UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Trove Brands

Location: Lehi, Utah, United States

Job Type: Full-Time

Category: User Experience & Interface Design

Date Posted: April 20, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the design and optimization of digital experiences across multiple direct-to-consumer (DTC) brand websites, focusing on user-centricity and conversion rate optimization (CRO).

• Translate complex user insights derived from research, analytics, and behavioral data into intuitive and visually compelling interface designs.

• Collaborate closely with cross-functional teams including digital marketing, product management, CRO specialists, and development to ensure seamless execution of design strategies.

• Contribute to the evolution of digital design systems and uphold best practices in usability, accessibility, and responsive design across all digital touchpoints.

• Shape brand storytelling and customer journey mapping to enhance user engagement and drive measurable business outcomes for a portfolio of house brands.

📝 Enhancement Note: This role is firmly situated within a digital product and e-commerce context, requiring a strong understanding of how UX/UI design directly impacts conversion rates and customer lifetime value for DTC brands. The emphasis on multiple brands suggests a need for adaptability and the ability to maintain distinct brand identities within a cohesive digital ecosystem.

📈 Primary Responsibilities

• Conduct comprehensive user research, including usability testing and behavioral analysis, to deeply understand customer needs and pain points within the digital ecosystem.

• Analyze user behavior, engagement metrics, and conversion funnels to identify friction points and critical opportunities for UX/UI optimization.

• Map and refine end-to-end customer journeys across all Trove Brands’ websites and digital platforms to ensure a cohesive and engaging user experience.

• Design intuitive, visually appealing, and high-performing website interfaces, landing pages, and digital components for the direct-to-consumer (DTC) platforms.

• Develop detailed wireframes, user flows, interactive prototypes, and high-fidelity mockups to effectively communicate design concepts and solutions.

• Ensure all digital designs rigorously adhere to established brand guidelines while prioritizing usability, consistency, and accessibility across diverse digital platforms.

• Partner with Digital Marketing and CRO teams to design and support A/B testing, prototype validation, and experimentation initiatives, leveraging data-driven insights.

• Utilize analytics, heatmaps, and user feedback to continuously iterate on and enhance digital experiences, aiming to minimize customer journey friction.

• Collaborate effectively with Digital Product Managers, Developers, Marketers, and Brand Teams to ensure design feasibility and accurate implementation.

• Maintain meticulous design documentation and provide clear guidance to developers throughout the implementation phase to guarantee design fidelity.

• Contribute to the development and ongoing maintenance of Trove Brands’ digital design systems and reusable UI components.

• Ensure all designs comply with modern UX best practices, WCAG accessibility standards, and fully responsive design principles.

• Stay abreast of emerging UX/UI trends, tools, and technologies to foster continuous improvement in digital experiences and design methodologies.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX thinking (research, journey mapping, CRO collaboration) and tactical UI execution (wireframing, prototyping, visual design). The emphasis on data-informed design and experimentation is crucial for this role, indicating a performance-oriented approach to UX/UI.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in UX/UI Design, Graphic Design, Human-Computer Interaction (HCI), Digital Media, or a closely related field.

Experience:

• 3–5 years of progressive experience in User Experience (UX) and User Interface (UI) design.

• Proven experience within Direct-to-Consumer (DTC) e-commerce environments is highly preferred.

• Experience working with a portfolio of distinct brands or managing multiple digital product lines concurrently.

Required Skills:

• UX/UI Design: Comprehensive understanding of user-centered design principles, interaction design, and visual design best practices.

• Design Tools Proficiency: Expert-level skills in industry-standard design and prototyping software such as Figma, Adobe Creative Suite (Photoshop, Illustrator, XD), or Sketch.

• Wireframing & Prototyping: Ability to create detailed wireframes, user flows, and interactive prototypes to effectively communicate design concepts and user journeys.

• User Research & Analysis: Experience conducting user interviews, usability testing, and analyzing behavioral data (e.g., heatmaps, session recordings) to inform design decisions.

• Conversion Rate Optimization (CRO): Strong understanding of CRO principles and experience designing for conversion improvement within e-commerce platforms.

• Responsive Design: Thorough knowledge of designing for various screen sizes and devices (desktop, tablet, mobile) and understanding of web development constraints.

• Accessibility Standards: Familiarity with WCAG guidelines and experience implementing accessible design solutions.

• Data Interpretation: Ability to interpret analytics data, user feedback, and performance metrics to drive design iterations and optimizations.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design rationale and collaborate effectively with cross-functional teams.

Preferred Skills:

• Design Systems: Experience contributing to or developing digital design systems and component libraries.

