Staff Product Designer

📍 Job Overview

Job Title: Staff Product Designer

Company: Booksy

Location: Poland

Job Type: Full-time

Category: Product Design / GTM Operations Alignment

Date Posted: February 22, 2026

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Lead end-to-end product design initiatives, from discovery and strategy to final delivery, ensuring alignment with business objectives and user needs.

• Drive the creation of high-quality user experiences by leveraging a strong foundation in interaction, visual, and systems thinking within a design-led organization.

• Champion design excellence and influence product strategy by collaborating closely with Product Managers, Engineers, and cross-functional stakeholders in a fast-paced, evolving scale-up environment.

• Contribute to the definition and evolution of the company's design practice, tools, and overall ways of working, establishing design as a strategic partner.

• Utilize and explore emerging technologies, including AI tools, to enhance the design process, output, and efficiency.

📝 Enhancement Note: While the title is "Staff Product Designer," the emphasis on "design-led organization," "shaping products and how we build them," and "establishing design excellence" suggests a strong GTM (Go-To-Market) alignment where design directly influences product strategy and market perception. This role will require close collaboration with GTM functions to ensure product-market fit and effective user adoption. The "scale-up" environment and "ambiguity" also point towards a need for strong process definition and operational rigor within the design function.

📈 Primary Responsibilities

• Lead discovery phases to deeply understand complex user needs and business challenges, synthesizing research, data, and insights into actionable design opportunities.

• Define and articulate a clear design vision that strategically aligns with and supports overarching product and business goals.

• Partner effectively with Product Management and Engineering teams to shape product roadmaps, prioritize initiatives, and influence strategic decision-making.

• Own the complete design lifecycle for significant features and user experiences, from initial concept ideation through to polished, production-ready designs.

• Develop high-fidelity prototypes and conduct user testing or design experiments to validate hypotheses, gather feedback, and inform iterative design improvements.

• Actively contribute to and leverage the existing design system, ensuring consistency and scalability, while also identifying opportunities for its enhancement.

• Implement iterative design and development processes, continuously measuring the impact of shipped work and refining solutions based on outcomes and user feedback.

• Collaborate closely with engineering teams throughout the implementation phase to ensure design integrity and successful product launches.

• Advocate for user needs and uphold high standards of design quality in all cross-functional discussions and decision-making processes.

• Present and articulate design decisions, rationale, and impact clearly and persuasively to stakeholders at all organizational levels.

• Contribute to the continuous improvement and evolution of the company's design practice, methodology, tools, and overall operational workflows.

• Foster cross-functional collaboration, helping to establish design as a key strategic partner across all departments.

• Share knowledge, mentor junior designers (implicitly through leadership), and actively "raise the bar" for design quality and impact across the entire team.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, and influencing skills. For a "Staff" level role, the emphasis on "leading discovery," "defining vision," "shaping roadmaps," and "contributing to design practice evolution" indicates a need for a candidate who can operate autonomously and drive significant impact beyond individual feature design. The collaboration with Product and Engineering suggests a strong understanding of agile development processes and GTM alignment.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is often preferred for this level, or equivalent practical experience.

Experience: A minimum of 5-10 years of progressive experience in product design, with a proven track record of end-to-end ownership and successful product launches in fast-paced environments.

Required Skills:

• 5-10 years of comprehensive product design experience with a strong portfolio showcasing end-to-end work, from discovery through to delivery.

• Exceptional craft skills in interaction design, visual design, and systems thinking, demonstrated through a robust portfolio.

• Deep understanding of user-centered design principles and methodologies, with the ability to apply them effectively in complex product contexts.

• Proven experience working with and contributing to the evolution of design systems.

• Demonstrated ability to create high-quality designs across the full spectrum: early concepts, wireframes, high-fidelity mockups, and production-ready assets.

• Proficiency in prototyping tools to quickly test hypotheses and validate design solutions.

• Experience in designing and running experiments to inform decision-making and measure product impact.

• Strong collaboration skills, with the ability to work effectively with diverse cross-functional teams (Product, Engineering, Marketing, etc.) and build productive relationships.

• Excellent communication and presentation skills, with the ability to articulate design thinking, rationale, and decisions clearly to any audience, including senior stakeholders.

• Strategic mindset, with the ability to connect design decisions directly to business outcomes and user value.

• Proactive and self-directed work ethic; ability to identify opportunities and take initiative without constant supervision.

Preferred Skills:

• Experience leveraging AI tools and emerging technologies to enhance the design process and output.

• Experience in a scale-up or high-growth technology company environment.

