Video Editor & Graphic Designer for Ads (US-Based, Remote)

📍 Job Overview

Job Title: Video Editor & Graphic Designer for Ads
Company: Paired
Location: Brazil
Job Type: CONTRACTOR
Category: Marketing Operations / Creative Operations
Date Posted: 2026-01-22
Experience Level: Mid-Level (2-5 Years)
Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for developing high-impact, performance-driven ad creatives across digital platforms.
• Focus on direct response marketing principles to optimize video and graphic design for conversion.
• Collaboration with a global team to produce scalable ad content for YouTube and Meta (Facebook/Instagram).
• Opportunity to contribute to a growing remote-first agency specializing in connecting talent with opportunities.

📝 Enhancement Note: While the title is "Video Editor & Graphic Designer," the emphasis on "Direct Response Marketing" and "Performance-Driven Content" strongly suggests a role within Marketing Operations or Creative Operations, focusing on the execution and optimization of advertising assets rather than purely aesthetic design. The target audience is likely marketing managers or growth teams.

📈 Primary Responsibilities

• Edit and produce engaging video content specifically tailored for direct response advertising campaigns on platforms like YouTube and Meta (Facebook/Instagram).
• Design compelling static and animated graphics that complement video ads and drive user action.
• Apply direct response marketing principles to all creative output, focusing on clear calls-to-action, compelling hooks, and persuasive messaging.
• Collaborate with internal stakeholders and potentially clients to understand campaign objectives and target audience demographics for ad creative development.
• Iterate on ad creatives based on performance data and A/B testing results to continuously improve campaign effectiveness.
• Ensure all creative assets adhere to platform specifications and best practices for optimal delivery and engagement.
• Maintain a high volume of output while upholding quality standards for performance-driven advertising.

📝 Enhancement Note: The core responsibility is not just creative production but strategic creative execution for direct response. This implies a need for understanding marketing funnels, conversion rate optimization (CRO) principles within creative, and data-informed iteration.

🎓 Skills & Qualifications

Education: No specific degree mentioned, but a portfolio demonstrating relevant skills and experience is paramount. Experience: Minimum of 2-5 years of proven experience in video editing and graphic design, with a significant focus on advertising and direct response marketing.

Required Skills:

• Video Editing: Proficiency with industry-standard video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve). Ability to edit for pacing, flow, and impact in short-form ad formats.
• Graphic Design: Expertise in graphic design tools (e.g., Adobe Photoshop, Illustrator, After Effects) for creating ad graphics, overlays, text animations, and static visuals.
• Direct Response Marketing: Deep understanding of direct response principles, including copywriting for ads, call-to-action (CTA) optimization, and audience segmentation.
• Platform Expertise: Proven experience creating and optimizing ad creatives for YouTube Ads and Meta Ads (Facebook/Instagram). Familiarity with their respective ad managers and creative best practices.
• Performance-Driven Mindset: Ability to analyze campaign performance data and translate insights into actionable creative improvements.
• English Fluency: Excellent written and verbal communication skills in English, with no communication barriers, essential for remote collaboration.
• Remote Work Proficiency: Experience working effectively in a remote, asynchronous, or hybrid work environment.

Preferred Skills:

• Experience with motion graphics and animation for ads.
• Familiarity with A/B testing methodologies for ad creative.
• Basic understanding of ad analytics and reporting dashboards.
• Experience working for a global staffing or recruiting agency.

📝 Enhancement Note: The emphasis on "performance-driven content" and "direct response marketing" strongly implies that candidates must demonstrate not just creative skills but also a strategic understanding of how their work directly impacts business objectives and ROI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of video and graphic ad creatives designed for direct response campaigns.
• Specific examples of work created for YouTube and Meta platforms, highlighting performance metrics or campaign goals achieved.
• Case studies demonstrating the process of developing ad creatives from concept to execution, including any iterations based on performance.
• Visual evidence of strong copywriting and CTA integration within ad designs.
• Demonstrations of proficiency in motion graphics or animation, if applicable.

Process Documentation:

• The ability to articulate one's creative process for developing ad assets, from brief to final delivery.
• Examples of how you have used data or feedback to refine and optimize ad creatives.
• Systems knowledge should be demonstrated through the tools used in your portfolio projects.

📝 Enhancement Note: For a role focused on performance, the portfolio should not just be a gallery of work but a testament to the candidate's ability to drive results. Candidates should be prepared to discuss the strategic thinking behind their designs and the impact they had.

💵 Compensation & Benefits

Salary Range: $1,500 USD per month.

Benefits:

• Full-time, remote position with flexibility in working hours (within specified core hours).
• Long-term opportunity within a growing team and company.
• Opportunity to work on performance-driven ad creatives that have a direct impact on scaling businesses.
• Gain experience with a global staffing and recruiting agency that connects talent with opportunities worldwide.

