Staff Product Designer

📍 Job Overview

Job Title: Staff Product Designer

Company: Booksy

Location: Spain

Job Type: FULL_TIME

Category: Product Design / GTM Strategy

Date Posted: 2026-02-22T20:38:23.038

Experience Level: Mid-Senior to Senior (5-10 years implied)

Remote Status: Fully Remote (within Spain)

🚀 Role Summary

• Lead end-to-end product design initiatives, from initial discovery and strategy to final delivery and iteration, within a fast-paced, evolving scale-up environment.

• Drive the definition and articulation of design vision, ensuring alignment with overarching product and business strategies, and contributing to roadmap prioritization.

• Champion user needs and design quality through exceptional craft in interaction, visual, and systems thinking, while establishing design excellence as a strategic partner.

• Collaborate closely with product managers, engineers, and cross-functional teams to ship impactful user experiences that balance user needs with business objectives.

• Contribute to the evolution of Booksy's design practice, tools, and ways of working, elevating the overall design maturity of the organization.

📝 Enhancement Note: The role of "Staff Product Designer" implies a senior individual contributor position, requiring significant autonomy, strategic thinking, and the ability to influence without direct authority. The emphasis on "scale-up," "ambiguity," and "defining your own path" suggests a dynamic environment where proactive problem-solving and process establishment are critical. The "design-led organization" aspiration indicates a significant opportunity to shape how design functions within Booksy.

📈 Primary Responsibilities

• Discovery and Strategy:

  • Lead deep-dive discovery efforts to thoroughly understand complex user needs and business challenges.
  • Synthesize qualitative and quantitative research, data, and insights into actionable design opportunities and strategic recommendations.
  • Define and clearly articulate a compelling design vision that aligns with and supports product and business objectives.
  • Actively partner with Product Management and Engineering to shape product roadmaps, influence prioritization decisions, and ensure strategic alignment.

• Design and Delivery:

  • Take full ownership of the end-to-end design process for significant features, modules, and user experiences.
  • Produce high-quality design artifacts across the entire spectrum, from initial conceptualization and wireframing to polished, production-ready visual and interaction designs.
  • Develop and utilize prototypes effectively to test hypotheses, validate solutions rapidly, and gather early user feedback.
  • Design and execute experiments (e.g., A/B tests) to inform decision-making, measure design impact, and optimize user flows.
  • Work within and actively contribute to the evolution and maintenance of Booksy's design system, ensuring consistency and scalability.
  • Ship work iteratively, continuously measuring impact against key performance indicators (KPIs) and refining designs based on outcomes and user feedback.
  • Collaborate closely and effectively with engineering teams throughout the implementation phase to ensure design fidelity and successful product launches.

• Influence and Leadership:

  • Serve as a strong advocate for user needs and design quality in all cross-functional discussions and decision-making processes.

  • Confidently present and defend design decisions, rationale, and outcomes to stakeholders at all organizational levels.

  • Contribute significantly to the continuous improvement and evolution of Booksy's design practice, methodologies, tools, and overall ways of working.

  • Help establish and reinforce design as a strategic partner across Product, Engineering, Marketing, and other key departments.

  • Actively share knowledge, mentor junior designers, and consistently raise the bar for design quality and impact across the entire team.

📝 Enhancement Note: The responsibilities highlight a senior role requiring strategic thinking, end-to-end ownership, and significant influence. The emphasis on "design system," "experiments," and "measuring impact" points to a data-informed and iterative design approach, common in mature product organizations. The leadership aspect focuses on influencing practice and establishing design as a strategic function, crucial for a "design-led organization."

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of professional experience in product design, with a proven track record of delivering successful digital products.

• Demonstrated experience in fast-paced, evolving environments (scale-ups, startups) where process definition and ambiguity management are key.

Required Skills:

• Product Design Expertise: Proven ability to manage the entire product design lifecycle, from discovery through to delivery and iteration.

• Portfolio Excellence: A strong, compelling portfolio showcasing end-to-end product design work, demonstrating exceptional craft and strategic thinking.

• User-Centred Design: Deep understanding of user-centered design principles, methodologies, and their practical application in complex product contexts.

• Interaction & Visual Design: Exceptional craft skills in both interaction design (defining user flows, usability) and visual design (aesthetics, branding, UI).

• Systems Thinking: Ability to think holistically about product ecosystems, understand interdependencies, and design scalable, consistent experiences.

• Prototyping & Experimentation: Proficiency in creating interactive prototypes for hypothesis testing and experience validation, and experience designing/running experiments.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design thinking clearly to diverse audiences and build strong cross-functional relationships.

