Visual Communication & Mural Design Consultant (EAII Advisors)

📍 Job Overview

Job Title: Visual Communication & Mural Design Consultant

Company: Evidence Action (EAII Advisors)

Location: Kolkata, West Bengal, India

Job Type: Full-time (Contractual)

Category: Creative & Design / Communications

Date Posted: January 20, 2026

Experience Level: 2-3 Years Professional Experience

Remote Status: On-site

🚀 Role Summary

• This consulting role focuses on developing compelling visual communications, with a significant emphasis on mural design and illustrative storytelling, to enhance institutional outreach and awareness for public health programs.

• The position requires a blend of artistic talent, digital illustration proficiency, and practical experience in executing large-scale public art projects.

• The consultant will play a key role in translating complex public health and development themes into accessible and engaging visual content for diverse audiences.

• Responsibilities include managing the visual aspects of campaigns, contributing to multimedia content, and maintaining a digital repository of creative assets.

📝 Enhancement Note: While the provided job title and description lean heavily into creative arts, the context of "EAII Advisors, Evidence Action’s technical partner in India" and their mission to "support state governments in delivering evidence-based public health programs" strongly suggests this role operates within a GTM (Go-To-Market) or communications function focused on social impact and public awareness. Therefore, the enhancement will frame the role with operations-adjacent responsibilities in mind, focusing on the communication and outreach aspects that support program delivery and stakeholder engagement.

📈 Primary Responsibilities

• Conceptualize, design, and produce creative visual materials, including digital illustrations, stylus-based artwork, and infographics, for institutional publications, training modules, and reports.

• Develop innovative artwork and layouts for government-led campaigns focused on Water, Sanitation, and Hygiene (WASH) and broader development themes.

• Lead the design and execution of murals, wall art, posters, banners, and visual storytelling content for both print and digital dissemination.

• Contribute to audio-visual and multimedia campaigns by developing storyboards and visual concepts.

• Collaborate closely with Communication and Information, Education, and Communication (IEC) teams to ensure all creative outputs adhere to the branding guidelines and messaging frameworks of DDWS and the Jal Jeevan Mission.

• Assist in the design and setup of exhibition spaces and awareness zones, both within the NIWAS campus and at external national events.

• Maintain and organize a digital archive of all artworks, ensuring easy access and contribution to the design of creative content for training and outreach initiatives.

• Produce original framed artwork, employing mixed media and mural-style compositions to visually represent key WASH and development initiatives.

• Oversee the execution of wall paintings and thematic installations at the NIWAS campus or designated outreach locations, ensuring high artistic quality and alignment with communication objectives.

• Document all original and commissioned artworks meticulously, including concept sketches, photographic evidence, and final visual assets for institutional records and future reference.

• Manage and contribute to the institute’s social media presence across platforms such as X (Twitter), Facebook, Instagram, LinkedIn, and YouTube, creating visually engaging content.

📝 Enhancement Note: The responsibilities highlight a need for project management in creative execution, coordination with government bodies, and content creation aligned with specific programmatic goals. This aligns with GTM support functions that translate program impact into communicable assets.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2–3 years of professional experience in digital illustration, publication design, or campaign-based art creation.

Required Skills:

• Proven expertise in stylus-based digital artwork using tools such as Procreate, Adobe Fresco, or comparable software.

• Strong creative and artistic sensibility with meticulous attention to detail, composition, and aesthetics.

• Demonstrated ability to conceptualize and visualize complex messages effectively for diverse audiences and various media formats.

• Experience in preparing and working with a range of wall materials and media (e.g., acrylics, spray paint, primers).

• Proficiency in managing on-site mural execution, including coordination with vendors, fabricators, and adherence to safety and installation protocols.

Preferred Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and familiarity with digital publishing workflows.

• Experience in development communication, preferably within government agencies, NGOs, or multilateral organizations.

• Familiarity with communication themes related to WASH, rural development, or environmental initiatives.

• Knowledge of color theory, surface preparation techniques, and selection of durable materials for long-lasting wall and mural art.

• Comfort and experience in collaborative environments, working with site owners, institutional teams, and community partners during design and installation phases.

• Experience managing social media platforms and understanding social media analytics for content performance evaluation.

