UX/UI Designer*in (m/w/d) mit Marketing-Affinität

📍 Job Overview

Job Title: UX/UI Designer*in (m/w/d) mit Marketing-Affinität

Company: INSIDE M2M GmbH

Location: Hannover/Garbsen, Osnabrück/Bissendorf, Germany

Job Type: Full-time

Category: UX/UI Design, Marketing Operations Support

Date Posted: 2025-11-25

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role bridges the gap between user experience design and marketing initiatives, focusing on creating intuitive interfaces for complex IoT solutions while supporting broader marketing efforts.

• The primary function involves end-to-end UX/UI design for customer-facing IoT projects, from initial user research and concept development to final mockups and prototypes.

• A significant component includes creative and organizational support for marketing campaigns, website management, and the creation of marketing collateral.

• The position demands a blend of technical design skills, user-centric thinking, and a strategic understanding of marketing communication to enhance both product usability and brand presence.

📝 Enhancement Note: While this role is titled UX/UI Designer, the inclusion of marketing responsibilities suggests a hybrid function. For operations professionals, this means understanding how design directly impacts user adoption of IoT platforms and how marketing campaigns leverage these interfaces. The "Marketing-Affinität" implies a need for strategic thinking beyond pure aesthetics, focusing on conversion and user engagement.

📈 Primary Responsibilities

• User-Centered Design for IoT Projects:

  • Conduct user research, including workshops and interviews, to gather requirements and understand user needs for IoT platforms.
  • Develop comprehensive UX concepts, user flows, and information architecture for complex machine-to-machine (M2M) communication solutions.
  • Create detailed wireframes, high-fidelity mockups, and interactive prototypes using industry-standard tools like Figma.
  • Ensure seamless integration of UX/UI design with development roadmaps and project management timelines.
  • Collaborate closely with stakeholders, product managers, and engineering teams to translate complex technical requirements into intuitive user interfaces.

• Marketing Campaign Support and Execution:

  • Organize and execute marketing campaigns in close coordination with development teams and management to drive product adoption and brand awareness.

  • Manage and update the company website, ensuring content is current, engaging, and aligned with brand messaging.

  • Design compelling landing pages and create diverse marketing materials for both web and print, adhering to brand guidelines.

  • Coordinate with external service providers and manage internal approval processes for marketing assets.

  • Contribute to the company's external presentation by applying a keen sense for brand identity and target audience engagement.

  • Assist in the development of marketing strategies that leverage UX insights to improve customer journeys.

📝 Enhancement Note: The dual responsibilities in UX/UI and marketing indicate a need for a candidate who can not only design functional interfaces but also understand their role within a broader Go-To-Market strategy. This involves thinking about how design elements can support lead generation, customer onboarding, and overall brand perception in the IoT space.

🎓 Skills & Qualifications

Education:

Experience:

• Several years of professional experience in UX/UI design, with a demonstrated portfolio showcasing user-centered design principles and successful project outcomes.

Required Skills:

• UX/UI Design Expertise:

  • Proven experience in user-centered design methodologies, including user research, persona development, and usability testing.
  • Strong skills in creating intuitive user interfaces, interaction design, and information architecture.
  • Proficiency in creating detailed mockups, prototypes, and UX flows.

• Design Tool Proficiency:

  • Advanced skills with Figma for UI design, prototyping, and design system management.
  • Familiarity with graphic design tools such as Adobe Photoshop and Illustrator.

• Marketing Support Skills:

  • Ability to conceptualize and design marketing collateral, including web banners, landing pages, and print materials.
  • Understanding of web content management and website maintenance.

• Collaboration & Communication:

  • Excellent verbal and written communication skills in German.
  • Ability to communicate effectively in English (written and spoken).
  • Strong teamwork and interpersonal skills for cross-functional collaboration.

• Organizational Skills:

  • Structured, self-reliant, and organized approach to work.

Preferred Skills:

• Experience with advanced prototyping and animation tools such as After Effects, ProtoPie, Lotties, or Rive.

• Prior experience in coordinating marketing campaigns and managing external vendors.

• Familiarity with the Internet of Things (IoT) or Machine-to-Machine (M2M) communication industry.

• Experience in conducting workshops and stakeholder interviews.

• Understanding of design systems and their implementation.