• A/B Testing Frameworks: Familiarity with designing variations for A/B tests and understanding experimentation methodologies.

• E-commerce Platforms: Experience with common e-commerce platforms (e.g., Shopify Plus, Magento) and their UX/UI considerations.

• HTML/CSS Fundamentals: Basic understanding of HTML and CSS to better communicate with development teams and understand technical limitations.

• Brand Storytelling: Ability to integrate brand narratives and visual identity effectively into digital user experiences.

📝 Enhancement Note: The experience requirement of 3-5 years positions this as a mid-level role, expecting a candidate who can work independently on design projects and contribute strategically. The emphasis on DTC and e-commerce is critical, as these environments have unique user behaviors and conversion drivers compared to other digital product spaces.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3-5 distinct UX/UI design projects, with a strong preference for DTC, e-commerce, or consumer product digital experiences.

• Projects should clearly demonstrate the candidate's user-centered design process, from initial research and ideation through to final design execution and any subsequent optimization.

• Include case studies that detail the problem statement, user research methodologies, design challenges, solutions implemented, and quantifiable results or learnings.

• Showcase proficiency in key design tools (Figma, Adobe Creative Suite, Sketch) through the presented work, including wireframes, user flows, interactive prototypes, and high-fidelity mockups.

Process Documentation:

• Examples within the portfolio should illustrate how the candidate approaches user research, including methods used and how insights were synthesized.

• Demonstrate the process of translating user needs and business requirements into tangible design artifacts like wireframes and prototypes.

• Show evidence of iterating on designs based on user feedback, A/B testing results, or performance data analysis.

• Present how brand guidelines and accessibility standards were integrated into the design process.

• Highlight collaboration with cross-functional teams (marketing, development) and how design handoff was managed.

📝 Enhancement Note: For a UX/UI role, the portfolio is paramount. It's not just about aesthetics but about demonstrating a structured, problem-solving approach to design. Candidates should be prepared to walk through their process and articulate the rationale behind their design decisions, especially concerning user behavior and conversion optimization.

💵 Compensation & Benefits

Salary Range:

For a UX/UI Designer with 3-5 years of experience in Lehi, Utah, the estimated annual salary range is typically between $75,000 and $105,000. This estimate is based on industry benchmarks for mid-level design roles in the tech and e-commerce sectors, adjusted for the cost of living and market rates in the Salt Lake City metropolitan area. Actual compensation may vary based on the candidate's specific qualifications, experience, and interview performance.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans to support employee well-being.

• Retirement Savings: 401k package with employer matching contributions to aid in long-term financial planning.

• Paid Time Off (PTO): Generous PTO allowance for vacation, personal time, and rest.

• Family Leave: Paid maternity and paternity leave to support new parents.

• On-site Wellness & Recreation:

  • Full indoor basketball and volleyball courts for team sports and recreation.
  • Fully equipped fitness center including cardio equipment, weights, and functional fitness areas.
  • Dedicated yoga studio for flexibility and mindfulness.
  • Meditation/Nap room for relaxation and mental rejuvenation.

• Employee Perks: Access to various other benefits and amenities designed to enhance the employee experience and foster a positive work environment.

Working Hours:

• Standard full-time work schedule, typically around 40 hours per week.

• While the role is on-site, there may be flexibility in daily start and end times, subject to team coordination and operational needs. Emphasis is placed on achieving project milestones and collaborating effectively with colleagues.

📝 Enhancement Note: The salary range is an estimate. The provided benefits are extensive and highlight a strong emphasis on employee well-being, physical health, and work-life balance, which is attractive for on-site roles. The inclusion of recreational facilities like basketball courts and a full gym suggests a company culture that values active and engaged employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods / House of Brands (includes BlenderBottle®, Owala®, Whiskware®, Eco-Brite®). This industry is characterized by rapid product innovation, strong brand loyalty, and a focus on direct-to-consumer (DTC) sales channels.

Company Size: Trove Brands operates as a privately-held house of brands, suggesting a dynamic and potentially fast-growing organization that may offer more agility and direct impact opportunities than larger, publicly traded corporations. The number of employees is not specified, but the breadth of brands implies a significant operational footprint.

Founded: The founding date is not specified, but the mention of patented and best-selling products indicates a history of innovation and market success.

Team Structure:

• The UX/UI Designer will likely be part of a broader Digital team, potentially including Digital Marketing, E-commerce Management, Web Development, and Creative Services.

• Collaboration is expected with Digital Product Managers, CRO specialists, and Brand Managers, indicating a matrixed or project-based reporting structure for specific initiatives.

