UX/UI Designer (Remote)

📍 Job Overview

Job Title: UX/UI Designer (Remote)

Company: Carolina Biological Supply Co Corp

Location: Burlington, NC / Hybrid / Remote

Job Type: Full Time

Category: Digital Experience Operations / GTM Operations

Date Posted: 2026-05-12

Experience Level: 5-10 Years

🚀 Role Summary

• Lead UX/UI strategies and digital experience initiatives, focusing on user-centered design principles to align with business objectives and enhance user engagement across Carolina Biological's web properties.

• Drive conversion rate optimization (CRO) and Search Engine Optimization (SEO) through meticulous user journey mapping and iterative design improvements for Carolina.com and other digital platforms.

• Develop and maintain responsive, accessible, and visually engaging digital experiences, ensuring brand identity consistency and adherence to best practices.

• Initiate and conduct user research, create functional wireframes and high-fidelity prototypes, and deploy testing methodologies to inform continuous design enhancements and ensure optimal user satisfaction.

📝 Enhancement Note: This role is framed as a UX/UI Designer but has significant implications for Revenue Operations and GTM Operations due to its focus on conversion optimization, user journeys, and website performance. The responsibilities directly impact lead generation, customer acquisition, and overall online revenue.

📈 Primary Responsibilities

• Develop and execute user-centered design strategies that directly support business goals, focusing on enhancing user needs and driving data-informed decision-making for website representation.

• Meticulously optimize user journeys on Carolina.com and other digital assets to significantly boost conversion rates and improve SEO performance.

• Implement continuous, iterative improvements to UI/UX design across all company websites based on comprehensive user feedback, A/B testing results, and analytics data.

• Produce detailed design specifications, style guides, and necessary assets to facilitate seamless front-end development and ensure accurate implementation of UX/UI designs.

• Design, develop, and maintain high-quality web graphics that consistently align with Carolina Biological's brand identity and adhere to digital best practices across all online platforms.

• Support the strategic design and development of custom landing pages tailored for specific marketing initiatives, ensuring alignment with campaign objectives and user experience best practices.

📝 Enhancement Note: The responsibilities highlight a direct impact on revenue generation through conversion rate optimization and SEO improvements, aligning this role with GTM and Revenue Operations functions. The emphasis on iterative design and data-driven decision-making is crucial for operations professionals.

🎓 Skills & Qualifications

Education: Bachelor’s Degree required, with a strong emphasis on Web Design or a related digital design field.

Experience: Minimum of 4-6 years of professional UI/UX web design experience, with a demonstrable track record of improving user engagement and conversion rates.

Required Skills:

• Proficiency in user-centered design principles, user research methodologies, and usability best practices.

• Strong understanding of visual design principles, layout, typography, and color theory.

• Expertise in creating functional low-fidelity wireframes and high-fidelity interactive prototypes.

• Experience with responsive web design principles, ensuring optimal user experience across all devices.

• In-depth knowledge of website accessibility guidelines (e.g., WCAG) and cross-browser compatibility standards.

• Advanced proficiency with design and prototyping tools such as Figma, Axure, Adobe XD, or comparable software.

• Experience with HTML (XHTML), CSS, and JavaScript for understanding front-end implementation and constraints.

Preferred Skills:

• Front-end development experience (HTML, CSS, JavaScript) is highly desired to facilitate collaboration with development teams.

• Experience with Dreamweaver or similar code development environments.

• Familiarity with SEO best practices and their implementation through design.

• Experience designing and optimizing landing pages for marketing campaigns.

📝 Enhancement Note: The experience requirement (4-6 years) and the emphasis on a portfolio suggest a mid-level to senior individual contributor role. The mention of front-end development experience as "desired, but not required" indicates that while technical understanding is valued, the primary focus remains on design strategy and execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong understanding of UX/UI principles, user research, wireframing, prototyping, and final visual design execution.

• Case studies showcasing successful projects that illustrate user journey optimization, conversion rate improvements, and responsive design implementation.

• Examples of work that highlight a strong grasp of visual design principles, brand consistency, and aesthetic appeal across different digital platforms.

Process Documentation:

• Evidence of experience in conducting user research and translating findings into actionable design improvements.

• Documentation of iterative design processes, including A/B testing, user feedback integration, and continuous optimization cycles.

• Examples of detailed design specifications and asset handoff processes for front-end development teams.

• Demonstrated ability to use structured data markup (like Schema.org) to enhance both UX and SEO, showing an understanding of technical integration.