• Strategic Mindset: Ability to connect design decisions directly to business outcomes and product strategy.

• Ambiguity Tolerance: Comfort and effectiveness in navigating and bringing clarity to ambiguous situations.

• Proactive & Self-Directed: Demonstrated initiative in identifying opportunities and driving solutions independently.

• AI Tool Proficiency: Comfort and experience leveraging AI tools and emerging technologies to enhance the design process and output.

Preferred Skills:

• Experience contributing to and evolving design systems.

• Familiarity with data analysis and A/B testing platforms to inform design decisions.

• Experience in the e-commerce, marketplace, or scheduling software industries.

• Mentorship or team leadership experience.

• Familiarity with agile development methodologies.

📝 Enhancement Note: The "Staff" title and emphasis on ambiguity, strategy, and design practice evolution suggest a need for candidates who can not only execute but also define processes and mentor others. The explicit mention of AI tools is a key requirement, reflecting a forward-looking approach to design technology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 detailed case studies demonstrating ownership of complex product challenges from initial discovery and user research through to final design delivery and post-launch iteration.

• Problem Definition: Clearly articulate the user problem and business opportunity addressed in each case study, including how these were validated.

• Process & Methodology: Detail the design process followed, including research methods, ideation techniques, prototyping tools used, and how user feedback was incorporated.

• Design Rationale: Explain the "why" behind key design decisions, demonstrating strategic thinking and a connection to user needs and business goals.

• Visual & Interaction Craft: Present high-fidelity mockups, interactive prototypes, and examples of refined UI elements that showcase exceptional visual and interaction design skills.

• Systems Thinking: Illustrate how the design integrates with or contributes to a design system, ensuring consistency and scalability.

• Impact & Outcomes: Quantify the impact of the design where possible, using metrics, KPIs, or qualitative feedback to demonstrate success and learning.

• AI Tool Integration: If applicable, highlight instances where AI tools were used to enhance the design process or output.

Process Documentation:

• While not explicitly a portfolio requirement, candidates should be prepared to discuss their approach to documenting design processes, user flows, and system components. This includes understanding the value of clear documentation for cross-functional collaboration and knowledge sharing.

📝 Enhancement Note: For a Staff-level role, the portfolio needs to go beyond just showcasing final designs. It must demonstrate strategic thinking, a robust and adaptable design process, and the ability to articulate the impact of design work. The emphasis on "end-to-end" and "complex challenges" is crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Flexible Working Hours: Allows for better work-life integration and personal time management.

• Remote Work Opportunity: Fully remote position within Spain, offering significant flexibility and autonomy.

• Welcoming Team Environment: Emphasis on a supportive and collaborative team culture.

• International Development: Opportunity to work within an international organization with teams in multiple countries, fostering global exposure and diverse perspectives.

• Additional Benefits: Specific location-based benefits may apply, which could include health insurance, professional development stipends, or other localized perks.

Working Hours:

• 40 hours per week, with flexible working hours offered, allowing for adaptation to individual productivity peaks and personal commitments.

📝 Enhancement Note: The salary estimate is based on typical compensation for senior design roles in Spain, considering the cost of living and market rates for tech professionals. The benefits align with common offerings for remote, full-time positions in the tech sector, with a specific emphasis on flexibility and international exposure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS, Marketplace) - Booksy operates as the world's fastest-growing beauty marketplace, connecting service providers with customers. This implies a focus on user experience, growth, and marketplace dynamics.

Company Size: Scale-up environment. Booksy is described as an "ever-changing scale-up" and has teams in 6 countries, indicating a company that has achieved product-market fit and is in a significant growth phase, moving beyond startup chaos towards more established, yet still dynamic, operations. This suggests opportunities to influence processes while dealing with evolving structures.

Founded: Not explicitly stated, but the "scale-up" nature suggests a company founded within the last 5-15 years.

Team Structure:

• Design Team: The role is within a "growing design team." As a Staff Product Designer, you will be a senior individual contributor, likely working alongside other product designers, UX researchers, and potentially UI designers or design operations specialists.

• Reporting: The role implies reporting to a Design Lead, Head of Design, or potentially a Director of Product, depending on the specific organizational structure.

• Cross-functional Collaboration: Close collaboration with Product Managers, Engineers, and potentially Marketing, Data Science, and Customer Support teams is fundamental to the role's success.

