and marketing technology space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, what tools did you use, and what were the key metrics?" (Focus on quantifiable results, process, and tool proficiency.)

• "How do you approach translating complex B2B SaaS messaging into a visually compelling and easy-to-understand digital asset for sales enablement?" (Highlight your understanding of target audience, value proposition, and visual communication.)

• "Walk us through your process for refining an existing website page to improve its clarity, hierarchy, and user experience. What data would you use, and how would you implement changes?" (Demonstrate analytical thinking and iterative design skills.)

Company & Culture Questions:

• "What interests you about working for a growth-focused company in the B2B SaaS space?" (Research the partner company if possible, or discuss general interest in the sector.)

• "How do you handle receiving critical feedback on your designs, especially in a fast-paced environment?" (Emphasize your collaborative and adaptive approach.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio by project, clearly stating the objective, your role, the process, the solution, and the results. Use a consistent structure for each case study.

• Quantify Everything: For each relevant project, provide specific metrics that demonstrate the impact of your design work (e.g., "Increased sign-ups by 15%", "Reduced bounce rate by 10%", "Generated 50+ qualified leads").

• Showcase Tool Proficiency: Be prepared to discuss how you leveraged Figma's capabilities (components, auto-layout), and how you implemented designs using Webflow, WordPress, or Framer.

• Highlight Real-World Impact: Emphasize projects that were live and achieved tangible business objectives, rather than purely conceptual work.

• Concise Storytelling: Tell the story of your projects concisely, focusing on the problem, your solution, and the outcome. Avoid overly technical jargon unless necessary.

Challenge Preparation:

• Design Challenge: Expect a task that requires you to design and potentially implement a simple landing page or a component based on a brief, testing your speed, tool proficiency, and understanding of UX/CRO principles.

• Tool Proficiency Test: Be ready to demonstrate your skills in Figma, Webflow, or WordPress, perhaps by making specific edits or building a small feature.

• Problem-Solving Scenario: You might be presented with a scenario where a current web page is underperforming, and asked to identify issues and propose design solutions.

📝 Enhancement Note: The interview process strongly emphasizes practical application, measurable results, and the ability to integrate design with business objectives, aligning with GTM operations needs.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Jobgether.

• Portfolio Customization: Tailor your portfolio to highlight projects that best showcase your experience in designing and implementing live websites, landing pages, and sales collateral. Emphasize projects with measurable conversion improvements and those involving B2B SaaS contexts if possible.

• Resume Optimization: Ensure your resume clearly articulates your 2-5 years of experience in web design and implementation, highlighting proficiency in Figma, Webflow, WordPress, and Framer. Use keywords from the job description and focus on achievements related to conversion, user experience, and brand consistency.

• Interview Preparation: Practice presenting your portfolio, focusing on the "problem, solution, result" framework for each project. Be ready to discuss your design process, how you use analytics for optimization, and your experience with remote collaboration.

• Company Research: While the partner company is not directly named, research Jobgether's mission and the general landscape of B2B SaaS companies to understand the potential context of the role and demonstrate genuine interest. Understand the value proposition of remote work from Switzerland.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---