📝 Enhancement Note: For operations professionals, the emphasis on "Marketing-Affinität" means highlighting any experience where design decisions directly contributed to business objectives like lead generation, customer engagement, or improved user adoption rates. Quantifiable results are key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of User-Centered Design Process: Showcase projects that clearly outline your design process, from initial research and ideation to final execution and iteration. Include examples of user interviews, persona creation, and usability testing findings.

• Visual Design Excellence: Present a range of high-fidelity mockups and interactive prototypes that highlight your aesthetic sensibilities, attention to detail, and ability to create visually appealing interfaces.

• Tool Proficiency Showcase: Include examples of work created with Figma, demonstrating your command of its features for UI design, prototyping, and component-based design systems.

• Marketing Collateral Examples: If applicable, include samples of marketing materials designed for web or print, such as landing pages, brochures, or social media graphics, to demonstrate your marketing design capabilities.

Process Documentation:

• Workflow Design: Be prepared to discuss how you structure your design process for new projects, including how you define project scope, gather requirements, and manage feedback loops with stakeholders and development teams.

• System Implementation: Detail your experience in working with design systems and how you ensure consistency and scalability across various digital products. Discuss your approach to collaborating with developers for seamless implementation.

• Performance Analysis: While direct metrics might be scarce for design work, be ready to discuss how you anticipate or measure the success of your designs, such as through A/B testing, user feedback, or improvements in conversion rates/task completion times.

📝 Enhancement Note: Operations candidates should understand that a portfolio for this hybrid role needs to demonstrate not just design skills but also an understanding of process efficiency and marketing impact. Focus on case studies that show how your design solutions solved specific user problems and contributed to business goals.

💵 Compensation & Benefits

Salary Range:

• Based on the specified experience level (2-5 years), location (Germany, specifically Hannover/Garbsen and Osnabrück/Bissendorf), and the hybrid nature of the role, a competitive salary range for a UX/UI Designer with marketing affinity in Germany typically falls between €45,000 and €65,000 gross per year.

Benefits:

• Professional Development: Opportunities for further training, participation in conferences, and workshops to enhance skills in UX/UI design, marketing, and IoT technologies.

• Team Growth & Feedback: A strong feedback culture aimed at continuous improvement and team development, fostering a supportive and learning-oriented environment.

• Diverse Projects: Engaging work on complex, customer-specific IoT solutions, offering variety and opportunities to work with cutting-edge technology.

• Company Culture: A collaborative and dynamic team environment within a growing company that values innovation and employee contribution.

• Standard German Benefits: Likely includes statutory health insurance, paid vacation days, and potentially contributions to a company pension scheme, as per German labor law.

Working Hours:

• Full-time position, typically 40 hours per week.

• The company offers flexibility, suggesting the possibility of full-time or part-time arrangements, which can be discussed during the application process.

📝 Enhancement Note: For operations professionals, understanding how benefits contribute to overall job satisfaction and career growth is crucial. The emphasis on "Weiterbildungsmöglichkeiten" (further training opportunities) and "ausgeprägte Feedback-Kultur" (strong feedback culture) directly aligns with the continuous learning and process improvement mindset valued in operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Internet of Things (IoT) and Machine-to-Machine (M2M) Communication Solutions. This industry is characterized by rapid technological advancement, a focus on data integration, and the development of robust, scalable systems for connected devices.

Company Size: Over 50 employees. This indicates a mid-sized company where employees often have the opportunity to make a significant impact and work across different functions, fostering a collaborative and agile environment.

Founded: 2004. With nearly two decades of experience, INSIDE M2M GmbH has established itself as a seasoned player in the IoT market, suggesting stability, proven expertise, and a deep understanding of customer needs.

Team Structure:

• The UX/UI Designer will be part of a growing team of developers and specialists.

• The role involves close collaboration with project management, development teams, and management.

Methodology:

• Data-Driven Development: The company focuses on developing IoT solutions based on customer-specific requirements, implying a need for data analysis and a structured approach to problem-solving.

• Agile Practices: While not explicitly stated, the mention of "Entwickler*innen" (developers) and cross-functional collaboration in a tech company often points to agile methodologies for project execution.

• Continuous Improvement: The emphasis on "Weiterbildungsmöglichkeiten" (further training) and "Feedback-Kultur" (feedback culture) highlights a commitment to ongoing learning and process optimization.

