UX/UI Product Owner (m/w/d)

📍 Job Overview

Job Title: UX/UI Product Owner (m/f/d)

Company: Nailscamp GmbH

Location: Berlin, Germany

Job Type: Full-time

Category: E-commerce Operations / Growth Marketing

Date Posted: January 19, 2026

Experience Level: Mid-Level (2-5 years implied)

Remote Status: On-site

🚀 Role Summary

• Drive measurable growth for the Nailscamp Shopify shop, focusing on key e-commerce metrics like Conversion Rate (CR) and Average Order Value (AOV).

• Implement and manage a robust A/B testing framework to continuously optimize the customer journey and user experience.

• Develop and execute a comprehensive SEO strategy to enhance organic traffic and search engine visibility.

• Leverage automation tools and AI to streamline operations, reduce manual tasks, and accelerate implementation cycles.

• Take ownership of the Shopify platform's performance, content, and structure to ensure a seamless and high-converting customer experience.

📝 Enhancement Note: While titled "UX/UI Product Owner," the core responsibilities and required skills strongly indicate a role focused on E-commerce Growth Operations and Performance Marketing within a Shopify environment. The emphasis is on driving tangible business outcomes (conversion, revenue, efficiency) through data-driven experimentation and automation, rather than traditional UX/UI design or pure product management. The "Product Owner" aspect likely refers to owning the Shopify storefront's growth initiatives.

📈 Primary Responsibilities

• Shopify Storefront Ownership: Assume full responsibility for the performance, conversion rates, content, and overall structure of the Shopify e-commerce platform.

• Customer Journey Optimization: Map, analyze, and enhance the entire customer journey, from product discovery (collections, landing pages) through to the checkout flow, identifying and implementing improvements to minimize drop-off rates.

• Testing & Iteration Framework: Establish and maintain a rigorous A/B testing routine, including hypothesis generation, experiment execution, data analysis, learning documentation, and iterative refinement of website elements and user flows.

• SEO Strategy Development & Execution: Design and implement a structured SEO strategy, focusing on on-page optimization, content logic, internal linking, and keyword targeting to improve organic search rankings and traffic.

• KPI Tracking & Growth Reporting: Define, monitor, and report on critical e-commerce KPIs, including Conversion Rate (CR), Average Order Value (AOV), Revenue, Customer Acquisition Cost (CAC) impact, SEO traffic, and Bounce Rate, providing actionable insights for stakeholders.

• Hands-on Shopify Implementation: Directly implement improvements and optimizations within the Shopify platform, demonstrating a pragmatic and "hands-on" approach to problem-solving and execution.

• Automation Implementation: Build and deploy automations using tools like Shopify Flow, Make (formerly Integromat), or Zapier, and design e-mail workflows to reduce manual operational tasks and improve efficiency.

• AI-Powered Execution: Integrate and utilize AI tools for accelerated content creation, data analysis, idea generation, building testing backlogs, optimizing product descriptions, and generating SEO briefs.

📝 Enhancement Note: The responsibilities clearly point to a growth-focused role within an e-commerce operations context. The emphasis on "ownership," "hands-on implementation," and "testing routines" indicates a need for a proactive individual who can not only strategize but also execute directly within the Shopify environment. The integration of AI and automation highlights a forward-thinking approach to operational efficiency and scaling.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Marketing, Business, Computer Science, or a related field is beneficial. A strong portfolio demonstrating practical e-commerce growth experience can often substitute for formal education.

Experience: Implied 2-5 years of experience in e-commerce, with a proven track record in driving growth and optimization within an online retail environment.

Required Skills:

• E-commerce Growth & Conversion Expertise: Deep understanding of principles and tactics for driving online sales and improving customer conversion rates.

• Shopify Platform Proficiency: Experience working with or managing Shopify stores is highly advantageous.

• Data-Driven Decision Making: Ability to formulate hypotheses, design and execute tests, analyze data (CR, AOV, CAC, etc.), and derive actionable insights.

• A/B Testing & Experimentation: Proven experience in setting up, running, and analyzing A/B tests and other forms of experimentation.

• SEO Strategy & Implementation: Solid understanding of SEO best practices for e-commerce, including keyword research, on-page optimization, and content strategy.

• Automation & Efficiency Mindset: Interest and aptitude for utilizing automation tools (e.g., Shopify Flow, Make, Zapier) and workflows to scale operations.

• AI Tool Application: Experience or demonstrable interest in leveraging AI tools for content generation, analysis, and efficiency gains within marketing or e-commerce.

• Strong Ownership & Execution: Ability to take initiative, manage projects independently, and deliver results with high speed and quality.

• UX/UI Sensibility: Good understanding of user experience principles and how they impact conversion and customer satisfaction.

• Language Proficiency: Native-level fluency in either German or French is essential for effective communication.

