UX/UI Designer – THIS WAY UP

📍 Job Overview

Job Title: UX/UI Designer – THIS WAY UP

Company: St Vincent's Health Australia

Location: NSW St Vincent's Hospital Sydney - O'Brien Centre, Australia (Hybrid)

Job Type: FULL_TIME

Category: UX/UI Design, Digital Health, Mental Health Technology

Date Posted: 2025-10-09

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the UX/UI design function for THIS WAY UP, a leading digital mental health service, shaping user-centered digital experiences.

• Drive the end-to-end design process, from user research and ideation to high-fidelity prototyping and UI delivery for web and mobile platforms.

• Develop and maintain a robust design system to ensure scalability, consistency, and visual integrity across all THIS WAY UP digital products.

• Collaborate closely with product managers, developers, clinicians, and researchers to translate complex needs into intuitive and impactful digital health solutions.

• Explore innovative applications of generative AI for visual asset creation and storytelling elements within the digital health context.

📝 Enhancement Note: This role is positioned as the first dedicated designer, implying a leadership opportunity to establish design processes and standards within the THIS WAY UP initiative. The emphasis on healthcare and mental health services indicates a need for empathy, user privacy considerations, and adherence to strict accessibility standards.

📈 Primary Responsibilities

• Lead comprehensive user research initiatives, including planning and conducting interviews, surveys, and usability studies, to gather actionable insights into user needs and pain points.

• Translate research findings into user-centered design artifacts such as personas, user journey maps, information architecture diagrams, and wireframes.

• Design intuitive and effective user interfaces (UI) for responsive web and mobile applications, ensuring alignment with brand guidelines and accessibility standards (WCAG).

• Create high-fidelity prototypes and production-ready design assets for seamless developer handoff.

• Develop, evolve, and manage the digital design system, ensuring consistency, scalability, and efficiency across all THIS WAY UP platforms.

• Investigate and propose the application of generative AI tools to enhance visual asset creation and digital storytelling within the platform.

• Foster strong collaborative relationships with cross-functional teams, including product management, engineering, clinical experts, and research personnel.

• Iterate on designs based on performance analytics, user feedback, and evaluation data to continuously improve the user experience.

📝 Enhancement Note: The responsibility to "build and lead our UX/UI design function" suggests a proactive approach to establishing design methodologies, advocating for user-centered design principles, and potentially mentoring future design hires as the team grows.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically preferred for such roles. Equivalent practical experience will also be considered.

Experience: Minimum of three (3) years of professional experience as a UX/UI Designer, with a proven track record of designing and delivering digital products. Experience within the healthcare, mental health, or education sectors is highly advantageous.

Required Skills:

• Demonstrated proficiency in UX/UI design principles and methodologies, including user research, wireframing, prototyping, and interaction design.

• Expertise in design and prototyping tools, with a strong preference for Figma.

• In-depth understanding of responsive design principles and comprehensive knowledge of inclusive and accessible design standards, specifically Web Content Accessibility Guidelines (WCAG).

• Proven ability to apply human-centered design (HCD) approaches to solve complex digital problems.

• Strong skills in conducting user research, synthesizing qualitative and quantitative data, and translating insights into tangible design solutions.

• Excellent collaboration, communication (written and verbal), and interpersonal skills, essential for working within multidisciplinary teams.

Preferred Skills:

• Experience in building and maintaining design systems.

• Familiarity with generative AI tools for design asset creation.

• Experience designing for both web and mobile applications.

• Understanding of mental health principles and patient/clinician workflows in a digital context.

• Familiarity with agile development methodologies.

📝 Enhancement Note: The job description explicitly states, "You don’t need to be an expert in every aspect of research, UX, and UI — but you should have depth in one area and demonstrated experience across the others." This suggests that candidates with strong specialization in one area (e.g., user research or UI design) coupled with solid foundational knowledge in others will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of three years of UX/UI design work.

• Demonstrations of end-to-end design process, including user research methodologies, wireframing, prototyping, and final UI designs.

• Case studies that highlight problem-solving approaches, design decisions, and the impact of your designs on user outcomes or business goals.