Company Website: https://www.inside-m2m.de/ (Note: The provided URL was derived from the domain_derived field as the organization_url was null.)

📝 Enhancement Note: For operations candidates, understanding that INSIDE M2M operates in the technically demanding IoT space means that design and marketing efforts must be grounded in technical feasibility and the complexities of data flow and device integration. This requires a pragmatic approach to both design and campaign execution.

📈 Career & Growth Analysis

Operations Career Level: Mid-level (2-5 years of experience). This role is suitable for designers who have moved beyond entry-level tasks and are capable of taking ownership of projects, contributing strategic input, and working independently on complex design challenges.

Reporting Structure: The UX/UI Designer will likely report to a Head of Design, a Product Manager, or a Marketing Manager, depending on the internal team structure. The role involves close collaboration with development teams and management.

Operations Impact: The UX/UI Designer's impact is twofold:

• Product Usability & Adoption: By creating intuitive and user-friendly interfaces for IoT solutions, the designer directly influences customer satisfaction, adoption rates, and the overall success of the company's products. This is critical for retaining clients and reducing support overhead.

• Marketing Effectiveness & Brand Perception: Through their support of marketing initiatives, the designer contributes to lead generation, brand awareness, and the effective communication of the company's value proposition. Well-designed marketing materials and landing pages can significantly improve conversion rates and brand perception.

Growth Opportunities:

• Specialization in IoT UX/UI: Deepen expertise in designing for complex technical domains like IoT, which is a high-demand niche.

• Marketing Strategy Involvement: Grow into a more strategic role within marketing, potentially leading campaign development or owning specific aspects of the customer journey from a design perspective.

• Leadership Potential: As the company grows, opportunities may arise to lead design projects, mentor junior designers, or even build out a dedicated design function.

• Skill Expansion: Develop skills in areas like animation, advanced prototyping, and potentially even front-end development basics, broadening the candidate's technical toolkit.

📝 Enhancement Note: For operations professionals, this role presents an opportunity to apply design thinking to operational challenges, such as streamlining user onboarding for IoT platforms or improving the clarity of marketing communications. The growth path suggests a move towards more strategic, impact-driven roles.

🌐 Work Environment

Office Type: The job is listed as "On-site," indicating a traditional office-based work environment. The company operates from two distinct locations: Garbsen (near Hannover) and Bissendorf (near Osnabrück).

Office Location(s):

• Garbsen (bei Hannover), Niedersachsen, Germany

• Bissendorf (bei Osnabrück), Niedersachsen, Germany

Candidates are expected to work from one of these locations.

Workspace Context:

• Collaborative Environment: The company promotes close collaboration between design, development, and management teams, suggesting an open-plan office or shared workspace designed to facilitate interaction.

• Tools & Technology: Employees will have access to the necessary design software and hardware required for their roles. The company's focus on IoT implies a modern tech stack and a commitment to providing up-to-date tools.

• Team Interaction: Regular team meetings, workshops, and cross-functional project work are likely components of the daily routine, encouraging active participation and knowledge sharing.

Work Schedule:

• Standard full-time (40 hours/week) with potential for part-time. The specific working hours may offer some flexibility, though the on-site requirement suggests a need for presence during core business hours.

📝 Enhancement Note: The on-site nature of the role means candidates should consider the commute and the office environment as part of their decision. For operations roles, understanding the physical workspace and its impact on collaboration is key to assessing team efficiency and communication flow.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your application, CV, and portfolio to assess suitability for the role.

2. First Interview: Likely a conversation with the hiring manager or a team lead to discuss your experience, motivations, and initial fit with the company culture and role requirements. Expect questions about your UX/UI process and marketing affinity.

3. Portfolio Review & Technical Interview: A more in-depth discussion where you present your portfolio. This may include specific case studies demonstrating your UX/UI process, problem-solving abilities, and marketing design work. You might be asked to walk through a project, explain your design decisions, and discuss challenges.

4. Practical Task/Case Study: Candidates may be given a small design challenge or a case study to complete, either as homework or during the interview process, to assess their practical skills and approach to problem-solving.

5. Final Interview: Potentially with senior management or key stakeholders to discuss cultural fit, long-term aspirations, and confirm suitability for the role.