• Familiarity with agile development methodologies and working within sprint cycles.

• Contributions to design communities, thought leadership, or open-source design projects.

• Experience with user research methodologies and synthesizing qualitative and quantitative data.

📝 Enhancement Note: The "Staff" title implies a senior individual contributor role requiring not just execution but also strategic influence, mentorship potential, and the ability to navigate complexity. The emphasis on "design systems" and "AI tools" points towards a need for forward-thinking designers. The "fast-paced environments" and "ambiguity" in the requirements suggest a need for adaptability and strong problem-solving skills beyond pure design craft.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end product design ownership, covering problem definition, ideation, iteration, prototyping, user testing, and final delivery.

• Case studies that clearly articulate the user and business problems addressed, your specific role and contributions, the design process followed, key challenges overcome, and the measurable impact of the final solution.

• Examples of complex product challenges and how you approached them strategically, showcasing your ability to balance user needs with business objectives.

• Evidence of working within or contributing to design systems, illustrating how you ensure consistency and scalability across products.

• Demonstrations of your craft across interaction design, visual design, and systems thinking, presented with clarity and attention to detail.

Process Documentation:

• Case studies should clearly outline the discovery process employed, including methods for understanding user and business problems.

• Detail the design and delivery process, including how you iterate, prototype, test hypotheses, and collaborate with engineering for implementation.

• Showcase how you measure impact and use outcomes to refine designs and inform future roadmap decisions.

• Demonstrate your approach to working within and contributing to design systems and best practices.

📝 Enhancement Note: For a Staff Product Designer role, the portfolio is paramount. It's not just about the final visuals, but the strategic thinking, problem-solving process, and measurable impact. The company's "design-led" aspiration means they will scrutinize how candidates articulate their process and strategic contributions, especially regarding GTM alignment and business outcomes.

💵 Compensation & Benefits

Salary Range:

Given the Staff Product Designer title, 5-10 years of experience, and the location (Poland), a competitive salary range can be estimated. For senior/staff roles in Poland, especially in tech hubs, typical ranges can be between 150,000 PLN to 250,000 PLN gross annually, depending on specific experience, negotiation, and the company's compensation philosophy. For a remote role within Poland, this range is a strong benchmark.

Benefits:

• Flexible working hours, allowing for better work-life integration and autonomy.

• Opportunity to work remotely within Poland, providing significant location independence.

• Access to a welcoming and supportive team environment, fostering collaboration and mutual assistance.

• Opportunity for professional development and growth within an international environment.

Working Hours:

The standard working hours are likely around 40 hours per week, but with the provision of "flexible working hours," there's an emphasis on autonomy and output rather than strict time-tracking, common in remote and senior roles.

📝 Enhancement Note: Salary estimates are based on current market data for senior/staff product design roles in Poland, considering the remote nature of the position. The provided benefits are standard for tech companies offering remote work and focus on flexibility and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty & Wellness Marketplace (SaaS, E-commerce, Marketplace Platform). Booksy operates as the world's fastest-growing beauty marketplace, connecting service providers (salons, spas, barbers) with customers. This industry context means the product design has significant implications for small business owners (entrepreneurs) and their clients, directly impacting revenue and customer satisfaction.

Company Size: Booksy is described as an "ever-changing scale-up." While specific numbers aren't provided in the raw data, "scale-up" implies significant growth, moving beyond startup phase but still defining processes. This suggests a dynamic environment with opportunities for impact and process definition, likely hundreds of employees, possibly spanning multiple international offices.

Founded: Booksy was founded in 2015. This relatively young age for a scale-up means it's likely still refining its organizational structure, processes, and culture, aligning with the description of "things are still being defined."

Team Structure:

• The design team is growing and integral to Booksy's evolution into a "design-led organization."

• The Staff Product Designer will be a solid individual contributor, expected to lead complex product challenges independently.

• Collaboration is key, with close partnerships expected with Product Managers, Engineers, and other cross-functional partners.

Methodology:

• Booksy emphasizes a "design-led organization" approach, suggesting design thinking is being integrated into strategic decision-making across the company.

• The company operates in a "scale-up" environment, implying a need for agility, problem-solving in ambiguity, and iterative development.

• There's a focus on understanding user and business problems through discovery and data, then synthesizing these into clear opportunities and design visions.

• Shipping work iteratively, measuring impact, and refining based on outcomes are core to their delivery process.

• The explicit mention of "AI tools" indicates an openness to adopting and integrating new technologies into their workflows.