Methodology:

• Data-Driven Decision Making: Emphasis on using user research, analytics, and performance data to inform design choices and optimize digital experiences.

• Agile/Iterative Design: The focus on A/B testing, experimentation, and continuous refinement suggests an agile approach to design and development.

• Brand Consistency: A core methodology will involve maintaining distinct brand identities for each house brand while ensuring a unified and high-quality digital experience across all platforms.

• User-Centricity: All design efforts are guided by understanding and meeting customer needs and improving their journey.

Company Website: [Trove Brands website URL not provided, but individual brand websites like BlenderBottle.com, Owala.com, Whiskware.com are active.]

📝 Enhancement Note: Trove Brands' structure as a house of brands means the UX/UI Designer will need to be adept at managing multiple brand identities and potentially different target audiences within a single digital framework. This requires strong organizational skills and the ability to switch contexts efficiently.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level UX/UI Designer role. It implies a candidate who has moved beyond entry-level tasks and can independently manage design projects from conception to completion. They are expected to contribute strategically to design solutions and mentor junior designers if applicable, though direct mentorship may not be a primary focus of this specific role. The scope includes designing for multiple brands and contributing to design systems, indicating a significant level of responsibility.

Reporting Structure: The UX/UI Designer will likely report to a Design Lead, UX Manager, or Head of Digital. They will work collaboratively with Digital Marketing, Product Management, and Development teams, suggesting a highly cross-functional working environment rather than a strict hierarchical reporting line for day-to-day tasks.

Operations Impact: The UX/UI Designer's work will have a direct and measurable impact on key business metrics such as website conversion rates, customer engagement, average order value (AOV), and customer satisfaction. By improving the digital customer journey, they will contribute significantly to revenue generation and brand loyalty for all Trove Brands' DTC platforms. Their role is crucial in translating brand value into tangible online performance.

Growth Opportunities:

• Senior Designer/Lead Designer: Potential to advance to a Senior UX/UI Designer role with increased project complexity, strategic input, and potentially team leadership responsibilities.

• Specialization: Opportunity to deepen expertise in specific areas such as conversion optimization, user research, or design systems.

• Cross-Brand Exposure: Gain experience across a diverse portfolio of brands, broadening skill sets and understanding of different market segments.

• Product Strategy Input: As experience grows, potential to influence broader digital product strategy and roadmap development.

• Leadership Track: For high performers, there could be pathways into management roles overseeing design teams or specific digital initiatives.

📝 Enhancement Note: The growth trajectory for a UX/UI Designer at Trove Brands appears to be focused on increasing design complexity, strategic influence, and potentially team leadership within the digital product space, driven by the company's multi-brand DTC strategy.

🌐 Work Environment

Office Type: This is a fully in-office position located at the company's Headquarters (HQ) in Lehi, Utah. This indicates a preference for in-person collaboration, spontaneous ideation, and a strong team cohesion built through shared physical workspace.

Office Location(s): The role is based at the Trove Brands HQ in Lehi, Utah. This location is part of the growing tech corridor in Utah County, offering a vibrant business environment.

Workspace Context:

• Collaborative Environment: The emphasis on an in-office role suggests a workspace designed to foster collaboration, with open areas, meeting rooms, and communal spaces.

• Tools & Technology: Employees will have access to the necessary design software, hardware, and potentially specialized tools required for UX/UI design and user research.

• Team Interaction: Frequent opportunities for direct interaction with design colleagues, marketing teams, product managers, and developers, facilitating quick feedback loops and integrated workflows.

• On-site Amenities: The company offers extensive on-site amenities including a full gym, basketball/volleyball courts, yoga studio, and meditation rooms, promoting a holistic approach to employee well-being and work-life integration within the office.

Work Schedule: The standard work schedule is approximately 40 hours per week, Monday through Friday. While the role is on-site, the company's culture may allow for some flexibility in daily start/end times, provided work is completed effectively and team collaboration is maintained.

📝 Enhancement Note: The "fully in-office" requirement is a significant factor. It signals a company culture that values face-to-face interaction and collaborative synergy, which can be beneficial for design roles requiring dynamic brainstorming and quick feedback. The extensive on-site amenities further reinforce this commitment to an integrated, on-campus employee experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Design Challenge: Candidates will likely present their portfolio, discussing specific projects, their design process, and problem-solving approaches. A design challenge or take-home assignment may be given to assess practical skills in wireframing, prototyping, or visual design within a given scenario.