• Examples of responsive and accessible design implementations.

Process Documentation:

• The ability to articulate your design process clearly, detailing how you approach user problem identification, ideation, iteration, and final delivery.

• Examples of how you have utilized user feedback and data analytics to inform design iterations and improvements.

• Understanding of how to document design specifications for developer handoff, ensuring clarity and accuracy.

• Experience in contributing to or managing a design system, including documentation of patterns and guidelines.

📝 Enhancement Note: Given this is the first dedicated design hire, the portfolio should not only showcase individual capabilities but also hint at the candidate's potential to establish design processes and standards within the organization. Demonstrating an understanding of how to create scalable and maintainable design solutions is crucial.

💵 Compensation & Benefits

Salary Range: $109,857 - $129,624 AUD per annum + Superannuation (details on superannuation contributions not specified but typically a percentage of base salary)

Benefits:

• Salary Packaging: Opportunity to salary sacrifice a portion of your income, potentially reducing your taxable income.

• Fitness Passport: Discounted access to a wide range of gyms for yourself and your family.

• Medibank Discounted Private Health Insurance: Access to discounted private health insurance plans.

• Educational Support: Financial support for educational development, including scholarship programs and paid study leave.

• Work-Life Balance: Flexible work options, including remote and hybrid arrangements.

Working Hours: Full-time role, standard Australian working hours are typically 38-40 hours per week. Flexibility is offered with hybrid and remote options.

📝 Enhancement Note: The salary range provided is for the Australian market, specifically for a mid-level UX/UI Designer in a specialized field like digital health. The inclusion of salary packaging is a significant benefit in Australia, allowing for tax efficiencies. The core working hours are likely standard, but the hybrid/remote arrangement offers flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Not-for-Profit Provider of Health and Aged Care Services), Digital Health Technology, Mental Health Services.

Company Size: St Vincent's Health Australia is the largest not-for-profit provider of health and aged care services in Australia, employing over 30,000 healthcare professionals.

Founded: Founded in 1857 by The Sisters of Charity.

Team Structure:

• This role is within the "THIS WAY UP" initiative, which is part of St Vincent Virtual and Home.

• As the first dedicated UX/UI designer, you will likely be working within a product team comprising product managers, developers, clinicians, and researchers.

Methodology:

• THIS WAY UP leverages clinical expertise, technology, and compassionate design to deliver evidence-based online programs.

• The organization emphasizes a user-centered approach, aiming to make mental health care accessible.

• Collaboration with world-leading clinicians, researchers, and universities indicates a commitment to cutting-edge practices and continuous improvement.

Company Website: https://www.svha.org.au/

📝 Enhancement Note: St Vincent's Health Australia has a rich history rooted in compassionate care, founded by The Sisters of Charity. This heritage likely influences a culture that prioritizes patient well-being, ethical practices, and community service, even within a technological context like THIS WAY UP.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level to senior individual contributor role. As the first dedicated designer, it offers significant autonomy and the opportunity to shape the design function. It's an excellent stepping stone for aspiring Design Leads or UX Managers.

Reporting Structure: The role reports into the leadership of the THIS WAY UP initiative or a Product Manager within that team. Direct reports are not expected initially.

Operations Impact: The UX/UI Designer will directly impact the accessibility, usability, and effectiveness of digital mental health services, influencing patient engagement, treatment adherence, and overall user satisfaction. This role is critical in translating complex clinical needs into user-friendly digital experiences that scale.

Growth Opportunities:

• Design Leadership: Opportunity to build and lead the UX/UI design function, establishing best practices, processes, and potentially growing a design team.

• Specialization: Deepen expertise in UX/UI for healthcare and mental health, a rapidly growing and impactful field.

• Skill Development: Gain experience with generative AI tools in a real-world application and contribute to innovative digital health solutions.

• Cross-Functional Expertise: Enhance collaboration skills by working closely with clinical, research, and technical teams.

• Professional Development: Access to educational support, scholarships, and paid study leave to further enhance skills and knowledge.