📝 Enhancement Note: The "Desirable" skills suggest a need for candidates who can not only execute visually but also understand the communication objectives and operational nuances of working within government programs and development contexts. Social media management, while not purely "operations," is a critical GTM function for outreach and awareness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, clearly demonstrating a range of creative work.

• Specific emphasis should be placed on showcasing large-scale wall or mural artworks, including process documentation from concept to execution.

• Include examples of digital illustrations, campaign visuals, and publication design that highlight versatility and adaptability.

• Demonstrate the ability to translate program objectives or complex themes into visually compelling narratives.

Process Documentation:

• The portfolio should reflect a structured approach to creative projects, from initial concept development and client brief interpretation to final execution and documentation.

• Provide evidence of project management skills in handling on-site mural execution, including coordination with multiple stakeholders and adherence to timelines and safety standards.

• Illustrate experience in adapting creative output for various platforms, including print, digital, and social media.

• Include examples of how visual content has supported communication goals, awareness campaigns, or training initiatives.

📝 Enhancement Note: For a role like this, a portfolio is not just a showcase of talent but a demonstration of process, project management capabilities, and the ability to deliver on specific communication objectives within a structured environment like government programs.

💵 Compensation & Benefits

Salary Range:

Benefits:

• This is a contractual role for a duration of 3-6 months, with potential for extension based on organizational needs.

• Opportunity to contribute to impactful public health and development initiatives in India.

• Exposure to working with government agencies and leading development organizations.

• Potential for professional development through hands-on experience in diverse communication projects.

Working Hours:

• The role is expected to involve standard working hours (approximately 40 hours per week), with potential for flexibility depending on project deadlines and on-site execution requirements.

📝 Enhancement Note: The salary range is provided for a contractual position in India. Benefits are typical for such roles, focusing on experience and impact rather than traditional corporate perks. The "OTHER" employment type suggests a contractual engagement, which is further clarified by the duration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Non-profit / International Development / Public Health / Government Advisory

Company Size: Evidence Action has 800+ employees operating across 9 countries, indicating a significant, globally recognized organization with a strong operational footprint. EAII Advisors, its partner in India, supports state governments, suggesting a large-scale impact model.

Founded: Evidence Action was founded to operationalize leading academic research and scale proven solutions, implying a data-driven, evidence-based approach to its interventions.

Team Structure:

• The consultant will work under the Communication and Outreach Division of SPM-NIWAS.

• This implies collaboration with a dedicated team focused on communication strategies, IEC materials, and outreach activities.

• The role will likely involve close interaction with program teams implementing WASH and deworming initiatives, as well as government counterparts.

Methodology:

• Evidence Action's core methodology involves identifying neglected global health issues and deploying proven, data-driven interventions at scale.

• EAII Advisors applies this by providing technical assistance to government ministries, ensuring evidence-based program delivery.

• Communication and visual outreach are critical components for raising awareness, driving behavior change, and ensuring program success.

Company Website: https://www.evidenceaction.org/

📝 Enhancement Note: The company culture is described as blending innovation, autonomy, and teamwork, with a focus on disruptive thinking and getting things done. This suggests a dynamic environment where initiative is valued. The context of working with government partners implies a need for professionalism, adherence to protocols, and an understanding of public sector dynamics.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized consultant role, likely at an entry to mid-level within the creative and communications domain. It offers hands-on experience in executing visual communication strategies for large-scale development programs.

Reporting Structure:

• The consultant reports to the Communication and Outreach Division of SPM-NIWAS.

Operations Impact:

• The visual communication and mural design efforts directly support the broader mission of Evidence Action and EAII Advisors by increasing public awareness, promoting health behaviors (WASH), and reinforcing government program messaging.

• Effective visual communication can significantly enhance program reach, community engagement, and ultimately, the impact of public health interventions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in mural design, digital illustration, and visual storytelling within the development sector.

• Project Management: Gain experience managing creative projects from conception to completion, including on-site execution and stakeholder coordination.

• Industry Exposure: Develop a strong understanding of communication strategies within government-led public health programs in India.

• Portfolio Expansion: Build a robust portfolio with impactful projects that can lead to further opportunities in development communications, creative design, or related fields.