• Cross-Functional Interviews: Interviews with key stakeholders, including Digital Marketing leads, Product Managers, Developers, and potentially other designers. These sessions will focus on collaboration, technical understanding, and how the candidate approaches cross-functional projects.

• Hiring Manager Interview: A final interview with the hiring manager to discuss role specifics, team dynamics, career growth, and overall fit within the Trove Brands culture.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase your UX/UI process, problem-solving skills, and impact, particularly in e-commerce or DTC contexts.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, design, testing), the solutions you proposed, and the outcomes (quantifiable where possible).

• Highlight Process, Not Just Pixels: Emphasize your thought process, how you used data and user insights, and how you iterated on designs.

• Showcase Tool Proficiency: Demonstrate your command of Figma, Adobe Creative Suite, or Sketch through the quality of your wireframes, prototypes, and final designs.

• Address Brand Nuances: Be prepared to discuss how you adapt designs for different brand identities within a multi-brand environment.

• Accessibility & Responsiveness: Explicitly mention how you incorporated accessibility standards and designed for responsive layouts.

Challenge Preparation:

• Understand the Brief: If given a take-home challenge, thoroughly read and understand the problem statement, objectives, and constraints.

• Simulate the Process: Follow your typical design process – define the problem, conduct quick research (even if hypothetical), sketch ideas, create wireframes/prototypes, and articulate your rationale.

• Focus on Rationale: The explanation of your thought process and design decisions is often more important than the final visual polish in a design challenge.

• Time Management: Allocate your time wisely across research, design, and presentation preparation.

• Presentation Practice: Practice presenting your work concisely and clearly, anticipating questions about your choices.

📝 Enhancement Note: The interview process will heavily emphasize the candidate's ability to demonstrate their design process and strategic thinking, not just their visual design skills. The portfolio is the primary tool for this, and candidates should be prepared to articulate the "why" behind their design decisions.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping:

  • Figma: Highly likely to be the primary tool for UI design, wireframing, prototyping, and collaboration. Its capabilities in design systems and real-time collaboration make it a standard for modern UX/UI teams.
  • Adobe Creative Suite: Photoshop and Illustrator for asset creation, image manipulation, and potentially advanced visual design tasks. Adobe XD may also be used for prototyping, though Figma is often preferred.
  • Sketch: A possibility, especially if the team has existing workflows or preferences, though Figma has largely become the industry standard.

• User Research & Analytics:

  • Google Analytics / Adobe Analytics: For tracking website performance, user behavior, traffic sources, and conversion metrics.
  • Heatmap & Session Recording Tools: Tools like Hotjar, Crazy Egg, or FullStory to visualize user interactions on web pages and analyze session recordings.
  • User Testing Platforms: Tools like UserTesting.com, Maze, or Lookback for conducting remote usability tests and gathering qualitative feedback.
  • Survey Tools: SurveyMonkey, Typeform, or Google Forms for collecting user feedback and conducting surveys.

• Project Management & Collaboration:

  • Jira / Asana / Trello: For managing design tasks, sprints, and tracking project progress within cross-functional teams.
  • Slack / Microsoft Teams: For day-to-day communication and team collaboration.
  • Confluence / Notion: For design documentation, knowledge base management, and design system specifications.

• CRM & Automation:

  • Salesforce / HubSpot: While not directly a design tool, familiarity with how CRM data influences customer journeys and personalization is beneficial.
  • Marketing Automation Platforms: Understanding how email marketing and campaign tools integrate with website experiences can be advantageous.

📝 Enhancement Note: Proficiency in Figma is almost certainly a core requirement. Given the DTC and e-commerce focus, experience with analytics and user behavior tracking tools is equally critical for data-informed design decisions.

👥 Team Culture & Values

Operations Values:

• Innovation & Excellence: A drive to create cutting-edge, high-quality digital products that stand out in the market.

• Collaboration & Synergy: Valuing teamwork, open communication, and collective problem-solving across departments to achieve shared goals.

• Customer-Centricity: Placing the user at the heart of all design and development efforts, striving to simplify and improve everyday life through their products.

• Entrepreneurial Spirit: Fostering an environment where initiative, bold action, and a willingness to embrace challenges are encouraged.

• Data-Driven Approach: Utilizing insights from user behavior, analytics, and performance data to guide strategy and measure impact.

• Efficiency & Optimization: A continuous effort to streamline processes, improve workflows, and enhance the performance of digital platforms.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where designers work closely with marketing, product, development, and brand teams.

• Iterative Feedback Loops: A culture that encourages regular feedback, design reviews, and open dialogue to refine solutions.