Portfolio Review Tips:

• Highlight Process, Not Just Pixels: For UX/UI roles, clearly articulate your design process for each project. Explain the problem, your approach, the tools used, your collaborators, the challenges, and the outcomes.

• Showcase Marketing Integration: If possible, include examples where your design work directly supported marketing goals (e.g., a landing page that improved conversion, marketing materials that aligned with brand strategy).

• Figma Proficiency: Be prepared to demonstrate your workflow in Figma, including the use of components, design systems, and prototyping features.

• Quantifiable Results: Whenever possible, include metrics or evidence of impact. Even if direct ROI is hard to measure for design, discuss user feedback, task completion rates, or how your design addressed a specific business need.

• Tailor to the Role: Emphasize projects that align with the responsibilities outlined – both UX/UI for complex applications and design for marketing collateral.

Challenge Preparation:

• Understand IoT Context: Research INSIDE M2M's products and the broader IoT landscape to understand the typical challenges and user needs in this domain.

• Design Principles: Be ready to discuss core UX/UI principles, usability heuristics, and interaction design patterns.

• Marketing Messaging: Think about how design elements contribute to effective marketing communication and brand identity.

• Problem-Solving: Practice articulating how you approach and solve design problems, especially those involving complex technical information.

📝 Enhancement Note: For operations candidates, the portfolio should emphasize efficiency, scalability, and measurable impact. Showcase projects where your design solutions streamlined processes, improved user adoption, or directly contributed to business objectives, much like an operations role would.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI design, prototyping, and collaborative design system management. Expect to demonstrate advanced proficiency.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and potentially digital asset creation.
  • Illustrator: For vector graphics, icons, and scalable illustrations.

• Advanced Prototyping & Animation Tools (Preferred):

  • After Effects: For creating motion graphics and more complex animations.
  • ProtoPie: For high-fidelity, complex interactive prototypes.
  • Lotties/Rive: For efficient, scalable animations integrated into web applications.

Marketing & Web Tools:

• Content Management Systems (CMS): Familiarity with maintaining and updating websites.

• Landing Page Builders: Experience in designing and potentially implementing landing pages.

• Graphic Design Software (Web/Print): Tools for creating brochures, flyers, and other print materials.

Collaboration & Project Management:

• Project Management Tools: Likely used for task tracking and team coordination (e.g., Jira, Asana, or similar).

• Communication Platforms: Tools like Slack or Microsoft Teams for internal communication.

• Version Control (Implied): Understanding of how design assets are managed, potentially through cloud storage or specific versioning systems.

📝 Enhancement Note: Operations professionals should note the emphasis on Figma and the Adobe Suite. Proficiency in these tools is critical. The mention of advanced animation tools suggests an expectation for polished, dynamic user interfaces and marketing assets, aligning with a focus on user engagement and brand professionalism.

👥 Team Culture & Values

Operations Values (Interpreted for Design/Marketing Role):

• User-Centricity: A deep commitment to understanding and serving the needs of the end-user, ensuring that all designs and marketing efforts are focused on providing value and a positive experience.

• Collaboration & Communication: Valuing open dialogue, constructive feedback, and teamwork across disciplines (design, development, marketing, management) to achieve shared goals.

• Quality & Precision: Striving for high standards in design execution, from pixel-perfect layouts to clear and compelling marketing messages, reflecting the precision needed in IoT solutions.

• Innovation & Continuous Improvement: Embracing new technologies and methodologies, fostering a culture of learning, and actively seeking ways to enhance processes, designs, and marketing strategies.

• Efficiency & Effectiveness: Designing solutions that are not only aesthetically pleasing but also functional, user-friendly, and contribute measurably to business objectives, similar to how operations aims to optimize processes.

Collaboration Style:

• Interdisciplinary: The role requires seamless collaboration with developers, project managers, and marketing stakeholders, necessitating strong communication and the ability to bridge technical and creative perspectives.

• Feedback-Driven: The company emphasizes an "ausgeprägte Feedback-Kultur," indicating an environment where constructive criticism is welcomed and used for iterative improvement of both products and processes.

• Proactive & Organized: Team members are expected to be self-starters who can manage their workload effectively and contribute proactively to team discussions and project success.