Working Hours: Full-time, 8:00 AM – 4:00 PM EST (Eastern Standard Time). This translates to approximately 40 hours per week.

📝 Enhancement Note: The salary is provided as a fixed monthly amount. For candidates in Latin America, $1,500 USD per month is a competitive rate for a contractor role in this field, particularly for remote positions. The EST working hours require careful consideration for time zone differences in Latin America.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Recruiting / Human Resources Technology. Paired operates as a global staffing and recruiting agency, connecting remote talent with companies. Company Size: Paired is a growing agency, likely employing a distributed team. The exact size isn't specified, but the focus on "growing team" and "long-term opportunity" suggests expansion. Founded: The founding date is not specified.

Team Structure:

• The role is part of a team focused on creating advertising creatives, likely within a marketing or growth department.
• Collaboration is expected with marketing managers, growth specialists, and potentially client account managers.
• The team operates remotely, emphasizing asynchronous communication and self-management.

Methodology:

• Data-Driven Creatives: Emphasis on creating content that performs, requiring analysis of metrics and iterative improvements.
• Performance Focus: Every creative output is geared towards achieving specific marketing objectives, such as lead generation or customer acquisition.
• Remote Collaboration: Utilizing digital tools and clear communication protocols to work effectively across different time zones and locations.

Company Website: https://paired.com/

📝 Enhancement Note: Paired's mission is to connect remote talent with great companies. This indicates a culture that values flexibility, global reach, and talent development. For this role, it means working with a diverse range of clients and contributing to their growth through effective ad creatives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience) within a specialized creative function supporting marketing operations. It's a contract position, offering a direct opportunity to contribute to client success. Reporting Structure: The role will likely report to a Marketing Manager, Creative Lead, or Head of Growth within Paired or for one of their clients. Operations Impact: The direct impact of this role is on the performance of advertising campaigns. Success will be measured by the effectiveness of the video and graphic ads in driving key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and overall return on ad spend (ROAS).

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance-driven video editing and graphic design for specific platforms (YouTube, Meta).
• Client Exposure: Work with a variety of clients across different industries, gaining diverse campaign experience.
• Agency Growth: As Paired grows, there may be opportunities for increased responsibility, leading projects, or contributing to internal marketing efforts.
• Performance Improvement: Demonstrating a strong ability to consistently produce high-performing creatives can lead to more significant long-term contracts or potential full-time roles.

📝 Enhancement Note: As a contractor role, growth is often tied to performance and the expansion of the agency or its client base. Demonstrating a consistent track record of producing effective ad creatives is the primary driver for continued engagement and potential advancement.

🌐 Work Environment

Office Type: Fully remote. This role is designed to be performed from any location, with a preference for candidates in Latin America to align with EST working hours. Office Location(s): No physical office is specified. The work is conducted online.

Workspace Context:

• Digital Collaboration: The primary workspace is digital, relying on communication tools (e.g., Slack, email) and project management platforms.
• Tool Proficiency: Access to and proficiency with necessary creative software (Adobe Suite, video editors) is essential.
• Independent Work: Requires self-discipline, time management, and the ability to work autonomously while meeting deadlines and performance targets.

Work Schedule: A structured schedule of 8:00 AM – 4:00 PM EST is required, totaling approximately 40 hours per week. While remote, adherence to these core hours is important for team synchronization and client responsiveness.

📝 Enhancement Note: The remote nature of the work environment necessitates strong self-management skills. The EST working hours are a key constraint, especially for candidates in Latin America, requiring careful planning to balance work and personal life.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your application and portfolio to assess basic qualifications and creative output.
• Skills Assessment/Creative Test: A practical exercise may be given to evaluate your video editing and graphic design skills, specifically for direct response ads. This might involve a short brief and a quick turnaround.
• Interview: A discussion with a hiring manager or recruiter to assess your experience, direct response marketing knowledge, English communication skills, and cultural fit with a remote, performance-driven team.
• Final Review: Potentially a review of the creative test results and a final decision.

Portfolio Review Tips:

• Highlight Direct Response: Ensure your portfolio prominently features ad creatives with clear CTAs and evidence of performance (e.g., mention of high CTRs, conversion rates, or campaign objectives met).
• Platform Specificity: Clearly label which ads were designed for YouTube and which for Meta (Facebook/Instagram).
• Process Explanation: Be prepared to walk through your creative process for at least 2-3 key pieces in your portfolio, explaining your strategic choices.
• Conciseness: Given the performance focus, ensure your portfolio is well-organized and easy to navigate, showcasing your most impactful work efficiently.
• Video & Graphics Integration: Showcase your ability to create cohesive ad campaigns where video and graphic elements work together.

Challenge Preparation:

• Practice Direct Response: Review current successful direct response ads on YouTube and Meta. Identify common elements, hooks, CTAs, and design styles.
• Software Proficiency: Ensure your chosen editing and design software is up-to-date and that you can work efficiently within it.
• Time Management: If a creative test is provided, practice completing similar tasks within a compressed timeframe.

