Visual Designer

📍 Job Overview

Job Title: Visual Designer
Company: Aura
Location: Remote USA
Job Type: Full-Time
Category: Creative & Media / Art & Design / Marketing
Date Posted: January 23, 2026
Experience Level: 5-10 Years
Remote Status: Remote Solely

🚀 Role Summary

• Drive the visual narrative and brand consistency across all Aura's digital, print, and video touchpoints, ensuring a cohesive and compelling customer experience.
• Spearhead the end-to-end design and execution of a wide array of creative assets, from high-converting web pages and engaging infographics to impactful paid advertisements and professional sales collateral.
• Collaborate closely with cross-functional teams, including marketing, sales, and product, to translate complex concepts and business objectives into clear, aesthetically pleasing, and effective visual solutions.
• Contribute to the pre-production and execution of video content, including creative direction, storyboarding, editing, and motion graphics, to enhance brand storytelling and product education.
• Maintain and evolve Aura's visual identity, ensuring all creative output adheres to brand guidelines while pushing creative boundaries for maximum impact.

📝 Enhancement Note: This role, while titled "Visual Designer," has significant responsibilities that bridge creative execution with strategic marketing and sales enablement functions, suggesting a need for a candidate who understands how design directly impacts business objectives and revenue generation. The emphasis on "high-converting websites," "paid advertising," and "sales materials" points to a performance-driven creative role.

📈 Primary Responsibilities

• Design and iterate on visual assets for high-converting websites and landing pages, focusing on user experience and brand consistency.
• Create engaging and data-driven infographics for content marketing initiatives and web utilization.
• Develop visually optimized templates and graphics for email marketing campaigns to enhance open rates and engagement.
• Produce high-impact display ads, social media graphics, and other visual assets for paid media channels, ensuring strong call-to-actions and brand alignment.
• Design and format professional, on-brand long-form sales collateral such as reports and white papers.
• Develop crisp, compelling presentation decks and one-pagers to support sales team outreach and client engagements.
• Create event-specific visuals, including booth graphics, signage, and collateral for trade shows and conferences.
• Assist with creative direction for video projects, including scripting and detailed storyboarding for promotional, educational, and paid ad content.
• Execute video editing and create custom motion graphics and animations to enhance video assets.
• Collaborate with marketing and sales teams to ensure all visual content aligns with campaign objectives and brand strategy.

📝 Enhancement Note: The responsibilities highlight a dual focus on both marketing-supportive design (digital, email, paid ads, infographics) and sales-enablement design (reports, presentations, conference materials). This indicates the need for a designer who can adapt their style and approach to different audience needs and business objectives, a crucial skill in Go-To-Market (GTM) operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a closely related field.

Experience: Minimum of 5 years of professional experience in a graphic design role, with a preference for candidates with experience in fast-paced startup or agency environments.

Required Skills:

• Expert proficiency in design and editing tools including Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Proven ability to translate user needs and business objectives into clear, intuitive design solutions that consistently align with brand guidelines.
• Demonstrated understanding of design principles for web and print, including responsive design, typography, color theory, and accessibility standards.
• Exceptional organizational skills with the ability to manage multiple concurrent projects effectively under tight deadlines.
• Strong communication skills, with the ability to set expectations with senior-level management and build strong cross-functional relationships with stakeholders.
• A positive, solutions-oriented attitude and a collaborative spirit to contribute to a high-energy team culture.
• A strong portfolio demonstrating versatility across digital, print, and time-based (video/animation) media.

Preferred Skills:

• Experience in designing for SaaS or cybersecurity products.
• Knowledge of UX/UI principles and their application in web design.
• Familiarity with content management systems (CMS) for web asset implementation.
• Experience with motion graphics and animation for social media and advertising.
• Ability to conduct user research or design feedback sessions.

📝 Enhancement Note: The requirement for Figma, alongside the Adobe Creative Suite, signals a modern design workflow. The emphasis on translating "user needs and business objectives" into design solutions, coupled with strong organizational and communication skills, points to a candidate who can operate within a structured, results-oriented environment, common in operations-focused teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional design work across various media.
• Specific examples demonstrating end-to-end project ownership, from concept development and wireframing to final asset delivery.
• Case studies detailing the design process for key projects, including problem definition, design rationale, iterations, and final outcomes.
• Visuals illustrating proficiency in designing for digital platforms (websites, ads, social media), print collateral (reports, brochures), and video/animation.
• Evidence of successful collaboration with cross-functional teams and the ability to incorporate feedback effectively.