Preferred Skills:

• Direct experience with Shopify Flow, Make, or Zapier for e-commerce automation.

• Familiarity with analytics platforms beyond Shopify's native reporting (e.g., Google Analytics, Hotjar).

• Experience with AI-powered content creation tools (e.g., Jasper, Copy.ai) or AI for data analysis.

• Knowledge of email marketing automation and CRM systems.

• Experience with structured data and schema markup for SEO.

📝 Enhancement Note: The requirement for native German or French fluency is critical and suggests significant interaction with local markets or teams. The emphasis on "hands-on," "pragmatic," and "fast execution" points to a culture that values proactive problem-solving and getting things done.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Growth Case Studies: Showcase specific examples of how you have driven measurable growth (e.g., increased conversion rates, revenue growth, improved AOV) for e-commerce platforms. Quantify results with clear metrics.

• Testing & Optimization Examples: Present a detailed case study of an A/B test or optimization initiative you led, outlining the hypothesis, methodology, results, and learnings.

• Automation Workflow Designs: If possible, illustrate examples of automation workflows you have designed or implemented to improve efficiency in an e-commerce context.

• SEO Improvement Examples: Demonstrate instances where you improved SEO performance (e.g., ranking improvements, traffic growth) through strategic implementation.

Process Documentation:

• Candidates are expected to articulate their process for developing growth strategies, from initial analysis and hypothesis generation to implementation and iterative refinement.

• Demonstrate experience in documenting A/B test plans, results, and learnings to build a knowledge base for continuous improvement.

• Showcase an understanding of how to measure and report on key performance indicators (KPIs) and translate data into actionable insights.

📝 Enhancement Note: For this role, a portfolio demonstrating tangible results in e-commerce growth, conversion optimization, and SEO is crucial. The ability to articulate the process behind these achievements, especially through data-driven experimentation and automation, will be a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level E-commerce Growth/Product Owner role in Berlin, Germany, with the specified responsibilities and requirements, the estimated annual salary range is €50,000 - €70,000. This estimate considers the company's growth-oriented approach, the need for specialized skills in Shopify, A/B testing, SEO, automation, and AI, and the cost of living in Berlin.

Benefits:

• Competitive Salary: A salary package designed to attract and retain talent in the competitive Berlin tech and e-commerce market.

• Development Opportunities: Access to continuous learning and development in cutting-edge areas like growth marketing, SEO, automation, and AI.

• Rapid Responsibility & Impact: Opportunities for quick assumption of responsibility and direct influence on company growth and strategy.

• Modern Workspace: Work from a contemporary office located in Berlin-Charlottenburg.

• Team Culture: Be part of a dynamic team with a strong impact mindset and a clear mission.

Working Hours: Approximately 40 hours per week, with potential for flexibility given the focus on results and efficiency.

📝 Enhancement Note: The salary estimate is based on typical compensation for similar roles in major German tech hubs like Berlin. The benefits highlight the company's commitment to employee growth and offering a dynamic work environment, aligning with startup culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Beauty/Cosmetics - specifically Shellac and UV gels for nails). Nailscamp GmbH operates under the brands ONGLE24 (France) and Proglow (Rest of Europe), positioning itself as a significant player in the European beauty market.

Company Size: Small to Medium-sized (implied by "young, international team in the Start Up Metropole Berlin" and the focus on rapid growth and hands-on roles). This typically means a dynamic, agile environment where individual contributions have a significant impact.

Founded: The company structure (bundling two brands) and "startup metropole Berlin" description suggest a relatively young, evolving organization focused on scaling.

Team Structure:

• The team is described as "young, international." This implies a diverse and energetic work environment.

• The reporting structure is likely flat, common in startups, allowing for direct access to leadership and quick decision-making.

Methodology:

• Data-Driven Optimization: The core methodology revolves around data analysis, hypothesis testing, and iterative improvements to drive e-commerce metrics.

• Agile & Pragmatic Execution: Emphasis is placed on rapid implementation, hands-on problem-solving, and leveraging tools (AI, automation) for efficiency.

• Growth Hacking Mindset: A focus on experimentation and finding scalable growth levers is central to the company's approach.

Company Website: https://nailscamp.de/

📝 Enhancement Note: Nailscamp's positioning as a major brand in the European beauty market, combined with its startup environment in Berlin, suggests a fast-paced, innovative, and results-oriented culture. The "international" aspect implies exposure to diverse markets and perspectives.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position with significant ownership. It's a step beyond an entry-level e-commerce specialist, requiring strategic thinking, analytical skills, and hands-on execution. It offers a clear path to becoming a senior growth marketer, e-commerce manager, or specialized operations lead.

Reporting Structure: The role likely reports to a Head of E-commerce, a Growth Lead, or potentially directly to a C-level executive given the startup environment and the emphasis on direct impact. The "ownership" aspect suggests autonomy within defined objectives.