Methodology:

• Design-Led Organization: Booksy aims to become a design-led organization, suggesting a commitment to integrating design thinking and user experience principles at the core of product development and business strategy.

• Agile & Iterative: The emphasis on "shipping work iteratively," "measuring impact," and "refining based on outcomes" points towards agile development methodologies and a strong focus on continuous improvement and data-informed decision-making.

• User-Centricity: A core tenet is understanding "user and business problems" and prioritizing "user needs with business strategy."

Company Website: https://booksy.com/

📝 Enhancement Note: The company culture is characterized by growth, dynamism, and a stated ambition to elevate design's strategic role. This implies a need for designers who are comfortable with ambiguity, proactive in establishing best practices, and adept at cross-functional collaboration within a tech-driven, marketplace environment.

📈 Career & Growth Analysis

Operations Career Level: Staff Product Designer. This is a senior individual contributor role, often considered one step below Principal or Lead. It signifies a high level of expertise, strategic impact, and the ability to tackle the most complex product challenges independently. It requires not only strong design craft but also strategic thinking, influence, and mentorship capabilities.

Reporting Structure: The Staff Product Designer will likely report to a Design Manager, Head of Design, or Director of Product. They will collaborate extensively with Product Managers and Engineering Leads for specific product areas.

Operations Impact: The Staff Product Designer is expected to have a significant impact on Booksy's revenue and business decisions by:

• Driving user adoption and retention through exceptional product experiences.

• Identifying and capitalizing on new product opportunities that align with business strategy.

• Optimizing conversion funnels and user workflows to increase marketplace efficiency and transaction volume.

• Contributing to product strategy and roadmap decisions that directly influence business growth and market position.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of product design, such as platform design, growth design, or AI-driven user experiences.

• Leadership Track: Transition into leadership roles, such as Design Lead, Group Lead, or Manager, by mentoring junior designers, leading design initiatives, and potentially managing a small team.

• Strategic Influence: Grow into a more strategic role, influencing product vision and company-wide design direction, potentially moving towards Principal Designer or Director-level positions.

• Cross-Functional Expertise: Develop broader business acumen by working closely with Product, Engineering, and Marketing, potentially leading to roles in Product Management or GTM strategy.

• Continuous Learning: Access opportunities for professional development, attending industry conferences, workshops, and utilizing company resources for skill enhancement in emerging design technologies and methodologies.

📝 Enhancement Note: The "Staff" designation implies a career path focused on deep technical expertise and strategic contribution, rather than people management, though leadership opportunities exist. The emphasis on shaping "design practice" and being "design-led" offers a unique growth avenue in organizational design and process improvement.

🌐 Work Environment

Office Type: Fully Remote (within Spain). This indicates a distributed workforce model, emphasizing asynchronous communication and digital collaboration tools.

Office Location(s): While the role is remote within Spain, Booksy operates internationally with teams in 6 countries. This suggests a global company culture that embraces remote work and diverse geographical contributions.

Workspace Context:

• Collaborative Environment: Although remote, the culture emphasizes a "welcoming team" and strong collaboration. This means active participation in virtual meetings, design critiques, and team syncs is expected.

• Tools and Technology: Expect a modern digital workspace equipped with collaboration platforms (e.g., Slack, Teams), project management tools (e.g., Jira, Asana), and a comprehensive suite of design and prototyping software (e.g., Figma, Sketch, Adobe Creative Suite). Proficiency with AI design tools is also highlighted.

• Operations Team Interaction: Regular interaction with product managers, engineers, researchers, and other designers through video conferencing, shared documents, and digital whiteboarding tools.

Work Schedule:

• The standard working hours are 40 hours per week. However, "flexible working hours" are offered, allowing individuals to structure their workday around core collaboration times and personal needs, which is beneficial for managing design processes that may span different time zones or require deep, uninterrupted focus.

📝 Enhancement Note: The remote-first nature of this role necessitates strong self-discipline, excellent asynchronous communication skills, and proactive engagement with digital collaboration tools. The flexibility in working hours is a key aspect for managing design workflows effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, potentially with AI assistance, focusing on alignment with core requirements and portfolio quality.

• Recruiter/Hiring Manager Call: Discussion to assess overall fit, motivation, experience alignment, and understanding of the role and company.

• Design Portfolio Presentation: A key stage where the candidate presents 1-2 in-depth case studies from their portfolio, demonstrating their process, strategic thinking, craft, and impact. This is often a live session with Q&A.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially other designers to assess collaboration skills, technical understanding, and ability to work within a team.