📝 Enhancement Note: The requirement for a portfolio is critical for this role. Candidates should prepare to showcase not just visual designs but also the strategic thinking, user research, and iterative processes behind them, with a clear emphasis on measurable outcomes like conversion rates and user engagement.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX/UI Designer with 4-6 years of experience in a remote capacity within the US, the estimated salary range is $85,000 - $115,000 per year. This estimate considers the required experience level, the specialized skillset in UX/UI design and web technologies, and the remote work arrangement.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• 401(k) retirement savings plan with company match.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Professional development opportunities, including training, conferences, and access to design resources.

• Remote work stipend or support for home office setup.

• Employee assistance program (EAP).

Working Hours: Standard full-time hours are expected, likely 40 hours per week. While remote, maintaining consistent availability during core business hours for collaboration with teams in the Eastern Time Zone (America/New York) is anticipated. Flexible scheduling may be available, subject to team needs and project deadlines.

📝 Enhancement Note: The salary estimate is derived from aggregated data for UX/UI Designer roles with 4-6 years of experience in the United States, factoring in remote work, which often commands a premium. Carolina Biological Supply Co is a well-established company, suggesting a robust benefits package typical of larger organizations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education & Science Supplies. Carolina Biological Supply Co. operates within the scientific and educational supply sector, providing resources and materials for K-12 and higher education institutions, as well as science enthusiasts. This context means the digital experience needs to cater to educators, students, and researchers, requiring a balance of user-friendliness, rich content, and functional e-commerce capabilities.

Company Size: [Company Size Data Not Provided] - Assuming a mid-to-large enterprise based on the ADP platform and established business presence. This size often implies structured processes, established brand guidelines, and potential for cross-functional collaboration.

Founded: [Company Founded Date Not Provided] - Carolina Biological is a long-standing company, founded in 1920, suggesting a stable business with a rich history and established market presence. This history likely means a blend of traditional values and a drive for modernizing its digital touchpoints to remain competitive.

Team Structure:

• The UX/UI Designer will likely be part of a broader Marketing, Digital, or Product Development team, collaborating closely with front-end developers, marketing specialists, content strategists, and potentially product managers.

• Reporting structure is likely to a Digital Experience Manager, Head of Marketing, or Director of E-commerce, depending on the organizational matrix.

Methodology:

• Data analysis and insights will be key, leveraging web analytics, user feedback, and A/B testing results to drive design decisions.

• Workflow planning and optimization will focus on creating efficient user pathways and streamlining the online customer journey from discovery to purchase.

• Automation and efficiency practices will be applied to design processes and the implementation of reusable design components.

Company Website: https://www.carolina.com/

📝 Enhancement Note: Given the company's industry and likely size, the operations team will need to be adept at managing a large product catalog, serving diverse educational and scientific audiences, and ensuring a seamless e-commerce experience. The UX/UI role is pivotal in bridging the gap between complex product offerings and intuitive user interaction.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior individual contributor, focusing on specialized UX/UI design expertise. The scope includes leading design strategies and executing significant improvements to digital platforms, impacting conversion and user engagement directly.

Reporting Structure: The UX/UI Designer will likely report to a Digital Experience Lead or Marketing Manager. Collaboration will be extensive with development, marketing, and product teams, requiring strong communication and influence skills.

Operations Impact: The primary impact of this role on operations is through driving conversion rates and enhancing user engagement on the company's websites. This directly contributes to revenue generation, customer acquisition, and retention by ensuring a frictionless and effective online experience for customers. Optimized user journeys reduce friction in the sales funnel, positively affecting sales operations and marketing ROI.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX/UI, such as user research, accessibility, or interaction design, potentially leading to senior or lead designer roles.

• Leadership: Transition into a Lead UX/UI Designer or UX/UI Manager role, overseeing design projects and mentoring junior designers.

• Cross-functional Advancement: Move into related roles such as Product Management, Digital Marketing Strategy, or E-commerce Management by leveraging a holistic understanding of the digital customer journey and business objectives.

• Skill Development: Continuous learning through industry conferences, workshops, and certifications in emerging design tools and methodologies.

📝 Enhancement Note: The growth within this role is tied to the impact on measurable business outcomes (conversion, engagement) and the ability to lead design initiatives. For operations professionals, this role offers a direct pipeline to influencing revenue and customer acquisition strategies.

🌐 Work Environment

Office Type: This is a remote-first position, offering flexibility and the ability to work from home. While the primary office is in Burlington, NC, the role is open to remote candidates.