Process Documentation:

• Examples of how design processes were optimized for efficiency and effectiveness, particularly in fast-paced environments.
• Documentation of workflow management, including project prioritization, time tracking, and delivery timelines.
• Demonstrations of how brand guidelines were developed, maintained, and applied consistently across diverse projects.
• Case studies highlighting how design decisions were informed by user needs, business objectives, and performance metrics.

📝 Enhancement Note: For a role with GTM implications, the portfolio should not just showcase aesthetic quality but also the designer's ability to contribute to business goals. This means including examples where design directly influenced conversion rates, engagement, or sales effectiveness, and demonstrating a structured, process-driven approach to design work.

💵 Compensation & Benefits

Salary Range: $75,000 - $85,000 USD per year.

Benefits:

• Competitive pay structure.
• Generous health and wellness benefits.
• Retirement savings plans.
• Paid parental leave.
• Other unspecified benefits supporting employee life and work.

Working Hours: The job description implies a standard 40-hour work week, typical for full-time roles, with the flexibility to manage projects and deadlines within a remote setting.

📝 Enhancement Note: The provided salary range is for the US market. For candidates outside the US, this range would need significant adjustment based on local cost of living, market rates for similar roles, and currency exchange. The benefits package is standard but comprehensive, indicating a company that invests in employee well-being, which can be a key factor for operations professionals seeking stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Digital Safety / Cybersecurity. Aura operates in the rapidly growing digital safety sector, providing intelligent solutions to protect customers online. This market is characterized by rapid innovation, evolving threats, and a strong focus on user trust and security.

Company Size: Over 400 employees worldwide. This indicates a mid-sized company that has achieved significant growth and scale, likely possessing established processes while retaining some of the agility of a startup. For operations professionals, this size often means opportunities for impact and influence, with clear paths for process improvement.

Founded: Aura has leadership with a track record of growing startups into multi-billion dollar organizations, suggesting a foundation built on experience, ambition, and a proven ability to scale. This implies a culture that values strategic thinking, execution excellence, and a drive for market leadership.

Team Structure:

• The Visual Designer will be part of a "fast-paced creative team," suggesting a dynamic and collaborative environment.
• This role requires strong cross-functional relationships with stakeholders in marketing, sales, and potentially product development.
• Reporting is likely within a marketing or creative department, with direct interaction with leadership for project approvals and strategic alignment.

Methodology:

• Data-Driven Design: The emphasis on "high-converting websites," "data-driven infographics," and "paid advertising" suggests that design decisions are informed by performance data and analytics.
• Agile Creative Execution: The "fast-paced" environment and need to manage "multiple concurrent projects under tight deadlines" point to agile methodologies for creative asset production and delivery.
• Brand Consistency: A core methodology will involve maintaining a strong, consistent brand identity across all touchpoints, requiring clear guidelines and rigorous application.

Company Website: aura.com

📝 Enhancement Note: Aura's focus on digital safety implies a company culture that prioritizes trust, security, and user protection. For operations roles, this translates to a need for meticulousness, data integrity, and a strong ethical compass in how processes and systems are designed and implemented. The company's growth trajectory suggests an environment where operational efficiency and scalability are key.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-to-senior level individual contributor position within the creative function, with significant responsibility for visual output that directly impacts marketing and sales performance. It requires a blend of creative talent and strategic understanding of how design supports business goals.

Reporting Structure: The Visual Designer will likely report to a Creative Director, Marketing Director, or similar leadership role. They will collaborate closely with marketing managers, sales enablement specialists, and potentially product marketing teams.

Operations Impact: The Visual Designer's work directly influences Aura's brand perception, marketing campaign effectiveness, and sales team productivity. High-quality, on-brand visuals can improve conversion rates, enhance lead generation, strengthen sales pitches, and build customer trust, all of which are critical to revenue operations and Go-To-Market (GTM) success.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, web design for conversion, or sales collateral design.
• Leadership: Transition into a Senior Visual Designer role, mentoring junior designers, or leading specific creative projects.
• Cross-Functional Roles: Leverage design skills and business understanding to move into roles in product marketing, UX/UI design, or even marketing operations, focusing on the operational aspects of creative deployment.
• Industry Expertise: Develop specialized knowledge within the digital safety and cybersecurity domain, becoming a go-to expert for visual communication in this niche.

📝 Enhancement Note: For operations professionals, understanding how a creative role impacts the GTM funnel is key. This role offers growth by demonstrating how design directly contributes to key operational metrics like lead quality, sales cycle velocity, and customer acquisition cost (CAC).

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility and autonomy associated with working from home.

