Visual & Brand Designer

📍 Job Overview

Job Title: Visual & Brand Designer

Company: Legends Global (Europe)

Location: Madrid, Community of Madrid, Spain

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing (with a focus on Food & Beverage and Sports/Venue Operations)

Date Posted: May 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Responsible for the complete design lifecycle of visual and brand assets specifically for Food & Beverage operations within a high-profile venue environment.

• Develops and produces a wide range of creative materials, from digital screens and menus to physical signage and event-specific branding, ensuring a cohesive brand experience.

• Collaborates closely with creative, marketing, and leadership teams to maintain brand integrity and contribute to strategic marketing initiatives for F&B projects.

• Manages production processes, including supplier coordination, quality control, and timeline management, for all visual assets.

• Requires a strong blend of creative design skills, technical proficiency in design software, and organizational capabilities to manage multiple projects under pressure.

📝 Enhancement Note: This role is positioned within the operations of a major live event venue (Santiago Bernabéu) and is specifically focused on the Food & Beverage (F&B) sector. While titled "Visual & Brand Designer," its operational context within F&B and venue management implies a need for designers who understand brand implementation in a fast-paced, client-facing operational environment. The role is not purely aesthetic but deeply tied to the successful execution of F&B experiences and marketing efforts for these operations.

📈 Primary Responsibilities

• Conceptualize, design, and produce a diverse array of visual content, including digital assets for screens, physical menus, signage, packaging, and other tangible brand elements.

• Create and manage the design of digital and print collateral such as website graphics, social media content, email campaigns, invitations, logos, brochures, flyers, presentations, and infographics.

• Develop innovative visual concepts for Food & Beverage activations, VIP hospitality experiences, and MICE (Meetings, Incentives, Conferences, and Exhibitions) events, ensuring all materials are tailored to specific project requirements.

• Capture and edit high-quality photography and videography of events, products, and operational aspects to support creative executions and marketing needs.

• Assist in the creation of compelling pitch decks, proposals, and sales content for new business opportunities and client presentations.

• Produce detailed client reports and presentations, ensuring visual clarity and professional presentation standards.

• Coordinate the production of all designed materials, including material selection, final artwork preparation, cost estimation, supplier liaison, and strict timeline management.

• Oversee and approve color proofs, finishes, and final quality checks, ensuring seamless installation and delivery of all physical assets.

• Guarantee the consistent and correct application of the Legends Global, Real Madrid, and Santiago Bernabéu brand identities across all visual and physical materials.

• Manage photography and videography assets to effectively support and enhance creative output and marketing strategies.

• Collaborate proactively with internal creative teams, marketing departments, and international leadership to uphold global brand standards and contribute innovative design ideas.

• Support the strategic development and execution of marketing plans and campaigns for F&B initiatives, ensuring visual alignment and impact.

📝 Enhancement Note: The responsibilities strongly indicate a need for a designer who can operate within an operational framework. This means not just creating beautiful designs, but designs that are practical for mass production, cost-effective, and aligned with the specific operational needs and brand guidelines of a major venue and its F&B offerings. The emphasis on "production management," "supplier coordination," and "installation/delivery" highlights the operational execution aspect of this design role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design or a related creative field is preferred.

Experience: Minimum of 3 years of progressive experience in graphic design, with a demonstrated track record of managing projects from concept to completion.

Required Skills:

• Proficiency in Adobe Creative Cloud: Expert-level skills in Photoshop, Illustrator, and InDesign are essential for daily design tasks and asset creation.

• Design Software Knowledge: Solid understanding and practical experience with After Effects for motion graphics and video editing is required.

• Core Design Principles: Demonstrated expertise in digital and print design, branding strategy, typography, and color theory, with a keen eye for aesthetic detail.

• Project Management: Proven ability to manage multiple design projects simultaneously in fast-paced, dynamic environments, consistently meeting deadlines without compromising quality.

• Organizational Skills: Strong attention to detail and exceptional organizational skills are critical for managing production workflows and asset libraries.

• Language Proficiency: High level of fluency in both English and Spanish, both written and spoken, is necessary for effective communication with diverse teams and stakeholders.

