Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: PT Desty Karsa Wesya

Location: Jakarta, Indonesia

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: February 19, 2026

Experience Level: Entry to Mid-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling designs for a wide array of marketing collateral, ensuring alignment with the brand's innovative personal care electronics identity.

• Act as a key liaison between internal marketing teams and external agencies, managing creative output and ensuring cost-effectiveness and business impact.

• Drive creative strategy by conceptualizing and executing visual assets for digital and traditional platforms, including social media, websites, and advertising campaigns.

• Oversee creative project lifecycles, from initial concept development and storyboarding to final asset delivery and performance reporting.

• Contribute to the overall brand narrative by maintaining visual consistency and staying abreast of emerging design trends and technologies within the consumer electronics and personal care sectors.

📝 Enhancement Note: While the title is "Creative Designer," the responsibilities heavily lean into marketing operations and GTM strategy execution through visual content. The role requires not just design skills but also project management, agency oversight, and strategic thinking to balance creative output with business objectives and cost efficiency. This is more than just a graphic design role; it's a strategic creative operations position.

📈 Primary Responsibilities

• Design and produce high-quality visual assets for digital platforms, including websites, social media feeds, online advertisements, and email campaigns, reflecting ONA Indonesia's modern, tech-forward brand image.

• Create engaging designs for print materials such as brochures, packaging concepts, and promotional flyers, ensuring brand consistency and aesthetic appeal.

• Develop creative concepts, storyboards, and mood boards to effectively communicate design ideas and campaign strategies to stakeholders and external partners.

• Manage the end-to-end creative process for marketing campaigns, from initial brief and concept development through to execution and final delivery, ensuring all deadlines are met.

• Collaborate closely with the marketing and content teams to translate campaign objectives and product features into compelling visual narratives that resonate with digitally-savvy consumers.

• Provide clear direction and constructive feedback to the social media agency, ensuring their output aligns with brand guidelines and strategic marketing goals.

• Oversee and direct videography, photography, and video editing projects, whether executed internally or through external production houses, to produce high-impact visual content.

• Prepare and present weekly and monthly reports on creative project performance, insights, and recommendations to the Art Director and CEO, demonstrating impact and ROI.

• Evaluate project feasibility and cost-effectiveness, making independent decisions on whether to handle creative tasks in-house or outsource to external agencies, optimizing resource allocation.

• Stay current with evolving design trends, tools, and technologies in the consumer electronics and personal care industries, applying new insights to enhance creative output.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design work and strategic oversight. The emphasis on "giving direction to the social media agency," "providing weekly reports/sharing session and or monthly report to Art Director and CEO," and "Able to decide independently whether to take a project on our own or share it with other agency" indicates a need for strong project management, communication, and decision-making skills beyond standard graphic design. This role requires someone who can manage external creative resources effectively.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Marketing, Communications, or a related field is preferred.

Experience:

• Minimum of two (2) years of professional working experience in graphic design, with a proven track record in developing marketing collateral.

Required Skills:

• Graphic Design Proficiency: Expert command of industry-standard design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign) for creating visually appealing assets.

• Creative Concept Development: Ability to generate innovative and simple design concepts that align with brand messaging and marketing objectives.

• Visual Storytelling: Skill in creating mood boards and storyboards to effectively communicate design ideas and campaign narratives.

• Brand Consistency Management: Deep understanding of brand guidelines and the ability to maintain a consistent visual identity across all platforms and materials.

• Project Management: Proven ability to manage multiple design projects simultaneously, prioritize tasks, and meet strict deadlines in a fast-paced environment.

• Agency & Vendor Management: Experience in evaluating, directing, and collaborating with external creative agencies, production houses, and talent.

• Video Production Oversight: Familiarity with directing videography, photography, and video editing processes to ensure high-quality visual content.

• Analytical & Reporting Skills: Ability to track creative performance, analyze results, and prepare insightful reports for senior leadership.