Office Location(s): Remote within the United States. This means candidates can be located anywhere in the US, but will need to adhere to US work regulations and time zone considerations for collaboration.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, relying heavily on collaboration tools (e.g., Slack, Zoom, project management software) for communication and asset sharing.
• Operations Tools Integration: The designer will likely work within a digital ecosystem that includes CRM, marketing automation platforms, and project management tools, requiring an understanding of how their work integrates into these operational workflows.
• Team Interaction: While remote, opportunities for team interaction will be facilitated through virtual meetings, team-building activities, and consistent communication channels.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with flexibility to manage workload and deadlines. The remote nature may offer some flexibility in daily start/end times, but consistent availability for team meetings and urgent requests is crucial.

📝 Enhancement Note: The remote nature of this role requires strong self-discipline and proactive communication. For operations candidates, this environment emphasizes the need for robust personal organization and the ability to manage workflows independently, mirroring the demands of many remote operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.
• Portfolio Presentation: A dedicated session where you will present your portfolio, discussing key projects, your design process, and how your work has achieved specific business objectives. Be prepared to highlight examples relevant to web design, sales enablement, and digital advertising.
• Skills Assessment/Design Challenge: A practical exercise to evaluate your proficiency in design tools (e.g., Figma, Adobe Suite) and your ability to conceptualize and execute design solutions under time constraints for a given scenario.
• Cross-Functional Interviews: Discussions with stakeholders from marketing, sales, and potentially product teams to assess your communication skills, ability to collaborate, and understanding of how design supports their objectives.
• Final Interview: A meeting with senior leadership to discuss cultural fit, career aspirations, and overall alignment with Aura's mission and values.

Portfolio Review Tips:

• Curate for Impact: Select projects that best demonstrate your versatility across digital, print, and video, emphasizing those that show a clear understanding of business goals (e.g., conversion rates, sales effectiveness, brand awareness).
• Tell the Story: For each project, explain the problem, your role, your design process, the tools used, the challenges faced, and the measurable results or impact achieved. Quantify outcomes where possible.
• Showcase Process: Include examples of wireframes, user flows, mood boards, or iterative design stages to illustrate your thought process.
• Highlight Collaboration: Be ready to discuss how you've worked with other teams, incorporated feedback, and managed stakeholder expectations.
• Address Specific Needs: Tailor your portfolio presentation to highlight examples relevant to Aura's business – digital safety, B2C/B2B marketing, and sales enablement.

Challenge Preparation:

• Tool Proficiency: Be ready to demonstrate your skills in Figma and the Adobe Creative Suite. Practice common design tasks you might encounter.
• Problem-Solving: Approach design challenges by first understanding the objective, target audience, and constraints. Outline your approach before diving into execution.
• Brand Alignment: Practice applying brand guidelines quickly and consistently to new concepts.
• Efficiency: Demonstrate an ability to produce polished work efficiently, as time will likely be a factor.

📝 Enhancement Note: The emphasis on a portfolio presentation and a potential design challenge indicates that Aura values practical demonstration of skills and the ability to articulate design strategy. For operations candidates, this is analogous to case studies or process walkthroughs, highlighting the importance of structured thinking and clear communication of results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and design system management. Expected proficiency in creating scalable vector graphics, interactive prototypes, and component libraries.
• Adobe Creative Suite:
  • Photoshop: For image manipulation, digital asset creation, and web graphics.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout and design of print materials like reports, white papers, and brochures.
  • Premiere Pro: For video editing, assembly, and basic effects.
  • After Effects: For creating motion graphics, animations, and visual effects for videos and digital assets.

Analytics & Reporting:

• While not explicitly listed as a designer tool, understanding how design impacts analytics is crucial. Familiarity with tools like Google Analytics or platform-specific ad managers (e.g., Meta Ads Manager, Google Ads) to understand performance metrics would be beneficial.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot): Understanding how email templates and digital assets are deployed within these systems can inform design choices for optimal performance.
• CRM (e.g., Salesforce): Awareness of how sales materials are used within a CRM context.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and Figma is non-negotiable. For operations roles, understanding how design assets integrate into marketing automation and CRM systems is a significant advantage, as it demonstrates an awareness of the end-to-end GTM process and how creative output fuels operational workflows.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A commitment to creating designs that serve user needs and enhance their digital safety experience, aligning with Aura's core mission.
• Innovation & Adaptability: Embracing new design trends, tools, and technologies to keep Aura's visual presence fresh and effective in a dynamic digital landscape.
• Collaboration & Communication: Working effectively with cross-functional teams, providing clear rationale for design decisions, and being open to feedback.
• Efficiency & Execution: Delivering high-quality assets on time, managing multiple projects concurrently, and contributing to a productive and results-oriented creative workflow.
• Brand Integrity: Upholding and advancing Aura's brand identity with meticulous attention to detail and consistency across all visual touchpoints.