Preferred Skills:

• Video Editing & Animation: Experience in video editing and 3D animation will be a significant advantage, allowing for more comprehensive creative output.

• F&B/Hospitality Design: Prior experience designing for the Food & Beverage or hospitality sectors, understanding the unique visual demands of these industries.

• Venue/Event Branding: Familiarity with branding and design within large-scale venue or event environments, particularly sports or entertainment venues.

• Photography/Videography: Practical experience in capturing and editing photography and video content.

📝 Enhancement Note: The requirement for fluency in both English and Spanish, coupled with the location in Madrid and the focus on F&B operations within a major venue, points to a role that requires seamless integration into a local operational team while adhering to global brand standards. The "preferred" skills in video editing and 3D animation suggest the company is looking to elevate its visual content capabilities, aligning with broader marketing and operational communication needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 strong projects demonstrating a full range of design capabilities across digital and print media.

• Include examples of branding projects, highlighting the development of visual identity systems and their consistent application.

• Present case studies of F&B or event-related designs, detailing the creative process, challenges, and successful outcomes.

• Demonstrate experience with production management, ideally including examples of preparing artwork for print, signage, or digital screen deployment.

Process Documentation:

• Clearly articulate your design process from brief interpretation to final asset delivery, emphasizing how you translate operational requirements into creative solutions.

• Detail your experience with preparing design files for various production methods (e.g., large-format printing, digital signage, web deployment), including specifications and quality control measures.

• Illustrate how you ensure brand consistency across diverse materials and platforms, showcasing your understanding of brand guidelines and their application in operational contexts.

• Describe your approach to collaborating with external suppliers and internal stakeholders, including how you manage feedback and approvals to ensure project success and timely delivery.

📝 Enhancement Note: For a role like this, the portfolio is critical. It needs to go beyond just aesthetics and demonstrate an understanding of operational constraints, production feasibility, and brand implementation in a real-world, high-volume environment. The emphasis should be on practical application, process efficiency, and brand integrity within the F&B and venue context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Visual & Brand Designer with 3+ years of experience in Madrid, Spain, the estimated annual salary range would be between €30,000 and €42,000 gross. This estimate considers the cost of living in Madrid, the specific industry (sports/venue management/F&B), and the required skill set including bilingual proficiency.

Benefits:

• Childcare Vouchers: Financial assistance to support employees with childcare costs.

• Comprehensive Health Insurance: Coverage provided by Sanitas, offering extensive medical benefits for employees and potentially their dependents.

• Sports Activity Support: Company contribution or support towards engaging in sports and fitness activities, promoting employee well-being.

• Pension Scheme: A robust retirement savings plan managed by Generali, ensuring long-term financial security.

• Flexible Hybrid Work Setting: Opportunity to work from home for up to 52 days per year, offering a balance between remote and in-office collaboration.

• Restaurant Card: A Pluxee restaurant card providing a daily allowance for meals, enhancing employee convenience and dining options.

Working Hours: Full-time position, typically around 40 hours per week, with a hybrid work arrangement allowing for a blend of office-based and remote work. The specific daily schedule and in-office days will be determined by team needs and project demands, offering flexibility.

📝 Enhancement Note: The estimated salary range is derived from analyzing typical compensation for graphic design roles in Madrid with 3-5 years of experience, cross-referenced with industry data for creative roles in large-scale venue operations and F&B. The provided benefits are directly from the job description and are highlighted for their value to professionals balancing work and personal life, with a particular emphasis on the hybrid work option.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Live Events, Venue Management, Hospitality, and Sports sectors, with a significant presence in F&B operations. Legends Global is a major player in creating premium experiences for iconic venues and brands worldwide.

Company Size: Legends Global is a large organization, indicated by its global network of 400 venues and an estimated 200 million guests annually. This implies structured departments, established processes, and opportunities for career progression within a substantial enterprise.

Founded: While the founding date of Legends Global is not explicitly stated in the provided text, its scale and global reach suggest a well-established company with a history of successful partnerships and operations.

Team Structure:

• The role sits within the F&B operations team for Legends Iberia, specifically supporting projects like Santiago Bernabéu.