Company Website: www.booksy.com

📝 Enhancement Note: The "scale-up" and "design-led" descriptors are crucial. They signal a company that is past its nascent stage but actively building its operational framework. For a designer, this means an environment that values initiative, problem-solving, and shaping processes, rather than just executing pre-defined tasks. The industry itself (beauty marketplace) means the design directly impacts small businesses and consumer behavior, adding a layer of GTM relevance.

📈 Career & Growth Analysis

Operations Career Level: Staff Product Designer is a senior individual contributor role. It signifies a high level of expertise, autonomy, and influence within the design function. At this level, success is measured not only by the quality of design output but also by the candidate's ability to strategize, lead initiatives, mentor others (even informally), and contribute to the overall design practice and its operational effectiveness. This role is critical for a "design-led organization" aiming to integrate design deeply into product strategy and GTM.

Reporting Structure: The role is described as an "individual contributor" and will likely report to a Design Lead, Head of Design, or potentially a Director of Product, depending on the specific organizational structure at Booksy. The emphasis is on working closely with Product Managers and Engineers, indicating a collaborative, matrixed reporting dynamic rather than a strict hierarchical one for day-to-day work.

Operations Impact: The Staff Product Designer will have a significant impact on Booksy's operations by:

• Product Strategy: Directly influencing product direction and roadmap through design insights and vision.

• User Acquisition & Retention: Creating compelling user experiences that drive customer acquisition and retention for both service providers and end-users.

• Brand Perception: Shaping the user interface and overall user experience, which is a critical component of the Booksy brand and market positioning.

• Operational Efficiency: Designing intuitive tools and workflows that improve the operational efficiency for Booksy's B2B clients (service providers) and streamline the customer booking process.

• Process Definition: Contributing to the definition and refinement of design processes, ensuring they are efficient, scalable, and integrated with broader product development and GTM operations.

Growth Opportunities:

• Leadership & Influence: Opportunity to influence design strategy and practices at a growing company, potentially leading to future leadership roles (e.g., Lead Designer, Design Manager).

• Skill Specialization: Deepen expertise in specific areas of product design, such as complex systems, AI-driven design, or specific user segments (B2B vs. B2C).

• Cross-functional Impact: Gain exposure to and influence across product management, engineering, marketing, and business strategy, broadening career horizons.

• Industry Expertise: Become an expert in the beauty and wellness tech marketplace, a rapidly growing and dynamic sector.

• Process Improvement: Play a key role in shaping operational processes for the design team and contributing to the company's overall "design-led" operational model.

📝 Enhancement Note: The "Staff" designation is key here. It implies a level of strategic contribution and process impact beyond typical senior designer roles. The company's "scale-up" nature and "design-led" ambition mean this role is pivotal for operationalizing design excellence and integrating it seamlessly into the GTM strategy.

🌐 Work Environment

Office Type: The role is explicitly "TELECOMMUTE" and "Fully Remote" within Poland. This indicates that Booksy supports a distributed workforce, prioritizing flexibility and autonomy. While there might be physical offices, this specific role is not tied to one.

Office Location(s): The role is open to candidates located anywhere in Poland. This broadens the talent pool and offers significant flexibility to the employee.

Workspace Context:

• Collaborative Environment: Although remote, the job description emphasizes collaboration. This means the candidate should expect to engage actively in virtual team meetings, design critiques, and cross-functional discussions using digital collaboration tools.

• Operations Tools & Technology: The candidate will likely work with standard design software (Figma, Sketch, Adobe Creative Suite), project management tools (Jira, Asana), communication platforms (Slack, Teams), and potentially specialized tools for prototyping, user research, and AI-assisted design.

• Team Interaction: Regular interaction will occur with Product Managers, Engineers, fellow Designers, and potentially Marketing or Business stakeholders, predominantly through virtual channels. The "welcoming team" suggests an environment conducive to open communication and support even in a remote setting.

Work Schedule: "Flexible working hours" are offered, allowing employees to manage their schedules within reasonable bounds, provided they can collaborate effectively with teams in different time zones or adhere to core working hours for synchronous collaboration. This flexibility is crucial for managing design processes that often require deep focus periods.

📝 Enhancement Note: The fully remote aspect within Poland is a significant draw. The emphasis on "flexible working hours" and "welcoming team" suggests a culture that supports remote employees and values work-life balance, while still expecting strong collaboration and output.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Application review, likely with an AI-assisted initial filter, followed by a recruiter screening to assess basic qualifications, cultural fit, and motivation.

2. Portfolio Review & Discussion: A dedicated session with a hiring manager or senior designer to walk through the candidate's portfolio. This is where the core of the assessment happens, focusing on process, strategy, and impact.