📝 Enhancement Note: The "build and lead our UX/UI design function" aspect is a significant growth opportunity. Candidates can leverage this to demonstrate strategic thinking, process creation, and leadership potential, even without direct reports initially.

🌐 Work Environment

Office Type: Hybrid work environment, combining remote work with office-based collaboration.

Office Location(s): Primarily based in St Vincent's Hospital Sydney - O'Brien Centre, NSW. Flexible work options are available, including remote and hybrid arrangements from Sydney or Melbourne offices.

Workspace Context:

• Collaborative Space: The role requires close collaboration with product managers, developers, clinicians, and researchers, fostering a team-oriented environment.

• Technology-Rich: Access to modern design and prototyping tools (Figma) and potentially AI tools.

• Impactful Mission: Working within a healthcare organization dedicated to improving patient outcomes provides a strong sense of purpose.

Work Schedule: Full-time, with flexibility offered through hybrid and remote arrangements. This allows for a balance between focused individual work and collaborative team engagement.

📝 Enhancement Note: The mention of Sydney and Melbourne offices suggests that while the primary location is Sydney, there might be opportunities for collaboration with teams or individuals based in Melbourne, reinforcing the hybrid nature and national reach of THIS WAY UP.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and cover letter, focusing on relevant experience and portfolio.

• Portfolio Review: A dedicated session to present and discuss past work, design process, and problem-solving skills. Be prepared to walk through case studies and explain your design rationale.

• Technical/Skills Assessment: Potentially a design challenge or a discussion around specific UX/UI challenges relevant to digital mental health.

• Stakeholder Interviews: Meetings with product managers, developers, and potentially clinical stakeholders to assess collaboration, communication, and cultural fit.

• Final Interview: Discussion with senior leadership to assess strategic thinking and overall suitability.

Portfolio Review Tips:

• Curate Effectively: Select 3-5 of your strongest projects that best demonstrate your UX/UI skills, particularly those involving complex digital problems, user research, and responsive/accessible design.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges you faced, your design solutions, and the outcomes or learnings.

• Highlight Impact: Quantify your impact where possible (e.g., increased user engagement, improved task completion rates). If direct metrics are unavailable, focus on the intended impact and user value.

• Showcase Process: Clearly detail your research methods, wireframes, user flows, and prototypes. Explain the rationale behind your design decisions.

• Accessibility Focus: Emphasize your understanding and application of WCAG standards, as this is critical in healthcare.

• Demonstrate Tool Proficiency: Be ready to discuss your expertise with Figma and other relevant design tools.

Challenge Preparation:

• Familiarize yourself with common UX/UI challenges in healthcare and mental health applications (e.g., user privacy, complex workflows, diverse user needs).

• Practice articulating your design process under time constraints.

• Prepare to discuss how you would approach a hypothetical design problem for THIS WAY UP.

📝 Enhancement Note: Given this is a "build and lead" role, interviewers will likely probe your ability to define and implement design processes, not just execute design tasks. Be ready to discuss how you would establish design standards and foster a design-thinking culture.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required proficiency for design and prototyping.

• Design & Prototyping Tools: Proficiency in other industry-standard tools like Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, or Axure may be beneficial.

• User Research Tools: Experience with tools for surveys (e.g., SurveyMonkey, Typeform), usability testing platforms (e.g., UserTesting.com, Lookback), and participant recruitment.

Analytics & Reporting:

• Familiarity with web analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and track performance metrics.

• Experience with A/B testing tools and methodologies.

CRM & Automation: While not directly mentioned, an understanding of how UX/UI designs integrate with backend systems, CRMs, or patient management software can be advantageous.

Emerging Technologies:

• Generative AI Tools: Exploration of AI tools for visual asset creation and content generation is a specific requirement.

📝 Enhancement Note: Figma is the core tool mentioned. Candidates should be prepared to demonstrate advanced Figma skills, including component libraries, auto layout, and collaboration features. Experience with design system management within Figma is highly relevant.

👥 Team Culture & Values

Operations Values:

• Compassionate Care: A core value stemming from the organization's founding, translating to empathetic design for users navigating mental health challenges.