• It involves close collaboration with other creative teams, marketing departments, and international leadership, indicating a matrixed reporting structure or strong cross-functional alignment.

Methodology:

• Data Analysis & Insights: While not directly a data analysis role, the designer will need to understand how visual assets contribute to F&B performance metrics and marketing insights.

• Workflow Planning & Optimization: Efficiently managing the design and production pipeline, from brief to final delivery, is key. This involves streamlining processes to meet tight deadlines and budget constraints.

• Automation & Efficiency: While not explicitly mentioned for design, the company's broader commitment to innovation suggests an openness to leveraging technology and efficient workflows for creative asset management and production.

Company Website: https://eujobs.legendsglobal.com

📝 Enhancement Note: The company culture is described as embodying respect, ambitious thinking, collaboration, and bold action. This suggests an environment where initiative is valued, and team members are encouraged to contribute proactively. The emphasis on "winning is an everyday thing" and "unified team" points to a performance-driven culture focused on collective success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual & Brand Designer. It requires independent execution of design tasks, project management responsibilities for production, and the ability to contribute creatively to F&B marketing strategies. It's a step beyond junior design roles, demanding autonomy and a solid understanding of brand implementation within an operational context.

Reporting Structure: The designer will likely report to a Creative Lead, Marketing Manager, or F&B Operations Manager within Legends Global Iberia. They will coordinate with various departments, including marketing, F&B operations, and potentially international creative directors, necessitating strong communication and stakeholder management skills.

Operations Impact: The Visual & Brand Designer has a direct impact on the guest experience and the perceived quality of F&B offerings. By creating compelling and consistent visual assets, this role influences customer perception, drives engagement with F&B promotions, and supports sales efforts for events and hospitality packages. Effective design directly contributes to the operational success and revenue generation of the F&B division.

Growth Opportunities:

• Specialization: Develop deep expertise in visual branding for the F&B and venue/events sector, becoming a go-to specialist within Legends Global.

• Skill Expansion: Gain proficiency in advanced areas like video editing, 3D animation, and potentially UI/UX design for digital F&B platforms or interfaces.

• Leadership Potential: Progress into a Senior Designer, Art Director, or Creative Lead role, managing larger projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Cross-Functional Experience: Transition into marketing roles or operational management roles within the F&B or venue divisions, leveraging design and brand understanding.

📝 Enhancement Note: The growth potential is tied to demonstrating not just design talent, but an understanding of how design serves broader business and operational objectives within a large, dynamic organization like Legends Global. The hybrid work model also suggests a modern approach to employee well-being, which can be a factor in long-term career satisfaction.

🌐 Work Environment

Office Type: The role is described as having a "flexible hybrid work setting," allowing up to 52 days per year to work from home. This indicates a modern office environment that balances in-person collaboration with remote flexibility.

Office Location(s): The primary office location is Madrid, Spain, at C. del Poeta Joan Maragall, 1, 28020. This location is likely the hub for Legends Global Iberia's operations and creative teams. The F&B operations themselves are centered around Santiago Bernabéu and other Legends Iberia projects, meaning some on-site presence at these venues might be required for specific project needs or events.

Workspace Context:

• Collaborative Environment: The hybrid model suggests that office days will be focused on collaboration, team meetings, brainstorming sessions, and in-person project discussions.

• Tools & Technology: Employees will have access to necessary design software and potentially collaborative tools for remote work. The company's commitment to a digital future implies investment in technology to support creative workflows.

• Team Interaction: Opportunities for direct interaction with F&B operations teams, marketing, and other creative professionals will be available during office days, fostering a strong sense of team and facilitating project alignment.

Work Schedule: A full-time schedule (approximately 40 hours per week) with hybrid flexibility. The specific days in the office versus remote will likely be managed by the team lead to optimize collaboration and project needs. This schedule is designed to accommodate efficient workflow and personal well-being.

📝 Enhancement Note: The hybrid nature of the role is a significant factor for many professionals. It suggests an emphasis on results and efficiency rather than strict adherence to a physical office presence, aligning with modern work trends and potentially attracting a broader talent pool. Understanding how to be effective in both remote and in-office settings will be key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications, experience, and creative style.