Office Location(s):

• Burlington, NC (Primary Location)

• Hybrid work arrangement is an option, suggesting potential for occasional in-office work for local candidates.

Workspace Context:

• The work environment emphasizes remote collaboration, utilizing digital tools for communication, project management, and design reviews.

• Access to essential design software and potentially a company-provided stipend for home office setup will be available.

• Opportunities for team interaction will occur through virtual meetings, collaborative design sessions, and project-specific discussions.

Work Schedule: The standard work schedule is 40 hours per week. While remote, maintaining availability during core business hours for effective collaboration with teams, especially those in the Eastern Time Zone (America/New York), is expected. Flexibility in daily scheduling may be permissible, contingent upon project demands and team coordination.

📝 Enhancement Note: The remote nature of this role is a significant factor. Operations professionals seeking this position should be comfortable with asynchronous communication, self-management, and leveraging digital collaboration tools effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational UX/UI skills, experience, and alignment with the role's requirements. Be prepared to articulate your design philosophy and approach.

• Technical/Design Interview: This stage will likely involve a deeper dive into your portfolio, discussing specific case studies, design decisions, and problem-solving approaches. You may be asked to walk through a project, explaining your process from research to final execution, and how you measured success.

• Skills Assessment/Challenge: A practical exercise or take-home assignment may be given to evaluate your ability to apply UX/UI principles to a specific problem, perhaps involving wireframing, prototyping, or a design critique. Focus on demonstrating your problem-solving skills and understanding of user-centered design.

• Team/Cultural Fit Interview: Discussions with potential team members and hiring managers to assess your collaboration style, communication skills, and alignment with Carolina Biological's values and work culture. Prepare to discuss how you've collaborated with developers, marketing, and other stakeholders.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that best represent the skills and experience required for this role. Focus on projects that demonstrate impact, such as improved conversion rates, user engagement, or streamlined user journeys.

• Tell a Story: For each project, clearly articulate the problem you were solving, your role and process, the solutions you designed, and the measurable outcomes achieved. Use visuals (wireframes, mockups, prototypes) to illustrate your journey.

• Highlight Operations Impact: Explicitly connect your design contributions to business objectives like increased sales, reduced bounce rates, or improved customer satisfaction, aligning with the GTM/Revenue Operations context.

• Demonstrate Tool Proficiency: Showcase your command of design tools like Figma, Adobe XD, or Axure, and mention any experience with front-end technologies or structured data markup.

Challenge Preparation:

• Anticipate design challenges that require you to think critically about user needs and business goals within the context of an e-commerce platform selling educational supplies.

• Practice articulating your design decisions clearly and concisely, especially when explaining trade-offs or constraints.

• Focus on demonstrating a user-centered approach, data-informed decision-making, and an understanding of responsive design and accessibility.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenges underscores the practical, execution-focused nature of this role. Candidates should prepare to demonstrate not only design skills but also a strategic understanding of how design impacts business outcomes, particularly in an e-commerce context.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Axure, Adobe XD (or comparable software) are essential for creating wireframes, mockups, and interactive prototypes.

• Web Content Management System (CMS): Experience with or ability to quickly learn the CMS used by Carolina Biological (likely custom or enterprise-level) for content integration and page design.

• Code Editors: Familiarity with Dreamweaver or similar for understanding and potentially lite editing of HTML, CSS, and JavaScript.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar platforms to track user behavior, conversion rates, and identify areas for design improvement.

• A/B Testing Tools: Experience with tools like Optimizely, VWO, or Google Optimize for testing design variations and measuring performance.

• Heatmapping & User Recording: Tools like Hotjar or Crazy Egg to visualize user interactions and identify usability issues.

CRM & Automation:

• CRM Integration: Understanding how UX/UI design impacts CRM data capture and user segmentation, even if not directly using a CRM.

• Marketing Automation: Awareness of how landing page design and user flows integrate with marketing automation platforms for lead nurturing and campaign execution.

• Data Markup: Proficiency with Schema.org for enhancing SEO and search engine visibility, directly impacting lead generation.

📝 Enhancement Note: The explicit mention of specific design tools (Figma, Axure, Adobe XD) and technologies (XHTML, CSS, JavaScript, Schema.org) highlights the technical requirements. A strong understanding of analytics and A/B testing is crucial for demonstrating data-driven design improvements, a key aspect for operations roles.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value focused on understanding and prioritizing user needs to create intuitive and effective digital experiences. This means advocating for the user in design decisions.