Preferred Skills:

• Video Editing Software: Proficiency in video editing software (e.g., Adobe Premiere Pro, After Effects) for light editing or directing video editors.

• Web Design Principles: Understanding of UI/UX principles and experience designing for web interfaces.

• Motion Graphics: Basic knowledge or experience in creating motion graphics for social media or advertisements.

• Market Trend Analysis: Ability to research and apply current design and marketing trends relevant to the personal care electronics industry.

• Cost-Benefit Analysis: Aptitude for balancing creative execution with budget constraints and business output.

📝 Enhancement Note: The requirements emphasize not only design execution but also strategic decision-making regarding agency use and cost management, which are crucial for operations roles. The inclusion of "creative yet sensible ideas that align with marketing goals" points towards a need for business acumen alongside artistic talent.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Versatility Showcase: A curated selection of work demonstrating a range of design skills across different media (web, social, print, ads) and styles, with a clear focus on conceptual strength and execution quality.

• Campaign Strategy Integration: Case studies or examples that clearly articulate the design brief, the creative concept developed, the execution process, and the resulting impact or effectiveness for a specific marketing campaign.

• Brand Application Examples: Visual assets that highlight the ability to maintain brand consistency and adapt creative direction to a specific brand's identity, showcasing understanding of brand essence.

• Agency/Production Collaboration Examples: If possible, examples or descriptions of projects where you directed external agencies or production teams, demonstrating your ability to manage creative workflows and external resources effectively.

• Impact-Oriented Presentation: Designs and projects that are presented with clear metrics or outcomes, demonstrating how your creative contributions supported business objectives such as engagement, lead generation, or brand awareness.

Process Documentation:

• Workflow Design & Optimization: Examples of how you have structured creative workflows, from brief to delivery, and any improvements made to enhance efficiency or output quality.

• Creative Brief Interpretation: Demonstrations of how you translate marketing briefs into actionable design strategies and visual concepts.

• Feedback Integration: Evidence of how you incorporate feedback from stakeholders and utilize it to refine designs and achieve desired outcomes.

• Tool Proficiency Demonstration: Visual examples of work created using key design software, showcasing technical skill and efficiency.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It needs to showcase not just aesthetic talent but also strategic thinking, project management capabilities, and the ability to deliver results. The emphasis on balancing cost and business output means portfolio pieces should ideally hint at this strategic consideration.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health Insurance: Comprehensive health coverage for employees and potentially dependents.

• Paid Time Off: Generous annual leave, sick leave, and public holiday entitlements.

• Professional Development: Opportunities for training, workshops, and access to design resources to enhance skills.

• Employee Discounts: Potential for discounts on ONA Indonesia (Desty) personal care electronic products.

• Creative Work Environment: Access to modern design tools and a collaborative workspace conducive to creative thinking.

• Performance Bonuses: Potential for bonuses based on individual and company performance, especially related to campaign success.

Working Hours:

• Standard full-time working hours, typically 40 hours per week, Monday to Friday.

• Occasional flexibility may be required to meet project deadlines or support campaign launches, with potential for overtime compensation or time-off-in-lieu as per company policy.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for this role and location. Specific benefits will need to be confirmed with the employer. The emphasis on "cost and business output" suggests that performance-based compensation could be a component.

🎯 Team & Company Context

🏢 Company Culture

Industry: Personal Care Electronics, Consumer Goods, E-commerce. ONA Indonesia (an affiliate of Desty) operates within a rapidly evolving market driven by technology and consumer trends, focusing on innovative, high-quality electronic devices for modern, digitally-savvy individuals.

Company Size: Affiliated with Desty, likely part of a growing startup or scale-up environment. The size of the local Indonesian entity (PT Desty Karsa Wesya) is not specified, but the brand's ambition for international reach suggests a dynamic and expanding organization.

Founded: While PT Desty Karsa Wesya's founding date is not provided, Desty's presence in the market, particularly with viral product launches, indicates a relatively recent establishment focused on agility and rapid growth.