• Creative Assessment/Challenge: You may be asked to complete a design exercise or case study related to F&B branding or venue operations to evaluate your problem-solving skills and design approach under pressure.

• Interviews: Likely multiple rounds, including meetings with the hiring manager (e.g., Creative Lead, Marketing Manager), potential team members, and possibly F&B operations leadership. These will assess your technical skills, creative thinking, collaboration style, and cultural fit.

• Final Evaluation: Focus on your ability to align creative vision with operational needs, brand consistency, and your overall potential impact on F&B success.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize those that showcase F&B, hospitality, event branding, or complex production management.

• Showcase Process: For each project, briefly explain the brief, your creative process, the challenges you faced, and the measurable results or impact of your design. Highlight how you considered operational constraints.

• Highlight Versatility: Include a mix of digital and print work, demonstrating proficiency across various mediums. If you have video/animation experience, showcase it.

• Brand Consistency Focus: Emphasize projects where you successfully applied or developed brand guidelines, showing your understanding of brand integrity.

• Prepare to Discuss: Be ready to articulate your design decisions, your workflow, and how your work contributes to business objectives.

Challenge Preparation:

• Understand the Context: Research Legends Global, Real Madrid, and the Santiago Bernabéu venue. Understand their brand values, target audiences, and the general F&B offerings.

• F&B & Venue Focus: Anticipate challenges related to designing for high-volume F&B operations, event promotions, VIP experiences, or in-venue signage.

• Brand Alignment: Be prepared to demonstrate how your design solutions align with established brand identities and operational requirements.

• Efficiency & Practicality: Consider how your designs would be produced, implemented, and maintained in a real-world venue environment. Think about cost-effectiveness and scalability.

📝 Enhancement Note: The interview process for creative roles in large organizations often includes a practical design challenge. Preparing a strong portfolio that clearly articulates your process and results, and practicing how to present it, will be crucial. Demonstrating an understanding of the operational context of F&B and venue design will set you apart.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including Photoshop (image editing, digital assets), Illustrator (logos, vector graphics, illustrations), and InDesign (print layouts, brochures, presentations, menus).

• Motion Graphics/Video: Proficiency in After Effects is required for creating dynamic visual content for screens, social media, and promotional materials. Video editing software experience (e.g., Premiere Pro) is preferred.

• 3D Animation Software: Experience with 3D modeling and animation tools (e.g., Cinema 4D, Blender) is a preferred skill, indicating potential for advanced visual content creation.

Analytics & Reporting:

• While not a primary analytics role, the designer should be aware of how visual assets are tracked for performance (e.g., engagement rates on social media, click-through rates on digital ads). Familiarity with basic analytics platforms (e.g., Google Analytics) or social media analytics dashboards may be beneficial for understanding content performance.

CRM & Automation:

• No direct CRM or automation tool requirements are specified for this design role. However, understanding how marketing campaigns are managed and automated may provide context for creating effective digital assets. Familiarity with project management tools (e.g., Asana, Trello, Monday.com) is likely beneficial for managing design workflows.

📝 Enhancement Note: The core technical requirements are centered around the Adobe Creative Suite, with a strong emphasis on Photoshop, Illustrator, and InDesign. The inclusion of After Effects as a requirement and 3D animation as a preference suggests the company is looking for a designer capable of producing high-quality, dynamic visual content that goes beyond static graphics.

👥 Team Culture & Values

Operations Values:

• Respect: A foundational value, fostering a positive and inclusive workplace where all team members are treated with dignity.

• Ambitious Thinking: Encouragement to set high goals and pursue innovative solutions, driving forward-thinking approaches in design and F&B strategy.

• Collaboration: A strong emphasis on teamwork and cross-functional partnerships, essential for integrating design into complex operational projects.

• Bold Action: A proactive mindset, encouraging initiative and decisive action to achieve objectives and drive projects forward.

• Winning Mentality: A performance-driven culture focused on achieving success and delivering exceptional results in all aspects of operations.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing, F&B operations, and potentially international teams, ensuring design work is aligned with business objectives and operational realities.

