Visual Brand Manager & Creative Content Designer im E-Commerce (m/w/d)

📍 Job Overview

Job Title: Visual Brand Manager & Creative Content Designer im E-Commerce (m/w/d)

Company: MATOLUX GMBH

Location: Austria (Remote or Wiesen, Austria)

Job Type: Full-time

Category: Marketing Operations, Brand Management, Creative Design

Date Posted: February 26, 2026

Experience Level: 2-5 Years (Estimated)

Remote Status: Fully Remote or Hybrid (Office in Wiesen, Austria)

🚀 Role Summary

• This role is pivotal in defining and maintaining MATOLUX's visual brand identity across all e-commerce channels, acting as the primary custodian of the Corporate Design.

• It involves leveraging cutting-edge AI workflows for the creation of high-quality product visuals and short animations, requiring a blend of artistic skill and technological aptitude.

• The position demands the design of high-converting static creatives for performance marketing campaigns on platforms like Meta and Pinterest, directly impacting sales and customer acquisition.

• A significant focus will be on optimizing product imagery and A+ Content for the company's online shop and Amazon presence, crucial for e-commerce success.

• This role requires a strong understanding of social media aesthetics to create engaging content for Instagram and Pinterest, fostering community growth and brand engagement.

📝 Enhancement Note: The provided job description focuses heavily on creative design and brand consistency within an e-commerce context. While the title is "Visual Brand Manager & Creative Content Designer," the responsibilities lean towards content creation and visual asset management rather than a broad strategic brand management role. The emphasis on AI, performance design, and e-commerce platforms suggests a strong operational component in executing marketing and sales strategies visually. Therefore, this role can be categorized under Marketing Operations and Creative Design, with significant overlap into e-commerce strategy execution. The estimated experience level of 2-5 years is based on the blend of required skills and the scope of responsibilities.

📈 Primary Responsibilities

• Corporate Design Stewardship: Maintain and enforce the complete corporate design guidelines across all digital and print touchpoints, ensuring brand consistency and visual integrity.

• AI-Driven Content Generation: Utilize and adapt established internal AI workflows to generate high-quality product images and create compelling 3-5 second animated clips for marketing and promotional use.

• Performance Marketing Creatives: Design eye-catching and conversion-oriented static creatives for paid advertising campaigns on Meta (Facebook/Instagram) and Pinterest, optimizing for engagement and click-through rates.

• E-Commerce Visual Optimization: Develop premium, high-converting product images for the company's online store and create engaging A+ Content for Amazon product listings to enhance visibility and sales.

• Social Media Visual Strategy: Plan, design, and schedule aesthetically pleasing posts and stories for Instagram and Pinterest, focusing on community engagement and brand storytelling.

• Cross-Functional Collaboration: Work closely with the marketing team and video editors to align visual content with broader campaign objectives and brand messaging.

• Tool Proficiency & Adaptation: Master and apply proficiency in Figma, Adobe Creative Suite, and emerging AI content creation tools to execute design tasks efficiently and innovatively.

📝 Enhancement Note: The core responsibilities highlight a hands-on, execution-focused role. The emphasis on "Brand Guardianship" and "AI Content Creation" points to a need for both strategic oversight of visual assets and tactical execution using modern tools. The inclusion of "Performance Design" and "E-Commerce Excellence" clearly indicates this role is directly tied to revenue generation through visually optimized sales channels. The responsibilities are structured to reflect a clear workflow from brand definition to content creation and distribution across key e-commerce platforms.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of visual design principles is paramount. Relevant fields of study could include Graphic Design, Visual Communication, Fine Arts, Digital Media, or Marketing with a design focus.

Experience: 2-5 years of proven experience in graphic design, visual content creation, or brand management, with a significant portion focused on e-commerce and digital marketing environments.

Required Skills:

• Exceptional Design Acumen: An innate, intuitive, and professional-level understanding of aesthetics, composition, color theory, and typography.

• E-commerce Design Sensibility: Ability to create visually appealing designs that are also modern, target-audience-oriented, and effective in driving sales conversions.