• Whiteboarding/Design Challenge: A practical exercise, either live or take-home, designed to assess problem-solving skills, design thinking, and approach to a specific design problem relevant to Booksy's domain.

• Final Interview: Often with a senior leader (e.g., Head of Design, VP Product) to discuss strategic alignment, leadership potential, and cultural fit.

Portfolio Review Tips:

• Storytelling: Structure your case studies as compelling narratives. Clearly define the problem, your role, the process, the challenges, the solutions, and the measurable outcomes.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) to illustrate your design process and final output.

• Quantify Impact: Whenever possible, use data, metrics, or user feedback to demonstrate the success and business impact of your work.

• Highlight Strategic Thinking: Emphasize how your design decisions were driven by user needs and business objectives. Explain your rationale clearly.

• Demonstrate Craft: Showcase the quality of your interaction and visual design execution. Ensure high-fidelity mockups are polished and prototypes are functional.

• Address Ambiguity: Be prepared to discuss how you navigated uncertainty or lack of clear direction in your projects.

• Tailor to Booksy: Research Booksy's product and target audience. Consider how your experience and portfolio pieces are relevant to their marketplace and service booking needs.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Booksy's platform, its competitors, and the challenges of a beauty/wellness marketplace.

• Practice Problem-Solving: Work through common design challenge scenarios related to user acquisition, engagement, conversion, or service provider tools.

• Articulate Your Process: Be ready to explain your thought process step-by-step, from understanding the prompt to generating solutions.

• Focus on User & Business: Ensure your solutions are grounded in user needs and contribute to business goals.

• Time Management: Practice completing exercises within realistic time constraints, common in interview settings.

📝 Enhancement Note: The interview process for a Staff Designer typically involves rigorous evaluation of both design capabilities and strategic/influential potential. A strong portfolio presentation is paramount, and candidates should be prepared for practical design challenges that simulate real-world problem-solving. The mention of AI in the job description suggests potential questions about its application in design.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely), Sketch, Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Prototyping Tools: InVision, Principle, ProtoPie, or advanced Figma prototyping capabilities.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management: Jira, Asana, Trello, Monday.com.

• User Research & Testing: UserTesting.com, Maze, Lookback, or similar platforms for remote user testing and feedback collection.

• Design System Management: Tools associated with maintaining and contributing to design systems (e.g., Zeroheight, Storybook, or internal documentation platforms).

• AI Design Tools: Candidates are expected to be comfortable leveraging AI tools for various aspects of the design process (e.g., idea generation, content creation, workflow automation). Specific tools may vary but familiarity with the concept and application is key.

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Amplitude, Mixpanel, or similar tools for tracking user behavior and product performance.

• Data Visualization: Tableau, Looker, Power BI, or dashboarding within analytics platforms to interpret data and present findings.

CRM & Automation:

• While less direct for a Product Designer, familiarity with CRM systems (e.g., Salesforce) or marketing automation platforms can provide context for business objectives and user segmentation.

📝 Enhancement Note: Proficiency in industry-standard design tools, particularly Figma, is essential. Experience with analytics platforms and a demonstrated willingness to adopt and leverage AI tools in the design workflow are key differentiators for this role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for user needs in all product decisions. This translates to prioritizing user research, empathy, and creating intuitive, valuable experiences.

• Excellence & Craft: A drive for high-quality design execution, attention to detail, and continuous improvement in both individual skills and team output.

• Collaboration & Inclusivity: Fostering an environment where diverse perspectives are valued, feedback is shared constructively, and teams work together effectively towards common goals.

• Agility & Adaptability: Embracing change, comfortable working in dynamic environments, and iterating quickly based on feedback and data.

• Ownership & Accountability: Taking responsibility for projects from start to finish and being accountable for the outcomes of design decisions.

• Data-Informed Decisions: Utilizing data and insights to inform design choices and measure the impact of design work, rather than relying solely on intuition.

Collaboration Style:

• Cross-functional Partnership: Proactive and constructive collaboration with Product Managers, Engineers, Researchers, and other stakeholders. This involves clear communication, active listening, and a willingness to find common ground.

• Design Critiques: A culture of open and constructive feedback through regular design reviews and critiques to elevate the quality of work.

• Knowledge Sharing: A commitment to sharing learnings, best practices, and insights across the design team and broader organization to foster collective growth.

• Experimentation Mindset: Encouraging a willingness to test new ideas, iterate rapidly, and learn from both successes and failures.