Collaboration Style:

• Proactive Engagement: Actively participating in project kick-offs, providing creative input, and seeking clarity on objectives and requirements from stakeholders.
• Feedback Integration: Openly receiving and constructively incorporating feedback from marketing, sales, and leadership to refine designs and ensure alignment.
• Knowledge Sharing: Contributing to a team environment where best practices, design techniques, and creative inspiration are shared.
• Solutions-Oriented: Approaching challenges with a problem-solving mindset, proposing creative solutions that meet both aesthetic and functional requirements.

📝 Enhancement Note: Aura's mission of creating a "safer internet" likely fosters a culture that values responsibility, trust, and ethical considerations. Operations professionals in this environment would be expected to embody these traits, ensuring that processes and systems are not only efficient but also secure and user-friendly.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Effectively translating strategic marketing and sales goals into compelling visual designs that also adhere to brand guidelines and technical constraints.
• Managing Multiple Stakeholders and Priorities: Juggling requests from various departments (marketing, sales, product) with competing deadlines and differing creative needs.
• Keeping Pace with Evolving Design Trends and Technologies: Continuously learning and adapting to new tools, platforms, and design methodologies in the fast-paced digital landscape.
• Remote Collaboration Effectiveness: Maintaining strong communication and creative synergy with team members and stakeholders in a fully remote environment.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to deepen expertise in specific Adobe Creative Suite applications or explore emerging design software and plugins.
• Industry Workshops & Webinars: Access to training on the latest trends in digital design, UX/UI, motion graphics, and marketing design best practices.
• Cross-Functional Exposure: Gaining a deeper understanding of marketing strategies, sales processes, and product development through collaboration, which can inform design decisions and career growth.
• Portfolio Enhancement Projects: Working on high-impact projects that can be leveraged for future career advancement and demonstrate significant contributions to Aura's growth.

📝 Enhancement Note: For operations-minded individuals, framing these challenges as opportunities for process improvement and efficiency gains is key. For instance, developing better project intake processes or templates for common design requests can address stakeholder management challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from initial concept to final delivery, especially when dealing with multiple stakeholders and tight deadlines." (Focus on structured workflow, communication, and iteration.)
• "How do you ensure your designs not only look good but also drive specific business outcomes, such as website conversions or sales engagement?" (Prepare to discuss metrics, A/B testing, and user-centric design principles.)
• "Walk us through a project where you had to translate complex technical information or a business objective into a clear and compelling visual asset." (Use a portfolio case study to demonstrate problem-solving and communication skills.)

Company & Culture Questions:

• "What appeals to you about Aura's mission to create a safer internet, and how do you see your design skills contributing to that mission?" (Research Aura's values and product offering.)
• "How do you approach collaboration with non-designers, such as marketing managers or sales representatives, to ensure their needs are met while maintaining design integrity?" (Highlight communication strategies and empathy.)
• "Describe a time you received constructive criticism on your design work. How did you handle it, and what was the outcome?" (Showcase adaptability and a growth mindset.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio presentation logically, perhaps by project type (digital, print, video) or by impact (e.g., projects that drove significant results).
• Storytelling: For each project, clearly articulate the "Why, What, and How." Why was this project needed? What was the objective? How did you approach it, and what was the result?
• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., "Increased click-through rate by X%," "Improved engagement time by Y%," "Supported sales team in closing Z deals").
• Demonstrate Process: Show your thought process by including sketches, wireframes, or early iterations. This proves you don't just execute but strategize.
• Tool Proficiency: Be ready to briefly explain the tools you used for specific projects and why they were the right choice.

📝 Enhancement Note: The interview preparation advice emphasizes demonstrating not just creative skill but also strategic thinking, business acumen, and effective communication – all critical attributes for success in operations-adjacent roles.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your resume and a link to your online portfolio through Aura's careers portal.
• Portfolio Customization: Ensure your portfolio prominently features work relevant to web design, digital advertising, sales enablement collateral, and any video/animation projects. Tailor the introductory statement or specific project highlights to Aura's mission and industry.
• Resume Optimization: Clearly articulate your 5+ years of experience, highlighting proficiency in Figma and the Adobe Creative Suite. Use keywords from the job description such as "digital design," "sales enablement," "brand consistency," and "cross-functional collaboration." Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, demonstrating your design process, and articulating the business impact of your work. Be ready to discuss your approach to collaboration and problem-solving.
• Company Research: Thoroughly research Aura's products, mission, and recent marketing efforts to understand their visual identity and how your skills can best contribute. Prepare thoughtful questions about the creative team, company culture, and design's role in their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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