📝 Enhancement Note: The emphasis on feedback and continuous improvement aligns perfectly with operations principles. Candidates should highlight their experience in iterative design processes and how they incorporate feedback to refine solutions and optimize outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UX and Marketing Goals: Effectively integrating user experience best practices with marketing objectives to create cohesive and high-performing digital assets.

• Designing for Complex IoT Systems: Translating intricate technical data and machine-to-machine functionalities into simple, intuitive user interfaces.

• Cross-Functional Communication: Navigating communication between diverse teams (engineering, sales, management) to ensure alignment and understanding of design and marketing requirements.

• Keeping Pace with Technology: Staying current with evolving UX/UI design tools, techniques, and marketing trends, particularly within the fast-paced IoT sector.

Learning & Development Opportunities:

• Specialized IoT UX/UI Training: Gaining in-depth knowledge of user experience design specifically for industrial or technical applications.

• Marketing Strategy Exposure: Developing a deeper understanding of marketing campaign planning, execution, and analytics, potentially leading to more strategic marketing roles.

• Advanced Tool Mastery: Becoming proficient in cutting-edge design and animation tools like ProtoPie, Lotties, or Rive.

• Industry Conferences & Workshops: Opportunities to attend relevant events to learn about the latest trends in UX/UI design and IoT technology.

• Mentorship: Potentially learning from experienced professionals within the company in design, development, or marketing.

📝 Enhancement Note: For operations candidates, view these challenges as opportunities to apply process-oriented thinking. For instance, developing standardized workflows for marketing campaign asset creation or creating templates for IoT interface design can address efficiency challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a complex technical concept, like IoT data visualization, and translating it into an intuitive user interface. What steps do you take, and what tools do you use?" (Focus on user-centered design, research, prototyping, and collaboration with engineers.)

• "How do you balance the aesthetic and functional requirements of UX/UI design with the strategic goals of marketing campaigns? Can you provide an example?" (Highlight your understanding of how design supports conversion, brand messaging, and user engagement.)

Company & Culture Questions:

• "What interests you specifically about INSIDE M2M and the IoT industry?" (Research the company's mission, products, and recent news. Show genuine curiosity.)

• "How do you approach receiving and giving feedback, especially in a cross-functional team environment?" (Refer to the company's emphasis on feedback culture and highlight your collaborative approach.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role, the process, the solution, and the outcome. Use a storytelling approach.

• Showcase Figma & Other Tools: Be ready to demonstrate key features of your designs within Figma or explain how you used other tools.

• Highlight Marketing Elements: If you have marketing design samples, present them as evidence of your "marketing affinity," explaining the strategic intent behind them.

• Focus on Impact: Quantify results where possible (e.g., "improved user task completion by X%," "contributed to a Y% increase in landing page sign-ups"). If direct metrics aren't available, discuss qualitative feedback or how the design addressed specific business needs.

• Be Prepared for a Design Task: Understand that you might be asked to critique an existing interface, suggest improvements, or sketch out a solution to a hypothetical problem.

📝 Enhancement Note: For operations candidates, when presenting your portfolio, frame your design achievements in terms of process improvement, efficiency gains, and measurable business impact, mirroring how you would present operations-related successes.

📌 Application Steps

To apply for this UX/UI Designer position with Marketing Affinity:

• Apply via the provided link: Submit your application through the INSIDE M2M careers portal (https://insidem2m.recruitee.com/o/uxui-designerin-mwd-mit-marketing-affinitat).

• Curate Your Portfolio: Select projects that best showcase your UX/UI process for complex applications and your marketing design capabilities. Ensure your portfolio clearly demonstrates your proficiency with Figma and your ability to translate technical requirements into user-friendly interfaces.

• Tailor Your CV: Highlight keywords from the job description, such as "UX Design," "UI Design," "Figma," "User-Centered Design," "Marketing Campaigns," and "IoT." Quantify your achievements and experience where possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, problem-solving skills, and the impact of your work. Be ready to discuss your marketing affinity and explain how your design skills can support marketing initiatives.

• Research INSIDE M2M: Familiarize yourself with the company's IoT solutions, target markets, and company culture. Understand their mission and how your role contributes to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided input. All details, especially regarding salary ranges, specific benefits, and interview processes, should be verified directly with INSIDE M2M GmbH during the application and interview stages.