• Figma Proficiency: Advanced skills in using Figma for UI/UX design, graphic asset creation, and collaborative design workflows.

• Graphic Design Software: Strong command of industry-standard graphic design tools such as Adobe Photoshop and Illustrator.

• AI Tool Familiarity/Aptitude: Eagerness and capability to learn and effectively utilize internal AI workflows for image generation and animation.

• Brand Consistency Management: Proven ability to manage and uphold corporate design standards across diverse platforms.

• Self-Management & Prioritization: Demonstrated ability to work autonomously, manage time effectively, and prioritize tasks within a remote or hybrid work setup.

• Teamwork & Communication: Excellent interpersonal skills for structured collaboration with marketing teams and other creatives.

Preferred Skills:

• Experience with video editing software for creating short animation clips.

• Familiarity with social media content planning and scheduling tools.

• Knowledge of Amazon A+ Content best practices.

• Experience with performance marketing creative best practices (e.g., A/B testing creative variations).

• Basic understanding of web design principles.

📝 Enhancement Note: The qualifications emphasize a blend of creative talent ("Auge für Design") and practical, results-driven application in an e-commerce setting. The explicit mention of Figma and AI workflows signals a forward-thinking approach to design. The requirement for "Zielgerichtete Kreativität" highlights the need for designers who understand business objectives. The estimated experience level is derived from the breadth of responsibilities, including brand guardianship, AI integration, performance marketing design, and e-commerce platform optimization, which typically require a few years of focused experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Consistency Showcase: A curated selection of projects demonstrating your ability to maintain and apply a consistent corporate design across various mediums and platforms.

• E-commerce Conversion Design: Examples of product images, ad creatives, or website elements that directly contributed to improved conversion rates or sales performance.

• AI-Generated Content Examples: If possible, include samples of AI-assisted designs or animations, showcasing your innovative use of technology in design.

• Brand Identity Projects: Demonstrations of your work in developing or evolving brand identities, including logos, color palettes, and typography systems.

• Social Media Campaign Visuals: A collection of visually engaging posts and stories for platforms like Instagram and Pinterest that highlight community engagement.

Process Documentation:

• Design Workflow Documentation: While not explicitly requested, be prepared to discuss your typical design process, from brief to final asset delivery, emphasizing efficiency and collaboration.

• AI Workflow Integration: Be ready to explain how you would approach learning and integrating new AI tools into your existing design processes.

• Performance Feedback Loop: Demonstrate an understanding of how to use performance data (e.g., ad click-through rates, conversion metrics) to inform and iterate on design choices.

📝 Enhancement Note: Given the role's focus on "Performance Design" and "E-Commerce Excellence," a portfolio that visually articulates the impact of design on business metrics is crucial. The emphasis on AI content creation suggests that showcasing adaptability and proficiency with new technologies will be highly valued. The hiring team will likely look for evidence of a structured approach to design projects, especially concerning brand consistency and conversion optimization.

💵 Compensation & Benefits

Salary Range: €40,000 - €50,000 per year (Gross) This range is an estimation based on the provided starting salary of €40,000 gross per year and industry benchmarks for similar roles in Austria. The actual salary will be determined by the candidate's qualifications, experience, and negotiation.

Benefits:

• Remote Work Flexibility: Option to work 100% remotely or from the office in Wiesen, Austria, offering significant work-life balance.

• Modern Workplace: A dynamic and young team environment in a contemporary office setting for those choosing the office option.

• Company-Provided Laptop: A high-performance MacBook provided for optimal work performance, regardless of location.

• Flexible Working Hours: Core working hours with flexibility, allowing for a start time up to 9:00 AM, accommodating personal schedules.

• Gym Membership: Company contribution towards a gym membership, supporting employee health and well-being.

• Attractive Salary Package: A competitive gross annual salary starting from €40,000, with potential for higher compensation based on experience and qualifications.

• Employment Type Flexibility: Opportunity for both full-time and part-time employment arrangements.

Working Hours: Approximately 40 hours per week, with flexible start times.