• Data-Driven Decision Making: Utilizing analytics, user feedback, and A/B testing to inform design choices and measure impact, ensuring that improvements are based on evidence rather than assumptions.

• Collaboration & Communication: Fostering an environment where open communication and teamwork are paramount, especially between design, development, and marketing teams, to ensure cohesive digital strategies.

• Continuous Improvement: Embracing an iterative approach to design, constantly seeking opportunities to optimize user journeys, enhance functionality, and elevate the overall digital experience.

• Brand Integrity: Upholding and enhancing the Carolina Biological brand identity across all digital touchpoints, ensuring a consistent and professional representation.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, product, and engineering teams to ensure design solutions are aligned with business objectives and technically feasible.

• Feedback Exchange: Participating in regular design reviews, providing constructive feedback, and being receptive to input from peers and stakeholders.

• Knowledge Sharing: Contributing to a culture of learning by sharing insights from user research, design best practices, and successful project outcomes.

📝 Enhancement Note: The emphasis on data-driven decision-making and continuous improvement aligns strongly with the principles of Revenue Operations and GTM Operations. Candidates should be prepared to discuss how they integrate these values into their daily work and design processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating diverse user needs (educators, students, researchers) into designs that also drive critical business outcomes like sales and lead generation.

• Evolving Digital Landscape: Staying abreast of rapid changes in web technologies, design trends, and user expectations to ensure Carolina Biological's digital presence remains competitive and user-friendly.

• Cross-Functional Alignment: Navigating differing priorities and perspectives from various departments (e.g., marketing, sales, IT) to achieve unified design solutions.

• Legacy Systems & Brand Consistency: Integrating modern UX/UI best practices within potentially established or legacy systems while maintaining a consistent brand identity across multiple web properties.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to attend workshops, webinars, and conferences focused on cutting-edge UX research, interaction design, and accessibility.

• Tool Proficiency: Deepening expertise in industry-standard design and prototyping tools, and potentially exploring new technologies.

• E-commerce & GTM Strategy: Gaining a broader understanding of e-commerce operations, marketing funnels, and Go-To-Market strategies by working closely with related teams.

• Mentorship: Potential for mentorship from senior designers or leaders within the digital and marketing departments.

📝 Enhancement Note: The challenges presented are common in established companies looking to modernize their digital presence. Successfully navigating these challenges demonstrates strong problem-solving skills and adaptability, crucial for operations roles that often involve process improvement and change management.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research to significantly improve a website's conversion rate. What was your process, and what were the results?" (Focus on data, methodology, and measurable impact.)

• "How do you approach balancing the needs of different user groups (e.g., educators, students) for a company like Carolina Biological?" (Highlight user segmentation and user-centered design principles.)

Company & Culture Questions:

• "What do you know about Carolina Biological Supply Co., and how do you see your UX/UI skills contributing to our mission?" (Research their products, target audience, and recent digital initiatives.)

• "How do you collaborate with front-end developers and marketing teams? Can you provide an example of a successful collaboration?" (Emphasize communication, handoff processes, and shared goals.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline: Problem, Your Role, Process (Research, Ideation, Design, Testing), Solution, and Results (quantifiable metrics are key).

• Focus on Impact: Quantify your achievements whenever possible (e.g., "increased conversion by X%", "reduced bounce rate by Y%", "improved task completion time by Z seconds").

• Demonstrate Process: Show the evolution of your designs, from early wireframes to high-fidelity mockups, and explain the rationale behind your decisions.

• Be Conversational: Present your portfolio as a discussion, not a lecture. Be prepared to answer questions and elaborate on specific aspects of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also a strategic understanding of how design impacts business objectives. Quantifiable results and a clear articulation of your process are paramount, especially given the role's connection to GTM and Revenue Operations.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the ADP WorkNow portal.

• Tailor Your Resume: Highlight keywords from the job description such as "UX/UI," "user-centered design," "conversion rate optimization," "responsive design," "wireframing," "prototyping," and specific tools like "Figma" or "Adobe XD." Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio is easily accessible (link on resume/application) and showcases 3-5 of your most relevant projects, emphasizing measurable outcomes and your design process.

• Prepare for a Design Challenge: Anticipate a practical exercise or take-home assignment that tests your problem-solving skills and ability to apply UX/UI principles to an e-commerce context.

• Research Carolina Biological: Understand their product offerings, target audience, and current digital presence to better articulate how your skills align with their business needs and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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