• Process Review & Feedback: An open culture for sharing work, receiving constructive feedback, and iterating on designs to achieve the best possible outcome.

• Knowledge Sharing: Encouragement to share insights, best practices, and creative ideas across teams, fostering a learning environment and collective growth.

📝 Enhancement Note: The company's values are geared towards a high-performance, collaborative, and innovative environment. For a designer, this means being adaptable, willing to take initiative, and comfortable working within a team that values both creativity and operational effectiveness. The emphasis on "bold action" suggests that proactive problem-solving and idea generation are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Consistency Across Diverse Projects: Maintaining a cohesive brand identity across various F&B offerings, events, and different venues, each with potentially unique requirements.

• Balancing Creativity with Operational Constraints: Delivering innovative designs while adhering to strict brand guidelines, production limitations, budgets, and tight deadlines inherent in venue operations.

• Managing Stakeholder Expectations: Effectively communicating design concepts and managing feedback from multiple stakeholders across different departments and potentially international teams.

• Adapting to Evolving Trends: Staying current with design trends, F&B aesthetics, and digital media advancements while ensuring all work aligns with the established Legends Global and partner brands.

Learning & Development Opportunities:

• F&B & Venue Operations Expertise: Gaining in-depth knowledge of the operational nuances and marketing strategies within the high-profile F&B and live events industry.

• Advanced Design Skills: Opportunities to hone skills in video editing, animation, and potentially explore new design technologies through company-supported training or project exposure.

• Cross-Departmental Understanding: Developing a broader understanding of marketing, sales, and venue operations, which can pave the way for future career diversification.

• Mentorship and Leadership: Potential to be mentored by senior creative professionals and, with experience, to mentor junior designers, fostering leadership capabilities.

📝 Enhancement Note: The challenges presented are typical for a designer working in a large, fast-paced operational environment. The growth opportunities are substantial, offering a path to specialization, skill enhancement, and broader career development within the sports and entertainment industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines and operational limitations. How did you approach it?" (Focus on your process, problem-solving, and compromise skills.)

• "Walk us through a project where you designed for a Food & Beverage or event activation. What was your creative concept, and how did it support the business objectives?" (Prepare a specific case study from your portfolio.)

Company & Culture Questions:

• "What attracts you to Legends Global and specifically to this role within our F&B operations at Santiago Bernabéu?" (Research the company's mission, values, and recent projects.)

• "Describe your experience working in a hybrid or remote environment. How do you maintain collaboration and productivity?" (Align with their hybrid work policy.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the problem, your solution, and the outcome. Emphasize your role and contribution.

• Highlight Process: Show your sketches, mood boards, or early concepts to demonstrate your thinking process. Explain why you made specific design choices.

• Quantify Impact: If possible, use metrics (e.g., increased engagement, successful event turnout, positive feedback) to demonstrate the effectiveness of your designs.

• Focus on Relevance: Tailor your presentation to the F&B and venue context. Explain how your designs would cater to the target audience and operational needs of Santiago Bernabéu.

• Be Prepared for Technical Questions: Be ready to discuss your software proficiency and any production challenges you've overcome.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also an understanding of the operational context, brand management, and collaborative skills required for this role within Legends Global. Preparing specific examples from your portfolio that align with the F&B and venue environment will be crucial.

📌 Application Steps

To apply for this Visual & Brand Designer position:

• Submit your application through the provided link on the Legends Global careers page.

• Portfolio Customization: Tailor your portfolio to highlight relevant F&B, hospitality, event branding, or venue design projects. Ensure it showcases your proficiency across digital and print mediums, and ideally, any video or animation work.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of graphic design experience, proficiency in Adobe Creative Cloud, and bilingual (English/Spanish) capabilities. Use keywords from the job description, such as "visual content," "brand assets," "production management," and "F&B operations."

• Interview Preparation: Practice articulating your design process, explaining your portfolio projects with a focus on problem-solving and results, and researching Legends Global, its values, and the Santiago Bernabéu venue.

• Company Research: Understand Legends Global's mission, its work with major venues, and its commitment to innovation and collaboration. Familiarize yourself with the Real Madrid brand and the F&B offerings at Santiago Bernabéu to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.