📝 Enhancement Note: The portfolio is paramount for this role. A strong portfolio demonstrating direct response success and platform-specific ad creation will be the most significant factor in advancing through the application process.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar.
• Graphic Design Software: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, or similar.
• Motion Graphics/Animation Tools: Potentially After Effects or specialized animation software.

Analytics & Reporting:

• Familiarity with interpreting performance data from platforms like Google Ads (for YouTube) and Meta Ads Manager.
• Ability to understand basic metrics such as CTR, CPA, ROAS, and conversion rates.

CRM & Automation:

• While not directly managing CRM, understanding how ad campaigns feed into the sales funnel and CRM is beneficial.
• Familiarity with project management tools for remote collaboration (e.g., Asana, Trello, Monday.com) may be used by Paired.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite (Premiere Pro, Photoshop, After Effects) is highly probable and should be highlighted if you possess it. Understanding the analytics within ad platforms is critical for optimizing creative performance.

👥 Team Culture & Values

Operations Values:

• Performance Excellence: A core value is delivering measurable results through creative work.
• Efficiency & Speed: Ability to produce high-quality creatives quickly and adapt to evolving campaign needs.
• Collaboration: Working effectively within a remote team, communicating clearly and proactively.
• Adaptability: Willingness to learn new techniques, experiment with different creative approaches, and respond to data-driven feedback.
• Professionalism: Maintaining high standards of work, communication, and reliability in a remote contract role.

Collaboration Style:

• Asynchronous Communication: Primarily relying on written communication (email, chat) and shared project documents.
• Proactive Feedback: Seeking and providing constructive feedback on creative work to ensure alignment and improvement.
• Goal-Oriented: Focusing on collective goals related to campaign success and client satisfaction.

📝 Enhancement Note: The culture is likely fast-paced, results-oriented, and built for remote collaboration. Candidates should demonstrate a proactive and independent work ethic while being a strong team player in a digital environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Synchronization: Working within the 8:00 AM – 4:00 PM EST schedule while based in Latin America will require careful time management to balance work and personal life.
• Performance Pressure: The role is directly tied to campaign performance, meaning constant pressure to create ads that convert effectively.
• Rapid Iteration: The need to quickly create and iterate on ad creatives based on performance data can be demanding.
• Remote Isolation: Maintaining engagement and motivation in a fully remote role can be a challenge for some.

Learning & Development Opportunities:

• Direct Response Mastery: Gain deep expertise in creating highly effective direct response ads.
• Platform Optimization: Become an expert in the nuances of ad creative for YouTube and Meta.
• Cross-Cultural Collaboration: Develop skills in working with a global team and diverse clients.
• Portfolio Building: Continuous creation of high-impact work for a growing agency will significantly enhance your professional portfolio.

📝 Enhancement Note: The key challenge is balancing the fixed EST working hours with potential time zone differences, requiring strong personal organization. Growth is directly tied to demonstrating consistent success in driving campaign performance through creative execution.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a direct response video ad from concept to final delivery."
• "How do you approach A/B testing video or graphic elements in ad creatives?"
• "Walk us through a successful ad campaign you worked on. What were the objectives, your role, and the results?"
• "How do you ensure your ad creatives are optimized for specific platforms like YouTube and Meta?"
• "How do you handle feedback on your creative work, especially if it's critical?"

Company & Culture Questions:

• "What interests you about working for Paired and our mission?"
• "How do you manage your time and stay productive in a remote work environment?"
• "Describe your experience working with teams in different time zones."
• "How do you stay updated on the latest trends in digital advertising and creative design?"

Portfolio Presentation Strategy:

• Focus on Results: For each piece presented, be ready to discuss the campaign goals, your creative strategy, and any measurable outcomes or learnings.
• Platform Context: Clearly articulate the platform (YouTube, Meta) and the target audience for each ad.
• Process Walkthrough: Be prepared to explain your workflow, including software used and any challenges overcome.
• Concise Storytelling: Present your work efficiently, highlighting the most impactful and relevant pieces for direct response advertising.

📝 Enhancement Note: Be prepared to speak extensively about performance metrics and how your creative decisions directly contributed to achieving marketing objectives. Your portfolio should be your primary talking point.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features your strongest examples of performance-driven video and graphic ad creatives for YouTube and Meta. Quantifiable results are highly recommended.
• Resume Optimization: Tailor your resume to highlight experience in direct response marketing, video editing, graphic design for ads, and proficiency with relevant software. Use keywords from the job description.
• Interview Preparation: Practice articulating your creative process, discussing your experience with direct response campaigns, and preparing to present your portfolio with a focus on performance and strategic thinking.
• Company Research: Understand Paired's mission and how this role contributes to their goal of connecting remote talent with companies. Familiarize yourself with the requirements of working within their remote, global structure.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.