3. Design Challenge/Case Study: Candidates may be given a take-home design challenge or asked to present a detailed case study from their portfolio, focusing on a complex problem and their solution. This assesses problem-solving skills, design thinking, and ability to articulate strategy.

4. Cross-functional Interviews: Interviews with Product Managers and Engineers to evaluate collaboration skills, communication style, and ability to work effectively within a product development team.

5. Final Interview: Potentially with a Design Lead or senior leadership to discuss strategic vision, leadership potential, and overall cultural alignment.

Portfolio Review Tips:

• Structure Your Case Studies: For each project, clearly define the problem, your role, the process, the challenges, your solutions, and the measurable outcomes. Use visuals effectively to support your narrative.

• Highlight Strategic Thinking: Emphasize how your design decisions aligned with business goals and user needs. Showcase your ability to influence product strategy and roadmaps.

• Demonstrate End-to-End Ownership: Show projects where you managed the entire design lifecycle, from initial discovery and research to final implementation and iteration.

• Showcase Craft and Systems Thinking: Ensure your visual and interaction design skills are evident, alongside your understanding of how to build scalable solutions using design systems.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced support tickets).

• Tailor to the Role: Briefly explain why your experience is a good fit for Booksy's "scale-up," "design-led" environment, and focus on solving complex problems.

• Be Prepared for "Why": Be ready to deeply explain the rationale behind every design decision.

Challenge Preparation:

• Understand the Business: Research Booksy, its market, its competitors, and its target users (both service providers and consumers). Understand their business model and GTM strategy.

• Focus on Process, Not Just Polish: A design challenge is often more about how you solve a problem than the perfect final pixel. Demonstrate your thought process, research methods, and iterative approach.

• Prioritize and Scope: If given a challenge, be realistic about what you can achieve within the given timeframe. Show how you would prioritize tasks and define scope.

• Communicate Your Assumptions: Clearly state any assumptions you make during the challenge.

• Practice Presentation: Rehearse presenting your work concisely and persuasively. Be ready to answer questions about your design choices and trade-offs.

📝 Enhancement Note: The emphasis on a "design-led organization" and a "scale-up" environment means the interview process will likely scrutinize strategic thinking and the ability to operate in ambiguity. The portfolio review is critical, as it serves as tangible proof of the candidate's capabilities and operational approach to design.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends and collaboration needs), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Prototyping & User Testing: InVision, Principle, ProtoPie, Maze, UserTesting.com.

• Design System Management: Knowledge of how design systems are built, maintained, and scaled; familiarity with tools for component libraries and documentation.

Analytics & Reporting:

• Product Analytics: Google Analytics, Amplitude, Mixpanel, Heap. Understanding how to interpret user behavior data to inform design decisions is crucial.

• Reporting & Dashboarding: Tableau, Looker, Power BI, or internal BI tools. Ability to understand and potentially contribute to design-related metrics and dashboards.

CRM & Automation:

• While not directly a designer's primary tool, understanding how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms impact user journeys and data can be beneficial for a holistic product view. Familiarity with how product usage data might feed into these systems is a plus.

• Project Management & Collaboration: Jira, Asana, Trello, Confluence, Slack, Microsoft Teams. Essential for remote collaboration and integration with engineering and product workflows.

📝 Enhancement Note: While the job description doesn't explicitly list tools, the responsibilities and industry standards for a Staff Product Designer in a tech company strongly suggest proficiency in modern design and collaboration tools. The mention of AI tools also implies openness to exploring and integrating new technologies into the workflow.

👥 Team Culture & Values

Operations Values:

• User Centricity: A fundamental commitment to understanding and prioritizing user needs in all design decisions.

• Excellence & Craftsmanship: A dedication to high-quality design output, attention to detail, and continuous improvement of design skills.

• Collaboration & Transparency: Open communication, active listening, and a willingness to share work and feedback constructively.

• Innovation & Adaptability: Embracing new technologies (like AI), experimenting with new approaches, and thriving in a dynamic, evolving environment.

• Impact & Accountability: Focusing on delivering measurable business and user value, and taking ownership of design outcomes.

• Growth Mindset: A commitment to continuous learning, skill development, and supporting the growth of others.

Collaboration Style:

• Cross-functional Integration: Design is positioned as a strategic partner, implying close and proactive collaboration with Product Management, Engineering, Marketing, and potentially Sales/Customer Success teams.

• Iterative Feedback Loops: A culture that encourages regular feedback on design work, both within the design team and with cross-functional partners, to ensure alignment and continuous improvement.