Operations Impact: This role has a direct and measurable impact on the company's top-line revenue and profitability. By optimizing conversion rates, AOV, and operational efficiency, the individual directly contributes to the company's financial success and scalability. The integration of AI and automation also positions the company for future operational resilience and competitive advantage.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce growth hacking, conversion rate optimization (CRO), advanced SEO, marketing automation, and AI applications in e-commerce.

• Leadership: Potential to lead growth initiatives, manage junior team members as the team expands, or transition into a role managing specific channels or aspects of the e-commerce operation.

• Skill Development: Continuous learning opportunities in the rapidly evolving fields of AI, automation, and digital marketing, supported by the company's focus on these areas.

📝 Enhancement Note: The role is positioned as a critical growth engine for Nailscamp. The company's investment in AI and automation suggests a forward-thinking approach to operations, offering significant learning opportunities for ambitious professionals.

🌐 Work Environment

Office Type: The role is based in an office in Berlin-Charlottenburg. This suggests a professional, potentially modern co-working space or dedicated office environment common for startups in Berlin.

Office Location(s): Berlin, Germany (specifically Berlin-Charlottenburg). This location offers proximity to talent, amenities, and the vibrant startup ecosystem of the city.

Workspace Context:

• Collaborative Environment: While on-site, the "young, international team" and "impact mindset" suggest a collaborative atmosphere where ideas are shared, and cross-functional work is encouraged.

• Technology & Tools: Access to necessary tools for e-commerce operations, including the Shopify platform, analytics software, automation tools (Make, Zapier), and AI platforms.

• Team Interaction: Opportunities for direct interaction with colleagues, fostering a sense of team cohesion and facilitating efficient problem-solving.

Work Schedule: Full-time, approximately 40 hours per week. The emphasis on "fast execution" and "ownership" might imply a results-oriented culture where occasional flexibility is expected, but the core schedule is standard.

📝 Enhancement Note: The on-site nature in a prime Berlin location offers the benefits of a structured work environment and direct team collaboration, crucial for fast-paced growth initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and resume, with a strong emphasis on quantifiable achievements and relevant experience in e-commerce growth and Shopify.

• Skills Assessment/Case Study: Likely a practical exercise or case study focusing on optimizing a specific aspect of an e-commerce funnel, or developing a growth strategy. This will assess your data-driven approach, problem-solving skills, and understanding of A/B testing, SEO, and automation.

• Team/Hiring Manager Interview: A discussion about your experience, approach to ownership, collaboration style, and how you align with the company's fast-paced, impact-oriented culture. Be prepared to discuss your motivations for joining Nailscamp and your career aspirations.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Quantify Everything: For each project or initiative, clearly state the objective, your role, the actions you took, and the measurable results (e.g., "+15% Conversion Rate," "+€X Revenue," "-Y% Bounce Rate").

• Showcase Process: Don't just show results; explain your thought process. Detail how you identified the problem, formed hypotheses, designed tests, analyzed data, and iterated.

• Highlight Tools & Tech: Mention the specific tools and platforms you used (Shopify, analytics tools, automation platforms, AI tools) and how you leveraged them effectively.

• Focus on Impact: Emphasize how your work directly contributed to business growth and efficiency. Tailor your examples to the responsibilities outlined in the job description.

• Prepare for Walkthrough: Be ready to walk through 1-2 key portfolio pieces in detail, explaining your contribution and the impact.

Challenge Preparation:

• E-commerce Funnel Analysis: Practice analyzing common e-commerce funnel drop-off points and brainstorming solutions using A/B testing, SEO, and UX improvements.

• Hypothesis Generation: Develop skills in creating SMART (Specific, Measurable, Achievable, Relevant, Time-bound) hypotheses for A/B tests.

• Automation Scenarios: Think about common manual tasks in e-commerce and how they could be automated using tools like Make/Zapier or Shopify Flow.

• AI Application Ideas: Brainstorm practical ways AI can be used for content, analysis, or testing in an e-commerce context.

• Company Research: Understand Nailscamp's brands (ONGLE24, Proglow), their market position, and their target audience.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on practical skills and a results-oriented mindset. A well-prepared portfolio that clearly demonstrates impact and process is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Shopify: The core e-commerce platform. Deep familiarity with its features, settings, and app ecosystem is essential.

• Google Analytics (or similar): For website traffic analysis, user behavior tracking, and conversion attribution.

• A/B Testing Tools: Platforms like Google Optimize (if still in use/relevant), VWO, Optimizely, or Shopify's native testing capabilities.

• SEO Tools: SEMrush, Ahrefs, Moz, or similar for keyword research, competitor analysis, and site audits.

Analytics & Reporting:

• Shopify Analytics: Native reporting on sales, conversion rates, AOV, etc.