• Evidence-Based Practice: Emphasis on using research, data, and clinical expertise to inform design decisions.

• Accessibility & Inclusion: Commitment to ensuring digital services are usable by everyone, regardless of ability.

• Innovation: Exploring new technologies like generative AI to enhance service delivery and user experience.

• Collaboration: Working effectively in multidisciplinary teams to achieve common goals.

Collaboration Style:

• Cross-Functional Integration: The role requires close partnership with product, engineering, and clinical teams.

• User-Centric Advocacy: Acting as a champion for the user by bringing their needs and perspectives into all design discussions.

• Iterative Design: An open approach to feedback and continuous improvement, valuing constructive criticism.

• Knowledge Sharing: Willingness to share design insights and best practices with the team.

📝 Enhancement Note: The "THIS WAY UP" initiative specifically aims to make mental health care accessible. This mission should inform how candidates approach design problems, emphasizing empathy, ease of use, and a supportive user journey.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Design Function: As the first dedicated designer, building processes, standards, and integrating design thinking into an existing product team will be a primary challenge.

• Healthcare Complexity: Designing for mental health requires sensitivity, ethical consideration, and a deep understanding of user needs and privacy.

• Balancing Innovation and Regulation: Integrating new technologies like generative AI while adhering to healthcare regulations and accessibility standards.

• Cross-Disciplinary Communication: Bridging the gap between clinical needs, technical feasibility, and user experience design.

Learning & Development Opportunities:

• Leadership in Design: Opportunity to define and implement design strategies and processes.

• Domain Expertise: Gaining deep knowledge in digital mental health and its unique design challenges.

• Technology Exploration: Hands-on experience with generative AI in a practical healthcare application.

• Professional Training: Access to financial support for further education, scholarships, and paid study leave.

📝 Enhancement Note: The challenge of establishing a design function is also a significant growth opportunity. Candidates should view this as a chance to demonstrate their ability to build and lead, not just execute.

💡 Interview Preparation

Strategy Questions:

• "How would you approach establishing a UX/UI design process and design system from the ground up for the THIS WAY UP initiative?" - Be prepared to outline steps, key considerations, and potential challenges.

• "Describe a time you had to advocate for a user-centered design decision that was met with resistance. How did you handle it, and what was the outcome?" - Focus on your communication, persuasion, and data-driven approach.

Company & Culture Questions:

• "What interests you about St Vincent's Health Australia's mission and the THIS WAY UP initiative?" - Research the company's values, history, and the specific goals of THIS WAY UP.

• "How do you see your role contributing to a not-for-profit healthcare organization?" - Emphasize your desire to make a positive impact.

Portfolio Presentation Strategy:

• Start with Context: Briefly introduce the company/project and the problem you were solving.

• Detail Your Process: Walk through your research, ideation, wireframing, prototyping, and UI design stages. Explain why you made certain decisions.

• Showcase Deliverables: Present wireframes, user flows, prototypes, and final UI designs clearly.

• Highlight User Impact: Discuss how your design addressed user needs and improved their experience. Quantify if possible.

• Discuss Learnings: Be open about challenges and what you learned from the project.

• Address Accessibility: Specifically mention how you incorporated accessibility standards.

📝 Enhancement Note: For this role, interviewers will look for a combination of strong design craft, strategic thinking about process and systems, and a genuine commitment to the mission of improving mental health care.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your resume and a cover letter highlighting your interest, skills, and experience aligning with the role criteria via the provided link.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your UX/UI expertise, particularly in responsive design, accessibility, and user research. Tailor the selection to showcase experience relevant to digital health or complex problem-solving.

• Resume Optimization: Clearly articulate your 3+ years of experience, proficiency with Figma, and understanding of human-centered design. Use keywords from the job description such as "UX/UI Design," "User Research," "Prototyping," "Accessibility Standards," and "Figma."

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, decision-making, and the impact of your work. Prepare to discuss your approach to building a design function and your understanding of digital mental health.

• Company Research: Deeply understand St Vincent's Health Australia's mission, values, and the specific goals of the THIS WAY UP initiative. Research current trends in digital mental health and AI in design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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