📝 Enhancement Note: The base salary of €40,000 gross per year is explicitly stated. For a Visual Brand Manager & Creative Content Designer with 2-5 years of experience in Austria, this is a competitive starting point, especially considering the remote flexibility. The salary range has been extended to reflect potential for overpayment based on the company's statement "je nach Qualifikation und Erfahrung ist eine Überzahlung möglich." The benefits are clearly itemized and align with modern workplace expectations, particularly for remote or hybrid roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lighting and Home Decor (E-commerce focus). MATOLUX GMBH specializes in modern, minimalist lighting solutions that combine high technical and quality standards with contemporary design.

Company Size: Small to Medium-sized Enterprise (SME). The company mentions being "jung und dynamisch" and growing, suggesting a flexible and agile organizational structure.

Founded: The company was founded recently, indicated by "junges und dynamisches Unternehmen," implying a modern, innovative, and perhaps less hierarchical culture compared to established corporations.

Team Structure:

• The role reports into the marketing department, with close collaboration with marketing colleagues and a video editor.

• It's a hands-on creative role, likely within a lean marketing team where individuals wear multiple hats.

Methodology:

• Data-Driven Creativity: The role emphasizes "Performance Design" and "E-Commerce Excellence," suggesting that creative output is informed by performance metrics and designed to drive conversions.

• Agile Content Creation: The use of AI workflows points towards an agile and iterative approach to content creation, aiming for efficiency and speed in generating visual assets.

• Brand Consistency Focus: A strong emphasis is placed on maintaining a cohesive visual identity across all customer touchpoints, indicating a structured approach to brand management.

Company Website: https://www.mato-lighting.com

📝 Enhancement Note: The company culture is portrayed as young, dynamic, and growth-oriented, with a clear focus on design and innovation in the e-commerce lighting sector. The emphasis on remote work and flexible hours suggests a modern, employee-centric approach. The "Brand Guardianship" aspect highlights a structured yet creative environment where visual identity is highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role can be considered an intermediate-level position within the creative and marketing operations domain. It requires a solid foundation in design principles and practical experience in applying them to e-commerce and digital marketing. The "Visual Brand Manager" title suggests some level of ownership and responsibility for brand presentation, while "Creative Content Designer" points to hands-on execution.

Reporting Structure: The role likely reports to a Marketing Manager or Head of Marketing, collaborating closely with peers in marketing and potentially e-commerce operations.

Operations Impact: The Visual Brand Manager & Creative Content Designer directly impacts revenue by creating visually compelling assets that drive customer engagement, improve conversion rates on e-commerce platforms, and enhance brand perception. Their work is fundamental to the success of digital marketing campaigns and online sales performance.

Growth Opportunities:

• Specialization in AI Design: Deepen expertise in AI-driven content creation, becoming a go-to specialist for innovative visual asset generation.

• E-commerce Design Leadership: Progress to a senior designer or art director role focused on e-commerce, leading visual strategy for online sales channels.

• Broader Brand Strategy: Move into a more comprehensive Brand Manager role, taking on strategic marketing responsibilities beyond just visual execution.

• Cross-functional Skill Development: Gain deeper insights into performance marketing, social media strategy, and e-commerce operations through close collaboration.

📝 Enhancement Note: The growth potential is framed around specialization in emerging technologies like AI, deepening expertise in the high-impact field of e-commerce design, and potentially expanding into broader brand strategy roles. The collaborative nature of the role also offers opportunities for skill diversification.

🌐 Work Environment

Office Type: Hybrid or Fully Remote. The company offers an office in Wiesen, Burgenland, Austria, described as modern and dynamic. However, 100% remote work is explicitly stated as an option.

Office Location(s): Wiesen, Burgenland, Austria.

Workspace Context:

• Remote Flexibility: Employees can choose to work from anywhere, with a company-provided MacBook to ensure productivity.

• Collaborative Office Space: For those who opt for the office, a modern and dynamic environment fosters teamwork and interaction.

• Digital Collaboration Tools: Expect to use various digital tools for communication, project management, and asset sharing, essential for remote and hybrid teams.

• Focus on Design Tools: Access to industry-standard design software and AI tools is integral to the daily workflow.