Team Structure:

• The Creative Designer will likely be part of the Marketing or Creative department.

• They will report to an Art Director, who likely oversees the overall visual strategy and creative quality.

• Close collaboration with the Marketing and Content teams is essential for understanding campaign objectives and product positioning.

• Direct interaction and oversight of the Social Media Agency will be a key part of the role.

Methodology:

• Data-Driven Creativity: A focus on using insights from marketing goals and performance reports to inform creative decisions and ensure designs are not only aesthetically pleasing but also effective.

• Agile Campaign Development: The ability to rapidly conceptualize, design, and deploy creative assets in response to market trends and campaign needs.

• Collaborative Ideation: Encouraging brainstorming sessions and cross-functional input to generate innovative campaign ideas and creative strategies.

• Efficiency Optimization: A conscious effort to balance creative quality with cost-effectiveness, making strategic decisions about in-house versus outsourced creative work.

Company Website: https://desty.app/ (Assuming this is the primary company website based on domain)

📝 Enhancement Note: The company culture is likely fast-paced, innovative, and results-oriented, typical of a Desty-affiliated brand aiming for significant market impact. The emphasis on "digital-savvy modern individuals" and a "viral hero product" suggests a modern, trend-conscious, and potentially disruptive approach to marketing and product development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Entry to Mid-Level Creative Designer. It offers a foundational experience in marketing operations and creative services, with significant opportunities to grow into a more senior creative role or transition into marketing strategy or brand management, given the strategic oversight involved.

Reporting Structure: The designer reports to an Art Director, indicating a hierarchical structure within the creative team. However, the direct involvement in agency management and reporting to the CEO suggests a level of autonomy and visibility uncommon for entry-level positions.

Operations Impact: The Creative Designer's work directly impacts the company's brand perception, marketing campaign effectiveness, and ultimately, its ability to reach and engage its target audience. By creating compelling visuals and managing creative resources efficiently, the role contributes significantly to revenue generation and brand authority in the competitive personal care electronics market.

Growth Opportunities:

• Senior Creative Designer/Art Director Path: Progressing to lead creative projects, mentor junior designers, and take on more strategic art direction responsibilities.

• Marketing Specialist/Manager: Transitioning into broader marketing roles by leveraging understanding of campaign strategy, content creation, and channel management.

• Brand Management: Developing expertise in brand building and applying creative vision to shape the overall brand identity and market positioning.

• Operations & Project Management: Specializing in managing creative operations, optimizing workflows, and overseeing external agency partnerships for maximum efficiency and ROI.

• Skill Specialization: Deepening expertise in specific areas like motion graphics, UI/UX design, or advanced video production direction.

📝 Enhancement Note: The role offers a unique blend of creative execution and operational oversight, providing a strong foundation for diverse career paths within marketing and operations. The emphasis on decision-making regarding agency engagement and cost management is a key indicator of growth potential beyond pure design.

🌐 Work Environment

Office Type: On-site in Jakarta, Indonesia. This suggests a need for a physical presence in the office, fostering in-person collaboration and team integration.

Office Location(s): Jakarta, Indonesia. Specific office details are not provided, but being in a major metropolitan hub like Jakarta implies access to a vibrant professional ecosystem.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with internal marketing and content teams, suggesting an open and communicative office setup.

• Creative Resources: Access to necessary design software, hardware, and potentially a library of brand assets and style guides.

• Team Interaction: Opportunities to engage with various departments, including marketing, content, and potentially product development, fostering a holistic understanding of the business.

• Agency Interaction: Regular communication and potential in-person meetings with the social media agency, requiring efficient remote or hybrid collaboration tools.

Work Schedule:

• Standard Monday-Friday, 40-hour work week.

• The nature of creative projects and campaign launches may necessitate occasional flexibility to meet critical deadlines, encouraging a results-oriented approach to work hours.