• Shared Ownership: A sense of collective responsibility for the success of digital initiatives, with all teams contributing to achieving business objectives.

• Agile Methodologies: Likely employing agile principles for project management, allowing for adaptability and responsiveness to changing needs and insights.

📝 Enhancement Note: The company culture appears to be energetic, innovative, and focused on impact, aligning well with a fast-paced DTC environment. The emphasis on collaboration suggests that strong interpersonal skills and the ability to work effectively in a team are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively designing for distinct brand identities and target audiences within a unified digital ecosystem requires careful management of brand guidelines and user personas.

• Data Interpretation Complexity: Synthesizing insights from various data sources (analytics, user research, A/B tests) to make clear, actionable design decisions can be complex.

• Technical Constraints: Working within the limitations of web development technologies and platform capabilities while striving for innovative design solutions.

• Prioritization in a Fast-Paced Environment: Managing multiple design requests and projects simultaneously, often with competing priorities, in a dynamic DTC setting.

• Staying Ahead of Trends: Continuously adapting to evolving UX/UI best practices, design tools, and consumer digital behavior.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to deepen expertise in areas like user research methodologies, information architecture, interaction design patterns, and accessibility best practices.

• CRO & A/B Testing Mastery: Gaining hands-on experience in designing for conversion optimization and participating in robust experimentation frameworks.

• Design System Development: Contributing to or leading the expansion and refinement of digital design systems, a valuable skill for career advancement.

• Cross-Functional Acumen: Developing a deeper understanding of digital marketing, e-commerce operations, and product management through close collaboration.

• Industry Conferences & Training: Potential for attending relevant UX/UI conferences, workshops, or online courses to stay current with industry trends.

📝 Enhancement Note: The challenges are typical of a growing multi-brand DTC company, emphasizing the need for adaptability, strong analytical skills, and effective communication. The growth opportunities are geared towards developing a well-rounded, strategic UX/UI professional.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for multiple brands with distinct identities. How did you ensure consistency while also differentiating each brand's user experience?" (Focus on brand guidelines, user segmentation, and thematic design elements.)

• "Walk me through a complex UX/UI project from your portfolio. What was the problem, your process, the key decisions you made, and the outcome?" (Prepare to detail your problem-solving approach, user research, design rationale, and quantifiable results.)

• "How do you use data and analytics to inform your design decisions? Provide an example." (Emphasize your ability to interpret metrics like conversion rates, bounce rates, time on page, and user flow data.)

Company & Culture Questions:

• "Based on your understanding of Trove Brands and its portfolio, where do you see opportunities to improve the digital user experience?" (Research their brands, websites, and target audiences thoroughly.)

• "How do you approach collaboration with non-designers, such as developers or marketers?" (Highlight your communication skills, empathy, and ability to translate technical or business needs into design solutions.)

• "What is your understanding of accessibility in web design, and how do you ensure your designs are accessible?" (Demonstrate knowledge of WCAG standards and practical implementation.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically: Introduction, Problem Statement, Your Role, Research & Discovery, Ideation & Design, Solution & Rationale, Results & Learnings.

• Focus on Impact: Quantify your achievements whenever possible (e.g., "Increased conversion by X%", "Reduced user errors by Y%"). If direct metrics aren't available, discuss the intended impact and how you would measure it.

• Show, Don't Just Tell: Use visuals effectively – show your wireframes, prototypes, user flows, and final designs. Explain the "why" behind each element.

• Be Concise: Respect the allocated time. Practice your presentation to ensure it flows smoothly and covers the essential points without unnecessary detail.

• Engage Your Audience: Be prepared to answer questions and discuss your design choices in detail. Treat it as a collaborative conversation.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative design skills, strategic thinking, data-driven decision-making, and strong collaboration abilities, all tailored to the e-commerce and DTC context of Trove Brands.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided Greenhouse link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your most relevant experience in UX/UI design, particularly within e-commerce, DTC, or multi-brand environments. Select projects that best demonstrate your process, problem-solving skills, and impact.

• Resume Optimization: Clearly articulate your experience with industry-standard design tools (Figma, Adobe Creative Suite, Sketch), user research methodologies, CRO principles, and data analysis in your resume. Use keywords from the job description.

• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on the problem, your process, design decisions, and outcomes. Be ready to discuss your contributions and how you collaborate with cross-functional teams.

• Research Trove Brands: Familiarize yourself with Trove Brands' portfolio of companies (BlenderBottle, Owala, Whiskware, Eco-Brite), their websites, target audiences, and overall brand positioning to articulate thoughtful insights during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.