Work Schedule: Flexible working hours are offered, with a guideline for starting work by 9:00 AM. This allows for personal scheduling while ensuring team alignment.

📝 Enhancement Note: The work environment is characterized by its flexibility, catering to modern work preferences with strong remote support. The "modern workplace" description for the office suggests a positive and collaborative physical space, complementing the remote option.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Application Review: Screening of CV, portfolio, and motivation letter. Emphasis will be on the visual quality and relevance of the portfolio to e-commerce and brand consistency.

2. First Interview (Video Call): Discussion of your background, motivation, and initial assessment of your design philosophy and fit with the company culture. Questions may focus on your understanding of brand guardianship and e-commerce design principles.

3. Portfolio Presentation & Practical Task: A more in-depth discussion of your portfolio, potentially including a live critique or a small, practical design exercise related to the role's responsibilities (e.g., creating a quick ad creative concept or an AI-generated product image). This is where your "Auge für Design" and tool proficiency will be thoroughly evaluated.

4. Final Interview: Potentially with a senior team member or founder, focusing on cultural fit, long-term aspirations, and final decision-making.

Portfolio Review Tips:

• Curate for Impact: Select your strongest, most relevant work. Prioritize examples that showcase e-commerce performance, brand consistency, and creative innovation (especially AI if applicable).

• Tell a Story: For each project, briefly explain the brief, your process, the tools used, your creative decisions, and the measurable outcome or impact.

• Showcase Versatility: Include a range of work demonstrating proficiency in graphic design, image creation, and potentially short animations.

• Highlight Tool Proficiency: Clearly indicate the tools used for each project, especially Figma and any graphic design software. If you have experience with AI generation tools, include those examples.

• E-commerce Focus: Ensure a good portion of your portfolio is dedicated to e-commerce applications – product imagery, ad creatives, website banners, etc.

• Brand Consistency Examples: Show how you've applied or maintained brand guidelines across different mediums.

Challenge Preparation:

• Prepare for a Design Task: Be ready for a short, timed design challenge. Practice creating ad creatives or product image concepts quickly using Figma.

• AI Workflow Familiarity: Research current trends in AI image generation and be prepared to discuss how you might approach learning and using MATO's internal AI tools.

• Brand Guardianship Scenarios: Think about how you would handle situations where brand consistency is challenged or where you need to balance creative freedom with brand guidelines.

• E-commerce Metrics: Familiarize yourself with common e-commerce metrics (conversion rates, CTR, AOV) and how design can influence them.

📝 Enhancement Note: The application process emphasizes a practical assessment of design skills, particularly through portfolio review and potential design tasks. The mention of "dein aussagekräftiges Portfolio" is a critical component, and candidates should prepare to demonstrate their "Auge für Design" and ability to translate it into e-commerce success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating static creatives, UI elements, and potentially collaborating on design workflows due to its real-time collaboration features.

• Adobe Creative Suite (Photoshop, Illustrator): Standard industry tools for advanced image manipulation, graphic design, and asset creation.

• AI Content Creation Tools: MATO utilizes "etablierte interne KI-Workflows" for generating product images and animations. Proficiency in learning and adapting to these proprietary or internal tools is key.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are mentioned as primary tools for this role, but interaction with marketing automation platforms for content distribution might occur.

📝 Enhancement Note: The technology stack is heavily focused on design execution. Figma and Adobe Creative Suite are foundational. The most distinctive requirement is the aptitude for learning and integrating internal AI content creation workflows, signaling a company that embraces cutting-edge technology in its creative processes.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A deep appreciation for aesthetics, composition, and high-quality visual output is fundamental.

• Performance-Oriented Creativity: The company values creativity that is not just beautiful but also effective in driving business results, particularly sales in e-commerce.

• Innovation & Adaptability: A willingness to embrace new technologies like AI in design workflows is highly prized.

• Collaboration & Structure: While dynamic, the company values structured teamwork and clear role definitions, fostering efficient communication and project execution.

• Customer-Centricity: Designs are expected to be target-audience-oriented and appealing to customers, reflecting a focus on the end-user experience.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing and video editing teams, requiring clear communication and alignment on project goals.