📝 Enhancement Note: An on-site role in Jakarta suggests a traditional office environment where in-person collaboration is valued. The dynamic nature of creative work might mean occasional bursts of activity requiring flexibility, typical for many marketing and creative operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative aptitude.

• Portfolio Presentation & Technical Interview: A session where you present your portfolio, discuss your design process, and answer questions about your experience with design tools, project management, and creative strategy. Expect to elaborate on specific projects, your role, and the outcomes.

• Skills & Strategy Discussion: An interview focusing on your ability to develop creative concepts, manage agencies, balance costs, and align creative work with marketing objectives. This may include hypothetical scenarios and problem-solving exercises.

• Fit & Cultural Assessment: A final interview to evaluate your cultural fit with ONA Indonesia/Desty, your collaboration style, and your understanding of their brand and market. Discussions about reporting structure and team dynamics are likely.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best demonstrate your ability to meet the job requirements, especially those involving marketing collateral, campaign concepts, and agency direction.

• Showcase Process, Not Just Product: For each project, explain your thought process, the challenges you faced, how you arrived at your solutions, and the impact of your work. Use storyboards or concept sketches if available.

• Highlight Strategic Thinking: Emphasize how your designs contributed to business goals, managed costs, or influenced agency output. Quantify results whenever possible (e.g., engagement rates, conversion improvements).

• Demonstrate Creativity & Simplicity: Present examples of how you can create impactful designs that are also simple and aligned with brand objectives.

• Include Agency/Direction Experience: If you have directed agencies or production teams, clearly articulate your role, the collaboration process, and the successful outcomes.

• Prepare for Specific Scenarios: Be ready to discuss how you would approach a new campaign brief or manage a challenging agency relationship.

Challenge Preparation:

• Creative Brief Interpretation: Be prepared for a hypothetical creative brief where you'll need to outline your conceptual approach, design direction, and potential execution strategy.

• Cost-Benefit Scenario: You might be asked to analyze a scenario involving budget constraints and decide whether to execute a project in-house or with an agency, justifying your decision.

• Brand Alignment Task: You may be asked to critique existing campaign visuals or propose new ones that align with ONA Indonesia's brand identity.

📝 Enhancement Note: The interview process will likely assess not only design skills but also strategic thinking, project management, and financial acumen related to creative operations. A strong portfolio that demonstrates these capabilities will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency in Photoshop, Illustrator, and InDesign is essential for graphic design tasks.

• Microsoft Office Suite/Google Workspace: For reporting, documentation, and general productivity (Word/Docs, Excel/Sheets, PowerPoint/Slides).

Analytics & Reporting:

• Google Analytics (Basic Understanding): To understand website traffic and user behavior, informing design decisions.

• Social Media Analytics Tools: Familiarity with native analytics on platforms like Instagram, Facebook, etc., or third-party tools to gauge creative performance.

• Reporting Software: Proficiency in creating presentations and reports using tools like PowerPoint or Google Slides.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Mailchimp): Basic understanding of how visual assets are deployed in email marketing campaigns.

• Project Management Tools (e.g., Asana, Trello, Monday.com): To manage design tasks, track project progress, and collaborate with teams.

• Cloud Storage & Collaboration Tools (e.g., Google Drive, Dropbox): For sharing and managing design files and collaborating with teams and agencies.

📝 Enhancement Note: While the core requirement is design software, proficiency in project management and analytics tools will enhance the candidate's ability to manage creative operations and demonstrate impact.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: Embracing new ideas and adapting quickly to market changes, mirroring Desty's disruptive approach in the personal care electronics sector.

• Quality & Excellence: A commitment to delivering high-quality, visually appealing creative assets and strategic output.

• Collaboration & Communication: Fostering open dialogue and teamwork across departments and with external partners to achieve shared goals.

• Customer-Centricity: Designing with the "digital-savvy modern individual" in mind, ensuring creative resonates with the target audience.

• Efficiency & ROI: A pragmatic approach to creative execution, balancing artistic vision with business objectives and resource optimization.