• Networking: Establish connections with professionals in the development sector, government bodies, and creative industries.

📝 Enhancement Note: While not a traditional "operations" role in the sense of CRM or process optimization, the strategic importance of communication and outreach in GTM and program delivery makes this position vital for organizational impact. Growth opportunities are framed around deepening creative expertise and gaining experience in a highly impactful sector.

🌐 Work Environment

Office Type: The role is based at SPM-NIWAS, Joka, Kolkata, West Bengal. This is likely an institutional setting, possibly a government facility or an office space dedicated to program implementation and technical assistance.

Office Location(s):

• Primary location: SPM-NIWAS, Joka, Kolkata, West Bengal, India.

Workspace Context:

• The workspace will likely be collaborative, involving interaction with the Communication and IEC teams, program managers, and potentially government officials.

• Access to design tools and resources will be provided, but the role also requires on-site work for mural execution, which may involve varied environments.

Work Schedule:

• Standard working hours are expected, typically Monday to Friday.

• Flexibility may be required to meet project deadlines, especially for on-site mural installations or event participation.

📝 Enhancement Note: The on-site requirement is emphasized, indicating a need for physical presence at the SPM-NIWAS facility and potentially other locations for project execution. The environment is likely professional and geared towards supporting large-scale government programs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of applications, focusing on educational background, professional experience, and the submitted portfolio.

• Portfolio Presentation/Review: Candidates may be asked to present their portfolio, discussing their creative process, project management approach, and the impact of their work. This is a critical stage.

• Skill-Based Assessment: A practical exercise or assessment might be conducted to evaluate digital illustration skills, conceptualization ability, or understanding of mural execution challenges.

• Behavioral/Situational Interviews: Questions may focus on teamwork, problem-solving, adaptability, and experience working with diverse stakeholders (including government).

• Final Interview: Discussion with senior management or division heads to assess cultural fit and alignment with organizational goals.

Portfolio Review Tips:

• Curate Strategically: Select pieces that best demonstrate the required skills: digital illustration, mural design, campaign visuals, and conceptualization.

• Showcase Process: For murals and large projects, include sketches, concept development, material selection, on-site execution challenges, and final results. This demonstrates project management.

• Highlight Impact: Where possible, explain the communication objective of the artwork and how it contributed to program goals or awareness.

• Quality Over Quantity: Ensure all presented work is high-resolution and professionally presented.

• Tailor to Role: Emphasize experience relevant to WASH, development, or government communication if available.

Challenge Preparation:

• Be prepared to discuss your approach to translating abstract concepts (like public health impact) into visual narratives.

• Consider how you would manage on-site mural projects, including logistics, vendor coordination, and community engagement.

• Think about how you would ensure brand consistency and messaging alignment for government campaigns.

• Familiarize yourself with Evidence Action's mission and the importance of WASH initiatives in India.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should treat its preparation and presentation as a core part of their application strategy, demonstrating not just artistic skill but also the ability to deliver on specific project requirements within a structured, mission-driven context.

🛠 Tools & Technology Stack

Primary Tools:

• Digital Illustration Software: Essential proficiency in stylus-based digital artwork tools such as Procreate, Adobe Fresco, or similar.

• Graphic Design Software: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is highly desirable.

• Collaboration Tools: Familiarity with platforms like Canva for quick design tasks and digital publishing workflows.

Analytics & Reporting:

• While not a primary focus, understanding how visual content performs on social media is a plus.

CRM & Automation:

• Not directly applicable to this role's core function, but an understanding of how communication materials support broader program outreach and engagement is beneficial.

📝 Enhancement Note: The emphasis is strongly on creative software and tools. The inclusion of social media management in the desirable skills suggests a need for candidates who can leverage these platforms for outreach, even if detailed analytics are not the primary focus.

👥 Team Culture & Values

Operations Values:

• Evidence-Based Impact: A commitment to using data and evidence to drive interventions and measure outcomes, aligning with Evidence Action's core philosophy.

• Scalability: A focus on deploying solutions that can reach large populations and create significant, lasting change.

• Collaboration: Working effectively with government partners, internal teams, and community stakeholders to achieve shared goals.