• Feedback Exchange: A culture that encourages constructive feedback to refine designs and ensure brand consistency and performance.

• Agile Project Management: Given the dynamic nature of e-commerce and the use of AI, an agile approach to content creation and campaign execution is likely.

📝 Enhancement Note: The company culture appears to be a blend of modern creative agency values (design-centric, innovative) and lean startup pragmatism (performance-driven, collaborative, agile). The emphasis on "Zielgerichtete Kreativität" and "Teamplay" highlights the importance of both individual skill and collaborative effort.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI-generated content with a unique artistic vision to maintain brand authenticity and high aesthetic standards.

• Rapid E-commerce Evolution: Keeping pace with fast-changing e-commerce trends, platform updates (e.g., Amazon A+ Content requirements), and performance marketing best practices.

• Maintaining Brand Consistency at Scale: As the company grows, ensuring consistent visual branding across an expanding range of products and marketing channels.

• Remote Collaboration Efficiency: Maintaining seamless communication and creative synergy with team members across different locations.

Learning & Development Opportunities:

• Mastery of AI Design Tools: Becoming an expert in leveraging advanced AI for visual content creation, a highly sought-after skill in the industry.

• E-commerce Performance Optimization: Developing a deeper understanding of how design directly impacts sales funnels and customer conversion.

• Advanced Brand Strategy: Gaining exposure to broader brand management principles and strategic marketing planning.

• Cross-Disciplinary Skills: Learning from marketing and video editing specialists to broaden skill sets and project understanding.

📝 Enhancement Note: The challenges are framed around the integration of new technologies and the demands of a fast-paced e-commerce environment. The growth opportunities are directly tied to mastering these challenges and expanding expertise within the digital marketing and design landscape.

💡 Interview Preparation

Strategy Questions:

• "How would you approach ensuring brand consistency across all MATOLUX's visual touchpoints, especially with the use of AI-generated content?" (Focus on your process for brand guardianship and AI integration.)

• "Describe a project where your design directly contributed to improved e-commerce sales or customer engagement. What was your process, and what were the results?" (Prepare a case study demonstrating performance-driven design.)

Company & Culture Questions:

• "What excites you about MATOLUX's minimalist design philosophy and its application in the lighting industry?" (Research the company's aesthetic.)

• "How do you envision your role in a young, dynamic, and growing company, particularly in a remote or hybrid setup?" (Highlight your adaptability and teamwork skills.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with your strongest, most relevant e-commerce projects. For each, clearly state the objective, your role, the creative solution, the tools used, and the impact.

• Emphasize AI Experience: If you have any AI design work, present it and explain your approach and the outcomes. Be prepared to discuss how you'd learn MATO's internal workflows.

• Demonstrate Tool Proficiency: Walk through a piece of work in Figma or Photoshop to showcase your technical skills and workflow.

• Highlight Brand Guardianship: Show examples of how you've maintained brand consistency or developed brand assets.

• Be Ready for Live Design Tasks: Practice creating a quick ad banner or a product image concept within a short timeframe, showing your process and tool usage.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of both creative design principles and their application in driving e-commerce performance. Emphasizing adaptability to new technologies like AI and a collaborative spirit will be key.

📌 Application Steps

To apply for this Visual Brand Manager & Creative Content Designer position:

• Submit your application through the provided link on join.com.

• Tailor Your Resume: Highlight experience in graphic design, e-commerce, brand management, and proficiency with tools like Figma and Adobe Creative Suite. Quantify achievements where possible (e.g., "Increased ad CTR by X% through improved creative design").

• Curate Your Portfolio: Select your strongest e-commerce and brand-focused projects. Ensure it clearly demonstrates your "Auge für Design," proficiency in Figma, and any experience with AI content creation. Prepare to discuss your process and the impact of your designs.

• Craft a Compelling Motivation Letter: Briefly explain why you are drawn to MATOLUX, its design aesthetic, and how your skills align with the specific responsibilities, particularly the blend of creative design and e-commerce performance.

• Research MATOLUX: Familiarize yourself with their current product range, website, social media presence, and overall brand aesthetic to better tailor your application and prepare for interview discussions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.