Collaboration Style:

• Cross-functional Integration: Actively working with marketing, content, and product teams to ensure cohesive brand messaging and campaign execution.

• Agency Partnership: Building strong, directive relationships with external agencies, providing clear briefs and constructive feedback to ensure alignment and quality.

• Feedback-Driven Improvement: Openness to receiving and providing constructive feedback to continuously refine designs and strategies.

• Proactive Communication: Maintaining clear and timely communication with all stakeholders, including senior leadership, on project status, insights, and challenges.

📝 Enhancement Note: The company culture likely values a blend of creative flair and business pragmatism. Success in this role will hinge on effective communication and collaboration, both internally and externally.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Constraints: Navigating the requirement to produce innovative, high-impact designs while adhering to budget limitations and specific marketing objectives.

• Managing External Agency Performance: Effectively directing and motivating a social media agency to consistently meet brand standards and campaign goals, while ensuring cost-effectiveness.

• Rapid Product/Market Evolution: Staying ahead of design trends and consumer preferences in the fast-paced personal care electronics market.

• Multi-Project Prioritization: Juggling numerous design requests and campaign initiatives simultaneously, ensuring all deadlines are met without compromising quality.

Learning & Development Opportunities:

• Creative Strategy Deep Dive: Gaining hands-on experience in developing and executing creative strategies that directly impact business outcomes.

• Agency Management Skills: Developing expertise in managing external vendors, negotiating contracts, and ensuring vendor accountability.

• Brand Building Experience: Contributing to the growth of a potentially international consumer electronics brand, understanding brand positioning and narrative.

• Industry Trend Immersion: Staying current with cutting-edge design and marketing techniques relevant to the tech and consumer goods sectors.

• Leadership Exposure: Direct interaction with senior leadership (Art Director, CEO) provides valuable insights into business strategy and decision-making.

📝 Enhancement Note: This role presents significant opportunities to grow beyond traditional graphic design by honing strategic, operational, and management skills within a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a creative vision with a tight budget or strict marketing objective. How did you approach it, and what was the outcome?" (Focus on your decision-making process regarding in-house vs. agency, and how you achieved business goals.)

• "How would you brief and direct a social media agency to ensure their content aligns with our brand identity and campaign goals for a new high-speed hairdryer launch?" (Demonstrate your understanding of agency management and strategic communication.)

Company & Culture Questions:

• "What are your thoughts on Desty/ONA Indonesia's current brand aesthetic? How would you evolve or enhance it for future campaigns?" (Research their brand and be prepared to offer thoughtful insights.)

• "How do you approach receiving and giving feedback, especially when working with external partners?" (Highlight your collaborative and constructive communication style.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight key projects that demonstrate your design skills, strategic thinking, and agency management experience.

• Tell the Story: For each project, explain the brief, your creative process, challenges, solutions, and quantifiable results. Focus on how your work achieved business objectives.

• Highlight Agency Direction: If you have directed agencies, clearly articulate your role, the collaboration, and the successful outcomes achieved.

• Showcase Versatility & Simplicity: Present a range of work that proves your adaptability and ability to create effective, simple designs.

• Be Prepared for Q&A: Anticipate questions about your design choices, your decision-making process, and your understanding of the Desty brand.

📝 Enhancement Note: Prepare to discuss not just your design process but also your strategic decision-making regarding resource allocation (in-house vs. agency) and your ability to manage external creative partners effectively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on careers-page.com.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of marketing collateral, campaign concepts, and any experience directing external agencies or production teams. Quantify results where possible.

• Resume Optimization: Highlight your 2+ years of graphic design experience, emphasizing skills in creative concept development, project management, and agency collaboration. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic decision-making, and how you balance creative output with business objectives and cost efficiency. Prepare to discuss your portfolio in detail.

• Company Research: Thoroughly research Desty and ONA Indonesia's brand, products, and recent marketing campaigns. Understand their target audience and market positioning to articulate how your creative vision aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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