• Data Visualization Tools: Potentially tools like Google Data Studio (Looker Studio) or specialized dashboards for reporting key metrics.

CRM & Automation:

• Email Marketing Platforms: Tools like Klaviyo, Mailchimp, or similar for customer segmentation and automated campaigns.

• Automation Platforms: Shopify Flow (native to Shopify), Make (formerly Integromat), Zapier for connecting apps and automating workflows.

• AI Tools: Various AI platforms for content generation (e.g., Jasper, Copy.ai), analysis, or idea generation.

📝 Enhancement Note: Proficiency with Shopify is paramount. Experience with data analysis and reporting tools is critical for measuring performance, while familiarity with automation and AI tools will be key for driving efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on achieving tangible business results and contributing directly to company growth.

• Data-Centric: Decisions are guided by data, metrics, and evidence-based insights rather than assumptions.

• Ownership & Accountability: Individuals are expected to take full responsibility for their areas and drive them forward proactively.

• Efficiency & Automation: A commitment to streamlining processes, reducing manual work, and leveraging technology for scalability.

• Continuous Improvement: A culture of constant learning, experimentation, and iteration to optimize performance.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing, sales, and potentially product teams is expected to ensure a cohesive go-to-market strategy and customer experience.

• Open Communication: An environment that encourages sharing ideas, feedback, and learnings openly.

• Agile & Iterative: Working in agile cycles, with a focus on quick feedback loops and adapting strategies based on performance data.

📝 Enhancement Note: The company culture appears to be a blend of startup agility and a professional, data-driven approach to e-commerce growth. The emphasis on impact and ownership is likely to appeal to proactive and results-oriented individuals.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving E-commerce Landscape: Staying ahead of trends in A/B testing, SEO, AI, and automation to maintain a competitive edge.

• Balancing Speed & Rigor: Maintaining a fast execution pace while ensuring thorough testing and data analysis to avoid costly mistakes.

• Integrating New Technologies: Effectively implementing and leveraging new AI and automation tools to maximize their benefit without disrupting existing workflows.

• Data Interpretation: Translating complex data sets into clear, actionable insights for stakeholders.

Learning & Development Opportunities:

• Skill Specialization: Opportunities to become an expert in e-commerce growth hacking, advanced CRO, AI-driven marketing, and marketing automation.

• Industry Exposure: Working with a leading European e-commerce brand in the beauty sector.

• Mentorship: Potential for mentorship from experienced leaders within the company as it scales.

• Tool Proficiency: Gaining hands-on experience with a wide array of modern e-commerce growth and operations tools.

📝 Enhancement Note: This role offers significant opportunities for professional development in high-demand areas of e-commerce operations and growth marketing, while also presenting challenges that require continuous learning and adaptation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly increased conversion rates on an e-commerce site. What was your process?" (Focus on methodology, data, and impact)

• "How would you approach building an A/B testing roadmap for our Shopify store?" (Showcase structured thinking, prioritization, and hypothesis generation)

• "Imagine our SEO traffic dropped by 20%. How would you diagnose and address this issue?" (Demonstrate analytical skills, SEO knowledge, and problem-solving approach)

Company & Culture Questions:

• "Why are you interested in Nailscamp and our brands (ONGLE24, Proglow)?" (Research the brands and market)

• "How do you handle taking ownership of a project or area?" (Emphasize proactivity, accountability, and results)

• "Describe your ideal team environment for driving growth." (Align with their described culture of collaboration and impact)

Portfolio Presentation Strategy:

• Structure Your Examples: For each case study, follow a clear narrative: Problem -> Hypothesis/Strategy -> Actions Taken -> Results (quantified) -> Learnings.

• Focus on Impact: Clearly articulate the business value of your contributions. How did your work directly lead to increased revenue, efficiency, or customer acquisition?

• Explain Your Role: Be specific about your individual contributions, especially if you worked in a team.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your methodology, the tools you used, and any challenges you faced.

• Connect to Nailscamp: If possible, draw parallels between your past successes and how you envision applying them to Nailscamp's specific context.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical application of growth strategies, data analysis, and a proactive, results-oriented mindset. Your portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this UX/UI Product Owner (E-commerce Growth) position:

• Submit your application through the provided link on join.com.

• Tailor Your Resume: Highlight quantifiable achievements in e-commerce growth, conversion optimization, A/B testing, SEO, and automation. Use keywords from the job description.

• Prepare Your Portfolio: Curate 2-3 of your strongest e-commerce growth case studies that demonstrate your ability to drive measurable results. Ensure they clearly outline your process and impact.

• Research Nailscamp: Understand their brands (ONGLE24, Proglow), their market position, and their target audience. This will help tailor your application and interview responses.

• Practice Your Pitch: Be ready to articulate your experience and value proposition clearly and concisely, focusing on how you can drive growth for Nailscamp's Shopify store.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.