📝 Enhancement Note: The emphasis on being a "design-led organization" and operating in a "scale-up" environment suggests a culture that values innovation, proactive problem-solving, and a strong sense of ownership. Collaboration is key, especially in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: As a scale-up, processes and strategies may still be evolving. The primary challenge will be bringing clarity and structure to design initiatives while maintaining agility.

• Establishing Design Excellence: Contributing to the goal of becoming a "design-led organization" requires actively shaping design practices, advocating for user needs, and elevating the perception of design's strategic value across departments.

• Balancing User Needs with Business Goals: In a marketplace environment, balancing the needs of both service providers and customers, while also driving business objectives, presents a constant strategic challenge.

• Remote Collaboration & Communication: Effectively collaborating and influencing stakeholders in a fully remote setting requires strong communication skills and proactive engagement.

• Rapid Iteration & Measurement: Continuously shipping, measuring, and iterating on designs in a fast-paced environment requires efficient workflows and robust data analysis capabilities.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone expertise in complex interaction design, systems design, and potentially emerging areas like AI-driven design.

• Strategic Product Development: Gain deeper insights into product strategy, roadmap planning, and business operations within a rapidly growing tech company.

• Leadership & Mentorship: Develop leadership skills by mentoring junior designers, leading design initiatives, and contributing to the evolution of the design team's culture and practices.

• Industry Exposure: Engage with a global team and potentially attend industry conferences or workshops to stay abreast of the latest trends in product design and technology.

• Cross-functional Acumen: Broaden understanding of business functions through close collaboration with Product, Engineering, and other departments.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in areas of process definition, strategic influence, and leadership within a dynamic organizational context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define a design process or strategy in an ambiguous environment. What was your approach, and what was the outcome?" (Focus on clarity, structure, and impact).

• "How do you balance competing user needs with business objectives when designing for a marketplace platform like Booksy?" (Highlight your strategic thinking and decision-making rationale).

• "How would you approach establishing design as a more strategic partner within a product organization, especially if it's currently less mature in that area?" (Demonstrate understanding of influence, advocacy, and process building).

Company & Culture Questions:

• "What excites you about Booksy's mission and our goal to become a design-led organization?" (Show genuine interest and alignment with company vision).

• "How do you contribute to a positive and collaborative team culture, especially in a remote setting?" (Emphasize your proactive and supportive approach).

• "How do you stay current with design trends and emerging technologies, particularly AI tools in design?" (Highlight your commitment to continuous learning).

Portfolio Presentation Strategy:

• Select Relevant Case Studies: Choose 2-3 projects that best showcase your end-to-end process, strategic thinking, craft, and impact, ideally related to marketplace dynamics or complex user journeys.

• Structure Your Narrative: Begin with the problem and business context, clearly define your role and responsibilities, detail your process (research, ideation, design, testing), explain your key decisions with rationale, and conclude with outcomes and learnings.

• Highlight Your Craft: Ensure your visuals are polished and clearly communicate your interaction and visual design skills. Be prepared to walk through specific UI elements or interaction patterns.

• Quantify Impact: Use data, metrics, or user quotes to demonstrate the success of your solutions. If exact metrics aren't available, discuss how you would measure success.

• Be Prepared for Deep Dives: Anticipate detailed questions about your process, rationale, and specific design choices. Be honest about challenges and what you learned.

• Discuss AI Integration: If applicable, be ready to explain how you used AI tools in your projects and how you see them evolving the design practice.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, end-to-end ownership, strong communication, and a proactive approach to problem-solving, all within the context of a dynamic, remote, and design-focused scale-up.

📌 Application Steps

To apply for this Staff Product Designer position:

• Submit your application and CV in English through the provided application link on Workable. Ensure your application clearly highlights your relevant experience.

• Portfolio Customization: Tailor your portfolio to showcase projects that demonstrate end-to-end ownership, strategic thinking, and impact, especially those relevant to marketplace platforms or complex user journeys. Highlight your ability to work in ambiguous, fast-paced environments.

• Resume Optimization: Ensure your resume clearly articulates your 5-10 years of product design experience, emphasizing achievements related to strategy, discovery, delivery, and cross-functional collaboration. Include keywords like "Product Design," "User-Centered Design," "Design System," "Prototyping," "AI Tools," and "Scale-up."

• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, clear articulation of your process, and quantifiable results. Prepare answers for strategy and behavioral questions, and be ready for a design challenge that assesses your problem-solving skills.

• Company Research: Thoroughly research Booksy's product, business model, target audience, and stated goal of becoming a "design-led organization." Understand their market position and identify potential design opportunities or challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.