• Innovation: A willingness to explore new approaches and creative solutions to address complex development challenges.

• Efficiency: A drive to deliver impactful programs cost-effectively and at scale.

Collaboration Style:

• Cross-functional collaboration with communication specialists, program managers, and government officials.

• A team-oriented approach to brainstorming creative concepts and campaign strategies.

• Openness to feedback and constructive criticism to refine visual outputs.

• A proactive stance in engaging with stakeholders to ensure alignment and buy-in.

📝 Enhancement Note: The values emphasize a mission-driven, results-oriented approach. Collaboration is key, especially given the interaction with government bodies and diverse teams. This requires strong interpersonal skills and an ability to work towards common objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Information: Effectively visualizing nuanced public health messages and development data for broad understanding.

• Working within Government Structures: Navigating institutional processes, approval workflows, and diverse stakeholder expectations within government partnerships.

• On-Site Execution Logistics: Managing the practicalities of creating large-scale murals in potentially varied locations, including material sourcing, weather considerations, and site-specific challenges.

• Balancing Artistic Vision with Programmatic Goals: Ensuring creative freedom while strictly adhering to branding, messaging, and communication objectives set by the organization and government partners.

• Meeting Tight Deadlines: Delivering high-quality creative assets under pressure for campaign launches or events.

Learning & Development Opportunities:

• Specialized Skill Development: Opportunity to hone skills in advanced digital illustration techniques and large-scale mural execution.

• Development Sector Exposure: Gain invaluable experience working on critical public health issues with a leading international NGO and government partners.

• Project Management Experience: Develop skills in managing creative projects from start to finish, including stakeholder coordination and on-site execution.

• Portfolio Building: Create a portfolio of impactful, large-scale visual communication projects that can significantly advance a career in design or development communications.

• Networking: Build professional relationships within the development sector and government communication circles.

📝 Enhancement Note: The challenges are inherent to working in development communications and public art. The growth opportunities are significant for someone looking to build a career at the intersection of art, communication, and social impact.

💡 Interview Preparation

Strategy Questions:

• How would you approach designing a mural that communicates the importance of handwashing to a diverse rural community? What materials would you consider, and how would you ensure its longevity?

• Describe a past project where you had to translate complex data or a program objective into a visual narrative. What was your process, and what was the outcome?

• How do you manage creative differences or feedback from multiple stakeholders, particularly when working with government entities?

• Discuss your experience with on-site mural execution. What are the key challenges, and how do you mitigate them?

Company & Culture Questions:

• What interests you about Evidence Action's mission and EAII Advisors' work in India?

• How do you see your visual communication skills contributing to the success of public health programs like WASH initiatives?

• Describe a time you worked in a collaborative team environment. What was your role, and how did you contribute to the team's success?

Portfolio Presentation Strategy:

• Storytelling: For each piece, tell a story about its creation: the challenge, your approach, the tools used, and the impact.

• Process Visualization: Show sketches, concept development, and execution phases, not just the final artwork.

• Quantify Impact (if possible): If a piece led to increased engagement or awareness, mention it.

• Technical Details: Be ready to discuss materials, techniques, and any challenges overcome during execution.

• Conciseness: Present your strongest work efficiently, respecting the interviewers' time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only artistic skill but also a deep understanding of the organization's mission, the operational aspects of public art projects, and the ability to collaborate effectively within a structured, mission-driven environment.

📌 Application Steps

To apply for this Visual Communication & Mural Design Consultant position:

• Submit your application through the provided link on the Workable platform.

• Portfolio Customization: Ensure your portfolio is well-organized, highlights relevant projects (especially murals and campaign visuals), and clearly demonstrates your digital illustration and on-site execution capabilities.

• Resume Optimization: Tailor your resume to emphasize your degree, years of experience, proficiency with digital art tools, and any experience in development communication or public art projects. Use keywords from the job description.

• Prepare for Presentation: Practice presenting your portfolio, focusing on telling the story behind your key projects and highlighting your process and problem-solving skills. Be ready to discuss your creative approach to WASH and development themes.

• Company Research: Familiarize yourself with Evidence Action's work, particularly their initiatives in India and the goals of the Jal Jeevan Mission. Understand their evidence-based approach and commitment to social impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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