• Data-Informed Design: Collaboration that leverages data and insights from analytics, user research, and experiments to guide design decisions.

• Ambiguity Navigation: A style that embraces uncertainty, encourages proactive problem-solving, and collaboratively defines paths forward.

📝 Enhancement Note: The company's "scale-up" and "design-led" nature implies a culture that values initiative, adaptability, and a proactive approach to problem-solving. The "welcoming team" suggests a supportive internal environment, even within a fast-paced setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: As a scale-up, Booksy is still defining its processes and structures. The Staff Product Designer will need to be comfortable working with evolving requirements and contributing to process definition.

• Balancing User Needs with Business Strategy: Effectively translating complex user needs and business objectives into elegant and impactful design solutions.

• Influencing Stakeholders: Persuading diverse stakeholders (including those less design-savvy) of the value of design and specific design decisions.

• Scaling Design Practices: Contributing to the growth and operationalization of the design team and its practices as the company scales.

• Integrating New Technologies: Successfully incorporating AI tools and other emerging technologies into the design workflow to enhance efficiency and output.

Learning & Development Opportunities:

• Strategic Design Leadership: Opportunities to shape product strategy and influence the company's direction, building leadership skills.

• Advanced Design Skills: Deepening expertise in complex problem-solving, systems thinking, and potentially emerging design technologies.

• Cross-functional Exposure: Gaining a broader understanding of product development and GTM operations by working closely with diverse teams.

• Mentorship: Potential to mentor junior designers and contribute to building a strong design culture.

• Industry Impact: Working on a platform that directly impacts small businesses and consumer experiences in a growing marketplace.

📝 Enhancement Note: The challenges presented are inherent to a "scale-up" environment. The growth opportunities focus on leveraging these challenges for career advancement, particularly in strategic influence and operational development of design practices.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the discovery process for a complex product challenge. What was your approach, and what were the key outcomes?" (Focus on your methodology, synthesis of insights, and impact on strategy.)

• "How do you balance user needs with business objectives and technical constraints when defining product roadmaps and prioritizing features?" (Highlight your strategic thinking and collaborative approach with PMs/Eng.)

• "Walk us through a design decision you made that was initially met with resistance. How did you present your case, and what was the result?" (Demonstrate your advocacy, communication skills, and ability to influence stakeholders.)

Company & Culture Questions:

• "What interests you about Booksy's mission and our position as a growing beauty marketplace?" (Show research into their industry and business model.)

• "How would you contribute to establishing design as a strategic partner within a 'design-led' organization like Booksy?" (Relate your experience to their stated goals.)

• "Describe your ideal collaboration with Product Managers and Engineers. How do you ensure smooth handoffs and effective implementation of designs?" (Focus on your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio presentation as a narrative for each case study, guiding the interviewer through your journey.

• Focus on "Why": Be prepared to explain the rationale behind every decision, from initial problem framing to final design choices.

• Show, Don't Just Tell: Use visuals effectively to illustrate your process, iterations, and final solutions.

• Quantify Results: Whenever possible, use data to demonstrate the success and impact of your designs.

• Highlight Strategic Contribution: Emphasize your role in shaping strategy, not just executing tasks.

• Address Ambiguity: If a project involved ambiguity, explain how you navigated it and brought clarity.

• Be Concise: Respect the interviewer's time by being efficient and focused.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, process ownership, and the ability to drive impact in an ambiguous, fast-paced environment – key traits for a Staff Product Designer in a scale-up.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application and CV in English through the provided recruitment form.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 case studies that best demonstrate end-to-end product design ownership, strategic impact, and experience with complex problems. Highlight your process, problem-solving approach, and measurable outcomes, tailoring examples where possible to marketplace or service-based platforms.

• Resume Optimization: Ensure your resume clearly articulates your 5-10 years of experience, emphasizing achievements related to product strategy, cross-functional collaboration, design system contributions, and successful product launches. Use keywords like "Product Design," "User-Centered Design," "Strategy," "Discovery," "Prototyping," "Design Systems," and "Cross-functional Collaboration."

• Interview Preparation: Practice articulating your design process and strategic thinking. Prepare to walk through your portfolio case studies, focusing on the "why" behind your decisions and the impact of your work. Be ready to discuss how you handle ambiguity and collaborate with product and engineering teams.

• Company Research: Thoroughly research Booksy's business model, target audience (both service providers and consumers), market position, and company culture. Understand their stated goal of becoming a "design-led organization" and how your role contributes to that.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.